CN111339468A

CN111339468A - Information pushing method and device, electronic equipment and storage medium

Info

Publication number: CN111339468A
Application number: CN202010130803.4A
Authority: CN
Inventors: 盛陆征; 王瑜; 李敏; 向舒粲
Original assignee: Beijing Didi Infinity Technology and Development Co Ltd
Current assignee: Beijing Didi Infinity Technology and Development Co Ltd
Priority date: 2020-02-28
Filing date: 2020-02-28
Publication date: 2020-06-26
Anticipated expiration: 2040-02-28
Also published as: CN111339468B

Abstract

The application provides an information pushing method, an information pushing device, electronic equipment and a storage medium, wherein the method comprises the following steps: acquiring a service provider relation map, wherein the service provider relation map comprises a plurality of service providers and associated information among different service providers; determining a first influence coefficient of each service provider in the service provider relationship map based on association information between different service providers in the service provider relationship map; and selecting a target service provider from the service provider relationship map based on the first influence coefficient of each service provider, and pushing resource information to a service provider corresponding to the target service provider, so that the information pushing accuracy can be improved.

Description

Information pushing method and device, electronic equipment and storage medium

Technical Field

The present application relates to the field of information technologies, and in particular, to an information pushing method and apparatus, an electronic device, and a storage medium.

Background

A large number of drivers are maintained in the travel service platform, and the travel service platform can push platform resources to the drivers so as to improve the service quality of the platform.

When the trip service platform pushes platform resources, a full number of drivers can be selected to push the resources, and a part of drivers can be randomly selected from the full number of drivers to push the resources, but no matter which mode is adopted to push the resources, the pushing cost of the trip service platform is higher, the resource pushing efficiency is lower, and the driver's dislike is easily caused.

Disclosure of Invention

In view of the above, an object of the present application is to provide an information pushing method, an information pushing apparatus, an electronic device, and a storage medium, so as to improve the pushing accuracy of information.

In a first aspect, an embodiment of the present application provides an information pushing apparatus, where the apparatus includes:

the system comprises an acquisition module, a processing module and a processing module, wherein the acquisition module is used for acquiring a service provider relation map, and the service provider relation map comprises a plurality of service providers and associated information among different service providers;

the determining module is used for determining a first influence coefficient of each service provider in the service provider relation map based on the association information between different service providers in the service provider relation map acquired by the acquiring module;

and the processing module is used for selecting a target service provider from the service provider relationship map based on the first influence coefficient of each service provider determined by the determining module, and pushing resource information to a service provider corresponding to the target service provider.

In one embodiment, the processing module is configured to select a target service provider according to the following steps:

for each service provider in the service provider relationship graph, determining a second influence coefficient corresponding to the service provider based on historical online behavior data corresponding to the service provider;

and selecting a target service provider from the service provider relationship map based on the first influence coefficient and the second influence coefficient corresponding to each service provider.

determining, for each service provider, a weighted value of a first impact coefficient and a second impact coefficient of the service provider;

and selecting the service provider with the corresponding weighted value larger than a first threshold value from the service provider relation map, and taking the selected service provider as a target service provider.

In one embodiment, the determining module is configured to determine the first impact coefficient for each service provider in the service provider relationship graph according to the following steps:

determining, for each service provider in a service provider relationship graph, a degree of association between the service provider and other service providers based on association information between the service provider and the other service providers having a direct association with the service provider;

based on the association, a first impact coefficient for the service provider is determined.

for each service provider in the service provider relationship map, determining the influence coefficient corresponding to the service provider in the ith calculation based on the association information between the service provider and other service providers having direct association relationship with the service provider and the influence coefficients of the other service providers determined in the (i-1) th calculation; wherein i is a positive integer;

if the absolute value of the difference value between the influence coefficient corresponding to the service provider in the ith calculation and the influence coefficient corresponding to the service provider in the (i-1) th calculation is smaller than a second threshold value, taking the influence coefficient corresponding to the service provider in the ith calculation as a finally determined first influence coefficient;

and if the absolute value of the difference value between the influence coefficient corresponding to the service provider in the ith calculation and the influence coefficient corresponding to the service provider in the ith-1 calculation is determined to be larger than or equal to a second threshold value, returning the step of i +1 to execute the step of determining the corresponding influence coefficient of the service provider in the ith calculation based on the association information between the service provider and other service providers having direct association relationship with the service provider and the influence coefficients of the other service providers determined in the ith-1 calculation.

for each service provider in the service provider relationship graph, acquiring provider identifiers respectively corresponding to a plurality of other service providers which have direct association with the service provider in the current calculation, determining the number of the same provider identifiers from the plurality of provider identifiers corresponding to the service provider, and determining the maximum number of provider identifiers corresponding to the maximum number of provider identifiers as the provider identifier corresponding to the service provider in the current calculation;

determining a service circle to which the service provider belongs in the current calculation from the service provider relationship map based on the provider identifier corresponding to the service provider in the current calculation;

if the service circle determined by the current calculation is matched with the service circle determined by the last calculation, determining a first influence coefficient of each service provider in the service circle based on the association information between different service providers in the service circle determined by the current calculation;

and if the service circle determined by the current calculation is not matched with the service circle determined by the last calculation, taking the next calculation as the current calculation, and executing the step of acquiring provider identifications respectively corresponding to a plurality of other service providers which have direct association relations with the service provider in the current calculation.

In one embodiment, the method further comprises: an update module to update the service provider relationship graph according to:

acquiring current traveling track data corresponding to each service provider in the service provider relationship map;

if the service providers with the stay time length exceeding the preset time length threshold exist in the service provider relationship graph and are determined to be at the same stay position based on the current running track data corresponding to each service provider, updating the association information between the service providers corresponding to the service provider relationship graph based on the historical behavior data of the service providers at the same stay position with the stay time length exceeding the preset time length threshold.

In one embodiment, the processing module is configured to push resource information to a service provider corresponding to the target service provider according to the following steps:

determining resource information corresponding to the target service provider according to the level information of the target service provider and the corresponding relation between the preset level information and the resource information;

and pushing the determined resource information to a service provider corresponding to the target service provider.

In one embodiment, the resource information includes at least one of the following information:

active offer information; details of platform activities.

In a second aspect, an embodiment of the present application provides an information pushing method, where the method includes:

acquiring a service provider relation map, wherein the service provider relation map comprises a plurality of service providers and associated information among different service providers;

determining a first influence coefficient of each service provider in the service provider relationship map based on association information between different service providers in the service provider relationship map;

and selecting a target service provider from the service provider relationship graph based on the first influence coefficient of each service provider, and pushing resource information to a service provider corresponding to the target service provider.

In one embodiment, selecting a target service provider includes:

In one embodiment, selecting a target service provider from the service provider relationship graph based on the first and second impact coefficients corresponding to each service provider comprises:

In one embodiment, determining a first influence coefficient for each service provider in the service provider relationship graph based on association information between different service providers in the service provider relationship graph comprises:

In one embodiment, the service provider relationship graph is updated according to the following steps:

In one embodiment, pushing resource information to a service provider corresponding to the target service provider includes:

active offer information; details of platform activities.

In a third aspect, an embodiment of the present application provides an electronic device, including: the information pushing method comprises a processor, a storage medium and a bus, wherein the storage medium stores machine-readable instructions executable by the processor, when an electronic device runs, the processor and the storage medium communicate through the bus, and the processor executes the machine-readable instructions to execute the steps of the information pushing method.

In a fourth aspect, the present application provides a computer-readable storage medium, where a computer program is stored on the computer-readable storage medium, and when the computer program is executed by a processor, the computer program performs the steps of the information pushing method.

According to the information pushing method provided by the embodiment of the application, after the service provider relationship graph is obtained, the first influence coefficient of each service provider in the service provider relationship graph is determined based on the association information between different service providers in the service provider relationship graph, and the target service provider is selected from the service provider relationship graph, so that the service provider with a larger influence ratio is selected, and then the resource information is pushed to the service provider with a large influence ratio, so that the information pushing accuracy is improved, and the service quality of the platform is also improved.

Drawings

In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings that are required to be used in the embodiments will be briefly described below, it should be understood that the following drawings only illustrate some embodiments of the present application and therefore should not be considered as limiting the scope, and for those skilled in the art, other related drawings can be obtained from the drawings without inventive effort.

Fig. 1 shows an architecture diagram of an information push system provided by an embodiment of the present application;

fig. 2 shows a first flowchart of an information pushing method provided by an embodiment of the present application;

fig. 3 shows a second flowchart of an information pushing method provided by an embodiment of the present application;

fig. 4 is a first schematic structural diagram of an information pushing apparatus provided in an embodiment of the present application;

fig. 5 is a second schematic structural diagram of an information pushing apparatus provided in the embodiment of the present application;

fig. 6 shows a schematic structural diagram of an electronic device provided in an embodiment of the present application.

Detailed Description

In order to make the purpose, technical solutions and advantages of the embodiments of the present application clearer, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it should be understood that the drawings in the present application are for illustrative and descriptive purposes only and are not used to limit the scope of protection of the present application. Additionally, it should be understood that the schematic drawings are not necessarily drawn to scale. The flowcharts used in this application illustrate operations implemented according to some embodiments of the present application. It should be understood that the operations of the flow diagrams may be performed out of order, and steps without logical context may be performed in reverse order or simultaneously. One skilled in the art, under the guidance of this application, may add one or more other operations to, or remove one or more operations from, the flowchart.

In addition, the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. The components of the embodiments of the present application, generally described and illustrated in the figures herein, can be arranged and designed in a wide variety of different configurations. Thus, the following detailed description of the embodiments of the present application, presented in the accompanying drawings, is not intended to limit the scope of the claimed application, but is merely representative of selected embodiments of the application. All other embodiments, which can be derived by a person skilled in the art from the embodiments of the present application without making any creative effort, shall fall within the protection scope of the present application.

To enable those skilled in the art to use the present disclosure, the following embodiments are presented in conjunction with a specific application scenario, "travel scenario". It will be apparent to those skilled in the art that the general principles defined herein may be applied to other embodiments and applications without departing from the spirit and scope of the application. Although the present application primarily focuses on travel scenarios, it should be understood that this is only one exemplary embodiment.

It should be noted that in the embodiments of the present application, the term "comprising" is used to indicate the presence of the features stated hereinafter, but does not exclude the addition of further features.

The terms "passenger," "requestor," "service requestor," and "customer" are used interchangeably in this application to refer to an individual, entity, or tool that can request or order a service. The terms "driver," "provider," "service provider," and "provider" are used interchangeably in this application to refer to an individual, entity, or tool that can provide a service. The term "user" in this application may refer to an individual, entity or tool that requests a service, subscribes to a service, provides a service, or facilitates the provision of a service. For example, the user may be a passenger, a driver, an operator, etc., or any combination thereof. In the present application, "passenger" and "passenger terminal" may be used interchangeably, and "driver" and "driver terminal" may be used interchangeably.

The terms "service request" and "order" are used interchangeably herein to refer to a request initiated by a passenger, a service requester, a driver, a service provider, or a supplier, the like, or any combination thereof. Accepting the "service request" or "order" may be a passenger, a service requester, a driver, a service provider, a supplier, or the like, or any combination thereof. The service request may be charged or free.

When resource information is pushed to a driver of a platform, in addition to pushing the resource information to a full amount of drivers in the platform or randomly selected drivers, the driver with high demand probability can be selected in a targeted manner for pushing, namely, the demand of the driver is predicted according to a demand prediction model, the resource information is pushed based on a prediction result, the targeting is achieved, and the pushing efficiency is high.

For convenience of description, the application provides an information pushing method, after a service provider relationship graph is obtained, based on association information between different service providers in the service provider relationship graph, a first influence coefficient of each service provider in the service provider relationship graph is determined, a target service provider is selected from the service provider relationship graph, so that a service provider with a larger influence ratio is selected, and resource information is pushed to a service provider with a large influence ratio, the service provider with the large influence ratio can share the resource information to other service providers, the information pushing accuracy is improved, and the service quality of a platform is also improved.

Fig. 1 is a schematic structural diagram of an information push system according to an embodiment of the present application. For example, the information push system may be an online transportation service platform for transportation services such as taxi cab, designated drive service, express, carpool, bus service, driver rental, or regular service, or any combination thereof. The information push system may include one or more of a server 110, a network 120, a service requester terminal 130, a service provider terminal 140, and a database 150.

In some embodiments, the server 110 may include a processor. The processor may process information and/or data related to the service request to perform one or more of the functions described herein. For example, the processor may determine the target vehicle based on a service request obtained from the service requester terminal 130. In some embodiments, a processor may include one or more processing cores (e.g., a single-core processor (S) or a multi-core processor (M)). Merely by way of example, a Processor may include a Central Processing Unit (CPU), an Application Specific Integrated Circuit (ASIC), an Application Specific Instruction Set Processor (ASIP), a Graphics Processing Unit (GPU), a Physical Processing Unit (PPU), a Digital Signal Processor (DSP), a Field Programmable Gate Array (FPGA), a Programmable Logic Device (PLD), a controller, a microcontroller Unit, a reduced Instruction Set computer (reduced Instruction Set computer), a microprocessor, or the like, or any combination thereof.

In some embodiments, the device types corresponding to the service requester terminal 130 and the service provider terminal 140 may be mobile devices, such as smart home devices, wearable devices, smart mobile devices, virtual reality devices, augmented reality devices, and the like, and may also be tablet computers, laptop computers, built-in devices in motor vehicles, and the like.

In some embodiments, a database 150 may be connected to the network 120 to communicate with one or more components in the information push system (e.g., the server 110, the service requester terminal 130, the service provider terminal 140, etc.). One or more components in the information push system may access data or instructions stored in the database 150 via the network 120. In some embodiments, the database 150 may be directly connected to one or more components in the information push system, or the database 150 may be part of the server 110.

The information push method provided by the embodiment of the present application is described in detail below with reference to the content described in the information push system shown in fig. 1.

An embodiment of the present application provides an information pushing system, as shown in fig. 2, where the method is applied to a server of a travel service platform, and the method specifically includes the following steps:

s201, obtaining a service provider relation map, wherein the service provider relation map comprises a plurality of service providers and associated information among different service providers;

s202, determining a first influence coefficient of each service provider in the service provider relationship map based on the association information between different service providers in the service provider relationship map;

s203, based on the first influence coefficient of each service provider, selecting a target service provider from the service provider relation map, and pushing resource information to a service provider corresponding to the target service provider.

In S201, the service provider relationship map is constructed by monitoring the travel track data of the service provider (detailed below). The information included in the associated information represents the association strength between the service provider and the service provider, the more the information included in the associated information, the stronger the association degree between the service provider and the service provider, and the associated information includes unit information, vehicle maintenance information, rest positions, service time periods, online interaction frequency and the like.

The unit information is a unit to which the service provider belongs, and if the service provider A1 and the service provider A2 are the same as the A unit, the unit information is the A unit; the vehicle maintenance information is a place where the service provider performs vehicle maintenance, and if the service provider A1 and the service provider A2 go to the place B at regular time for vehicle maintenance, the vehicle maintenance information is the place B; the rest position is the position of the place where the service provider has a rest, for example, the service provider a1 and the service provider a2 go to the place V for rest at a fixed time every day, and the rest position is the position of the place V; the service time period is a time period for providing travel service on line by the service provider, for example, if the service provider A1 and the service provider A2 provide on-line service at 7 o 'clock to 11 o' clock each day, the service time period is 7 o 'clock to 11 o' clock; the online interaction frequency is the frequency of different service providers interacting online, and the higher the frequency is, the more frequent the representation service providers interact, which may indicate that the association between the service providers with frequent interaction is relatively strong, for example, the service provider a1 and the service provider a2 all perform travel service discussion in online review areas every day, and the frequency of interaction per day is 50, and the online interaction frequency is 50.

When a service provider relation map is constructed, a travel service platform acquires historical travel track data, historical travel information, attribute information, historical online behavior data and the like of a service provider, wherein the historical travel track data comprises position information (GPS coordinates) and time when the service provider travels through the position information; the historical travel information comprises travel time of the service provider, and the travel time can be determined through a historical travel order of the service provider; the attribute information of the service provider includes a unit (or enterprise) to which the service provider belongs; the historical online behavior data comprises the number of comments, the number of praise, the comment time and the like of the service provider in the forum.

The method comprises the steps of determining vehicle maintenance information and rest positions among different service providers through historical travel track data of a service provider, determining service time periods among the different service providers through historical travel information of the service provider, determining unit information among the different service providers through attribute information of the service providers, determining online interaction frequency among the different service providers through historical online behavior data, establishing association information for the service providers with information in any association information, obtaining a service provider relationship map, reflecting the service provider relationship map in a schematic diagram of the service provider relationship map, and connecting the different service providers with the association information.

After the service provider relationship graph is constructed, the service provider relationship graph may be updated periodically, for example, the service provider relationship graph is updated once a week or once a month, so as to ensure the accuracy of the target service provider determined by using the service provider relationship graph.

Besides the periodic updating of the service provider relationship map, when an aggregation action occurs on a service provider of the travel service platform, the updating of the service provider relationship map based on the travel track data of the service provider on which the aggregation action occurs may include the following steps:

Here, the travel track data includes a coordinate point of the service provider and a corresponding time, and the time corresponding to the coordinate point is a time when the service provider passes the coordinate point; the stay time is the time for the service provider to stay at one position, and the preset time threshold can be determined according to the actual situation, such as 30 minutes; the stopping position is a position where the service provider is not moved, and the position may be an area, for example, an area formed by taking a coordinate point of the service provider as a center of a circle and taking 10 meters as a radius; the historical behavior data can be data of vehicle maintenance places, rest places, time periods for online service, frequent sweater interaction and the like which are visited by the service provider in historical time periods.

In the specific implementation process, the travel service platform acquires the current travel track data of each service provider in the travel service platform in real time, and based on the current travel track data of each service provider, judges whether the service providers with the stay time length exceeding the preset time length threshold exist in the service provider relationship map, and the positions of the service providers with the stay time length exceeding the preset time length threshold are the same stay positions, that is, for each service provider, based on each coordinate point of the service provider and the corresponding travel time, judges whether the positions of the service providers are changed, for example, judges whether the distance between adjacent coordinate points is smaller than the preset distance threshold, and whether the time difference corresponding to the adjacent coordinate points is larger than the first time length threshold, if the distance between the adjacent coordinate points is smaller than the preset distance threshold, and if the time difference corresponding to the adjacent coordinate points is greater than the first time length threshold, the position of the service provider can be determined not to change any more, the position of the service provider is obtained, and the position is determined as the staying position of the service provider. The first time threshold may be determined according to actual conditions.

After the position of the service provider is determined not to change, whether the time length of the service provider in the stay position exceeds a preset time length threshold value or not is judged, if the time length of the service provider in the stay position exceeds the preset time length threshold value, historical behavior data of the service provider in the same stay position and with the stay time exceeding the preset time length threshold value are obtained, and the incidence relation between the corresponding service providers in the service provider relation map is updated by utilizing the historical behavior data.

For example, the service providers which are at the same staying location and have a staying time length exceeding the preset time length threshold include A, B, C, where a and B belong to the same unit P, the time periods for a and C to provide travel service are both 7 point-11 point, and there is no association between a and B, A and C in the service provider relationship map, at this time, the association information between a and B in the service provider relationship map is updated to the unit P, and the association information between a and C is updated to the service time period of 7 point-11 point.

In S202, when determining the first influence coefficient of each service provider according to the association information between different service providers in the service provider relationship graph, the service provider relationship graph needs to be searched, because the number of service providers included in the service provider relationship graph is large and the search efficiency is low, in order to improve the search efficiency, the service providers in the service provider relationship graph may be clustered and analyzed, and other service providers having an association relationship with the service provider are determined in the clustering result, which specifically includes the following steps:

if the service circle determined by the current calculation is matched with the service circle determined by the last calculation, determining a first influence coefficient of each service provider in the service provider relationship map based on the association information between different service providers in the service circle determined by the current calculation;

Here, the other service providers having the direct association relationship are reflected in the schematic diagram of the relationship map of the service providers as other service providers directly connected to the service provider, for example, if the service provider a is connected to the service provider B, and the service provider B is connected to the service provider C, only the service provider B is the other service provider having the direct association relationship with the service provider a; the provider identifier is used to identify the service provider, and may be a number, a label, a letter, or the like, which may be determined according to actual circumstances.

The service circle determined by the current calculation is matched with the service circle determined by the last calculation to represent the provider identification of the service provider included in the service circle determined by the current calculation, the provider identification is the same as the provider identification of the service provider included in the service circle determined by the last calculation, at least one provider identification exists in the provider identification of the service provider included in the service circle determined by the current calculation, and the provider identification is different from the provider identification of the service provider included in the service circle determined by the last calculation, so that the service circle determined by the current calculation is not matched with the service circle determined by the last calculation.

In a specific implementation process, for each service provider in the service provider relationship graph, a plurality of other service providers directly connected to the service provider in the current calculation can be determined through a schematic diagram of the service provider relationship graph, the plurality of other service providers are determined as a plurality of other service providers having a direct association relationship with the service provider, and provider identifiers respectively corresponding to the plurality of other service providers in the current calculation are obtained. When the current calculation is the first calculation, the provider identification of the service provider is set for the service provider in advance, and the provider identification of each service provider is unique.

Counting the number of the same provider identifications from a plurality of provider identifications corresponding to the service provider, and selecting the provider identification corresponding to the maximum number as the provider identification corresponding to the service provider in the current calculation, namely, assigning the provider identification corresponding to the maximum number to the service provider, and if a plurality of provider identifications are in the maximum number, randomly selecting one provider identification as the provider identification assigned to the service provider.

In the current calculation, service providers corresponding to the same provider identification are counted from the service provider relationship graph, and the service providers with the same provider identification are used as the service circle to which the service provider belongs.

Whether the service circle determined by the current calculation matches the service circle determined by the previous calculation is determined, that is, whether provider identifiers of the service providers in the service circle determined by the current calculation are respectively the same as provider identifiers of the service providers in the service circle determined by the previous calculation is determined, and if it is determined that the provider identifiers of the service providers in the service circle determined by the current calculation are respectively the same as the provider identifiers of the service providers in the service circle determined by the previous calculation, a first influence coefficient (described in detail below) of each service provider in the service circle is determined based on association information between different service providers in the service circle determined by the current calculation. In this way, when the first influence coefficient of each service provider is determined, the service circle to which the service provider belongs is determined at first, and the service circle is only a small part of service providers in the service provider relationship map.

If the service circle determined by the current calculation is not matched with the service circle determined by the previous calculation, namely, the provider identifier of at least one service provider exists in the service circle determined by the current calculation and is different from the provider identifier of the service provider in the service circle determined by the previous calculation, taking the next calculation as the current calculation, and executing the step of acquiring the provider identifiers respectively corresponding to a plurality of other service providers which have direct association with the service provider in the current calculation until the service circle determined by the current calculation is matched with the service circle determined by the previous calculation, and ending the steps.

When determining the first influence coefficient of each service provider in the service provider relationship map based on the association information between different service providers in the service provider relationship map, the determination may be implemented in any one of the following manners, and may be determined according to actual conditions.

The first method is as follows: determining, for each service provider in a service provider relationship graph, a degree of association between the service provider and other service providers based on association information between the service provider and the other service providers having a direct association with the service provider; based on the association, a first impact coefficient for the service provider is determined.

Here, the association degree table characterizes the association strength between the service provider and the service provider, and the higher the strength is, the stronger the association between the service provider and the service provider is characterized.

In the specific implementation process, for each service provider in the service provider relationship graph, a plurality of other service providers directly connected with the service provider are determined through a schematic diagram of the service provider relationship graph, the association degree between the service provider and each other service provider is determined according to the number of information included in the association information between the service provider and each other service provider, the number of information included in the association information between the service provider and each other service provider can be directly used as the association degree between the service provider and each other service provider, the sum of weights of various pieces of information included in the association information between the service provider and each other service provider can also be calculated and used as the association degree between the service provider and each other service provider, can be determined according to actual conditions.

It is to be noted here that when determining a plurality of other service providers directly connected to each service provider, the plurality of other service providers directly connected to each service provider may be determined in the service circle mentioned above, and the determination process of the first influence coefficient of the service provider in the service circle may refer to the above process.

For example, two service providers are taken as an example, if the service provider a and the service provider B are service providers having a direct association relationship, the association information between the service provider a and the service provider B includes information 1, information 2, and information 3, and the association degree between the service provider a and the service provider B is 3.

For another example, continuing the previous example, if the weight of information 1 is 0.8, the weight of information 2 is 1.0, and the weight of information 3 is 2, the association degree between service provider a and service provider B is 0.8+1+2 — 2.8.

The second method comprises the following steps: for each service provider in the service provider relationship map, determining the influence coefficient corresponding to the service provider in the ith calculation based on the association information between the service provider and other service providers having direct association relationship with the service provider and the influence coefficients of the other service providers determined in the (i-1) th calculation; wherein i is a positive integer;

Here, the second threshold is preset and may be determined according to actual conditions.

In a specific implementation process, for each service provider in the service provider relationship map, based on the number of information included in association information between the service provider and other service providers having a direct association with the service provider, the number of other service providers associated with the service provider is determined, that is, the number of information included in association information between other service providers having a direct association with the service provider is taken as the number of service providers associated with the service provider, for example, if the service provider a has a direct association with the service provider a, the service provider B has a direct association with the service provider a, and the association between the service provider a and the service provider B includes 3 pieces, then the number of service providers associated with the service provider a is 3.

In each iterative calculation, the association information between the service provider and other service providers having direct association with the service provider may not change, and therefore, the number of other service providers associated with each service provider may not need to be recalculated in each calculation.

In the ith calculation, for each service provider in the service provider relationship map, determining the influence coefficient corresponding to the service provider in the ith calculation based on the number of other service providers associated with the service provider and the influence coefficients of the other service providers determined in the ith-1 calculation, wherein i is a positive integer, and when i is 1, the influence coefficients of the other service providers determined in the ith-1 calculation and the influence coefficient of the service provider can be both default values.

When determining the impact coefficient for the jth service provider during the ith calculation, the impact coefficient may be calculated according to the following formula, which is applicable to the impact coefficient determination in each iteration:

wherein, PR (p)_j) For service provider p_jCoefficient of influence of p_jIs the jth service provider in the service provider relationship graph;

α is the damping probability, which may be constant, i.e., pth_jProbability of individual service providers passing information out;

n is the total number of service providers included in the service provider relationship graph;

PR(p_m) For the i-1 st calculation with the service provider p_jService provider p with direct association_mCoefficient of influence of p_mFor mth and service provider p_jA service provider having a direct association;

L(p_m) For service provider p_jThe number of associated service providers;

M_pjfor service provider p_jA collection of service providers having a direct association relationship.

After obtaining the influence coefficient corresponding to the service provider in the ith calculation, judging whether the influence coefficient corresponding to the service provider in the ith calculation is smaller than a second threshold or not, if so, determining that the difference absolute value between the influence coefficient corresponding to the service provider in the ith calculation and the influence coefficient corresponding to the service provider in the ith-1 calculation is smaller than the second threshold, and then, determining that the obtained final result is converged and taking the influence coefficient corresponding to the service provider in the ith calculation as the finally determined first influence coefficient.

And if the absolute value of the difference value between the influence coefficient corresponding to the service provider in the ith calculation and the influence coefficient corresponding to the service provider in the ith-1 calculation is determined to be greater than or equal to a second threshold, returning i +1 to the step of determining the influence coefficient corresponding to the service provider in the ith calculation based on the association information between the service provider and other service providers having direct association relationship with the service provider and the influence coefficients of the other service providers determined in the ith-1 calculation until the absolute value of the difference value between the influence coefficient determined in the ith calculation and the influence coefficient determined by the service provider in the ith-1 calculation is less than the second threshold, and ending the iterative calculation.

Besides calculating the first influence coefficient of the service provider in the first mode and the second mode, the first influence coefficient of the service provider can be calculated through an betweenness centrality algorithm and can be determined according to actual conditions.

The first influence coefficient calculated by the method is realized by considering a service provider relationship map established in a offline manner, and in order to improve the accuracy of the finally determined target service provider, historical online behavior data of the service provider can be considered, a second influence coefficient of the service provider is determined, and the target service provider is selected from the service provider relationship map by combining the first influence coefficient and the second influence coefficient, which is described in detail below.

In S203, in selecting the target service provider, referring to fig. 3, the following steps may be included:

s301, aiming at each service provider in the service provider relationship graph, determining a second influence coefficient corresponding to the service provider based on historical online behavior data corresponding to the service provider;

s302, selecting a target service provider from the service provider relationship map based on the first influence coefficient and the second influence coefficient corresponding to each service provider.

When a target service provider is selected from the service provider relationship map based on the first influence coefficient and the second influence coefficient corresponding to each service provider, a weighted value of the first influence coefficient and the second influence coefficient of the service provider can be determined for each service provider; and selecting the service provider with the corresponding weighted value larger than a first threshold value from the service provider relation map, and taking the selected service provider as a target service provider.

Here, the historical online behavior data includes online speaking frequency, number of prawns, number of comments, and the like of the service provider, where the online speaking frequency may be speaking frequency of the service provider in a forum or a group chat, the number of prawns may be number of prawns of the service provider in the forum, and the number of comments is number of comments made by the service provider in the forum; the first threshold value may be determined according to actual conditions.

In a specific implementation process, for each service provider in the service provider relationship map, a second influence coefficient corresponding to the service provider is determined based on the online speaking frequency, the number of prawns and the number of comments corresponding to the service provider, for example, a weight is determined in advance for each online behavior data, a product value of each behavior data in the historical online behavior data and the corresponding weight is calculated, a sum of the product values is calculated, and the sum is used as the second influence coefficient of the service provider.

For example, service provider a may speak online at α₁The number of praise is α₂Number of comments α₃The weighting of the on-line speaking frequency is β₁The praise number is weighted β₂The weight of the number of comments is β₃Then the impact coefficient of service provider a is α₁×β₁+α₂×β₂+α₃×β₃。

After the second influence coefficient of the service provider is obtained, the weighted value of the first influence coefficient and the second influence coefficient of each service provider is calculated, the service provider with the corresponding weighted value larger than the first threshold value is selected from the service provider relation map, and the selected service provider is used as the finally determined target service provider.

For example, the first influence coefficient of service provider a is M₁The second influence coefficient is M₂The first influence coefficient is weighted by gamma₁The second influence coefficient is weighted by gamma₂Then the weighted value of the impact coefficient of the service provider a is M₁×γ₁+M₂×γ₂。

After the target service provider is determined, at least one of resource information, for example, at least one of activity preference information and platform activity details, may be pushed to the service provider side of the target service provider, where the activity preference information may be feedback resource information for the service provider, and the platform activity details may be activity content that the platform exits for the service provider or the service requester.

When pushing resource information, the resource information may be pushed for each target service provider, and level information of the target service provider may also be considered, where the level information may be a user level of the service provider, for example, a user may be a level one, according to the level information of the target service provider and a preset corresponding relationship between the level information and the resource information, resource information corresponding to the target service provider is determined, and the determined resource information is pushed to a service provider corresponding to the target service provider.

Here, the correspondence between the level information and the resource information is preset, and for example, when the resource information is the offer information, the higher the level of the service provider is, the greater the strength of the offer information for the level is.

In a specific implementation process, after a target service provider is determined, the level information of the target service provider is obtained, the level information is compared with the level information in the corresponding relationship, if the level information matched with the level information of the target service provider is found in the corresponding relationship, the resource information corresponding to the found level information is obtained from the corresponding relationship, and the obtained resource information is pushed to a service provider of the target service provider.

An embodiment of the present application provides an information pushing apparatus, as shown in fig. 4, the apparatus includes:

an obtaining module 41, configured to obtain a service provider relationship map, where the service provider relationship map includes multiple service providers and associated information between different service providers;

a determining module 42, configured to determine, based on the association information between different service providers in the service provider relationship map acquired by the acquiring module 41, a first influence coefficient of each service provider in the service provider relationship map;

a processing module 43, configured to select a target service provider from the service provider relationship map based on the first influence coefficient of each service provider determined by the determining module 42, and push resource information to a service provider corresponding to the target service provider.

Optionally, the processing module 43 is configured to select the target service provider according to the following steps:

Optionally, the determining module 42 is configured to determine the first influence coefficient of each service provider in the service provider relationship graph according to the following steps:

Optionally, the processing module 43 is configured to push resource information to a service provider corresponding to the target service provider according to the following steps:

Optionally, the resource information includes at least one of the following information:

active offer information; details of platform activities.

Another information pushing apparatus is provided in the embodiments of the present application, as shown in fig. 5, the apparatus includes, compared with the apparatus in fig. 4: an update module 44, the update module 44 to update the service provider relationship graph according to:

An embodiment of the present application further provides a computer device 60, as shown in fig. 6, which is a schematic structural diagram of the computer device 60 provided in the embodiment of the present application, and includes: a processor 61, a memory 62, and a bus 63. The memory 62 stores machine-readable instructions executable by the processor 61 (for example, the execution instructions corresponding to the obtaining module 41, the determining module 42, and the processing module 43 in the apparatus in fig. 4, and the like), when the computer device 60 runs, the processor 61 communicates with the memory 62 through the bus 63, and the machine-readable instructions, when executed by the processor 61, perform the following processes:

In one possible embodiment, the instructions executed by the processor 61 to select the target service provider include:

In one possible embodiment, the instructions executed by the processor 61 for selecting a target service provider from the service provider relationship map based on the first influence coefficient and the second influence coefficient corresponding to each service provider include:

In a possible embodiment, the processor 61 executes instructions for determining a first influence coefficient for each service provider in the service provider relationship map based on association information between different service providers in the service provider relationship map, including:

In one possible embodiment, processor 61 executes instructions to update the service provider relationship map according to the following steps:

In a possible implementation manner, in the instructions executed by the processor 61, pushing resource information to a service provider corresponding to the target service provider includes:

In a possible embodiment, in the instructions executed by the processor 61, the resource information includes at least one of the following information:

active offer information; details of platform activities.

The embodiment of the present application further provides a computer-readable storage medium, where a computer program is stored on the computer-readable storage medium, and when the computer program is executed by a processor, the steps of the information push method are performed.

Specifically, the storage medium can be a general storage medium, such as a mobile disk, a hard disk, and the like, and when a computer program on the storage medium is executed, the information push method can be executed, so as to solve the problem of low information push accuracy in the prior art.

It can be clearly understood by those skilled in the art that, for convenience and brevity of description, the specific working processes of the system and the apparatus described above may refer to corresponding processes in the method embodiments, and are not described in detail in this application. In the several embodiments provided in the present application, it should be understood that the disclosed system, apparatus and method may be implemented in other ways. The above-described apparatus embodiments are merely illustrative, and for example, the division of the modules is merely a logical division, and there may be other divisions in actual implementation, and for example, a plurality of modules or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection of devices or modules through some communication interfaces, and may be in an electrical, mechanical or other form.

The modules described as separate parts may or may not be physically separate, and parts displayed as modules may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.

In addition, functional units in the embodiments of the present application may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit.

The functions, if implemented in the form of software functional units and sold or used as a stand-alone product, may be stored in a non-volatile computer-readable storage medium executable by a processor. Based on such understanding, the technical solution of the present application or portions thereof that substantially contribute to the prior art may be embodied in the form of a software product stored in a storage medium and including instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present application. And the aforementioned storage medium includes: various media capable of storing program codes, such as a U disk, a removable hard disk, a ROM, a RAM, a magnetic disk, or an optical disk.

The above description is only for the specific embodiments of the present application, but the scope of the present application is not limited thereto, and any person skilled in the art can easily conceive of the changes or substitutions within the technical scope of the present application, and shall be covered by the scope of the present application. Therefore, the protection scope of the present application shall be subject to the protection scope of the claims.

Claims

1. An information pushing apparatus, comprising:

2. The apparatus of claim 1, wherein the processing module is to select a target service provider according to:

3. The apparatus of claim 2, wherein the processing module is to select a target service provider according to the following steps:

4. The apparatus of claim 1, wherein the determining module is configured to determine the first impact coefficient for each service provider in the service provider relationship graph according to:

5. The apparatus of claim 1, wherein the determining module is configured to determine the first impact coefficient for each service provider in the service provider relationship graph according to:

6. The apparatus of claim 1, wherein the determining module is configured to determine the first impact coefficient for each service provider in the service provider relationship graph according to:

7. The apparatus of claim 1, further comprising: an update module to update the service provider relationship graph according to:

8. The apparatus of claim 1, wherein the processing module is configured to push resource information to a service provider corresponding to the target service provider according to the following steps:

9. The apparatus of claim 1, wherein the resource information comprises at least one of:

active offer information; details of platform activities.

10. An information pushing method, characterized in that the method comprises:

11. An electronic device, comprising: a processor, a storage medium and a bus, the storage medium storing machine-readable instructions executable by the processor, the processor and the storage medium communicating via the bus when the electronic device is running, the processor executing the machine-readable instructions to perform the steps of the information pushing method according to claim 10.

12. A computer-readable storage medium, having stored thereon a computer program for performing, when being executed by a processor, the steps of the information push method according to claim 10.