CN110020154A - For determining the method and device of user force - Google Patents
For determining the method and device of user force Download PDFInfo
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- CN110020154A CN110020154A CN201711260180.7A CN201711260180A CN110020154A CN 110020154 A CN110020154 A CN 110020154A CN 201711260180 A CN201711260180 A CN 201711260180A CN 110020154 A CN110020154 A CN 110020154A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
- G06Q50/01—Social networking
Abstract
The application discloses a kind of for determining the method and device of user force.It is related to computer information processing field, this method comprises: obtaining the behavioral data of user in the predetermined time, the behavioral data includes various dimensions behavioral data；According to the behavioral data of the user, customer relationship map is established；Value scoring is carried out to the user behavior by the various dimensions behavioral data and the customer relationship map；And the influence power of the user is determined according to the value scoring.The method and device disclosed in the present application for being used to determine user force, can obtain customer impact force data, so that customer service system and the high ranked users demand of System Priority processing after sale promote the public praise of enterprise to promote the image of enterprise.
Description
Technical field
The present invention relates to computer information processing fields, in particular to a kind of for determining the side of user force
Method and device.
Background technique
In a broad sense, user refers to all users using product or service.For Large-Scale Interconnected net electric business platform, user
Become the dominant force of sale.As a group, discovery wherein relatively has the user of " influence power " to have a great significance, especially by
Applied to customer service and operation system.Influence power refers to energy, and those can influence periphery user and the specific user of other crowds,
It was found that this influence power user has important practical significance for customer service support, customer service preferentially solves influential user and throws
It tells, can also reduce the propagation of negative comment.
It the customer service of current each company and works after sale, mainly take following 2 master slave mode: 1. are providing client
When service, user force will not be judged, unified service is provided for user, be not different that treat influence power larger
Crowd；2. that pair user's Priority Service is the higher user of consumption value, according to an independent user in special time period
The value for being worth to judge user for company's bring carries out service inclination it is thus regarded that such user is emphasis user.
People live in the epoch of information interconnection now, and the propagation of media's public opinion, acceptance of the users can produce the sale of company
Raw apparent influence.Particularly with after-sale service and customer service, public praise of the user for company can be directly affected, if for
The wide user of influence power can not carry out user-friendly service, then be likely to result in a series of dysgenic propagation.
If the problem of judge only according to the purchase situation of user the value of user, not can solve the influence power size of user, purchase
The higher user of customer's unit price not necessarily has wide influence power.
Therefore, it is necessary to a kind of new method and devices for being used to determine user force.
Above- mentioned information are only used for reinforcing the understanding to background of the invention, therefore it disclosed in the background technology part
It may include the information not constituted to the prior art known to persons of ordinary skill in the art.
Summary of the invention
In view of this, the present invention provides a kind of for determining the method and device of user force, user's shadow can be obtained
Force data is rung, so that customer service system and the high ranked users demand of System Priority processing after sale mention to promote the image of enterprise
Rise the public praise of enterprise.
Other characteristics and advantages of the invention will be apparent from by the following detailed description, or partially by the present invention
Practice and acquistion.
According to an aspect of the invention, it is proposed that a kind of method for determining user force, this method comprises: obtaining pre-
It fixes time the behavioral data of interior user, the behavioral data includes various dimensions behavioral data；According to the behavioral data of the user,
Establish customer relationship map；Valence is carried out to the user behavior by the various dimensions behavioral data and the customer relationship map
Value scoring；And the influence power of the user is determined according to the value scoring.
In a kind of exemplary embodiment of the disclosure, the behavioral data for obtaining user in the predetermined time, the row
It include various dimensions behavioral data for data, comprising: obtain the social network data of user in the predetermined time as the user's
Behavioral data；The social network data includes that number is commented in social networks, interacts number in social networks.
In a kind of exemplary embodiment of the disclosure, the behavioral data for obtaining user in the predetermined time, the row
It include various dimensions behavioral data for data, comprising: obtain the communication network data of user in the predetermined time as the user's
Behavioral data；The communication network data includes short message number, talk times.
In a kind of exemplary embodiment of the disclosure, number, interaction time in social networks are commented in the social networks
Number, short message number, talk times are respectively as a dimension data in various dimensions behavioral data.
In a kind of exemplary embodiment of the disclosure, the behavioral data according to the user establishes customer relationship
Map, comprising: regard each of user behavior data dimension as side；It will make with the related other users of the user
For the node in network；And customer relationship map is established by the side and the node.
It is described to pass through the various dimensions behavioral data and the customer relationship in a kind of exemplary embodiment of the disclosure
Map carries out value scoring to the user behavior, comprising: passes through improved various dimensions page rank algorithm and the various dimensions
Behavioral data, the customer relationship map carry out value scoring to the user behavior.
It is described by improved various dimensions page rank algorithm and described more in a kind of exemplary embodiment of the disclosure
Dimension behavioral data, the customer relationship map carry out value scoring to the user behavior, comprising: by the various dimensions behavior
Each of data dimension is as a weight factor；Weight is determined for the behavioral data of each dimension；Establish various dimensions
Page rank formula；And value scoring is carried out for the user behavior by the various dimensions network ranking formula.
In a kind of exemplary embodiment of the disclosure, the various dimensions page rank formula, comprising:
Wherein, QiIt scores for the value of user i, qjFor the weight of user j, akFor the weight of k dimension behavior, xkFor k dimension
The number of behavior.
In a kind of exemplary embodiment of the disclosure, further includes: the influence power for periodically calculating the user, according to described
The influence power of user formulates different processing strategies.
In a kind of exemplary embodiment of the disclosure, further includes: the user force is written to data storage clothes
Device be engaged in provide real-time query, the data storage server includes HBASE server, mySql server.
According to an aspect of the invention, it is proposed that a kind of for determining the device of user force, which includes: data mould
Block, for obtaining the behavioral data of user in the predetermined time, the behavioral data includes various dimensions behavioral data；Map module,
For the behavioral data according to the user, customer relationship map is established；Analysis module, for passing through the various dimensions behavior number
Value scoring is carried out to the user behavior according to the customer relationship map；And power module is influenced, for according to the valence
Value scoring determines the influence power of the user.
In a kind of exemplary embodiment of the disclosure, further includes: policy module, for periodically calculating the shadow of the user
It rings power and different processing strategies is formulated according to the influence power of the user.
According to an aspect of the invention, it is proposed that a kind of electronic equipment, which includes: one or more processors；
Storage device, for storing one or more programs；When one or more programs are executed by one or more processors, so that one
A or multiple processors realize such as methodology above.
According to an aspect of the invention, it is proposed that a kind of computer-readable medium, is stored thereon with computer program, the program
Method as mentioned in the above is realized when being executed by processor.
The method and device according to the present invention for being used to determine user force, can obtain customer impact force data, with
Just customer service system and System Priority after sale handle high ranked users demand and promote the mouth of enterprise to promote the image of enterprise
Upright stone tablet.
It should be understood that the above general description and the following detailed description are merely exemplary, this can not be limited
Invention.
Detailed description of the invention
Its example embodiment is described in detail by referring to accompanying drawing, above and other target of the invention, feature and advantage will
It becomes more fully apparent.Drawings discussed below is only some embodiments of the present invention, for the ordinary skill of this field
For personnel, without creative efforts, it is also possible to obtain other drawings based on these drawings.
Fig. 1 is shown according to an exemplary embodiment a kind of for determining the system block diagram of the method for user force.
Fig. 2 is shown according to an exemplary embodiment a kind of for determining the flow chart of the method for user force.
Fig. 3 be show according to another exemplary embodiment it is a kind of for determining the schematic diagram of the method for user force.
Fig. 4 be show according to another exemplary embodiment it is a kind of for determining the flow chart of the method for user force.
Fig. 5 is shown according to an exemplary embodiment a kind of for determining the block diagram of the device of user force.
Fig. 6 is the block diagram of a kind of electronic equipment shown according to an exemplary embodiment.
Fig. 7 schematically shows a kind of computer readable storage medium schematic diagram in disclosure exemplary embodiment.
Specific embodiment
Example embodiment is described more fully with reference to the drawings.However, example embodiment can be real in a variety of forms
It applies, and is not understood as limited to embodiment set forth herein；On the contrary, thesing embodiments are provided so that the present invention will be comprehensively and complete
It is whole, and the design of example embodiment is comprehensively communicated to those skilled in the art.Identical appended drawing reference indicates in figure
Same or similar part, thus repetition thereof will be omitted.
In addition, described feature, structure or characteristic can be incorporated in one or more implementations in any suitable manner
In example.In the following description, many details are provided to provide and fully understand to the embodiment of the present invention.However,
It will be appreciated by persons skilled in the art that technical solution of the present invention can be practiced without one or more in specific detail,
Or it can be using other methods, constituent element, device, step etc..In other cases, it is not shown in detail or describes known side
Method, device, realization or operation are to avoid fuzzy each aspect of the present invention.
Block diagram shown in the drawings is only functional entity, not necessarily must be corresponding with physically separate entity.
I.e., it is possible to realize these functional entitys using software form, or realized in one or more hardware modules or integrated circuit
These functional entitys, or these functional entitys are realized in heterogeneous networks and/or processor device and/or microcontroller device.
Flow chart shown in the drawings is merely illustrative, it is not necessary to including all content and operation/step,
It is not required to execute by described sequence.For example, some operation/steps can also decompose, and some operation/steps can close
And or part merge, therefore the sequence actually executed is possible to change according to the actual situation.
It should be understood that although herein various assemblies may be described using term first, second, third, etc., these groups
Part should not be limited by these terms.These terms are to distinguish a component and another component.Therefore, first group be discussed herein below
Part can be described as the second component without departing from the teaching of disclosure concept.As used herein, term " and/or " include associated
All combinations for listing any of project and one or more.
It will be understood by those skilled in the art that attached drawing is the schematic diagram of example embodiment, module or process in attached drawing
Necessary to not necessarily implementing the present invention, therefore it cannot be used for limiting the scope of the invention.
Fig. 1 is shown according to an exemplary embodiment a kind of for determining the system block diagram of the method for user force.
As shown in Figure 1, system architecture 100 may include terminal device 101,102,103, network 104 and server 105.
Network 104 between terminal device 101,102,103 and server 105 to provide the medium of communication link.Network 104 can be with
Including various connection types, such as wired, wireless communication link or fiber optic cables etc..
User can be used terminal device 101,102,103 and be interacted by network 104 with server 105, to receive or send out
Send message etc..Various telecommunication customer end applications, such as the application of shopping class, net can be installed on terminal device 101,102,103
The application of page browsing device, searching class application, instant messaging tools, mailbox client, social platform software etc..
Terminal device 101,102,103 can be the various electronic equipments with display screen and supported web page browsing, packet
Include but be not limited to smart phone, tablet computer, pocket computer on knee and desktop computer etc..
Server 105 can be to provide the server of various services, such as utilize terminal device 101,102,103 to user
It carries out network interdynamic and the background data server supported is provided.Background data server can to the data such as the information received into
The processing such as row analysis, and processing result (such as the network communication frequency, talk times etc.) is fed back into terminal device.
It should be noted that determining the method for user force generally by server 105 provided by the embodiment of the present application
It executes, correspondingly, communication class application and the application of shopping class are generally positioned in client 101.
It should be understood that the number of terminal device, network and server in Fig. 1 is only schematical.According to realization need
It wants, can have any number of terminal device, network and server.
Fig. 2 is shown according to an exemplary embodiment a kind of for determining the flow chart of the method for user force.
As shown in Fig. 2, obtaining the behavioral data of user in the predetermined time, the behavioral data includes multidimensional in S202
Spend behavioral data.
In one embodiment, row of the social network data of user in the predetermined time as the user can for example be obtained
For data；The social network data includes that number is commented in social networks, interacts number in social networks.
In another embodiment, the communication network data of user in the predetermined time can for example be obtained as the user's
Behavioral data；The communication network data includes short message number, talk times.
Number is commented in the social networks, number is interacted in social networks, short message number, talk times are respectively as more
A dimension data in dimension behavioral data.
In S204, according to the behavioral data of the user, customer relationship map is established.It will be every in user behavior data
One dimension is used as side；Using with the related other users of the user as the node in network；And pass through the side
Customer relationship map is established with the node.
In S206, valence is carried out to the user behavior by the various dimensions behavioral data and the customer relationship map
Value scoring.By improved various dimensions page rank algorithm and the various dimensions behavioral data, the customer relationship map is to institute
It states user behavior and carries out value scoring.
In one embodiment, using each of various dimensions behavioral data dimension as a weight factor；For
The behavioral data of each dimension determines weight；Establish various dimensions page rank (page rank) formula；And by described more
Dimension network ranking formula is that the user behavior carries out value scoring.Wherein, the various dimensions page rank formula, comprising:
Wherein, QiIt scores for the value of user i, qjFor the weight of user j, akFor the weight of k dimension behavior, xkFor k dimension
The number of behavior.
PageRank, page rank, also known as webpage rank, Google left side ranking or Page ranking, are a kind of according to net
The technology that mutual hyperlink calculates between page, and one of the element as page rank.PageRank be Sergey Brin with
What Larry Page put forward in WWW7 meeting in 1998, for solving the problems, such as page rank in link analysis.When one
For a webpage by when more multiple web pages link, ranking can be more forward, and the high webpage of ranking should have the bigger right to vote, i.e., when one
When a ranked high webpage of webpage is linked, importance should also correspond to raising.In this application, using based on page
The improved various dimensions algorithm of rank algorithm idea carries out the calculating of user force value, compares former algorithm, increases following
Change: the thought of Page rank is only used as calculating the importance value of webpage for a long time, in this application, uses base
In the thought and relation map of paage rank, the social influence power value of users/customers is calculated；In Page rank, only
Entered according to webpage chain to consider to calculate the value of webpage, in the application, increases the data for considering multiple dimensions, such as communication enters and leaves number
According to, wechat social data, a series of data of social applications such as microblog data.
In S208, the influence power of the user is determined according to the value scoring.It can be for example, according to the value pair of user
User is ranked up, and the high user of value ranking is then influential user.It can also be higher than for example, user is worth scoring
The user of certain threshold value is set as influential user.
Method according to the present invention for determining user force passes through the network rank algorithms of various dimensions and user
The mode that network interdynamic data score to the value of user, can obtain customer impact force data, so as to customer service system with
And System Priority after sale handles high ranked users demand and promotes the public praise of enterprise to promote the image of enterprise.
It will be clearly understood that the present disclosure describe how being formed and using particular example, but the principle of the present invention is not limited to
These exemplary any details.On the contrary, the introduction based on present disclosure, these principles can be applied to many other
Embodiment.
In one embodiment, the circle of friends by obtaining the address list relationship of user in user mobile phone, in user's wechat
Friend relation, the sharing in user's microblogging thumb up bean vermicelli relation data, and good friend and relation data in user QQ establish such as Fig. 3
Shown in customer relationship map, midpoint represents user, and side represents and makes a phone call out, the short message of sending, blog or circle of friends etc.,
Enter side and represent reception phone, short message, wechat thumbs up, and bean vermicelli etc., number represents the strong and weak weight of line.Have defined above, is based on
PageRank algorithm come determine everyone " influence power ".Original page rank algorithm measures net only according to being connected into for webpage
The importance of page is measured the influence power ranking of user according to multiple social dimensions, is increased for a variety of dimensions in this application
The calculating of degree considers.According to the influence power ranking of user, customer service system and after sale system can prioritize processing high ranked users
Demand promotes the public praise of enterprise to promote the image of enterprise.
Based on the basic thought of page rank, while increasing and considering multiple dimensions, as shown in Figure 3, considers phone incoming call
Exhalation, circle of friends are shared, are thumbed up, multiple dimensions such as short message.Also, when calculating user's value, consider in the set time
User is thumbed up in window, and the number shared etc. is calculated as weight, because for social account, such as is shared and comment,
The number shared and commented on is more, then it represents that and the social influence power of user is more extensive, thus when calculating, fully consider weight
Influence.
, can be for example as follows for the influence value calculating of user according to one embodiment, in scheme for user 4, according to
Page rank formulaThe weight that the behavior of the different dimensions of user can for example be set is 1, and above formula can turn
Turn to following formula:
QUser 4=qUser 1*(10+3+2)+qUser2*5+qUser 3*(10+2)+qUser 6*5；
In calculating process, the number for increasing consider multiple dimensions first, and social activity is propagated is added as weight
It calculates, the considerations of increasing for propagation effect power.
Method according to the present invention for determining user force, can calculate the shadow of each user according to aforesaid way
Power value is rung, range (the considerations of the increasing various dimensions, and for number weight of user social contact influence power has been fully taken into account
The considerations of), according to the ranking that the influence power is worth, the customer service for having obliquity and post-sale support are carried out, is improved full after sale
Meaning degree avoids the propagation of unhealthy emotion.
Fig. 4 be show according to another exemplary embodiment it is a kind of for determining the flow chart of the method for user force.
As shown in figure 4, compiling the relevant communication social data of user in S402.Specific time can for example be calculated
In section (such as one month), the phone of user and social publication situation quantity.
In S404, according to the social data of user, customer relationship map is generated.It generates and uses according to Page Rank algorithm
Family relation map schematic diagram.
In S406, according to customer relationship map, it is based on page rank algorithm, replaces the net in former algorithm using user
The influence power value of user is calculated in page.Increase simultaneously and consider multiple dimensions, as shown in the figure, considers phone incoming call exhalation,
Circle of friends is shared, and thumbs up, multiple dimensions such as short message.Also, when calculating user's value, consider in set time window
User is thumbed up, and the number shared etc. is calculated as weight, because for social account, such as is shared and comment, is shared
It is more with the number of comment, then it represents that the social influence power of user is more extensive, thus when calculating, fully consider the shadow of weight
It rings.
In S408, the influence power value ranking of user is computed repeatedly daily, and is stored into HBASE, convenient for subsequent
It uses.User is ranked up according to the value of user, the high user of value ranking is then influence power user；According to such as worthwhile
Method, the daily influence power for calculating user.
In S410, the user of HBASE storage is worth ranking.Will be calculating daily as a result, being written to HBASE or mySql
Etc. data storage in, in order to customer service on line and after sale system real-time query use.
In S412, customer service system, after sale system queries are worth precedence data using user force, and provide needle
Pair service.Customer service system is worth ranking according to the influence power of user after sale, gives priority to handle user in the top.
Method according to the present invention for determining user force is also added into sufficiently the data of different dimensions
Consideration number of operations is as weight, for example the number shared, the number commented on all joined in calculating, so that synthesis is examined
The social influence power range of user is considered.
In existing customer system and after sale system, when calculating customer value, generally visitor's odd number based on client and visitor are single
Valence or favorable comment number, the social influence power value for being not based on user goes to consider, according to the present invention for determining user force
Method, be based on improved page rank algorithm, fully considered the social influence power value of client, and use is daily
Customer service system and after-sale service system in.
It will be appreciated by those skilled in the art that realizing that all or part of the steps of above-described embodiment is implemented as being executed by CPU
Computer program.When the computer program is executed by CPU, above-mentioned function defined by the above method provided by the invention is executed
Energy.The program can store in a kind of computer readable storage medium, which can be read-only memory, magnetic
Disk or CD etc..
Further, it should be noted that above-mentioned attached drawing is only place included by method according to an exemplary embodiment of the present invention
Reason schematically illustrates, rather than limits purpose.It can be readily appreciated that above-mentioned processing shown in the drawings is not indicated or is limited at these
The time sequencing of reason.In addition, be also easy to understand, these processing, which can be, for example either synchronously or asynchronously to be executed in multiple modules.
Following is apparatus of the present invention embodiment, can be used for executing embodiment of the present invention method.For apparatus of the present invention reality
Undisclosed details in example is applied, embodiment of the present invention method is please referred to.
Fig. 5 is shown according to an exemplary embodiment a kind of for determining the block diagram of the device of user force.
Data module 502 is used to obtain the behavioral data of user in the predetermined time, and the behavioral data includes various dimensions row
For data.In one embodiment, row of the social network data of user in the predetermined time as the user can for example be obtained
For data；The social network data includes that number is commented in social networks, interacts number in social networks.
In another embodiment, the communication network data of user in the predetermined time can for example be obtained as the user's
Behavioral data；The communication network data includes short message number, talk times.
Number is commented in the social networks, number is interacted in social networks, short message number, talk times are respectively as more
A dimension data in dimension behavioral data.
Map module 504 is used for the behavioral data according to the user, establishes customer relationship map.By user behavior data
Each of dimension be used as side；Using with the related other users of the user as the node in network；And pass through
The side and the node establish customer relationship map.
Analysis module 506 is used for through the various dimensions behavioral data and the customer relationship map to the user behavior
Carry out value scoring.Value is carried out to the user behavior with the customer relationship map by the various dimensions behavioral data to comment
Point.By improved various dimensions page rank algorithm and the various dimensions behavioral data, the customer relationship map is to the use
Family behavior carries out value scoring.
In one embodiment, using each of various dimensions behavioral data dimension as a weight factor；For
The behavioral data of each dimension determines weight；Establish various dimensions page rank (page rank) formula；And by described more
Dimension network ranking formula is that the user behavior carries out value scoring.
Influence the influence power that power module 508 is used to determine the user according to the value scoring.It can be for example, according to user
Value user is ranked up, the high user of value ranking is then influential user.It can also be for example, user be worth
The user that scoring is higher than certain threshold value is set as influential user.
In a kind of exemplary embodiment of the disclosure, further includes: policy module (not shown), for periodically calculating
The influence power of the user formulates different processing strategies according to the influence power of the user.
It is according to the present invention for determining the device of user force, pass through the network rank algorithms of various dimensions and user
The mode that network interdynamic data score to the value of user, can obtain customer impact force data, so as to customer service system with
And System Priority after sale handles high ranked users demand and promotes the public praise of enterprise to promote the image of enterprise.
Fig. 6 is the block diagram of a kind of electronic equipment shown according to an exemplary embodiment.
The electronic equipment 200 of this embodiment according to the present invention is described referring to Fig. 6.The electronics that Fig. 6 is shown
Equipment 200 is only an example, should not function to the embodiment of the present invention and use scope bring any restrictions.
As shown in fig. 6, electronic equipment 200 is showed in the form of universal computing device.The component of electronic equipment 200 can wrap
It includes but is not limited to: at least one processing unit 210, at least one storage unit 220, (including the storage of the different system components of connection
Unit 220 and processing unit 210) bus 230, display unit 240 etc..
Wherein, the storage unit is stored with program code, and said program code can be held by the processing unit 210
Row, so that the processing unit 210 executes described in this specification above-mentioned electronic prescription circulation processing method part according to this
The step of inventing various illustrative embodiments.For example, the processing unit 210 can execute step as shown in Figure 2.
The storage unit 220 may include the readable medium of volatile memory cell form, such as random access memory
Unit (RAM) 2201 and/or cache memory unit 2202 can further include read-only memory unit (ROM) 2203.
The storage unit 220 can also include program/practical work with one group of (at least one) program module 2205
Tool 2204, such program module 2205 includes but is not limited to: operating system, one or more application program, other programs
It may include the realization of network environment in module and program data, each of these examples or certain combination.
Bus 230 can be to indicate one of a few class bus structures or a variety of, including storage unit bus or storage
Cell controller, peripheral bus, graphics acceleration port, processing unit use any bus structures in a variety of bus structures
Local bus.
Electronic equipment 200 can also be with one or more external equipments 300 (such as keyboard, sensing equipment, bluetooth equipment
Deng) communication, can also be enabled a user to one or more equipment interact with the electronic equipment 200 communicate, and/or with make
Any equipment (such as the router, modulation /demodulation that the electronic equipment 200 can be communicated with one or more of the other calculating equipment
Device etc.) communication.This communication can be carried out by input/output (I/O) interface 250.Also, electronic equipment 200 can be with
By network adapter 260 and one or more network (such as local area network (LAN), wide area network (WAN) and/or public network,
Such as internet) communication.Network adapter 260 can be communicated by bus 230 with other modules of electronic equipment 200.It should
Understand, although not shown in the drawings, other hardware and/or software module can be used in conjunction with electronic equipment 200, including but unlimited
In: microcode, device driver, redundant processing unit, external disk drive array, RAID system, tape drive and number
According to backup storage system etc..
Through the above description of the embodiments, those skilled in the art is it can be readily appreciated that example described herein is implemented
Mode can also be realized by software realization in such a way that software is in conjunction with necessary hardware.Therefore, according to the disclosure
The technical solution of embodiment can be embodied in the form of software products, which can store non-volatile at one
Property storage medium (can be CD-ROM, USB flash disk, mobile hard disk etc.) in or network on, including some instructions are so that a calculating
Equipment (can be personal computer, server or network equipment etc.) executes the above-mentioned electronics according to disclosure embodiment
Prescription circulation processing method.
Fig. 7 schematically shows a kind of computer readable storage medium schematic diagram in disclosure exemplary embodiment.
Refering to what is shown in Fig. 7, describing the program product for realizing the above method of embodiment according to the present invention
400, can using portable compact disc read only memory (CD-ROM) and including program code, and can in terminal device,
Such as it is run on PC.However, program product of the invention is without being limited thereto, in this document, readable storage medium storing program for executing can be with
To be any include or the tangible medium of storage program, the program can be commanded execution system, device or device use or
It is in connection.
Described program product can be using any combination of one or more readable mediums.Readable medium can be readable letter
Number medium or readable storage medium storing program for executing.Readable storage medium storing program for executing for example can be but be not limited to electricity, magnetic, optical, electromagnetic, infrared ray or
System, device or the device of semiconductor, or any above combination.The more specific example of readable storage medium storing program for executing is (non exhaustive
List) include: electrical connection with one or more conducting wires, portable disc, hard disk, random access memory (RAM), read-only
Memory (ROM), erasable programmable read only memory (EPROM or flash memory), optical fiber, portable compact disc read only memory
(CD-ROM), light storage device, magnetic memory device or above-mentioned any appropriate combination.
The computer readable storage medium may include in a base band or the data as the propagation of carrier wave a part are believed
Number, wherein carrying readable program code.The data-signal of this propagation can take various forms, including but not limited to electromagnetism
Signal, optical signal or above-mentioned any appropriate combination.Readable storage medium storing program for executing can also be any other than readable storage medium storing program for executing
Readable medium, the readable medium can send, propagate or transmit for by instruction execution system, device or device use or
Person's program in connection.The program code for including on readable storage medium storing program for executing can transmit with any suitable medium, packet
Include but be not limited to wireless, wired, optical cable, RF etc. or above-mentioned any appropriate combination.
The program for executing operation of the present invention can be write with any combination of one or more programming languages
Code, described program design language include object oriented program language-Java, C++ etc., further include conventional
Procedural programming language-such as " C " language or similar programming language.Program code can be fully in user
It calculates and executes in equipment, partly executes on a user device, being executed as an independent software package, partially in user's calculating
Upper side point is executed on a remote computing or is executed in remote computing device or server completely.It is being related to far
Journey calculates in the situation of equipment, and remote computing device can pass through the network of any kind, including local area network (LAN) or wide area network
(WAN), it is connected to user calculating equipment, or, it may be connected to external computing device (such as utilize ISP
To be connected by internet).
Above-mentioned computer-readable medium carries one or more program, when said one or multiple programs are by one
When the equipment executes, so that the computer-readable medium implements function such as: obtaining the behavioral data of user in the predetermined time, institute
Stating behavioral data includes various dimensions behavioral data；According to the behavioral data of the user, customer relationship map is established；By described
Various dimensions behavioral data and the customer relationship map carry out value scoring to the user behavior；And it is commented according to the value
Divide the influence power for determining the user.
It will be appreciated by those skilled in the art that above-mentioned each module can be distributed in device according to the description of embodiment, it can also
Uniquely it is different from one or more devices of the present embodiment with carrying out corresponding change.The module of above-described embodiment can be merged into
One module, can also be further split into multiple submodule.
By the description of above embodiment, those skilled in the art is it can be readily appreciated that example embodiment described herein
It can also be realized in such a way that software is in conjunction with necessary hardware by software realization.Therefore, implement according to the present invention
The technical solution of example can be embodied in the form of software products, which can store in a non-volatile memories
In medium (can be CD-ROM, USB flash disk, mobile hard disk etc.) or on network, including some instructions are so that a calculating equipment (can
To be personal computer, server, mobile terminal or network equipment etc.) it executes according to the method for the embodiment of the present invention.
It is particularly shown and described exemplary embodiment of the present invention above.It should be appreciated that the present invention is not limited to
Detailed construction, set-up mode or implementation method described herein；On the contrary, it is intended to cover included in appended claims
Various modifications and equivalence setting in spirit and scope.
In addition, structure shown by this specification Figure of description, ratio, size etc., only to cooperate specification institute
Disclosure, for skilled in the art realises that be not limited to the enforceable qualifications of the disclosure with reading, therefore
Do not have technical essential meaning, the modification of any structure, the change of proportionate relationship or the adjustment of size are not influencing the disclosure
Under the technical effect and achieved purpose that can be generated, it should all still fall in technology contents disclosed in the disclosure and obtain and can cover
In the range of.Meanwhile cited such as "upper" in this specification, " first ", " second " and " one " term, be also only and be convenient for
Narration is illustrated, rather than to limit the enforceable range of the disclosure, relativeness is altered or modified, without substantive change
Under technology contents, when being also considered as the enforceable scope of the present invention.
Claims (14)
1. a kind of method for determining user force characterized by comprising
The behavioral data of user in the predetermined time is obtained, the behavioral data includes various dimensions behavioral data；
According to the behavioral data of the user, customer relationship map is established；
Value scoring is carried out to the user behavior by the various dimensions behavioral data and the customer relationship map；And
The influence power of the user is determined according to the value scoring.
2. the method as described in claim 1, which is characterized in that the behavioral data for obtaining user in the predetermined time, it is described
Behavioral data includes various dimensions behavioral data, comprising:
Obtain behavioral data of the social network data of user in the predetermined time as the user；
The social network data includes that number is commented in social networks, interacts number in social networks.
3. the method as described in claim 1, which is characterized in that the behavioral data for obtaining user in the predetermined time, it is described
Behavioral data includes various dimensions behavioral data, comprising:
Obtain behavioral data of the communication network data of user in the predetermined time as the user；
The communication network data includes short message number, talk times.
4. such as the described in any item methods of Claims 2 or 3, which is characterized in that comment on number, social network in the social networks
Number is interacted in network, short message number, talk times are respectively as a dimension data in various dimensions behavioral data.
5. the method as described in claim 1, which is characterized in that the behavioral data according to the user establishes user pass
It is map, comprising:
It regard each of user behavior data dimension as side；
Using with the related other users of the user as the node in network；And
Customer relationship map is established by the side and the node.
6. the method as described in claim 1, which is characterized in that described to be closed by the various dimensions behavioral data and the user
It is that map carries out value scoring to the user behavior, comprising:
By improved various dimensions page rank algorithm and the various dimensions behavioral data, the customer relationship map is to the use
Family behavior carries out value scoring.
7. method as claimed in claim 4, which is characterized in that it is described by improved various dimensions page rank algorithm with it is described
Various dimensions behavioral data, the customer relationship map carry out value scoring to the user behavior, comprising:
Using each of various dimensions behavioral data dimension as a weight factor；
Weight is determined for the behavioral data of each dimension；
Establish various dimensions page rank formula；And
It is that the user behavior carries out value scoring by the various dimensions network ranking formula.
8. the method for claim 7, which is characterized in that the various dimensions page rank formula, comprising:
Wherein, QiIt scores for the value of user i, qjFor the weight of user j, akFor the weight of k dimension behavior, xkFor k dimension behavior
Number.
9. the method as described in claim 1, which is characterized in that further include:
The influence power that timing calculates the user formulates different processing strategies according to the influence power of the user.
10. the method as described in claim 1, which is characterized in that further include:
The user force is written to data storage server to provide real-time query, the data storage server includes
HBASE server, mySql server.
11. a kind of for determining the device of user force characterized by comprising
Data module, for obtaining the behavioral data of user in the predetermined time, the behavioral data includes various dimensions behavioral data；
Map module establishes customer relationship map for the behavioral data according to the user；
Analysis module, for carrying out valence to the user behavior by the various dimensions behavioral data and the customer relationship map
Value scoring；And
Power module is influenced, for determining the influence power of the user according to the value scoring.
12. device as claimed in claim 11, which is characterized in that further include:
Policy module, according to the influence power of the user, formulates different processing for periodically calculating the influence power of the user
Strategy.
13. a kind of electronic equipment characterized by comprising
One or more processors；
Storage device, for storing one or more programs；
When one or more of programs are executed by one or more of processors, so that one or more of processors are real
The now method as described in any in claim 1-10.
14. a kind of computer-readable medium, is stored thereon with computer program, which is characterized in that described program is held by processor
The method as described in any in claim 1-10 is realized when row.
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| CN201711260180.7A CN110020154A (en) | 2017-12-04 | 2017-12-04 | For determining the method and device of user force |
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Application publication date: 20190716 |