CN111090533B - Bulletin information sending method, bulletin information sending device, electronic equipment and storage medium - Google Patents
Bulletin information sending method, bulletin information sending device, electronic equipment and storage medium Download PDFInfo
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- CN111090533B CN111090533B CN201911305148.5A CN201911305148A CN111090533B CN 111090533 B CN111090533 B CN 111090533B CN 201911305148 A CN201911305148 A CN 201911305148A CN 111090533 B CN111090533 B CN 111090533B
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F9/00—Arrangements for program control, e.g. control units
- G06F9/06—Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
- G06F9/46—Multiprogramming arrangements
- G06F9/54—Interprogram communication
- G06F9/542—Event management; Broadcasting; Multicasting; Notifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L12/00—Data switching networks
- H04L12/02—Details
- H04L12/16—Arrangements for providing special services to substations
- H04L12/18—Arrangements for providing special services to substations for broadcast or conference, e.g. multicast
- H04L12/1859—Arrangements for providing special services to substations for broadcast or conference, e.g. multicast adapted to provide push services, e.g. data channels
Abstract
The embodiment of the application provides a method, a device, electronic equipment and a storage medium for sending bulletin information, and relates to the technical field of information processing. The method comprises the following steps: when the terminal equipment detects a specific operation aiming at the application program APP, an announcement information acquisition request is sent to a server, wherein the announcement information acquisition request comprises time information of last announcement information reception; the server sends the current notice information to the terminal equipment according to the time information of the last notice information received by the terminal equipment, and the terminal equipment receives the current notice information sent by the server and records the time information of the current notice information. In the technical scheme, the terminal equipment and the server are not required to establish long connection, so that the bandwidth resources of the user are saved; the server determines the current bulletin information sent to the terminal equipment through the time information of the last bulletin information received by the terminal equipment, and does not need to maintain the association relation between the user equipment and the bulletin push state, thereby saving the storage resources of the server.
Description
Technical Field
The present application relates to the field of computer technologies, and in particular, to a method, an apparatus, an electronic device, and a storage medium for sending advertisement information.
Background
With the rapid development of network technology and communication technology, various applications (Application Program, APP) based on mobile terminals are becoming widely used. The user can use various APP to play entertainment, study, work, etc. When a user uses an APP, the APP usually sends out notice information through a notice system to inform the user when the APP needs to stop updating, major activities show, rewards the user and the like.
In the prior art, a long connection is generally established between a client and a server, the client issues the bulletin to the server through an operation management end, the server pushes the bulletin to the client again, the server records the pushing structure of each bulletin, and the bulletin which is pushed successfully is not pushed any more.
In order to ensure smooth issuing of the bulletin information, the bulletin information pushing method in the prior art needs to keep long connection between the client and the server, occupies network bandwidth resources of users, and the server needs to maintain association relation between user equipment and bulletin pushing state, and occupies storage resources of the server.
Disclosure of Invention
The application provides a method, a device, electronic equipment and a storage medium for sending bulletin information, which can solve the problems in the prior art.
The specific technical scheme provided by the embodiment of the application is as follows:
in one aspect, an embodiment of the present application provides a method for sending advertisement information, where the method includes:
when a specific operation aiming at the application program APP is detected, sending an announcement information acquisition request to a server, wherein the announcement information acquisition request comprises time information of last receiving of the announcement information;
the receiving server determines current notice information according to the time information of last received notice information and records the time information of the received current notice information.
In one possible implementation, the specific operation includes a start operation or a login success operation, and the time when the announcement information is received last is time information corresponding to the specific operation;
when the specific operation is a login success operation, the method further comprises:
obtaining user information corresponding to login operation;
the bulletin information acquisition request also comprises user information;
the current notice information determined by the receiving server according to the time information of last notice information receiving comprises the following steps:
And the receiving server determines the current advertising information corresponding to the user information according to the time information of last receiving the advertising information.
In one possible implementation, after the receiving server determines the current advertisement information according to the time information of the last time the advertisement information was received, the method further includes:
determining type information of current bulletin information;
based on the type information, display mode information of the current bulletin information corresponding to the APP is determined, and the current bulletin information is displayed according to the display mode information.
In one possible implementation, the presentation information includes at least one of:
displaying the bulletin prompt information corresponding to the current bulletin information, and displaying the current bulletin information when receiving the display triggering operation of the user for the bulletin prompt information;
directly displaying the current bulletin information;
the current announcement information is scroll-presented.
In one possible implementation, the type information of the current advertisement information includes at least one of:
text, picture, uniform resource locator (uniform resource locator, URL).
In one possible implementation manner, the bulletin information acquisition request further includes at least one item of equipment attribute information or APP attribute information;
The device attribute information includes at least one of:
device identification information, device system version information, device network operator information;
the APP attribute information includes at least one of:
APP identification information and APP version information.
In another aspect, an embodiment of the present application provides a method for sending advertisement information, where the method includes:
receiving an announcement information acquisition request sent by a terminal device, wherein the announcement information acquisition request comprises time information of last announcement information receiving by the terminal device;
and determining current notice information according to the time information of the last notice information received by the terminal equipment, and sending the current notice information to the terminal equipment.
In one possible implementation manner, determining the current announcement information according to the time information that the terminal device last received the announcement information includes:
acquiring notice information to be transmitted and creation time information of the notice information to be transmitted;
comparing the time information of the last time the terminal device receives the notice information with the creation time information, and taking the notice information to be sent after the time of the last time the terminal device receives the notice information as the current notice information and sending the notice information to the terminal device.
In one possible implementation manner, the advertisement information acquisition request further includes user information, and determining current advertisement information according to time information of last time the terminal device received the advertisement information includes:
And determining the current advertising information corresponding to the user information according to the time information of last receiving the advertising information.
In one possible implementation, the method further includes:
receiving a setting operation of the announcement information;
the extensible parameters of the announcement information are set according to the setting operation.
The embodiment of the invention also provides a device for sending the notice information, which comprises the following steps:
a request sending module, configured to send an advertisement information acquisition request to a server when a specific operation for an application program APP is detected, where the advertisement information acquisition request includes time information of last receiving advertisement information;
and the notice receiving module is used for receiving the current notice information determined by the server according to the time information of last notice information receiving and recording the time information of the current notice information receiving.
The embodiment of the invention also provides a device for sending the notice information, which comprises the following steps:
the request receiving module is used for receiving an announcement information acquisition request sent by the terminal equipment, wherein the announcement information acquisition request comprises time information of last announcement information receiving by the terminal equipment;
and the notice sending module is used for sending the current notice information determined according to the time information of the last notice information received by the terminal equipment to the terminal equipment.
The embodiment of the invention also provides electronic equipment, which comprises one or more processors; a memory; one or more applications, wherein the one or more applications are stored in the memory and configured to be executed by the one or more processors, the one or more applications configured to: the method according to the first or second aspect is performed.
Embodiments of the present invention also provide a computer readable storage medium for storing a computer program which, when run on a computer, enables the computer to perform a method as shown in the first or second aspect of the present application.
The beneficial effects that this application provided technical scheme brought are:
the application provides a method, a device, an electronic device and a storage medium for sending bulletin information, wherein the method comprises the following steps: when the terminal equipment detects a specific operation aiming at the application program APP, an announcement information acquisition request is sent to a server, wherein the announcement information acquisition request comprises time information of last announcement information reception; the server sends the current notice information to the terminal equipment according to the time information of the last notice information received by the terminal equipment, and the terminal equipment receives the current notice information sent by the server and records the time information of the current notice information. In the technical scheme, when the specific operation of the user is detected, the notice information acquisition request is sent to the server, so that long connection between the terminal equipment and the server is not required, and the bandwidth resource of the user is saved; in addition, the server determines the current bulletin information sent to the terminal equipment according to the time information of the last bulletin information received by the terminal equipment, so that the association relation between the user equipment and the bulletin push state does not need to be maintained, and the storage resources of the server are saved.
Drawings
In order to more clearly illustrate the technical solutions in the embodiments of the present application, the drawings that are required to be used in the description of the embodiments of the present application will be briefly described below.
Fig. 1 is a flowchart of a method for sending bulletin information according to an embodiment of the present application;
fig. 2 is a flowchart of a method for sending advertisement information according to an embodiment of the present application;
FIG. 3 is a schematic diagram of a data interaction process according to an embodiment of the present disclosure;
fig. 4 is a schematic system architecture diagram of an advertisement sending system according to an embodiment of the present application;
fig. 5 is a schematic diagram of features of an advertisement sending system according to an embodiment of the present application;
fig. 6 is a schematic structural diagram of an advertisement information sending device according to an embodiment of the present application;
fig. 7 is a schematic structural diagram of an advertisement information sending device according to an embodiment of the present application;
fig. 8 is a schematic structural diagram of an electronic device according to an embodiment of the present application.
Detailed Description
Embodiments of the present application are described in detail below, examples of which are illustrated in the accompanying drawings, wherein the same or similar reference numerals refer to the same or similar elements or elements having the same or similar functions throughout. The embodiments described below by referring to the drawings are exemplary only for the purpose of illustrating the present application and are not to be construed as limiting the present application.
As used herein, the singular forms "a", "an", "the" and "the" are intended to include the plural forms as well, unless expressly stated otherwise, as understood by those skilled in the art. It will be further understood that the terms "comprises" and/or "comprising," when used in this specification, specify the presence of stated features, integers, steps, operations, elements, and/or components, but do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, and/or groups thereof. It will be understood that when an element is referred to as being "connected" or "coupled" to another element, it can be directly connected or coupled to the other element or intervening elements may also be present. Further, "connected" or "coupled" as used herein may include wirelessly connected or wirelessly coupled. The term "and/or" as used herein includes all or any element and all combination of one or more of the associated listed items.
The following describes the technical solutions of the present application and how the technical solutions of the present application solve the above technical problems in detail with specific embodiments. The following embodiments may be combined with each other, and the same or similar concepts or processes may not be described in detail in some embodiments. Embodiments of the present application will be described below with reference to the accompanying drawings.
According to the technical scheme, the sending of the bulletin information can be realized through information interaction among the user terminal equipment (hereinafter referred to as terminal equipment), the bulletin issuing server (hereinafter referred to as server) and the bulletin management system (hereinafter referred to as management end). And creating notice information through the management end and issuing the notice information to the terminal equipment through the server. The server can integrate the functions of the management end, and the sending of the bulletin information can be realized through information interaction between the terminal equipment and the server.
The technical scheme of the application is described in detail below by taking the terminal equipment as an execution main body.
The embodiment of the application provides a method for sending bulletin information, as shown in fig. 1, the method comprises the following steps:
step S101, when a specific operation aiming at the APP is detected, an announcement information acquisition request is sent to a server, wherein the announcement information acquisition request comprises time information of last received announcement information;
according to the technical scheme, when the terminal equipment detects specific operation of a user aiming at the APP, the terminal equipment requests the announcement information from the server, long connection can be established between the terminal equipment and the server, short connection can also be established, a connection mode can be flexibly selected according to the current network resource use conditions of the server and the terminal equipment, the announcement information can be received and sent by establishing the short connection, and when the terminal equipment requests the announcement information from the server, the connection is established, so that the bandwidth resources of the user can be saved by using the short connection.
And when the terminal equipment sends an announcement information acquisition request to the server, the terminal equipment sends the time information of last announcement information to the server, so that the server can conveniently determine the announcement information to be issued according to the time information of last announcement information received by the terminal equipment.
The time information of the last time the notice information was received may include a specific time, for example, time of year, month, day, minute, second, etc., a time difference from the current time, for example, 1 hour ago, 2 days ago, etc., and other information indicating a time.
Step S102, the receiving server determines the current notice information according to the time information of last notice information receiving and records the time information of current notice information receiving.
After receiving the request for acquiring the bulletin information sent by the terminal device, the server analyzes the request, extracts the time information of the last time the terminal device receives the bulletin information, determines to send the bulletin information to be sent to the terminal device according to the time information of the last time the terminal device receives the bulletin information, and the terminal device receives the bulletin information sent by the server and records the time information of the bulletin information.
The terminal device may request the advertisement information from the server according to a specific operation of the user, the specific operation may include a start operation or a login success operation of the APP, and when the specific operation is the start operation of the APP, the server determines the advertisement information to be issued according to time information of last time of receiving the advertisement information, wherein the time of last time of receiving the advertisement information is time information corresponding to the specific operation; when the specific operation is a starting operation, the time of last receiving the notice information is the time information of last receiving the notice information corresponding to the starting operation; when the specific operation is a login success operation, the time at which the advertisement information was last received is the time information at which the advertisement information was last received corresponding to the login success operation, which is described by way of the following embodiments.
In an alternative embodiment of the present application, when the specific operation is a login success operation, the method further includes:
obtaining user information corresponding to successful login operation;
the bulletin information acquisition request also comprises user information;
the current notice information sent by the receiving server according to the time information of last notice information receiving comprises:
and the receiving server determines the current advertising information corresponding to the user information according to the time information of last receiving the advertising information.
In practical applications, the specific mode of successful user login operation may include directly inputting login information in the login interface of the current APP, or may log in the current APP through other APPs that the user has logged in or is in use. When a user logs in the current APP by inputting login information, user information input by the user is received, wherein the user information can specifically comprise data such as identification information, communication mode, current position information, preference information, age information and the like of the user. When a user logs in the current APP through other APP, the user information can be obtained by obtaining the relevant information of the user in other APP account numbers.
The terminal device sends the user information and the bulletin information acquisition request to the server, and the server matches the bulletin information according to the time information of last receiving the bulletin information by the terminal device which is successfully logged in and the user information, and determines the bulletin information to be sent, for example, determines the bulletin information corresponding to the user according to the area where the user is located, the source of the user, the account number grade of the user and the like.
According to the embodiment of the application, the advertising information to be issued to the terminal equipment is determined through the user information and the time information of the last time the advertising information is received by the terminal equipment, so that the corresponding advertising information can be sent for the specific user, and the issuing of the advertising information is more targeted.
In an example, users currently located in Beijing are screened out according to the user information, and announcement information of preferential activities for users in Beijing areas is sent to the users.
In yet another example, users with "advanced" user levels of an APP are filtered out based on user information, and advertising information rewarding the "advanced" users is sent to those users.
In addition, in addition to matching according to user information, device attribute information and/or APP attribute information of the terminal device may be considered for the advertisement information to be transmitted.
In an optional embodiment of the present application, the advertisement information obtaining request further includes at least one of device attribute information or APP attribute information;
the device attribute information includes at least one of:
device identification information, device system version information, device network operator information;
the APP attribute information includes at least one of:
APP identification information and APP version information.
In practical application, the advertisement information acquisition request may further include device attribute information of the terminal device, for example, at least one of device identification information, device system version information, and device network operator information; APP attribute information, for example, at least one of APP identification information, APP version information, may also be included. When determining the advertisement information sent to the terminal device, the server considers the time information of the last time of receiving the advertisement information, and can determine the advertisement information through a plurality of conditions such as user information, device attribute information, APP attribute information and the like, and sends the advertisement information to the corresponding terminal device.
In the embodiment of the application, the matched bulletin information is determined by comprehensively considering one or more of the user information, the equipment attribute information and the APP attribute information, so that accurate pushing aiming at a specific object is realized, and the pushing effect is better.
In one example, users using the android system are filtered according to device attribute information, and corresponding bulletin information is sent to the users.
After receiving the announcement information, the terminal device can display according to a corresponding display mode, and the specific implementation mode is shown in the following embodiment.
In an optional embodiment of the present application, after the receiving server sends the current advertisement information according to the time information of the last time the advertisement information was received, the method further includes:
determining type information of current bulletin information;
based on the type information, display mode information of the current bulletin information corresponding to the APP is determined, and the current bulletin information is displayed according to the display mode information.
In practical application, the terminal device can display the bulletin information according to the type information corresponding to the bulletin information, the bulletin information of different types corresponds to different display modes, the association relation between the type information of the bulletin information and the display mode information can be preset through the server, and can also be set through the APP, after the type information of the bulletin information is determined, the display mode information corresponding to the type information is determined, and the bulletin information is displayed to the user according to the display mode information, so that the display modes of the bulletin information are more diversified, and the user experience is improved.
In an alternative embodiment of the present application, the type information of the current advertisement information includes at least one of:
text, picture, uniform resource locator URL.
In practical application, the type information of the bulletin information can be text, pictures, URLs and the like, or a combination of several types, in the technical scheme of the application, the server and the terminal equipment communicate through a hypertext transfer protocol (HyperText Transfer Protocol, HTTP) and an object numbered musical notation (JavaScript Object Notation, JSON) protocol, so that the bulletin information of various forms such as text, pictures, URLs and the like can be issued, and compared with the bulletin information of a text form with a single type in the prior art, the type of the transmitted bulletin information is more various, thereby meeting the requirement of bulletin diversification.
In an alternative embodiment of the present application, the presentation information includes at least one of:
displaying the bulletin prompt information corresponding to the current bulletin information, and displaying the current bulletin information when receiving the display triggering operation of the user for the bulletin prompt information;
directly displaying the current bulletin information;
the current announcement information is scroll-presented.
In practical application, after receiving the announcement information, the mobile terminal can display the announcement information through display mode information corresponding to the announcement information. The presentation information may include: after the terminal equipment receives the notice information, the notice prompt information is displayed, and when the notice prompt information is triggered by a user in a click mode or the like, the whole content of the notice information is displayed. In addition, the display mode information may also include that the terminal device receives the announcement information, that is, displays the whole content of the announcement information. The content of the announcement information can be displayed in a rolling mode in a branching mode, so that the user can browse the announcement information in a branching mode.
According to the advertising information sending method provided by the embodiment of the application, when the terminal equipment detects specific operation aiming at the APP, an advertising information acquisition request is sent to a server, wherein the advertising information acquisition request comprises time information of last receiving advertising information; the server sends the current notice information to the terminal equipment according to the time information of the last notice information received by the terminal equipment, and the terminal equipment receives the current notice information sent by the server and records the time information of the current notice information. In the technical scheme, when the specific operation of the user is detected, the notice information acquisition request is sent to the server, so that long connection between the terminal equipment and the server is not required, and the bandwidth resource of the user is saved; in addition, the server determines the current bulletin information sent to the terminal equipment according to the time information of the last bulletin information received by the terminal equipment, so that the association relation between the user equipment and the bulletin push state does not need to be maintained, and the storage resources of the server are saved.
The technical scheme of the application is described in detail below by taking the server as an execution main body.
The embodiment of the application provides a method for sending bulletin information, as shown in fig. 2, the method includes:
Step S201, receiving an announcement information acquisition request sent by a terminal device, wherein the announcement information acquisition request comprises time information of last announcement information receiving by the terminal device;
according to the technical scheme, the server receives the notice information acquisition request sent by the terminal equipment, long connection can be established between the terminal equipment and the server, short connection can be established, the connection mode can be flexibly selected according to the current network resource use conditions of the server and the terminal equipment, the notice information can be received and sent by establishing the short connection, and when the terminal equipment requests the notice information from the server, the connection is established, so that the bandwidth resources of a user can be saved by using the short connection.
And when the terminal equipment sends an announcement information acquisition request to the server, the terminal equipment sends the time information of last announcement information to the server, so that the server can conveniently determine the announcement information to be issued according to the time information of last announcement information received by the terminal equipment.
The time information of the last time the notice information was received may include a specific time, for example, time of year, month, day, minute, second, etc., a time difference from the current time, for example, 1 hour ago, 2 days ago, etc., and other information indicating a time.
Step S202, determining current notice information according to the time information of last notice information received by the terminal equipment, and sending the current notice information to the terminal equipment.
After receiving the request for acquiring the bulletin information sent by the terminal equipment, the server analyzes the request, extracts the time information of the last time the terminal equipment receives the bulletin information, and determines to send the bulletin information to be sent to the terminal equipment according to the time information of the last time the bulletin information is received.
How the server determines the to-be-issued bulletin information according to the time information of last bulletin information received by the terminal device, and specific implementation modes are shown in the following embodiments.
In an optional embodiment of the present application, determining current advertisement information according to time information of last time the terminal device received the advertisement information includes:
acquiring notice information to be transmitted and creation time information of the notice information to be transmitted;
comparing the time information of the last time the terminal device receives the notice information with the creation time information, and taking the notice information to be sent after the time of the last time the terminal device receives the notice information as the current notice information and sending the notice information to the terminal device.
In practical application, the server may receive the to-be-sent advertisement information sent by the management end, or may directly create the to-be-sent advertisement information, where the to-be-sent advertisement information may be all advertisement information to be sent within a preset time for a specific APP, each to-be-sent advertisement information corresponds to one creation time information, when the server does not receive an advertisement information acquisition request sent by the terminal device, that is, in an offline state, the server stores all the to-be-sent advertisement information, when receiving the advertisement information acquisition request sent by the terminal device, analyzes the request, extracts time information of last receiving the advertisement information by the terminal device, compares the time information with time information of all the to-be-sent advertisement information, and sends the to-be-sent advertisement information with creation time after the time of last receiving the advertisement information by the terminal device as current advertisement information to the terminal device.
In the embodiment of the application, the server determines the current bulletin information sent to the terminal equipment according to the time information of the last bulletin information received by the terminal equipment, so that the association relation between the user equipment and the bulletin push state does not need to be maintained, and the storage resource of the server is saved.
In an example, when the server receives the time information of the last time of receiving the advertisement information sent by the terminal device is 16:00, the advertisement information to be sent after the creation time is 16:00 is sent as the current advertisement information to the terminal device.
In an optional embodiment of the present application, the advertisement information obtaining request further includes user information, and sending current advertisement information according to time information that the terminal device last received the advertisement information includes:
and sending the current advertising information corresponding to the user information according to the time information of last receiving the advertising information.
In practical application, the user information may specifically include data such as identification information, communication mode, current location information, preference information, age information, etc. of the user. When the server receives the user information included in the advertisement information acquisition request sent by the terminal device, the advertisement information is matched according to the time information of the last time the terminal device received the advertisement information and the user information, the advertisement information to be sent is determined, for example, the advertisement information corresponding to the user is determined according to the area where the user is located, the source of the user, the account number grade of the user and the like.
According to the embodiment of the application, the advertising information to be issued to the terminal equipment is determined through the user information and the time information of the last time the advertising information is received by the terminal equipment, so that the corresponding advertising information can be sent for the specific user, and the issuing of the advertising information is more targeted.
In an example, users currently located in Beijing are screened out according to the user information, and announcement information of preferential activities for users in Beijing areas is sent to the users.
In yet another example, users with "advanced" user levels of an APP are filtered out based on user information, and advertising information rewarding the "advanced" users is sent to those users.
In an alternative embodiment of the present application, the method further comprises:
receiving a setting operation of the announcement information;
the extensible parameters of the announcement information are set according to the setting operation.
In practical application, the server can receive the setting operation of the expandable parameters aiming at the bulletin information, and set the custom field of the bulletin information, so that the display mode of the bulletin information is more flexible, the specific requirement of the accessed APP is met, and the fusion of the display style of the bulletin information and the style of the accessed APP is realized.
In the technical scheme, the advertisement information sending method can provide APP access in a software development kit (Software Development Kit, SDK) mode, a custom field channel is provided on the basis of opening capability, and an access party can automatically expand configuration parameters required by the access party on the basis of existing configurable parameters of the advertisement information, so that an advertisement intelligent issuing effect is achieved.
The following describes a data interaction process according to the technical scheme of the present application through a specific embodiment.
As shown in fig. 3, the SDK client is a terminal device that receives announcement information, the SDK server is a server that issues announcement information, the game APP is run in the terminal device (SDK client shown in the drawing), when the game is started, the SDK client is initialized, after the SDK client is started, an application identifier APP id, a device identifier matrix id, an operating system identifier (not shown in the drawing) of the terminal device, an account platform identifier (not shown in the drawing) of the game (e.g., QQ account, weChat account, guest account) and an announcement information identifier (not shown in the drawing) are obtained, the terminal device sends an announcement information acquisition request to the server, the request includes the APP id, the matrix id, an operating system identifier of the terminal device, an account platform identifier of the game (e.g., QQ account, weChat account, guest account) and a last time of receiving announcement information (last update time shown in the drawing), the server filters the account platform identifier of the game and the last time of receiving announcement information according to the APP id, the matrix id, the operating system identifier of the terminal device, the account platform identifier of the game and the last time of the announcement information received, the corresponding announcement information is issued by the management terminal, the corresponding to the announcement information is displayed in a corresponding manner of the display, the announcement information is not shown, and the announcement information is displayed in a corresponding manner is not shown, and the announcement information is popped up by the corresponding advertisement information is displayed in a corresponding advertisement information is displayed, and the advertisement information is displayed in a corresponding advertisement information. When a user logs in a game APP, an SDK client in a terminal device acquires a user identification open (comprising account platform data, a user account and the like), an advertisement information acquisition request is sent to a server, wherein the request comprises Appid, matid, openid, an operating system identification of the terminal device, an account platform identification of the game and time of last receiving the advertisement information (last updating time shown in the figure), and the server inquires corresponding advertisement information and pushes the corresponding advertisement information to the terminal device according to Appid, matid, openid, the operating system identification of the terminal device, the account platform identification of the game and the time of last receiving the advertisement information so as to achieve accurate matching of the advertisement information to a specified platform or a specific account. The terminal equipment receives and stores the announcement information, performs announcement display in a Banner (Banner in the figure) mode on the game APP interface, closes the announcement after display, can be closed by triggering a closing button by a user, and can also automatically close the announcement after display for a preset time.
The technical scheme of the application can be realized by an announcement transmission system formed by a plurality of virtual modules, the system architecture is shown in fig. 4, and the system architecture can comprise terminal equipment (a client shown in the figure), a server and a management end, wherein the management end comprises an announcement management portal, an announcement logic processing service module and a user database; the server comprises a real-time bulletin pull service module, an offline bulletin push service module and a bulletin push service module; the bulletin management portal is used for editing bulletin information, bulletin information preview, bulletin information pushing rule formulation, checking bulletin information issuing history records, bulletin information statistics and analysis data, bulletin information auditing management and bulletin information overall analysis statistics; the user database comprises the corresponding relation between the user account number and the equipment identifier of the user terminal equipment and information data; the bulletin logic processing service module is used for acquiring bulletin information from the bulletin management portal, analyzing the bulletin information in real time according to the last time of issuing the bulletin information and the related information of the user in the user database, determining the bulletin information issued in real time, analyzing the bulletin information according to the related information of the user in the user database, and determining the bulletin information corresponding to the offline user; the real-time bulletin pulling service module is used for pulling and updating bulletin information from the bulletin logic processing service module in real time, when the bulletin information is pulled, the selection logic of a user can comprise the total number of users (users downloading and installing a certain App) of the certain App, and each time the user starts the App, the user inquires whether the real-time bulletin information meeting the condition exists and pulls the bulletin information; the offline advertisement push service module is used for pulling advertisement information corresponding to a specific user from the advertisement logic processing service module, and the offline advertisement push service module comprises offline users, and can support complex user judgment and selection logic, for example, users are selected according to a plurality of conditions, and the advertisement information corresponding to the users is pulled. When the client is connected with and disconnected from the server, the offline bulletin pushing service module sends bulletin information pulling requests to the bulletin logic processing service module; the advertisement pushing service module is used for recording user side information (for example, appid, matid, openid, an operating system identifier of a terminal device, an account platform identifier, time for last receiving advertisement information, and the like), processing and judging the advertisement information according to a request type of a client side (for example, the advertisement information is requested when a user logs in to successfully operate or the advertisement information is requested when an App is started, and the like), pushing the advertisement information obtained by the real-time advertisement pulling service module and the offline advertisement pushing service module to the client side, wherein the client side displays the advertisement information according to the advertisement information type, the display form, and the like, and the display mode of the advertisement information can be display according to a customized display template of a game product.
As can be seen from the foregoing description, the advertisement sending system in the technical solution of the present application includes the following features (as shown in fig. 5):
and (3) fast: the server establishes short connection with the terminal equipment to realize the issue of the bulletin information, thereby saving the bandwidth resources of users and having high speed of issuing the bulletin information;
cloud: the issuing of the bulletin information can be performed through bulletin editing, bulletin configuration and bulletin analysis by the cloud server;
quasi-: the advertising information is determined through the equipment information, the APP information and the user information, so that the advertising information is sent more pertinently;
and (3) combining: the user can customize the expandable parameters, so that the bulletin information and the corresponding APP can be fused, and the bulletin display effect is better.
According to the advertising information sending method provided by the embodiment of the application, when the terminal equipment detects specific operation aiming at the application program APP, an advertising information acquisition request is sent to a server, wherein the advertising information acquisition request comprises time information of last receiving advertising information; the server sends the current notice information to the terminal equipment according to the time information of the last notice information received by the terminal equipment, and the terminal equipment receives the current notice information sent by the server and records the time information of the current notice information. In the technical scheme, when the specific operation of the user is detected, the notice information acquisition request is sent to the server, so that long connection between the terminal equipment and the server is not required, and the bandwidth resource of the user is saved; in addition, the server determines the current bulletin information sent to the terminal equipment according to the time information of the last bulletin information received by the terminal equipment, so that the association relation between the user equipment and the bulletin push state does not need to be maintained, and the storage resources of the server are saved.
Based on the same principle as the method shown in fig. 1, there is also provided in an embodiment of the present disclosure an advertisement information transmitting apparatus 60, as shown in fig. 6, the advertisement information transmitting apparatus 60 including:
a request sending module 61, configured to send an advertisement information acquisition request to the server when a specific operation for the application APP is detected, where the advertisement information acquisition request includes time information of last receiving the advertisement information;
the advertisement receiving module 62 is configured to receive current advertisement information determined by the server according to time information of last received advertisement information, and record time information of receiving the current advertisement information.
In one possible implementation, the specific operation includes a start operation or a login success operation, and the time when the announcement information is received last is time information corresponding to the specific operation;
when the specific operation is a login success operation, the bulletin information sending device 60 further includes an obtaining module, configured to obtain user information corresponding to the login operation;
the bulletin information acquisition request also comprises user information;
and an advertisement receiving module 62, configured to receive current advertisement information corresponding to the user information, where the current advertisement information is determined by the server according to the time information of last receiving the advertisement information.
In one possible implementation, the bulletin information sending apparatus 60 further includes a display module configured to:
determining type information of current bulletin information;
based on the type information, display mode information of the current bulletin information corresponding to the APP is determined, and the current bulletin information is displayed according to the display mode information.
In one possible implementation, the presentation information includes at least one of:
displaying the bulletin prompt information corresponding to the current bulletin information, and displaying the current bulletin information when receiving the display triggering operation of the user for the bulletin prompt information;
directly displaying the current bulletin information;
the current announcement information is scroll-presented.
In one possible implementation, the type information of the current advertisement information includes at least one of:
text, picture, uniform resource locator URL.
In one possible implementation manner, the bulletin information acquisition request further includes at least one item of equipment attribute information or APP attribute information;
the device attribute information includes at least one of:
device identification information, device system version information, device network operator information;
the APP attribute information includes at least one of:
APP identification information and APP version information.
The advertisement information sending device of the embodiment of the present disclosure may perform the advertisement information sending method provided by the embodiment of the present disclosure, and its implementation principle is similar, and actions performed by each module in the advertisement information sending device of the embodiment of the present disclosure correspond to steps in the advertisement information sending method of each embodiment of the present disclosure, and detailed description of functions of each module in the advertisement information sending device may be specifically referred to the description in the corresponding advertisement information sending method shown in the foregoing, which is not repeated herein.
When detecting a specific operation for an application program APP, the advertising information sending device sends an advertising information obtaining request to a server, wherein the advertising information obtaining request comprises time information of last receiving advertising information; the server sends the current notice information to the terminal equipment according to the time information of the last notice information received by the terminal equipment, and the terminal equipment receives the current notice information sent by the server and records the time information of the current notice information. In the technical scheme, when the specific operation of the user is detected, the notice information acquisition request is sent to the server, so that long connection between the terminal equipment and the server is not required, and the bandwidth resource of the user is saved; in addition, the server determines the current bulletin information sent to the terminal equipment according to the time information of the last bulletin information received by the terminal equipment, so that the association relation between the user equipment and the bulletin push state does not need to be maintained, and the storage resources of the server are saved.
Based on the same principle as the method shown in fig. 2, there is also provided in an embodiment of the present disclosure an advertisement information transmitting apparatus 70, as shown in fig. 7, the advertisement information transmitting apparatus 70 including:
a request receiving module 71, configured to receive an advertisement information acquisition request sent by a terminal device, where the advertisement information acquisition request includes time information that the terminal device last received the advertisement information;
the advertisement sending module 72 is configured to send current advertisement information determined according to time information that the terminal device last received the advertisement information to the terminal device.
In one possible implementation, the advertisement sending module 72 is configured to:
acquiring notice information to be transmitted and creation time information of the notice information to be transmitted;
comparing the time information of the last time the terminal device receives the notice information with the creation time information, and taking the notice information to be sent after the time of the last time the terminal device receives the notice information as the current notice information and sending the notice information to the terminal device.
In one possible implementation, the advertisement information obtaining request further includes user information, and the advertisement sending module 72 is configured to:
and determining the current advertising information corresponding to the user information according to the time information of last receiving the advertising information.
In one possible implementation, the bulletin information sending apparatus 70 further includes a setting module configured to:
receiving a setting operation of the announcement information;
the extensible parameters of the announcement information are set according to the setting operation.
The advertisement information sending device of the embodiment of the present disclosure may perform the advertisement information sending method provided by the embodiment of the present disclosure, and its implementation principle is similar, and actions performed by each module in the advertisement information sending device of the embodiment of the present disclosure correspond to steps in the advertisement information sending method of each embodiment of the present disclosure, and detailed description of functions of each module in the advertisement information sending device may be specifically referred to the description in the corresponding advertisement information sending method shown in the foregoing, which is not repeated herein.
When detecting a specific operation for an application program APP, the advertising information sending device sends an advertising information obtaining request to a server, wherein the advertising information obtaining request comprises time information of last receiving advertising information; the server sends the current notice information to the terminal equipment according to the time information of the last notice information received by the terminal equipment, and the terminal equipment receives the current notice information sent by the server and records the time information of the current notice information. In the technical scheme, when the specific operation of the user is detected, the notice information acquisition request is sent to the server, so that long connection between the terminal equipment and the server is not required, and the bandwidth resource of the user is saved; in addition, the server determines the current bulletin information sent to the terminal equipment according to the time information of the last bulletin information received by the terminal equipment, so that the association relation between the user equipment and the bulletin push state does not need to be maintained, and the storage resources of the server are saved.
The above embodiment describes the bulletin information transmitting apparatus and the decoding apparatus from the viewpoint of the virtual module, and describes an electronic device from the viewpoint of the physical module as follows, specifically as follows:
an embodiment of the present application provides an electronic device, as shown in fig. 8, an electronic device 9000 shown in fig. 8 includes: a processor 9001 and a memory 9003. Wherein the processor 9001 is coupled to a memory 9003, such as via a bus 9002. Optionally, the electronic device 9000 may further comprise a transceiver 9004. Note that, in practical applications, the transceiver 9004 is not limited to one, and the structure of the electronic device 9000 is not limited to the embodiment of the present application.
The processor 9001 may be a CPU, general purpose processor, DSP, ASIC, FPGA or other programmable logic device, transistor logic device, hardware component, or any combination thereof. Which may implement or perform the various exemplary logic blocks, modules, and circuits described in connection with this disclosure. The processor 9001 may also be a combination implementing computing functions, e.g. comprising one or more microprocessor combinations, a combination of a DSP and a microprocessor, etc.
The memory 9003 may be a ROM or other type of static storage device that can store static information and instructions, a RAM or other type of dynamic storage device that can store information and instructions, an EEPROM, a CD-ROM or other optical disk storage, optical disk storage (including compact disks, laser disks, optical disks, digital versatile disks, blu-ray disks, etc.), magnetic disk storage media or other magnetic storage devices, or any other medium that can be used to carry or store desired program code in the form of instructions or data structures and that can be accessed by a computer, but is not limited to such.
The memory 9003 is used to store application code for executing the present application and is controlled for execution by the processor 9001. The processor 9001 is configured to execute application code stored in the memory 9003 to implement what is shown in any of the method embodiments described above.
The embodiment of the application provides electronic equipment, which comprises: a memory and a processor; at least one program stored in the memory and configured to be executed by the processor, wherein when the terminal device detects a specific operation for the application APP, the program transmits an announcement information acquisition request to the server, and the announcement information acquisition request includes time information of last receipt of the announcement information; the server sends the current notice information to the terminal equipment according to the time information of the last notice information received by the terminal equipment, and the terminal equipment receives the current notice information sent by the server and records the time information of the current notice information. In the technical scheme, when the specific operation of the user is detected, the notice information acquisition request is sent to the server, so that long connection between the terminal equipment and the server is not required, and the bandwidth resource of the user is saved; in addition, the server determines the current bulletin information sent to the terminal equipment according to the time information of the last bulletin information received by the terminal equipment, so that the association relation between the user equipment and the bulletin push state does not need to be maintained, and the storage resources of the server are saved.
The present application provides a computer readable storage medium having a computer program stored thereon, which when run on a computer, enables the computer to perform the corresponding content of the foregoing method embodiments.
It should be understood that, although the steps in the flowcharts of the figures are shown in order as indicated by the arrows, these steps are not necessarily performed in order as indicated by the arrows. The steps are not strictly limited in order and may be performed in other orders, unless explicitly stated herein. Moreover, at least some of the steps in the flowcharts of the figures may include a plurality of sub-steps or stages that are not necessarily performed at the same time, but may be performed at different times, the order of their execution not necessarily being sequential, but may be performed in turn or alternately with other steps or at least a portion of the other steps or stages.
The foregoing is only a partial embodiment of the present invention, and it should be noted that it will be apparent to those skilled in the art that modifications and adaptations can be made without departing from the principles of the present invention, and such modifications and adaptations are intended to be comprehended within the scope of the present invention.
Claims (12)
1. A method for transmitting announcement information, the method comprising:
when a specific operation aiming at an application program APP is detected, sending an announcement information acquisition request to a server through a short connection established between the server and terminal equipment, wherein the announcement information acquisition request comprises time information of last receiving of the announcement information, and the announcement information acquisition request also comprises at least one of user information, equipment attribute information or APP attribute information;
receiving current notice information determined by the server according to the time information of last notice information receiving, and recording the time information of receiving the current notice information;
the determining mode of the current notice information comprises the following steps:
determining the current bulletin information according to the time information of the last received bulletin information and at least one of user information, equipment attribute information or APP attribute information;
wherein the time information of the last time the notice information was received includes at least one of the following:
the specific operation is a starting operation, and the time of last receiving the notice information is the time information of last receiving the notice information corresponding to the starting operation;
The specific operation is a login success operation, and the time of last receiving the notice information is the time information of last receiving the notice information corresponding to the login success operation.
2. The method according to claim 1, wherein the specific operation includes a start operation or a login success operation, and the time at which the announcement information was last received is time information corresponding to the specific operation;
when the specific operation is a login success operation, the method further includes:
acquiring user information corresponding to the successful login operation;
the bulletin information acquisition request also comprises the user information;
the receiving the current notice information determined by the server according to the time information of last notice information receiving comprises the following steps:
and receiving current notice information corresponding to the user information, which is determined by the server according to the time information of last notice information receiving.
3. The method according to claim 1 or 2, wherein after receiving current advertisement information determined by the server according to the time information of the last reception of advertisement information, the method further comprises:
determining type information of the current bulletin information;
And based on the type information, determining the display mode information of the current bulletin information corresponding to the APP, so as to display the current bulletin information according to the display mode information.
4. A method according to claim 3, wherein the presentation information comprises at least one of:
displaying the bulletin prompt information corresponding to the current bulletin information, and displaying the current bulletin information when receiving the display triggering operation of the user for the bulletin prompt information;
directly displaying the current notice information;
and scrolling and displaying the current notice information.
5. The method of claim 4, wherein the type information of the current advertisement information includes at least one of:
text, picture, uniform resource locator URL.
6. The method according to claim 1 or 2, wherein the device attribute information in the advertisement information acquisition request includes at least one of:
device identification information, device system version information, device network operator information;
the APP attribute information in the bulletin information acquisition request comprises at least one of the following:
APP identification information and APP version information.
7. A method for transmitting announcement information, the method comprising:
when a specific operation aiming at an application program APP is detected, receiving an announcement information acquisition request sent by a terminal device through a short connection established between a server and the terminal device, wherein the announcement information acquisition request comprises time information of the last time the terminal device receives the announcement information, and the announcement information acquisition request also comprises at least one of user information, device attribute information or APP attribute information;
determining current bulletin information according to time information of last received bulletin information of the terminal equipment and at least one of user information, equipment attribute information or APP attribute information, and sending the current bulletin information to the terminal equipment;
wherein the time information of the last time the notice information was received includes at least one of the following:
the specific operation is a starting operation, and the time of last receiving the notice information is the time information of last receiving the notice information corresponding to the starting operation;
the specific operation is a login success operation, and the time of last receiving the notice information is the time information of last receiving the notice information corresponding to the login success operation.
8. The method of claim 7, wherein the determining current advertisement information according to time information of the last time the terminal device received the advertisement information, comprises:
acquiring notice information to be sent and creation time information of the notice information to be sent;
comparing the time information of the last time the terminal equipment receives the notice information with the creation time information, taking notice information to be sent, the creation time of which is after the time of the last time the terminal equipment receives the notice information, as the current notice information, and sending the notice information to the terminal equipment.
9. The method according to claim 7 or 8, wherein the advertisement information acquisition request further includes user information, and wherein determining the current advertisement information based on the time information of the last time the terminal device received the advertisement information includes:
and determining the current notice information corresponding to the user information according to the time information of the last notice information.
10. The method of claim 7, wherein the method further comprises:
receiving a setting operation of the announcement information;
and setting the expandable parameters of the bulletin information according to the setting operation.
11. An announcement information transmission device, characterized in that the device includes:
a request sending module, configured to send, when a specific operation for an application APP is detected, an advertisement information acquisition request to a server through a short connection established between the server and a terminal device, where the advertisement information acquisition request includes time information of last receiving advertisement information, and the advertisement information acquisition request further includes at least one of user information, device attribute information, or APP attribute information;
the notice receiving module is used for receiving current notice information determined by the server according to the time information of last notice information receiving and recording the time information of receiving the current notice information;
the determining mode of the current notice information comprises the following steps:
determining the current bulletin information according to the time information of the last received bulletin information and at least one of user information, equipment attribute information or APP attribute information;
wherein the time information of the last time the notice information was received includes at least one of the following:
the specific operation is a starting operation, and the time of last receiving the notice information is the time information of last receiving the notice information corresponding to the starting operation;
The specific operation is a login success operation, and the time of last receiving the notice information is the time information of last receiving the notice information corresponding to the login success operation.
12. An announcement information transmission device, characterized in that the device includes:
a request receiving module, configured to receive, when a specific operation for an application APP is detected, an advertisement information acquisition request sent by a terminal device through a short connection established between a server and the terminal device, where the advertisement information acquisition request includes time information that the terminal device last received advertisement information, and the advertisement information acquisition request further includes at least one of user information, device attribute information, or APP attribute information;
the advertisement sending module is used for determining current advertisement information according to the time information of the last time the terminal equipment receives the advertisement information and at least one of user information, equipment attribute information or APP attribute information and sending the current advertisement information to the terminal equipment;
wherein the time information of the last time the notice information was received includes at least one of the following:
the specific operation is a starting operation, and the time of last receiving the notice information is the time information of last receiving the notice information corresponding to the starting operation;
The specific operation is a login success operation, and the time of last receiving the notice information is the time information of last receiving the notice information corresponding to the login success operation.
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| CN112104733B (en) * | 2020-09-15 | 2024-03-05 | 京东科技控股股份有限公司 | Method, device, electronic equipment and medium for acquiring preset service information |
| CN114629899B (en) * | 2020-12-10 | 2023-06-13 | 上海交通大学 | Long connection management system |
| CN113094579A (en) * | 2021-03-23 | 2021-07-09 | 深圳市星砺达科技有限公司 | Personalized electronic bulletin pushing method, device, equipment and medium based on position |
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