CN111210063A - Method, system and device for planning out-extension service of bank outlets - Google Patents

Method, system and device for planning out-extension service of bank outlets Download PDF

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CN111210063A
CN111210063A CN201911422679.2A CN201911422679A CN111210063A CN 111210063 A CN111210063 A CN 111210063A CN 201911422679 A CN201911422679 A CN 201911422679A CN 111210063 A CN111210063 A CN 111210063A
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左毅
王凤莲
章万锋
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Bank of Communications Co Ltd
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Abstract

The invention relates to a method, a system and a device for planning the extension service of a bank outlet, wherein the method comprises the following steps: s1: acquiring customer information including geographic location and potential business requirements; s2: classifying the customers with the same potential service requirements into a customer group to finish customer classification; s3: importing the customer map layers in the customer groups into a map based on the geographic positions, wherein the customers in the same customer group are arranged on one map layer; s4: selecting a plurality of areas to be developed with the extension service on a map in a frame mode, and respectively calculating opportunity cost values of the selected areas; s5: and sorting the frame selection areas according to the opportunity cost values from large to small, wherein the frame selection area with the high opportunity cost value is used as an area with the prior extension service, and the priority order of the extension service is further determined. Compared with the prior art, the method and the system can effectively promote the performance improvement of the ex-situ service, bring convenience to clients and create value for network points.

Description

Method, system and device for planning out-extension service of bank outlets
Technical Field
The invention relates to a method for optimizing service of a bank outlet, in particular to a method, a system and a device for planning the extension service of the bank outlet.
Background
The teller of the bank outlets carries out the outdoor service for developing customers to go to enterprises, communities, parks, business circles and the like irregularly. The so-called extension service is that a bank outlet teller provides a convenient home service for a client, and carries a portable terminal to directly transact non-cash financial services for the client on the client site.
The mode of developing the out-of-service of the current bank outlets is mainly to contact enterprise responsible persons and community property responsible persons by telephone in advance, then come to the site according to appointed time, wait for clients who come randomly, and provide the required financial service through site communication. In the face of various requirements of most random customers, field bank extension personnel can not provide required services due to insufficient qualification or insufficient materials, and marketing opportunities are wasted. It is also possible that the extension service period may not match the desired service period of the client because the convenience time of the random client group at a certain point in a certain location radius is uncertain. Therefore, it is necessary to effectively plan the extension service of the banking outlets, and improve the service efficiency and quality.
Disclosure of Invention
The invention aims to overcome the defects in the prior art and provide a method, a system and a device for planning the extension service of a bank outlet.
The purpose of the invention can be realized by the following technical scheme:
a method for planning the external service of bank outlets includes the following steps:
s1: acquiring customer information including geographic location and potential business requirements;
s2: classifying the customers with the same potential service requirements into a customer group to finish customer classification;
s3: importing the customer map layers in the customer groups into a map based on the geographic positions, wherein the customers in the same customer group are arranged on one map layer;
s4: selecting a plurality of areas to be developed with the extension service on a map in a frame mode, and respectively calculating opportunity cost values of the selected areas;
s5: and sorting the frame selection areas according to the opportunity cost values from large to small, wherein the frame selection area with the high opportunity cost value is used as an area with the prior extension service, and the priority order of the extension service is further determined.
Preferably, when the customer is imported into the map in step S3, the customer on the same layer marks the customer position with the same identifier.
Preferably, the opportunity cost value of each boxed area of step S4 is obtained as follows:
M＝a1·ΣM1+a2·ΣM2+…+ai·ΣMi+…+an·ΣMn，
wherein M represents the opportunity cost value of the boxed region, aiRepresents the opportunity cost, Sigma M, of a single customer in the ith layer of the boxed areaiAnd f, the total number of customers in the ith layer of the framing area, wherein i is 1,2, … …, n is the total number of layers of the framing area.
Preferably, the client information obtained in step S1 further includes a client contact address, and the client contact address is associated with the client, and further after the extension service planning is completed in step S5, the method further includes step S6: and pushing extension service information to the client in the corresponding area, and receiving and storing client reservation information.
A system for planning a banking outlet extension service, the system comprising:
a client information acquisition module: the module acquires customer information including geographic location and potential business requirements;
a client classification module: the module classifies the customers with the same potential service requirement into a customer group to finish customer classification;
the client map layer import module: the module leads the customer map layers in the customer groups into a map based on the geographic position, and the customers in the same customer group are arranged on one map layer;
a frame selection calculation module: selecting a plurality of areas to be developed with the extension service on a map in a frame mode and calculating opportunity cost values of the selected areas;
the preferred planning module: the module sorts the frame selection areas from large to small according to the opportunity cost values, selects the frame selection area with high opportunity cost value as the area with the prior external extension service, and determines the priority sequence of the external extension service.
Preferably, when the customer map layer import module imports the customer into the map, the customer on the same map layer adopts the same identifier to mark the customer position.
Preferably, the frame selection calculating module calculates the opportunity cost value of each frame selection area according to the following formula:
M＝a1·ΣM1+a2·ΣM2+…+ai·ΣMi+…+an·ΣMn，
wherein M represents the opportunity cost value of the boxed region, aiRepresents the opportunity cost, Sigma M, of a single customer in the ith layer of the boxed areaiAnd f, the total number of customers in the ith layer of the framing area, wherein i is 1,2, … …, n is the total number of layers of the framing area.
Preferably, the information acquired by the client information acquisition module further includes a client contact way, the client contact way is associated with the client by the client information acquisition module, and the system further includes a push reservation module, which pushes the extension service information to the client in the corresponding area after the extension service planning is completed, and receives and stores the client reservation information.
A kind of bank outlet extension service planning device, the device includes memorizer and processor;
the memory, for storing a computer program,
the processor is configured to implement any one of the above methods for planning a banking outlet extension service when executing the computer program.
Compared with the prior art, the invention has the following advantages:
(1) according to the method, the opportunity cost of each area is efficiently obtained through the layer model, the framed area with high opportunity cost value is used as the area with the prior extension service, and the performance improvement of the extension service can be effectively promoted;
(2) according to the invention, different identification marks are adopted on each image layer to mark the positions of customers, so that the places where potential business demands are intensive can be rapidly extracted, the optimal path can be conveniently planned, and targeted accurate extension service can be provided;
(3) the invention provides the push and reservation service of the extension service information (such as service location, time and the like), brings convenience to customers and creates value for network points.
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Fig. 1 is a flow chart of a method for planning an extension service of a banking outlet in embodiment 1;
fig. 2 is a block diagram of the system for planning the extension service of a banking outlet in embodiment 1;
fig. 3 is a block diagram illustrating the structure of the device for planning the extension service of a banking outlet in accordance with embodiment 3 of the present invention;
fig. 4 is a block diagram of a configuration of a banking outlet extension service planning apparatus in embodiment 3.
In the figure, 21 is a customer information obtaining module, 22 is a customer classification module, 23 is a customer layer importing module, 24 is a box selection calculating module, 25 is a preferred planning module, and 26 is a push reservation module.
Detailed Description
The invention is described in detail below with reference to the figures and specific embodiments. Note that the following description of the embodiments is merely a substantial example, and the present invention is not intended to be limited to the application or the use thereof, and is not limited to the following embodiments.
Example 1
As shown in fig. 1, a method for planning an extension service of a banking outlet includes the following steps:
s1: acquiring customer information including geographic location and potential business requirements;
s2: classifying the customers with the same potential service requirements into a customer group to finish customer classification;
s3: importing the customer map layers in the customer groups into a map based on the geographic positions, wherein the customers in the same customer group are placed on one map layer, and the steps are as follows: only the passenger group A of which the credit card needs to be opened with the debit card is introduced into the position layer A, only the passenger group B of which the debit card needs to be opened with the debit card is introduced into the position layer B, and the passenger group C of which the small and micro customers have potential loan requirements is introduced into the position layer C;
s4: selecting a plurality of areas to be developed with the extension service on a map in a frame mode, and respectively calculating opportunity cost values of the selected areas;
s5: and sorting the frame selection areas according to the opportunity cost values from large to small, wherein the frame selection area with the high opportunity cost value is used as an area with the prior extension service, and the priority order of the extension service is further determined.
Step S4: the opportunity cost value of each frame selection area is obtained by the following method:
M＝a1·ΣM1+a2·ΣM2+…+ai·ΣMi+…+an·ΣMn，
wherein M represents the opportunity cost value of the boxed region, aiRepresents the opportunity cost, Sigma M, of a single customer in the ith layer of the boxed areaiAnd f, the total number of customers in the ith layer of the framing area, wherein i is 1,2, … …, n is the total number of layers of the framing area.
As shown in fig. 2, a system for planning an extension service of a banking outlet includes:
the customer information acquisition module 21: the module acquires customer information including geographic location and potential business requirements;
the client classification module 22: the module classifies the customers with the same potential service requirement into a customer group to finish customer classification;
customer layer import module 23: the module leads the customer map layers in the customer groups into a map based on the geographic position, and the customers in the same customer group are arranged on one map layer;
the frame selection calculation module 24: selecting a plurality of areas to be developed with the extension service on a map in a frame mode and calculating opportunity cost values of the selected areas;
the preferred planning module 25: the module sorts the frame selection areas from large to small according to the opportunity cost values, selects the frame selection area with high opportunity cost value as the area with the prior external extension service, and determines the priority sequence of the external extension service.
The frame selection calculation module 24 calculates the opportunity cost value of each frame selection region by:
M＝a1·∑M1+a2·∑M2+…+ai·∑Mi+…+an·∑Mn，
wherein M represents the opportunity cost value of the boxed region, aiRepresents the opportunity cost, Sigma M, of a single customer in the ith layer of the boxed areaiAnd f, the total number of customers in the ith layer of the framing area, wherein i is 1,2, … …, n is the total number of layers of the framing area.
A kind of bank outlet extension service planning device, the device includes memorizer and processor;
a memory for storing a computer program,
and the processor is used for realizing the outtake service planning method of the banking outlet in the embodiment when executing the computer program.
Example 2
As another preferred embodiment, this embodiment is a method for planning a banking outlet extension service, and on the basis of the method for planning a banking outlet extension service in embodiment 1, when the customer is guided into the map in step S3, the customer on the same map layer uses the same identifier to mark the customer position. After marking is carried out through the identification, the method can quickly extract the passenger group gathering place with dense potential business demands, is convenient for planning the optimal path and provides targeted accurate extension service.
The system for planning the extension service of the bank outlets in the embodiment is the same as that in embodiment 1, except that when the customer layer importing module 23 imports the customer into the map, the customer on the same layer adopts the same identifier to mark the position of the customer.
The embodiment of the device for planning the outtake service of the bank outlets comprises a memory and a processor;
a memory for storing a computer program,
and the processor is used for realizing the outtake service planning method of the banking outlet in the embodiment when executing the computer program.
Example 3
As another preferred embodiment, as shown in fig. 3, in the method for planning the extension service of the banking site of this embodiment, on the basis of the method for planning the extension service of the banking site disclosed in embodiment 2, the client information obtained in step S1 further includes a client contact address, and the client contact address is associated with the client, and further after the extension service planning is completed in step S5, the method further includes step S6: the method comprises the steps of pushing external service information to clients in corresponding areas, wherein the pushing of the external service information specifically comprises the steps of notifying the clients of service provision such as field signing, card opening, consultation and the like in a certain place in a certain month and whether service time intervals need to be reserved or not through batch short message notification or intelligent customer service telephone, and receiving and storing client reservation information.
In the implementation process of this embodiment, after the map is imported into the map by the customer map layers in the customer group, the map layer information table of each map layer may be output, as shown in table 1, the map layer is the map layer information table of the location map layer a, the map layer is the customer information whose potential service requirement is "opening debit card", and the table includes information such as customer contact information, geographic location, potential service requirement, and map identifier.
Table 1 layer information table of position layer a
Customer contact Geographic location Potential business needs Map identification
138XXXX1234 XX city XX zone XX way XX number Debit card +
138XXXX4321 XX city XX zone XX way XX number Debit card +
138XXXX5678 XX degree of east longitude and north latitude Debit card +
Table 2 shows a layer information table of the position layer B, where the layer is the customer information whose potential service requirement is "credit card", and the table includes information such as customer contact, geographic position, potential service requirement, and map identifier.
Table 2 layer information table of position layer a
Customer contact Geographic location Potential business needs Map identification
138XXXX1234 XX city XX zone XX way XX number Credit card *
138XXXX4321 XX city XX zone XX way XX number Credit card *
138XXXX5678 XX degree of east longitude and north latitude Credit card *
After all layers are imported, the layer information summary table of all layers is shown in table 3, and the layer calculation weights in the table correspond to opportunity costs of a single client in the layers:
table 3 layer information summary table
Figure BDA0002352736610000061
Figure BDA0002352736610000071
In the execution process of the method, after the area to be developed with the extension service is framed and selected on the map, a framed area client information table is derived: table 4 is an example in this embodiment, and the table includes information such as customer contact information, geographic location, and potential service requirement.
Table 4 boxed area customer information table
Customer mobile phone number Geographic location Potential business needs
138XXXX1234 XX city XX zone XX way XX number Debit card
138XXXX4321 XX city XX zone XX way XX number Credit card
138XXXX5678 XX city XX zone XX way XX number Development wage
138XXXX5678 XX city XX zone XX way XX number Merchant bill
…… …… ……
Correspondingly, as shown in fig. 4, in the system for planning the out-of-service at the bank website of this embodiment, on the basis of the system for planning the out-of-service at the bank website disclosed in embodiment 2, the information acquired by the client information acquiring module 21 of the system further includes a client contact way, the client information acquiring module 21 associates the client contact way with the client, and further, the system further includes a push reservation module 26, which pushes out-of-service information to the client in the corresponding area after the out-of-service planning is completed, and receives and stores the client reservation information at the same time.
The embodiment of the device for planning the outtake service of the bank outlets comprises a memory and a processor;
a memory for storing a computer program,
and the processor is used for realizing the outtake service planning method of the banking outlet in the embodiment when executing the computer program.
Because the external extension areas have different market backgrounds (such as wholesale market, scientific and technological park and residential community), the result of the combination and matching of all layers (namely service types) after the journey is finished has continuous tracking value. By comparing the opportunity cost estimated value of the framed region with the actual service achievement rate, the performance achievement of more cross-selling scenes is created by continuously optimizing the coverage of the extension sections and time periods, service combination collocation or short messages and intelligent customer service reservation techniques. Brings convenience to customers and creates value for the network.
The method is mainly suitable for the excavation and the potential of customers of the external development stock around the bank outlets, and aims to efficiently obtain the position of the section with the maximum opportunity cost through the layer model when the route of the external development business of the bank is conveniently planned, and then assist batch short messages or intelligent customer service cooperative reservation to promote the performance improvement of the external development service. By using the method, not only can the client obtain accurate financial services conveniently, but also the bank can effectively prepare materials, strokes and the like in advance. And after the external development journey is finished, the performance of the external development result is imported into the system, and an external development team with more accurate external development service content, more excellent time period and higher value is continuously energized to create more cross-selling combination scene models.
The above embodiments are merely examples and do not limit the scope of the present invention. These embodiments may be implemented in other various manners, and various omissions, substitutions, and changes may be made without departing from the technical spirit of the present invention.

Claims (9)

1. A method for planning the external service of bank outlets is characterized by comprising the following steps:
s1: acquiring customer information including geographic location and potential business requirements;
s2: classifying the customers with the same potential service requirements into a customer group to finish customer classification;
s3: importing the customer map layers in the customer groups into a map based on the geographic positions, wherein the customers in the same customer group are arranged on one map layer;
s4: selecting a plurality of areas to be developed with the extension service on a map in a frame mode, and respectively calculating opportunity cost values of the selected areas;
s5: and sorting the frame selection areas according to the opportunity cost values from large to small, wherein the frame selection area with the high opportunity cost value is used as an area with the prior extension service, and the priority order of the extension service is further determined.
2. The method as claimed in claim 1, wherein when the customer is imported into the map in step S3, the customer on the same map layer marks the customer location with the same identifier.
3. The method for planning an extension service at a banking outlet according to claim 1, wherein the opportunity cost value of each boxed area in step S4 is obtained as follows:
M＝a1·∑M1+a2·∑M2+…+ai·∑Mi+…+an·∑Mn，
wherein M represents the opportunity cost value of the boxed region, aiRepresents the opportunity cost, Sigma M, of a single customer in the ith layer of the boxed areaiAnd f, the total number of customers in the ith layer of the framing area, wherein i is 1,2, … …, n is the total number of layers of the framing area.
4. The method for planning out-of-service at a banking outlet according to claim 1, wherein the customer information obtained in step S1 further includes a customer contact address, and the customer contact address is associated with the customer, and further after the out-of-service planning is completed in step S5, the method further includes step S6: and pushing extension service information to the client in the corresponding area, and receiving and storing client reservation information.
5. A system for planning a banking outlet extension service, the system comprising:
a client information acquisition module: the module acquires customer information including geographic location and potential business requirements;
a client classification module: the module classifies the customers with the same potential service requirement into a customer group to finish customer classification;
the client map layer import module: the module leads the customer map layers in the customer groups into a map based on the geographic position, and the customers in the same customer group are arranged on one map layer;
a frame selection calculation module: selecting a plurality of areas to be developed with the extension service on a map in a frame mode and calculating opportunity cost values of the selected areas;
the preferred planning module: the module sorts the frame selection areas from large to small according to the opportunity cost values, selects the frame selection area with high opportunity cost value as the area with the prior external extension service, and determines the priority sequence of the external extension service.
6. The system according to claim 5, wherein when the customer map layer import module imports the customer into the map, the customer on the same map layer marks the customer position with the same identifier.
7. The system of claim 5, wherein the culling calculation module calculates the chance cost value for each culling area by:
M＝a1·ΣM1+a2·ΣM2+…+ai·ΣMi+…+an·∑Mn，
wherein M represents the opportunity cost value of the boxed region, aiRepresents the opportunity cost, Sigma M, of a single customer in the ith layer of the boxed areaiAnd f, the total number of customers in the ith layer of the framing area, wherein i is 1,2, … …, n is the total number of layers of the framing area.
8. The system according to claim 5, wherein the information obtained by the client information obtaining module further includes a client contact information, the client information obtaining module associates the client contact information with the client, and further, the system further includes a push reservation module, and after the extension service planning is completed, the push reservation module pushes the extension service information to the client in the corresponding area, and simultaneously receives and stores the client reservation information.
9. A kind of bank outlet extension service planning device, characterized by that, the apparatus includes memorizer and processor;
the memory, for storing a computer program,
the processor is configured to implement the method for planning out-of-service at a banking outlet according to any one of claims 1 to 4 when executing the computer program.
CN201911422679.2A 2019-12-31 2019-12-31 Method, system and device for planning out-extension service of bank outlets Pending CN111210063A (en)

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN114970914A (en) * 2022-05-30 2022-08-30 中国银行股份有限公司 Bank home task efficiency adjusting and optimizing method and system, electronic equipment and storage medium

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Publication number Priority date Publication date Assignee Title
CN108665291A (en) * 2017-03-27 2018-10-16 上海知加信息科技有限公司 A kind of control algolithm of the financial map of Internet enterprises service
CN109583964A (en) * 2018-12-07 2019-04-05 中国银行股份有限公司 Advertisement placement method and device
CN110175861A (en) * 2019-04-15 2019-08-27 平安普惠企业管理有限公司 Client management method, device, equipment and medium based on locating and monitoring

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* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN108665291A (en) * 2017-03-27 2018-10-16 上海知加信息科技有限公司 A kind of control algolithm of the financial map of Internet enterprises service
CN109583964A (en) * 2018-12-07 2019-04-05 中国银行股份有限公司 Advertisement placement method and device
CN110175861A (en) * 2019-04-15 2019-08-27 平安普惠企业管理有限公司 Client management method, device, equipment and medium based on locating and monitoring

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Publication number Priority date Publication date Assignee Title
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