CN111325581A

CN111325581A - Data processing method and device, electronic equipment and computer readable storage medium

Info

Publication number: CN111325581A
Application number: CN202010123956.6A
Authority: CN
Inventors: 王凡; 冯峰
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2020-02-27
Filing date: 2020-02-27
Publication date: 2020-06-23
Anticipated expiration: 2040-02-27
Also published as: CN111325581B

Abstract

The present disclosure provides a data processing method, an apparatus, an electronic device and a computer-readable storage medium, including: the target block chain receives and stores real-name registration information of a first object sent by a target terminal, and distributes a first identification code for the first object; the target block chain receives advertisement click data which are sent by the target terminal and comprise a second identification code in real time; determining a first object matched with a second identification code and real-name registration information thereof in a target block chain according to the first identification code; and storing the real-name registration information of the first object matched with the second identification code and the advertisement click data by using the target block chain, so that the second object on the target block chain can view and process the advertisement click data in real time. According to the technical scheme provided by the disclosure, the advertisement click data is stored through the block chain, so that the advertisement click data can be prevented from being tampered; and the second target object can be ensured to read real and effective advertisement click data from the target block chain in real time.

Description

Data processing method and device, electronic equipment and computer readable storage medium

Technical Field

The present disclosure relates to the field of advertisement marketing technologies, and in particular, to a data processing method and apparatus, an electronic device, and a computer-readable storage medium.

Background

The advertisement marketing is an important means for enterprise marketing, and the product is mainly publicized and popularized through the advertisement carrier, so that consumers can directly purchase the product, the product sale is expanded, and the awareness, reputation and influence of enterprises are improved. For advertisement publishers, it is an important issue how to accurately record the intention of clicking advertisements and potential customers, determine advertisement marketing effects, count and track the influence on product sales, and further determine advertisement marketing return on investment.

The advertisement clicking is an important step from the advertisement putting to the conversion in the advertisement marketing process and is also a precondition for the conversion. In the existing advertisement billing system, the click-to-click billing is also a more common mode for balancing the benefits of advertisement publishers and media. Thus, the click data itself plays a particularly important role in the advertising system. Because of statistics related to advertisement billing and subsequent conversion, advertisement delivery systems require a strict anti-cheating system to filter false clicks.

Therefore, a method that can effectively anti-cheat advertisement click data is crucial for advertisement delivery.

It is to be noted that the information disclosed in the above background section is only for enhancement of understanding of the background of the present disclosure, and thus may include information that does not constitute prior art known to those of ordinary skill in the art.

Disclosure of Invention

The embodiment of the disclosure provides a data processing method and device, electronic equipment and a computer readable storage medium, which can effectively avoid cheating of advertisement click data.

Additional features and advantages of the disclosure will be set forth in the detailed description which follows, or in part will be obvious from the description, or may be learned by practice of the disclosure.

The embodiment of the disclosure provides a data generation method, which includes: the target block chain receives and stores real-name registration information of a first object sent by a target terminal, and distributes a first identification code for the first object; the target block chain receives advertisement click data sent by the target terminal in real time, wherein the advertisement click data comprises a second identification code; determining a first object matched with the second identification code in a target block chain according to the first identification code, and acquiring real-name registration information of the first object matched with the second identification code; and storing the real-name registration information of the first object matched with the second identification code and the advertisement click data by using the target block chain, so that the second object on the target block chain can view and process the advertisement click data in real time.

In some embodiments, the advertisement click data includes an advertisement click time; wherein storing real-name registration information of the first object matched with the second identification code and the advertisement click data using the target block chain comprises: determining a block head hash value according to the advertisement click time and the second identification code; and creating a block in the block chain according to the block head hash value so as to store the advertisement click data and the real-name registration information of the first object matched with the second identification code.

In some embodiments, the second object is an advertisement placement object, and the advertisement click data includes an advertisement primary forwarding path and a secondary forwarding path; the second object on the target block chain views and processes the advertisement click data in real time, and the method comprises the following steps: and the advertisement putting object rewards accounts corresponding to the primary forwarding path and the secondary forwarding path according to a reward rule.

In some embodiments, the second object is an advertisement publishing object, and the advertisement click data includes first advertisement slot information and second advertisement slot information; the second object on the target block chain views and processes the advertisement click data in real time, and the method comprises the following steps: and the advertisement publishing object determines the optimal advertisement position in the first advertisement position and the second advertisement position according to the advertisement click data so as to adjust the advertisement publishing strategy.

In some embodiments, the target block chain receives and stores real-name registration information of a first object sent by a target terminal, and assigns a first identification code to the first object, including: the target terminal acquires a first video of the first object handheld identity card, and judges whether a first object in the first video is an effective user or not according to an action living body detection rule; if the first object is an effective user, acquiring a face image and an identity card image of the first object in the first video; judging whether the first object is a legal user or not according to the face image and the identity card image; and if the registered user is a legal user, sending the real-name registration information of the first object to the target block chain for storage so as to finish registration.

In some embodiments, the second object on the target block chain views and processes the advertisement click data in real time, including: the target block chain receives an uplink request of the second object; and if the uplink request passes the verification, the target block chain creates a new node so as to complete the uplink operation of the second object.

In some embodiments, each advertisement click data includes an advertisement type identification; the second object on the target block chain views and processes the advertisement click data in real time, and the method comprises the following steps:

and the second object determines advertisement click data matched with the target advertisement type identifier in the target block chain according to the advertisement type identifier so as to obtain the advertisement click data of the target type.

The embodiment of the present disclosure provides a data anti-cheating device, including: the system comprises a real name registration module, an advertisement click data acquisition module, a first object determination module and a block chain storage module.

The real-name registration module can be configured to receive and store real-name registration information of a first object sent by a target terminal in a target block chain, and allocate a first identification code to the first object; the advertisement click data acquisition module can be configured to receive, by the target block chain, wide click data sent by the target terminal in real time, wherein the advertisement click data comprises a second identification code; the first object determining module may be configured to determine, in a target block chain, a first object matching the second identification code according to the first identification code, and acquire real-name registration information of the first object matching the second identification code; the blockchain storage module may be configured to store real-name registration information of the first object matched with the second identification code and the advertisement click data using the target blockchain, so that the second object on the target blockchain views and processes the advertisement click data in real time.

An embodiment of the present disclosure provides an electronic device, including: one or more processors; a storage device for storing one or more programs which, when executed by the one or more processors, cause the one or more processors to implement the data processing method of any one of the above.

The disclosed embodiments provide a computer-readable storage medium, on which a computer program is stored, which when executed by a processor implements a data processing method as described in any one of the above.

The data processing method, the data processing device, the electronic device and the computer-readable storage medium provided by the embodiment of the disclosure ensure the authenticity of the registered user through the real-name authentication operation, and ensure the security and the non-tamper property of the data through the real-name authentication information and the advertisement click data of the block chain storage first object. According to the technical scheme provided by the embodiment of the disclosure, on one hand, the authenticity of advertisement click data can be ensured through real-name authentication and block chain storage operation; on the other hand, the second object can operate the advertisement click data in real time through the uplink operation, so that the advertisement putting loss is reduced, and the advertisement profit is maximized. The technical scheme provided by the implementation can solve cheating of advertisement click data from the source, verify real click data based on the block chain, help advertisement publishers to improve the quality of self materials and analyze self feeding, thereby optimizing the ecology of the whole advertisement feeding, and being beneficial to improving user experience and click rate.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and together with the description, serve to explain the principles of the disclosure. The drawings described below are merely some embodiments of the present disclosure, and other drawings may be derived from those drawings by those of ordinary skill in the art without inventive effort.

Fig. 1 shows a schematic diagram of an exemplary system architecture of a data processing method or a data processing apparatus to which the embodiments of the present disclosure can be applied.

Fig. 2 is a schematic diagram illustrating a computer system applied to a data processing apparatus according to an exemplary embodiment.

FIG. 3 is an illustration of a data sharing system, according to an example embodiment.

Fig. 4 is a block chain construction diagram according to an example embodiment.

Fig. 5 is a block generation flow diagram according to an example embodiment.

FIG. 6 is a click thermodynamic diagram shown in accordance with an exemplary embodiment.

FIG. 7 is an advertisement click data collection system shown according to the related art.

FIG. 8 is a flow chart illustrating a method of data processing according to an exemplary embodiment.

Fig. 9 is a block chain structure according to an exemplary embodiment.

Fig. 10 is a flowchart of step S1 in fig. 8 in an exemplary embodiment.

FIG. 11 is a flowchart of step S4 of FIG. 8 in an exemplary embodiment.

Fig. 12 is a flowchart of step S4 in fig. 8 in an exemplary embodiment.

FIG. 13 is a block diagram illustrating a data processing apparatus according to an example embodiment.

Detailed Description

Example embodiments will now be described more fully with reference to the accompanying drawings. Example embodiments may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein; rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of example embodiments to those skilled in the art. The same reference numerals denote the same or similar parts in the drawings, and thus, a repetitive description thereof will be omitted.

The described features, structures, or characteristics of the disclosure may be combined in any suitable manner in one or more embodiments. In the following description, numerous specific details are provided to give a thorough understanding of embodiments of the disclosure. One skilled in the relevant art will recognize, however, that the subject matter of the present disclosure can be practiced without one or more of the specific details, or with other methods, components, devices, steps, and the like. In other instances, well-known methods, devices, implementations, or operations have not been shown or described in detail to avoid obscuring aspects of the disclosure.

The drawings are merely schematic illustrations of the present disclosure, in which the same reference numerals denote the same or similar parts, and thus, a repetitive description thereof will be omitted. Some of the block diagrams shown in the figures do not necessarily correspond to physically or logically separate entities. These functional entities may be implemented in the form of software, or in one or more hardware modules or integrated circuits, or in different networks and/or processor devices and/or microcontroller devices.

The flow charts shown in the drawings are merely illustrative and do not necessarily include all of the contents and steps, nor do they necessarily have to be performed in the order described. For example, some steps may be decomposed, and some steps may be combined or partially combined, so that the actual execution sequence may be changed according to the actual situation.

In this specification, the terms "a", "an", "the", "said" and "at least one" are used to indicate the presence of one or more elements/components/etc.; the terms "comprising," "including," and "having" are intended to be inclusive and mean that there may be additional elements/components/etc. other than the listed elements/components/etc.; the terms "first," "second," and "third," etc. are used merely as labels, and are not limiting on the number of their objects.

The following detailed description of exemplary embodiments of the disclosure refers to the accompanying drawings.

As shown in fig. 1, the system architecture 100 may include

terminal devices

101, 102, 103, a network 104, and a server 105. The network 104 serves as a medium for providing communication links between the

terminal devices

101, 102, 103 and the server 105. Network 104 may include various connection types, such as wired, wireless communication links, or fiber optic cables, to name a few.

The user may use the

terminal devices

101, 102, 103 to interact with the server 105 via the network 104 to receive or send messages or the like. The server 105 may be an independent physical server, a server cluster or a distributed system formed by a plurality of physical servers, or a cloud server providing basic cloud computing services such as a cloud service, a cloud database, cloud computing, a cloud function, cloud storage, a network service, cloud communication, a middleware service, a domain name service, a security service, a CDN, a big data and artificial intelligence platform, and the like. The

terminal devices

101, 102, 103 may be various electronic devices having a display screen and supporting web browsing, including but not limited to smartphones, tablets, laptops, smartspeakers, smartwatches, laptop portable computers, desktop computers, wearable devices, virtual reality devices, smart homes, and the like. The terminal and the server may be directly or indirectly connected through wired or wireless communication, and the application is not limited herein.

The server 105 may be a server that provides various services, such as a background management server that provides support for devices operated by users using the

terminal apparatuses

101, 102, 103. The background management server can analyze and process the received data such as the request and feed back the processing result to the terminal equipment.

The server 105 may receive and store real-name registration information of a first object sent by the target terminal, for example, the target block chain, and assign a first identification code to the first object; the server 105 may receive, for example, the target blockchain, advertisement click data sent by the target terminal in real time, where the advertisement click data includes a second identification code; the server 105 may determine, for example, a first object matching the second identification code in the target blockchain according to the first identification code, and acquire real-name registration information of the first object matching the second identification code; the server 105 may store, for example, real-name registration information of the first object matching the second identification code and the advertisement click data using the target blockchain, so that the second object on the target blockchain views and processes the advertisement click data in real time.

It should be understood that the number of terminal devices, networks and servers in fig. 1 is only illustrative, and the server 105 may be a physical server or may be composed of a plurality of servers, and there may be any number of terminal devices, networks and servers according to actual needs.

Referring now to FIG. 2, a block diagram of a computer system 200 suitable for implementing a terminal device of the embodiments of the present application is shown. The terminal device shown in fig. 2 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present application.

As shown in fig. 2, the computer system 200 includes a Central Processing Unit (CPU)201 that can perform various appropriate actions and processes in accordance with a program stored in a Read Only Memory (ROM)202 or a program loaded from a storage section 208 into a Random Access Memory (RAM) 203. In the RAM 203, various programs and data necessary for the operation of the system 200 are also stored. The CPU 201, ROM 202, and RAM 203 are connected to each other via a bus 204. An input/output (I/O) interface 205 is also connected to bus 204.

The following components are connected to the I/O interface 205: an input portion 206 including a keyboard, a mouse, and the like; an output section 207 including a display such as a Cathode Ray Tube (CRT), a Liquid Crystal Display (LCD), and the like, and a speaker; a storage section 208 including a hard disk and the like; and a communication section 209 including a network interface card such as a LAN card, a modem, or the like. The communication section 209 performs communication processing via a network such as the internet. A drive 210 is also connected to the I/O interface 205 as needed. A removable medium 211, such as a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory, or the like, is mounted on the drive 210 as necessary, so that a computer program read out therefrom is installed into the storage section 208 as necessary.

In particular, according to an embodiment of the present disclosure, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program embodied on a computer readable storage medium, the computer program containing program code for performing the method illustrated by the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network through the communication section 209 and/or installed from the removable medium 211. The above-described functions defined in the system of the present application are executed when the computer program is executed by the Central Processing Unit (CPU) 201.

It should be noted that the computer readable storage medium shown in the present application can be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present application, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In this application, however, a computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable storage medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable storage medium may be transmitted using any appropriate medium, including but not limited to: wireless, wire, fiber optic cable, RF, etc., or any suitable combination of the foregoing.

The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present application. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams or flowchart illustration, and combinations of blocks in the block diagrams or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.

The modules and/or units described in the embodiments of the present application may be implemented by software or hardware. The described modules and/or units may also be provided in a processor, and may be described as: a processor includes a transmitting unit, an obtaining unit, a determining unit, and a first processing unit. Wherein the names of such modules and/or units do not in some way constitute a limitation on the modules and/or units themselves.

As another aspect, the present application also provides a computer-readable storage medium, which may be contained in the apparatus described in the above embodiments; or may be separate and not incorporated into the device. The computer readable storage medium carries one or more programs which, when executed by a device, cause the device to perform functions including: the target block chain receives and stores real-name registration information of a first object sent by a target terminal, and distributes a first identification code for the first object; the target block chain receives advertisement click data sent by the target terminal in real time, wherein the advertisement click data comprises a second identification code; determining a first object matched with the second identification code in a target block chain according to the first identification code, and acquiring real-name registration information of the first object matched with the second identification code; and storing the real-name registration information of the first object matched with the second identification code and the advertisement click data by using the target block chain, so that the second object on the target block chain can view and process the advertisement click data in real time.

The technical scheme provided by the embodiment of the disclosure relates to a block chain storage technology, and for convenience of understanding, the embodiment introduces the block chain technology.

The blockchain is a novel application mode of computer technologies such as distributed data storage, point-to-point transmission, a consensus mechanism and an encryption algorithm. A block chain (Blockchain), which is essentially a decentralized database, is a series of data blocks associated by using a cryptographic method, and each data block contains information of a batch of network transactions, so as to verify the validity (anti-counterfeiting) of the information and generate a next block. The blockchain may include a blockchain underlying platform, a platform product services layer, and an application services layer.

The block chain underlying platform can comprise processing modules such as user management, basic service, intelligent contract and operation monitoring. The user management module is responsible for identity information management of all blockchain participants, and comprises public and private key generation maintenance (account management), key management, user real identity and blockchain address corresponding relation maintenance (authority management) and the like, and under the authorization condition, the user management module supervises and audits the transaction condition of certain real identities and provides rule configuration (wind control audit) of risk control; the basic service module is deployed on all block chain node equipment and used for verifying the validity of the service request, recording the service request to storage after consensus on the valid request is completed, for a new service request, the basic service firstly performs interface adaptation analysis and authentication processing (interface adaptation), then encrypts service information (consensus management) through a consensus algorithm, transmits the service information to a shared account (network communication) completely and consistently after encryption, and performs recording and storage; the intelligent contract module is responsible for registering and issuing contracts, triggering the contracts and executing the contracts, developers can define contract logics through a certain programming language, issue the contract logics to a block chain (contract registration), call keys or other event triggering and executing according to the logics of contract clauses, complete the contract logics and simultaneously provide the function of upgrading and canceling the contracts; the operation monitoring module is mainly responsible for deployment, configuration modification, contract setting, cloud adaptation in the product release process and visual output of real-time states in product operation, such as: alarm, monitoring network conditions, monitoring node equipment health status, and the like.

The platform product service layer provides basic capability and an implementation framework of typical application, and developers can complete block chain implementation of business logic based on the basic capability and the characteristics of the superposed business. The application service layer provides the application service based on the block chain scheme for the business participants to use.

Referring to the data sharing system shown in fig. 3, the data sharing system 300 refers to a system for performing data sharing between nodes, the data sharing system may include a plurality of nodes 301, and the plurality of nodes 301 may refer to respective clients in the data sharing system. Each node 301 may receive input information during normal operation and maintain shared data within the data sharing system based on the received input information. In order to ensure information intercommunication in the data sharing system, information connection can exist between each node in the data sharing system, and information transmission can be carried out between the nodes through the information connection. For example, when an arbitrary node in the data sharing system receives input information, other nodes in the data sharing system acquire the input information according to a consensus algorithm, and store the input information as data in shared data, so that the data stored on all the nodes in the data sharing system are consistent.

Each node in the data sharing system has a node identifier corresponding thereto, and each node in the data sharing system may store a node identifier of another node in the data sharing system, so that the generated block is broadcast to the other node in the data sharing system according to the node identifier of the other node in the following. Each node may maintain a node identifier list as shown in the following table, and store the node name and the node identifier in the node identifier list correspondingly. The node identifier may be an IP (Internet Protocol) address and any other information that can be used to identify the node, and table 1 only illustrates the IP address as an example.

Node name	Node identification
		Node 1	117.114.151.174
Node 2	117.116.189.145
		…	…
Node N	119.123.789.258

Each node in the data sharing system stores one identical blockchain. The block chain is composed of a plurality of blocks, referring to fig. 4, the block chain is composed of a plurality of blocks, the starting block includes a block header and a block main body, the block header stores an input information characteristic value, a version number, a timestamp and a difficulty value, and the block main body stores input information; the next block of the starting block takes the starting block as a parent block, the next block also comprises a block head and a block main body, the block head stores the input information characteristic value of the current block, the block head characteristic value of the parent block, the version number, the timestamp and the difficulty value, and the like, so that the block data stored in each block in the block chain is associated with the block data stored in the parent block, and the safety of the input information in the block is ensured.

When each block in the block chain is generated, referring to fig. 5, when the node where the block chain is located receives the input information, the input information is verified, after the verification is completed, the input information is stored in the memory pool, and the hash tree for recording the input information is updated; then, updating the update timestamp to the time when the input information is received, trying different random numbers, and performing feature value calculation for multiple times, so that the calculated feature value can satisfy formula (1):

SHA256(SHA256(version+prev_hash+merkle_root+ntime+nbits+x))<TA RGE(1)

wherein, SHA256 is a characteristic value algorithm used for calculating a characteristic value; version is version information of the relevant block protocol in the block chain; prev _ hash is a block head characteristic value of a parent block of the current block; merkle _ root is a characteristic value of the input information; ntime is the update time of the update timestamp; nbits is the current difficulty, is a fixed value within a period of time, and is determined again after exceeding a fixed time period; x is a random number; target is a feature threshold, which can be determined from nbits.

Therefore, when the random number meeting the formula is obtained through calculation, the information can be correspondingly stored, and the block head and the block main body are generated to obtain the current block. And then, the node where the block chain is located respectively sends the newly generated blocks to other nodes in the data sharing system where the newly generated blocks are located according to the node identifications of the other nodes in the data sharing system, the newly generated blocks are verified by the other nodes, and the newly generated blocks are added to the block chain stored in the newly generated blocks after the verification is completed.

The technical scheme provided by the disclosure also relates to Cloud technology (Cloud technology). The cloud technology is a general term of network technology, information technology, integration technology, management platform technology, application technology and the like applied based on a cloud computing business model, can form a resource pool, is used as required, and is flexible and convenient. Cloud computing technology will become an important support. Background services of the technical network system require a large amount of computing and storage resources, such as video websites, picture-like websites and more web portals. With the high development and application of the internet industry, each article may have its own identification mark and needs to be transmitted to a background system for logic processing, data in different levels are processed separately, and various industrial data need strong system background support and can only be realized through cloud computing.

The cloud technology may include technologies such as cloud computing, cloud storage, a database, big data, and the like, where cloud storage (cloudstorage) is a new concept extended and developed on a cloud computing concept, and a distributed cloud storage system (hereinafter, referred to as a storage system) refers to a storage system that aggregates a large number of storage devices (storage devices are also referred to as storage nodes) of various types in a network through functions such as cluster application, a grid technology, and a distributed storage file system, and provides a data storage function and a service access function to the outside together through application software or an application interface.

At present, a storage method of a storage system is as follows: logical volumes are created, and when created, each logical volume is allocated physical storage space, which may be the disk composition of a certain storage device or of several storage devices. The client stores data on a certain logical volume, that is, the data is stored on a file system, the file system divides the data into a plurality of parts, each part is an object, the object not only contains the data but also contains additional information such as data identification (ID, ID entry), the file system writes each object into a physical storage space of the logical volume, and the file system records storage location information of each object, so that when the client requests to access the data, the file system can allow the client to access the data according to the storage location information of each object.

The process of allocating physical storage space for the logical volume by the storage system specifically includes: physical storage space is divided in advance into stripes according to a group of capacity measures of objects stored in a logical volume (the measures often have a large margin with respect to the capacity of the actual objects to be stored) and Redundant Array of Independent Disks (RAID), and one logical volume can be understood as one stripe, thereby allocating physical storage space to the logical volume.

The block chain technology and the cloud technology can be combined to store data, so that the application of the data can be safely, stably and reliably operated through the cloud technology, each data block can be prevented from being tampered through the block chain technology, and the content in the data block can be prevented from being read by a user without a private key.

In an advertising system, one important datum is advertisement click data. The click behavior of the user when browsing the advertisement may bring about conversion behaviors such as subsequent purchase, so the click number and the click rate are important indexes for the advertisement putting operators to assess the advertisement putting.

Because clicking is an important step from after advertisement placement to before conversion occurs, and is also a precondition for conversion. In the existing advertisement charging system, the click-to-click charging is also a common mode for balancing the benefits of advertisement publishers and media.

In the related operation, there are several ways to cheat the advertisement click data in point, which are as follows: 1. advertisement clicks are completed by registering false users. 2. And modifying the advertisement click data by illegally invading the advertisement click data storage system.

To avoid cheating on advertisement click data, advertisement delivery systems (media side systems that deliver corresponding advertisement material as specified by advertisement publishers) require strict anti-cheating systems to filter out forged clicks. Common methods are regular anti-cheating, algorithmic anti-cheating and click thermodynamic diagram anti-cheating. The rule anti-cheating system uses a series of statistical rules, such as clicking the same IP (Internet Protocol ), the same cookie (temporary file) and the same equipment number for more than a certain number of times within a certain time, and then the rule anti-cheating system is considered to be cheating clicking; the algorithm anti-cheating system extracts some characteristics such as click time, click position, IP and the like by using historical click data, trains a model, thereby predicting the probability that the next click is a cheating click, and when the probability is more than a certain proportion, the probability is regarded as the cheating data; the click thermodynamic diagram anti-cheating is to judge whether to cheat by using a method similar to the thermodynamic diagram, and as shown in the following fig. 6, whether to click by a real person or to flow in cheating is distinguished by collecting the positions clicked by a user. As shown in fig. 6, if the click area on the upper left of the two-dimensional code is too concentrated, the click may be suspected to be a cheating data.

As shown in fig. 7, after an advertisement publisher 701 publishes an advertisement through an advertisement publishing media 702, an advertisement user 704 uploads advertisement click data to a click anti-cheating system 703, and the advertisement click data is filtered by a method such as rule anti-cheating or algorithm anti-cheating, and then the filtered advertisement click data is uploaded to the advertisement publisher 701 or the advertisement publishing media 702.

Therefore, the cheating data filtering on the advertisement click data by the rule anti-cheating method or the algorithm anti-cheating method has the following defects:

in order to filter advertisement cheating data, a set of advertisement click anti-cheating system generally needs to be independently deployed, so that the whole advertisement click data acquisition system is complex, and rapid and convenient advertisement anti-cheating is not facilitated.

Whether the rule anti-cheating, the algorithm anti-cheating or the click thermodynamic diagram anti-cheating is carried out, a certain proportion of misjudgment and missed judgment exist, accurate data are difficult to provide, and a certain proportion of income loss and conversion rate statistics errors can be caused.

In order to timely and effectively process click data and complete click statistics within a period of time, a complex click log processing system needs to be designed and implemented, and a click anti-cheating system can be designed and implemented on the basis of the system.

The media side needs to build a complex anti-cheating system, which greatly increases the complexity of the system and causes processing delay.

The statistics of the advertisement click data can not be completed in real time, and advertisement publishers can obtain complete and accurate click data everywhere and can only obtain corresponding reports through media measurement.

To solve the above problems, embodiments of the present disclosure provide the following data processing methods.

Referring to fig. 8, a test data generation method provided by an embodiment of the present disclosure may include the following steps.

And step S1, the target block chain receives and stores the real-name registration information of the first object sent by the target terminal, and allocates the first identification code to the first object.

In some embodiments, the advertisement publisher may publish the advertisement on the media side, and the media side may publish the advertisement through different platforms according to the targeting requirements of the advertisement publisher and the like. The advertisement putting provider may refer to an advertiser with an advertisement putting demand, and the media side may refer to some advertisement publishing platforms, such as XX news terminal, X treasure shopping platform, and so on.

In some embodiments, the target terminal may refer to a smart device such as a mobile phone, a computer, a tablet, etc. which may perform target application registration, and the first object may refer to a user who performs target application registration on the target terminal, which refers to media-side application software which may perform advertisement distribution.

In some embodiments, when the first object is registered in the target application software, real-name authentication needs to be performed, and after the target application software determines that the real-name authentication of the first object passes, the target terminal sends real-name authentication information of the first object to the target block chain.

In some embodiments, the real name registration information of the first object includes, but is not limited to: name, gender, identification card, mailbox, telephone, etc., to which the present disclosure is not limited.

In some embodiments, when the target block link receives real-name registration information of the first object sent by the target terminal, the real-name registration information is stored, and a first identification code which can be uniquely identified is assigned to the first object, so as to avoid illegal modification of the real-name information.

Step S2, the target block chain receives advertisement click data sent by the target terminal in real time, where the advertisement click data includes a second identification code.

In some embodiments, after the first object completes the real-name registration, an advertisement clicking operation may be completed in the target application of the target terminal, where the advertisement clicking operation may refer to a specific advertisement or multiple advertisements, which is not limited by the present disclosure.

In some embodiments, after the first object performs an advertisement click operation, the target terminal uploads advertisement click data of the first object and the second identification code to the target terminal. Wherein the advertisement click data may include: an advertisement type identification code (which can be used to distinguish different advertisements), an advertisement click operation time, an advertisement slot, advertisement order information, advertisement material information, etc., and a second identification code is assigned by the target blockchain to distinguish different first objects.

Step S3, determining, in the target block chain, a first object matching the second identification code according to the first identification code, and acquiring real-name registration information of the first object matching the second identification code.

In some embodiments, after the target block link receives the advertisement click data, a second identification code is extracted from the advertisement click data, and the second identification code is matched with a first identification code of a first object stored in the target block link, so as to determine a first object corresponding to the advertisement click data and real-name registration information of the first object.

In short, in order to avoid the modification of the correspondence between the advertisement clicking operation and the first object, the information of the first object is transmitted by using the issued unique identification code of the target block chain instead.

Assuming that information (e.g., important information such as name, sex, age, etc.) of the first object is uploaded during the advertisement click data uploading process, an illegal intruder may modify the information of the first object during the information uploading process to cheat the advertisement click data.

In this embodiment, different first objects are distinguished by the first identification code issued by the target block chain, so that cheating of advertisement click data caused by illegal intrusion in the information transmission process can be avoided.

It can be understood that, in order to avoid the falsification of the advertisement information, the target block chain may also be used to store the advertisement information (e.g. advertisement material information), and different identification codes are allocated to different advertisement information, so that the identification codes are used to replace the advertisement information in the information transmission process, so as to avoid the modification cheating of the advertisement information.

Step S4, storing the real-name registration information of the first object matched with the second identification code and the advertisement click data by using the target block chain, so that the second object on the target block chain can view and process the advertisement click data in real time.

In some embodiments, the target block chain may receive advertisement click data sent by the target terminal in real time, so that the second object may view and process the advertisement click data in real time.

According to the technical scheme, on one hand, the first object is ensured to be a real and effective user through real-name authentication of the target terminal; on the other hand, the real-name registration information of the first object is stored by using the block chain, so that the illegal modification of the real-name registration information of the first object is avoided; in addition, the advertisement click data is stored in real time through the block chain, so that the data is not changed, the safety performance is improved, and the real-time conversion of the advertisement click data is also ensured, namely, an advertiser or a media side can check and process the advertisement click data in real time, so that the advertisement delivery information (such as advertisement content, advertisement positions, advertisement delivery objects, advertisement delivery time and advertisement delivery crowds) can be adjusted in real time, and the time delay caused by the construction processing of a cheating prevention system and a click log processing system is avoided.

In addition, it should be noted that the data processing method according to the embodiment of the present invention may be implemented by a distributed system formed by connecting a client, a plurality of nodes (any form of computing devices in an access network, such as servers and user terminals) through a network communication form.

Taking a distributed system as an example of a blockchain system, referring to fig. 9, fig. 9 is an optional structural schematic diagram of a blockchain system to which the distributed system 900 provided in the embodiment of the present invention is applied, where the blockchain system is formed by a plurality of nodes (computing devices in any form in an access network, such as servers and user terminals) and clients, and a Peer-to-Peer (P2P, Peer to Peer) network is formed between the nodes, and the P2P Protocol is an application layer Protocol operating on a Transmission Control Protocol (TCP). In a distributed system, any machine, such as a server or a terminal, can join to become a node, and the node comprises a hardware layer, a middle layer, an operating system layer and an application layer.

In this embodiment, a target terminal where a first object (e.g., a registered user of a target application) is located, a target terminal of the second object (e.g., an advertisement publisher, an advertisement distribution media side), and other terminals that desire to view and process the advertisement click data may be used as nodes in this embodiment.

Referring to the functions of each node in the blockchain system shown in fig. 9, the functions involved include:

1) routing, a basic function that a node has, is used to support communication between nodes.

Besides the routing function, the node may also have the following functions:

2) the application is used for being deployed in a block chain, realizing specific services according to actual service requirements, recording data related to the realization functions to form recording data, carrying a digital signature in the recording data to represent a source of task data, and sending the recording data to other nodes in the block chain system, so that the other nodes add the recording data to a temporary block when the source and integrity of the recording data are verified successfully.

For example, the services implemented by the application include:

2.1) wallet, for providing the function of transaction of electronic money, including initiating transaction (i.e. sending the transaction record of current transaction to other nodes in the blockchain system, after the other nodes are successfully verified, storing the record data of transaction in the temporary blocks of the blockchain as the response of confirming the transaction is valid; of course, the wallet also supports the querying of the remaining electronic money in the electronic money address;

and 2.2) sharing the account book, wherein the shared account book is used for providing functions of operations such as storage, query and modification of account data, record data of the operations on the account data are sent to other nodes in the block chain system, and after the other nodes verify the validity, the record data are stored in a temporary block as a response for acknowledging that the account data are valid, and confirmation can be sent to the node initiating the operations.

2.3) Intelligent contracts, computerized agreements, which can enforce the terms of a contract, implemented by codes deployed on a shared ledger for execution when certain conditions are met, for completing automated transactions according to actual business requirement codes, such as querying the logistics status of goods purchased by a buyer, transferring the buyer's electronic money to the merchant's address after the buyer signs for the goods; of course, smart contracts are not limited to executing contracts for trading, but may also execute contracts that process received information.

3) And the Block chain comprises a series of blocks (blocks) which are mutually connected according to the generated chronological order, new blocks cannot be removed once being added into the Block chain, and recorded data submitted by nodes in the Block chain system are recorded in the blocks.

Fig. 10 is a flowchart of step S1 in fig. 8 in an exemplary embodiment.

In order to ensure that the first object is a real and effective user, the following technical solution is proposed in this embodiment. Referring to fig. 10, the above-mentioned step S1 may include the following steps.

Step S11, the target terminal acquires a first video of the handheld identity card of the first object, and judges whether the first object in the first video is a valid user according to an action living body detection rule.

In some embodiments, when the target terminal receives the registration instruction of the first object, the first object is instructed to record the first video by holding the identification card, and the target first object can perform an action in the first video according to the instruction sent by the target terminal, such as closing eyes, shaking head, nodding head, and the like.

In some embodiments, the target terminal may determine that the user is a valid user based on an action liveness check rule (e.g., determine whether the first object is closing the eye as instructed, shaking the light as instructed).

Step S12, if the first object is an effective user, acquiring a face image and an identification card image of the first object in the first video.

In some embodiments, the target terminal may obtain, from the first video, the face information of the first object and the identification card image information, including but not limited to an identification card number, an identification card avatar, and the like, through a video analysis method.

Step S13, determining whether the first object is a valid user according to the face image and the identification card image.

In some embodiments, the target terminal may determine whether the face image and the identification card avatar are images of the same target through an image processing technique.

In some embodiments, the target terminal may be networked with a public security system, and if the face image and the id card avatar are the same user, the identity card number in the id card image and the id card avatar information are matched with the identity information of the public security system to determine whether the registered user is a blacklisted legitimate user, and the like).

Step S14, if the registered user is a valid user, sending the real-name registration information of the first object to the target blockchain storage to complete registration.

According to the technical scheme provided by the embodiment, whether the first object is a valid user is judged through the first video recorded by the first object, and whether the first object is a valid user is also determined through the identity card information in the first video. The technical scheme provided by the embodiment ensures the authenticity of the user registration information, avoids illegal registration and solves the problem of advertisement click cheating from the registration source.

FIG. 11 is a flowchart of step S4 of FIG. 8 in an exemplary embodiment.

In some embodiments, the advertisement click data itself is a convertible data, and the advertisement publisher and the advertisement distribution media may make ad placement (or distribution adjustments) based on the advertisement click data. For example, an advertisement publisher may adjust advertisement delivery content, advertisement delivery targeting requirements (i.e., facing to people, delivery locations, delivery platforms, etc.), etc., according to feedback of advertisement click data; the advertisement publishing media can adjust the advertisement publishing condition (such as the adjustment of the advertisement publishing position, the adjustment of the advertisement publishing form and the like) according to the feedback content of the advertisement click data; and the advertisement publisher rewards the advertisement publishing media according to the advertisement click data.

In the related art, before an advertisement publisher or an advertisement publishing medium obtains advertisement click data, a log processing system is required to perform preliminary processing on the advertisement click data, and an advertisement click anti-cheating system is required to perform anti-cheating processing on the advertisement click data. However, in the above method, a large time delay is generated from the generation of the advertisement click data to the acquisition of the advertisement click data by the advertisement publisher or the advertisement publishing media, so that the advertisement publisher cannot adjust the publishing or publishing strategy in time for the advertisement publishing media, and unnecessary economic loss is generated.

The technical scheme provided by the embodiment can avoid the time delay of the advertisement publisher or the advertisement publishing media when the advertisement click data arrives, and provide the advertisement data conversion efficiency.

Referring to fig. 11, the above-mentioned step S4 may include the following steps.

In step S41, the target block chain receives a uplink request of the second object.

In some embodiments, the target blockchain may store the advertisement click data in real time, and the second object may send a uplink request to the target blockchain for timely viewing or processing of the advertisement click data.

In step S42, if the uplink request is verified, the target block chain creates a new node to complete the uplink operation of the second object.

In some embodiments, the target blockchain may determine whether the uplink request sent by the second object meets the uplink requirement, and if the uplink request meets the uplink indication, the target blockchain may create a new node in the blockchain according to the uplink information of the second object (e.g., uplink time of the first object, identity information of the second object, etc.) to complete the uplink operation of the second object.

Fig. 12 is a flowchart of step S4 in fig. 8 in an exemplary embodiment.

In some embodiments, the advertisement click data includes an advertisement click time. Referring to fig. 12, the above step S43 may further include the following steps.

And step S43, determining a block head hash value according to the advertisement click time and the second identification code.

In some embodiments, the target chunk may be hashed by calling a hash function to obtain a chunk header hash value.

The hash function is a function for compressing an input message with any length into a message digest with a certain fixed length; the message to be hashed is input into the hash function, so that a message abstract with a fixed length can be obtained. Common Hash algorithms include MD4(Message Digest 4, Message Digest 5), MD5 (Secure Hash Standard), SHA (Secure Hash Standard), and the like.

Step S44, creating a block in the blockchain according to the hash value of the block header to store the advertisement click data and the real name registration information of the first object matching the second identification code.

In the embodiment, the hash value of each node is determined by the advertisement click time and the second identification code, so that the uniqueness of each hash result is ensured.

In some embodiments, the second object may be an advertisement placement object and the advertisement click data may include an advertisement primary forwarding path and a secondary forwarding path.

Advertisement click data is often an important indicator for some advertising publishers to reward advertising publishers and advertising publishers. The current advertisement putting mode can be directly put by an advertiser, also can be put by a first-level forwarder of the advertiser, further, other forwarders can also transmit the advertisement put by the first-level forwarder as a second-level putting of the advertisement, and the like. A user may click on an ad for a certain class of forwarders to access the ad. Both the class of advertisement forwarder and the upper class of advertisement forwarder of the class of advertisement forwarder may receive a certain advertisement placement fee paid by the advertisement operator. However, in the prior art, a proper supervision record mechanism does not exist in the process of multi-stage advertisement delivery, opaqueness exists in the grading payment of the advertisement fee, and an advertiser may refuse to pay the advertisement fee to the underlying delayed multi-stage advertisement deliverer without acknowledging the advertisement delivery chain data of the advertiser. In conclusion, the prior art has no reasonable and fair supervision platform for the advertisement putting process, and has the condition of undisclosed and opaque multi-stage payment for the advertisement fee.

For example, assuming that the forwarding address of the advertisement has three levels, the credit transfer rates of the first level forwarding address, the second level forwarding address, and the third level forwarding address may be set to 20%, and 60%, respectively. That is, if the point corresponding to the advertisement fee paid by the advertiser is 10, the first-stage forwarding address gets a 2-point, the second-stage forwarding address gets a 2-point, and the third-stage forwarding address gets a 6-point. The points correspond to the advertisement forwarding costs received by forwarding addresses at each level.

Optionally, the advertisement payment method for the application blockchain further includes the following steps: and the exchange node of the block chain node receives the point exchange request sent by each level of forwarding addresses of the advertisement, and exchanges the corresponding points into the legal money to transfer the legal money to the corresponding account.

According to the embodiment, the reward for each stage of forwarding users can be accurately finished in real time through the advertisement forwarding path of the advertisement click data stored in the target block chain.

In some embodiments, the target block chain may store click data of a plurality of advertisements, and to better distinguish click data of different advertisements, an advertisement type identifier may be allocated to each advertisement type, and the advertisement click data corresponding to the advertisement may also include the advertisement type identifier.

In some embodiments, the second object determines advertisement click data matching a target advertisement type identifier in the target block chain according to the advertisement type identifier to obtain advertisement click data of a target type.

For example, click data of three advertisements, such as first advertisement click data, second advertisement click data, and third advertisement click data, are stored in the target block chain, and each advertisement corresponds to an advertisement type identifier. The second object can accurately find the advertisement click data corresponding to the specified advertisement type identification in the target block chain according to the specified advertisement type identification, and the efficiency of searching the advertisement click data is greatly improved.

In still other embodiments, the second object may be an ad object (e.g., ad media), and the ad click data includes first ad slot information and second ad slot information. Then, the real-time viewing and processing of the advertisement click data by the second object on the target block chain may include: and the advertisement publishing object determines the optimal advertisement position in the first advertisement position and the second advertisement position according to the advertisement click data so as to adjust the advertisement publishing strategy.

For example, the advertisement publishing object checks the advertisement effectiveness (e.g. advertisement click rate) corresponding to the first advertisement slot and the advertisement efficiency corresponding to the second advertisement slot in real time, so as to adjust the advertisement putting resource in real time according to the advertisement click data.

For example, if the number of advertisement clicks of the first advertisement spot is 2 times that of the second advertisement spot, the advertisement distribution time of the first advertisement spot may be increased appropriately, and so on.

FIG. 13 is a block diagram illustrating a data processing apparatus according to an example embodiment. Referring to fig. 13, a data processing apparatus 1300 provided in an embodiment of the present disclosure may include: a real name registration module 1301, an advertisement click data acquisition module 1302, a first object determination module 1303, and a blockchain storage module 1304.

The real-name registration module 1301 may be configured to receive and store real-name registration information of a first object sent by a target terminal in a target block chain, and assign a first identification code to the first object; the advertisement click data obtaining module 1302 may be configured to receive, by the target block chain, advertisement click data sent by the target terminal in real time, where the advertisement click data includes a second identification code; the first object determining module 1303 may be configured to determine, according to the first identification code, a first object matching the second identification code in a target block chain, and acquire real-name registration information of the first object matching the second identification code; the blockchain storage module 1304 may be configured to store real-name registration information of the first object matching the second identification code and the advertisement click data using the target blockchain, so that the second object on the target blockchain views and processes the advertisement click data in real time.

In some embodiments, the advertisement click data includes an advertisement click time.

In some embodiments, the real name registration module 1301 may include: a hash value determination unit and a block creation unit.

Wherein the hash value determination unit may be configured to determine a block header hash value according to the advertisement click time and the second identification code; the tile creating unit may be configured to create a tile in the blockchain according to the tile head hash value to store the advertisement click data and real name registration information of the first object matching the second identification code.

In some embodiments, the second object is an advertisement placement object, the advertisement click data includes an advertisement primary forwarding path and a secondary forwarding path, and the blockchain storage module 1304 may be configured to award accounts corresponding to the primary forwarding path and the secondary forwarding path to the advertisement placement object according to an award rule.

In some embodiments, the second object is an advertisement publishing object, the advertisement click data includes first advertisement slot information and second advertisement slot information, and the blockchain storage module 1304 may be further configured to determine an optimal advertisement slot among the first advertisement slot and the second advertisement slot according to the advertisement click data so as to adjust an advertisement publishing policy.

In some embodiments, the real name registration module 1301 may include: the system comprises an effective user determining unit, a face image acquiring unit, a legal user determining unit and a registration finishing unit.

The valid user determination unit may be configured to acquire a first video of the first object handheld identity card by the target terminal, and determine whether the first object in the first video is a valid user according to an action living body detection rule; the face image acquiring unit may be configured to acquire a face image and an identity card image of the first object in the first video if the first object is a valid user; the legal user determination unit may be configured to determine whether the first object is a legal user according to the face image and the identification card image; the registration completion unit may be configured to send the real-name registration information of the first object to the target blockchain storage to complete registration if the registered user is a valid user.

In some embodiments, the blockchain storage module 1304 may further include: an uplink request unit and an uplink completion unit.

Wherein the uplink requesting unit may be configured to receive, by the target blockchain, an uplink request of the second object; the uplink completion unit may be configured to create a new node for the target blockchain to complete the uplink operation of the second object if the uplink request is verified.

Since each functional module of the data processing apparatus 1300 provided in the exemplary implementation of the present disclosure corresponds to the step of the exemplary embodiment of the data processing method, it is not described herein again.

Through the above description of the embodiments, those skilled in the art will readily understand that the exemplary embodiments described herein may be implemented by software, or by software in combination with necessary hardware. Therefore, the technical solution of the embodiment of the present disclosure may be embodied in the form of a software product, which may be stored in a non-volatile storage medium (which may be a CD-ROM, a usb disk, a removable hard disk, etc.), and includes several instructions for enabling a computing device (which may be a personal computer, a server, a mobile terminal, or a smart device, etc.) to execute the method according to the embodiment of the present disclosure, such as one or more of the steps shown in fig. 8.

Furthermore, the above-described figures are merely schematic illustrations of processes included in methods according to exemplary embodiments of the present disclosure, and are not intended to be limiting. It will be readily understood that the processes shown in the above figures are not intended to indicate or limit the chronological order of the processes. In addition, it is also readily understood that these processes may be performed synchronously or asynchronously, e.g., in multiple modules.

Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This disclosure is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.

It is to be understood that the disclosure is not limited to the details of construction, the arrangements of the drawings, or the manner of implementation that have been set forth herein, but on the contrary, is intended to cover various modifications and equivalent arrangements included within the spirit and scope of the appended claims.

Claims

1. A data processing method, comprising:

the target block chain receives and stores real-name registration information of a first object sent by a target terminal, and distributes a first identification code for the first object;

the target block chain receives advertisement click data sent by the target terminal in real time, wherein the advertisement click data comprises a second identification code;

determining a first object matched with the second identification code in a target block chain according to the first identification code, and acquiring real-name registration information of the first object matched with the second identification code;

and storing the real-name registration information of the first object matched with the second identification code and the advertisement click data by using the target block chain, so that the second object on the target block chain can view and process the advertisement click data in real time.

2. The method of claim 1, wherein the advertisement click data comprises an advertisement click time; wherein storing real-name registration information of the first object matched with the second identification code and the advertisement click data using the target block chain comprises:

determining a block head hash value according to the advertisement click time and the second identification code;

and creating a block in the block chain according to the block head hash value so as to store the advertisement click data and the real-name registration information of the first object matched with the second identification code.

3. The method of claim 1, wherein the second object is an advertisement placement object, and wherein the advertisement click data comprises an advertisement primary forwarding path and a secondary forwarding path; the second object on the target block chain views and processes the advertisement click data in real time, and the method comprises the following steps:

and the advertisement putting object rewards accounts corresponding to the primary forwarding path and the secondary forwarding path according to a reward rule.

4. The method of claim 1, wherein the second object is an advertisement publishing object, and wherein the advertisement click data comprises first advertisement slot information and second advertisement slot information; the second object on the target block chain views and processes the advertisement click data in real time, and the method comprises the following steps:

and the advertisement publishing object determines the optimal advertisement position in the first advertisement position and the second advertisement position according to the advertisement click data so as to adjust the advertisement publishing strategy.

5. The method of claim 1, wherein the target block chain receives and stores real-name registration information of the first object sent by the target terminal, and assigns a first identification code to the first object, and the method comprises:

the target terminal acquires a first video of the first object handheld identity card, and judges whether a first object in the first video is an effective user or not according to an action living body detection rule;

if the first object is an effective user, acquiring a face image and an identity card image of the first object in the first video;

judging whether the first object is a legal user or not according to the face image and the identity card image;

and if the registered user is a legal user, sending the real-name registration information of the first object to the target block chain for storage so as to finish registration.

6. The method of claim 1, wherein the real-time viewing and processing of the advertisement click data by the second object on the target block chain comprises:

the target block chain receives an uplink request of the second object;

and if the uplink request passes the verification, the target block chain creates a new node so as to complete the uplink operation of the second object.

7. The method of claim 1, wherein each advertisement click data includes an advertisement type identification; the second object on the target block chain views and processes the advertisement click data in real time, and the method comprises the following steps:

8. A data processing apparatus, comprising:

the real-name registration module is configured to receive and store real-name registration information of a first object sent by a target terminal by a target block chain, and allocate a first identification code to the first object;

the advertisement click data acquisition module is configured to receive advertisement click data sent by the target terminal in real time by the target block chain, wherein the advertisement click data comprises a second identification code;

the first object determining module is configured to determine a first object matched with the second identification code in a target block chain according to the first identification code, and acquire real-name registration information of the first object matched with the second identification code;

and the block chain storage module is configured to store the real-name registration information of the first object matched with the second identification code and the advertisement click data by using the target block chain, so that the second object on the target block chain can view and process the advertisement click data in real time.

9. An electronic device, comprising:

one or more processors;

a storage device for storing one or more programs,

when executed by the one or more processors, cause the one or more processors to implement the method of any one of claims 1-7.

10. A computer-readable storage medium, on which a computer program is stored, which program, when being executed by a processor, carries out the method according to any one of claims 1-7.