CN111324634A - Search sorting method and device, electronic equipment and storage medium - Google Patents
Search sorting method and device, electronic equipment and storage medium Download PDFInfo
- Publication number
- CN111324634A CN111324634A CN201811530230.3A CN201811530230A CN111324634A CN 111324634 A CN111324634 A CN 111324634A CN 201811530230 A CN201811530230 A CN 201811530230A CN 111324634 A CN111324634 A CN 111324634A
- Authority
- CN
- China
- Prior art keywords
- newly added
- added object
- determining
- virtual display
- display position
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Granted
Links
- 238000000034 method Methods 0.000 title claims abstract description 51
- 238000004590 computer program Methods 0.000 claims description 2
- 230000000694 effects Effects 0.000 abstract description 5
- 238000013507 mapping Methods 0.000 abstract description 3
- 238000004364 calculation method Methods 0.000 description 13
- 238000010586 diagram Methods 0.000 description 11
- 230000008569 process Effects 0.000 description 9
- 238000012545 processing Methods 0.000 description 7
- 238000003780 insertion Methods 0.000 description 5
- 230000037431 insertion Effects 0.000 description 5
- 238000012163 sequencing technique Methods 0.000 description 5
- 235000013399 edible fruits Nutrition 0.000 description 3
- 230000003287 optical effect Effects 0.000 description 3
- 230000004069 differentiation Effects 0.000 description 2
- 238000005516 engineering process Methods 0.000 description 2
- 230000006870 function Effects 0.000 description 2
- 230000006872 improvement Effects 0.000 description 2
- 239000013307 optical fiber Substances 0.000 description 2
- 230000000644 propagated effect Effects 0.000 description 2
- 240000005561 Musa balbisiana Species 0.000 description 1
- 235000018290 Musa x paradisiaca Nutrition 0.000 description 1
- 230000006978 adaptation Effects 0.000 description 1
- 238000004458 analytical method Methods 0.000 description 1
- 238000003491 array Methods 0.000 description 1
- 230000009286 beneficial effect Effects 0.000 description 1
- 238000004891 communication Methods 0.000 description 1
- 238000011161 development Methods 0.000 description 1
- 238000012986 modification Methods 0.000 description 1
- 230000004048 modification Effects 0.000 description 1
- 230000002093 peripheral effect Effects 0.000 description 1
- 239000004065 semiconductor Substances 0.000 description 1
Images
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0603—Catalogue ordering
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0607—Regulated
Landscapes
- Business, Economics & Management (AREA)
- Accounting & Taxation (AREA)
- Finance (AREA)
- Development Economics (AREA)
- Economics (AREA)
- Marketing (AREA)
- Strategic Management (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Engineering & Computer Science (AREA)
- Theoretical Computer Science (AREA)
- Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
Abstract
The embodiment of the invention provides a method and a device for searching and sorting newly added objects, electronic equipment and a storage medium, and relates to the technical field of computers, wherein the method for searching and sorting comprises the following steps: acquiring the traffic ratio of each virtual display position, and determining the corresponding relation between the virtual display positions and the traffic ratio; determining the display frequency parameter of the newly added object according to the corresponding relation; acquiring a support score value of the newly added object, and determining a target virtual display position corresponding to the newly added object according to the support score value and the display frequency parameter; and inserting the newly added objects into the target virtual display bits. The technical scheme of the embodiment of the invention not only can determine the interleaving frequency by calculating the mapping relation between the flow ratio and the virtual display position to ensure the exposure flow of the newly added object, but also can screen the newly added object by a support mechanism, thereby realizing the effects of supporting good products and eliminating poor products and ensuring the support of the high-quality newly added object.
Description
Technical Field
The present invention relates to the field of computer technologies, and in particular, to a search ranking method, a search ranking apparatus, an electronic device, and a computer-readable storage medium.
Background
With the development of internet technology, shopping modes of electronic shopping malls are more and more popular. The ranking of the search results of the electronic shopping mall is mainly influenced by the relevance and the feedback factors of the commodities, for example, the higher the relevance is, the higher the ranking of the commodities with better feedback is. For newly added commodities, the accumulated feedback is low due to short updating time, and exposure is difficult to obtain through a natural sequencing mode.
At present, in the existing newly added commodity support scheme, corresponding sorting weights are set for all commodities on the search side of an electronic mall, and because the weights of the newly added commodities are small, the sorting weights of the newly added commodities need to be multiplied by a coefficient (greater than 1) to increase the weights, that is, the newly added commodities are weighted, and a certain exposure of the newly added commodities in sorting is ensured. When the existing scheme carries out weight improvement on newly added commodities, all the newly added commodities are multiplied by the same weight improvement coefficient, on one hand, differentiated support on different newly added commodities cannot be realized, on the other hand, competition among the newly added commodities is not considered, and the exposure effect cannot be optimized.
It is to be noted that the information disclosed in the above background section is only for enhancement of understanding of the background of the present invention and therefore may include information that does not constitute prior art known to a person of ordinary skill in the art.
Disclosure of Invention
Embodiments of the present invention provide a search sorting method, a search sorting apparatus, an electronic device, and a computer-readable storage medium for newly added objects, so as to overcome, at least to a certain extent, the problems that the existing scheme cannot implement differentiated support for newly added items in an electronic mall, and cannot optimize the exposure effect of the newly added items.
Additional features and advantages of the invention will be set forth in the detailed description which follows, or may be learned by practice of the invention.
According to a first aspect of the embodiments of the present invention, a method for searching and sorting newly added objects is provided, including: acquiring the traffic ratio of each virtual display position, and determining the corresponding relation between the virtual display position and the traffic ratio; determining the display frequency parameter of the newly added object according to the corresponding relation; acquiring a support score value of the newly added object, and determining a target virtual display position corresponding to the newly added object according to the support score value and the display frequency parameter; and inserting the newly added object into the target virtual display bit.
In some exemplary embodiments of the present invention, based on the foregoing scheme, determining the display frequency parameter of the newly added object according to the correspondence includes: determining a truncated display position of a queue corresponding to the virtual display position according to the corresponding relation; acquiring a target flow ratio between the truncation display bit and a starting pit bit of the queue; and determining the display frequency parameter of the newly added object according to the target flow ratio and the expected flow ratio.
In some example embodiments of the present invention, based on the foregoing scheme, the determining, according to the correspondence, a display frequency parameter of the newly added object further includes: determining a truncated display position of the interpenetration queue corresponding to the virtual display position according to the corresponding relation; acquiring a target flow ratio between the truncation display bit and an insertion start pit bit of the queue; and determining the display frequency parameter of the newly added object according to the target flow ratio and the expected flow ratio.
In some example embodiments of the present invention, based on the foregoing solution, obtaining the support score value of the newly added object includes: calculating a support score value of the newly added object by the following formula:
wherein s represents the value of the support score of the newly added object, △ t represents the number of days of support for the newly added object, q represents the overall quality score of the virtual article, and p represents the performance quality score of the newly added object.
In some example embodiments of the present invention, based on the foregoing scheme, the data sorting method includes: and when the number of the newly added objects is determined to be smaller than a preset threshold value, the newly added objects are not supported.
In some example embodiments of the present invention, based on the foregoing scheme, the inserting the new added object into the target virtual representation bit. The method comprises the following steps: acquiring a display frequency parameter of the newly added object to determine a virtual display bit to be inserted according to the display frequency parameter; based on the support score value, performing reverse ordering on the newly added objects to be supported to generate a queue to be interpenetrated; and inserting the newly added object to be supported into the virtual display position to be inserted according to the queue to be inserted.
In some example embodiments of the present invention, based on the foregoing scheme, the overall quality score includes a brand score, a shop score and a sales score of the new object, and the performance quality score includes a browsing volume and a click rate of the new object.
According to a second aspect of the embodiments of the present invention, there is provided a search ranking apparatus including: the relation determining unit is used for acquiring the traffic ratio of each virtual display position and determining the corresponding relation between the position of the virtual display position and the traffic ratio; a parameter determining unit, configured to determine, according to the correspondence, a display frequency parameter of the newly added object; the score acquisition unit is used for acquiring a support score value of the newly added object so as to determine a target virtual display position corresponding to the newly added object according to the support score value and the display frequency parameter; and the inserting unit is used for inserting the newly added object into the target virtual display position.
According to a third aspect of embodiments of the present invention, there is provided an electronic apparatus, including: a processor; and a memory having computer readable instructions stored thereon which, when executed by the processor, implement a search ranking method according to any of the above.
According to a fourth aspect of embodiments of the present invention, there is provided a computer-readable storage medium having stored thereon a computer program which, when executed by a processor, implements a search ranking method according to any one of the above.
The technical scheme provided by the embodiment of the invention has the following beneficial effects:
in the technical solutions provided in some embodiments of the present invention, the display frequency parameter of the newly added object is determined according to the corresponding relationship between the virtual display bits and the traffic ratio, the corresponding target virtual display bits are determined according to the display frequency parameter of the newly added object and the support score value, and the newly added object is inserted into the corresponding target virtual display bits. On one hand, the virtual display position of the newly added object is selected according to the display frequency parameter determined by the corresponding relation between the virtual display position and the flow rate ratio, so that the exposure degree of the newly added object can be ensured, and the exposure stability of the newly added object is ensured; on the other hand, the corresponding target virtual display position is determined through the display frequency parameter and the support score value of the newly added object, so that the differentiation support of the newly added object can be realized, the competition among the newly added objects is ensured, and the exposure effect of the newly added object is maximized.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the invention, as claimed.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the invention and together with the description, serve to explain the principles of the invention. It is obvious that the drawings in the following description are only some embodiments of the invention, and that for a person skilled in the art, other drawings can be derived from them without inventive effort. In the drawings:
FIG. 1 schematically illustrates a schematic diagram of a search ranking method flow in accordance with some embodiments of the invention;
FIG. 2 is a schematic diagram that schematically illustrates a correspondence of virtual representation bits to traffic ratios, in accordance with some embodiments of the present invention;
FIG. 3 schematically illustrates a schematic diagram of a search ranking implementation of newly added objects, in accordance with some embodiments of the invention;
FIG. 4 schematically illustrates a schematic diagram of a search ranking apparatus according to some embodiments of the invention;
FIG. 5 schematically illustrates a schematic diagram of a computer system of an electronic device, in accordance with some embodiments of the invention;
FIG. 6 schematically illustrates a schematic diagram of a computer-readable storage medium according to some embodiments of the invention.
Detailed Description
Example embodiments will now be described more fully with reference to the accompanying drawings. Example embodiments may, however, be embodied in many different forms and should not be construed as limited to the examples set forth herein; rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of example embodiments to those skilled in the art.
Furthermore, the described features, structures, or characteristics may be combined in any suitable manner in one or more embodiments. In the following description, numerous specific details are provided to provide a thorough understanding of embodiments of the invention. One skilled in the relevant art will recognize, however, that the invention may be practiced without one or more of the specific details, or with other methods, components, devices, steps, and so forth. In other instances, well-known methods, devices, implementations or operations have not been shown or described in detail to avoid obscuring aspects of the invention.
Furthermore, the drawings are merely schematic illustrations and are not necessarily drawn to scale. The block diagrams shown in the figures are functional entities only and do not necessarily correspond to physically separate entities. I.e. these functional entities may be implemented in the form of software, or in one or more hardware modules or integrated circuits, or in different networks and/or processor means and/or microcontroller means.
The flow charts shown in the drawings are merely illustrative and do not necessarily include all of the contents and operations/steps, nor do they necessarily have to be performed in the order described. For example, some operations/steps may be decomposed, and some operations/steps may be combined or partially combined, so that the actual execution sequence may be changed according to the actual situation.
In the present exemplary embodiment, a search ranking method is first provided. FIG. 1 schematically illustrates a schematic diagram of a search ranking method flow, according to some embodiments of the invention. Referring to fig. 1, the search ranking method may include the steps of:
step S110, obtaining the traffic ratio of each virtual display position, and determining the corresponding relation between the virtual display position and the traffic ratio;
step S120, determining the display frequency parameter of the newly added object according to the corresponding relation;
step S130, obtaining a support score value of the newly added object, and determining a target virtual display position corresponding to the newly added object according to the support score value and the display frequency parameter;
step S140, inserting the new added object into the target virtual display bit.
According to the search ranking method in the present exemplary embodiment, on one hand, the virtual display position of the newly added object is selected according to the display frequency parameter determined by the corresponding relationship between the virtual display position and the traffic ratio, so that the exposure degree of the newly added object can be ensured, and the exposure stability of the newly added object is ensured; on the other hand, the corresponding target virtual display position is determined through the display frequency parameter and the support score value of the newly added object, so that the differentiation support of the newly added object can be realized, the competition among the newly added objects is ensured, and the exposure effect of the newly added object is maximized
Next, the search ranking method in the present exemplary embodiment will be further explained.
In step S110, a traffic ratio of each virtual display bit is obtained, and a correspondence relationship between the virtual display bit and the traffic ratio is determined.
In an example embodiment of the present invention, the virtual showing Position may be a pit Position for showing the search result under a corresponding category of the search side in the electronic mall. The flow rate refers to the user browsing amount of the pit positions of the search results of the search side in the electronic mall, and the flow rate ratio refers to the proportion of the flow rate of the pit positions corresponding to the search results in the search side to the total flow rate of the search side.
In an exemplary embodiment of the present invention, the server obtains the traffic of each virtual display bit of the corresponding search result in the history data, and obtains the corresponding traffic ratio of each virtual display bit through calculation. And calculating the corresponding relation between the sequencing position of each virtual display position and the flow ratio of each virtual display position according to the flow ratio of each virtual display position and the sequencing position of the corresponding virtual display position in the whole search column. For example, fig. 2 schematically illustrates a schematic diagram of a corresponding relationship between a virtual display bit (Position) and a traffic ratio (PV) according to some embodiments of the present invention, and referring to fig. 2, a relationship between a sorting Position of each virtual display bit and a corresponding traffic ratio can be clearly known through the corresponding relationship diagram, so that an exposure degree of each virtual display bit can be clarified, and a basis is laid for better exposing a new object.
It should be noted that the corresponding relationship shown in fig. 2 is only an illustrative example, and the corresponding relationship may be obtained by calculating a relationship between traffic data of a dynamic acquisition historical time period and a virtual display position, or may be obtained by other acquisition manners, for example, by counting data of an intended virtual display position of a client according to a survey report, and the embodiment of the present invention is not limited in particular herein.
In step S120, the display frequency parameter of the newly added object is determined according to the corresponding relationship.
In an exemplary embodiment of the present invention, the newly added object may be a newly shelved commodity in an electronic mall, or may be a virtual object that needs to be ranked in a search result, such as an electronic shop, and the present invention is not limited in particular herein. The virtual display frequency parameter is the insertion frequency of the newly added object determined according to the corresponding relation between the sequencing position of each virtual display bit and the flow rate ratio of each virtual display bit. According to the interleaving frequency, the newly added object can be interleaved to the corresponding virtual display position on the premise of not influencing other common virtual objects so as to achieve the purpose of fully exposing the newly added object.
In an exemplary embodiment of the present invention, the display frequency parameter of the newly added object is determined according to the corresponding relationship obtained in step S110. Specifically, the truncation display position of the search result queue corresponding to the virtual display position is determined according to the corresponding relationship, and the truncation display position is a tail display position of the whole traffic in the search result queue at the target traffic ratio, which is determined according to the corresponding relationship between the sorting position of each virtual display position and the traffic ratio of each virtual display position. For example, as shown in fig. 2, after offline calculation, the traffic ratio of the search result queue on the search side after the 200 th display position is already relatively low, the corresponding traffic ratio before the display position is about 80%, the 200 th display position is determined to be the truncation display position, and the corresponding traffic ratio of 80% is the target traffic ratio, that is, the traffic ratio between the truncation display position and the initial display position. Determining a display frequency parameter of the newly added object according to the target flow ratio and the expected flow ratio obtained by the analysis, specifically, for example, a calculation process of the display frequency parameter may be as shown in the following formula (1):
wherein m represents a display frequency parameter, top _ n represents a position parameter of the truncation display bit, 80% is a traffic ratio between the truncation display bit and the initial display bit, at this time, the initial display bit is 0, 80%/top _ n represents a traffic ratio of each virtual display bit on average, and expected _ pv _ percentage represents an expected traffic ratio to be achieved on the line. According to the above calculation process and result, the display frequency parameter of the newly added object can be expressed as the relation (2):
wherein t represents the traffic ratio between the truncation display bit and the initial display bit, at this time, the initial display bit is default to 0, and e represents the expected traffic ratio to be achieved on the line.
Optionally, the punctured initial display bit may be set as required to determine the punctured initial display bit, for example, the punctured initial display bit may be set as 10, 20, or 30 display bits, and starting from the punctured initial display bit, it is ensured that at least one new object is punctured in m (puncturing frequency parameter) pit bits until the punctured initial display bit is punctured, and the display frequency parameter of the new object may be expressed as the relation (3):
wherein, p represents the traffic ratio between the truncation display bit and the insertion start display bit, at this time, the start display bit is default to 0, and e represents the expected traffic ratio to be achieved on the line. The virtual display position of the newly added object is determined through the display frequency parameter, so that the newly added object can be better exposed, and the expected flow rate ratio can be achieved more quickly.
It should be noted that the above calculation process is an off-line implementation scheme, that is, the obtaining of the correspondence between the sequencing position of each virtual display bit and the flow ratio of each virtual display bit and the calculation of the display frequency parameters of the newly added object are performed off-line, the calculation and determination of the display frequency parameters corresponding to each search category are performed respectively, and the server generates configuration files for on-line use from the display frequency parameters corresponding to all the search categories.
In step S130, a support score value of the newly added object is obtained, so as to determine a target virtual display bit corresponding to the newly added object according to the support score value and the display frequency parameter.
In an exemplary embodiment of the present invention, the virtual display bits to be inserted into the newly added objects can be determined through the display frequency parameters of the newly added objects obtained in step S110 and step S120, and the virtual display bits are limited, and the order of the virtual display bits corresponding to the newly added objects cannot be determined, so that the newly added objects can be sorted and screened according to the support score value of the newly added objects. The support score value is a reference standard for determining the support strength of the newly added object according to parameters of all aspects of the newly added object, and the support score value of the newly added object is calculated by the formula (3):
the method comprises the steps of obtaining a new object, obtaining a supporting point value of the new object, obtaining △ t, representing the number of days for supporting the new object, wherein s represents the supporting point value of the new object, △ t represents the number of days for supporting the new object, namely the supporting force attenuates with the square index of the number of days for supporting, when the number of days for supporting reaches a preset value (default 30 days), the new object is not supported, q represents the overall quality point of the new object, the overall quality point of the new object can be processed in a line-down mode, for example, by setting a sea match, according to central objects, p represents the performance quality point of the new object, the quality point of the new object on a searching side can be determined through a sectional adjusting coefficient, the adjusting rule p can be adjusted according to the difference of the levels, for example, when the number of days for supporting is less than 5, each new object has a higher supporting coefficient, when the number of days for supporting is greater than 6, the flow ranking of the new object is counted, the new object which does not reach the previous 30%, the new object is reduced in the supporting coefficient operation, the new object is differentiated by setting the new object, the new object is enhanced in the supporting point, the new object is eliminated.
Specifically, the overall quality score may include a brand score, a store score, a sales score, and the like of the new object, for example, the brand score of the new object is 8 (the score range is 1-10), the store score is 7, and the sales score is 6, and the performance quality score of the new object may be determined to be 7 by calculating an average value of the item scores. Of course, the overall quality score may also be other items such as a store reputation score, and the way of calculating the performance quality score may also be other ways such as a weighted average calculation, and the invention is not limited in this respect. The performance quality score may include browsing amount, click rate, etc. of the new added object, and the calculation process, such as the overall quality score calculation process, is not described herein. Similarly, the performance quality score may be other items, such as a good rating of a store, and the present invention is not limited thereto.
It should be noted that, when the number of the newly added objects in the category of the search result is smaller than a certain adjustable threshold, the newly added objects are not supported. For example, for the search category "fruit", a certain brand of fruit store newly shelved in the search result only has two commodities of "apple" and "banana", which are not diversified enough, and the rotation of the online insertion cannot be guaranteed, so that the brand of fruit store is not supported.
In step S140, the new added object is punctured into the target virtual representation bit.
In an exemplary embodiment of the present invention, the virtual display bits to be punctured are determined in the virtual display bits through the display frequency parameters obtained in step S110 and step S120, for example, the starting display bit is 10, and the truncated display bit is 200, so that the display bits to be punctured are determined to be 10, 20, 30, 200 according to the display frequency parameters. The newly added objects to be displayed are sorted in the reverse order by the support score value of each newly added object in step S130 to determine the queue to be interspersed with the newly added objects, that is, the newly added object at the front of the queue has high support score and good performance, and the newly added object with high support score is preferentially displayed at the display position with higher exposure degree. And displaying the newly added object at the corresponding virtual display position according to the display position to be interpenetrated and the queue to be interpenetrated.
Referring to fig. 3, fig. 3 schematically illustrates a schematic diagram of a search ranking implementation of newly added objects according to some embodiments of the present invention, which is described in detail below.
Firstly, off-line calculation of relevant parameters of a newly added object to be inserted, namely calculation of parameters such as a display frequency parameter and a support score value is carried out on line: calculating a mapping relation between the virtual display positions and the corresponding flow ratio of each virtual display position according to the flow ratio of the newly added object of the preset category, and calculating display frequency parameters, namely insertion parameters, of the newly added object according to the mapping relation; and calculating the performance quality score and the overall quality score corresponding to the newly added object according to the characteristics of all aspects of the newly added object, and calculating the support score of each newly added object according to the performance quality score and the overall quality score.
Secondly, the server generates a corresponding configuration file according to the display frequency parameter of the newly added object and the support score value of the newly added object obtained by the offline calculation part, sends the configuration file to a corresponding line, dynamically interpenetrates the newly added object to a display position to be interpenetrated determined by the display frequency parameter for display, and preferentially interpenetrates the newly added object with high support score.
It is noted that although the steps of the methods of the present invention are depicted in the drawings in a particular order, this does not require or imply that the steps must be performed in this particular order, or that all of the depicted steps must be performed, to achieve desirable results. Additionally or alternatively, certain steps may be omitted, multiple steps combined into one step execution, and/or one step broken down into multiple step executions, etc.
Further, in the present exemplary embodiment, a search ranking apparatus is also provided. Referring to fig. 4, the search ranking means 400 includes: the relationship determining unit 410 is configured to obtain a traffic ratio of each virtual display bit, and determine a corresponding relationship between a position of the virtual display bit and the traffic ratio; the parameter determining unit 420 is configured to determine a display frequency parameter of the newly added object according to the corresponding relationship; the score obtaining unit 430 is configured to obtain a support score value of the newly added object, so as to determine a target virtual display bit corresponding to the newly added object according to the support score value and the display frequency parameter; puncturing unit 440 is configured to puncture the new added object to the target virtual representation bits.
In an exemplary embodiment of the present invention, based on the foregoing scheme, the parameter determination unit 420 is configured to: determining a truncated display position of a queue corresponding to the virtual display position according to the corresponding relation; acquiring a target flow ratio between the truncation display bit and a starting pit bit of the queue; and determining the display frequency parameter of the newly added object according to the target flow ratio and the expected flow ratio.
In an exemplary embodiment of the present invention, based on the foregoing scheme, the parameter determination unit 420 is configured to: determining a truncated display position of the interpenetration queue corresponding to the virtual display position according to the corresponding relation; acquiring a target flow ratio between the truncation display bit and the interpenetration starting display bit of the queue; and determining the display frequency parameter of the newly added object according to the target flow ratio and the expected flow ratio.
In an exemplary embodiment of the present invention, based on the foregoing scheme, the score obtaining unit 430 is configured to: calculating a support score value of the newly added object by realizing the following formula:
wherein s represents the value of the support score of the newly added object, △ t represents the number of days of support for the newly added object, q represents the overall quality score of the virtual article, and p represents the performance quality score of the newly added object.
In an exemplary embodiment of the present invention, based on the foregoing scheme, the search ranking apparatus 400 is configured to: and when the number of the newly added objects is determined to be smaller than a preset threshold value, the newly added objects are not supported.
In an exemplary embodiment of the present invention, based on the foregoing scheme, the puncturing unit 440 is configured to: acquiring a display frequency parameter of the newly added object to determine a virtual display bit to be inserted according to the display frequency parameter; based on the support score value, performing reverse ordering on the newly added objects to be supported to generate a queue to be interpenetrated; and inserting the newly added object to be supported into the virtual display position to be inserted according to the queue to be inserted.
In an exemplary embodiment of the invention, based on the above scheme, the overall quality score includes a brand score, a shop score and a sales score of the new object, and the performance quality score includes a browsing amount and a click rate of the new object.
The specific details of each module of the search sorting apparatus have been described in detail in the corresponding search sorting method, and therefore are not described herein again.
It should be noted that although in the above detailed description several modules or units of the search ranking means are mentioned, this division is not mandatory. Indeed, the features and functionality of two or more modules or units described above may be embodied in one module or unit, according to embodiments of the invention. Conversely, the features and functions of one module or unit described above may be further divided into embodiments by a plurality of modules or units.
In addition, in an exemplary embodiment of the present invention, an electronic device capable of implementing the search ranking method is also provided.
As will be appreciated by one skilled in the art, aspects of the present invention may be embodied as a system, method or program product. Thus, various aspects of the invention may be embodied in the form of: an entirely hardware embodiment, an entirely software embodiment (including firmware, microcode, etc.) or an embodiment combining hardware and software aspects that may all generally be referred to herein as a "circuit," module "or" system.
An electronic device 500 according to such an embodiment of the invention is described below with reference to fig. 5. The electronic device 500 shown in fig. 5 is only an example and should not bring any limitation to the functions and the scope of use of the embodiments of the present invention.
As shown in fig. 5, the electronic device 500 is embodied in the form of a general purpose computing device. The components of the electronic device 500 may include, but are not limited to: the at least one processing unit 510, the at least one memory unit 520, a bus 530 connecting various system components (including the memory unit 520 and the processing unit 510), and a display unit 540.
Wherein the storage unit stores program code that is executable by the processing unit 510 to cause the processing unit 510 to perform steps according to various exemplary embodiments of the present invention as described in the above section "exemplary methods" of the present specification. For example, the processing unit 510 may execute step S110 shown in fig. 1, obtain a traffic ratio of each virtual display bit, and determine a corresponding relationship between the virtual display bit and the traffic ratio; step S120, determining the display frequency parameter of the newly added object according to the corresponding relation; step S130, obtaining a support score value of the newly added object, and determining a target virtual display position corresponding to the newly added object according to the support score value and the display frequency parameter; step S140, inserting the new added object into the target virtual display bit.
The storage unit 520 may include readable media in the form of volatile storage units, such as a random access memory unit (RAM)521 and/or a cache memory unit 522, and may further include a read only memory unit (ROM) 523.
The storage unit 520 may also include a program/utility 524 having a set (at least one) of program modules 525, such program modules 525 including, but not limited to: an operating system, one or more application programs, other program modules, and program data, each of which, or some combination thereof, may comprise an implementation of a network environment.
The electronic device 500 may also communicate with one or more external devices 570 (e.g., keyboard, pointing device, Bluetooth device, etc.), with one or more devices that enable a user to interact with the electronic device 500, and/or with any devices (e.g., router, modem, etc.) that enable the electronic device 500 to communicate with one or more other computing devices. Such communication may occur via input/output (I/O) interfaces 550. Also, the electronic device 500 may communicate with one or more networks (e.g., a Local Area Network (LAN), a Wide Area Network (WAN), and/or a public network, such as the internet) via the network adapter 560. As shown, the network adapter 560 communicates with the other modules of the electronic device 500 over the bus 530. It should be appreciated that although not shown in the figures, other hardware and/or software modules may be used in conjunction with the electronic device 500, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, and data backup storage systems, among others.
Through the above description of the embodiments, those skilled in the art will readily understand that the exemplary embodiments described herein may be implemented by software, or by software in combination with necessary hardware. Therefore, the technical solution according to the embodiment of the present invention can be embodied in the form of a software product, which can be stored in a non-volatile storage medium (which can be a CD-ROM, a usb disk, a removable hard disk, etc.) or on a network, and includes several instructions to make a computing device (which can be a personal computer, a server, a terminal device, or a network device, etc.) execute the method according to the embodiment of the present invention.
In an exemplary embodiment of the present invention, there is also provided a computer-readable storage medium having stored thereon a program product capable of implementing the above-described method of the present specification. In some possible embodiments, aspects of the invention may also be implemented in the form of a program product comprising program code means for causing a terminal device to carry out the steps according to various exemplary embodiments of the invention described in the above-mentioned "exemplary methods" section of the present description, when said program product is run on the terminal device.
Referring to fig. 6, a program product 600 for implementing the above search ranking method according to an embodiment of the present invention is described, which may employ a portable compact disc read only memory (CD-ROM) and include program code, and may be run on a terminal device, such as a personal computer. However, the program product of the present invention is not limited in this regard and, in the present document, a readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.
The program product may employ any combination of one or more readable media. The readable medium may be a readable signal medium or a readable storage medium. A readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the readable storage medium include: an electrical connection having one or more wires, a portable disk, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.
A computer readable signal medium may include a propagated data signal with readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A readable signal medium may also be any readable medium that is not a readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device.
Program code embodied on a readable medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Program code for carrying out operations for aspects of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computing device, partly on the user's device, as a stand-alone software package, partly on the user's computing device and partly on a remote computing device, or entirely on the remote computing device or server. In the case of a remote computing device, the remote computing device may be connected to the user computing device through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computing device (e.g., through the internet using an internet service provider).
Furthermore, the above-described figures are merely schematic illustrations of processes involved in methods according to exemplary embodiments of the invention, and are not intended to be limiting. It will be readily understood that the processes shown in the above figures are not intended to indicate or limit the chronological order of the processes. In addition, it is also readily understood that these processes may be performed synchronously or asynchronously, e.g., in multiple modules.
Through the above description of the embodiments, those skilled in the art will readily understand that the exemplary embodiments described herein may be implemented by software, or by software in combination with necessary hardware. Therefore, the technical solution according to the embodiment of the present invention can be embodied in the form of a software product, which can be stored in a non-volatile storage medium (which can be a CD-ROM, a usb disk, a removable hard disk, etc.) or on a network, and includes several instructions to enable a computing device (which can be a personal computer, a server, a touch terminal, or a network device, etc.) to execute the method according to the embodiment of the present invention.
Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This application is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.
It will be understood that the present disclosure is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.
Claims (10)
1. A search ranking method for newly added objects is characterized by comprising the following steps:
acquiring the traffic ratio of each virtual display position, and determining the corresponding relation between the virtual display position and the traffic ratio;
determining the display frequency parameter of the newly added object according to the corresponding relation;
acquiring a support score value of the newly added object, and determining a target virtual display position corresponding to the newly added object according to the support score value and the display frequency parameter;
and inserting the newly added object into the target virtual display bit.
2. The search ranking method according to claim 1, wherein determining the display frequency parameter of the newly added object according to the correspondence includes:
determining a truncated display position of a queue corresponding to the virtual display position according to the corresponding relation;
acquiring a target flow ratio between the truncation display bit and a starting display bit of the queue;
and determining the display frequency parameter of the newly added object according to the target flow ratio and the expected flow ratio.
3. The search ranking method according to claim 2, wherein the determining of the display frequency parameter of the newly added object according to the correspondence further includes:
determining a truncated display position of the interpenetration queue corresponding to the virtual display position according to the corresponding relation;
acquiring a target flow ratio between the truncation display bit and the interpenetration starting display bit of the queue;
and determining the display frequency parameter of the newly added object according to the target flow ratio and the expected flow ratio.
4. The search ranking method of claim 1, wherein obtaining the support score value of the newly added object comprises:
calculating a support score value of the newly added object by the following formula:
wherein s represents the value of the support score of the newly added object, △ t represents the number of days of support for the newly added object, q represents the overall quality score of the virtual article, and p represents the performance quality score of the newly added object.
5. The search ranking method of claim 4, wherein the search ranking method comprises:
and when the number of the newly added objects is determined to be smaller than a preset threshold value, the newly added objects are not supported.
6. The search ranking method of claim 4, wherein the puncturing of the new objects to the target virtual representation bits. The method comprises the following steps:
acquiring a display frequency parameter of the newly added object to determine a virtual display bit to be inserted according to the display frequency parameter;
based on the support score value, performing reverse ordering on the newly added objects to be supported to generate a queue to be interpenetrated;
and inserting the newly added object to be supported into the virtual display position to be inserted according to the queue to be inserted.
7. The search ranking method according to claim 4, wherein the overall quality score includes a brand score, a shop score, and a sales score of the newly added object, and the performance quality score includes a browsing amount and a click rate of the newly added object.
8. A search ranking apparatus, comprising:
the relation determining unit is used for acquiring the traffic ratio of each virtual display position and determining the corresponding relation between the position of the virtual display position and the traffic ratio;
a parameter determining unit, configured to determine, according to the correspondence, a display frequency parameter of the newly added object;
the score acquisition unit is used for acquiring a support score value of the newly added object so as to determine a target virtual display position corresponding to the newly added object according to the support score value and the display frequency parameter;
and the inserting unit is used for inserting the newly added object into the target virtual display position.
9. An electronic device, comprising:
a processor; and
a memory having computer readable instructions stored thereon which, when executed by the processor, implement the search ranking method of any of claims 1 to 7.
10. A computer-readable medium, on which a computer program is stored, which, when being executed by a processor, carries out the search ranking method according to any one of claims 1 to 7.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811530230.3A CN111324634B (en) | 2018-12-14 | 2018-12-14 | Search ordering method and device, electronic equipment and storage medium |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811530230.3A CN111324634B (en) | 2018-12-14 | 2018-12-14 | Search ordering method and device, electronic equipment and storage medium |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN111324634A true CN111324634A (en) | 2020-06-23 |
| CN111324634B CN111324634B (en) | 2024-04-09 |
Family
ID=71166769
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201811530230.3A Active CN111324634B (en) | 2018-12-14 | 2018-12-14 | Search ordering method and device, electronic equipment and storage medium |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN111324634B (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN113240486A (en) * | 2021-05-10 | 2021-08-10 | 北京沃东天骏信息技术有限公司 | Traffic distribution method and device in search scene |
Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US9245026B1 (en) * | 2013-06-26 | 2016-01-26 | Amazon Technologies, Inc. | Increasing the relevancy of search results across categories |
| CN105741147A (en) * | 2016-02-26 | 2016-07-06 | 谈阳 | APP (Application) shop promotion system |
| US20160321716A1 (en) * | 2015-04-30 | 2016-11-03 | Wal-Mart Stores, Inc. | System, method, and non-transitory computer-readable storage media for enhancing online product search through multiobjective optimization of product search ranking functions |
| CN106484701A (en) * | 2015-08-25 | 2017-03-08 | 阿里巴巴集团控股有限公司 | A kind of information displaying method based on business object and device |
| CN107451895A (en) * | 2017-08-07 | 2017-12-08 | 玫瑰视界（北京）网络科技有限公司 | Merchandise news methods of exhibiting and device |
| WO2018090786A1 (en) * | 2016-11-18 | 2018-05-24 | 深圳市世强元件网络有限公司 | Method for accurately searching within website |
-
2018
- 2018-12-14 CN CN201811530230.3A patent/CN111324634B/en active Active
Patent Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US9245026B1 (en) * | 2013-06-26 | 2016-01-26 | Amazon Technologies, Inc. | Increasing the relevancy of search results across categories |
| US20160321716A1 (en) * | 2015-04-30 | 2016-11-03 | Wal-Mart Stores, Inc. | System, method, and non-transitory computer-readable storage media for enhancing online product search through multiobjective optimization of product search ranking functions |
| CN106484701A (en) * | 2015-08-25 | 2017-03-08 | 阿里巴巴集团控股有限公司 | A kind of information displaying method based on business object and device |
| CN105741147A (en) * | 2016-02-26 | 2016-07-06 | 谈阳 | APP (Application) shop promotion system |
| WO2018090786A1 (en) * | 2016-11-18 | 2018-05-24 | 深圳市世强元件网络有限公司 | Method for accurately searching within website |
| CN107451895A (en) * | 2017-08-07 | 2017-12-08 | 玫瑰视界（北京）网络科技有限公司 | Merchandise news methods of exhibiting and device |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN113240486A (en) * | 2021-05-10 | 2021-08-10 | 北京沃东天骏信息技术有限公司 | Traffic distribution method and device in search scene |
Also Published As
| Publication number | Publication date |
|---|---|
| CN111324634B (en) | 2024-04-09 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| EP3617952A1 (en) | Information search method, apparatus and system | |
| CN111612581A (en) | Method, device and equipment for recommending articles and storage medium | |
| CN104598539A (en) | Internet event hot degree calculation method and terminal | |
| CN113422986B (en) | Method, apparatus, device, medium, and program product for live room recommendation | |
| CN109389365B (en) | Multi-person collaborative document processing method and device and electronic equipment | |
| CN111400600A (en) | Message pushing method, device, equipment and storage medium | |
| CN110833696A (en) | Player ranking method and device, storage medium and electronic equipment | |
| CN111754278A (en) | Article recommendation method and device, computer storage medium and electronic equipment | |
| CN110427436A (en) | The method and device of entity similarity calculation | |
| CN111125342A (en) | Exercise test data generation method and device | |
| CN109407953A (en) | Using lookup method, device, computer installation and storage medium | |
| CN109597482B (en) | Automatic page turning method and device for electronic book, medium and electronic equipment | |
| CN114461919A (en) | Information recommendation model training method and device | |
| CN111324634B (en) | Search ordering method and device, electronic equipment and storage medium | |
| US20190080251A1 (en) | Reward-based recommendations of actions using machine-learning on telemetry data | |
| CN109951859B (en) | Wireless network connection recommendation method and device, electronic equipment and readable medium | |
| CN111402000A (en) | Method, device and system for generating business page and computer system | |
| CN111177564A (en) | Product recommendation method and device | |
| CN110852078A (en) | Method and device for generating title | |
| CN114925275A (en) | Product recommendation method and device, computer equipment and storage medium | |
| CN114035729A (en) | Electronic voting method and device and terminal equipment | |
| CN110874737B (en) | Payment mode recommendation method and device, electronic equipment and storage medium | |
| CN109218411A (en) | Data processing method and device, computer readable storage medium, electronic equipment | |
| CN111488537A (en) | Page display method and device | |
| CN113326368B (en) | Answering data processing method, device, equipment and storage medium |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| GR01 | Patent grant | ||
| GR01 | Patent grant |