CN109308638A - Ad trafficking system, server and readable storage medium storing program for executing based on block chain - Google Patents
Ad trafficking system, server and readable storage medium storing program for executing based on block chain Download PDFInfo
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Abstract
The invention discloses a kind of ad trafficking system based on block chain, server and readable storage medium storing program for executing, the want advertisement Platform Server and the advertisement transaction platform server, for obtaining the advertisement operation data acquired when respective advertisement is shown every time, the advertisement operation data include ad exposure data, ad click data and subsequent behavioral data；The want advertisement Platform Server, for by the advertisement operation data cochain acquired every time to block chain；The advertisement transaction platform server, for by the advertisement operation data cochain acquired every time to the block chain.Ad trafficking system based on block chain, server and readable storage medium storing program for executing provided by the invention can effectively improve the efficiency of data investigation and reduce data investigation cost.
Description
Technical field
The present invention relates to field of computer technology, more particularly to a kind of ad trafficking system based on block chain, service
Device and readable storage medium storing program for executing.
Background technique
Existing advertisement transaction platform is used to the flow of media side being sold to want advertisement platform, and advertiser side can pass through
Oneself desired ad traffic and price paid is arranged in want advertisement platform, and want advertisement platform selects and purchase phase to advertisement transaction platform
The ad traffic answered.
In the prior art, advertisement transaction platform and want advertisement platform need to carry out logarithm, at this point, advertisement transaction platform and
Want advertisement platform needs to obtain the ad exposure data of respective advertisement, ad click data and subsequent behavioral data, then deposits
Storage is in corresponding server, and then one, interval, fixed time period (such as a week) carries out comparing.
Under this implementation, if the data of both sides' comparison have exception, investigation problem can be highly difficult, because of advertisement transaction platform
With want advertisement platform to the statistical and storage mode of ad exposure data, ad click data and subsequent behavioral data
There are great differences, may be it is understood that mutual technology stack, so that the higher cost of data investigation in troubleshooting procedure.
Summary of the invention
In view of the above problems, it proposes on the present invention overcomes the above problem or at least be partially solved in order to provide one kind
State a kind of ad trafficking system based on block chain, server and the readable storage medium storing program for executing of problem.
According to the present invention in a first aspect, providing a kind of ad trafficking system based on block chain, including want advertisement
Platform Server and advertisement transaction platform server, comprising:
The want advertisement Platform Server and the advertisement transaction platform server, it is each in respective advertisement for obtaining
The advertisement operation data acquired when displaying, the advertisement operation data include ad exposure data, ad click data and subsequent
Behavioral data；
The want advertisement Platform Server, for by the advertisement operation data cochain acquired every time to block chain
On；
The advertisement transaction platform server, for by the advertisement operation data cochain acquired every time to the block
On chain.
Optionally, the want advertisement Platform Server, for arriving the advertisement operation data cochain acquired every time
On block chain, specifically include:
The want advertisement Platform Server is used for according to preset period of time, to the advertisement operation acquired every time
Data are split, and segmentation obtains the first advertisement operation data set, by the first advertisement operation data set cochain to the area
On block chain.
Optionally, the want advertisement Platform Server is used for the first advertisement operation data set cochain to the area
On block chain, specifically include:
The want advertisement Platform Server is for signing to the first advertisement operation data set, after signature
On the first advertisement operation data set cochain to the block chain.
Optionally, the advertisement transaction platform server, for arriving the advertisement operation data cochain acquired every time
On the block chain.
The advertisement transaction platform server, for the advertisement according to the preset period of time, to acquiring every time
Operation data is split, and segmentation obtains the second advertisement operation data set, by the second advertisement operation data set cochain to institute
It states on block chain.
Optionally, the advertisement transaction platform server is used for the second advertisement operation data set cochain to the area
On block chain, specifically include:
The advertisement transaction platform server, for signing to the second advertisement operation data set, after signature
The second advertisement operation data set cochain to the block chain on.
Optionally, further includes:
The want advertisement Platform Server, the advertisement behaviour for being also used to be acquired according to acquisition when respective advertisement is shown every time
Make data, obtains the first comparison data of all advertisement operation data composition of acquisition in the set time period；
The advertisement transaction platform server, the advertisement behaviour for being also used to be acquired according to acquisition when respective advertisement is shown every time
Make data, obtains the second comparison data of all advertisement operation data composition of the acquisition in the set period of time；
The want advertisement Platform Server or the advertisement transaction platform server, for comparing logarithm using described first
Comparing is carried out according to second comparison data；If failure is compared, using the data being stored on the block chain to institute
It states the first comparison data and second comparison data carries out data investigation.
Second aspect according to the present invention provides a kind of advertisement method of commerce based on block chain, and being applied to advertisement needs
Seek Platform Server, comprising:
The advertisement operation data acquired when respective advertisement is shown every time are obtained, the advertisement operation data include that advertisement exposes
Light data, ad click data and subsequent behavioral data；
It will be on the advertisement operation data cochain to block chain that acquired every time.
Optionally, it on the advertisement operation data cochain to block chain that will be acquired every time, specifically includes:
According to preset period of time, the advertisement operation data acquired every time are split, it is wide that segmentation obtains first
Operation data collection is accused, it will be on the first advertisement operation data set cochain to the block chain.
Optionally, described by the first advertisement operation data set cochain to the block chain, it specifically includes:
It signs to the first advertisement operation data set, by the first advertisement operation data set cochain after signature
Onto the block chain.
The third aspect according to the present invention provides a kind of advertisement method of commerce based on block chain, is applied to advertisement and hands over
Easy Platform Server, comprising:
The advertisement operation data acquired when respective advertisement is shown every time are obtained, the advertisement operation data include that advertisement exposes
Light data, ad click data and subsequent behavioral data；
It will be on the advertisement operation data cochain to block chain that acquired every time.
Optionally, it on the advertisement operation data cochain to block chain that will be acquired every time, specifically includes:
According to preset period of time, the advertisement operation data acquired every time are split, it is wide that segmentation obtains second
Operation data collection is accused, it will be on the second advertisement operation data set cochain to the block chain.
Optionally, described by the second advertisement operation data set cochain to the block chain, it specifically includes:
It signs to the second advertisement operation data set, by the second advertisement operation data set cochain after signature
Onto the block chain.
Fourth aspect according to the present invention provides a kind of want advertisement Platform Server, comprising:
First data capture unit, it is described for obtaining the advertisement operation data acquired when respective advertisement is shown every time
Advertisement operation data include ad exposure data, ad click data and subsequent behavioral data；
Chain element in first data, for by the advertisement operation data cochain acquired every time to block chain.
Optionally, chain element in first data, for the advertisement according to preset period of time, to acquiring every time
Operation data is split, and segmentation obtains the first advertisement operation data set, by the first advertisement operation data set cochain to institute
It states on block chain.
Optionally, chain element in first data will be signed for signing to the first advertisement operation data set
On the first advertisement operation data set cochain to the block chain after name.
The 5th aspect according to the present invention, provides a kind of advertisement transaction platform server, comprising:
Second data capture unit, it is described for obtaining the advertisement operation data acquired when respective advertisement is shown every time
Advertisement operation data include ad exposure data, ad click data and subsequent behavioral data；
Chain element in second data, for by the advertisement operation data cochain acquired every time to block chain.
Optionally, chain element in second data, for the advertisement according to preset period of time, to acquiring every time
Operation data is split, and segmentation obtains the second advertisement operation data set, by the second advertisement operation data set cochain to institute
It states on block chain.
Optionally, chain element in second data will be signed for signing to the second advertisement operation data set
On the second advertisement operation data set cochain to the block chain after name.
6th aspect according to the present invention provides a kind of server, including memory, processor and storage are on a memory
And the computer program that can be run on a processor, the processor are realized above-mentioned based on the wide of block chain when executing described program
The step of accusing method of commerce.
7th aspect according to the present invention, provides a kind of computer readable storage medium, is stored thereon with computer program,
The program realizes the step of above-mentioned advertisement method of commerce based on block chain when being executed by processor.
Want advertisement Platform Server and advertisement transaction platform server will acquire every time according to embodiments of the present invention
The advertisement operation data cochain to block chain on so that advertisement need Platform Server and advertisement trading server
When a fixed time period carries out comparing, if comparing result occurs under error situation, it can be used and be stored in
Data on block chain check the data of data comparison, compared with prior art, data check the step of reduce, from
And data investigation efficiency can be effectively improved and reduce cost.
The above description is only an overview of the technical scheme of the present invention, in order to better understand the technical means of the present invention,
And it can be implemented in accordance with the contents of the specification, and in order to allow above and other objects of the present invention, feature and advantage can
It is clearer and more comprehensible, the followings are specific embodiments of the present invention.
Detailed description of the invention
By reading the detailed description of hereafter optional embodiment, various other advantages and benefits are common for this field
Technical staff will become clear.Attached drawing is only used for showing the purpose of optional embodiment, and is not considered as to the present invention
Limitation.And throughout the drawings, the same reference numbers will be used to refer to the same parts.In the accompanying drawings:
Fig. 1 is the structural schematic diagram of the ad trafficking system based on block chain in the embodiment of the present invention；
Fig. 2 is the method flow diagram of the advertisement transaction system, method in the embodiment of the present invention based on block chain；
Fig. 3 is the structural schematic diagram of want advertisement Platform Server in the embodiment of the present invention；
Fig. 4 is the structural schematic diagram of advertisement transaction platform server in the embodiment of the present invention；
Fig. 5 is the structural schematic diagram of server in this specification embodiment.
Specific embodiment
Exemplary embodiments of the present disclosure are described in more detail below with reference to accompanying drawings.Although showing the disclosure in attached drawing
Exemplary embodiment, it being understood, however, that may be realized in various forms the disclosure without should be by embodiments set forth here
It is limited.On the contrary, these embodiments are provided to facilitate a more thoroughly understanding of the present invention, and can be by the scope of the present disclosure
It is fully disclosed to those skilled in the art.
Referring to Fig. 1, a kind of ad trafficking system based on block chain, including advertisement is supplied to need according to a first aspect of the present invention
Ask Platform Server 100 and advertisement transaction platform server 200, wherein
Want advertisement Platform Server 100 and advertisement transaction platform server 200 are opened up for obtaining in respective advertisement every time
The advertisement operation data acquired when showing, the advertisement operation data include ad exposure data, ad click data and subsequent rows
For data；
Want advertisement Platform Server 100, for by the advertisement operation data cochain acquired every time to block chain；
Advertisement transaction platform server 200, for by the advertisement operation data cochain acquired every time to the block
On chain.
In this specification embodiment, advertisement transaction platform server 200 is for distributing to extensively the ad traffic at media end
Announcement demand Platform Server 100, generally, want advertisement Platform Server 100 obtains advertisement transaction platform with bidding fashion
The ad traffic that server 200 provides.
In this specification embodiment, the respective advertisement is shown at the media end, is opened up every time at the media end
Corresponding advertisement operation data, the advertisement acquired when then showing the respective advertisement every time can be acquired by showing when the respective advertisement
Operation data is sent to want advertisement Platform Server 100 and advertisement transaction platform server 200, in this way, making want advertisement
Platform Server 100 and advertisement transaction platform server 200 can obtain the advertisement behaviour acquired when respective advertisement is shown every time
Make data.
In this specification embodiment, the respective advertisement can be 1 or 1 or more advertisement, this explanation is not made specifically
Limitation.
In this specification embodiment, the media end is usually multiple, and the corresponding media server in each media end is not
Together, such as Sina's homepage is corresponding is Sina's server, the server of the corresponding Netease of Netease's homepage itself.For example, in Sina
Homepage can show the respective advertisement when opening on some user terminal, at this point, the advertisement behaviour of the respective advertisement can be acquired
Make data, the advertisement operation data are then sent to want advertisement Platform Server 100 and advertisement transaction platform server
200。
In this specification embodiment, the subsequent behavior data packet includes downloading behavior corresponding to the corresponding respective advertisement
One of data, installation behavioral data, activation behavioral datas such as behavioral data and conversion behavior data are a variety of.For example, if
The respective advertisement is the respective advertisement of some game APP, and the subsequent behavioral data may include the row for downloading game APP
For data, the behavioral data of game APP is installed, and has activated the behavioral data etc. of game APP；Correspondingly, if it is described
Respective advertisement is the respective advertisement of some electric business APP, and the subsequent behavioral data may include the behavior number for downloading electric business APP
According to, the behavioral data installed the behavioral data of electric business APP, have activated electric business APP, and purchased using electric business APP
Object behavioral data (conversion behavior data).
In this specification embodiment, want advertisement Platform Server 100 is in the advertisement operation data that will be acquired every time
When on cochain to the block chain, want advertisement Platform Server 100 can receive the advertisement operation data acquired every time
It later, immediately will be on the advertisement operation data cochain of the secondary acquisition to the block chain.
In this specification embodiment, want advertisement Platform Server 100 is in the advertisement operation data that will be acquired every time
When on cochain to the block chain, the advertisement operation data acquired every time can also be carried out according to preset period of time
Segmentation, segmentation obtain the first advertisement operation data set, will be on the first advertisement operation data set cochain to the block chain.
Specifically, the value of the preset period of time can fix, such as can be at interval of 1 minute, every
Every 2 minutes, at interval of 4 minutes etc.；Certainly, the value of the preset period of time is also possible to unfixed, such as can be with
One minor tick 1 minute, the second minor tick 2 minutes, third minor tick 4 minutes, then intercycle 1,2 and 4 minute；It can be with
One minor tick 2 minutes, the second minor tick 4 minutes, subsequent every minor tick 3 minutes etc., the application was not specifically limited.
Specifically, according to the preset period of time, the advertisement operation data acquired every time are split, are divided
N group advertisement operation data are obtained, then using the N group advertisement operation data as the first advertisement operation data set, wherein
N is not less than 1 integer, includes multiple advertisement operation data in every group of advertisement operation data.In this way, making by described
When on one advertisement operation data set cochain to the block chain, one group of advertisement operation data once can cochain to the block chain
On, and in one group of advertisement operation data include multiple advertisement operation data, it is possible thereby to make multiple advertisement operation data logical
Crossing a uplink operation can be completed on data cochain to the block chain, can be effectively reduced ul frequencies, improves cochain
Efficiency.
Specifically, according to the preset period of time, when being split to the advertisement operation data acquired every time,
It needs using the corresponding timestamp of the advertisement operation data acquired every time, with this come to the advertisement operation acquired every time
Data are split.For example, if the preset period of time is 1 minute, and the advertisement operation data acquired for the first time are corresponding
Timestamp be 15 minutes and 10 seconds 12 points of on June 5th, 2018, and last time acquisition the advertisement operation data it is corresponding when
Between stamp be 2018:6:5:13:15:50s, then obtain within point -2018:6:5:13:15 points of 2018:6:5:12:15 of period
Every 1 minute in acquisition all advertisement operation data as one group of advertisement operation data, to obtain 61 groups of advertisement operations
Data, and using 61 groups of advertisement operation data as the first advertisement operation data set.
Specifically, want advertisement Platform Server 100 is used for the first advertisement operation data set cochain to the area
It when on block chain, is also used to sign to the first advertisement operation data set, by the first advertisement operation number after signature
According to collecting on cochain to the block chain, at this point it is possible to using the private key of want advertisement Platform Server 100 to first advertisement
Operation data collection is signed, and then by the first advertisement operation data set cochain to the block chain after signature, is led to
Cross the probability that signature can effectively avoid the first advertisement operation data set from being tampered.
And since block chain technology usually has the characteristics that following 4, one, decentralization；Secondly, due to block chain be
One distributed network architecture, none central node can be hit or be attacked, so in whole technical arrangement
Aspect has stronger stability, reliability and duration；Thirdly, strong safety, common recognition mechanism do not need third-party intervention；Its
Four, transaction it is open and clear and can not tamper；In this way, making the first advertisement operation data set cochain after signature to institute
After stating on block chain, so that the first advertisement operation data set after the signature stored in the block chain has and can not usurp
It is modified.
Specifically, the first advertisement operation data set is carried out in the private key using want advertisement Platform Server 100
When signature, since the first advertisement operation data set is made of N group advertisement operation data, it is thus desirable to utilize want advertisement
The private key of Platform Server 100 signs to every group of advertisement operation data, then by the advertisement operation data after every group of signature
On cochain to the block chain.
For example, want advertisement Platform Server 100 is each in advertisement A for obtaining so that respective advertisement is advertisement A as an example
The advertisement operation data acquired when displaying, if acquiring the time corresponding with the advertisement operation data of last time acquisition for the first time
It is followed successively by 2018:6:5:13:15:5s-2018:6:5:13:18:50s, if the preset period of time is to incite somebody to action every 1 minute
Collected all advertisement operation data are as first group of advertisement operation data Z1 in 13:15-13:16 time segment, and incite somebody to action
Collected all advertisement operation data are as second group of advertisement operation data Z2 in 13:16-13:17 time segment, and incite somebody to action
Collected all advertisement operation data are as third group advertisement operation data Z3 in 13:17-13:18 time segment；And it will
Using all advertisement operation data collected in 13:18-13:19 time segment as the 4th group of advertisement operation data Z4；By Z1,
Z2, Z3 and Z4 form the first advertisement operation data set.
Wherein, after getting Z1, Z2, Z3 and Z4, using the private key of want advertisement Platform Server 100 to Z1, Z2, Z3
Sign with Z4, Z1, Z2, Z3 and Z4 are successively indicated with Z11, Z21, Z31 and Z41 after being signed, then by Z11, Z21,
On Z31 and Z41 cochain to the block chain, at this point, if in Z11 including 100 advertisement operation data, and by 100 advertisements
Operation data once can be on cochain to the block chain, so as to which the cochain frequency of the block chain is effectively reduced by Z11
Rate improves the efficiency of data cochain.
In this specification embodiment, advertisement transaction platform server 200 is used for the advertisement operation number that will be acquired every time
When according on cochain to the block chain, advertisement transaction platform server 200 can receive the advertisement operation number acquired every time
It, immediately will be on the advertisement operation data cochain of the secondary acquisition to the block chain according to later.
In this specification embodiment, advertisement transaction platform server 200 is in the advertisement operation data that will be acquired every time
When on cochain to the block chain, the advertisement operation data acquired every time can also be carried out according to preset period of time
Segmentation, segmentation obtain the second advertisement operation data set, will be on the second advertisement operation data set cochain to the block chain.
Specifically, the value of the preset period of time can fix, such as can be at interval of 1 minute, every
Every 2 minutes, at interval of 4 minutes etc.；Certainly, the value of the preset period of time is also possible to unfixed, such as can be with
One minor tick 1 minute, the second minor tick 2 minutes, third minor tick 4 minutes, then intercycle 1,2 and 4 minute；It can be with
One minor tick 2 minutes, the second minor tick 4 minutes, subsequent every minor tick 3 minutes etc., the application was not specifically limited.
Specifically, according to the preset period of time, the advertisement operation data acquired every time are split, are divided
N group advertisement operation data are obtained, then using the N group advertisement operation data as the second advertisement operation data set, wherein
N is not less than 1 integer, includes multiple advertisement operation data in every group of advertisement operation data.In this way, making by described
When on two advertisement operation data set cochains to the block chain, one group of advertisement operation data once can cochain to the block chain
On, and in one group of advertisement operation data include multiple advertisement operation data, it is possible thereby to make multiple advertisement operation data logical
Crossing a uplink operation can be completed on data cochain to the block chain, can be effectively reduced ul frequencies, improves cochain
Efficiency.
Specifically, according to the preset period of time, when being split to the advertisement operation data acquired every time,
It needs using the corresponding timestamp of the advertisement operation data acquired every time, with this come to the advertisement operation acquired every time
Data are split.For example, if the preset period of time is 1 minute, and the advertisement operation data acquired for the first time are corresponding
Timestamp be 15 minutes and 10 seconds 12 points of on June 5th, 2018, and last time acquisition the advertisement operation data it is corresponding when
Between stamp be 2018:6:5:13:15:50s, then obtain within point -2018:6:5:13:15 points of 2018:6:5:12:15 of period
Every 1 minute in acquisition all advertisement operation data as one group of advertisement operation data, to obtain 61 groups of advertisement operations
Data, and using 61 groups of advertisement operation data as the second advertisement operation data set.
Specifically, advertisement transaction platform server 200 is used for the second advertisement operation data set cochain to the area
It when on block chain, is also used to sign to the second advertisement operation data set, by the second advertisement operation number after signature
According to collecting on cochain to the block chain, at this point it is possible to using the private key of want advertisement Platform Server 100 to second advertisement
Operation data collection is signed, and then by the second advertisement operation data set cochain to the block chain after signature, is led to
Cross the probability that signature can effectively avoid the second advertisement operation data set from being tampered.
In this specification embodiment, the block chain can be alliance's chain, and want advertisement Platform Server 100 and advertisement are handed over
Easy Platform Server 200 has the permission of update, the access block chain, so that want advertisement Platform Server 100 can
It can will be on the second advertisement operation data set by the first advertisement operation data set and advertisement transaction platform server 200
On chain to the block chain.
In this specification embodiment, want advertisement Platform Server 100 and advertisement transaction platform server 200 are in data ratio
Clock synchronization, the advertisement operation data that want advertisement Platform Server 100 is acquired according to acquisition when respective advertisement is shown every time obtain
First comparison data of all advertisement operation data composition of acquisition in the set time period；Advertisement transaction platform server
The 200 advertisement operation data acquired according to acquisition when respective advertisement is shown every time, obtain adopting in the set period of time
Second comparison data of all advertisement operation data composition of collection；Then want advertisement Platform Server 100 can use described
First comparison data and second comparison data carry out comparing；If comparing successfully, i.e., described first comparison data and institute
It is identical to state the second comparison data, then carries out subsequent bill calculating；If comparing failure, i.e., described first comparison data and described the
Two comparison datas are different, then the data being stored on the block chain can be used to first comparison data and described second
Comparison data carries out data investigation.
It is of course also possible to be that advertisement transaction platform server 200 is compared using first comparison data and described second
Data carry out comparing, if comparing successfully, i.e., described first comparison data is identical with second comparison data, then after carrying out
Continuous bill calculates；If comparing failure, i.e., described first comparison data is different with second comparison data, then can be used and deposit
The data stored up on the block chain carry out data investigation to first comparison data and second comparison data.
In this way, compared with prior art, the step of data are checked, is reduced, so that investigation efficiency is improved and can effectively be dropped
Low success.
This specification embodiment is total, and the set period of time can be handed over by want advertisement Platform Server 100 and advertisement
Easy Platform Server 200 is set, can also be by manually setting etc., and the set period of time can be 1 week, 2 weeks, 4
Week, 1 month and 3 months etc..
Specifically, it when carrying out data investigation, can extract from the first advertisement operation data set described
The first matching operation data in set period of time, and extract from the second advertisement operation data set in the setting
The second matching operation data in period, then count the first matching operation data and first comparison data
According to comparison, the first comparison result is obtained；And the second matching operation data and second comparison data are subjected to data
It compares, obtains the second comparison result；Data investigation is carried out to first comparison data according to first comparison result, and
Data investigation is carried out to second comparison data according to second comparison result.At this point, due to first matching operation
Data are identical with the data of the second matching operation data, therefore, can will be described when obtaining first comparison result
Second matching operation data are compared with first comparison data；It similarly, can be with when obtaining second comparison result
The first matching operation data are compared with second comparison data；In this way, can by using described first or
Second matching operation data are compared with first comparison data and second comparison data respectively, obtain described first
Comparison result and second comparison result.
Since first comparison data is different with second comparison data, and the first matching operation data and institute
It is identical to state the second matching operation data, therefore, first comparison result and the specific following 3 kinds of knots of second comparison result
Fruit: one, first comparison result characterize two data it is identical when, second comparison result characterizes two data not
Together, at this point it is possible to check out the second comparison data mistake；Secondly, first comparison result characterize two data not
Meanwhile two data of the second comparison result characterization are identical, at this point it is possible to check out the first comparison data mistake；Its
Three, first and second comparison result characterizes two data differences, compares at this point it is possible to check out described first and second
The equal mistake of data.
For example, by taking the set period of time is the 1st week June in 2018 as an example, want advertisement Platform Server 100 is according to obtaining
The advertisement operation data acquired when respective advertisement is shown every time are taken, all advertisement operation numbers in the 1st week June in 2018 are got
It is G1, G2, G3, G4, G5 and G6 according to i.e. the first comparison data；Advertisement transaction platform server 200 is according to acquisition in respective advertisement
The advertisement operation data acquired when showing every time, all advertisement operation data i.e. second for getting the 1st week June in 2018 compare
Data are G1, G2, G3, G4 and G5, at this time since first comparison data and second comparison data compare failure, from institute
It states the first operand stored on block chain and extracts all advertisement operation data in the 1st week June in 2018 i.e. according to concentration
First matching operation data are G1, G2, G3, G4, G5 and G6, at this point it is possible to determine the first matching operation data with it is described
First comparison data compares successfully, and the first matching operation data and second comparison data comparison fail, to check
The second comparison data mistake out.
In this way, by directly taken out in the block chain the first matching operation data and corresponding comparison data into
Row compare, it can check the comparison data to make mistake, compared with prior art, data check the step of reduce, Neng Gouyou
Effect improves the efficiency of data investigation and reduces costs.
Based on technical concept identical with above system, second aspect of the present invention provides a kind of advertisement based on block chain
Method of commerce is applied to want advertisement Platform Server, as shown in Figure 2, comprising:
The advertisement operation data that S201, acquisition are acquired when respective advertisement is shown every time, the advertisement operation data include
Ad exposure data, ad click data and subsequent behavioral data；
S202, will be on the advertisement operation data cochain to block chain that acquired every time.
In a kind of optional embodiment, on the advertisement operation data cochain to block chain that will be acquired every time,
It specifically includes:
According to preset period of time, the advertisement operation data acquired every time are split, it is wide that segmentation obtains first
Operation data collection is accused, it will be on the first advertisement operation data set cochain to the block chain.
It is described by the first advertisement operation data set cochain to the block chain in a kind of optional embodiment,
It specifically includes:
It signs to the first advertisement operation data set, by the first advertisement operation data set cochain after signature
Onto the block chain.
Based on technical concept identical with above system, third aspect present invention provides a kind of advertisement based on block chain
Method of commerce is applied to advertisement transaction platform server, comprising:
The advertisement operation data that S301, acquisition are acquired when respective advertisement is shown every time, the advertisement operation data include
Ad exposure data, ad click data and subsequent behavioral data；
S302, will be on the advertisement operation data cochain to block chain that acquired every time.
In a kind of optional embodiment, on the advertisement operation data cochain to block chain that will be acquired every time,
It specifically includes:
According to preset period of time, the advertisement operation data acquired every time are split, it is wide that segmentation obtains second
Operation data collection is accused, it will be on the second advertisement operation data set cochain to the block chain.
In a kind of optional embodiment, it is described by the second advertisement operation data set cochain to the block chain,
It specifically includes:
It signs to the second advertisement operation data set, by the second advertisement operation data set cochain after signature
Onto the block chain.
Based on technical concept identical with the method for second aspect, fourth aspect present invention additionally provides a kind of want advertisement
Platform Server, as shown in Figure 3, comprising:
First data capture unit 301, for obtaining the advertisement operation data acquired when respective advertisement is shown every time, institute
Stating advertisement operation data includes ad exposure data, ad click data and subsequent behavioral data；
Chain element 302 in first data, for by the advertisement operation data cochain acquired every time to block chain.
In a kind of optional embodiment, chain element 302 in the first data is used for according to preset period of time, to each
The advertisement operation data of acquisition are split, and segmentation obtains the first advertisement operation data set, by first advertisement operation
On data set cochain to the block chain.
In a kind of optional embodiment, chain element 302 in the first data, for the first advertisement operation data set
It signs, it will be on the first advertisement operation data set cochain to the block chain after signature.
Based on technical concept identical with the method for third, fifth aspect present invention additionally provides a kind of advertisement transaction platform
Server, as shown in Figure 4, comprising:
Second data capture unit 401, for obtaining the advertisement operation data acquired when respective advertisement is shown every time, institute
Stating advertisement operation data includes ad exposure data, ad click data and subsequent behavioral data；
Chain element 402 in second data, for by the advertisement operation data cochain acquired every time to block chain.
In a kind of optional embodiment, chain element 402 in the second data is used for according to preset period of time, to each
The advertisement operation data of acquisition are split, and segmentation obtains the second advertisement operation data set, by second advertisement operation
On data set cochain to the block chain.
In a kind of optional embodiment, chain element 402 in the second data, for the second advertisement operation data set
It signs, it will be on the second advertisement operation data set cochain to the block chain after signature.
6th aspect according to the present invention, provides a kind of server, as shown in figure 5, including memory 504, processor 502
And it is stored in the computer program that can be run on memory 504 and on processor 502, the processor 502 executes the journey
The step of either the advertisement method of commerce described previously based on block chain method is realized when sequence.
Wherein, in Fig. 5, bus architecture (is represented) with bus 500, and bus 500 may include any number of interconnection
Bus and bridge, bus 500 will include the one or more processors represented by processor 502 and what memory 504 represented deposits
The various circuits of reservoir link together.Bus 500 can also will peripheral equipment, voltage-stablizer and management circuit etc. it
Various other circuits of class link together, and these are all it is known in the art, therefore, no longer carry out further to it herein
Description.Bus interface 505 provides interface between bus 500 and receiver 501 and transmitter 503.Receiver 501 and transmitter
503 can be the same element, i.e. transceiver, provide the unit for communicating over a transmission medium with various other devices.Place
It manages device 502 and is responsible for management bus 500 and common processing, and memory 504 can be used for storage processor 502 and execute behaviour
Used data when making.
7th aspect according to the present invention, provides a kind of computer readable storage medium, is stored thereon with computer program,
The program realizes the step of either the advertisement method of commerce described previously based on block chain method when being executed by processor.
Algorithm and display are not inherently related to any particular computer, virtual system, or other device provided herein.
Various general-purpose systems can also be used together with teachings based herein.As described above, it constructs required by this kind of system
Structure be obvious.In addition, the present invention is also not directed to any particular programming language.It should be understood that can use various
Programming language realizes summary of the invention described herein, and the description done above to language-specific is to disclose this hair
Bright preferred forms.
In the instructions provided here, numerous specific details are set forth.It is to be appreciated, however, that implementation of the invention
Example can be practiced without these specific details.In some instances, well known method, structure is not been shown in detail
And technology, so as not to obscure the understanding of this specification.
Similarly, it should be understood that in order to simplify the disclosure and help to understand one or more of the various inventive aspects,
Above in the description of exemplary embodiment of the present invention, each feature of the invention is grouped together into single implementation sometimes
In example, figure or descriptions thereof.However, the disclosed method should not be interpreted as reflecting the following intention: i.e. required to protect
Shield the present invention claims features more more than feature expressly recited in each claim.More precisely, as following
Claims reflect as, inventive aspect is all features less than single embodiment disclosed above.Therefore,
Thus the claims for following specific embodiment are expressly incorporated in the specific embodiment, wherein each claim itself
All as a separate embodiment of the present invention.
Those skilled in the art will understand that can be carried out adaptively to the module in the equipment in embodiment
Change and they are arranged in one or more devices different from this embodiment.It can be the module or list in embodiment
Member or component are combined into a module or unit or component, and furthermore they can be divided into multiple submodule or subelement or
Sub-component.Other than such feature and/or at least some of process or unit exclude each other, it can use any
Combination is to all features disclosed in this specification (including adjoint claim, abstract and attached drawing) and so disclosed
All process or units of what method or apparatus are combined.Unless expressly stated otherwise, this specification is (including adjoint power
Benefit require, abstract and attached drawing) disclosed in each feature can carry out generation with an alternative feature that provides the same, equivalent, or similar purpose
It replaces.
In addition, it will be appreciated by those of skill in the art that although some embodiments described herein include other embodiments
In included certain features rather than other feature, but the combination of the feature of different embodiments mean it is of the invention
Within the scope of and form different embodiments.For example, in the following claims, embodiment claimed is appointed
Meaning one of can in any combination mode come using.
Various component embodiments of the invention can be implemented in hardware, or to run on one or more processors
Software module realize, or be implemented in a combination thereof.It will be understood by those of skill in the art that can be used in practice
In the method and apparatus of microprocessor or digital signal processor (DSP) to realize process cleaning according to an embodiment of the present invention
Some or all components some or all functions.The present invention is also implemented as executing side as described herein
Some or all device or device programs (for example, computer program and computer program product) of method.It is such
It realizes that program of the invention can store on a computer-readable medium, or can have the shape of one or more signal
Formula.Such signal can be downloaded from Internet platform and be obtained, and be perhaps provided on the carrier signal or with any other shape
Formula provides.
It should be noted that the above-mentioned embodiments illustrate rather than limit the invention, and ability
Field technique personnel can be designed alternative embodiment without departing from the scope of the appended claims.In the claims,
Any reference symbol between parentheses should not be configured to limitations on claims.Word " comprising " does not exclude the presence of not
Element or step listed in the claims.Word "a" or "an" located in front of the element does not exclude the presence of multiple such
Element.The present invention can be by means of including the hardware of several different elements and being come by means of properly programmed computer real
It is existing.In the unit claims listing several devices, several in these devices can be through the same hardware branch
To embody.The use of word first, second, and third does not indicate any sequence.These words can be explained and be run after fame
Claim.
The present invention discloses A1, a kind of ad trafficking system based on block chain, including want advertisement Platform Server and wide
Accuse transaction platform server characterized by comprising
The want advertisement Platform Server and the advertisement transaction platform server, it is each in respective advertisement for obtaining
The advertisement operation data acquired when displaying, the advertisement operation data include ad exposure data, ad click data and subsequent
Behavioral data；
The want advertisement Platform Server, for by the advertisement operation data cochain acquired every time to block chain
On；
The advertisement transaction platform server, for by the advertisement operation data cochain acquired every time to the block
On chain.
A2, the system as described in claim A1, which is characterized in that the want advertisement Platform Server, being used for will be every
On the advertisement operation data cochain to block chain of secondary acquisition, specifically include:
The want advertisement Platform Server is used for according to preset period of time, to the advertisement operation acquired every time
Data are split, and segmentation obtains the first advertisement operation data set, by the first advertisement operation data set cochain to the area
On block chain.
A3, the system as described in claim A2, which is characterized in that the want advertisement Platform Server is used for will be described
On first advertisement operation data set cochain to the block chain, specifically include:
The want advertisement Platform Server is for signing to the first advertisement operation data set, after signature
On the first advertisement operation data set cochain to the block chain.
A4, the system as described in claim A3, which is characterized in that the advertisement transaction platform server, being used for will be every
On the advertisement operation data cochain to the block chain of secondary acquisition.
The advertisement transaction platform server, for the advertisement according to the preset period of time, to acquiring every time
Operation data is split, and segmentation obtains the second advertisement operation data set, by the second advertisement operation data set cochain to institute
It states on block chain.
A5, the system as described in claim A4, which is characterized in that the advertisement transaction platform server is used for will be described
On second advertisement operation data set cochain to the block chain, specifically include:
The advertisement transaction platform server, for signing to the second advertisement operation data set, after signature
The second advertisement operation data set cochain to the block chain on.
The described in any item systems of A6, such as claim A1-A5, which is characterized in that further include:
The want advertisement Platform Server, the advertisement behaviour for being also used to be acquired according to acquisition when respective advertisement is shown every time
Make data, obtains the first comparison data of all advertisement operation data composition of acquisition in the set time period；
The advertisement transaction platform server, the advertisement behaviour for being also used to be acquired according to acquisition when respective advertisement is shown every time
Make data, obtains the second comparison data of all advertisement operation data composition of the acquisition in the set period of time；
The want advertisement Platform Server or the advertisement transaction platform server, for comparing logarithm using described first
Comparing is carried out according to second comparison data；If failure is compared, using the data being stored on the block chain to institute
It states the first comparison data and second comparison data carries out data investigation.
B7, a kind of advertisement method of commerce based on block chain are applied to want advertisement Platform Server, which is characterized in that
Include:
The advertisement operation data acquired when respective advertisement is shown every time are obtained, the advertisement operation data include that advertisement exposes
Light data, ad click data and subsequent behavioral data；
It will be on the advertisement operation data cochain to block chain that acquired every time.
B8, the method as described in claim B7, which is characterized in that the advertisement operation data that will be acquired every time
On cochain to block chain, specifically include:
According to preset period of time, the advertisement operation data acquired every time are split, it is wide that segmentation obtains first
Operation data collection is accused, it will be on the first advertisement operation data set cochain to the block chain.
B9, the method as described in claim B8, which is characterized in that described by the first advertisement operation data set cochain
Onto the block chain, specifically include:
It signs to the first advertisement operation data set, by the first advertisement operation data set cochain after signature
Onto the block chain.
C10, a kind of advertisement method of commerce based on block chain are applied to advertisement transaction platform server, which is characterized in that
Include:
The advertisement operation data acquired when respective advertisement is shown every time are obtained, the advertisement operation data include that advertisement exposes
Light data, ad click data and subsequent behavioral data；
It will be on the advertisement operation data cochain to block chain that acquired every time.
C11, the method as described in claim C10, which is characterized in that the advertisement operation number that will be acquired every time
According on cochain to block chain, specifically include:
According to preset period of time, the advertisement operation data acquired every time are split, it is wide that segmentation obtains second
Operation data collection is accused, it will be on the second advertisement operation data set cochain to the block chain.
C12, the method as described in claim C11, which is characterized in that it is described will be on the second advertisement operation data set
On chain to the block chain, specifically include:
It signs to the second advertisement operation data set, by the second advertisement operation data set cochain after signature
Onto the block chain.
D13, a kind of want advertisement Platform Server characterized by comprising
First data capture unit, it is described for obtaining the advertisement operation data acquired when respective advertisement is shown every time
Advertisement operation data include ad exposure data, ad click data and subsequent behavioral data；
Chain element in first data, for by the advertisement operation data cochain acquired every time to block chain.
D14, the server as described in claim D13, which is characterized in that chain element in first data is used for root
According to preset period of time, the advertisement operation data acquired every time are split, segmentation obtains the first advertisement operation data
Collection, will be on the first advertisement operation data set cochain to the block chain.
D15, the server as described in claim D14, which is characterized in that chain element in first data, for pair
The first advertisement operation data set is signed, by the first advertisement operation data set cochain after signature to the block
On chain.
E16, a kind of advertisement transaction platform server characterized by comprising
Second data capture unit, it is described for obtaining the advertisement operation data acquired when respective advertisement is shown every time
Advertisement operation data include ad exposure data, ad click data and subsequent behavioral data；
Chain element in second data, for by the advertisement operation data cochain acquired every time to block chain.
E17, the server as described in claim E16, which is characterized in that chain element in second data is used for root
According to preset period of time, the advertisement operation data acquired every time are split, segmentation obtains the second advertisement operation data
Collection, will be on the second advertisement operation data set cochain to the block chain.
E18, the server as described in claim E17, which is characterized in that chain element in second data, for pair
The second advertisement operation data set is signed, by the second advertisement operation data set cochain after signature to the block
On chain.
F19, a kind of server can be run on a memory and on a processor including memory, processor and storage
The step of computer program, the processor realizes any one of claim B7-C12 the method when executing described program.
G20, a kind of computer readable storage medium, are stored thereon with computer program, when which is executed by processor
The step of realizing any one of claim B7-C12 the method.
Claims (10)
1. a kind of ad trafficking system based on block chain, including want advertisement Platform Server and advertisement transaction platform service
Device characterized by comprising
The want advertisement Platform Server and the advertisement transaction platform server are shown for obtaining in respective advertisement every time
When the advertisement operation data that acquire, the advertisement operation data include ad exposure data, ad click data and subsequent behavior
Data；
The want advertisement Platform Server, for by the advertisement operation data cochain acquired every time to block chain；
The advertisement transaction platform server, for by the advertisement operation data cochain acquired every time to the block chain
On.
2. the system as claimed in claim 1, which is characterized in that the want advertisement Platform Server, for that will acquire every time
The advertisement operation data cochain to block chain on, specifically include:
The want advertisement Platform Server is used for according to preset period of time, to the advertisement operation data acquired every time
It is split, segmentation obtains the first advertisement operation data set, by the first advertisement operation data set cochain to the block chain
On.
3. system as claimed in claim 2, which is characterized in that the want advertisement Platform Server is used for wide by described first
It accuses on operation data collection cochain to the block chain, specifically includes:
The want advertisement Platform Server is for signing to the first advertisement operation data set, described in after signature
On first advertisement operation data set cochain to the block chain.
4. system as described in any one of claims 1-3, which is characterized in that further include:
The want advertisement Platform Server is also used to the advertisement operation number acquired according to acquisition when respective advertisement is shown every time
According to, obtain acquisition in the set time period all advertisement operation data composition the first comparison data；
The advertisement transaction platform server is also used to the advertisement operation number acquired according to acquisition when respective advertisement is shown every time
According to the second comparison data of all advertisement operation data composition of acquisition of the acquisition in the set period of time；
The want advertisement Platform Server or the advertisement transaction platform server, for using first comparison data and
Second comparison data carries out comparing；If comparing failure, using the data being stored on the block chain to described the
One comparison data and second comparison data carry out data investigation.
5. a kind of advertisement method of commerce based on block chain is applied to want advertisement Platform Server characterized by comprising
The advertisement operation data acquired when respective advertisement is shown every time are obtained, the advertisement operation data include advertisement exposure number
According to, ad click data and subsequent behavioral data；
It will be on the advertisement operation data cochain to block chain that acquired every time.
6. a kind of advertisement method of commerce based on block chain is applied to advertisement transaction platform server characterized by comprising
The advertisement operation data acquired when respective advertisement is shown every time are obtained, the advertisement operation data include advertisement exposure number
According to, ad click data and subsequent behavioral data；
It will be on the advertisement operation data cochain to block chain that acquired every time.
7. a kind of want advertisement Platform Server characterized by comprising
First data capture unit, for obtaining the advertisement operation data acquired when respective advertisement is shown every time, the advertisement
Operation data includes ad exposure data, ad click data and subsequent behavioral data；
Chain element in first data, for by the advertisement operation data cochain acquired every time to block chain.
8. a kind of advertisement transaction platform server characterized by comprising
Second data capture unit, for obtaining the advertisement operation data acquired when respective advertisement is shown every time, the advertisement
Operation data includes ad exposure data, ad click data and subsequent behavioral data；
Chain element in second data, for by the advertisement operation data cochain acquired every time to block chain.
9. a kind of server including memory, processor and stores the computer that can be run on a memory and on a processor
The step of program, the processor realizes any one of claim 6-7 the method when executing described program.
10. a kind of computer readable storage medium, is stored thereon with computer program, power is realized when which is executed by processor
Benefit requires the step of any one of 6-7 the method.
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| CN201811163379.2A CN109308638A (en) | 2018-09-30 | 2018-09-30 | Ad trafficking system, server and readable storage medium storing program for executing based on block chain |
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| CN201811163379.2A CN109308638A (en) | 2018-09-30 | 2018-09-30 | Ad trafficking system, server and readable storage medium storing program for executing based on block chain |
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