CN111105281A - Commodity recommendation method and electronic equipment - Google Patents

Commodity recommendation method and electronic equipment Download PDF

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Publication number
CN111105281A
CN111105281A CN201811261796.0A CN201811261796A CN111105281A CN 111105281 A CN111105281 A CN 111105281A CN 201811261796 A CN201811261796 A CN 201811261796A CN 111105281 A CN111105281 A CN 111105281A
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data
rights
interests
commodity
user
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CN201811261796.0A
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CN111105281B (en
Inventor
王磊
季程伟
周林
胡刚
李光平
徐武进
张雪源
何笑隆
陈少勇
梁薇
王晓倩
张哲�
程志光
陈宇舟
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Alibaba Group Holding Ltd
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Alibaba Group Holding Ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0631Item recommendations
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0487Interaction techniques based on graphical user interfaces [GUI] using specific features provided by the input device, e.g. functions controlled by the rotation of a mouse with dual sensing arrangements, or of the nature of the input device, e.g. tap gestures based on pressure sensed by a digitiser
    • G06F3/0488Interaction techniques based on graphical user interfaces [GUI] using specific features provided by the input device, e.g. functions controlled by the rotation of a mouse with dual sensing arrangements, or of the nature of the input device, e.g. tap gestures based on pressure sensed by a digitiser using a touch-screen or digitiser, e.g. input of commands through traced gestures
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0641Shopping interfaces

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Development Economics (AREA)
  • General Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • General Engineering & Computer Science (AREA)
  • Human Computer Interaction (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The embodiment of the invention provides a commodity recommendation method and electronic equipment. According to the scheme provided by the embodiment of the invention, the commodity data corresponding to the rights and interests data can be obtained from the commodity database according to the rights and interests data of the user; displaying the interest data and the commodity data corresponding to the interest data through a predefined user interaction interface; and responding to the touch operation of the user on the user interaction interface, and applying the corresponding rights and interests data to the settlement of the corresponding commodity data. The embodiment of the invention can recommend the commodity data related to the user's rights and interests data for the user, and simultaneously display the commodity data and the rights and interests data on the same user interaction interface, so that the user can more quickly and conveniently carry out online shopping and settlement, and better online shopping experience is provided for the user.

Description

Commodity recommendation method and electronic equipment
Technical Field
The invention relates to the technical field of search, in particular to a commodity recommendation method and electronic equipment.
Background
At present, although online shopping has become one of the main shopping channels of consumers, how to continuously improve the online shopping experience of users through technologies for the provider of the online shopping platform service is a problem that the provider of the online shopping platform service needs to be explored all the time.
Disclosure of Invention
The embodiment of the invention provides a commodity recommendation method and electronic equipment, which can provide better online shopping experience for a user.
In order to achieve the above object, an embodiment of the present invention provides a method for recommending a commodity, including:
acquiring rights and interests data of a user;
acquiring commodity data corresponding to the rights and interests data from a commodity database;
displaying the interest data and the commodity data corresponding to the interest data through a predefined user interaction interface;
and responding to the touch operation of the user on the user interaction interface, and applying the corresponding rights and interests data to the settlement of the corresponding commodity data.
Further, an embodiment of the present invention further provides an electronic device, including:
a memory for storing a program;
and the processor is used for operating the program stored in the memory, and the program executes any commodity recommendation method provided by the embodiment of the invention when running.
According to the commodity recommendation method provided by the embodiment of the invention, the commodity data corresponding to the interest data can be obtained from the commodity database according to the interest data of the user, the interest data and the commodity data corresponding to the interest data are displayed through the predefined user interaction interface, and the corresponding interest data are applied to the settlement of the corresponding commodity data in response to the touch operation of the user on the user interaction interface. By adopting the scheme provided by the embodiment of the invention, firstly, the commodity data related to the user interest data can be recommended for the user, and secondly, the commodity data and the interest data are displayed on the same user interaction interface, so that the user can more quickly and conveniently carry out online shopping and settlement, and better online shopping experience is provided for the user.
The foregoing description is only an overview of the technical solutions of the present invention, and the embodiments of the present invention are described below in order to make the technical means of the present invention more clearly understood and to make the above and other objects, features, and advantages of the present invention more clearly understandable.
Drawings
Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiments. The drawings are only for purposes of illustrating the preferred embodiments and are not to be construed as limiting the application. Also, like reference numerals are used to refer to like parts throughout the drawings. In the drawings:
fig. 1 is a flowchart of a commodity recommendation method according to an embodiment of the present invention;
FIG. 2(a) is a schematic diagram of a user interaction interface provided by an embodiment of the present invention;
fig. 2(b) is a schematic diagram of a rights and interests data obtaining interface according to an embodiment of the present invention.
Detailed Description
Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.
Referring to fig. 1, a commodity recommendation method provided in an embodiment of the present invention includes:
step 10: acquiring rights and interests data of a user;
step 11: acquiring commodity data corresponding to the rights and interests data from a commodity database;
in particular implementation, a preferred embodiment of step 11 includes:
and acquiring the commodity data associated with the rights and interests identifier from a commodity database according to the rights and interests identifier of the rights and interests data.
Step 12: displaying the interest data and the commodity data corresponding to the interest data through a predefined user interaction interface (GUI);
step 13: and responding to the touch operation of the user on the user interaction interface, and applying the corresponding rights and interests data to the settlement of the corresponding commodity data.
The above is the product recommendation method provided in the embodiment of the present invention, and the rights and interests data in the embodiment may be any data created in online shopping scenes such as points, vouchers, red packets, and the like, and used for product data settlement. The commodity refers to any consumer commodity which can be traded through a network, and comprises: the physical goods (such as clothes, 3c products and the like) or the virtual goods (such as rechargeable cards, communication services and the like) can also be non-consumer goods such as shops, websites and the like which need to be operated and popularized.
In general, the rights and interests data of the user cannot be generated by the user, but need to be provided by the rights and interests party, the rights and interests party of the embodiment of the present invention may be a seller of the commodity, a media for propagating (promoting) the commodity, and the like, and in order to enable the rights and interests party to provide the rights and interests data available for the user, the embodiment of the commodity recommendation method provided by the present invention may further include: the technical scheme for helping the rights and interests party to solve the problem of rights and interests data distribution.
Aiming at the problem, the invention provides two technical schemes as follows:
firstly, acquiring right and interest data with right and interest identification set by a right and interest party through an Application Programming Interface (API), wherein the right and interest data is derived from a right and interest library of the right and interest party, the right and interest identification is associated with a commodity, and the right and interest data is displayed through a predefined right and interest popularization interface.
Secondly, acquiring right and interest data set by a right and interest party through an application programming interface, wherein the right and interest data is derived from a right and interest library of the right and interest party; distributing right identification associated with the commodity for the right data set by the right party according to a preset right commodity association rule; and displaying the interest data through a predefined interest promotion interface.
It should be noted that each rights and interests party may set more than one rights and interests data, one rights and interests data may have more than one rights and interests identifier, one rights and interests identifier may also be associated with more than one commodity, and the specific rule is set by the rights and interests party, and the embodiment of the present invention is not limited at all.
For the rights and interests party, configuring the rights and interests data on a rights and interests data configuration interface, wherein the configured contents comprise: amount of rights, age, propagation channel, etc. The configuration data is provided to the service side through the API interface, and the right data configured by the right party is displayed to the user through a predefined right promotion interface by the service side. The rights and interests promotion interface can be customized by the rights and interests party according to the rights and interests promotion channel or mode. Or the service side selects a proper rights and interests promotion interface according to the rights and interests data configured by the rights and interests party.
Based on the commodity recommendation scheme provided by the foregoing embodiment of the present invention and capable of solving the issue of equity data, an embodiment of the present invention further provides a commodity recommendation scheme capable of helping a user obtain the equity data, where the scheme further includes:
and responding to the touch operation of the user on the rights and interests promotion interface, and storing the rights and interests data of the user.
The rights and interests data generation, distribution and acquisition and the commodity recommendation scheme based on the rights and interests data provided by the embodiment of the invention are described in detail above. In the above scheme, a rights and interests library needs to be configured for the rights and interests party, and for the rights and interests library, the invention also provides two specific implementation modes:
the first method is that the right bank is used for storing right data of the right party, and when the right data is currency right data such as a red packet, a voucher and the like, the method is preferably adopted;
the applying, in response to a touch operation of a user on the user interaction interface, the corresponding entitlement data to the settlement of the corresponding commodity data specifically includes:
and responding to the touch operation of the user on the user interaction interface, judging whether the resource data in the interest base of the interest party is larger than the corresponding interest data, and if so, applying the corresponding interest data to the settlement of the corresponding commodity data.
The second way, the rights and interests library is used for storing resource data of rights and interests, and when the rights and interests data are non-currency rights and interests data such as points, the mode is preferably adopted;
for the second way, the aforementioned right and interest data is derived from the right and interest library of the right and interest party, which specifically includes: the rights and interests data are derived from resource data in a rights and interests library of the rights and interests party according to a preset exchange proportion;
the applying, in response to a touch operation of a user on the user interaction interface, the corresponding entitlement data to the settlement of the corresponding commodity data specifically includes:
in response to the touch operation of the user on the user interaction interface, exchanging the corresponding rights and interests data into the resource data (namely the exchanged resource data) of the rights and interests party according to the preset exchange proportion; wherein, the resource data is currency data generally;
and if the resource data in the interest base of the interest party is larger than the exchanged resource data, applying the exchanged resource data to the settlement of the corresponding commodity data.
The above is an embodiment of a method for recommending a commodity according to an embodiment of the present invention, and an embodiment of the present invention further provides an electronic device, including:
a memory for storing a program;
and the processor is used for operating the program stored in the memory, and the program executes any commodity recommendation method provided by the embodiment of the invention when running.
The technical solution of the embodiment of the present invention is described below with reference to fig. 2(a) and 2 (b).
FIG. 2(a) is an example of a user interaction interface according to the foregoing embodiment of the present invention, and the gold leaf in the interface of FIG. 2(a) is the equity data according to the embodiment of the present invention, and when the user clicks the exchange purchase control in the interface, if the gold leaf is currency-type equity data, the gold leaf will be used for purchase settlement of goods; if the gold leaf is non-monetary equity data, the gold leaf will be exchanged for equity party resource data that will be used to settle purchases of goods. Meanwhile, in the process of purchase settlement, whether the interest database of the interest party providing the gold leaf has enough interest data or resource data needs to be dynamically judged, and the method can be used for supporting the purchase settlement of the current commodity. In addition, the user can also obtain the gold leaf by clicking the gold leaf robbing control in the interface of fig. 2(a), and the gold leaf robbed by the user is displayed to the user through the interface shown in fig. 2(b), wherein the interface shown in fig. 2(b) may be superimposed on the interface shown in fig. 2(a) for display, and at this time, the interface shown in fig. 2(a) needs to be grayed/blurred. Based on this example, the user interaction interface in the embodiment of the present invention may also be used as a rights and interests promotion interface. The illustration in fig. 2 is merely an example and should not be construed as limiting the application scenario of the present invention.
Those of ordinary skill in the art will understand that: all or a portion of the steps of implementing the above-described method embodiments may be performed by hardware associated with program instructions. The program may be stored in a computer-readable storage medium. When executed, the program performs steps comprising the method embodiments described above; and the aforementioned storage medium includes: various media that can store program codes, such as ROM, RAM, magnetic or optical disks.
Finally, it should be noted that: the above embodiments are only used to illustrate the technical solution of the present invention, and not to limit the same; while the invention has been described in detail and with reference to the foregoing embodiments, it will be understood by those skilled in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some or all of the technical features may be equivalently replaced; and the modifications or the substitutions do not make the essence of the corresponding technical solutions depart from the scope of the technical solutions of the embodiments of the present invention.

Claims (7)

1. A method for recommending an article, comprising:
acquiring rights and interests data of a user;
acquiring commodity data corresponding to the rights and interests data from a commodity database;
displaying the interest data and the commodity data corresponding to the interest data through a predefined user interaction interface;
and responding to the touch operation of the user on the user interaction interface, and applying the corresponding rights and interests data to the settlement of the corresponding commodity data.
2. The method according to claim 1, wherein the obtaining of the product data corresponding to the equity data from the product database specifically comprises:
and acquiring the commodity data associated with the rights and interests identifier from a commodity database according to the rights and interests identifier of the rights and interests data.
3. The method of claim 2, further comprising:
acquiring rights and interests data with rights and interests identification set by a rights and interests party through an application programming interface, wherein the rights and interests data are derived from a rights and interests library of the rights and interests party, and the rights and interests identification is associated with a commodity;
and displaying the interest data through a predefined interest promotion interface.
4. The method of claim 2, further comprising:
acquiring rights and interests data set by a rights and interests party through an application programming interface, wherein the rights and interests data are derived from a rights and interests library of the rights and interests party;
distributing right identification associated with the commodity for the right data set by the right party according to a preset right commodity association rule;
and displaying the interest data through a predefined interest promotion interface.
5. The method of claim 3 or 4, further comprising:
and responding to the touch operation of the user on the rights and interests promotion interface, and storing the rights and interests data of the user.
6. The method as claimed in claim 3 or 4, wherein the rights repository is used for storing resource data of the rights parties, and the rights data is derived from the rights repository of the rights parties specifically comprises:
the rights and interests data are derived from resource data in a rights and interests library of the rights and interests party according to a preset exchange proportion;
the applying, in response to a touch operation of a user on the user interaction interface, the corresponding entitlement data to the settlement of the corresponding commodity data specifically includes:
responding to touch operation of a user on the user interaction interface, and exchanging corresponding rights and interests data into resource data of rights and interests according to the preset exchange proportion;
and if the resource data in the interest base of the interest party is larger than the exchanged resource data, applying the exchanged resource data to the settlement of the corresponding commodity data.
7. An electronic device, comprising:
a memory for storing a program;
a processor for executing the program stored in the memory, the program when executed performing the item recommendation method of any one of claims 1-6.
CN201811261796.0A 2018-10-26 2018-10-26 Commodity recommendation method and electronic equipment Active CN111105281B (en)

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN113298548A (en) * 2020-07-29 2021-08-24 阿里巴巴集团控股有限公司 Commodity settlement method, device and equipment

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JP2003178227A (en) * 2001-12-12 2003-06-27 Dainippon Printing Co Ltd Recommending commodity display system up to reaching exchange point and point card
US20080281692A1 (en) * 2007-05-10 2008-11-13 Microsoft Corporation Virtual Points Clearinghouse
CN102479366A (en) * 2010-11-25 2012-05-30 阿里巴巴集团控股有限公司 Commodity recommending method and system
CN106022850A (en) * 2016-07-29 2016-10-12 广西中烟工业有限责任公司 Information recommendation method and system based on two-dimensional code
WO2017166535A1 (en) * 2016-03-30 2017-10-05 乐视控股(北京)有限公司 Method and apparatus for uniform settlement of online shopping
CN108197996A (en) * 2018-01-10 2018-06-22 北京掌阔移动传媒科技有限公司 A kind of shopping website rebating implementation method
CN108647811A (en) * 2018-04-26 2018-10-12 中国联合网络通信集团有限公司 Predict that user buys method, apparatus, equipment and the storage medium of equity commodity

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* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2003178227A (en) * 2001-12-12 2003-06-27 Dainippon Printing Co Ltd Recommending commodity display system up to reaching exchange point and point card
US20080281692A1 (en) * 2007-05-10 2008-11-13 Microsoft Corporation Virtual Points Clearinghouse
CN102479366A (en) * 2010-11-25 2012-05-30 阿里巴巴集团控股有限公司 Commodity recommending method and system
WO2017166535A1 (en) * 2016-03-30 2017-10-05 乐视控股(北京)有限公司 Method and apparatus for uniform settlement of online shopping
CN106022850A (en) * 2016-07-29 2016-10-12 广西中烟工业有限责任公司 Information recommendation method and system based on two-dimensional code
CN108197996A (en) * 2018-01-10 2018-06-22 北京掌阔移动传媒科技有限公司 A kind of shopping website rebating implementation method
CN108647811A (en) * 2018-04-26 2018-10-12 中国联合网络通信集团有限公司 Predict that user buys method, apparatus, equipment and the storage medium of equity commodity

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN113298548A (en) * 2020-07-29 2021-08-24 阿里巴巴集团控股有限公司 Commodity settlement method, device and equipment

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