CN110955819B - Recommendation content display method, generation method, display device and generation device - Google Patents
Recommendation content display method, generation method, display device and generation device Download PDFInfo
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- G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
- G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
- G06F3/0481—Interaction techniques based on graphical user interfaces [GUI] based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
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Abstract
The embodiment of the disclosure discloses a display method, a generation method, a display device and a generation device of recommended content, wherein the display method of the recommended content comprises the following steps: receiving a recommended content stream sent by a server side, wherein the recommended content stream comprises a first recommended content stream and a second recommended content stream, the first recommended content stream comprises at least one first recommended content, and the second recommended content stream is generated according to the first recommended content; the first recommended content stream is sequentially presented in a first direction and the second recommended content stream is sequentially presented in a second direction. The display method, the generation method, the display device and the generation device for the recommended content overcome the limitation of a client display space, and enable the display form of the recommended content to be diversified; the generation method adopts a plurality of recommendation algorithms, improves the richness of the recommended content, and ensures that the recommended content meets the requirements of users.
Description
Technical Field
The embodiment of the disclosure relates to the internet technology, in particular to a recommended content display method, a recommended content generation method, a recommended content display device and a recommended content generation device.
Background
Currently, many types of information APP use a recommended content stream (also called Feed stream) to push various types of information to users. The recommended content contained in the recommended content stream may be short video, long video, advertisement, live broadcast, or the like.
In the prior art, a client receives a recommended content stream sent by a server according to a user refreshing action; and displaying the recommended content stream in a content display frame arranged vertically, so that a user can finish browsing the recommended content stream by sliding the screen up and down.
The prior art has the defects that the richness of the recommended content received by the client is low, and the user specificity requirement cannot be met.
Disclosure of Invention
In view of this, the embodiments of the present disclosure provide a method, a device, and a device for displaying recommended content, which generate recommended content based on multiple angles, so as to improve the richness of the recommended content and make the recommended content more in line with the specific requirements of users.
In a first aspect, an embodiment of the present disclosure provides a method for displaying recommended content, including:
Receiving a recommended content stream sent by a server side, wherein the recommended content stream comprises a first recommended content stream and a second recommended content stream, the first recommended content stream comprises at least one first recommended content, and the second recommended content stream is generated according to the first recommended content;
The first recommended content stream is sequentially presented in a first direction and the second recommended content stream is sequentially presented in a second direction.
In a second aspect, an embodiment of the present disclosure provides a method for generating recommended content, including:
Obtaining a first recommended content stream according to a first recommendation algorithm, wherein the first recommended content stream comprises at least one first recommended content;
obtaining a second recommended content stream according to the first recommended content and a second recommended algorithm;
and sending the first recommended content stream and the second recommended content stream to a client as recommended content streams.
In a third aspect, an embodiment of the present disclosure provides a display apparatus for recommended content, including:
The system comprises a recommended content stream receiving module, a server side and a server side, wherein the recommended content stream receiving module is used for receiving a recommended content stream sent by the server side, the recommended content stream comprises a first recommended content stream and a second recommended content stream, the first recommended content stream comprises at least one first recommended content, and the second recommended content stream is generated according to the first recommended content;
And the recommended content stream display module is used for sequentially displaying the first recommended content stream in a first direction and sequentially displaying the second recommended content stream in a second direction.
In a fourth aspect, an embodiment of the present disclosure provides a recommended content generating apparatus, including:
the first recommended content stream generation module is used for obtaining a first recommended content stream according to a first recommendation algorithm, wherein the first recommended content stream comprises at least one first recommended content;
The second recommended content stream generating module is used for obtaining a second recommended content stream according to the first recommended content and a second recommended algorithm;
And the recommended content stream sending module is used for sending the first recommended content stream and the second recommended content stream to the client as recommended content streams.
In a fifth aspect, an embodiment of the present disclosure provides a terminal, including:
One or more processors;
a memory for storing one or more programs;
The one or more programs, when executed by the one or more processors, cause the one or more processors to implement a method of presenting recommended content as described in any of the embodiments of the present disclosure.
In a sixth aspect, embodiments of the present disclosure provide a server, including:
One or more processors;
a memory for storing one or more programs;
The one or more programs, when executed by the one or more processors, cause the one or more processors to implement a method of generating recommended content as described in any of the embodiments of the present disclosure.
In a seventh aspect, embodiments of the present disclosure provide a readable medium having stored thereon a computer program which, when executed by a processor, implements a method of presenting recommended content or generating recommended content according to any embodiment of the present disclosure.
The embodiment of the disclosure provides a method for displaying recommended content, a method for generating the same, a device for displaying the same and a device for generating the same, wherein the method for displaying the recommended content comprises the steps of receiving a recommended content stream sent by a server side, wherein the recommended content stream comprises a first recommended content stream and a second recommended content stream, the first recommended content stream comprises at least one first recommended content, and the second recommended content stream is generated according to the first recommended content; the first recommended content stream is sequentially presented in a first direction and the second recommended content stream is sequentially presented in a second direction. Generating a second recommended content stream based on the generated first recommended content stream, wherein the recommended content stream comprises two recommended content streams generated according to different angles, so that the richness of the recommended content is improved, and the recommended content meets the specific requirements of users. Furthermore, the recommended content stream is displayed in the two dimension directions of the first direction and the second direction, so that the limitation of the display space of the client is overcome, and the display form of the recommended content is more diversified.
Drawings
In order to more clearly illustrate the embodiments of the present disclosure or the technical solutions in the prior art, a brief description will be given below of the drawings required for the embodiments or the description of the prior art, and it is obvious that the drawings in the following description are some embodiments of the present disclosure, and other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.
FIG. 1a is a flowchart of a method for presenting recommended content according to an embodiment of the present disclosure;
Fig. 1b is a schematic diagram of a client interface in a method for displaying recommended content according to an embodiment of the disclosure;
fig. 2a is a flowchart of a method for displaying recommended content according to a second embodiment of the present disclosure;
Fig. 2b is a schematic diagram of a client interface in a method for displaying recommended content according to a second embodiment of the present disclosure;
FIG. 3 is a flowchart of a method for generating recommended content according to a third embodiment of the present disclosure;
fig. 4 is a schematic structural diagram of a display device for recommended content according to a fourth embodiment of the present disclosure;
Fig. 5 is a schematic structural diagram of a device for generating recommended content according to a fifth embodiment of the present disclosure;
fig. 6 shows a schematic hardware structure of a terminal according to a sixth embodiment of the present disclosure;
fig. 7 shows a hardware configuration schematic of a server according to a seventh embodiment of the disclosure.
Detailed Description
For the purposes of making the objects, technical solutions and advantages of the present disclosure more apparent, the technical solutions of the present disclosure will be clearly and completely described by implementation with reference to the accompanying drawings in the embodiments of the present disclosure, and it is apparent that the described embodiments are some, but not all, embodiments of the present disclosure. Based on the embodiments in this disclosure, all other embodiments that a person of ordinary skill in the art would obtain without making any inventive effort are within the scope of protection of this disclosure. In the following embodiments, optional features and examples are provided in each embodiment at the same time, and the features described in the embodiments may be combined to form multiple alternatives, and each numbered embodiment should not be considered as only one technical solution.
Example 1
Fig. 1a shows a flowchart of a method for displaying recommended content according to an embodiment of the present disclosure, where the embodiment of the present disclosure may be applicable to a case of displaying recommended content, and the method may be implemented by a terminal, and may be implemented by software and/or hardware in the terminal.
As shown in fig. 1a, the method for displaying recommended content provided in the embodiment of the present disclosure includes the following steps:
S110, receiving a recommended content stream sent by a server side, wherein the recommended content stream comprises a first recommended content stream and a second recommended content stream, the first recommended content stream comprises at least one first recommended content, and the second recommended content stream is generated according to the first recommended content.
The recommended content stream may be referred to as a Feed stream, and may be understood as an information stream that is continuously updated and presented to the user content.
When receiving the refresh command, the client can send a refresh request to a server corresponding to the client; the server side can generate a recommended content stream according to the received refreshing request and send the recommended content stream to the client side; after receiving the recommended content stream sent by the server, the client can display the received recommended content stream.
The refresh command may be triggered when the user clicks a refresh button of the client, or may be triggered when the user inputs a specific touch screen gesture (for example, may be a pull-down or slide-up client interface), or may be triggered when the user shifts (for example, may be a shake terminal) or turns over the terminal, and in addition, a refresh command triggering manner adopted by those skilled in the art may be applied to this embodiment, which is not limited herein specifically.
The second recommended content stream is generated according to the first recommended content in the first recommended content stream, that is, the server side firstly generates the first recommended content stream, and generates the second recommended content stream according to at least one recommended content in the first recommended content stream. Wherein the second recommended content stream may be of the same type and/or content information related as the first recommended content stream, wherein, illustratively, the content information related may include that the content has overlapping portions, or is based on the same topic, or that the content sources are the same (e.g., published by the same author).
S120, sequentially displaying the first recommended content stream in the first direction and sequentially displaying the second recommended content stream in the second direction.
The first direction is different from the second direction, and when the first direction is vertical to the terminal screen, the second direction is horizontal to the terminal screen; when the first direction is the transverse direction of the terminal screen, the second direction is the vertical direction of the terminal screen.
Wherein, since the second recommended content stream is generated according to the first recommended content, there is one first recommended content in the first recommended content stream corresponding to the second recommended content stream, and the second recommended content stream may be shown after the corresponding first recommended content in the second direction. For example, when the first recommended content streams are presented in the vertical order of the terminal screen, the second recommended content streams may be presented after the corresponding first recommended content in the horizontal direction of the terminal screen.
The first recommended content stream is displayed in the first direction sequence, and the second recommended content stream is displayed in the second direction sequence, so that the limitation of a client display space is overcome, the display forms of the recommended content are diversified, a user can acquire the recommended content stream in multiple direction dimensions of a client interface, the deep requirements of the user are met, and the user experience is improved.
Optionally, the method for displaying recommended content provided in the embodiment of the present disclosure further includes:
Sequentially displaying the first recommended content stream in a first direction after receiving a first browsing command for the first recommended content stream; and sequentially displaying the second recommended content stream in a second direction after receiving a second browsing command for the second recommended content stream.
When the number of the first recommended content in the first recommended content stream is larger, the first recommended content may not be displayed on the client interface at a time, that is, a part of the first recommended content is in a hidden state outside the terminal screen. After the client receives the first browsing command, the first recommended content which is in a hidden state outside the terminal screen can be displayed in sequence according to the first direction, so that the user can browse the first recommended content conveniently. Similarly, when the number of the second recommended content in the second recommended content stream is greater, it may occur that the second recommended content cannot be displayed on the client interface at a time, that is, a part of the second recommended content is in a hidden state outside the terminal screen. After the client receives the second browsing command, the second recommended content which is in a hidden state outside the terminal screen can be sequentially displayed according to the second direction, so that the user can browse conveniently.
Optionally, the first browsing command is triggered when the user slides on the display screen along a first direction, and the second browsing command is triggered when the user slides on the display screen along a second direction.
The first direction sliding is different from the second direction sliding, and when the first direction sliding is vertical sliding along the terminal screen, the second direction sliding along the terminal screen is horizontal sliding; when the first direction is the transverse sliding of the terminal screen, the second direction is the vertical sliding of the terminal screen.
Optionally, when the number of the first recommended content is greater than or equal to 2, the first recommended content includes at least two content types; when the number of the second recommended contents is more than or equal to 2, the content types of the second recommended contents are the same; or content information of the second recommended content.
Wherein the content type includes at least one of: short video, long video, advertisement, and live. Wherein, the content types can be formed by one or more elements of pictures, words, audio and video.
When the number of the first recommended contents is equal to 2, in one mode, the content types of the two first recommended contents are different; when the number of the first recommended contents is greater than 2, the content types of the plurality of first recommended contents may be the same or different, and preferably, not all the first recommended contents are the same, so that the diversity of the content types of the first recommended contents is ensured.
When the number of the second recommended contents is greater than or equal to 2, the content types of at least two second recommended contents are the same, and in one mode, the content types of the first recommended contents corresponding to the second recommended content stream are the same; or the content information of at least two second recommended contents, that is, the delivered content information, for example, the two second recommended contents may be content information about a certain product, and the content types of the two second recommended contents are not limited. It is also possible that at least two of the second recommended contents are both the same in content type and related in content information.
By further limiting the content types and the content information of the first recommended content and the second recommended content, the recommended content of the recommended content stream can be further enriched, and the recommended content can be more in accordance with the specific requirements of users.
Fig. 1b is a schematic diagram of a client interface in a method for displaying recommended content according to an embodiment of the disclosure. As shown in fig. 1b, 11 is a channel bar of the client interface, and channels in the channel bar may be recommendations, music, travel, games, pets, etc. And 12 is a search column of the client interface, keywords are input in the search column, and recommended content streams corresponding to the keywords can be received. 13 is a first recommended content stream displayed vertically, and the number of first recommended content contained in the first recommended content stream can be set according to actual requirements, in this example, the number of first recommended content is five in total, namely, short video 10, live broadcast 10, advertisement 10, long video 10 and live broadcast 11; the content types of the first recommended content contained in the first recommended content stream are shown in fig. 1b and may be, for example, short video, live, advertisement and long video, wherein each content type may correspond to one or more first recommended content, for example, live type corresponds to live 10 and live 11 of the first recommended content category. And 14 is a second recommended content stream which is horizontally displayed, the second recommended content stream is generated according to the first content, namely, the short video 20, the short video 30 and the short video 40 are generated according to the short video 10, and the live broadcast 20 and the live broadcast 30 are generated according to the live broadcast 10, wherein a jump link can be set in the second recommended content stream of the live broadcast, so that a user can access a page corresponding to the jump link. In this example, the second recommended content is the same as the corresponding first recommended content in type, and may be related to content information, or may be related to both the same content type and the content information. 15 is a navigation bar of the client interface, which may include a home page, my, live, etc. navigation tags, wherein the user may customize the navigation tag type.
When the user slides the screen vertically, a first browsing command may be triggered, so that the user browses the first recommended content outside the terminal screen in the hidden state, and in fig. 1b, the recommended content outside the terminal screen in the hidden state is indicated by a dashed box. When the user slides the screen along the vertical and horizontal directions, a second browsing command can be triggered, so that the user browses second recommended content which is in a hidden state and is outside the terminal screen.
Wherein the number of first recommended content that can be displayed vertically in the terminal screen is related to the height of the first type of display frames (such as short video 10, live broadcast 10, advertisement 10, long video 10 and live broadcast 11), and when the height is higher, the number of first recommended content that can be displayed in the terminal screen is smaller. For example, if the heights of the short video 10, the live broadcast 10, the advertisement 10, the long video 10 and the live broadcast 11 are 1, the short video 10, the live broadcast 10 and the advertisement 10 can be displayed simultaneously in the vertical direction in the terminal screen, and if the heights of the short video 10, the live broadcast 10, the advertisement 10, the long video 10 and the live broadcast 11 are 2, the short video 10 and part of the live broadcast 10 can be displayed in the vertical direction in the terminal screen. Similarly, the number of laterally presentable recommended content within the terminal screen is related to the width of the first type of presentation frame (e.g., short video 10) and the second type of presentation frame (e.g., short video 20, short video 30, and short video 40), and the number of laterally presentable recommended content within the terminal screen is smaller as the width is wider. For example, if the widths of the short video 10, the short video 20, the short video 30, and the short video 40 are 1, the short video 10 and the short video 20 can be simultaneously displayed in the terminal screen in the lateral direction, and if the widths of the short video 10, the short video 20, the short video 30, and the short video 40 are 2, the short video 10 becomes displayable in the terminal screen in the lateral direction.
Optionally, the first recommended content in the first recommended content stream is obtained according to a recommendation algorithm constructed based on the first element; the second recommended content in the second recommended content stream is obtained according to the first recommended content and a recommendation algorithm constructed based on the second element; wherein the first element comprises at least one of: channel type, user interest, information hotness, and update time; the second element comprises at least one of: content information association, user viewing history, and content type.
Wherein the first element and the second element are not exhaustive in the disclosed embodiments, and may be other elements as would occur to one skilled in the art. Taking fig. 1b as an example, the channel type in the first element may be a channel selected by the user in the 11-channel column; the user interest in the first element may be obtained by the server side by detecting the frequency of searching for the same keyword in the search field of the client 12; the information heat in the first element can be obtained by the server side counting the operations of browsing, forwarding, commenting and the like of all users on the information; the update time in the first element may be a source publication time of the information. Taking fig. 1b as an example, the content information association degree in the second element may be the content information association degree of the second recommended content in the second recommended content stream 14, or the content information association degree of the first recommended content and the second recommended content in the second recommended content stream 14; a user viewing history in the second element, which is a viewing history of recommended content that is the same as the first recommended content type or related to the content information and browsed by the user; the content type in the second element may be a content type set at the server side and used for generating the second recommended content stream, or may also be a content type which is determined to be used for generating the second recommended content stream by detecting that the information of a certain content type is low in heat, or the content source is limited, or the heat is high in heat, so as to expand corresponding content in the first recommended content stream, thereby improving the content richness. For example, in fig. 1b, the short video 10, the live broadcast 10, the long video 10, and the live broadcast 11 have corresponding second recommended content streams, and if the advertisement 10 does not have a corresponding second recommended content stream, the content types in the second element may be considered to be the short video, the live broadcast, and the long video.
The recommendation algorithm constructed based on the first type element generates recommendation content of the first recommendation content stream, and the recommendation algorithm constructed based on the first recommendation content and the second type element generates recommendation content of the second recommendation content stream. It can be understood that the first recommended content stream and the second recommended content stream are generated based on different recommendation algorithms, so that recommended content is generated based on a plurality of angles, the richness of the recommended content is improved, and the recommended content meets the requirements of users more.
According to the display method of the recommended content, a recommended content stream sent by a server side is received, the recommended content stream comprises a first recommended content stream and a second recommended content stream, the first recommended content stream comprises at least one first recommended content, and the second recommended content stream is generated according to the first recommended content; the first recommended content stream is sequentially presented in a first direction and the second recommended content stream is sequentially presented in a second direction. The recommended content and the display form of the recommended content stream are enriched, the deep requirements of users are met, and the user experience is improved.
Example two
Fig. 2a shows a flowchart of a method for displaying recommended content according to a second embodiment of the present disclosure, where the embodiment of the present disclosure is applicable to a case of displaying recommended content, and the method may be implemented by a terminal, and may be implemented by software and/or hardware in the terminal. The same technical details as those of the above embodiment are not repeated here.
As shown in fig. 2a, the method for displaying recommended content provided in the embodiment of the present disclosure includes the following steps:
S210, receiving a recommended content stream sent by a server side, wherein the recommended content stream comprises a first recommended content stream and a second recommended content stream, the first recommended content stream comprises at least one first recommended content, and the second recommended content stream is generated according to the first recommended content;
S220, displaying the recommended content stream in the content display frames, wherein the content display frames comprise a first type display frame for displaying one first recommended content in the first recommended content stream and a second type display frame for displaying all second recommended content in the second recommended content stream, the first type display frame and the second type display frame are sequentially arranged in the second direction in the content display frames, and the content display frames are sequentially arranged in the first direction.
The content presentation frame may be understood as an individual cell in the client interface design, and may also be understood as a parent layout object carrying a presentation control for presenting recommended content. Each content display frame comprises a first type display frame for displaying one first recommended content and a second type display frame for displaying all second recommended content in the second recommended content stream, and the first type display frame and the second type display frame can be used for displaying one first recommended content and all second recommended content in the second recommended content stream generated according to the first recommended content in each content display frame.
The first type of display frames and the second type of display frames are sequentially arranged along the second direction in the content display frames, which can be understood as that all second recommended contents in the first recommended content and the second recommended content stream generated according to the first recommended content are sequentially arranged along the second direction. The content display frames are sequentially arranged along the first direction, which can be understood as that the recommended content streams formed by the first recommended content are sequentially arranged along the first direction.
After receiving the first browsing command, the client can sequentially display the first recommended content in a hidden state outside the terminal screen according to a first direction, so that the user can browse the first recommended content conveniently. After receiving the second browsing command, the client can switch the first recommended content and all second recommended content in the second recommended content stream generated according to the first recommended content, so that the first recommended content and all second recommended content in the second recommended content stream generated according to the first recommended content are sequentially displayed according to the second direction.
In this embodiment, the description in the content display frame may more clearly describe the display modes of the first recommended content stream and the second recommended content stream.
Fig. 2b is a schematic diagram of a client interface in a method for displaying recommended content according to a second embodiment of the present disclosure. As shown in fig. 2b, 21 is a channel bar of the client interface, and channels in the channel bar may be recommendations, music, travel, games, pets, etc. And 22 is a search column of the client interface, keywords are input in the search column, and recommended content streams corresponding to the keywords can be received. 23 is a content display frame, the number of the content display frames can be set according to actual requirements, and in this example, the number of the content display frames is five; the content types of the recommended content carried in the content showing frames can be short video, live broadcast, advertisement and long video, wherein each content type can correspond to one or more first recommended content, for example, the live broadcast type corresponds to 2 content showing frames; the boxes in the content display frame can represent a first type of display frame for displaying the first recommended content, the rounded boxes can represent a second type of display frame for displaying the second recommended content, and the boxes and the rounded boxes are only frame patterns for distinguishing the first type of display frame from the second type of display frame and are not recommended content displayed by the client interface; wherein when the user sets that a second recommended content stream of a certain content type is not received, then there is no second type of presentation frame, e.g. in fig. 2b, when a second recommended content stream of an advertisement type is not received, there is no second type of presentation frame within the content presentation frame. 24 is a client interface navigation bar that may include home, my, live, etc. navigation tabs, where the user may customize the navigation tab type.
When the user slides the screen vertically, a first browsing command may be triggered, so that the user browses the first recommended content outside the terminal screen in the hidden state, and the recommended content outside the terminal screen in the hidden state is indicated by a dashed box in fig. 2 b. When the user slides the screen along the vertical and horizontal directions, a second browsing command can be triggered, so that the user browses second recommended content which is in a hidden state and is outside the terminal screen.
Wherein the number of vertically displayable first type display frames in the terminal screen is related to the height of the first type display frames (such as the boxes in fig. 2 b), and when the height is higher, the number of the first type display frames displayable in the terminal screen is smaller. For example, if the height of the box in fig. 2b is 1, 3 boxes can be displayed in the vertical direction in the terminal screen at the same time, and if the height of the box is 2, the vertical direction in the terminal screen becomes a part of displaying 1 box and another box. Similarly, the number of laterally displayable display frames within the terminal screen is related to the width of the first type of display frame (e.g., the box in fig. 2 b) and the second type of display frame (e.g., the rounded box in fig. 2 b), and the number of displayable display frames within the terminal screen is smaller when the width is wider. For example, if the width of the box and rounded box in any content display frame 23 in fig. 2b is 1, 1 box and 1 rounded box can be displayed in the terminal screen in the lateral direction at the same time, and if the width of the box and rounded box is 2,1 box can be displayed in the terminal screen in the lateral direction.
The method for displaying recommended content provided by the embodiment of the present disclosure belongs to the same inventive concept as the method for displaying recommended content provided by the embodiment one, technical details which are not described in detail in the embodiment of the present disclosure can be seen in the embodiment one, and the embodiment of the present disclosure has the same beneficial effects as the embodiment one.
Example III
Fig. 3 shows a flowchart of a method for generating recommended content according to a third embodiment of the disclosure, where the embodiment of the disclosure may be applicable to a case of generating recommended content, and the method may be implemented by a server, and may specifically be implemented by software and/or hardware in the server. The embodiments of the present disclosure and the embodiments described above belong to the same inventive concept, and the technical details the same as those of the embodiments described above are not repeated here.
As shown in fig. 3, the method for generating recommended content provided in the embodiment of the present disclosure includes the following steps:
s310, obtaining a first recommended content stream according to a first recommendation algorithm, wherein the first recommended content stream comprises at least one first recommended content;
s320, obtaining a second recommended content stream according to the first recommended content and a second recommendation algorithm;
s330, the first recommended content stream and the second recommended content stream are sent to the client as recommended content streams.
When receiving the refresh command, the client can send a refresh request to a server corresponding to the client; the server side can generate a recommended content stream according to the received refreshing request and send the recommended content stream to the client side. The recommendation content of the first recommendation content stream is generated according to the first recommendation algorithm, and the recommendation content of the second recommendation content stream is generated according to the first recommendation content and the second recommendation algorithm, so that the recommendation content is generated based on a plurality of angles, the richness of the recommendation content is improved, and the recommendation content meets the requirements of users.
Optionally, the first recommendation algorithm is a recommendation algorithm constructed according to the first element; the second recommendation algorithm is a recommendation algorithm constructed according to the second element;
Wherein the first element comprises at least one of: channel type, user interest, information hotness, and update time; the second element comprises at least one of: content information association, user viewing history, and content type.
According to the method for generating the recommended content, which is provided by the embodiment of the disclosure, a first recommended content stream is obtained according to a first recommendation algorithm, and the first recommended content stream comprises at least one first recommended content; obtaining a second recommended content stream according to the first recommended content and the second recommended algorithm; and sending the first recommended content stream and the second recommended content stream to the client as recommended content streams. By adopting different recommendation algorithms, the recommended content stream is generated, the recommended content of the recommended content stream is enriched, the deep requirements of users are met, and the user experience is improved.
Example IV
Fig. 4 is a schematic structural diagram of a display device for recommended content according to a fourth embodiment of the present disclosure, which is applicable to a case of displaying recommended content.
As shown in fig. 4, a display device for recommended content in an embodiment of the disclosure includes:
a recommended content stream receiving module 410, configured to receive a recommended content stream sent by a server, where the recommended content stream includes a first recommended content stream and a second recommended content stream, the first recommended content stream includes at least one first recommended content, and the second recommended content stream is generated according to the first recommended content;
the recommended content stream display module 420 is configured to sequentially display the first recommended content stream in a first direction and sequentially display the second recommended content stream in a second direction.
Optionally, the recommended content stream presentation module 420 is further specifically configured to:
The method comprises the steps of displaying a recommended content stream in a content display frame, wherein the content display frame comprises a first type display frame for displaying one first recommended content in the first recommended content stream and a second type display frame for displaying all second recommended content in the second recommended content stream, the first type display frame and the second type display frame are sequentially arranged in a second direction in the content display frame, and the content display frames are sequentially arranged in the first direction.
Optionally, the device for displaying recommended content in the embodiment of the present disclosure further includes:
the browsing command receiving module is used for sequentially displaying the first recommended content stream in the first direction after receiving a first browsing command aiming at the first recommended content stream; and sequentially displaying the second recommended content stream in a second direction after receiving a second browsing command for the second recommended content stream. The first browsing command is triggered when the user slides on the display screen along a first direction, and the second browsing command is triggered when the user slides on the display screen along a second direction.
Optionally, when the number of the first recommended content is greater than or equal to 2, the first recommended content includes at least two content types; when the number of the second recommended contents is more than or equal to 2, the content types of the second recommended contents are the same; or content information of the second recommended content. Wherein the content type includes at least one of: short video, long video, advertisement, and live.
The display device for recommended content provided in the embodiment of the present disclosure belongs to the same inventive concept as the display method for recommended content provided in the first embodiment and the second embodiment, technical details not described in detail in the embodiment of the present disclosure can be seen in the first embodiment and the second embodiment, and the embodiment of the present disclosure has the same beneficial effects as the first embodiment and the second embodiment.
Example five
Fig. 5 is a schematic structural diagram of a device for generating recommended content according to a fifth embodiment of the present disclosure, where the embodiment of the present disclosure is applicable to the case of generating recommended content.
As shown in fig. 5, a device for generating recommended content in an embodiment of the disclosure includes:
A first recommended content stream generating module 510, configured to obtain a first recommended content stream according to a first recommendation algorithm, where the first recommended content stream includes at least one first recommended content;
a second recommended content stream generating module 520, configured to obtain a second recommended content stream according to the first recommended content and a second recommendation algorithm;
the recommended content stream sending module 530 is configured to send the first recommended content stream and the second recommended content stream to the client as recommended content streams.
Optionally, the first recommendation algorithm is a recommendation algorithm constructed according to the first element; the second recommendation algorithm is a recommendation algorithm constructed according to the second element;
Wherein the first element comprises at least one of: channel type, user interest, information hotness, and update time; the second element comprises at least one of: content information association, user viewing history, and content type.
The device for displaying recommended content provided in the embodiment of the present disclosure belongs to the same inventive concept as the method for displaying recommended content provided in the third embodiment, technical details not described in detail in the embodiment of the present disclosure may refer to the third embodiment, and the embodiment of the present disclosure has the same beneficial effects as the third embodiment.
Example six
Fig. 6 shows a schematic hardware structure of a terminal according to a sixth embodiment of the present disclosure. The terminal may be implemented in various forms, and the terminal in the embodiments of the present disclosure may include, but is not limited to, a mobile terminal such as a mobile phone, a smart phone, a notebook computer, a digital broadcast receiver, a PDA (personal digital assistant), a PAD (tablet computer), a PMP (portable multimedia player), a navigation device, an in-vehicle terminal, an in-vehicle display terminal, an in-vehicle electronic rear view mirror, and the like, and a fixed terminal such as a digital TV, a desktop computer, and the like.
As shown in fig. 6, the terminal 600 may include a wireless communication unit 610, an a/V (audio/video) input unit 620, a user input unit 630, a sensing unit 640, an output unit 650, a memory 660, an interface unit 670, a processor 680, and a power supply unit 690, etc. Fig. 6 shows a terminal with various components, but it should be understood that not all illustrated components are required to be implemented. More or fewer components may be implemented instead.
Wherein the wireless communication unit 610 allows radio communication between the terminal 600 and a wireless communication system or network. The a/V input unit 620 is used to receive an audio or video signal. The user input unit 630 may generate key input data according to a command input by a user to control various operations of the terminal. The sensing unit 640 detects the current state of the terminal 600, the position of the terminal 600, the presence or absence of a touch input by the user to the terminal 600, the orientation of the terminal 600, the acceleration or deceleration movement and direction of the terminal 600, and the like, and generates commands or signals for controlling the operation of the terminal 600. The interface unit 670 serves as an interface through which at least one external device is connected to the terminal 600. The output unit 650 is configured to provide an output signal in a visual, audio and/or tactile manner. The memory 660 may store software programs or the like that perform processing and control operations performed by the processor 680, or may temporarily store data that has been or is to be output. Memory 660 may include at least one type of storage medium. Also, the terminal 600 may cooperate with a network storage device that performs a storage function of the memory 660 through a network connection. Processor 680 generally controls the overall operation of the terminal. In addition, the processor 680 may include a multimedia module for reproducing or playing back multimedia data. Processor 680 may perform a pattern recognition process to recognize handwriting input or picture drawing input performed on the touch screen as characters or images. The power supply unit 690 receives external power or internal power and provides appropriate power required to operate the various elements and components under the control of the processor 680.
When one or more programs included in the terminal are executed by the one or more processors 680, various functional applications and data processing may be executed, for example, to implement a method for presenting recommended content provided by an embodiment of the present disclosure, where the method mainly includes:
Receiving a recommended content stream sent by a server side, wherein the recommended content stream comprises a first recommended content stream and a second recommended content stream, the first recommended content stream comprises at least one first recommended content, and the second recommended content stream is generated according to the first recommended content;
the first recommended content stream is sequentially presented in a first direction and the second recommended content stream is sequentially presented in a second direction.
The terminal provided by the embodiment of the present disclosure and the method for displaying recommended content provided by the first embodiment and the second embodiment belong to the same inventive concept, technical details which are not described in detail in the embodiment of the present disclosure can be seen in the first embodiment and the second embodiment, and the embodiment of the present disclosure has the same beneficial effects as the first embodiment and the second embodiment.
Example seven
Fig. 7 shows a hardware configuration schematic of a server according to a seventh embodiment of the disclosure. The server may be implemented in various forms, and the server in the embodiments of the present disclosure may include, but is not limited to, a mobile server such as a mobile phone, a smart phone, a notebook computer, a digital broadcast receiver, a PDA (personal digital assistant), a PAD (tablet), a PMP (portable multimedia player), a navigation device, an in-vehicle server, an in-vehicle display server, an in-vehicle electronic rear view mirror, and the like, and a fixed server such as a digital TV, a desktop computer, and the like.
As shown in fig. 7, the server 700 may include a wireless communication unit 710, an a/V (audio/video) input unit 720, a user input unit 730, a sensing unit 740, an output unit 750, a memory 760, an interface unit 770, a processor 780, a power supply unit 790, and the like. Fig. 7 shows a server with various components, but it should be understood that not all illustrated components are required to be implemented. More or fewer components may be implemented instead.
Wherein the wireless communication unit 710 allows radio communication between the server 700 and a wireless communication system or network. The a/V input unit 720 is used to receive an audio or video signal. The user input unit 730 may generate key input data according to a command input by a user to control various operations of the server. The sensing unit 740 detects the current state of the server 700, the position of the server 700, the presence or absence of a touch input by a user to the server 700, the orientation of the server 700, the acceleration or deceleration movement and direction of the server 700, and the like, and generates commands or signals for controlling the operation of the server 700. The interface unit 770 serves as an interface through which at least one external device is connected to the server 700. The output unit 750 is configured to provide an output signal in a visual, audio, and/or tactile manner. The memory 760 may store a software program or the like for processing and control operations performed by the processor 780, or may temporarily store data that has been or is to be output. Memory 760 may include at least one type of storage medium. Also, the server 700 may cooperate with network storage devices that perform the storage functions of the memory 760 through a network connection. The processor 780 generally controls the overall operation of the server. In addition, the processor 780 may include a multimedia module for reproducing or playing back multimedia data. The processor 780 may perform a pattern recognition process to recognize handwriting input or picture drawing input performed on the touch screen as characters or images. The power supply unit 790 receives external power or internal power and provides appropriate power required to operate the respective elements and components under the control of the processor 780.
When one or more programs included in the server are executed by the one or more processors 780, various functional applications and data processing may be executed, for example, to implement a method for generating recommended content provided by an embodiment of the disclosure, where the method mainly includes:
obtaining a first recommended content stream according to a first recommendation algorithm, wherein the first recommended content stream comprises at least one first recommended content;
obtaining a second recommended content stream according to the first recommended content and the second recommended algorithm;
and sending the first recommended content stream and the second recommended content stream to the client as recommended content streams.
The terminal provided by the embodiment of the present disclosure and the method for generating the recommended content provided by the embodiment three belong to the same inventive concept, technical details which are not described in detail in the embodiment of the present disclosure can be seen in the embodiment three, and the embodiment of the present disclosure and the embodiment three have the same beneficial effects.
Example eight
An embodiment of the present disclosure provides a readable medium having stored thereon a computer program, which when executed by a processor, implements a method for presenting recommended content provided in the foregoing embodiment, the method mainly including:
Receiving a recommended content stream sent by a server side, wherein the recommended content stream comprises a first recommended content stream and a second recommended content stream, the first recommended content stream comprises at least one first recommended content, and the second recommended content stream is generated according to the first recommended content;
the first recommended content stream is sequentially presented in a first direction and the second recommended content stream is sequentially presented in a second direction.
Or the program when executed by a processor, implements the recommended content generation method provided in the above embodiment, and the method mainly includes:
obtaining a first recommended content stream according to a first recommendation algorithm, wherein the first recommended content stream comprises at least one first recommended content;
obtaining a second recommended content stream according to the first recommended content and the second recommended algorithm;
and sending the first recommended content stream and the second recommended content stream to the client as recommended content streams.
Any combination of one or more computer readable media may be employed by the readable media of embodiments of the present disclosure. The computer readable medium may be a computer readable signal medium or a computer readable storage medium. The computer readable storage medium can be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or a combination of any of the foregoing. More specific examples (a non-exhaustive list) of the computer-readable storage medium would include the following: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a random access Memory (Random Access Memory, RAM), a Read-Only Memory (ROM), an erasable programmable Read-Only Memory (EPROM) or FLASH Memory (FLASH), an optical fiber, a portable compact disc Read-Only Memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In this document, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.
The computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, either in baseband or as part of a carrier wave. Such a propagated data signal may take any of a variety of forms, including, but not limited to, electro-magnetic, optical, or any suitable combination of the foregoing. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device.
Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Computer program code for carrying out operations of the present disclosure may be written in one or more programming languages, including an object oriented programming language such as Java, smalltalk, C ++ and conventional procedural programming languages, such as the "like" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computer (for example, through the Internet using an Internet service provider).
The readable medium provided by the embodiments of the present disclosure belongs to the same inventive concept as the method for displaying recommended content provided by the first embodiment and the second embodiment and the method for generating recommended content provided by the third embodiment, technical details which are not described in detail in the embodiments of the present disclosure can be seen from the first embodiment to the third embodiment, and the embodiments of the present disclosure have the same advantageous effects as the first embodiment to the third embodiment.
From the foregoing description of embodiments, it will be apparent to those skilled in the art that the technical solutions of the present disclosure may be embodied in the form of a software product, which may be stored in a computer-readable storage medium, including several instructions to cause a computer device (which may be a personal computer, a server, or a network device, etc.) to perform the methods of the various embodiments of the present disclosure.
Note that the above is only a preferred embodiment of the present disclosure and the technical principle applied. Those skilled in the art will appreciate that the present disclosure is not limited to the particular embodiments described herein, and that various obvious changes, rearrangements and substitutions can be made by those skilled in the art without departing from the scope of the disclosure. Therefore, while the present disclosure has been described in connection with the above embodiments, the present disclosure is not limited to the above embodiments, but may include many other equivalent embodiments without departing from the spirit of the present disclosure, the scope of which is determined by the scope of the appended claims.
Claims (10)
1. A method for displaying recommended content, comprising:
Receiving a recommended content stream sent by a server side, wherein the recommended content stream comprises a first recommended content stream and a second recommended content stream, the first recommended content stream comprises at least one first recommended content, and the second recommended content stream is generated according to the first recommended content;
sequentially displaying the first recommended content stream in a first direction and sequentially displaying the second recommended content stream in a second direction;
Wherein the first direction is different from the second direction, and the second recommended content stream is displayed after the corresponding first recommended content in the second direction;
the method further comprises the steps of:
Sequentially displaying the first recommended content stream in a first direction after receiving a first browsing command for the first recommended content stream; and
Sequentially displaying the second recommended content stream in a second direction after receiving a second browsing command for the second recommended content stream;
The first browsing command comprises a command triggered when a user slides on the display screen along a first direction, and the second browsing command comprises a command triggered when the user slides on the display screen along a second direction;
the first recommended content includes at least two content types;
the content types of the second recommended content are the same; or content information of the second recommended content is related;
The content type includes at least one of: short video, long video, advertisement and live broadcast;
the first recommended content in the first recommended content stream is obtained by a recommendation algorithm constructed based on a first element;
the second recommended content in the second recommended content stream is obtained according to the first recommended content and a recommendation algorithm constructed based on the second element.
2. The method for presenting recommended content according to claim 1, further comprising:
The recommended content stream is displayed in a content display frame, the content display frame comprises a first type display frame for displaying one first recommended content in the first recommended content stream and a second type display frame for displaying all second recommended content in the second recommended content stream, the first type display frame and the second type display frame are sequentially arranged in the content display frame along a second direction, and the content display frames are sequentially arranged along the first direction.
3. The method for presenting recommended content according to claim 1, wherein,
The first element comprises at least one of: channel type, user preference, information popularity, and update time; the second element comprises at least one of: content information association, user viewing history, and content type.
4. A method of generating recommended content, comprising:
Obtaining a first recommended content stream according to a first recommendation algorithm, wherein the first recommended content stream comprises at least one first recommended content;
obtaining a second recommended content stream according to the first recommended content and a second recommended algorithm;
Transmitting the first recommended content stream and the second recommended content stream as recommended content streams to a client;
wherein the first recommendation algorithm and the second recommendation algorithm are different;
the first recommendation algorithm is a recommendation algorithm constructed based on the first element; the second recommendation algorithm is a recommendation algorithm constructed based on the second element;
The first recommended content stream is sequentially displayed in a first direction in the client, the second recommended content stream is sequentially displayed in a second direction in the client, the first direction is different from the second direction, and the second recommended content stream is displayed behind the corresponding first recommended content in the second direction.
5. The method of claim 4, wherein the first element comprises at least one of: channel type, user preference, information popularity, and update time; the second element comprises at least one of: content information association, user viewing history, and content type.
6. A display device of recommended content, characterized by comprising:
The system comprises a recommended content stream receiving module, a server side and a server side, wherein the recommended content stream receiving module is used for receiving a recommended content stream sent by the server side, the recommended content stream comprises a first recommended content stream and a second recommended content stream, the first recommended content stream comprises at least one first recommended content, and the second recommended content stream is generated according to the first recommended content;
a recommended content stream display module for sequentially displaying the first recommended content stream in a first direction and the second recommended content stream in a second direction; wherein the first direction is different from the second direction, and the second recommended content stream is displayed after the corresponding first recommended content in the second direction;
The device further comprises:
The browsing command receiving module is used for sequentially displaying the first recommended content stream in the first direction after receiving a first browsing command aiming at the first recommended content stream; and sequentially displaying the second recommended content stream in a second direction after receiving a second browsing command for the second recommended content stream; the first browsing command comprises a command triggered when a user slides on the display screen along a first direction, and the second browsing command comprises a command triggered when the user slides on the display screen along a second direction;
The first recommended content includes at least two content types; the content types of the second recommended content are the same; or content information of the second recommended content is related; wherein the content type includes at least one of: short video, long video, advertisement and live broadcast;
the first recommended content in the first recommended content stream is obtained by a recommendation algorithm constructed based on a first element;
the second recommended content in the second recommended content stream is obtained according to the first recommended content and a recommendation algorithm constructed based on the second element.
7. A recommended content generation device, characterized by comprising:
the first recommended content stream generation module is used for obtaining a first recommended content stream according to a first recommendation algorithm, wherein the first recommended content stream comprises at least one first recommended content;
The second recommended content stream generating module is used for obtaining a second recommended content stream according to the first recommended content and a second recommended algorithm;
a recommended content stream sending module, configured to send the first recommended content stream and the second recommended content stream as recommended content streams to a client;
wherein the first recommendation algorithm and the second recommendation algorithm are different;
the first recommendation algorithm is a recommendation algorithm constructed based on the first element; the second recommendation algorithm is a recommendation algorithm constructed based on the second element;
The first recommended content stream is sequentially displayed in a first direction in the client, the second recommended content stream is sequentially displayed in a second direction in the client, the first direction is different from the second direction, and the second recommended content stream is displayed behind the corresponding first recommended content in the second direction.
8. A terminal, the terminal comprising:
One or more processors;
a memory for storing one or more programs;
The one or more programs, when executed by the one or more processors, cause the one or more processors to implement the method of presenting recommended content of any one of claims 1-3.
9. A server, the server comprising:
One or more processors;
a memory for storing one or more programs;
the one or more programs, when executed by the one or more processors, cause the one or more processors to implement the method of generating recommended content of any of claims 4-5.
10. A readable medium having stored thereon a computer program, characterized in that the program, when executed by a processor, implements a method of presenting recommended content according to any one of claims 1-3 or a method of generating recommended content according to any one of claims 4-5.
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| WO2020057103A1 (en) | 2020-03-26 |
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