CN111160984A - Marketing method and device based on queuing and number calling service of bank outlets - Google Patents
Marketing method and device based on queuing and number calling service of bank outlets Download PDFInfo
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- CN111160984A CN111160984A CN201911415810.2A CN201911415810A CN111160984A CN 111160984 A CN111160984 A CN 111160984A CN 201911415810 A CN201911415810 A CN 201911415810A CN 111160984 A CN111160984 A CN 111160984A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes
- G06Q40/02—Banking, e.g. interest calculation or account maintenance
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
- G06F16/9554—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL] by using bar codes
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G—PHYSICS
- G07—CHECKING-DEVICES
- G07C—TIME OR ATTENDANCE REGISTERS; REGISTERING OR INDICATING THE WORKING OF MACHINES; GENERATING RANDOM NUMBERS; VOTING OR LOTTERY APPARATUS; ARRANGEMENTS, SYSTEMS OR APPARATUS FOR CHECKING NOT PROVIDED FOR ELSEWHERE
- G07C11/00—Arrangements, systems or apparatus for checking, e.g. the occurrence of a condition, not provided for elsewhere
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- G—PHYSICS
- G07—CHECKING-DEVICES
- G07C—TIME OR ATTENDANCE REGISTERS; REGISTERING OR INDICATING THE WORKING OF MACHINES; GENERATING RANDOM NUMBERS; VOTING OR LOTTERY APPARATUS; ARRANGEMENTS, SYSTEMS OR APPARATUS FOR CHECKING NOT PROVIDED FOR ELSEWHERE
- G07C11/00—Arrangements, systems or apparatus for checking, e.g. the occurrence of a condition, not provided for elsewhere
- G07C2011/04—Arrangements, systems or apparatus for checking, e.g. the occurrence of a condition, not provided for elsewhere related to queuing systems
Abstract
The invention provides a marketing method and a device based on a queuing and number calling service of a bank outlet, wherein the method comprises the following steps: acquiring identification information of a client and generating a two-dimensional code which contains the identification information and has a jump link; displaying the two-dimensional code so that a client can access a target public number corresponding to the skip link after scanning the two-dimensional code and send identification information to the target public number; receiving a checking request of queuing and calling which is input by a client through a target public number; and sending the current queuing data of the client and the financial product data corresponding to the identification information to the client in real time through the target public number so that the client can check the current queuing condition and the recommended financial product. The invention can master the service appeal needed to be handled by the client during queuing, carries out certain marketing, and can guide the client to carry out online transaction according to the service selected by the client, thereby increasing the transaction amount of a mobile banking and lightening the service amount of a network counter.
Description
Technical Field
The invention relates to the technical field of bank service management, in particular to a marketing method and a marketing device based on a queuing and number calling service of a bank outlet.
Background
Queuing is already a common phenomenon in everyday life, for example: people are too much in handling financial services in a bank business hall, and queue up for more than one hour or even longer sometimes, which is very inconvenient for business handling customers. Along with the development of science and technology, a bank queuing and calling system is applied. The bank queuing and calling system can well solve the phenomena of queuing, waiting, crowding, chaos and the like in the business handling process of customers.
The traditional queuing and calling method is that a vertical queuing and calling machine is placed at an inlet of a business outlet, a client transacts business, firstly, the client gets a number on the queuing and calling machine, and queues and transacts the business according to the number.
However, after the customer calls the number, the customer needs to wait for the called number with patience, and the bank network does not carry out real-time marketing to the customer during the queuing and calling of the customer, which wastes marketing time.
Disclosure of Invention
Aiming at the problems in the prior art, the invention provides a marketing method and a marketing device based on a queuing and number calling service of a bank outlet.
The invention provides the following technical scheme:
in a first aspect, the present invention provides a marketing method based on a queuing and number-calling service of a bank outlet, including:
acquiring identification information of a client and generating a two-dimensional code which contains the identification information and has a jump link;
displaying the two-dimensional code so that a client can access a target public number corresponding to the skip link after scanning the two-dimensional code and send identification information to the target public number;
receiving a checking request of queuing and calling which is input by a client through a target public number;
and sending the current queuing data of the client and the financial product data corresponding to the identification information to the client in real time through the target public number so that the client can check the current queuing condition and the recommended financial product.
Wherein, the sending the current queuing data of the client to the client in real time through the target public number comprises: and updating the queuing in real time by an MQ communication mode or an interface calling mode and transmitting the current queuing data of the client to the client in real time.
The identification information is the identity code of the customer or the code of a bank card held by the customer.
Wherein the sending the financial product data corresponding to the identification information to the customer includes:
and determining customer portrait data of the customer according to the identification information, and recommending financial product data corresponding to the portrait data according to the customer portrait data.
Further, before the receiving of the request for viewing the queued call number input by the client through the target public number, the method further includes:
and checking the identity of the client, and prompting the client to apply for the stock client if the identity of the client is a non-stock client.
Further, before the receiving of the request for viewing the queued call number input by the client through the target public number, the method further includes:
verifying the identity of the client, and providing a plurality of function options for the client after the client is determined to be a stock client so that the client can select at least one function option;
and sending material data required for handling the service corresponding to the selected at least one functional option to the client.
In a second aspect, the present invention provides a marketing device based on a queuing service of a bank outlet, including:
the acquisition unit is used for acquiring the identification information of a client and generating a two-dimensional code which contains the identification information and has a jump link;
the display unit is used for displaying the two-dimensional code so that a client can access a target public number corresponding to the jump link after scanning the two-dimensional code and send identification information to the target public number;
the request unit is used for receiving a checking request of queuing and calling numbers input by a client through a target public number;
and the sending unit is used for sending the current queuing data of the client and the financial product data corresponding to the identification information to the client in real time through the target public number so that the client can check the current queuing condition and the recommended financial product.
Wherein the transmitting unit includes:
and the updating subunit is used for updating the queuing in real time in an MQ communication mode or an interface calling mode and sending the current queuing data of the client to the client in real time.
The identification information is the identity code of the customer or the code of a bank card held by the customer.
Wherein the transmitting unit includes:
and the recommending subunit is used for determining customer portrait data of the customer according to the identification information and recommending financial product data corresponding to the portrait data according to the customer portrait data.
Further, the method also comprises the following steps:
the first checking unit is used for checking the identity of the client, and prompting the client to apply for the stock client if the identity of the client is a non-stock client.
Further, the method also comprises the following steps:
the second verification unit is used for verifying the identity of the client and providing a plurality of function options for the client after the client is determined to be a stock client so that the client can select at least one function option;
and the service unit is used for sending material data required for handling the service corresponding to the selected at least one function option to the client.
In a third aspect, the present invention provides an electronic device, which includes a memory, a processor, and a computer program stored in the memory and executable on the processor, wherein the processor implements the steps of the marketing method based on the queuing and calling service of banking outlets when executing the program.
In a fourth aspect, the present invention provides a computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, implements the steps of the marketing method based on the queuing and calling service of banking outlets.
According to the technical scheme, the invention provides a marketing method and a marketing device based on a queuing and number calling service of a bank outlet, wherein a two-dimensional code which contains identification information and is provided with a jump link is generated by acquiring the identification information of a customer; displaying the two-dimensional code so that a client can access a target public number corresponding to the skip link after scanning the two-dimensional code and send identification information to the target public number; receiving a checking request of queuing and calling which is input by a client through a target public number; the current queuing data of the client and the financial product data corresponding to the identification information are sent to the client in real time through the target public number, so that the client can check the current queuing condition and the recommended financial products, can master the service appeal required to be handled by the client during queuing, can perform certain marketing, and can guide the client to perform online transaction according to the service selected by the client, thereby increasing the transaction amount of a mobile banking, reducing the service amount of a network counter and further improving the service handling efficiency.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly introduced below, and it is obvious that the drawings in the following description are some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to these drawings without creative efforts.
Fig. 1 is a first flowchart of a marketing method based on a queuing and calling service of a bank outlet in an embodiment of the present invention.
Fig. 2 is a schematic flow chart of a marketing method based on a queuing and calling service of a bank outlet in an embodiment of the present invention.
Fig. 3 is a third flowchart of a marketing method based on a queuing and calling service of a banking outlet in an embodiment of the present invention.
Fig. 4 is a schematic structural diagram of a marketing device based on a queuing service of a bank outlet in an embodiment of the present invention.
Fig. 5 is a schematic structural diagram of a marketing device based on a queuing service of a banking outlet in an embodiment of the present invention.
Fig. 6 is a schematic structural diagram of a marketing device based on a queuing service of a banking outlet in an embodiment of the present invention.
Fig. 7 is a schematic structural diagram of an electronic device in an embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, but not all, embodiments of the present invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
The invention provides an embodiment of a marketing method based on a queuing and number calling service of a bank outlet, which specifically comprises the following contents in reference to fig. 1:
s101: acquiring identification information of a client and generating a two-dimensional code which contains the identification information and has a jump link;
in this step, the customer completes queuing on the number calling system by swiping an identity card or a bank card and the number calling system acquires the identification information of the customer. The number calling machine system generates a two-dimensional code and prompts a client to acquire a real-time queuing condition after scanning the code, wherein the two-dimensional code comprises a jump link of the encrypted target public number and identification information of the client.
It should be noted that the identification information is an identity code of the customer and/or a code of a bank card held by the customer.
S102: displaying the two-dimensional code so that a client can access a target public number corresponding to the skip link after scanning the two-dimensional code and send identification information to the target public number;
in this step, the two-dimensional code is displayed after being generated. The client can access the target public number by scanning the two-dimensional code, and the client already sends the identification information to the target public number while accessing the target public number.
It should be noted that the target public number may obtain the retention information of the client from the backend system according to the identification information.
From the above description, the personal information of the client is not directly reflected in the two-dimensional code, and after the code is scanned and logged in to the target public number, the target public number goes to the background system through the identification information of the client to acquire the client information, so that the information security of the client is ensured.
S103: receiving a checking request of queuing and calling which is input by a client through a target public number;
in the step, the client can access the target public number, when the client checks the queuing condition on the target public number, the client sends the checking request of queuing and calling through the target public number, and after receiving the checking request of queuing and calling input by the client through the target public number, the client sends the current queuing condition to the client.
From the above description, the client queuing condition is updated in real time through the association between the queuing number calling machine and the public number, and the security of acquiring the personal information of the client can be ensured. The two-dimension code does not relate to the plaintext information of the client, and verification of the verification code needs to be added when the background acquires the client information. Prevent other people from picking up the list of lining up and scanning the sign indicating number and then obtaining the customer information.
S104: and sending the current queuing data of the client and the financial product data corresponding to the identification information to the client in real time through the target public number so that the client can check the current queuing condition and the recommended financial product.
In the step, after receiving a checking request of the queuing number input by the client through the target public number, the current queuing data of the client is sent to the client through the target public number, so that the client can know the current queuing condition of the client according to the queuing data.
In specific implementation, besides sending the current queuing data to the client, the financial product data corresponding to the client identification information is sent to the client in real time through the target public number, so that the client can check the current queuing condition and can check the recommended financial products, the universality of the micro public number and the usability of queuing waiting time are realized, the introduction and the accurate marketing of related functions are carried out on the client, the client experience is further improved, the transaction amount of the financial products is improved, part of the client can be guided to a mobile phone bank for transaction by means of the public number, the transaction month and the life of the mobile phone bank are improved, and the counter pressure is reduced.
It should be noted that, the customer figures of the customers are pre-selected and stored, and the customers can be accurately marketed by means of big data analysis. The method has the advantages that the client already has the accurate portrait, the connection relation between the portrait of the client and identification information of the client is established, the portrait data of the client can be determined according to the identification information of the client, financial product data corresponding to the portrait data are recommended according to the portrait data of the client, and accurate marketing is achieved for the client.
In the concrete implementation, the queuing is updated in real time by the way of MQ communication or the way of interface calling, and the current queuing data of the client is sent to the client in real time.
It should be noted that MQ (message queue) is a method for communicating application programs.
As can be seen from the above description, the marketing method based on the queuing and number-calling service of the bank outlets provided by the embodiment of the present invention generates the two-dimensional code containing the identification information and having the jump link by acquiring the identification information of the customer; displaying the two-dimensional code so that a client can access a target public number corresponding to the skip link after scanning the two-dimensional code and send identification information to the target public number; receiving a checking request of queuing and calling which is input by a client through a target public number; the current queuing data of the client and the financial product data corresponding to the identification information are sent to the client in real time through the target public number, so that the client can check the current queuing condition and the recommended financial products, can master the service appeal required to be handled by the client during queuing, can perform certain marketing, and can guide the client to perform online transaction according to the service selected by the client, thereby increasing the transaction amount of a mobile banking, reducing the service amount of a network counter and further improving the service handling efficiency.
In an embodiment of the present invention, referring to fig. 2, step S103 of the marketing method based on the queuing and number-calling service of a banking outlet further includes step S105, which specifically includes the following contents:
s105: and checking the identity of the client, and prompting the client to apply for the stock client if the identity of the client is a non-stock client.
Correspondingly, after the client applies for the stock client, a checking request of queuing and calling the number, which is input by the user through the target public number, is received.
In this step, the identity of the client is checked to determine whether the client is registered with the target public number. If not, it is a non-stock customer. And if the identity of the client is a non-stock client, prompting the client to apply for a stock client or a related target public number.
It should be noted that the stock client refers to a client that originally existed in a certain time period. An inventory client corresponds to a newly added client (i.e., a non-inventory client) that may refer to a natural person or company that receives property, service, product, or some creative in exchange for money or some valuable item.
In an embodiment of the present invention, referring to fig. 3, the step S103 of the marketing method based on the queuing and number-calling service of a banking outlet further includes a step S106 and a step S107, which specifically include the following contents:
s106: verifying the identity of the client, and providing a plurality of function options for the client after the client is determined to be a stock client so that the client can select at least one function option;
s107: and sending material data required for handling the service corresponding to the selected at least one functional option to the client.
In this embodiment, the identity of the client is verified, and the purpose of the verification is to determine whether the client is registered in the target public number. If the client is registered, the client is the stock client, and relevant function options are provided after the client is determined to be the stock client, so that the client can know the handling process and the required materials. For example: providing functional options such as financing and deposit; and (4) the client selects functions of financing, deposit and the like, and then the client information is uploaded to the background big data system to obtain recommended products of financing, deposit and the like. And if the client selects the foreign currencies and the like, inquiring the foreign curriculum system to obtain the listing of the quotation.
It should be noted that the stock client refers to a client that originally existed in a certain time period. An inventory client corresponds to a newly added client (i.e., a non-inventory client) that may refer to a natural person or company that receives property, service, product, or some creative in exchange for money or some valuable item.
From the above description, the target public number provides functional options to prompt the customer to select the service to be transacted, so that the customer can know the service knowledge in advance.
The embodiment of the invention provides a specific implementation manner of a marketing device based on a bank outlet queuing and number calling service, which can realize all contents in the marketing method based on the bank outlet queuing and number calling service, and referring to fig. 4, the marketing device based on the bank outlet queuing and number calling service specifically comprises the following contents:
an obtaining unit 10, configured to obtain identification information of a client and generate a two-dimensional code that contains the identification information and has a jump link;
the display unit 20 is configured to display the two-dimensional code, so that a client accesses a target public number corresponding to the skip link after scanning the two-dimensional code and sends identification information to the target public number;
a request unit 30, configured to receive a request for checking a queuing number input by a client through a target public number;
and the sending unit 40 is used for sending the current queuing data of the client and the financial product data corresponding to the identification information to the client in real time through the target public number so that the client can check the current queuing condition and the recommended financial product.
Wherein the transmitting unit includes:
and the updating subunit is used for updating the queuing in real time in an MQ communication mode or an interface calling mode and sending the current queuing data of the client to the client in real time.
The identification information is the identity code of the customer or the code of a bank card held by the customer.
Wherein the transmitting unit includes:
and the recommending subunit is used for determining customer portrait data of the customer according to the identification information and recommending financial product data corresponding to the portrait data according to the customer portrait data.
In an embodiment of the present invention, referring to fig. 5, the marketing device based on the queuing and number-calling service of a banking outlet specifically includes the following contents:
the first verification unit 50 is configured to verify the identity of the client, and if the identity of the client is a non-stock client, prompt the client to apply for a stock client.
In an embodiment of the present invention, referring to fig. 6, the marketing device based on the queuing and number-calling service of a banking outlet specifically includes the following contents:
the second checking unit 60 is used for checking the identity of the client, and providing a plurality of functional options for the client after the client is determined to be a stock client, so that the client can select at least one functional option;
and the service unit 70 is used for sending material data required for handling the service corresponding to the selected at least one functional option to the client.
The embodiment of the marketing device based on the queuing and number-calling service of the bank outlets provided by the invention can be specifically used for executing the processing flow of the embodiment of the marketing method based on the queuing and number-calling service of the bank outlets in the embodiment, the functions of the marketing device are not repeated herein, and the detailed description of the embodiment of the method can be referred to.
As can be seen from the above description, the marketing device based on the queuing and number-calling service of the bank outlets, provided by the embodiment of the present invention, generates the two-dimensional code containing the identification information and having the jump link by acquiring the identification information of the customer; displaying the two-dimensional code so that a client can access a target public number corresponding to the skip link after scanning the two-dimensional code and send identification information to the target public number; receiving a checking request of queuing and calling which is input by a client through a target public number; the current queuing data of the client and the financial product data corresponding to the identification information are sent to the client in real time through the target public number, so that the client can check the current queuing condition and the recommended financial products, can master the service appeal required to be handled by the client during queuing, can perform certain marketing, and can guide the client to perform online transaction according to the service selected by the client, thereby increasing the transaction amount of a mobile banking, reducing the service amount of a network counter and further improving the service handling efficiency.
The application provides an embodiment of an electronic device for implementing all or part of contents in the marketing method based on the bank outlet queuing number calling service, wherein the electronic device specifically comprises the following contents:
a processor (processor), a memory (memory), a communication Interface (Communications Interface), and a bus; the processor, the memory and the communication interface complete mutual communication through the bus; the communication interface is used for realizing information transmission between related devices; the electronic device may be a desktop computer, a tablet computer, a mobile terminal, and the like, but the embodiment is not limited thereto. In this embodiment, the electronic device may be implemented with reference to the embodiment of the marketing method based on the bank outlet queuing number service and the embodiment of the marketing device based on the bank outlet queuing number service, which are incorporated herein, and repeated parts are not described again.
Fig. 7 is a schematic block diagram of a system configuration of an electronic device 9600 according to an embodiment of the present application. As shown in fig. 7, the electronic device 9600 can include a central processor 9100 and a memory 9140; the memory 9140 is coupled to the central processor 9100. Notably, this fig. 7 is exemplary; other types of structures may also be used in addition to or in place of the structure to implement telecommunications or other functions.
In one embodiment, the marketing function of the queuing and number calling service based on the bank outlets can be integrated into the central processor 9100. The central processor 9100 may be configured to control as follows:
acquiring identification information of a client and generating a two-dimensional code which contains the identification information and has a jump link;
displaying the two-dimensional code so that a client can access a target public number corresponding to the skip link after scanning the two-dimensional code and send identification information to the target public number;
receiving a checking request of queuing and calling which is input by a client through a target public number;
and sending the current queuing data of the client and the financial product data corresponding to the identification information to the client in real time through the target public number so that the client can check the current queuing condition and the recommended financial product.
As can be seen from the above description, the electronic device provided in the embodiments of the present application obtains the identification information of the client and generates the two-dimensional code containing the identification information and having the jump link; displaying the two-dimensional code so that a client can access a target public number corresponding to the skip link after scanning the two-dimensional code and send identification information to the target public number; receiving a checking request of queuing and calling which is input by a client through a target public number; the current queuing data of the client and the financial product data corresponding to the identification information are sent to the client in real time through the target public number, so that the client can check the current queuing condition and the recommended financial products, can master the service appeal required to be handled by the client during queuing, can perform certain marketing, and can guide the client to perform online transaction according to the service selected by the client, thereby increasing the transaction amount of a mobile banking, reducing the service amount of a network counter and further improving the service handling efficiency.
In another embodiment, the marketing device based on the bank outlet queuing and number calling service may be configured separately from the central processor 9100, for example, the marketing device based on the bank outlet queuing and number calling service may be configured as a chip connected to the central processor 9100, and the marketing function based on the bank outlet queuing and number calling service is realized through the control of the central processor.
As shown in fig. 7, the electronic device 9600 may further include: a communication module 9110, an input unit 9120, an audio processor 9130, a display 9160, and a power supply 9170. It is noted that the electronic device 9600 also does not necessarily include all of the components shown in fig. 7; further, the electronic device 9600 may further include components not shown in fig. 7, which may be referred to in the art.
As shown in fig. 7, a central processor 9100, sometimes referred to as a controller or operational control, can include a microprocessor or other processor device and/or logic device, which central processor 9100 receives input and controls the operation of the various components of the electronic device 9600.
The memory 9140 can be, for example, one or more of a buffer, a flash memory, a hard drive, a removable media, a volatile memory, a non-volatile memory, or other suitable device. The information relating to the failure may be stored, and a program for executing the information may be stored. And the central processing unit 9100 can execute the program stored in the memory 9140 to realize information storage or processing, or the like.
The input unit 9120 provides input to the central processor 9100. The input unit 9120 is, for example, a key or a touch input device. Power supply 9170 is used to provide power to electronic device 9600. The display 9160 is used for displaying display objects such as images and characters. The display may be, for example, an LCD display, but is not limited thereto.
The memory 9140 can be a solid state memory, e.g., Read Only Memory (ROM), Random Access Memory (RAM), a SIM card, or the like. There may also be a memory that holds information even when power is off, can be selectively erased, and is provided with more data, an example of which is sometimes called an EPROM or the like. The memory 9140 could also be some other type of device. Memory 9140 includes a buffer memory 9141 (sometimes referred to as a buffer). The memory 9140 may include an application/function storage portion 9142, the application/function storage portion 9142 being used for storing application programs and function programs or for executing a flow of operations of the electronic device 9600 by the central processor 9100.
The memory 9140 can also include a data store 9143, the data store 9143 being used to store data, such as contacts, digital data, pictures, sounds, and/or any other data used by an electronic device. The driver storage portion 9144 of the memory 9140 may include various drivers for the electronic device for communication functions and/or for performing other functions of the electronic device (e.g., messaging applications, contact book applications, etc.).
The communication module 9110 is a transmitter/receiver 9110 that transmits and receives signals via an antenna 9111. The communication module (transmitter/receiver) 9110 is coupled to the central processor 9100 to provide input signals and receive output signals, which may be the same as in the case of a conventional mobile communication terminal.
Based on different communication technologies, a plurality of communication modules 9110, such as a cellular network module, a bluetooth module, and/or a wireless local area network module, may be provided in the same electronic device. The communication module (transmitter/receiver) 9110 is also coupled to a speaker 9131 and a microphone 9132 via an audio processor 9130 to provide audio output via the speaker 9131 and receive audio input from the microphone 9132, thereby implementing ordinary telecommunications functions. The audio processor 9130 may include any suitable buffers, decoders, amplifiers and so forth. In addition, the audio processor 9130 is also coupled to the central processor 9100, thereby enabling recording locally through the microphone 9132 and enabling locally stored sounds to be played through the speaker 9131.
An embodiment of the present invention further provides a computer-readable storage medium capable of implementing all steps of the marketing method based on the queuing and number-calling service of the bank outlets in the above embodiments, where the computer-readable storage medium stores a computer program, and when the computer program is executed by a processor, the computer program implements all steps of the marketing method based on the queuing and number-calling service of the bank outlets in the above embodiments, for example, when the processor executes the computer program, the processor implements the following steps:
acquiring identification information of a client and generating a two-dimensional code which contains the identification information and has a jump link;
displaying the two-dimensional code so that a client can access a target public number corresponding to the skip link after scanning the two-dimensional code and send identification information to the target public number;
receiving a checking request of queuing and calling which is input by a client through a target public number;
and sending the current queuing data of the client and the financial product data corresponding to the identification information to the client in real time through the target public number so that the client can check the current queuing condition and the recommended financial product.
As can be seen from the above description, the computer-readable storage medium provided in the embodiment of the present invention generates a two-dimensional code having jump links and containing identification information of a client by obtaining the identification information of the client; displaying the two-dimensional code so that a client can access a target public number corresponding to the skip link after scanning the two-dimensional code and send identification information to the target public number; receiving a checking request of queuing and calling which is input by a client through a target public number; the current queuing data of the client and the financial product data corresponding to the identification information are sent to the client in real time through the target public number, so that the client can check the current queuing condition and the recommended financial products, can master the service appeal required to be handled by the client during queuing, can perform certain marketing, and can guide the client to perform online transaction according to the service selected by the client, thereby increasing the transaction amount of a mobile banking, reducing the service amount of a network counter and further improving the service handling efficiency.
Although the present invention provides method steps as described in the examples or flowcharts, more or fewer steps may be included based on routine or non-inventive labor. The order of steps recited in the embodiments is merely one manner of performing the steps in a multitude of orders and does not represent the only order of execution. When an actual apparatus or client product executes, it may execute sequentially or in parallel (e.g., in the context of parallel processors or multi-threaded processing) according to the embodiments or methods shown in the figures.
As will be appreciated by one skilled in the art, embodiments of the present description may be provided as a method, apparatus (system) or computer program product. Accordingly, embodiments of the present description may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present invention may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The present invention is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems) and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, for the system embodiment, since it is substantially similar to the method embodiment, the description is simple, and for the relevant points, reference may be made to the partial description of the method embodiment. In this document, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. The terms "upper", "lower", and the like, indicate orientations or positional relationships based on the orientations or positional relationships shown in the drawings, and are only for convenience in describing the present invention and simplifying the description, but do not indicate or imply that the referred devices or elements must have a specific orientation, be constructed and operated in a specific orientation, and thus, should not be construed as limiting the present invention. Unless expressly stated or limited otherwise, the terms "mounted," "connected," and "connected" are intended to be inclusive and mean, for example, that they may be fixedly connected, detachably connected, or integrally connected; can be mechanically or electrically connected; they may be connected directly or indirectly through intervening media, or they may be interconnected between two elements. The specific meanings of the above terms in the present invention can be understood by those skilled in the art according to specific situations. It should be noted that the embodiments and features of the embodiments may be combined with each other without conflict. The present invention is not limited to any single aspect, nor is it limited to any single embodiment, nor is it limited to any combination and/or permutation of these aspects and/or embodiments. Moreover, each aspect and/or embodiment of the present invention may be utilized alone or in combination with one or more other aspects and/or embodiments thereof.
Finally, it should be noted that: the above embodiments are only used to illustrate the technical solution of the present invention, and not to limit the same; while the invention has been described in detail and with reference to the foregoing embodiments, it will be understood by those skilled in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some or all of the technical features may be equivalently replaced; such modifications and substitutions do not depart from the spirit and scope of the present invention, and they should be construed as being included in the following claims and description.
Claims (14)
1. A marketing method based on a queuing and number calling service of a bank outlet is characterized by comprising the following steps:
acquiring identification information of a client and generating a two-dimensional code which contains the identification information and has a jump link;
displaying the two-dimensional code so that a client can access a target public number corresponding to the skip link after scanning the two-dimensional code and send identification information to the target public number;
receiving a checking request of queuing and calling which is input by a client through a target public number;
and sending the current queuing data of the client and the financial product data corresponding to the identification information to the client in real time through the target public number so that the client can check the current queuing condition and the recommended financial product.
2. The marketing method based on the queuing number service of the bank outlet according to claim 1, wherein the sending the current queuing data of the customer to the customer in real time through the target public number comprises: and updating the queuing in real time by an MQ communication mode or an interface calling mode and transmitting the current queuing data of the client to the client in real time.
3. A marketing method based on queuing number calling service of bank outlets as claimed in claim 1, wherein the identification information is the identity code of the customer or the code of the bank card held by the customer.
4. The marketing method based on queuing service of bank outlets of claim 1, wherein the sending financial product data corresponding to the identification information to the customer comprises:
and determining customer portrait data of the customer according to the identification information, and recommending financial product data corresponding to the portrait data according to the customer portrait data.
5. The marketing method based on the queuing number service of the bank outlet according to claim 1, before the receiving of the request for viewing the queuing number inputted by the customer through the target public number, further comprising:
and checking the identity of the client, and prompting the client to apply for the stock client if the identity of the client is a non-stock client.
6. The marketing method based on the queuing number service of the bank outlet according to claim 1, before the receiving of the request for viewing the queuing number inputted by the customer through the target public number, further comprising:
verifying the identity of the client, and providing a plurality of function options for the client after the client is determined to be a stock client so that the client can select at least one function option;
and sending material data required for handling the service corresponding to the selected at least one functional option to the client.
7. A marketing device based on a bank outlet queuing service is characterized by comprising:
the acquisition unit is used for acquiring the identification information of a client and generating a two-dimensional code which contains the identification information and has a jump link;
the display unit is used for displaying the two-dimensional code so that a client can access a target public number corresponding to the jump link after scanning the two-dimensional code and send identification information to the target public number;
the request unit is used for receiving a checking request of queuing and calling numbers input by a client through a target public number;
and the sending unit is used for sending the current queuing data of the client and the financial product data corresponding to the identification information to the client in real time through the target public number so that the client can check the current queuing condition and the recommended financial product.
8. A marketing device based on a queuing service of a bank outlet according to claim 7, wherein the sending unit comprises:
and the updating subunit is used for updating the queuing in real time in an MQ communication mode or an interface calling mode and sending the current queuing data of the client to the client in real time.
9. The marketing device based on the queuing service of bank outlets as claimed in claim 7, wherein the identification information is an identity code of the customer or a code of a bank card held by the customer.
10. A marketing device based on a queuing service of a bank outlet according to claim 7, wherein the sending unit comprises:
and the recommending subunit is used for determining customer portrait data of the customer according to the identification information and recommending financial product data corresponding to the portrait data according to the customer portrait data.
11. A marketing device based on a queuing service of a bank outlet according to claim 7, further comprising:
the first checking unit is used for checking the identity of the client, and prompting the client to apply for the stock client if the identity of the client is a non-stock client.
12. A marketing device based on a queuing service of a bank outlet according to claim 7, further comprising:
the second verification unit is used for verifying the identity of the client and providing a plurality of function options for the client after the client is determined to be a stock client so that the client can select at least one function option;
and the service unit is used for sending material data required for handling the service corresponding to the selected at least one function option to the client.
13. An electronic device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, wherein the processor when executing the program implements the steps of the marketing method based on the queuing service of a bank outlet according to any one of claims 1 to 6.
14. A computer-readable storage medium, on which a computer program is stored, wherein the computer program, when executed by a processor, implements the steps of the marketing method based on a queuing number service of a banking site according to any one of claims 1 to 6.
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| CN201911415810.2A CN111160984A (en) | 2019-12-31 | 2019-12-31 | Marketing method and device based on queuing and number calling service of bank outlets |
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| CN201911415810.2A CN111160984A (en) | 2019-12-31 | 2019-12-31 | Marketing method and device based on queuing and number calling service of bank outlets |
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