CN111050196A - Advertisement putting method, smart television and computer storage medium - Google Patents
Advertisement putting method, smart television and computer storage medium Download PDFInfo
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- CN111050196A CN111050196A CN201911422321.XA CN201911422321A CN111050196A CN 111050196 A CN111050196 A CN 111050196A CN 201911422321 A CN201911422321 A CN 201911422321A CN 111050196 A CN111050196 A CN 111050196A
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- 238000002716 delivery method Methods 0.000 claims description 22
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- 230000009286 beneficial effect Effects 0.000 description 3
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
- H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/438—Interfacing the downstream path of the transmission network originating from a server, e.g. retrieving encoded video stream packets from an IP network
- H04N21/4383—Accessing a communication channel
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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Abstract
The invention discloses an advertisement putting method, which comprises the following steps: receiving a channel searching instruction, and generating an advertisement putting request according to the channel searching instruction; acquiring a target advertisement to be delivered according to the advertisement delivery request; and delivering the target advertisement to be delivered at a preset position of a channel searching interface. The invention also discloses the intelligent television and a computer readable storage medium. According to the method and the device, after a channel searching instruction is received and a channel searching interface is entered, the target advertisement to be launched is obtained from a local cache or an advertisement server, and the target advertisement is launched at a preset position, so that the channel searching progress and the advertisement content are displayed on the channel searching interface, and therefore the function of synchronously broadcasting the advertisement in the channel searching process is achieved, the user experience is improved, and the advertisement income can be obtained.
Description
Technical Field
The invention relates to the technical field of intelligent televisions, in particular to an advertisement putting method, an intelligent television and a computer storage medium.
Background
With the popularization of smart televisions, smart televisions are used as media for audio and video transmission and are used by more and more advertising companies to deliver advertisements, and currently, the modes of delivering advertisements are many, such as inserting video advertisements into live videos or pasting advertisement pictures at corresponding positions of the live videos. However, if the user is watching a more wonderful live video, the mood of the user is affected by the sudden interruption of the inserted advertisement content, and if the advertisement is displayed in a map form, although the user can watch the live video, a part of pictures in the video can be shielded, so that the visual experience is affected.
On the other hand, as the content of programs transmitted by the smart television is more and more, the program list of the smart television is frequently changed, which requires the user to update the program list by re-searching. Because the channel content before can emptying when the intelligent TV searches for a channel, lead to the user can not continue to watch live video, can only wait to search for a channel and finish the back and can watch, and search for a channel sometimes needs to send out longer time, for example for several minutes, and the information display of searching for a channel interface station progress only, if there is a section of advertisement content this time, the user can accept more easily, and can also obtain the advertising fee, consequently, how to utilize intelligent TV to search for a channel function to put in the advertisement becomes the technical problem that awaits the solution urgently.
Disclosure of Invention
The invention mainly aims to provide an advertisement delivery method, a smart television and a computer storage medium, and aims to solve the technical problems that the user experience is influenced by the advertisement delivery of the conventional smart television and resources are wasted during the channel searching period of the smart television.
In order to achieve the above object, the present invention provides an advertisement delivery method, including:
receiving a channel searching instruction, and generating an advertisement putting request according to the channel searching instruction;
acquiring a target advertisement to be delivered according to the advertisement delivery request;
and delivering the target advertisement to be delivered at a preset position of a channel searching interface.
Preferably, the step of obtaining the target advertisement to be delivered according to the advertisement delivery request includes:
and acquiring advertisement content of an advertisement server or a local advertisement according to the advertisement putting request, and taking the advertisement content as the target advertisement to be put.
Preferably, the step of obtaining advertisement content of an advertisement server or a local advertisement according to the advertisement putting request and using the advertisement content as the target advertisement to be put includes:
sending the advertisement putting request to an advertisement service end, receiving an advertisement content identifier fed back by the advertisement service end, and comparing whether the advertisement content identifier fed back by the advertisement service end is consistent with a local advertisement content identifier or not;
and if the advertisement content identification fed back by the advertisement server side is consistent with the local advertisement content identification, acquiring the local advertisement content, and taking the local advertisement content as the target advertisement to be launched.
Preferably, after the step of sending the advertisement placement request to an advertisement server, the method further includes:
if the advertisement content identification fed back by the advertisement server is not received, checking whether advertisement content is stored locally;
and if the advertisement content is locally stored, acquiring the local advertisement content, and taking the local advertisement content as the target advertisement to be launched.
Preferably, after the step of comparing whether the advertisement content identifier fed back by the advertisement service end is consistent with the local advertisement content identifier, the method includes:
and if the advertisement content identification fed back by the advertisement service end is inconsistent with the local advertisement content identification, loading the advertisement content from the advertisement service end, and taking the advertisement content loaded from the advertisement service end as the target advertisement to be launched.
Preferably, when there are a plurality of advertisement contents fed back by the advertisement server, the step of loading the advertisement contents from the advertisement server and using the advertisement contents loaded from the advertisement server as the target advertisement to be delivered includes:
acquiring an index file in the advertisement server;
sequentially loading advertisement contents from the advertisement server according to the index file;
and taking the advertisement content loaded from the advertisement service end as the target advertisement to be delivered.
Preferably, after the step of loading the advertisement content from the advertisement service end and using the advertisement content loaded from the advertisement service end as the target advertisement to be delivered, the method further comprises:
and deleting the advertisement content stored locally, and restoring the advertisement content loaded from the advertisement service end locally.
Preferably, after the step of placing the target advertisement at a preset position of a channel searching interface, the method includes:
judging whether the target advertisement to be launched is launched completely or whether a channel searching quitting instruction is received;
if the target advertisement to be released is released at present, releasing the target advertisement again;
and if receiving a channel searching exit instruction, exiting the channel searching interface and entering a playing interface.
In addition, to achieve the above object, the present invention further provides a smart tv, including: a memory, a processor and an advertisement delivery program stored on the memory and executable on the processor, the advertisement delivery program when executed by the processor implementing the steps of the advertisement delivery method as any one of the above.
In addition, to achieve the above object, the present invention also provides a computer readable storage medium having an advertisement delivery program stored thereon, the advertisement delivery program implementing the steps of the advertisement delivery method according to any one of the above items when executed by a processor.
The invention receives a channel searching instruction and generates an advertisement putting request according to the channel searching instruction; acquiring a target advertisement to be delivered according to the advertisement delivery request; and delivering the target advertisement to be delivered at a preset position of a channel searching interface. Through the embodiment, after a channel searching instruction triggered by a user enters a channel searching interface, the target advertisement to be launched is obtained from a local cache or an advertisement server, and the target advertisement is launched at a preset position, so that the channel searching progress and the advertisement content are displayed on the channel searching interface, and the function of synchronously broadcasting the advertisement in the channel searching process is realized, thereby being beneficial to improving the user experience and obtaining the advertisement income.
Drawings
Fig. 1 is a schematic structural diagram of a smart television in a hardware operating environment according to an embodiment of the present invention;
FIG. 2 is a flowchart illustrating a first embodiment of advertisement delivery according to the present invention;
FIG. 3 is a flowchart illustrating a second embodiment of an advertisement delivery method according to the present invention;
FIG. 4 is a flowchart illustrating a third embodiment of an advertisement delivery method according to the present invention;
fig. 5 is a flowchart illustrating an advertisement delivery method according to a fourth embodiment of the present invention.
The implementation, functional features and advantages of the objects of the present invention will be further explained with reference to the accompanying drawings.
Detailed Description
It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
As shown in fig. 1, fig. 1 is a schematic structural diagram of a smart television in a hardware operating environment according to an embodiment of the present invention.
The smart television may include: a processor 1001, such as a CPU, a communication bus 1002, a user interface 1003, a network interface 1004, and a memory 1005. Wherein a communication bus 1002 is used to enable connective communication between these components. The user interface 1003 may include a Display screen (Display), an input unit such as a Keyboard (Keyboard), and the optional user interface 1003 may also include a standard wired interface, a wireless interface. The network interface 1004 may optionally include a standard wired interface, a wireless interface (e.g., WI-FI interface). The memory 1005 may be a high-speed RAM memory or a non-volatile memory (e.g., a magnetic disk memory). The memory 1005 may alternatively be a storage device separate from the processor 1001.
Optionally, the smart tv may further include a camera, a Radio Frequency (RF) circuit, a sensor, an audio circuit, a WiFi module, and the like.
Those skilled in the art will appreciate that the configuration of the smart tv shown in fig. 1 does not constitute a limitation of the smart tv, and may include more or less components than those shown, or some components in combination, or a different arrangement of components.
As shown in fig. 1, a memory 1005, which is a kind of computer storage medium, may include therein an operating system, a network communication module, a user interface module, and an advertisement delivery program.
In the smart television shown in fig. 1, the network interface 1004 is mainly used for connecting to a background server and performing data communication with the background server; the user interface 1003 is mainly used for connecting a client (user side) and performing data communication with the client; and the processor 1001 may be configured to call the advertisement delivery program stored in the memory 1005 and perform the following operations:
receiving a channel searching instruction, and generating an advertisement putting request according to the channel searching instruction;
acquiring a target advertisement to be delivered according to the advertisement delivery request;
and delivering the target advertisement to be delivered at a preset position of a channel searching interface.
Further, the processor 1001 may call the advertisement delivery program stored in the memory 1005, and further perform the following operations:
and acquiring advertisement content of an advertisement server or a local advertisement according to the advertisement putting request, and taking the advertisement content as the target advertisement to be put.
Further, the processor 1001 may call the advertisement delivery program stored in the memory 1005, and further perform the following operations:
sending the advertisement putting request to an advertisement service end, receiving an advertisement content identifier fed back by the advertisement service end, and comparing whether the advertisement content identifier fed back by the advertisement service end is consistent with a local advertisement content identifier or not;
and if the advertisement content identification fed back by the advertisement server side is consistent with the local advertisement content identification, acquiring the local advertisement content, and taking the local advertisement content as the target advertisement to be launched.
Further, the processor 1001 may call the advertisement delivery program stored in the memory 1005, and further perform the following operations:
if the advertisement content identification fed back by the advertisement server is not received, checking whether advertisement content is stored locally;
and if the advertisement content is locally stored, acquiring the local advertisement content, and taking the local advertisement content as the target advertisement to be launched.
Further, the processor 1001 may call the advertisement delivery program stored in the memory 1005, and further perform the following operations:
and if the advertisement content identification fed back by the advertisement service end is inconsistent with the local advertisement content identification, loading the advertisement content from the advertisement service end, and taking the advertisement content loaded from the advertisement service end as the target advertisement to be launched.
Further, the processor 1001 may call the advertisement delivery program stored in the memory 1005, and further perform the following operations:
acquiring an index file in the advertisement server;
sequentially loading advertisement contents from the advertisement server according to the index file;
and taking the advertisement content loaded from the advertisement service end as the target advertisement to be delivered.
Further, the processor 1001 may call the advertisement delivery program stored in the memory 1005, and further perform the following operations:
and deleting the advertisement content stored locally, and restoring the advertisement content loaded from the advertisement service end locally.
Further, the processor 1001 may call the advertisement delivery program stored in the memory 1005, and further perform the following operations:
judging whether the target advertisement to be launched is launched completely or whether a channel searching quitting instruction is received;
if the target advertisement to be released is released at present, releasing the target advertisement again;
and if receiving a channel searching exit instruction, exiting the channel searching interface and entering a playing interface.
The specific embodiment of the smart television of the present invention is basically the same as the following embodiments of the advertisement delivery method, and will not be described herein again.
Referring to fig. 2, fig. 2 is a flowchart illustrating a first embodiment of advertisement delivery according to the present invention, where the advertisement delivery method includes:
and step S10, receiving a channel searching instruction, and generating an advertisement putting request according to the channel searching instruction.
The terminal is an intelligent television, and after the intelligent television is powered on and started, various control instructions triggered by a user can be detected by sensing infrared remote control codes, user voice, user control gestures and the like, and the various control instructions are monitored. And receiving a channel searching instruction triggered by a user, and generating an advertisement putting request according to the channel searching instruction. Specifically, after receiving a channel searching instruction triggered by a user, the smart television converts the channel searching instruction into a system event, and notifies the system event to a corresponding receiver, such as an audio/video processing module, in an EventBus manner, and the receiver generates an advertisement delivery request according to the system event, sends the advertisement delivery request to a local or server, and requests to acquire a target advertisement to be delivered. The event bus is an optimized issuing/subscribing event bus aiming at the Android system, and mainly replaces the information, Handler and BroadCast to transmit messages among Fragment, activity and service threads. The EventBus simplifies the complexity of communication among all components in the application program, particularly the problem of communication among fragments, and can avoid a plurality of inconveniences caused by using broadcast communication. Those skilled in the art can understand that, in this embodiment, in addition to the event distribution by using an EventBus method, the channel distribution may also be performed by using a broadcast method, or may also be performed by using other event or message distribution methods, and this implementation is not limited in particular.
And step S20, obtaining the target advertisement to be delivered according to the advertisement delivery request.
And the intelligent television requests an advertisement server or a local advertisement content according to the advertisement putting request, and puts the obtained advertisement content as the target advertisement to be put. In the embodiment, in order to avoid slow data loading caused by poor network state, the smart television preferably acquires the advertisement content from the local, and if the advertisement content is stored in the local memory, the advertisement content is directly acquired as the target advertisement to be launched; if the advertisement content is not stored in the local memory, the advertisement content is obtained from the advertisement service end of the network end, and at the moment, the advertisement content needs to be loaded from the advertisement service end, and the loaded advertisement content is played. Meanwhile, the loaded advertisement content is stored in a local memory, so that the advertisement content can be conveniently used in the next channel searching.
And step S30, the target advertisement to be launched is launched at the preset position of the channel searching interface.
After the target advertisement to be delivered is obtained, the target advertisement to be delivered is delivered to a channel searching interface through the audio and video processing module to be displayed by the smart television. Specifically, a small window for delivering an advertisement may be set at a preset position on a channel searching interface of the smart television, where the preset position may be the middle of the channel searching interface or a frame position of the channel searching interface, and the actual situation may be set according to specific needs, which is not specifically limited in this embodiment.
Of course, as another embodiment, the window for placing the advertisement may be fixed or may be scaled. When the intelligent television puts advertisements in, the window is controlled to zoom to different degrees by controlling the keys of the remote controller or the touch screen. For example, the user may control the window to zoom in by pressing the "next program" on the remote control key, then control the window to zoom in again by pressing the "next program" on the remote control key until the window is full screen, or may control the window to zoom out by pressing the "previous program" on the remote control key, then control the window to zoom out again by pressing the "previous program" on the remote control key until the window is reduced to the preset size.
After receiving a channel searching instruction triggered by a user, the channel searching method and the device have the advantages that the target advertisement to be delivered is obtained, and the target advertisement is delivered on a channel searching interface, so that the channel searching progress and the advertisement content are displayed on the channel searching interface, the function of synchronously playing the advertisement in the channel searching process is realized, and therefore the channel searching method and the device are beneficial to improving user experience and obtaining advertisement benefits.
Further, referring to fig. 3, fig. 3 is a flowchart illustrating a second embodiment of the advertisement delivery method according to the present invention, based on the embodiment illustrated in fig. 2, the step S20 includes:
step S201, sending the advertisement putting request to an advertisement service end, receiving the advertisement content identification fed back by the advertisement service end, and comparing whether the advertisement content identification fed back by the advertisement service end is consistent with the local advertisement content identification.
Because the advertisement content can be adjusted according to actual needs, the advertisement content is dynamically updated, the latest advertisement content needs to be delivered when the advertisement content is delivered, and if the advertisement content is directly obtained from the local by default, the delivered overdue advertisement is likely to be caused, therefore, the embodiment needs to match the local advertisement content with the advertisement content of the advertisement service end before the advertisement content is obtained, and whether the local advertisement content is the latest advertisement content is verified.
Under the condition that the intelligent television is normally networked, the intelligent television sends an advertisement putting request to an advertisement service end, and the advertisement service end receives the advertisement putting request, analyzes the advertisement content in the advertisement service end and obtains an advertisement content identifier. The advertisement content identifier may be one or more of an advertisement name, a subject, an advertiser name, a release date, a volume size, and a version number, or may be other identifiers, which is not specifically limited in this embodiment. And after the advertisement content identification is obtained, the advertisement content identification is sent to the smart television.
Because the speed of directly acquiring the advertisement content identification from the advertisement server is much higher than the speed of acquiring the advertisement content data, the advertisement content identification is acquired by a network request mode, and then the advertisement content identification acquired from the advertisement server is checked with the local advertisement content identification, so that whether the target advertisement is updated or not is judged.
When the advertisement content identification fed back by the advertisement service end is received, the network state is normal, and at the moment, the intelligent television compares the received advertisement content identification fed back by the advertisement service end with the local advertisement content identification and judges whether the two identifications are consistent or not. If the advertisement content identifier fed back by the advertisement server is consistent with the local advertisement content identifier, it indicates that the locally stored advertisement content is the latest advertisement content, and therefore step S202 needs to be executed; if the advertisement content identifier fed back by the advertisement server is not consistent with the local advertisement content identifier, it indicates that the locally stored advertisement content is not the latest advertisement content, so step S203 needs to be executed.
Step S202, local advertisement content is obtained and used as the target advertisement to be launched.
When the advertisement content identification fed back by the advertisement service end is consistent with the local advertisement content identification, the advertisement content stored locally is the latest advertisement content, the advertisement content does not need to be loaded from the advertisement service end at the moment, and the local advertisement content is directly used as the target advertisement to be launched, so that the time for obtaining the target advertisement is saved.
Step S203, loading the advertisement content from the advertisement service end, and using the advertisement content loaded from the advertisement service end as the target advertisement to be launched.
When the advertisement content identifier fed back by the advertisement service end is inconsistent with the local advertisement content identifier, the advertisement content stored locally is not the latest advertisement content, at this time, the advertisement content needs to be loaded from the advertisement service end, and the advertisement content loaded from the advertisement service end is used as the target advertisement to be delivered. In order to facilitate the direct acquisition and delivery of advertisement content from the local during the next channel search, the smart television deletes the advertisement content stored locally, loads and stores the advertisement content loaded from the advertisement server, and therefore the advertisement content stored locally is updated in real time.
In the embodiment, when the advertisement content is acquired, the local advertisement content identifier needs to be matched with the advertisement content identifier of the advertisement server, so that the advertisement content delivered each time is ensured to be the latest advertisement content, and network resources are saved by judging the advertisement content identifier in a way that the advertisement content is directly judged.
Further, based on the embodiment shown in fig. 2, after the step S201 sends the advertisement placement request to the advertisement server, the method further includes:
step S204, if the advertisement content identification fed back by the advertisement service end is not received, checking whether advertisement content is stored locally;
step S205, if the advertisement content is locally stored, acquiring the local advertisement content, and using the local advertisement content as the target advertisement to be delivered.
In actual application, the situation that the advertisement server does not receive an advertisement putting request sent by the intelligent television or the situation that the intelligent television does not receive an advertisement content identifier sent by the advertisement server due to the fact that the network is not connected or the network state is poor exists, so that the intelligent television needs to judge whether the advertisement content identifier fed back by the advertisement server is received or not at the moment, if the advertisement content identifier fed back by the advertisement server is received within the preset time, the network state is normal, and the step of comparing whether the advertisement content identifier fed back by the advertisement server is consistent with the local advertisement content identifier or not can be continuously executed; if the advertisement content identifier fed back by the advertisement service end is not received within the preset time, it indicates that the network status is abnormal, and step S204 needs to be executed.
When the advertisement content identifier fed back by the advertisement server is not received, the network state is abnormal, at this time, the smart television is required to check whether the advertisement content is locally stored, and if the advertisement content is locally stored, the step S205 is executed; and if the advertisement content is not locally stored, not performing advertisement putting.
In the embodiment, under the condition of network abnormality, the local advertisement content is directly acquired as the target advertisement to be launched, which is beneficial to ensuring the normal playing of the advertisement under the condition of network abnormality.
Further, referring to fig. 4, fig. 4 is a flowchart illustrating a third embodiment of the advertisement delivery method of the present invention, based on the embodiment shown in fig. 3, when the advertisement content fed back by the advertisement service end is identified as a plurality of advertisement contents, the step S203 loads the advertisement content from the advertisement service end, and takes the advertisement content loaded from the advertisement service end as the target advertisement to be delivered, including:
step S301, obtaining the index file in the advertisement service terminal.
Since the intelligent television channel searching process may require several minutes, several advertisements can be played in this time, and at this time, the advertiser may store a plurality of advertisement contents and an index file associated with the advertisement contents in the advertisement service end, where the index file is used to record the playing sequence corresponding to each advertisement content identifier. Therefore, when the advertisement content needs to be loaded from the advertisement service end, the index file in the advertisement service end needs to be acquired first.
And step S302, sequentially loading advertisement contents from the advertisement service end according to the index file.
Step S303, the advertisement content loaded from the advertisement service end is used as the target advertisement to be launched.
After the index file is obtained, the advertisement content is loaded from the advertisement server in sequence according to the playing sequence corresponding to the advertisement content identification recorded in the index file. And the intelligent television takes the advertisement content loaded from the advertisement server as a target advertisement to be launched and plays the target advertisement, and at the moment, in order to ensure the continuity of playing videos on the channel searching interface, the intelligent television loads and plays the advertisement content in the advertisement server at the same time.
Further, after the step S303, the method further includes:
and step S304, deleting the advertisement content stored locally, and storing the advertisement content loaded from the advertisement service end locally again.
In order to facilitate the direct acquisition and delivery of advertisement content from the local during the next channel search, the smart television deletes the advertisement content stored locally, loads and stores the advertisement content loaded from the advertisement server, and therefore the advertisement content stored locally is updated in real time.
In the embodiment, the playing sequence corresponding to each advertisement content identifier is recorded through the index file, so that the delivery of a plurality of target advertisements is realized, and the advertisement revenue is increased.
Referring to fig. 5, fig. 5 is a flowchart illustrating a fourth embodiment of the advertisement delivery method according to the present invention, based on the embodiment shown in fig. 2, after the step S30 delivers the target advertisement at a preset position of a channel searching interface, the method includes:
step S40, determining whether the target advertisement to be delivered is delivered completely or whether a channel exit instruction is received.
In the process of putting the advertisements on the intelligent television, the playing progress of the target advertisement to be put currently is monitored in real time, whether the target advertisement to be put currently is put is judged, and whether a channel searching quitting instruction triggered by a user is received is detected. If the target advertisement to be delivered is delivered, executing step S50; if the user-triggered channel search exit instruction is received, step S60 is executed.
And step S50, the target advertisement is released again.
And under the condition that the intelligent television does not receive a channel searching quitting instruction triggered by the user and the target advertisement to be launched is launched at present, circularly broadcasting the target advertisement until quitting the channel searching interface.
And step S60, exiting the channel searching interface and entering a playing interface.
And when the intelligent television receives a channel searching quitting instruction triggered by a user, the intelligent television controls the channel searching interface to be switched to a normal playing interface no matter whether the target advertisement to be launched is launched at present.
In the embodiment, whether the target advertisement to be launched currently is launched completely or whether a channel searching quitting instruction triggered by a user is received is judged, and the channel searching interface is intelligently controlled to be switched between advertisement launching and a normal playing interface, so that the user experience is improved.
Furthermore, an embodiment of the present invention further provides a computer-readable storage medium, where an advertisement delivery program is stored on the computer-readable storage medium, and when executed by a processor, the advertisement delivery program implements the following operations:
receiving a channel searching instruction, and generating an advertisement putting request according to the channel searching instruction;
acquiring a target advertisement to be delivered according to the advertisement delivery request;
and delivering the target advertisement to be delivered at a preset position of a channel searching interface.
Further, the advertisement delivery program when executed by the processor further performs the following operations:
and acquiring advertisement content of an advertisement server or a local advertisement according to the advertisement putting request, and taking the advertisement content as the target advertisement to be put.
Further, the advertisement delivery program when executed by the processor further performs the following operations:
sending the advertisement putting request to an advertisement service end, receiving an advertisement content identifier fed back by the advertisement service end, and comparing whether the advertisement content identifier fed back by the advertisement service end is consistent with a local advertisement content identifier or not;
and if the advertisement content identification fed back by the advertisement server side is consistent with the local advertisement content identification, acquiring the local advertisement content, and taking the local advertisement content as the target advertisement to be launched.
Further, the advertisement delivery program when executed by the processor further performs the following operations:
if the advertisement content identification fed back by the advertisement server is not received, checking whether advertisement content is stored locally;
and if the advertisement content is locally stored, acquiring the local advertisement content, and taking the local advertisement content as the target advertisement to be launched.
Further, the advertisement delivery program when executed by the processor further performs the following operations:
and if the advertisement content identification fed back by the advertisement service end is inconsistent with the local advertisement content identification, loading the advertisement content from the advertisement service end, and taking the advertisement content loaded from the advertisement service end as the target advertisement to be launched.
Further, the advertisement delivery program when executed by the processor further performs the following operations:
acquiring an index file in the advertisement server;
sequentially loading advertisement contents from the advertisement server according to the index file;
and taking the advertisement content loaded from the advertisement service end as the target advertisement to be delivered.
Further, the advertisement delivery program when executed by the processor further performs the following operations:
and deleting the advertisement content stored locally, and restoring the advertisement content loaded from the advertisement service end locally.
Further, the advertisement delivery program when executed by the processor further performs the following operations:
judging whether the target advertisement to be launched is launched completely or whether a channel searching quitting instruction is received;
if the target advertisement to be released is released at present, releasing the target advertisement again;
and if receiving a channel searching exit instruction, exiting the channel searching interface and entering a playing interface.
The specific embodiment of the computer-readable storage medium of the present invention is substantially the same as the embodiments of the advertisement delivery method described above, and will not be described herein again.
It should be noted that, in this document, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or system that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or system. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or system that comprises the element.
The above-mentioned serial numbers of the embodiments of the present invention are merely for description and do not represent the merits of the embodiments.
Through the above description of the embodiments, those skilled in the art will clearly understand that the method of the above embodiments can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware, but in many cases, the former is a better implementation manner. Based on such understanding, the technical solution of the present invention may be embodied in the form of a software product, which is stored in a storage medium (e.g., ROM/RAM, magnetic disk, optical disk) as described above and includes instructions for enabling a terminal device (e.g., a mobile phone, a computer, a server, an air conditioner, or a network device) to execute the method according to the embodiments of the present invention.
The above description is only a preferred embodiment of the present invention, and not intended to limit the scope of the present invention, and all modifications of equivalent structures and equivalent processes, which are made by using the contents of the present specification and the accompanying drawings, or directly or indirectly applied to other related technical fields, are included in the scope of the present invention.
Claims (10)
1. An advertisement delivery method, characterized in that the advertisement delivery method comprises:
receiving a channel searching instruction, and generating an advertisement putting request according to the channel searching instruction;
acquiring a target advertisement to be delivered according to the advertisement delivery request;
and delivering the target advertisement to be delivered at a preset position of a channel searching interface.
2. The advertisement delivery method according to claim 1, wherein the step of obtaining the target advertisement to be delivered according to the advertisement delivery request comprises:
and acquiring advertisement content of an advertisement server or a local advertisement according to the advertisement putting request, and taking the advertisement content as the target advertisement to be put.
3. The advertisement delivery method according to claim 2, wherein the step of obtaining advertisement content at an advertisement server or locally according to the advertisement delivery request and using the advertisement content as the target advertisement to be delivered comprises:
sending the advertisement putting request to an advertisement service end, receiving an advertisement content identifier fed back by the advertisement service end, and comparing whether the advertisement content identifier fed back by the advertisement service end is consistent with a local advertisement content identifier or not;
and if the advertisement content identification fed back by the advertisement server side is consistent with the local advertisement content identification, acquiring the local advertisement content, and taking the local advertisement content as the target advertisement to be launched.
4. The advertisement delivery method according to claim 3, wherein after the step of sending the advertisement delivery request to an advertisement server, further comprising:
if the advertisement content identification fed back by the advertisement server is not received, checking whether advertisement content is stored locally;
and if the advertisement content is locally stored, acquiring the local advertisement content, and taking the local advertisement content as the target advertisement to be launched.
5. The advertisement putting method according to claim 3, wherein after the step of comparing whether the advertisement content identification fed back by the advertisement service end is consistent with the local advertisement content identification, the method comprises:
and if the advertisement content identification fed back by the advertisement service end is inconsistent with the local advertisement content identification, loading the advertisement content from the advertisement service end, and taking the advertisement content loaded from the advertisement service end as the target advertisement to be launched.
6. The advertisement putting method according to claim 5, wherein the step of loading the advertisement content from the advertisement server and using the advertisement content loaded from the advertisement server as the target advertisement to be put when the advertisement content fed back by the advertisement server is identified as plural, comprises:
acquiring an index file in the advertisement server;
sequentially loading advertisement contents from the advertisement server according to the index file;
and taking the advertisement content loaded from the advertisement service end as the target advertisement to be delivered.
7. The advertisement delivery method according to claim 5 or 6, wherein after the step of loading the advertisement content from the advertisement server and using the advertisement content loaded from the advertisement server as the target advertisement to be delivered, the method further comprises:
and deleting the advertisement content stored locally, and restoring the advertisement content loaded from the advertisement service end locally.
8. The advertisement delivery method according to claim 1, wherein after the step of delivering the target advertisement at the preset position of the channel searching interface, the method comprises:
judging whether the target advertisement to be launched is launched completely or whether a channel searching quitting instruction is received;
if the target advertisement to be released is released at present, releasing the target advertisement again;
and if receiving a channel searching exit instruction, exiting the channel searching interface and entering a playing interface.
9. An intelligent television, characterized in that the intelligent television comprises: a memory, a processor and an advertisement delivery program stored on the memory and executable on the processor, the advertisement delivery program when executed by the processor implementing the steps of the advertisement delivery method according to any one of claims 1 to 8.
10. A computer-readable storage medium having an advertisement delivery program stored thereon, wherein the advertisement delivery program, when executed by a processor, implements the steps of the advertisement delivery method according to any one of claims 1 to 8.
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| CN201911422321.XA CN111050196A (en) | 2019-12-30 | 2019-12-30 | Advertisement putting method, smart television and computer storage medium |
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| CN201911422321.XA CN111050196A (en) | 2019-12-30 | 2019-12-30 | Advertisement putting method, smart television and computer storage medium |
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Application publication date: 20200421 |