CN111222906A - Activity data processing method, system, device, equipment and readable storage medium - Google Patents
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Abstract
The application belongs to the technical field of internet, and provides an activity data processing method, a system, a device, equipment and a readable storage medium, wherein the method comprises the steps that a management platform receives an activity subscription request sent by a mobile terminal, and records subscription account information of the mobile terminal; receiving activity record data of the transaction terminal in a preset time period, and searching subscription account information corresponding to the activity record data according to a corresponding relation between activity participant account information and subscription account information in the preset activity record data, wherein the activity record data comprises first data sent to the transaction terminal by an activity participant account; when the number of the activity record data corresponding to the found subscription account information is larger than a preset value, acquiring the activity record data comprising an activity participant account corresponding to the subscription account information; and sending second data to the acquired activity participant account, wherein the value of the second data is smaller than that of the first data. The scheme improves the interaction efficiency of the offline consumption user and the merchant.
Description
Technical Field
The present application relates to the field of internet technologies, and in particular, to a method, a system, an apparatus, a device, and a readable storage medium for processing activity data.
Background
The offline consumption is the consumption in a physical store, and has incomparable advantages compared with the online consumption, mainly embodied in that the offline consumption can be judged by the real objects and the store environment, but not by pictures, descriptions or comments on the line, which is helpful for users to buy or enjoy the assured goods.
At present, when a user purchases products on line, the user usually completes transactions under the line directly, the interaction with a merchant is less, the on-line data cannot be effectively matched with the off-line data, and the improvement of the interaction efficiency of the off-line consumption user and the merchant is not facilitated.
Content of application
The application mainly aims to provide an activity data processing method, system, equipment and readable storage medium, and aims to solve the technical problem that in the prior art, the interaction efficiency of an offline consumer user and a merchant is low.
In order to achieve the above object, a first aspect of the embodiments of the present application provides an activity data processing method, including:
the management platform receives an active subscription request sent by a mobile terminal and records subscription account information of the mobile terminal;
the method comprises the steps that a management platform receives activity record data of a trading terminal in a preset time period, and according to the corresponding relation between activity participant account information and subscription account information in preset activity record data, the subscription account information corresponding to the activity record data is searched, wherein the activity record data comprises first data sent to the trading terminal by an activity participant account;
when the number of the activity record data corresponding to the found subscription account information is larger than a preset value, the management platform acquires an activity participant account corresponding to the subscription account information from the activity record data;
and the management platform sends second data to the obtained activity participant account, wherein the numerical value of the second data is smaller than that of the first data.
A second aspect of the embodiments of the present application provides an activity data processing system, including a transaction terminal, a management platform, and a mobile terminal, where the transaction terminal and the mobile terminal are both in communication connection with the management platform, and the management platform receives an activity subscription request sent by the mobile terminal, and records subscription account information of the mobile terminal; the management platform receives activity record data of a transaction terminal in a preset period of time, and searches subscription account information corresponding to the activity record data according to a corresponding relation between activity participant account information and subscription account information in preset activity record data, wherein the activity record data comprises first data sent to the transaction terminal by an activity participant account; when the number of the activity record data corresponding to the found subscription account information is larger than a preset value, the management platform acquires an activity participant account corresponding to the subscription account information included in the activity record data; and the management platform sends second data to the acquired activity participant account, wherein the numerical value of the second data is smaller than that of the first data.
A third aspect of the embodiments of the present application provides an activity data processing apparatus, including:
the transaction terminal comprises a communication module and a transaction module, wherein the communication module is used for receiving an activity subscription request sent by the mobile terminal and also used for receiving activity record data of the transaction terminal in a preset time period, and the activity record data comprises a first number sent to the transaction terminal by an activity participant account;
the recording module is used for recording the subscription account information of the mobile terminal;
the searching module is used for searching the subscription account information corresponding to the activity record data according to the corresponding relation between the activity participant account information and the subscription account information in the preset activity record data;
the obtaining module is used for obtaining an activity participant account corresponding to the subscription account information in the activity record data when the number of the activity record data corresponding to the searched subscription account information is larger than a preset value;
and the execution module is used for sending second data to the acquired activity participant account, and the numerical value of the second data is smaller than that of the first data.
A fourth aspect of embodiments of the present application provides an active data processing apparatus, comprising a memory, a processor and a computer program stored in the memory and executable on the processor, wherein the processor, when executing the computer program, implements the steps of the method as described above.
A fifth aspect of embodiments of the present application provides a readable storage medium, which stores a computer program, and the computer program, when executed by a processor or a processing unit, implements the steps of the method described above.
According to the embodiment of the application, the corresponding subscription account information is searched through the account information of the activity participants in the activity record data, the online data and the offline data are matched through the corresponding relation between the account information of the activity participants and the subscription account information, the data matching between the online activity participants and the online subscription account is realized, the further interaction between the merchants and the activity participants based on the matched online data and the matched offline data is supported, the online transaction of the activity participants is not needed, and the interaction efficiency between the merchants and the online customers is improved.
Drawings
In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present application, and for those skilled in the art, other drawings can be obtained according to the structures shown in the drawings without creative efforts.
Fig. 1 is a schematic flow chart illustrating an implementation of an activity data processing method according to an embodiment of the present application;
fig. 2 is a schematic flow chart illustrating an implementation of the activity data processing method according to the second embodiment of the present application;
fig. 3 is a schematic flow chart illustrating an implementation of an activity data processing method according to a third embodiment of the present application;
fig. 4 is a schematic flow chart of an implementation of an activity data processing method according to a fourth embodiment of the present application;
fig. 5 is a schematic flow chart of an implementation of the activity data processing method according to the fifth embodiment of the present application;
fig. 6 is a schematic flow chart of an implementation of an activity data processing method according to a sixth embodiment of the present application;
FIG. 7 is a system diagram of an active data processing system according to a seventh embodiment of the present application;
fig. 8 is a schematic diagram of an activity data processing apparatus according to an eighth embodiment of the present application;
fig. 9 is a schematic hardware structure diagram of an active data processing apparatus according to a ninth embodiment of the present application.
The implementation, functional features and advantages of the objectives of the present application will be further explained with reference to the accompanying drawings.
Detailed Description
In the following description, for purposes of explanation and not limitation, specific details are set forth, such as particular system structures, techniques, etc. in order to provide a thorough understanding of the embodiments of the present application. It will be apparent, however, to one skilled in the art that the present application may be practiced in other embodiments that depart from these specific details. In other instances, detailed descriptions of well-known systems, devices, circuits, and methods are omitted so as not to obscure the description of the present application with unnecessary detail.
It will be understood that the terms "comprises" and/or "comprising," when used in this specification and the appended claims, specify the presence of stated features, integers, steps, operations, elements, and/or components, but do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, and/or groups thereof.
It is also to be understood that the terminology used in the description of the present application herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the application. As used in the specification of the present application and the appended claims, the singular forms "a," "an," and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise.
It should be further understood that the term "and/or" as used in this specification and the appended claims refers to and includes any and all possible combinations of one or more of the associated listed items.
As used in this specification and the appended claims, the term "if" may be interpreted contextually as "when", "upon" or "in response to a determination" or "in response to a detection". Similarly, the phrase "if it is determined" or "if a [ described condition or event ] is detected" may be interpreted contextually to mean "upon determining" or "in response to determining" or "upon detecting [ described condition or event ]" or "in response to detecting [ described condition or event ]".
In particular implementations, the terminal devices described in embodiments of the present application include, but are not limited to, other portable devices such as mobile phones, laptop computers, or tablet computers having touch sensitive surfaces (e.g., touch screen displays and/or touch pads). It should also be understood that in some embodiments, the device is not a portable communication device, but is a desktop computer having a touch-sensitive surface (e.g., a touch screen display and/or touchpad).
In the discussion that follows, a terminal device that includes a display and a touch-sensitive surface is described. However, it should be understood that the terminal device may include one or more other physical user interface devices such as a physical keyboard, mouse, and/or joystick.
The terminal device supports various applications, such as one or more of the following: a drawing application, a presentation application, a word processing application, a website creation application, a disc burning application, a spreadsheet application, a gaming application, a telephone application, a video conferencing application, an email application, an instant messaging application, an exercise support application, a photo management application, a digital camera application, a web browsing application, a digital music player application, and/or a digital video player application.
Various applications that may be executed on the terminal device may use at least one common physical user interface device, such as a touch-sensitive surface. One or more functions of the touch-sensitive surface and corresponding information displayed on the terminal can be adjusted and/or changed between applications and/or within respective applications. In this way, a common physical architecture (e.g., touch-sensitive surface) of the terminal can support various applications with user interfaces that are intuitive and transparent to the user.
In addition, in the description of the present application, the terms "first", "second", and the like are used only for distinguishing the description, and are not intended to indicate or imply relative importance.
In order to explain the technical solution described in the present application, the following description will be given by way of specific examples.
Referring to fig. 1, it is a schematic diagram of an implementation flow of an activity data processing method provided in an embodiment of the present application, where the method includes:
s11: the management platform receives an active subscription request sent by a mobile terminal and records subscription account information of the mobile terminal;
in this embodiment, the merchant publishes the activity data on the management platform, and the buyer views and subscribes to the activity through the mobile terminal. And the transaction terminal at the merchant side and the mobile terminal at the buyer side are both in communication connection with the management platform. It should be noted that, the merchant may issue the activity data through data interaction between the transaction terminal and the management platform, or may issue the activity data through data interaction between an individual terminal device and the management platform, which is not limited herein. The transaction terminal may be a POS or a cash register device, etc. The mobile terminal can be a mobile phone, a notebook computer, a tablet computer and the like.
When a buyer looks up activity data published by a merchant on a mobile terminal, an activity subscription request is triggered on the mobile terminal, the mobile terminal sends the activity subscription request to a management platform, and the management platform records subscription account information of the mobile terminal after receiving the activity subscription request sent by the mobile terminal. The activity subscription request includes the buyer's subscription account information and activity encoding information. The subscription account information may be account information registered by the purchaser on a tool such as an APP or an applet of the mobile terminal. The activity encoding information is unique identification information corresponding to the target activity, and is composed of a string of numbers. And the subscription account information subscribed to the target activity is recorded according to the activity coding information in a classified manner, so that the ordering and the use are convenient.
Optionally, after receiving the activity subscription request, the management platform sends a notification instruction that the activity subscription is successful to the mobile terminal.
S12: the method comprises the steps that a management platform receives activity record data of a trading terminal in a preset time period, and according to the corresponding relation between activity participant account information and subscription account information in preset activity record data, the subscription account information corresponding to the activity record data is searched, wherein the activity record data comprises first data sent to the trading terminal by an activity participant account;
the buyer completes the transaction with the merchant at the transaction terminal on line. The transaction modes are various, such as WeChat payment, Paibao payment, APP activity page payment, small program activity page payment and the like. When the buyer pays, the first data is sent to the transaction terminal, the transaction terminal records account information corresponding to the transaction payment account, such as a name, a WeChat account name, a Paibao account name or an account number registered by the buyer in the activity APP, and at this time, the account information corresponding to the payment account is called as activity participant account information. The activity participant account information and the subscription account information may be the same or different according to different payment methods.
Optionally, the management platform is preset with a corresponding relationship between the activity participant account information and the subscription account information. The mapping of the activity participant account information to the subscription account information may be implemented by binding a payment account of the buyer with a subscription account (e.g., a registered account) on the mobile terminal. And the payment account and the subscription account of the buyer can be bound through the transaction terminal during the transaction. And the management platform records and stores the corresponding relation uploaded by the mobile terminal or the transaction terminal. In the embodiment, the subscription account information is directly searched through the account information of the activity participants, the online data and the offline data are matched through the corresponding relation between the account information of the activity participants and the subscription account information, the data matching between the offline activity participants and the online subscription account is realized, the further interaction between the merchants and the activity participants based on the matched online data and offline data is supported, the online transaction of the activity participants is not required, and the interaction efficiency between the merchants and the offline customers is improved.
And after receiving the first data sent to the transaction terminal by the activity participant account, the transaction terminal generates activity record data and sends the activity record data to the management platform. The activity log data includes values of the first data, activity participant account information, activity encoding information, and the like. It is to be understood that the first data corresponds to a numerical magnitude of a payment fee incurred during consumption by the activity participant.
And the management platform searches the subscription account information corresponding to the activity record data according to the preset corresponding relation between the activity participant account information and the subscription account information. Optionally, in order to speed up the search efficiency, the management platform records the subscription account information according to the activity coding information in a classified manner, the management platform first screens out the corresponding recorded subscription account information according to the activity coding information in the activity recording data to form an activity subscription table, and then searches out the matched subscription account information in the activity subscription table according to the subscription account information corresponding to the activity participant account information.
It should be noted that the activity data issued by the merchant on the management platform includes a predetermined time period, and the management platform acquires the activity data record uploaded by the transaction terminal of the merchant within the predetermined time period. For example, the management platform only acquires the generated activity record data of the transaction terminal from zero in the morning of 10/1 th in 2019 to 24:00 in 10/1 th in 2019.
S13: when the number of the activity record data corresponding to the found subscription account information is larger than a preset value, the management platform acquires an activity participant account corresponding to the subscription account information from the activity record data;
and when the subscription account information matched with the account information of the activity participants is found, counting the number of the activity record data corresponding to the found subscription account information. For example, if the found subscription account information includes account a, account B, and account C, the amount of the corresponding activity record data is 3. And when the quantity of the activity record data is greater than the preset value, the management platform acquires the activity participant account in the activity record data.
Optionally, the activity record data further includes a statistical unit and a statistical term, and the statistical term corresponds to the number of the statistical unit included in the activity record data. For example, the statistical unit is the number of tables, the statistical item is 3, which indicates that the activity participant consumes 3 tables of dishes in the transaction corresponding to the activity record data; or the counting units are the number, the counting item is 5, and the activity participant consumes 5 commodities in the transaction corresponding to the activity record data.
Further, the management platform counts the sum of the statistical items in the activity record data corresponding to the searched subscription account information, and when the sum of the statistical items is greater than a preset value, the management platform acquires the account of the activity participant in the activity record. For example, if the searched subscription account information includes account a, account B, and account C, the statistical items of the corresponding activity record data are respectively 3, 4, and 5, the sum of the statistical items is 3+4+5, which is 12, and the preset value is 10, and the management platform acquires the account of the activity participant in the activity record.
S14: and the management platform sends second data to the obtained activity participant account, wherein the numerical value of the second data is smaller than that of the first data.
And the management platform calculates the second data according to a preset calculation rule. Optionally, the preset calculation rule is that the second data is a product of the first data and a preset percentage. For example, if the first data is 200 and the predetermined percentage is 10%, the second data is 200 × 10% — 20. Optionally, the preset calculation rule is that when the number a of the activity record data is larger than aiWhen the second data is BiWhen the number of activity record data A is larger than Ai+1When the second data is Bi+1By analogy, wherein AiIs less than Ai+1And B isiIs less than Bi+1. Further optionally, the predetermined calculation rule is a combination of the two forms, that is, when the amount of activity record data A is greater than AiThe second data is the first data Ci% when the amount of active recording data A is greater than Ai+1Then, the second data is the first data Ci+1%, wherein Ci% less than Ci+1% of the total weight of the composition. For example, when the number of the activity record data is greater than 50, the second data is the first data × 10%, and when the number of the activity record data is greater than 60, the second data is the first data × 15%.
And the management platform directly sends the second data to the account of the activity participant, and after the account of the activity participant receives the second data, the value of the second data is correspondingly increased corresponding to the monetary value in the account.
It should be noted that the cash register account bound to the transaction terminal may be a merchant cash register account or a platform cash register account. Preferably, the platform cash register account is selected, the cash register management is unified through the platform, the data interaction process is convenient to simplify, and the interaction efficiency of a merchant and an offline consumer is improved.
The embodiment determines the numerical value of the second data according to the numerical value of the first data sent by the activity participant during transaction, and the larger the first data is, the greater the feedback force of the merchant is, so that the viscosity of the offline consumption user and the merchant is increased, and the drainage effect of the merchant is improved.
The embodiment is particularly suitable for the traditional catering industry such as hotels, restaurants and the like which mainly use an offline consumption mode as a main mode, overcomes the problems of less interaction between offline consumer users and merchants and low interaction efficiency, is favorable for increasing the viscosity between the merchants and the offline consumer users, and improves the drainage effect.
Referring to fig. 2, it is a schematic flow chart of an implementation of the activity data processing method provided in the second embodiment of the present application, and the method includes S21 to S27, where S21 to S24 are the same as S11 to S14, which are not repeated herein, but the difference is that S25 to S27 are further included after S22, which is detailed as follows:
s25: searching a preset historical buyer data table according to the merchant identity information in the activity record data, and matching historical activity buyer information corresponding to the searched subscription account information from the historical buyer data table;
s26: updating interactive sticky data of the historical active buyer information when the historical active buyer information is matched;
s27: and when the historical activity buyer information is not matched, adding the subscription account information as the historical activity buyer information into the historical buyer data table, and generating the interactive sticky data.
In this embodiment, the management platform has a default historical buyer data table corresponding to each merchant. The historical activity buyer information and the corresponding interactive sticky data of the historical activity buyer information participating in past activities of the merchant are recorded in the historical buyer data table, the historical activity buyer information can be consistent with the subscription account information, the interactive sticky data is used for representing the interactive degree of the buyer and the merchant, and the larger the interactive sticky data is, the higher the interactive degree of the buyer and the merchant is. The interactive sticky data may represent the number of activities engaged by the buyer/the total number of activities published by the merchant.
The activity record data includes merchant identity information. The merchant identity information may be a merchant name, or a merchant ID number assigned by the system, or the like. After step S22, the management platform finds out a preset historical buyer data table according to the merchant identity information in the activity record data, and matches historical activity buyer information corresponding to the found subscription account information from the historical buyer data table for confirming whether the subscription account participates in past activities of the merchant.
And when the historical activity buyer information is matched, indicating that an activity participant corresponding to the subscription account participates in the activities published by the merchant in the past, and updating the interactive sticky data corresponding to the historical activity buyer information if the activity participant is an old customer. It should be noted that, when updating the interactive sticky data of the historical activity buyer, the management platform first obtains the total number of activities issued by the merchant, and then increases 1 on the number of activities in which the merchant participates, and the ratio of the two is the interactive sticky data. It is to be appreciated that denominator values of interactive sticky data of multiple historically active buyers in the historical buyer data table of the same merchant may be consistent or in a multiple relationship.
And when the historical activity buyer information is not matched, the activity participant corresponding to the subscription account does not participate in the activity published by the merchant in the past, and the activity participant is a new customer, the subscription account information is used as the historical activity buyer information and added into the historical buyer data table, and the interactive sticky data is generated. At this point, the interactive sticky data may be expressed as 1/d, d being the total number of activities issued by the merchant.
According to the embodiment, historical activity customers of merchants are managed by presetting historical buyer data, and the interaction viscosity data is generated, so that the merchants can conveniently monitor and check the customers with high interaction degree, the merchants can make effective interaction measures for the customers with high interaction degree, relevant activity information can be pushed in a targeted manner, and the accuracy of information pushing can be improved.
Referring to fig. 3, which is a schematic flow chart illustrating an implementation of the activity data processing method provided in the third embodiment of the present application, including S31 to S39, where S31 to S37 are the same as S21 to S27, and are not described herein again, but different from S32, including S38 and S39, which are detailed as follows:
s38: generating activity heat information according to the quantity of the activity record data corresponding to the searched subscription account information;
s39: and searching historical activity buyer information with the interactive sticky data meeting the requirements from the corresponding historical buyer data table, and sending the activity popularity information to an account corresponding to the searched historical activity buyer information.
The activity heat information represents a degree of progress of the target activity. And the management platform generates activity heat information according to the quantity of the activity record data corresponding to the searched subscription account information. The activity heat information includes an activity heat value, which may be equal in magnitude to the number of activity record data, or may be a ratio between the number of activity record data and a preset value, or other representation. The activity heat value is convenient for the buyer and the merchant to know the activity progress degree, can draw up the activity desire of the buyer and improve the enthusiasm of the buyer in the activity
In this embodiment, the management platform performs targeted activity recommendation for the old customers. Specifically, the management platform finds out historical active buyer information with satisfactory interactive sticky data from historical buyer data corresponding to merchants. For example, historical active buyer information with interactive sticky data greater than 50% is looked up. And sending activity popularity information according to the account corresponding to the found historical activity buyer information. The activity popularity information can be sent to the APP account corresponding to the historical activity buyer, and can also be sent through a short message. The activity heat information also includes activity detail contents and the like.
According to the embodiment, the activity popularity information is pushed to the historical activity buyers of which the interactive viscosity data meet the requirements, activity promotion is performed in a targeted manner, and the accuracy of the activity information pushing object is improved.
Referring to fig. 4, which is a schematic flow chart illustrating an implementation process of the activity data processing method according to the fourth embodiment of the present application, including S41 to S48, where S41 to S47 are the same as S21 to S27, which is not described herein again, but is different in that after S42, an implementation process further includes S48, which is described as follows:
s48: according to the corresponding relation between the activity coding information and the subscription account information in the preset activity record data, the subscription account information corresponding to the activity coding information is searched, and the activity popularity information is sent to the searched subscription account of the subscription account information.
In this embodiment, the activity popularity information is also pushed to the clients who have subscribed to the target activity, so as to facilitate the activity progress situation. Specifically, the management platform finds out the subscription account information subscribed to the activity according to the activity coding information in the activity record data, and sends the activity popularity information to the found subscription account subscribed to the activity.
Referring to fig. 5, which is a schematic flow chart illustrating an implementation process of the activity data processing method according to the fifth embodiment of the present application, including S51 to S57, where S51 to S54 are the same as S11 to S14, which are not described herein again, but different from S52 and then include S55 to S57, which are detailed as follows:
s55: receiving a queuing subscription request sent by a mobile terminal, and generating and recording a queuing number corresponding to subscription account information in the queuing subscription request;
s56: according to the corresponding relation between the preset queuing number and the queuing interactive data, searching the queuing interactive data corresponding to the subscription account, and generating queuing record data according to the subscription account information and the queuing interactive data;
s57: and sending the queuing record data to a transaction terminal so that the transaction terminal generates the first data according to queuing interaction data in the queuing record data and actual consumption data of the activity participants corresponding to the subscription account information.
In this embodiment, the merchant initiates the queuing function for a predetermined period of time. The offline subscriber triggers a queued subscription request based on the mobile terminal. After receiving the queuing subscription request, the management platform records the subscription account information in the queuing subscription request and generates a queuing number corresponding to the subscription account information. For example, the management platform receives a queuing subscription request of the user a, and generates a queuing number of 20 of the user a after acquiring an account of the user a. It can be understood that the management platform sends the generated queuing number to the mobile terminal corresponding to the subscription account information, and the mobile terminal generates queuing code information carrying the queuing number and the subscription account information to be displayed to the user so as to inform the user of the queuing condition.
The management platform is preset with a corresponding relation between the queuing number and the queuing interaction data, and can be determined by a merchant. For example, if the queue number is in the range of 1-20, the queue interactive data is A, if the queue number is in the range of 21-40, the queue interactive data is B, if the queue number is in the range of 40-60, and the queue interactive data is C.
And after the management platform finds out the queuing interaction data according to the queuing number corresponding to the subscription account, the management platform generates queuing record data according to the subscription account information and the queuing interaction data.
In this embodiment, after the management platform generates the queuing record data, the management platform sends the queuing record data to the transaction terminal. And when the transaction terminal settles the account, acquiring the subscription account information according to the queuing code information presented by the active participant, and searching the corresponding queuing interaction data in the queuing record data according to the subscription account information. And finally, generating the first data according to the queuing interaction data and the actual consumption data of the activity participants corresponding to the subscription account information. The transaction terminal searches the queue interaction data corresponding to the activity participants, generates first data according to the queue interaction data A and the actual consumption data B, and according to different settings, the calculation method of the first data is different, for example, the first data is B (1-A%), or the first data is B-A. For example, if the user has three pieces of queued interaction data of 10 and actually consumes 100 elements, the first data is 100 minus 10 and equals 90 elements, or the first data is 100 × 1-10% and equals 90 elements. This embodiment is feedback to the queuing user at the time of transaction generation.
In other embodiments, after the management platform generates the queuing record data and finds out the subscription account information corresponding to the activity participant account information in the activity record data, the management platform determines the queuing interaction data corresponding to the activity record data according to the queuing record data. And determining third data according to the queued interaction data and the first data. At this time, the third data may be the first data, and the queued interaction data is less than 1. Or the third data is queued interactive data. And sending the third data to the activity participant account in the activity record data. This embodiment is feedback to the queuing user after the transaction is completed.
The embodiment determines the queuing interaction data according to the queuing number of the activity participant, so that certain feedback is given to the activity participant, the dining experience of the offline consumption user is improved, and the stickiness between the offline consumption user and a merchant is increased.
Referring to fig. 6, which is a schematic flow chart illustrating an implementation process of the activity data processing method according to the sixth embodiment of the present application, including S61 to S65, where S61 to S64 are the same as S11 to S14, which is not described herein again, but is different in that after S62, an implementation process further includes S65, which is described as follows:
s65: and sending fourth data to the sharer account in the activity record data, wherein the fourth data is determined according to the numerical value of the first data in the activity record data.
In this embodiment, after the activity participant successfully consumes, the mobile terminal generates a sharing code with account information of the sharer and merchant information, where the account information of the sharer may be subscription account information corresponding to the activity participant, and the merchant information may be a merchant ID code or a merchant name, and the like. When the customer settles the account, the sharing code is presented, and after the transaction terminal scans the sharing code to acquire sharer account information and merchant information contained in the sharing code, whether the merchant information is the same as the preset merchant information is judged. The preset merchant information is the merchant information of the transaction terminal, and the sharing reward can be enjoyed only by the sharing code of the merchant.
And when the merchant information in the sharing code is the same as the preset merchant information, the transaction terminal encapsulates the account information of the sharer in the sharing code in the activity record data. And when the management platform receives the activity record data, obtaining sharer account information in the activity record data, and calculating fourth data according to the numerical value of the first data in the activity record data. It is understood that the value of the fourth data is smaller than that of the first data, for example, when the first data is larger than 100, the fourth data is 10, and the specific determination manner is not described in detail herein.
And finally, the management platform sends fourth data to the sharer account according to the sharer account information.
The embodiment can stimulate off-line consumption users to share the merchants with friends, is beneficial to draining the merchants, and simultaneously improves the viscosity of the customers and the merchants.
Further, the management platform sends fifth data to the activity participant account according to the activity participant account information in the activity record data. The fifth data is smaller than the first data, and preferably the fifth data is determined from the first data. For example, when the first data is greater than 100, the fifth data is 8, and the specific determination manner is not described in detail herein. The setting of the fifth data can incentivize the shared customer to go to store for consumption.
Referring to fig. 7, which is a schematic system diagram of an activity data processing system provided in the seventh embodiment of the present application, including a management platform 100, a transaction terminal 200, and a mobile terminal 300, where the transaction terminal 200 and the mobile terminal 300 are both in communication connection with the management platform 100, and the management platform 100 receives an activity subscription request sent by the mobile terminal 300, and records subscription account information of the mobile terminal 300; the management platform 100 receives activity record data of the transaction terminal 200 in a predetermined period of time, and searches for subscription account information corresponding to the activity record data according to a corresponding relationship between activity participant account information and subscription account information in preset activity record data, wherein the activity record data comprises first data sent to the transaction terminal 200 by an activity participant account; when the number of the activity record data corresponding to the found subscription account information is greater than a preset value, the management platform 100 acquires an activity participant account corresponding to the subscription account information included in the activity record data; the management platform 100 sends second data to the acquired activity participant account, wherein the value of the second data is smaller than that of the first data.
Referring to fig. 8, which is a schematic diagram of an activity data processing apparatus 8 according to an eighth embodiment of the present application, the activity data processing apparatus 8 includes units for performing steps in the corresponding embodiment of fig. 1. Please refer to fig. 1 for the related description of the corresponding embodiment. Fig. 8 shows a schematic diagram of an activity data processing device 8 comprising:
a communication module 801, configured to receive an activity subscription request sent by a mobile terminal, and further configured to receive activity record data of a transaction terminal in a preset time period, where the activity record data includes first data sent by an activity participant account to the transaction terminal;
a recording module 802, configured to record subscription account information of the mobile terminal;
the searching module 803 is configured to search, according to a corresponding relationship between the activity participant account information and the subscription account information in the preset activity record data, subscription account information corresponding to the activity record data;
an obtaining module 804, configured to obtain an activity participant account corresponding to the subscription account information included in the activity record data when the number of the activity record data corresponding to the found subscription account information is greater than a preset value;
and an executing module 805, configured to send second data to the obtained activity participant account, where a value of the second data is smaller than a value of the first data.
Further, a processing module 806 is included,
the searching module 803 is further configured to search a preset historical buyer data table according to the merchant identity information in the activity record data, and match historical activity buyer information corresponding to the searched subscription account information from the historical buyer data table;
a processing module 806, configured to update the interactive sticky data corresponding to the historical active buyer information when the historical active buyer information is matched, and further configured to add the subscription account information as the historical active buyer information to the historical buyer data table when the historical active buyer information is not matched, and generate the interactive sticky data.
Further, the processing module 806 is further configured to generate activity popularity information according to the number of the activity record data corresponding to the found subscription account information;
the executing module 805 is further configured to search, from the corresponding historical buyer data table, historical activity buyer information whose interactive sticky data meets requirements, send the activity popularity information to an account corresponding to the searched historical activity buyer information, and/or search, according to a correspondence between activity coding information in preset activity record data and subscription account information, subscription account information corresponding to the activity coding information, and send the activity popularity information to a subscription account of the searched subscription account information.
Further, the communication module 801 is further configured to receive a queuing subscription request sent by the mobile terminal;
the recording module 802 is further configured to generate and record a queuing number corresponding to the subscription account information in the queuing subscription request;
the processing module 806 is further configured to find out queuing interaction data corresponding to the subscription account according to a corresponding relationship between a preset queuing number and the queuing interaction data, and generate queuing record data according to the subscription account information and the queuing interaction data;
the communication module 801 is further configured to send the queuing record data to a transaction terminal, so that the transaction terminal generates the first data according to the queuing interaction data in the queuing record data and the actual consumption data of the activity participant corresponding to the subscription account information,
or, the executing module 805 is further configured to determine, according to the found subscription account information, corresponding queued interaction data from the queued record data, and send third data to an activity participant account in the activity record data, where the third data is determined according to the queued interaction data and the first data.
Further, the executing module 805 is further configured to send fourth data to the sharer account in the activity record data, where the fourth data is determined according to the numerical value of the first data in the activity record data.
The function implementation of each module in the above-mentioned activity data processing apparatus 8 corresponds to each step in the above-mentioned activity data processing method embodiment, and the function and implementation process thereof are not described in detail here.
Referring to fig. 9, fig. 9 is a schematic diagram of a hardware structure of an activity data processing apparatus 9 according to a ninth embodiment of the present application. As shown in fig. 9, the activity data processing device 9 of this embodiment includes: a processor 90, a memory 91 and a computer program 92, such as an activity data processing program, stored in said memory 91 and operable on said processor 90. The processor 90, when executing the computer program 92, implements the steps in the various activity data processing method embodiments described above, such as the steps S11-S13 shown in fig. 1. Alternatively, the processor 90, when executing the computer program 92, implements the functions of the modules/units in the above-described device embodiments, such as the functions of the modules 801 to 805 shown in fig. 8.
Illustratively, the computer program 92 may be partitioned into one or more modules/units that are stored in the memory 91 and executed by the processor 90 to accomplish the present application. The one or more modules/units may be a series of computer program instruction segments capable of performing specific functions, which are used to describe the execution of the computer program 92 in the active data processing device 9. For example, the computer program 92 may be divided into a communication module, a recording module, a searching module, an obtaining module, and a module in an execution module virtual device), and the specific functions of the modules are as follows:
the transaction terminal comprises a communication module and a transaction module, wherein the communication module is used for receiving an activity subscription request sent by the mobile terminal and also used for receiving activity record data of the transaction terminal in a preset time period, and the activity record data comprises first data sent to the transaction terminal by an activity participant account;
the recording module is used for recording the subscription account information of the mobile terminal;
the searching module is used for searching the subscription account information corresponding to the activity record data according to the corresponding relation between the activity participant account information and the subscription account information in the preset activity record data;
the obtaining module is used for obtaining an activity participant account corresponding to the subscription account information in the activity record data when the number of the activity record data corresponding to the searched subscription account information is larger than a preset value;
and the execution module is used for sending second data to the acquired activity participant account, and the numerical value of the second data is smaller than that of the first data.
The activity data processing device 9 may be a desktop computer, a notebook computer, a palm computer, a cloud transaction management platform, or other computing devices. The active data processing device 9 may include, but is not limited to, a processor 90, a memory 91. It will be appreciated by a person skilled in the art that fig. 9 is only an example of an active data processing device 9 and does not constitute a limitation of the active data processing device 9 and may comprise more or less components than shown, or combine certain components, or different components, e.g. the active data processing device 9 may also comprise an input output device, a network access device, a bus, etc.
The Processor 90 may be a Central Processing Unit (CPU), other general purpose Processor, a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), a Field-Programmable Gate Array (FPGA) or other Programmable logic device, discrete Gate or transistor logic, discrete hardware components, etc. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like.
The memory 91 may be an internal storage unit of the active data processing device 9, such as a hard disk or a memory of the active data processing device 9. The memory 91 may also be an external storage device of the active data processing device 9, such as a plug-in hard disk, a Smart Media Card (SMC), a Secure Digital (SD) Card, a Flash memory Card (Flash Card) or the like provided on the terminal device. Further, the memory 91 may also include both an internal storage unit of the active data processing device 9 and an external storage device. The memory 91 is used for storing the computer program and other programs and data required by the terminal device. The memory 91 may also be used to temporarily store data that has been output or is to be output.
It will be apparent to those skilled in the art that, for convenience and brevity of description, only the above-mentioned division of the functional units and modules is illustrated, and in practical applications, the above-mentioned function distribution may be performed by different functional units and modules according to needs, that is, the internal structure of the apparatus is divided into different functional units or modules to perform all or part of the above-mentioned functions. Each functional unit and module in the embodiments may be integrated in one processing unit, or each unit may exist alone physically, or two or more units are integrated in one unit, and the integrated unit may be implemented in a form of hardware, or in a form of software functional unit. In addition, specific names of the functional units and modules are only for convenience of distinguishing from each other, and are not used for limiting the protection scope of the present application. The specific working processes of the units and modules in the system may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.
In the above embodiments, the descriptions of the respective embodiments have respective emphasis, and reference may be made to the related descriptions of other embodiments for parts that are not described or illustrated in a certain embodiment.
Those of ordinary skill in the art will appreciate that the various illustrative elements and algorithm steps described in connection with the embodiments disclosed herein may be implemented as electronic hardware or combinations of computer software and electronic hardware. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the implementation. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present application.
In the embodiments provided in the present application, it should be understood that the disclosed apparatus/terminal device and method may be implemented in other ways. For example, the above-described embodiments of the apparatus/terminal device are merely illustrative, and for example, the division of the modules or units is only one logical division, and there may be other divisions when actually implemented, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or units, and may be in an electrical, mechanical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present application may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.
The integrated modules/units, if implemented in the form of software functional units and sold or used as separate products, may be stored in a computer readable storage medium. Based on such understanding, all or part of the flow in the method of the embodiments described above may be implemented by a computer program, which may be stored in a readable storage medium and used by a processor to implement the steps of the embodiments of the methods described above. . Wherein the computer program comprises computer program code, which may be in the form of source code, object code, an executable file or some intermediate form, etc. The computer-readable medium may include: any entity or device capable of carrying the computer program code, recording medium, usb disk, removable hard disk, magnetic disk, optical disk, computer Memory, Read-Only Memory (ROM), Random Access Memory (RAM), electrical carrier wave signals, telecommunications signals, software distribution medium, etc. It should be noted that the computer readable medium may contain content that is subject to appropriate increase or decrease as required by legislation and patent practice in jurisdictions, for example, in some jurisdictions, computer readable media does not include electrical carrier signals and telecommunications signals as is required by legislation and patent practice.
The above-mentioned embodiments are only used for illustrating the technical solutions of the present application, and not for limiting the same; although the present application has been described in detail with reference to the foregoing embodiments, it should be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; such modifications and substitutions do not substantially depart from the spirit and scope of the embodiments of the present application, and are intended to be included within the scope of the present application.
Claims (10)
1. An activity data processing method, comprising:
the management platform receives an active subscription request sent by a mobile terminal and records subscription account information of the mobile terminal;
the method comprises the steps that a management platform receives activity record data of a trading terminal in a preset time period, and according to the corresponding relation between activity participant account information and subscription account information in preset activity record data, the subscription account information corresponding to the activity record data is searched, wherein the activity record data comprises first data sent to the trading terminal by an activity participant account;
when the number of the activity record data corresponding to the found subscription account information is larger than a preset value, the management platform acquires an activity participant account corresponding to the subscription account information from the activity record data;
and the management platform sends second data to the obtained activity participant account, wherein the numerical value of the second data is smaller than that of the first data.
2. The activity data processing method of claim 1, wherein the second data is a product of the corresponding first data and a preset percentage.
3. The activity data processing method according to claim 1, wherein after searching the subscription account information corresponding to the activity record data, the method further comprises:
searching a preset historical buyer data table according to the merchant identity information in the activity record data, and matching historical activity buyer information corresponding to the searched subscription account information from the historical buyer data table;
when the historical activity buyer information is matched, updating interactive sticky data corresponding to the historical activity buyer information;
and when the historical activity buyer information is not matched, adding the subscription account information as the historical activity buyer information into the historical buyer data table, and generating the interactive sticky data.
4. The activity data processing method according to claim 3, wherein after searching the subscription account information corresponding to the activity record data, the method further comprises:
generating activity heat information according to the quantity of the activity record data corresponding to the searched subscription account information;
searching historical activity buyer information with the interactive sticky data meeting requirements from the corresponding historical buyer data table, sending the activity popularity information to an account corresponding to the searched historical activity buyer information,
and/or searching the subscription account information corresponding to the activity code information according to the corresponding relation between the activity code information in the preset activity record data and the subscription account information, and sending the activity popularity information to the searched subscription account of the subscription account information.
5. The activity data processing method of any one of claims 1 to 4, further comprising:
receiving a queuing subscription request sent by a mobile terminal, and generating and recording a queuing number corresponding to subscription account information in the queuing subscription request;
according to the corresponding relation between the preset queuing number and the queuing interactive data, searching the queuing interactive data corresponding to the subscription account, and generating queuing record data according to the subscription account information and the queuing interactive data;
sending the queuing record data to a transaction terminal so that the transaction terminal generates the first data according to queuing interaction data in the queuing record data and actual consumption data of an activity participant corresponding to the subscription account information,
or correspondingly, after the subscription account information corresponding to the activity record data is searched, the corresponding queuing interaction data is determined from the queuing record data according to the searched subscription account information, third data is sent to an activity participant account in the activity record data, and the third data is determined according to the queuing interaction data and the first data.
6. The activity data processing method according to any one of claims 1 to 4, wherein the management platform, after receiving the activity record data of the transaction terminal for a predetermined period of time, further comprises:
and sending fourth data to the sharer account in the activity record data, wherein the fourth data is determined according to the numerical value of the first data in the activity record data.
7. An activity data processing system is characterized by comprising a transaction terminal, a management platform and a mobile terminal, wherein the transaction terminal and the mobile terminal are both in communication connection with the management platform, and the management platform receives an activity subscription request sent by the mobile terminal and records subscription account information of the mobile terminal; the management platform receives activity record data of a transaction terminal in a preset period of time, and searches subscription account information corresponding to the activity record data according to a corresponding relation between activity participant account information and subscription account information in preset activity record data, wherein the activity record data comprises first data sent to the transaction terminal by an activity participant account; when the number of the activity record data corresponding to the found subscription account information is larger than a preset value, the management platform acquires an activity participant account corresponding to the subscription account information included in the activity record data; and the management platform sends second data to the acquired activity participant account, wherein the numerical value of the second data is smaller than that of the first data.
8. An activity data processing apparatus, comprising:
the transaction terminal comprises a communication module and a transaction module, wherein the communication module is used for receiving an activity subscription request sent by the mobile terminal and also used for receiving activity record data of the transaction terminal in a preset time period, and the activity record data comprises a first number sent to the transaction terminal by an activity participant account;
the recording module is used for recording the subscription account information of the mobile terminal;
the searching module is used for searching the subscription account information corresponding to the activity record data according to the corresponding relation between the activity participant account information and the subscription account information in the preset activity record data;
the obtaining module is used for obtaining an activity participant account corresponding to the subscription account information in the activity record data when the number of the activity record data corresponding to the searched subscription account information is larger than a preset value;
and the execution module is used for sending second data to the acquired activity participant account, and the numerical value of the second data is smaller than that of the first data.
9. An active data processing device comprising a memory, a processor and a computer program stored in the memory and executable on the processor, characterized in that the processor implements the steps of the method according to any of claims 1 to 6 when executing the computer program.
10. A readable storage medium, in which a computer program is stored which, when being executed by a processor, carries out the steps of the method according to any one of claims 1 to 6.
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