CN111045567A - Distribution management method and device - Google Patents
Distribution management method and device Download PDFInfo
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- CN111045567A CN111045567A CN201911298623.0A CN201911298623A CN111045567A CN 111045567 A CN111045567 A CN 111045567A CN 201911298623 A CN201911298623 A CN 201911298623A CN 111045567 A CN111045567 A CN 111045567A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
- G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
- G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
- G06F3/0481—Interaction techniques based on graphical user interfaces [GUI] based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
- G06F3/04817—Interaction techniques based on graphical user interfaces [GUI] based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance using icons
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0641—Shopping interfaces
Abstract
The embodiment of the invention provides a distribution management method and a distribution management device, wherein a selection operation of a sales terminal on a distribution management desktop provided by a server is detected, when any visual icon related to the distribution management desktop is detected to be selected, a corresponding distribution operation interface is displayed, customer information of a salesman corresponding to the sales terminal is called, then customer portrait characteristics corresponding to the customer information are extracted, corresponding distribution display information is obtained according to the customer portrait characteristics, a corresponding distribution promotion poster is generated according to the distribution display information, and the distribution promotion poster is sent to the sales terminal. Therefore, the recognition depth of the client on the enterprise commodity information can be improved, and the sales volume of the enterprise commodity is improved conveniently.
Description
Technical Field
The invention relates to the field of electronic commerce, in particular to a distribution management method and device.
Background
In the existing sales management system, mainly telephone sales is taken as a main point, and a customer is difficult to accurately know the commodity information of an enterprise through conversation with a salesperson, so that the customer lacks the knowledge of the commodity information of the enterprise, and further the sales volume of the enterprise commodity is reduced.
Disclosure of Invention
In view of the above, an object of the embodiments of the present invention is to provide a distribution management method and apparatus, which can implement distribution management, and can improve the depth of understanding of the enterprise commodity information by the client, so as to improve the sales volume of the enterprise commodity.
According to an aspect of the embodiments of the present invention, there is provided a distribution management method, applied to a server, the method including:
detecting the selection operation of a sales terminal on a distribution management desktop provided by the server, displaying a corresponding distribution operation interface when detecting that any visual icon related to the distribution management desktop is selected, and calling customer information of a sales person corresponding to the sales terminal;
extracting client portrait characteristics corresponding to the client information;
acquiring corresponding distribution display information according to the customer portrait characteristics;
and generating a corresponding distribution promotion poster according to the distribution display information, and sending the distribution promotion poster to the sales terminal.
In one possible example, the step of extracting the client representation feature corresponding to the client information includes:
acquiring user historical behavior data corresponding to each client in the client information, wherein the user historical behavior data comprise commodity feature points clicked by a user in a historical manner and/or commodity feature points searched by the user in a historical manner, and the commodity feature points comprise commodity belonged areas, commodity types, commodity channels, commodity release time and/or commodity click rates;
and calculating to obtain client portrait characteristics corresponding to the client information according to the user historical behavior data corresponding to each client, wherein the client portrait characteristics comprise the age, the sex, the occupation, the channel of the browsed commodities, the types of the browsed commodities, the labels of the browsed commodities and/or the regions of the browsed commodities.
In one possible example, the step of obtaining corresponding distribution display information according to the customer representation feature includes:
acquiring a distribution management model corresponding to the customer portrait characteristics according to the customer portrait characteristics;
and acquiring distribution display information matched with the distribution management model corresponding to the customer portrait characteristics according to the distribution management model corresponding to the customer portrait characteristics.
In one possible example, the step of obtaining a distribution management model corresponding to the customer representation feature based on the customer representation feature comprises:
and calculating a plurality of commodity feature points corresponding to the customer portrait features and the weight corresponding to each commodity feature point according to the customer portrait features to obtain a distribution management model corresponding to the customer portrait features.
In one possible example, the step of acquiring distribution display information matching the distribution management model corresponding to the customer representation feature according to the distribution management model corresponding to the customer representation feature includes:
acquiring a commodity candidate set matched with the distribution management model corresponding to the customer portrait characteristics according to the distribution management model corresponding to the customer portrait characteristics;
and sequencing the commodities in the commodity candidate set according to the weight of the characteristic point of each commodity in the distribution management model so as to obtain distribution display information matched with the distribution management model corresponding to the characteristics of the customer portrait.
In one possible example, the method further comprises the steps of:
and acquiring feedback information of the distribution promotion poster, and storing the feedback information.
According to another aspect of the embodiments of the present invention, there is provided a distribution management apparatus, applied to a server, the apparatus including:
the detection module is used for detecting the selection operation of the sales terminal on a distribution management desktop provided by the server, displaying a corresponding distribution operation interface when detecting that any visual icon related to the distribution management desktop is selected, and calling the customer information of the sales staff corresponding to the sales terminal;
the extraction module is used for extracting client portrait characteristics corresponding to the client information;
the acquisition module is used for acquiring corresponding distribution display information according to the customer portrait characteristics;
and the sending module is used for generating a corresponding distribution promotion poster according to the distribution display information and sending the distribution promotion poster to the sales terminal.
According to another aspect of the embodiments of the present invention, there is provided a readable storage medium having stored thereon a computer program which, when executed by a processor, can perform the steps of the distribution management method described above.
Compared with the prior art, the distribution management method and the distribution management device provided by the embodiment of the invention have the advantages that through detecting the selection operation of the sales terminal on the distribution management desktop provided by the server, when any visual icon related to the distribution management desktop is detected to be selected, the corresponding distribution operation interface is displayed, the customer information of the sales staff corresponding to the sales terminal is called, then the customer portrait characteristic corresponding to the customer information is extracted, the corresponding distribution display information is obtained according to the customer portrait characteristic, then the corresponding distribution promotion poster is generated according to the distribution display information, and the distribution promotion poster is sent to the sales terminal. Therefore, the recognition depth of the client on the enterprise commodity information can be improved, and the sales volume of the enterprise commodity is improved conveniently.
In order to make the aforementioned objects, features and advantages of the embodiments of the present invention comprehensible, embodiments accompanied with figures are described in detail below.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings needed to be used in the embodiments will be briefly described below, it should be understood that the following drawings only illustrate some embodiments of the present invention and therefore should not be considered as limiting the scope, and for those skilled in the art, other related drawings can be obtained according to the drawings without inventive efforts.
FIG. 1 illustrates a component schematic diagram of an electronic device provided by an embodiment of the invention;
fig. 2 is a flow chart of a distribution management method provided by an embodiment of the present invention;
fig. 3 shows a functional block diagram of a distribution management apparatus provided in an embodiment of the present invention.
Detailed Description
In order to make the technical solutions of the present invention better understood, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
The terms "first," "second," "third," and the like in the description and in the claims, as well as in the drawings, if any, are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the invention described herein are, for example, capable of operation in sequences other than those illustrated or otherwise described herein. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.
Fig. 1 shows an exemplary component schematic of an electronic device 100. Electronic device 100 may include one or more processors 104, such as one or more Central Processing Units (CPUs), each of which may implement one or more hardware threads. The electronic device 100 may also include any storage medium 106 for storing any kind of information, such as code, settings, data, etc. For example, and without limitation, storage medium 106 may include any one or more of the following in combination: any type of RAM, any type of ROM, flash memory devices, hard disks, optical disks, etc. More generally, any storage medium may use any technology to store information. Further, any storage medium may provide volatile or non-volatile retention of information. Further, any storage medium may represent fixed or removable components of electronic device 100. In one case, when processor 104 executes associated instructions stored in any storage medium or combination of storage media, electronic device 100 may perform any of the operations of the associated instructions. The electronic device 100 further comprises one or more drive units 108 for interacting with any storage medium, such as a hard disk drive unit, an optical disk drive unit, etc.
The communication unit 122 may be implemented in any manner, such as over a local area network, a wide area network (e.g., the internet), a point-to-point connection, etc., or any combination thereof. The communication unit 122 may include any combination of hardwired links, wireless links, routers, gateway functions, name electronic device 100, and so forth, governed by any protocol or combination of protocols.
Fig. 2 is a flowchart illustrating a distribution management method according to an embodiment of the present invention, which can be executed by the electronic device 100 shown in fig. 1, and the detailed steps of the distribution management method are described as follows.
Step S110, detecting the selection operation of the sales terminal on a distribution management desktop provided by the server, displaying a corresponding distribution operation interface when detecting that any visual icon related to the distribution management desktop is selected, and calling the customer information of the sales staff corresponding to the sales terminal.
And step S120, extracting the client portrait characteristics corresponding to the client information.
And step S130, acquiring corresponding distribution display information according to the customer portrait characteristics.
And S140, generating a corresponding distribution promotion poster according to the distribution display information, and sending the distribution promotion poster to the sales terminal.
Based on the design, in the embodiment, by detecting the selection operation of the sales terminal on the distribution management desktop provided by the server, when it is detected that any visual icon related to the distribution management desktop is selected, the corresponding distribution operation interface is displayed, the customer information of the salesman corresponding to the sales terminal is called, then the customer portrait feature corresponding to the customer information is extracted, the corresponding distribution display information is obtained according to the customer portrait feature, then the corresponding distribution promotion poster is generated according to the distribution display information, and the distribution promotion poster is sent to the sales terminal. Therefore, the recognition depth of the client on the enterprise commodity information can be improved, and the sales volume of the enterprise commodity is improved conveniently.
Optionally, for step S120, user historical behavior data corresponding to each customer in the customer information may be obtained, where the user historical behavior data includes commodity feature points clicked by the user in history and/or commodity feature points searched by the user in history, and the commodity feature points include a region to which the commodity belongs, a commodity type, a channel of the commodity, a commodity release time, and/or a commodity click rate. And then, calculating to obtain client portrait characteristics corresponding to the client information according to the user historical behavior data corresponding to each client, wherein the client portrait characteristics comprise the age, the sex, the occupation, the channel of the browsed commodities, the types of the browsed commodities, the labels of the browsed commodities and/or the regions of the browsed commodities.
Alternatively, in step S130, a distribution management model corresponding to the customer representation feature may be acquired according to the customer representation feature, and then distribution exhibition information matching the distribution management model corresponding to the customer representation feature may be acquired according to the distribution management model corresponding to the customer representation feature.
As one possible example, a plurality of product feature points corresponding to the customer figure features and a weight corresponding to each product feature point may be calculated from the customer figure features, and a distribution management model corresponding to the customer figure features may be obtained.
As a possible example, a commodity candidate set matching the distribution management model corresponding to the customer portrait feature may be acquired according to the distribution management model corresponding to the customer portrait feature, and then each commodity in the commodity candidate set may be sorted according to the weight of each commodity feature point in the distribution management model to obtain distribution display information matching the distribution management model corresponding to the customer portrait feature.
On the basis, feedback information of the distribution promotion poster can be obtained and stored.
Fig. 3 is a functional block diagram of a distribution management apparatus 200 according to an embodiment of the present invention, where the functions implemented by the distribution management apparatus 200 may correspond to the steps executed by the method described above. The distribution management apparatus 200 may be understood as the electronic device 100 or a processor of the electronic device 100, or may be understood as a component that is independent from the electronic device 100 or the processor and implements the functions of the present invention under the control of the electronic device 100, as shown in fig. 3, and the functions of the functional modules of the distribution management apparatus 200 are described in detail below.
The detection module 210 is configured to detect a selection operation of a sales terminal on a distribution management desktop provided by the server, and when it is detected that any visual icon related to the distribution management desktop is selected, display a corresponding distribution operation interface, and retrieve customer information of a salesman corresponding to the sales terminal.
And the extracting module 220 is used for extracting the client portrait characteristics corresponding to the client information.
And the obtaining module 230 is configured to obtain corresponding distribution display information according to the customer portrait characteristics.
And the sending module 240 is configured to generate a corresponding distribution promotion poster according to the distribution display information, and send the distribution promotion poster to the sales terminal.
Optionally, the extracting module 220 extracts the client portrait characteristics corresponding to the client information by:
acquiring user historical behavior data corresponding to each client in the client information, wherein the user historical behavior data comprise commodity feature points clicked by a user in a historical manner and/or commodity feature points searched by the user in a historical manner, and the commodity feature points comprise commodity belonged areas, commodity types, commodity channels, commodity release time and/or commodity click rates;
and calculating to obtain client portrait characteristics corresponding to the client information according to the user historical behavior data corresponding to each client, wherein the client portrait characteristics comprise the age, the sex, the occupation, the channel of the browsed commodities, the types of the browsed commodities, the labels of the browsed commodities and/or the regions of the browsed commodities.
Optionally, the obtaining module 230 obtains the corresponding distribution display information by:
acquiring a distribution management model corresponding to the customer portrait characteristics according to the customer portrait characteristics;
and acquiring distribution display information matched with the distribution management model corresponding to the customer portrait characteristics according to the distribution management model corresponding to the customer portrait characteristics.
Optionally, the method for acquiring a distribution management model corresponding to the customer representation feature according to the customer representation feature includes:
calculating a plurality of commodity feature points corresponding to the customer portrait features and the weight corresponding to each commodity feature point according to the customer portrait features to obtain a distribution management model corresponding to the customer portrait features;
the mode of acquiring the distribution display information matched with the distribution management model corresponding to the customer portrait characteristic according to the distribution management model corresponding to the customer portrait characteristic comprises the following steps:
acquiring a commodity candidate set matched with the distribution management model corresponding to the customer portrait characteristics according to the distribution management model corresponding to the customer portrait characteristics;
and sequencing the commodities in the commodity candidate set according to the weight of the characteristic point of each commodity in the distribution management model so as to obtain distribution display information matched with the distribution management model corresponding to the characteristics of the customer portrait.
It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described systems, apparatuses and units may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.
In the embodiments provided in the present invention, it should be understood that the disclosed apparatus and method can be implemented in other ways. The apparatus and method embodiments described above are illustrative only, as the flowcharts and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present invention. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
In addition, the functional modules in the embodiments of the present invention may be integrated together to form an independent part, or each module may exist separately, or two or more modules may be integrated to form an independent part.
Alternatively, all or part of the implementation may be in software, hardware, firmware, or any combination thereof. When implemented in software, may be implemented in whole or in part in the form of a computer program product. The computer program product includes one or more computer instructions. When loaded and executed on a computer, cause the processes or functions described in accordance with the embodiments of the invention to occur, in whole or in part. The computer may be a general purpose computer, a special purpose computer, a network of computers, or other programmable device. The computer instructions may be stored in a computer readable storage medium or transmitted from one computer readable storage medium to another, for example, from one website site, computer, server, or data center to another website site, computer, server, or data center via wired (e.g., coaxial cable, fiber optic, Digital Subscriber Line (DSL)) or wireless (e.g., infrared, wireless, microwave, etc.). The computer-readable storage medium can be any available medium that can be accessed by a computer or a data storage device, such as a server, a data center, etc., that incorporates one or more of the available media. The usable medium may be a magnetic medium (e.g., floppy Disk, hard Disk, magnetic tape), an optical medium (e.g., DVD), or a semiconductor medium (e.g., Solid State Disk (SSD)), among others.
It should be noted that, in this document, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in a process, method, article, or apparatus that comprises the element.
It will be evident to those skilled in the art that the invention is not limited to the details of the foregoing illustrative embodiments, and that the present invention may be embodied in other specific forms without departing from the spirit or essential attributes thereof. The present embodiments are therefore to be considered in all respects as illustrative and not restrictive, the scope of the invention being indicated by the appended claims rather than by the foregoing description, and all changes which come within the meaning and range of equivalency of the claims are therefore intended to be embraced therein. Any reference sign in a claim should not be construed as limiting the claim concerned.
Claims (10)
1. A distribution management method is applied to a server, and comprises the following steps:
detecting the selection operation of a sales terminal on a distribution management desktop provided by the server, displaying a corresponding distribution operation interface when detecting that any visual icon related to the distribution management desktop is selected, and calling customer information of a sales person corresponding to the sales terminal;
extracting client portrait characteristics corresponding to the client information;
acquiring corresponding distribution display information according to the customer portrait characteristics;
and generating a corresponding distribution promotion poster according to the distribution display information, and sending the distribution promotion poster to the sales terminal.
2. The distribution management method according to claim 1, wherein the step of extracting a customer representation feature corresponding to the customer information includes:
acquiring user historical behavior data corresponding to each client in the client information, wherein the user historical behavior data comprise commodity feature points clicked by a user in a historical manner and/or commodity feature points searched by the user in a historical manner, and the commodity feature points comprise commodity belonged areas, commodity types, commodity channels, commodity release time and/or commodity click rates;
and calculating to obtain client portrait characteristics corresponding to the client information according to the user historical behavior data corresponding to each client, wherein the client portrait characteristics comprise the age, the sex, the occupation, the channel of the browsed commodities, the types of the browsed commodities, the labels of the browsed commodities and/or the regions of the browsed commodities.
3. The distribution management method according to claim 1, wherein the step of acquiring corresponding distribution exhibition information according to the customer representation characteristics comprises:
acquiring a distribution management model corresponding to the customer portrait characteristics according to the customer portrait characteristics;
and acquiring distribution display information matched with the distribution management model corresponding to the customer portrait characteristics according to the distribution management model corresponding to the customer portrait characteristics.
4. The distribution management method according to claim 3, wherein the step of acquiring a distribution management model corresponding to the customer figure feature based on the customer figure feature comprises:
and calculating a plurality of commodity feature points corresponding to the customer portrait features and the weight corresponding to each commodity feature point according to the customer portrait features to obtain a distribution management model corresponding to the customer portrait features.
5. The distribution management method according to claim 4, wherein the step of acquiring, based on the distribution management model corresponding to the customer figure feature, distribution display information matched with the distribution management model corresponding to the customer figure feature includes:
acquiring a commodity candidate set matched with the distribution management model corresponding to the customer portrait characteristics according to the distribution management model corresponding to the customer portrait characteristics;
and sequencing the commodities in the commodity candidate set according to the weight of the characteristic point of each commodity in the distribution management model so as to obtain distribution display information matched with the distribution management model corresponding to the characteristics of the customer portrait.
6. The distribution management method according to any one of claims 1 to 5, wherein the method further comprises the steps of:
and acquiring feedback information of the distribution promotion poster, and storing the feedback information.
7. An apparatus for distribution management, applied to a server, the apparatus comprising:
the detection module is used for detecting the selection operation of the sales terminal on a distribution management desktop provided by the server, displaying a corresponding distribution operation interface when detecting that any visual icon related to the distribution management desktop is selected, and calling the customer information of the sales staff corresponding to the sales terminal;
the extraction module is used for extracting client portrait characteristics corresponding to the client information;
the acquisition module is used for acquiring corresponding distribution display information according to the customer portrait characteristics;
and the sending module is used for generating a corresponding distribution promotion poster according to the distribution display information and sending the distribution promotion poster to the sales terminal.
8. The distribution management apparatus according to claim 7, wherein the extraction module extracts a customer figure feature corresponding to the customer information by:
acquiring user historical behavior data corresponding to each client in the client information, wherein the user historical behavior data comprise commodity feature points clicked by a user in a historical manner and/or commodity feature points searched by the user in a historical manner, and the commodity feature points comprise commodity belonged areas, commodity types, commodity channels, commodity release time and/or commodity click rates;
and calculating to obtain client portrait characteristics corresponding to the client information according to the user historical behavior data corresponding to each client, wherein the client portrait characteristics comprise the age, the sex, the occupation, the channel of the browsed commodities, the types of the browsed commodities, the labels of the browsed commodities and/or the regions of the browsed commodities.
9. The distribution management apparatus according to claim 7, wherein the acquiring module acquires the corresponding distribution display information by:
acquiring a distribution management model corresponding to the customer portrait characteristics according to the customer portrait characteristics;
and acquiring distribution display information matched with the distribution management model corresponding to the customer portrait characteristics according to the distribution management model corresponding to the customer portrait characteristics.
10. The distribution management apparatus according to claim 9, wherein the means for acquiring the distribution management model corresponding to the customer figure feature based on the customer figure feature includes:
calculating a plurality of commodity feature points corresponding to the customer portrait features and the weight corresponding to each commodity feature point according to the customer portrait features to obtain a distribution management model corresponding to the customer portrait features;
the mode of acquiring the distribution display information matched with the distribution management model corresponding to the customer portrait characteristic according to the distribution management model corresponding to the customer portrait characteristic comprises the following steps:
acquiring a commodity candidate set matched with the distribution management model corresponding to the customer portrait characteristics according to the distribution management model corresponding to the customer portrait characteristics;
and sequencing the commodities in the commodity candidate set according to the weight of the characteristic point of each commodity in the distribution management model so as to obtain distribution display information matched with the distribution management model corresponding to the characteristics of the customer portrait.
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Application publication date: 20200421 |