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CN104572846A - Method, device and system for recommending hot words - Google Patents

Method, device and system for recommending hot words Download PDF

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Publication number
CN104572846A
CN104572846A CN 201410773140 CN201410773140A CN104572846A CN 104572846 A CN104572846 A CN 104572846A CN 201410773140 CN201410773140 CN 201410773140 CN 201410773140 A CN201410773140 A CN 201410773140A CN 104572846 A CN104572846 A CN 104572846A
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words
hot
user
searching
system
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CN 201410773140
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Chinese (zh)
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刘海涛
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百度在线网络技术(北京)有限公司
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    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06FELECTRICAL DIGITAL DATA PROCESSING
    • G06F17/00Digital computing or data processing equipment or methods, specially adapted for specific functions
    • G06F17/30Information retrieval; Database structures therefor ; File system structures therefor
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06FELECTRICAL DIGITAL DATA PROCESSING
    • G06F17/00Digital computing or data processing equipment or methods, specially adapted for specific functions
    • G06F17/30Information retrieval; Database structures therefor ; File system structures therefor
    • G06F17/30861Retrieval from the Internet, e.g. browsers
    • G06F17/30864Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems
    • G06F17/30867Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems with filtering and personalisation

Abstract

The invention provides a method, a device and a system for recommending hot words. When a searching requirement of a user is recognized, recommended hot words are shown in other interface areas except for a searching frame, wherein the recommended hot words comprise at least one of the hot words shown in a resource list form corresponding to a searching result and the hot words shown in a detail page form corresponding to the searching result. According to the method, the device and the system provided by the invention, the user can see more recommended hot words during a searching process, the searching requirement of the user is met as far as possible, sufficient reference value is supplied to the user, and the problem that the user does not know how to search when the user enters into an application is avoided.

Description

一种热词推荐方法、装置和系统 A heat word recommendation method, apparatus and system for

【技术领域】 TECHNICAL FIELD

[0001] 本发明涉及计算机应用技术领域,特别涉及一种热词推荐方法、装置和系统。 [0001] The present invention relates to computer application technology, and particularly relates to a thermally word recommendation method, apparatus and system. 【背景技术】 【Background technique】

[0002] 从移动设备用户的角度来说,随着智能移动设备的快速普及和移动网络速度的大幅提升,人们对零散时间内的重要信息和应用获取有了越来越高的要求。 [0002] With the rapid proliferation of smart mobile devices and mobile network speeds increased dramatically, people have higher and higher requirements to obtain important information and applications within the fragmented time from a mobile device user's perspective. 随着移动互联网应用和数据信息的爆炸性增长,用户不可能搜索或者查看所有的信息,而且有的用户也往往不知该搜索什么搜索词或信息内容,因此如何有效地给用户推荐较好的搜索词或信息内容,使得用户在较短时间内找到其所需成为目前的一种迫切需求。 With the explosive growth of mobile Internet applications and data information, the user can not search or view all the information, but some users often do not know what search terms or content searching, so how better to recommend to the user's search terms or information content, allowing users to find it in a shorter time needed to become an urgent need.

[0003] 以应用商店类的客户端为例,用户打开应用商店类的客户端时,很多是希望通过搜索来下载一些应用安装于智能移动终端,为了给用户以引导,现有技术中在应用商店类的客户端的首页搜索栏,可以显示一个搜索热词的名字,如图1中所示,在搜索栏中显示“百度手机助手”,这一搜索热词通常是目前搜索热度最高的词,或者是基于一定运营策略而推荐的热词等,首页界面的其他地方显示的都是一些具体的热门应用可供用户下载。 [0003] In a client-based application store for example, when a user opens a client application store class, many of the search is to be downloaded by some applications attached to intelligent mobile terminal, in order to guide the user, in the prior art applications stores like Home client search bar, you can display the name of a search for hot words, as shown in Figure 1, shows "Baidu Mobile Assistant" in the search field, the search for hot words is usually the highest search term heat, or elsewhere based on certain operational strategies and recommended hot words such as Home screen display are some of the popular applications available for users to download. 但一个搜索热词往往不能满足用户的需求,也不能给不同用户提供足够的参考价值。 But a search for hot words often can not meet the needs of users, does not provide sufficient reference value to give different users.

【发明内容】 [SUMMARY]

[0004] 有鉴于此,本发明提供了一种热词推荐方法、装置和系统,以便于尽可能满足用户的搜索需求,给用户提供足够的参考价值。 [0004] Accordingly, the present invention provides a thermal word recommendation method, apparatus, and systems, in order to meet the search needs of users as possible, to provide adequate reference value to the user.

[0005] 具体技术方案如下: [0005] The specific technical solution is as follows:

[0006] 本发明提供了一种热词推荐方法,该方法包括: [0006] The present invention provides a thermal word recommendation, the method comprising:

[0007] 识别出用户具有搜索需求时,在除搜索框之外的其他界面区域展现推荐热词; When [0007] the user has identified search needs, the interface in other areas other than the recommended search box exhibits hot words;

[0008] 其中所述推荐热词包括对应搜索结果以资源列表样式展现的热词以及对应搜索结果以详情页样式展现的热词中的至少一种。 [0008] wherein the recommendation hot words corresponding to the search results, including resource list-style show of hot words and at least one corresponding to the search results page style hot words to show details of.

[0009] 根据本发明一优选实施方式,所述识别出用户具有搜索需求包括: [0009] According to a preferred embodiment of the present invention, having the identified user search needs comprising:

[0010] 获取到用户点击搜索框的操作。 [0010] to obtain a user clicks on the search box operation.

[0011] 根据本发明一优选实施方式,对应搜索结果以资源列表样式展现的热词包括普通推荐热词和特型推荐热词; [0011] According to a preferred embodiment of the present invention, the search results corresponding to the heat pattern exhibited word list of resources including general and special-word recommendation heat recommended hot words;

[0012] 所述普通推荐热词对应的以资源列表样式展现的搜索结果包括:所述普通推荐热词在搜索数据库中匹配到的资源; [0012] The normal recommended hot words corresponding to the resource list style show search results comprising: the normal recommended to heat word matching in the search database resource;

[0013] 所述特型推荐热词对应的以资源列表样式展现的搜索结果包括:所述特型推荐热词在搜索数据库中匹配到的专题所包含的资源; [0013] In the resource list special type style show search results corresponding to the recommended hot words comprising: a special type of recommendation hot words in the search database to match the themes included in the resource;

[0014] 所述对应搜索结果以详情页样式展现的热词为特型推荐热词。 [0014] corresponding to the search results page style hot words show the details of the recommended special type of hot words.

[0015] 根据本发明一优选实施方式,采用普通文案的方式展现所述普通推荐热词,采用特型标识或者特型标识与普通文案结合的方式展现所述特型推荐热词。 [0015] According to a preferred embodiment of the present invention, a common way to show the normal copy of the recommended hot words, by way of Japanese Laid-type identifier or identifier type in combination with the normal copy exhibit special type hot word recommendation.

[0016] 根据本发明一优选实施方式,所述特型标识包括图片、突出显示或者重点标识符。 [0016] According to a preferred embodiment of the present invention, the image identifier comprises a special type, highlighting key or identifier.

[0017] 根据本发明一优选实施方式,该方法还包括: [0017] According to a preferred embodiment of the invention, the method further comprising:

[0018] 初始显示搜索框时,在所述搜索框中显示搜索推荐热词。 When the [0018] initial search box, the search display recommended hot words in the search box.

[0019] 根据本发明一优选实施方式,所述在除搜索框之外的其他界面区域展现推荐热词包括所述搜索推荐热词。 [0019] According to a preferred embodiment of the present invention, the interface in other areas other than the recommended search box to show the search term includes the recommended heat hot words.

[0020] 根据本发明一优选实施方式,所述在除搜索框之外的其他界面区域展现推荐热词包括: [0020] According to a preferred embodiment of the invention, the interface in other areas other than the recommended search box exhibits hot words comprising:

[0021] 根据推荐热词的优先级,优先选取高优先级的推荐热词在除搜索框之外的其他界面区域展现;其中推荐热词的优先级由搜索热度、热词类型、是否已被该客户端的用户搜索过、是否为搜索推荐热词中的至少一种确定。 [0021] The recommendation priority hot words, prefers the high priority message is expressed in other recommended thermal interface region other than the search box; wherein priority recommended by the search word heat the heat, the type of hot words, whether it has been users of the client searched, determine whether to search at least one of the recommended hot words.

[0022] 根据本发明一优选实施方式,该方法还包括: [0022] According to a preferred embodiment of the invention, the method further comprising:

[0023] 当所述推荐热词被选择时,获取并展现所述推荐热词对应的资源列表样式的搜索结果或者所述推荐热词对应的资源详情页。 [0023] When the hot words is recommended to select, obtain and show the list of recommended resources style hot words corresponding to the search results or the recommended hot words corresponding resource details page.

[0024] 根据本发明一优选实施方式,在所述资源详情页中包括所述推荐热词对应的资源入口信息、资源内子资源的入口信息、关联资源入口信息或者二次搜索推荐热词。 [0024] According to a preferred embodiment of the present invention, in the resource details page includes the recommendation information resource inlet hot words corresponding entry in the resource sub-resource information, the resource related information or the second inlet heat recommended search terms.

[0025] 根据本发明一优选实施方式,所述资源详情页以静态的样式展现,或者以可滑动的样式展现。 [0025] According to a preferred embodiment of the present invention, the static resource details page presentation style, or in a presentation style slidable.

[0026] 根据本发明一优选实施方式,该方法还包括:预先从服务端获取推荐热词并存储于本地;在执行所述展现推荐热词时,将本地存储的推荐热词依据预先设置的展现样式进行展现;或者, [0026] According to a preferred embodiment of the present invention, the method further comprising: obtaining pre-heat the word recommendation from the server and stored locally; presentation when performing the hot word recommendation, the recommendation hot words according to the locally stored preset style show to unfold; or,

[0027] 在识别出用户具有搜索需求时,从服务端获取推荐热词,将获取的推荐热词依据预先设置的展现样式进行展现。 [0027] When recognizing that the user has a search needs to get recommendations from the server hot words, hot words will get recommendations to unfold according to the presentation style set in advance.

[0028] 本发明还提供一种热词推荐方法,该方法包括: [0028] The present invention further provides a heat-word recommendation, the method comprising:

[0029] 将推荐热词发送给客户端,以便所述客户端识别出用户具有搜索需求时,除搜索框之外的其他界面区域展现所述推荐热词,所述推荐热词包括对应搜索结果为资源列表样式展现的热词以及对应搜索结果为详情页样式展现的热词中的至少一种。 [0029] The heat transmission words recommended to the client so that the client has identified the user search needs, other interface region other than the search box exhibits heat word recommendation, the recommendation hot words corresponding to the search results comprises a resource list style show of hot words and the corresponding search results page details at least one hot words show in style.

[0030] 根据本发明一优选实施方式,在接收到所述客户端的连接请求时,将所述推荐热词发送给客户端;或者, [0030] According to a preferred embodiment of the present invention, when the client receives the connection request, transmits heat to the word recommendation to the client; or

[0031] 在接收到所述客户端识别出用户具有搜索需求时发送的请求时,将所述推荐热词发送给客户端。 When [0031] Upon receiving the request sent to the client recognizes that the user has the search needs to send the recommendation to the client hot words.

[0032] 根据本发明一优选实施方式,该方法还包括: [0032] According to a preferred embodiment of the invention, the method further comprising:

[0033] 根据搜索统计结果、用户属性、热词类型和运营推荐信息中的至少一种,确定向所述客户端发送的推荐热词;其中所述搜索统计结果为对客户端上传的搜索词和搜索结果的操作信息中的至少一种进行统计分析后得到的结果。 [0033] The search statistics, user attributes, and operation type hot words at least one recommendation information to determine the recommended hot words transmitted to the client; wherein the search statistics for the client to upload the search word and at least one result of statistical analysis of operational information of the search results obtained.

[0034] 本发明提供了一种热词推荐装置,该装置包括: [0034] The present invention provides a heat word recommendation apparatus comprising:

[0035] 识别单元,用于识别用户需求; [0035] The identification unit for identifying the user needs;

[0036] 第一展现单元,用于所述识别单元识别出用户具有搜索需求时,在除搜索框之外的其他界面区域展现推荐热词,所述推荐热词包括对应搜索结果以资源列表样式展现的热词以及对应搜索结果以详情页样式展现的热词中的至少一种。 When [0036] the first presentation unit, the recognition unit for the user with search needs, the interface in other areas other than the recommended search box exhibits hot words, the recommendation includes hot words corresponding to the search results to the resource list-style show hot words and at least one corresponding to the search results page style hot words to show details of.

[0037] 根据本发明一优选实施方式,所述识别单元,具体用于获取到用户点击搜索框的操作时,识别出用户具有搜索需求。 [0037] According to a preferred embodiment of the present invention, the identification unit is configured to acquire when a user clicks on the search box operation, the user has identified search needs.

[0038] 根据本发明一优选实施方式,对应搜索结果以资源列表样式展现的热词包括普通推荐热词和特型推荐热词; [0038] According to a preferred embodiment of the present invention, the search results corresponding to the heat pattern exhibited word list of resources including general and special-word recommendation heat recommended hot words;

[0039] 所述普通推荐热词对应的以资源列表样式展现的搜索结果包括:所述普通推荐热词在搜索数据库中匹配到的资源; [0039] The normal recommended hot words corresponding to the resource list style show search results comprising: the normal recommended to heat word matching in the search database resource;

[0040] 所述特型推荐热词对应的以资源列表样式展现的搜索结果包括:所述特型推荐热词在搜索数据库中匹配到的专题所包含的资源; [0040] In the resource list special type style show search results corresponding to the recommended hot words comprising: a special type of recommendation hot words in the search database to match the themes included in the resource;

[0041] 所述对应搜索结果以详情页样式展现的热词为特型推荐热词。 [0041] corresponding to the search results page style hot words show the details of the recommended special type of hot words.

[0042] 根据本发明一优选实施方式,所述第一展现单元,具体用于采用普通文案的方式展现所述普通推荐热词,采用特型标识或者特型标识与普通文案结合的方式展现所述特型推荐热词。 [0042] According to a preferred embodiment of the present invention, the first presentation unit, particularly for ordinary copy mode to show the normal word recommendation heat, or by way of Japanese Laid-type identifier identifying type common binding to show the copy said special type recommended hot words.

[0043] 根据本发明一优选实施方式,所述特型标识包括图片、突出显示或者重点标识符。 [0043] According to a preferred embodiment of the present invention, the image identifier comprises a special type, highlighting key or identifier.

[0044] 根据本发明一优选实施方式,该装置还包括: [0044] According to a preferred embodiment of the present invention, the apparatus further comprising:

[0045] 第二展现单元,用于初始显示搜索框时,在所述搜索框中显示搜索推荐热词。 When [0045] the second presentation unit, an initial search box, the search display recommended hot words in the search box.

[0046] 根据本发明一优选实施方式,所述第一展现单元展现的所述推荐热词包括所述搜索推荐热词。 [0046] According to a preferred embodiment of the present invention, the first heat-word units exhibits the recommendation includes the search recommendation exhibited hot words.

[0047] 根据本发明一优选实施方式,所述第一展现单元,具体用于根据推荐热词的优先级,优先选取高优先级的推荐热词在除搜索框之外的其他界面区域展现;其中推荐热词的优先级由搜索热度、热词类型、是否已被该客户端的用户搜索过、是否为搜索推荐热词中的至少一种确定。 [0047] According to a preferred embodiment of the present invention, the first presentation unit, particularly recommended for hot words according to a priority, the priority select high priority message is expressed in other recommended thermal interface region other than the search box; where the priority recommended by the hot word search interest, the type of hot words, whether the client is a user searched for, determining whether to search at least one of the recommended hot words.

[0048] 根据本发明一优选实施方式,该装置还包括: [0048] According to a preferred embodiment of the present invention, the apparatus further comprising:

[0049] 结果获取单元,用于当所述推荐热词被选择时,获取所述推荐热词对应的资源列表样式的搜索结果或者所述推荐热词对应的资源详情页; [0049] The result acquisition unit, when the recommendation for hot word is selected to obtain the recommended resource list style hot word or search results corresponding to the recommended heat resource word corresponding details page;

[0050] 第三展现单元,用于展现所述推荐热词对应的资源列表样式的搜索结果或者所述推荐热词对应的资源详情页。 [0050] The third presentation unit, for recommendation to show the search results of hot words corresponding resource list style or the recommended hot words corresponding resource details page.

[0051] 根据本发明一优选实施方式,所述资源详情页中包括所述推荐热词对应的资源入口信息、资源内子资源的入口信息、关联资源入口信息或者二次搜索推荐热词。 [0051] According to a preferred embodiment of the present invention, the resource details page information comprises the inlet heat recommended resource word corresponding entry in the resource sub-resource information, the resource related information or the second inlet heat recommended search terms.

[0052] 根据本发明一优选实施方式,所述第三展现单元以静态的样式或者以可滑动的样式展现所述资源详情页。 [0052] According to a preferred embodiment of the present invention, the third unit is a static presentation style or styles slidably show details of the page resource.

[0053] 根据本发明一优选实施方式,该装置包括:获取单元; [0053] According to a preferred embodiment of the present invention, the apparatus comprising: an acquisition unit;

[0054] 所述获取单元,用于从服务端获取推荐热词并存储于本地;所述第一展现单元在执行所述展现推荐热词时,将本地存储的推荐热词依据预先设置的展现样式进行展现;或者, [0054] The acquisition unit for acquiring heat word recommendation from the server and stored locally; presentation when the first presentation unit in the presentation recommendation performing hot words, hot words according to the recommended pre-set local store style to unfold; or,

[0055] 所述获取单元,用于在所述识别单元识别出用户具有搜索需求时,从服务端获取推荐热词;所述第一展现单元将所述获取单元获取的推荐热词依据预先设置的展现样式进行展现。 [0055] The acquisition unit, when the identification unit for identifying the user with search needs to acquire from the server recommended hot words; the first presentation unit acquires the recommended hot words according to a preset unit acquires show style to unfold.

[0056] 本发明还提供了一种热词推荐装置,该装置包括: [0056] The present invention also provides a heat word recommendation apparatus comprising:

[0057] 发送单元,用于将推荐热词发送给客户端,以便所述客户端识别出用户具有搜索需求时,除搜索框之外的其他界面区域展现所述推荐热词,所述推荐热词包括对应搜索结果为资源列表样式展现的热词以及对应搜索结果为详情页样式展现的热词中的至少一种。 [0057] The sending unit, configured to send to the client recommended hot words, so that the client has identified the user search needs, other interface region other than the search box exhibits heat word recommendation, the recommendation heat word corresponding to the search results, including resource list style show hot words and the corresponding search results page details at least one hot words show in style.

[0058] 根据本发明一优选实施方式,该装置还包括:接收单元,用于在接收到所述客户端的连接请求时,或者在接收到所述客户端识别出用户具有搜索需求时发送的请求时,触发所述发送单元将推荐热词发送给所述客户端。 Transmission request receiving means, when receiving a connection request to the client, or having to search for the received demand client identifies when the user: [0058] According to a preferred embodiment of the present invention, the apparatus further comprises when trigger the sending unit to send the word recommendation heat client.

[0059] 根据本发明一优选实施方式,该装置还包括:确定单元,用于根据搜索统计结果、用户属性、热词类型和运营推荐信息中的至少一种,确定向所述客户端发送的推荐热词;其中所述搜索统计结果为对客户端上传的搜索词和搜索结果的操作信息中的至少一种进行统计分析后得到的结果。 [0059] According to a preferred embodiment of the present invention, the apparatus further comprising: a determining unit configured to search statistics, user attributes, and operation type hot words at least one recommendation information, determining to send the client recommended hot word; wherein said search after at least one of the statistical results of statistical analysis of search words and search results to the client's operation information uploaded by the results obtained.

[0060] 本发明还提供了一种热词推荐系统,该系统包括:分别包含上述两装置的客户端和服务端。 [0060] The present invention also provides a heat word recommendation system comprising: a client and each comprising two end of the apparatus.

[0061] 由以上技术方案可以看出,本发明在识别出用户具有搜索需求时,在除搜索框之外的其他界面区域展现推荐热词,使得用户在进行搜索时能够看到更多数量的推荐热词,尽可能满足用户的搜索需求,以便给用户提供足够的参考价值。 [0061] As can be seen from the above technical solutions, the present invention, when the user has identified search needs, the interface in other areas other than the recommended search box exhibits hot words, so that the user performing the search to see a greater number of recommended hot words, as far as possible to meet the user's search needs, in order to provide sufficient reference value to the user. 避免用户进入应用时,不知该如何搜索查看的问题。 Avoid application when the user enters, I do not know how to search problems viewing.

【附图说明】 BRIEF DESCRIPTION

[0062] 图1为现有技术中显示搜索热词的实例图; [0062] FIG. 1 is an example of a display showing a search term heat prior art;

[0063] 图2为本发明实施例提供的客户端执行的热词推荐方法流程图; [0063] FIG 2 hot word recommendation method provided by the client-side implementation of the embodiment of the present invention, a flow chart;

[0064] 图3为本发明实施例提供的搜索推荐热词的展现实例图; [0064] FIG 3 show the example of FIG heat recommended search word according to an embodiment of the present invention;

[0065] 图4为本发明实施例提供的普通文案方式展现的实例图; [0065] FIG. 4 showing a conventional example of embodiment provided a copy of the embodiment of the present invention exhibits;

[0066] 图5为本发明实施例提供的普通文案与图片结合方式展现的实例图; [0066] FIG 5 provides a general example embodiment of FIG copy the image to show the binding mode embodiment of the invention;

[0067] 图6为本发明实施例提供的普通文案与重点标识符结合方式展现的实例图; [0067] FIG 6 showing a conventional example of embodiment provided with a copy key identifier combined embodiment of the present invention exhibit embodiment;

[0068] 图7为本发明实施例提供的普通推荐热词的搜索结果展现实例图; Search Results [0068] FIG. 7 normal recommended hot words according to an embodiment of the present invention exhibit FIG example;

[0069]图8为本发明实施例提供的特型推荐热词对应的第一种详情页展现实例图; [0069] FIG. 8 Recommended special type hot words provided corresponding to a first page to show details of FIG example embodiment of the present invention;

[0070] 图9为本发明实施例提供的特型推荐热词对应的第二种详情页展现实例图; [0070] FIG. 9 recommend special type hot words provided corresponding to a second page to show details of FIG example embodiment of the present invention;

[0071]图10为本发明实施例提供的特型推荐热词对应的第三种详情页展现实例图; [0071] FIG. 10 Recommended Laid-type hot words corresponding to the third embodiment provides details page show example embodiments of the present invention, FIG;

[0072] 图11为本发明实施例提供的详情页滑动样式展现实例图; [0072] Figure 11 provides details page slide show style example embodiment of the present invention, FIG embodiment;

[0073] 图12为本发明实施例提供的另一种详情页滑动样式展现实例图; [0073] Figure 12 provides another embodiment details page slide show style FIG example of the present invention;

[0074] 图13为本发明实施例提供的选择二次搜索推荐词时对应的搜索结果展现实例图; [0074] FIG. 13 corresponding to the secondary search results for a search word selection recommendation provided by the present invention show the example embodiment of FIG;

[0075] 图14为本发明实施例提供的一种装置结构图; [0075] FIG configuration diagram of an apparatus 14 according to an embodiment of the present invention;

[0076] 图15为本发明实施例提供的另一种装置结构图。 [0076] FIG. 15 shows the structure of another embodiment provided by the present invention.

【具体实施方式】 【detailed description】

[0077] 为了使本发明的目的、技术方案和优点更加清楚,下面结合附图和具体实施例对本发明进行详细描述。 [0077] To make the objectives, technical solutions, and advantages of the invention more apparent, the accompanying drawings and specific embodiments of the present invention will be described in detail with.

[0078] 在现有技术中,初始某应用的界面时,在首页的搜索栏可以显示一个搜索推荐热词,其他界面区域会显示一些具体的资源列表,即便用户具有搜索需求,准备在搜索框中输入搜索词,其他界面区域的内容也不会变化,用户如果需要搜索的不是搜索栏显示的搜索热词,则需要手动在搜索框中输入搜索词。 [0078] In the prior art, the initial interface of an application, the search bar on the home page may display a recommended search hot words, other interface area displays a list of specific resources, even if the user has a search needs to prepare in the search box enter a search term, the content of other areas of the interface does not change, if the user is not required to search the search bar to display the search hot words, you need to manually enter a search term in the search box. 而本发明的核心思想在于,当识别出用户具有搜索需求时,在除搜索框之外的其他界面区域展现推荐热词,其中推荐热词可以包括普通推荐热词和特型推荐热词等的至少一种。 The core idea of ​​the invention is that, when the user has identified search needs, the interface in other areas other than the recommended search box exhibits hot words, which may include a general recommendation hot words and Japanese words recommended heat hot words like recommended type at least one. 这样用户就能够从这些推荐热词中选择其中一个进行搜索。 So that the user can select from these recommendations hot words in a search.

[0079] 上述的推荐热词由服务端下发给客户端,但可以存在以下两种方式: [0079] hot words above recommended by the server to the client, but can exist in two ways:

[0080] 第一种方式:服务端预先将推荐热词以及相关数据信息进行封装后下发给客户端。 [0080] The first way: After the server recommended pre-heat data word and the encapsulation information to the client.

[0081] 第二种方式:客户端识别出用户具有搜索需求时,向服务端请求推荐热词,服务端应请求将推荐热词以及相关数据信息下发给客户端。 [0081] The second way: When the client recognizes that the user has a search needs, recommend hot words request to the server, the server to the client at the request of the recommended hot words and associated data.

[0082] 无论采用哪一种方式,服务端负责产生推荐热词及其相关数据信息。 [0082] Either way, the server responsible for generating the recommended hot words and their associated data. 同时服务端可以对客户端上传的搜索词和搜索结果的操作信息中的至少一种进行统计分析和推荐优化,其中搜索结果的操作信息可以包括对搜索结果的点击、浏览、使用、下载等操作;根据搜索统计结果、用户属性、热词类型和运营推荐信息中的至少一种,确定向客户端发送的推荐热词。 Operational information search terms and search results, while the server client can upload at least one statistical analysis and optimization recommendation, which the operation information of the search results may include clicks on search results, browsing, use, download and other operations ; according to the search statistics, user attributes, the type of hot words and operating at least one of the recommended information to determine the recommended hot words sent to the client. 其中用户属性可以包括客户端的地理位置、用户性别、用户工作类型、用户年龄等等,结合用户属性这一因素确定推荐热词目的是为了实现对用户的个性化热词精准推荐。 Wherein the user attributes may include a client's location, the user's gender, type of work the user, the user's age, etc., combined with user attributes this factor to determine the recommended hot words intended to be personalized hot word on the user's precise recommendation. 热词类型在本发明中指的是普通推荐热词或者特型推荐热词等不同热词种类,通常会保证两种类型的推荐热词都有若干数量。 Hot words hot word type is different from the ordinary type heat recommended word or words Laid-type heat recommended in the context of the present invention and the like will normally have to ensure that the two types of recommended orders of hot words. 运营推荐信息主要是出于运营目的,例如对于一些热词优先进行展示。 Information Operations recommended primarily for operational purposes, such as for some hot words priority for display.

[0083] 这样,服务端就可以将搜索热度比较高的、符合用户属性的、符合运营策略的一些推荐热词下发给客户端,从而尽可能地迎合用户的搜索需求。 [0083] In this way, the server can be searched heat higher, in line with user attributes, some hot words is recommended in line with the operating strategy to the client, which cater to the needs of the user's search as much as possible.

[0084] 另外,除了推荐热词之外,还可能对客户端下发一些相关数据信息,这里的相关数据信息可以是推荐热词的资源列表、详情页,也可以是基于运营策略的预览信息,还可以是特型推荐热词的特型标识(特型标识在后续实施例中会具体涉及),还可以是特型推荐热词对应的资源入口信息(例如应用的下载地址、商品的购买地址、新闻的查看地址)、资源内子资源的入口信息(例如某视频类应用中具体视频甚至具体剧集的观看地址、某电子书应用中具体书籍甚至具体章节的观看地址)、关联资源入口信息(例如关联应用的下载地址、相关商品的购买地址、相关新闻的查看地址)或者二次搜索推荐热词(二次搜索推荐热词在后续实施例中会具体涉及)等。 [0084] In addition to the recommended hot words, but also possible for the client delivers some relevant data, the data information that can be recommended hot words list of resources, details page, can also be based on the preview information operations strategy , may also be special type identifying special type recommended hot words (Laid-type identifier will be particularly directed in the subsequent embodiments), may also be the resource entry information Laid type recommended hot words corresponding to (e.g., for later download, product application address, news view the address), the entry of information resources within the sub-resources (for example, a video class applications specific video or even specific episodes to watch the address, an e-book application specific books and even watch specific chapters address), associated with the resource information entry (such as downloading address associated applications related merchandise purchased addresses, news viewing address) or secondary search recommended hot words (secondary search hot words is recommended in the following specific embodiments will be involved) and so on.

[0085] 对于客户端而言,需要从服务器端获取并解析推荐热词以及相关数据信息。 [0085] For the client, the need to obtain and resolve recommend hot words and associated data from the server. 如果预先获取并在本地存储了推荐热词及其相关数据信息,则在识别出用户具有搜索需求时,读取本地的推荐热词以及相关数据信息,并展现配置显示数量的推荐热词。 If the pre-acquired and stored locally recommended hot words and their associated data, then identifies the user has search needs, it recommended to read the local hot words and related data, and configure the display to show the recommended number of hot words. 如果是实时获取推荐的方式,则在识别出用户具有搜索需求时,从服务器端获取并解析精确推荐热词以及相关数据信息,然后展现配置显示数量的精确推荐热词。 If the recommended way to get real-time, then the user has to identify the needs of search, obtain and accurate analytical recommend hot words and associated data from the server, and then configure the display to show the exact amount of the recommended hot words.

[0086] 下面以一个实施例来描述客户端执行的热词推荐方法流程,本实施例中以应用类搜索为例,且在该实施例中以客户端预先获取并存储推荐热词以及相关数据信息至本地为例,如图2中流程所示: [0086] In a following embodiment of a method described thermal word recommendation process performed by the client, in the present embodiment as an example to apply the search category, and in this embodiment the client to previously acquired and stored heat recommended word and associated data to the local information, for example, as shown in Scheme 2 below:

[0087] 假设用户打开应用商店类应用的客户端,在步骤201中读取本地的推荐热词,选取一个推荐热词作为搜索推荐热词,在搜索框中展示,假设选取的搜索推荐热词为“文件管理”,则可以如图3中所示,在搜索框中展示“大家都在搜'文件管理'”,当然也可以在搜索框中仅展示“文件管理”,也可以在搜索框中采用其他方式展示。 [0087] Suppose the user opens a client application-based application store, read local recommendations hot words, in step 201, selecting a heat recommended as a search word recommendation hot words, display in the search box, assuming the selected search word recommendation heat to "document management", you can shown in Figure 3, shows "we are in search 'file management' 'in the search box, of course, can show only the" file Manager "in the search box, you can also search box in other ways the show. 选取搜索推荐热词的方式可以是随机选取,也可以按照优先级选取,还可以是固定选取等等。 Choose the recommended search term heat mode can be selected at random, can be selected according to priority, it can also be fixed to select and so on.

[0088] 另外,在搜索框中展示的搜索推荐词可以是动态变化的,而并非一成不变的。 [0088] In addition, the recommended search term in the search box can show is dynamic, not static. 例如,每次用户打开应用商店类应用时在搜索框中展示的搜索推荐词不相同,也可以每间隔一段时间例如5秒后,自动更换搜索框内的搜索推荐词。 For example, every time a user opens the app store class is not the same as when used in the recommended search term in the search box to show, it can also each interval of time such as 5 seconds, automatically change the recommended search term in the search box.

[0089] 在步骤202中,如果客户端识别出用户具有搜索需求,则在除搜索框之外的其他界面区域展现推荐热词。 [0089] In step 202, if the client has identified the user search needs, the interface in other areas other than the recommended search box exhibits hot words.

[0090] 如果用户选择了搜索框,例如点击了搜索框,说明用户要开始搜索,此时可以在除搜索框之外的其他界面区域展现推荐热词。 [0090] If the user selects a search box, for example, clicking the search box, indicating that the user wants to start the search, then it can recommend hot words show interface in other regions except the search box. 这里的推荐热词可以包括普通推荐热词和特型推荐热词。 Recommended hot words here may include general and special-recommended hot words hot words is recommended.

[0091] 客户端在展现推荐热词时,可以依据各推荐热词的优先级从本地存储的推荐热词中选择配置显示数量的推荐热词进行展现。 When [0091] the client to show the recommended hot words, you can choose the configuration based on the priority of each recommendation from the recommended hot words hot words show the number of locally stored in the recommended hot words to unfold. 由于通常移动终端设备的屏幕显示区域有限,因此在本实施例中对展现的推荐热词预先配置一定的显示数量,即配置显示数量,只能显示配置显示数量的推荐热词。 Since the screen of the display device of the mobile terminal is usually limited area, thus in the recommended embodiment preconfigured hot words exhibit a certain number of display, i.e., the number of display arranged in the present embodiment, only the configuration display shows the number of recommended hot words. 在展现推荐热词时,也可以按照上述优先级的顺序进行展现。 When showing the recommended hot words, it can also be demonstrated in accordance with the above order of priority.

[0092] 其中推荐热词的优先级可以由搜索热度、热词类型、是否已被该客户端的用户搜索过、是否被客户端的用户点击过、是否为搜索推荐热词中的至少一种确定。 [0092] in which the priority of the recommended hot words can be by the search heat, hot words type, whether it has been searched to the user of the client, whether the client user clicked on, whether searching at least one determine the recommended hot word in.

[0093] 例如搜索热度越高,可以设置推荐热词的优先级越高。 [0093] for example, the higher the heat search, you can set a higher priority recommended hot words.

[0094] 可以设置特型推荐热词的优先级高于普通推荐热词的优先级,或者普通推荐热词的优先级高于特型推荐热词的优先级,也可以设置两者优先级一样高。 Priority [0094] The recommended type may be provided Laid hot words a higher priority than normal priority recommended hot word, hot word or higher than the normal recommended Laid-type heat recommended word priority, priority may be provided both as high. 这种设置可以根据需求进行设置和调整。 Such an arrangement can be set and adjusted according to the requirements.

[0095] 可以设置被客户端的用户搜索过的推荐热词的优先级较低,这么做是由于通常用户搜索过的推荐热词,再次搜索的几率会比较低,将用户搜索过的推荐热词的优先级设置的较低能够提升未展现热词的推荐展现机会。 [0095] recommended hot words can be set by the search user client had a lower priority, doing so is due to the hot word is usually recommended user searched for, the chance of re-search will be relatively low, the user searched recommend hot words lower priority settings can enhance the recommendation not to show the hot words show opportunities.

[0096] 可以设置当前作为搜索推荐热词的推荐热词的优先级较高,这样会使得作为搜索推荐热词的推荐热词再次出现在处搜索框之外的其他界面区域。 Higher [0096] can set the current recommended hot words hot words as a search recommendation of priority, this will make the recommendation as a search hot words hot words recommended other again outside the interface region at the search box.

[0097] 推荐热词可以进一步根据用户是否查看或点击过进行动态优先级调整,以便让更多的推荐热词获得展现机会。 [0097] recommended hot words can further depending on whether the user viewed or clicked on a dynamic priority adjustments in order to allow more hot words is recommended to get the chance to show.

[0098] 在对推荐热词进行展现时,对于普通推荐热词可以采用普通热词模板进行展现,对于特型推荐热词可以采用特型热词模板进行展现。 [0098] When the recommended hot words were to show, for the average recommended hot words can be used ordinary hot words show the template for the recommended special type of hot words may adopt special type of hot words show template. 两者的模板可以相同,也可以不同。 Both templates can be the same or different.

[0099] 在展现普通推荐热词时,可以采用普通文案的方式展现,当然,对于特型推荐热词也可以采用普通文案的方式展现。 [0099] when to show ordinary recommend hot words, ordinary copy can be used to show the way, of course, for a particular type recommended hot words can also copy the way the use of ordinary show. 如图4中所示,推荐热词“听书”、“3D赛车”、“文件管理”、“卡牌”、“照片美化”、“导航软件”、“杀毒”、“动态壁纸”……都以普通文案的方式展现。 As shown in FIG recommend hot words "listen to the book", "3D Racing", "document management", "card", "Photo beautification", "navigation software", "antivirus", "Live Wallpapers" 4 ...... It is presented in a way ordinary copy.

[0100] 优选地,在展现特型推荐热词时,可以采用特型标识或者特型标识与普通文案相结合的方式展现。 [0100] Preferably, when the special type of recommendation show the hot words, may be employed Laid-type manner or a special type of identifier identifies a combination of an ordinary copy presentation. 其中特型标识可以是图片、突出显示或者重点标识符等。 Which can be a special type of logo images, highlight or focus identifiers and so on. 如图5中所示,“最强大脑”、“街拍”、“屌丝男士”和“疯狂的老头”是特型推荐热词,都用图片与普通文案结合的方式展现,其他推荐热词是普通推荐热词则采用普通文案的方式展现。 As shown, "the strongest brain", "street beat" 5, "Cock wire Men" and "crazy old man" is a special type of recommendation hot words, have demonstrated a way to copy pictures with ordinary combination of other recommended hot words ordinary ordinary copy of the recommended hot word is used to show the way. 在此,图片可以作为相关数据信息在客户端本地预先存储,然后直接利用本地存储的图片进行展现,也可以仅在本地存储图片的地址信息,并在需要展现的时候根据地址信息获取图片后再进行展现。 Here, the picture can be used as after-related data previously stored locally on the client, then the direct use of locally stored picture show, you can, and get pictures from the address information when needed to show only the address information stored locally in the picture to unfold. 如图6中所示,“解锁”、“root权限…”和“钢琴”是特型推荐热词,可以采用圆点这种重点标识符结合普通文案进行展现(当热词在其指定显示区域内无法完整展现的时候,可以采用尾部截断的形式,只展现前面的主要部分)。 As shown, "unlock", "root privileges ..." 6 and "Piano" is a special type of recommendation hot words, the focus of this dot identifier can be used in conjunction with ordinary copy to unfold (display when hot words in their designated area unable to complete within a show, you can adopt the form of a truncated tail, only to show the main part of the front).

[0101] 另外,在推荐热词中可以限制普通推荐热词和特型推荐热词的数量,即展示固定数量的特型推荐热词和普通推荐热词,以使不同类型和不同优先级的热词都能够获得被推荐展现的机会。 [0101] Further, in the recommendation hot words may limit the number of ordinary recommended hot words and the special type recommended hot words, i.e., display a fixed number of special type recommended hot words and a general recommendation hot words, so that different types and priorities hot words are able to obtain the recommended show opportunities.

[0102] 如果用户对推荐热词中的某一个感兴趣,通过点击的方式选择了其中一个,则在步骤203中,依据选择的推荐热词的类型进行不同形式的搜索结果展现。 [0102] If the user of the recommended hot words in a certain interest, by way of clicking the chosen one, then in step 203, different forms depending on the type of search results to show the recommended choice of hot words. 如果选择的是普通推荐热词,则执行步骤204 ;如果选择的是特型推荐热词,则执行步骤205。 If the selected word is a common recommendation heat, step 204 is performed; if the selected type is particularly recommended hot words, step 205 is executed.

[0103] 在步骤204中,将普通推荐热词对应的搜索结果以资源列表样式展现。 [0103] In step 204, the general recommended hot words corresponding to the search results show the resource list style. 以应用为例,假设用户选择了普通推荐热词“手机管家”,则获取“手机管家”对应的搜索结果后,将搜索结果的各应用以列表形式展现,如图7中所示。 After to apply, for example, assume that the user selects the general recommended hot words "mobile phone housekeeper," then get "Mobile Manager" corresponding to the search results, each application will show search results in a list, as shown in Fig.

[0104] 在步骤205中,展现特型推荐热词对应的资源详情页。 [0104] In step 205, the recommended hot words show the special type corresponding resource details page. 这里资源详情页可以是静态的样式展现,也可以是动态的样式展现,例如可上下或侧边提醒左右滑动的样式展现。 Here Resource Details page can be static style show, it can also be dynamic style show, for example, can slide up and down or side to remind about the style show.

[0105] 一般情况下,资源详情页包含特型推荐热词对应资源的基本信息、介绍、评论等,还可以包括资源入口信息等。 [0105] In general, resource details page contains basic information corresponding resource type recommended special hot words, descriptions, comments, etc., may also include resource entry information. 如图8中所示,当用户选择了特型推荐热词“快秀”,可以将名为“快秀”的应用以详情页样式进行展示,在该详情页中包含基本信息、评论、介绍等,还包括下载地址(即资源入口信息)等。 Shown in Figure 8, when the user selects a special type of recommendation hot words "Fast Show" can be called "Fast Show" application to the details page styles on display, contains basic information on the details page, comments, introduction etc., further comprising a download address (i.e., resource information entry) and the like.

[0106] 还有一种情况,上述资源入口信息可以是资源内子资源的入口,这种情况特别适用于应用内(Inapp)资源,例如当用户选择了特型推荐热词“笑霸来了”,其详情页中除了包含简介等信息之外,如图9所示,还包含第03.26期、第03.24期、第03.22期等子资源的入口地址,点击该子资源入口地址,则可以直接播放各子资源从而实现指定集数的视频等多媒体应用内直接播放。 [0106] In another case, the above-described portal information resource may be sub-resources within a resource entry, which is particularly suitable for the application (inapp) resources, for example, when the user selects a special type of heat recommended word "laugh Pa coming" details page entry address which contains profile and other information in addition to outside, as shown, further comprises a sub-resource of 03.26, of 03.24, 03.22, etc. of 9, click on the sub-entry address resource, each player can directly direct broadcast multimedia applications within the sub-resources in order to achieve a specified number of sets of video.

[0107] 更进一步地,在详情页中还可以包含相关资源入口信息,仍以图9中所示情况为例,在该详情页中还包含播放该资源所使用的视频播放类应用的入口信息,例如图9中的“爱奇艺视频播放器”、“百度视频”,用户可以直接下载相关资源,进一步缩短用户需求路径,以方便提升用户体验和满意度。 [0107] Still further, in the details page entry may contain information related to the resource, still in the case shown in FIG. 9 as an example, the details page displays the entry information further includes resource classes used by a video player application , for example, in Figure 9, "iQIYI video player", "Baidu video", users can directly download related resources, user needs to further shorten the path to facilitate and enhance the user experience satisfaction.

[0108] 除了上述静态展现样式之外,还可以采用动态展现,例如滑动的样式展现,用户可以通过滑动的方式浏览资源详情页的内容。 [0108] In addition to the static presentation style, you can also use dynamic show, for example, slide show styles, users can browse the contents of the resource details page by sliding manner. 例如图10中所示,用户点击了特型推荐热词“最强大脑”,展现“最强大脑”应用的详情页,通过横向滑动的方式,则如图11所示可以滑动到“最强大脑之连线王”应用的详情页,再往后滑动,如图12所示可以滑动到“大脑科学家”应用的详情页。 For example as shown in FIG. 10, the user clicks a special type recommended hot words "strongest brain" show "strongest brain" application details page, by laterally sliding manner, as shown in FIG 11 may be slid onto the "strongest connection of the brain King "application details page, and then further slid, as shown in FIG. 12 may be slid onto the" brain scientist "application detail page. 这种情况在展示详情页时,同时可以在侧边给出还有其他相关内容可以继续滑动浏览的提示,例如在侧边显示出相关页面的部分内容等。 This case shows the details in the page, and can give tips as well as other relevant content can continue to swipe at the side, for example, shows the part of the relevant page, etc. on the side.

[0109] 另外,不论是采用静态展现样式,还是动态展现样式,在详情页中都可以进一步包含二次搜索推荐热词,通常是与当前所展现资源相关的推荐热词。 [0109] In addition, both static presentation style, or dynamic presentation style, can further comprise a second recommendation search hot words in the details page, usually associated with the current resources of the show recommend hot words. 例如在图11所示的详情页中,展现二次搜索推荐词“休闲”,在图12所示的详情页中展现二次搜索推荐词“益智”,从而帮助用户实现相关搜索。 For example, in Figure details shown on page 11, showing the second recommendation search word "leisure", to show the second recommendation search word "puzzle" in detail page shown in Figure 12, helping users to achieve related searches.

[0110] 当用户继续选择二次搜索推荐词时,获取该二次搜索推荐词对应的搜索结果,以资源列表样式进行展现。 [0110] When the user continues to select the recommended secondary search term, get search results recommended that secondary search word corresponding to the resource list style to unfold. 例如用户点击了图12中的二次搜索推荐词“益智”,则以资源列表样式展现“益智”对应的应用,如图13所示。 For example the user clicks on a secondary search term in the recommended 12 "puzzle", places the resource list style show "puzzle" corresponding application, shown in Figure 13.

[0111] 上述步骤205是特型推荐热词的一种展现实例,对于某些特型推荐热词也可以采用资源列表的形式展现,这种情况主要是专题形式的资源。 [0111] The step 205 is a special type of recommendation show examples of a hot words, for some form of special type hot words recommended resource list may be used to show, this is mainly a thematic resource. 这种特型推荐热词与普通推荐热词的区别在于:当用户点击普通推荐热词时,服务器端将该普通推荐热词在搜索数据库中匹配,将匹配到的资源以列表的形式展现。 This particular type recommended hot words with the recommendation that the difference between an ordinary hot words: When the user clicks the general recommendation hot words, the server-side match the general recommended hot word in the search database that will match resources to show the form of a list. 当用户点击专题这类特型推荐热词时,在服务器端将该特型推荐热词在搜索数据库中进行匹配,能够匹配到某一专题,并将该专题所包含的资源返回,而以列表的形式展现只是其灵活呈现样式之一。 When the user clicks on the topics of these special type of recommendation hot words, the server recommended the special type of hot words are matched in the search database, can be matched to a particular topic, and returns a resource on the topic included, and a list its flexible form to show just one style of presentation. 例如,在服务器端预先针对“双十一”在数据库中构建一个专题,该专题中包括诸如天猫、当当、京东、亚马逊等一系列参与双十一活动的电商类应用,当用户在搜索界面点击“双十一”这一特型推荐热词时,返回的就是“双十一”匹配到的专题所包含的应用,并可将这些应用以资源列表的形式展现给用户。 For example, on the server side in advance for the "double-October" to build a theme in the database, which includes topics such as the Lynx, Dangdang, Jingdong, Amazon, and a series of two-eleven to participate in activities in the electricity business type applications, when users search when the screen, click on the "double eleven" this special type recommended hot words, the application returns is the "double-October" to match the themes included, and these applications will show the form of a list of resources to the user.

[0112] 上述实施例是以应用类搜索为例,但本发明并不限于应用类搜索,还可以应用于诸如商品类搜索、新闻类搜索等其他类型的搜索。 [0112] Application of the above embodiment is an example-based search, but the present invention is not limited to application-based searches, may also be applied to other types of commodities such as search, searches other news search.

[0113] 通过上述描述可知,本发明适用于包含客户端和服务端的系统。 [0113] apparent from the above description, the present invention is suitable for inclusion in the client and server systems. 下面对客户端和服务端进行详细描述。 The following client and server in detail.

[0114] 图14为本发明实施例提供的一种装置机构图,该装置设置于客户端,如图14所示,该装置包括:识别单元01和第一展现单元02,还可以包括第二展现单元03、结果获取单元04、第三展现单元05和获取单元06。 [0114] An apparatus 14 according to an embodiment of FIG mechanism of the present invention, the device is provided to the client, as shown in FIG. 14, the apparatus comprising: a first identification unit 01 and the presentation unit 02 may further comprise a second presentation unit 03, the result of an acquisition unit 04, the third presentation unit 05 and acquisition unit 06.

[0115] 识别单元01负责识别用户需求,可以根据用户操作来识别用户需求。 [0115] identification unit 01 is responsible for recognizing the needs of the user, you can identify the user according to the needs of the user operation. 具体地,获取到用户点击搜索框的操作时,识别出用户具有搜索需求。 Specifically, when the user clicks on the acquired search box operation, the user has identified search needs. 第一展现单元02在识别单元01识别出用户具有搜索需求时,在除搜索框之外的其他界面区域展现推荐热词,推荐热词包括普通推荐热词和特型推荐热词等的至少一种。 The first presentation unit 02 in the recognition unit 01 recognizes that the user has the search needs, the interface in other areas other than the recommended search box exhibits hot words, hot word recommendation includes recommendation of ordinary hot words and words like special-recommended heat at least one of species. 其中普通推荐热词对应搜索结果为资源列表样式展现,特型推荐热词对应搜索结果为详情页样式展现,也可以是资源列表样式展现。 One common recommendation hot words corresponding to the search results for the resource list style show, special type recommended hot words corresponding to the search results page for the details to show the style, can also be a resource list style show. 这样用户就能够从这些推荐热词中选择其中一个进行搜索。 So that the user can select from these recommendations hot words in a search.

[0116] 具体地,第一展现单元02可以根据推荐热词的优先级,优先选取高优先级的推荐热词在除搜索框之外的其他界面区域展现;其中推荐热词的优先级由搜索热度、热词类型、是否已被该客户端的用户搜索过、是否为搜索推荐热词中的至少一种确定 [0116] Specifically, the presentation unit 02 may be a first priority recommended hot words according to preferentially select high priority message is expressed in other recommended thermal interface region other than the search box; priority recommended wherein the heat by the search word heat, hot words type, whether the user has been searched, the client, to determine whether to search at least one of the recommended hot words

[0117] 例如搜索热度越高,可以设置推荐热词的优先级越高。 [0117] for example, the higher the heat search, you can set a higher priority recommended hot words.

[0118] 可以设置特型推荐热词的优先级高于普通推荐热词的优先级,或者普通推荐热词的优先级高于特型推荐热词的优先级,也可以设置两者优先级一样高。 Priority [0118] may be provided Laid-type hot word recommendation priority than normal priority recommended hot word, hot word or higher than the normal recommended Laid-type heat recommended word priority, priority may be provided both as high. 这种设置可以根据需求进行设置和调整。 Such an arrangement can be set and adjusted according to the requirements.

[0119] 可以设置被用户搜索过的推荐热词的优先级较低,这么做是由于通常用户搜索过的推荐热词,再次搜索的几率会比较低。 [0119] recommended hot words can be set off to search for users of lower priority, doing so is due to the hot word is usually recommended user searched for, the chance of re-search will be relatively low.

[0120] 可以设置当前作为搜索推荐热词的推荐热词的优先级较高,这样会使得作为搜索推荐热词的推荐热词再次出现在除搜索框之外的其他界面区域。 [0120] can set the current recommended hot words hot words as a search recommendation of a higher priority, this will make a recommendation search hot words of the recommended hot word appears again in other areas other than the interface of the search box.

[0121] 在对推荐热词进行展现时,对于普通推荐热词可以采用普通热词模板进行展现,对于特型推荐热词可以采用特型热词模板进行展现。 [0121] When the recommended hot words were to show, for the average recommended hot words can be used ordinary hot words show the template for the recommended special type of hot words may adopt special type of hot words show template. 两者的模板可以相同,也可以不同,从而更便于灵活展现。 Both templates can be the same or different, making it easier to show flexibility.

[0122] 优选地,第一展现单元02可以采用普通文案的方式展现普通推荐热词,采用特型标识或者特型标识与普通文案结合的方式展现特型推荐热词。 [0122] Preferably, the first copy of the presentation unit 02 may employ an ordinary show ordinary words recommended heat, or by way of Japanese Laid-type identifier identifying type exhibit general binding Laid-copy type recommended hot words. 其中特型标识可以包括图片、突出显示或者重点标识符。 Which special type of identifier can include pictures, highlight or focus identifiers.

[0123] 客户端展现的推荐热词是从服务端获取的,这里有两种方式: [0123] the client to show the recommended hot words are retrieved from the server, there are two ways:

[0124] 第一种方式、获取单元06从服务端获取推荐热词并存储于本地。 [0124] The first way, obtaining unit 06 to obtain the recommended hot words from the server and stored locally. 第一展现单元02在执行展现推荐热词时,将本地存储的推荐热词依据预先设置的展现样式进行展现。 The first show style presentation unit 02 when performing show the recommended hot words, hot words will be recommended based on the local storage of pre-set to unfold. 图14中示出的是第一种方式。 FIG 14 shows a first embodiment.

[0125] 第二种方式、获取单元06在识别单元01识别出用户具有搜索需求时,从服务端获取推荐热词。 When [0125] The second way, the acquisition unit 06 recognition unit 01 recognizes that the user has a search needs to get recommendations hot words from the server. 第一展现单元02将获取单元06获取的推荐热词依据预先设置的展现样式进行展现。 The first presentation unit 02 will get the recommended acquisition unit 06 hot words to unfold according to the presentation style set in advance.

[0126] 另外,在初始显示搜索框时,例如用户刚打开客户端显示首页的搜索框,第二展现单元03可以在搜索框中显示搜索推荐热词。 [0126] In addition, during the initial search box, for example, users just open the client to display the home page search box to show the second unit 03 can display search Recommended hot words in the search box. 该搜索推荐热词从上述服务端获取的推荐热词中选择,选取搜索推荐热词的方式可以是随机选取,也可以按照优先级选取,还可以是固定选取等等。 The search word selection recommendation heat from hot words above recommendation server acquired, selecting search terms of the recommended heat mode can be randomly selected, may be selected according to the priority, and the like may also be fixed selection. 另外,在搜索框中展示的搜索推荐词可以是动态变化的,而并非一成不变的。 In addition, the recommended search term in the search box can show is dynamic, not static. 例如,每次用户打开应用商店类应用时在搜索框中展示的搜索推荐词不同。 For example, each time a user opens the app store type applications in different search term recommendation to show the search box.

[0127] 第一展现单元02展现的推荐热词中可以包括第二展现单元03显示的搜索推荐热词。 [0127] recommended hot words show first show of unit 02 may be included in search Recommended hot words show the second display unit 03. 并且可以将其排在较靠前的位置。 And may be ranked in a higher position.

[0128] 当用户选择了普通推荐热词时,例如点击了一个普通推荐热词,结果获取单元04获取被选择的普通推荐热词对应的资源列表样式的搜索结果;第三展现单元05展现普通推荐热词对应的资源列表样式的搜索结果。 [0128] When the user selects a general recommendation hot words, such as clicking a general recommendation hot words, the result acquisition unit 04 to obtain search results ordinary hot words is recommended resource list corresponding to the selected style; the third show to show common unit 05 Search results recommended hot words corresponding resource list styles. 当特型推荐热词被选择时,获取单元04获取被选择的特型推荐热词对应的资源详情页或者特型推荐热词对应的资源列表样式的搜索结果;第三展现单元05展现特型推荐热词对应的资源详情页或者特型推荐热词对应的资源列表样式的搜索结果。 When a special type recommended hot word is selected, the acquisition unit 04 to obtain search results recommended special type of hot words corresponding to the selected resource details page or recommend special type of hot words corresponding resource list style; third presentation unit 05 to show the special type Search results recommended hot words corresponding resource details page or recommend special type of hot words corresponding resource list styles. 这里特型推荐热词对应的资源列表样式的搜索结果与普通推荐热词对应的资源列表样式的搜索结果区别在于:特型推荐热词对应的资源列表样式的搜索结果是专题形式的,即当用户点击专题这类特型推荐热词时,在服务器端将该特型推荐热词在搜索数据库中进行匹配,能够匹配到某一专题,将该专题所包含的资源以列表的形式展现。 Search results search results here special type recommended hot words corresponding resource list style with plain recommended hot words corresponding resource list style difference: search results special type recommended hot words corresponding resource list style of thematic form, that is, when when the user clicks on topics such special type recommended hot words, the server recommended the special type of hot words are matched in the search database, can be matched to a particular topic, the topic of resources contained in a list to show. 例如,在服务器端预先针对“双十一”在数据库中构建一个专题,该专题中包括诸如天猫、当当、京东、亚马逊等一系列参与双十一活动的电商类应用,当用户在搜索界面点击“双十一”这一特型推荐热词时,返回的就是“双十一”匹配到的专题所包含的应用,将这些应用以资源列表的形式展现给用户。 For example, on the server side in advance for the "double-October" to build a theme in the database, which includes topics such as the Lynx, Dangdang, Jingdong, Amazon, and a series of two-eleven to participate in activities in the electricity business type applications, when users search when the screen, click on the "double eleven" this special type recommended hot words, the application returns is the "double-October" to match the themes contained, these applications will show the form of a list of resources to the user. 当用户点击普通推荐热词时,服务器端在数据库中直接匹配得到资源,将匹配得到的资源进行下以,并以列表的形式进行灵活展现。 When the user clicks the general recommendation hot words, the server directly in the database match the availability of resources, to match the resources available to carry out the next, and to show flexibility in the form of a list.

[0129] 第三展现单元05以静态的样式或者以可滑动的样式展现资源详情页。 [0129] The third unit 05 to show a static pattern or style show slidably resource details page. 其中,资源详情页中可以包括特型推荐热词对应的资源入口信息、资源内子资源的入口信息、关联资源入口信息或者二次搜索推荐热词。 Wherein the resource details page may include resource information entry type recommended special hot words corresponding entry in the information resource sub-resources, associated resource information entry or secondary search Recommended hot words.

[0130] 图15为本发明实施例提供的另一装置结构图,该装置设置于服务端,如图15所示,该装置包括:发送单元U、接收单元12和确定单元13。 [0130] FIG. 15 shows the structure of another embodiment of the present invention is provided, as shown in the apparatus 15 is provided on the server, the apparatus comprising: a transmitting unit U, the receiving unit 12 and the determining unit 13.

[0131] 发送单元11负责将推荐热词发送给客户端,以便客户端识别出用户具有搜索需求时,除搜索框之外的其他界面区域展现推荐热词,推荐热词包括普通推荐热词和特型推荐热词中的至少一种。 When the [0131] transmission unit 11 is responsible for sending hot words recommended to the client so that the client recognizes that the user has the search needs, other interface region other than the recommended search box exhibits hot words, hot word recommendation includes recommendation of ordinary hot words and at least one special type of hot words is recommended. 其中普通推荐热词对应的搜索结果以资源列表样式展现,特型推荐热词为对应的搜索结果可以以详情页样式展现,也可以以资源列表样式展现。 Recommended hot words among ordinary search results corresponding to the resource list-style show, special type of hot words is recommended for the corresponding search results can show the details page styles can be presented in a resource list style.

[0132] 对于将推荐热词发送给客户端的时机可以采用以下两种: [0132] recommended hot words for sending to the client's timing can be the following two:

[0133] 第一种:接收单元12在接收到客户端的连接请求时,触发发送单元11将推荐热词发送给客户端。 [0133] The first: the receiving unit 12 upon receiving the connection request from the client, the trigger transmitting unit 11 transmits to the client recommended hot words.

[0134] 第二种:接收单元12在接收到客户端识别出用户具有搜索需求时发送的请求时,触发发送单元11将推荐热词发送给客户端。 [0134] The second: 12 When receiving a request sent by the client upon receiving the user identification unit having a search needs, trigger transmitting unit 11 transmits to the client recommended hot words.

[0135] 无论哪一种时机,服务端负责产生推荐热词机器相关数据信息。 [0135] In either occasion, the server responsible for generating the recommended hot word machine-related data information. 在此确定单元13负责根据搜索统计结果、用户属性、热词类型和运营推荐信息中的至少一种,确定向客户端发送的推荐热词;其中搜索统计结果为对客户端上传的搜索词和搜索结果的操作信息中的至少一种进行统计分析后得到的结果。 The determining unit 13 is responsible for the search statistics, user attributes, the type of hot words and operating at least one of the recommended information to determine the recommended hot words sent to the client; where the search statistics for the client to upload and search terms after at least one statistical analysis of operational information in the search results to get results.

[0136] 其中用户属性可以包括客户端的地理位置、用户性别、用户工作类型、用户年龄等等,结合用户属性这一因素确定推荐热词目的是为了实现对用户的个性化热词推荐。 [0136] wherein the user attributes may include a client's location, the user's gender, type of work the user, the user's age, etc., combined with user attributes this factor to determine the recommended hot words aim is to achieve personalized recommendations for users of hot words. 热词类型在本发明中指的是普通推荐热词还是特型推荐热词,通常会保证两种类型的推荐热词都有若干数量。 The type of hot words in context of the present invention is ordinary or special type recommended hot words hot words is recommended, to ensure that there are usually several orders of two types of recommended hot words. 运营推荐信息主要是出于运营目的,例如对于一些热词优先进行展示。 Information Operations recommended primarily for operational purposes, such as for some hot words priority for display.

[0137] 这样,服务端就可以将一些搜索热度比较高的、符合用户属性的、符合运营策略的一些推荐热词下发给客户端,从而尽可能地迎合用户的搜索需求。 [0137] In this way, the server can search some heat higher and lower in line with user attributes, some recommended hot words conform to the client's operating strategy, which cater to the needs of the user's search as much as possible.

[0138] 另外,除了推荐热词之外,还可能对客户端下发一些相关数据信息,这里的相关数据信息可以是推荐热词的资源列表、详情页,也可以是基于运营策略的预览信息,还可以是特型推荐热词的特型标识(特型标识在后续实施例中会具体涉及),还可以是特型推荐热词对应的资源入口信息(例如应用的下载地址、商品的购买地址、新闻的查看地址)、资源内子资源的入口信息(例如某视频类应用中具体视频甚至具体剧集的观看地址、某电子书应用中具体书籍甚至具体章节的观看地址)、关联资源入口信息(例如关联应用的下载地址、相关商品的购买地址、相关新闻的查看地址)或者二次搜索推荐热词(二次搜索推荐热词在后续实施例中会具体涉及)等。 [0138] In addition to the recommended hot words, but also possible for the client delivers some relevant data, the data information that can be recommended hot words list of resources, details page, can also be based on the preview information operations strategy , may also be special type identifying special type recommended hot words (Laid-type identifier will be particularly directed in the subsequent embodiments), may also be the resource entry information Laid type recommended hot words corresponding to (e.g., for later download, product application address, news view the address), the entry of information resources within the sub-resources (for example, a video class applications specific video or even specific episodes to watch the address, an e-book application specific books and even watch specific chapters address), associated with the resource information entry (such as downloading address associated applications related merchandise purchased addresses, news viewing address) or secondary search recommended hot words (secondary search hot words is recommended in the following specific embodiments will be involved) and so on.

[0139] 由以上描述可以看出,本发明提供的方法、装置和系统具备以下优点: [0139] As can be seen from the above description, the present invention provides a method, apparatus and system has the following advantages:

[0140] I)本发明在识别出用户具有搜索需求时,在除搜索框之外的其他界面区域展现推荐热词,使得用户在进行搜索时能够看到更多数量的推荐热词,尽可能满足用户的搜索需求,给用户提供足够的参考价值。 [0140] I) of the present invention, when the user has identified search needs, the interface in other areas other than the recommended search box exhibits hot words, so that the user is performed to see a greater number of recommended search hot words, as far as possible meet the user's search needs, provide sufficient reference value to the user. 避免用户进入应用时,不知该如何搜索查看的问题。 Avoid application when the user enters, I do not know how to search problems viewing.

[0141] 2)通过普通推荐热词和特型推荐热词的不同展现方式,摆脱了单调样式,以灵活多样的内容形式提升用户的视觉感受,增强和帮助用户对不同区域不同信息的关注力度。 [0141] 2) different representations of ordinary recommend hot words and a special type recommended hot words, get rid of the monotonous style, flexible and diverse forms of content to enhance the user's visual experience, enhance and help users to focus efforts on different information in different regions .

[0142] 3)通过搜索栏中动态的搜索推荐热词来吸引用户注意,方便用户直接搜索并引导用户进入更详细的热词推荐界面。 [0142] 3) to attract the user's attention, direct search and user-friendly guide the user to enter a more detailed thermal interface recommended by the dynamic word search Recommended hot words in the search bar.

[0143] 4)对不同类型的推荐热词进行样式的多样化展现,以增强用户对不同内容信息的获取需求,缩短用户获取资源的路径。 [0143] 4) to recommend different types of hot words diversifying the style of the show, to enhance the demand for different users to access content information and shorten the path to the user access to resources. 也方便商业公司有策略的、适当的插入特型展示,增强对用户的吸引程度和引导功能。 The company also has convenient business strategy, the appropriate insert special type of show, and enhance the attractiveness of the user guide and function.

[0144] 5)可以根据用户兴趣或者运营需求,进行热词的二次推荐,一方面缩短用户获取资源的路径,尽可能满足用户需求,另一方面也方便运营商进行运营推荐。 [0144] 5) based on user interest or operational needs, recommended for secondary hot words, on the one hand to shorten the path to the user access to resources to meet the needs of users as possible, on the other hand also to facilitate operators to operate recommendation.

[0145] 在本发明所提供的几个实施例中,应该理解到,所揭露的系统,装置和方法,可以通过其它的方式实现。 [0145] The present invention provides several embodiments, it should be understood that the system, apparatus and method disclosed may be implemented in other manners. 例如,以上所描述的装置实施例仅仅是示意性的,例如,所述单元的划分,仅仅为一种逻辑功能划分,实际实现时可以有另外的划分方式。 For example, the described apparatus embodiments are merely illustrative of, for example, the unit division is merely logical function division, there may be other division in actual implementation.

[0146] 所述作为分离部件说明的单元可以是或者也可以不是物理上分开的,作为单元显示的部件可以是或者也可以不是物理单元,即可以位于一个地方,或者也可以分布到多个网络单元上。 [0146] The unit described as separate components may be or may not be physically separate, parts displayed as units may be or may not be physical units, i.e. may be located in one place, or may be distributed to a plurality of networks unit. 可以根据实际的需要选择其中的部分或者全部单元来实现本实施例方案的目的。 You can select some or all of the units according to actual needs to achieve the object of the solutions of the embodiments.

[0147]另外,在本发明各个实施例中的各功能单元可以集成在一个处理单元中,也可以是各个单元单独物理存在,也可以两个或两个以上单元集成在一个单元中。 [0147] Additionally, functional units may be integrated in various embodiments of the present invention in a processing unit, separate units may be physically present, may be two or more units are integrated into one unit. 上述集成的单元既可以采用硬件的样式实现,也可以采用硬件加软件功能单元的样式实现。 The integrated unit may be implemented in hardware style, hardware software functional units may also be employed to achieve the style.

[0148] 上述以软件功能单元的样式实现的集成的单元,可以存储在一个计算机可读取存储介质中。 [0148] integrated unit to form a software function unit of the above-described implementation, it may be stored in a computer-readable storage medium. 上述软件功能单元存储在一个存储介质中,包括若干指令用以使得一台计算机设备(可以是个人计算机,服务器,或者网络设备等)或处理器(processor)执行本发明各个实施例所述方法的部分步骤。 In a storage medium and includes several instructions that enable a computer device (may be a personal computer, a server, or network device) or (processor) to perform various embodiments of the present invention, the method of storing the software functional unit some of the steps. 而前述的存储介质包括:U盘、移动硬盘、只读存储器(Read-Only Memory, ROM)、随机存取存储器(Random Access Memory, RAM)、磁碟或者光盘等各种可以存储程序代码的介质。 The storage medium comprising: a variety of medium U disk, mobile hard disk, a read-only memory (Read-Only Memory, ROM), a random access memory (Random Access Memory, RAM), magnetic disk, or an optical disc capable of storing program code .

[0149] 以上所述仅为本发明的较佳实施例而已,并不用以限制本发明,凡在本发明的精神和原则之内,所做的任何修改、等同替换、改进等,均应包含在本发明保护的范围之内。 [0149] The foregoing is only preferred embodiments of the present invention but are not intended to limit the present invention, all within the spirit and principle of the present invention, any changes made, equivalent substitutions and improvements should be included within the scope of protection of the present invention.

Claims (31)

1.一种热词推荐方法,其特征在于,该方法包括: 识别出用户具有搜索需求时,在除搜索框之外的其他界面区域展现推荐热词; 其中所述推荐热词包括对应搜索结果以资源列表样式展现的热词以及对应搜索结果以详情页样式展现的热词中的至少一种。 1. A heat word recommendation method characterized in that, the method comprising: identifying a user having a search needs, the interface in other areas other than the search word box exhibits the recommended heat; wherein the recommendation comprises a word corresponding to the search results heat resource list style show of hot words and at least one corresponding to the search results page style hot words to show details of.
2.根据权利要求1所述的方法,其特征在于,所述识别出用户具有搜索需求包括: 获取到用户点击搜索框的操作。 2. The method according to claim 1, characterized in that the user has identified search needs comprising: obtaining a user clicks the search box operation.
3.根据权利要求1所述的方法,其特征在于,对应搜索结果以资源列表样式展现的热词包括普通推荐热词和特型推荐热词; 所述普通推荐热词对应的以资源列表样式展现的搜索结果包括:所述普通推荐热词在搜索数据库中匹配到的资源; 所述特型推荐热词对应的以资源列表样式展现的搜索结果包括:所述特型推荐热词在搜索数据库中匹配到的专题所包含的资源; 所述对应搜索结果以详情页样式展现的热词为特型推荐热词。 3. The method according to claim 1, wherein the search results corresponding to the heat pattern exhibited word list of resources including general and special-word recommendation heat recommended hot words; hot words the normal recommended resource list corresponding to the pattern show the search results comprising: the normal recommended to heat word matching in the search database resource; the Japanese word corresponding to the thermal type recommended resource list style presentation of search results comprising: a special type of database in the search word recommendation heat thematic match to the resources contained; corresponding to the search results page style hot words show the details of the recommended special type of hot words.
4.根据权利要求3所述的方法,其特征在于,采用普通文案的方式展现所述普通推荐热词,采用特型标识或者特型标识与普通文案结合的方式展现所述特型推荐热词。 4. The method according to claim 3, characterized in that the copy ordinary general manner to show the word recommendation heat, or by way of Japanese Laid-type identifier identifying type common binding to copy the special type of recommendation show the hot words .
5.根据权利要求4所述的方法,其特征在于,所述特型标识包括图片、突出显示或者重点标识符。 The method according to claim 4, wherein said identifier comprises a special type picture, or highlighting key identifier.
6.根据权利要求1所述的方法,其特征在于,该方法还包括: 初始显示搜索框时,在所述搜索框中显示搜索推荐热词。 6. The method according to claim 1, characterized in that, the method further comprising: displaying an initial search box, the search display recommended hot words in the search box.
7.根据权利要求6所述的方法,其特征在于,所述在除搜索框之外的其他界面区域展现推荐热词包括所述搜索推荐热词。 7. The method according to claim 6, wherein said presentation comprises the search word recommendation thermal heat recommended in other words the interface region other than the search box.
8.根据权利要求1所述的方法,其特征在于,所述在除搜索框之外的其他界面区域展现推荐热词包括: 根据推荐热词的优先级,优先选取高优先级的推荐热词在除搜索框之外的其他界面区域展现;其中推荐热词的优先级由搜索热度、热词类型、是否已被该客户端的用户搜索过、是否为搜索推荐热词中的至少一种确定。 8. The method according to claim 1, wherein said heat exhibits recommended in other words the interface region other than the search box comprising: the heat word recommendation priority, priority select high priority hot words Recommended in other regions except the interface show the search box; wherein priority recommended by the search word heat heat, the type of hot words, whether the client has been searched for a user, determining whether at least one of the search words of the recommended heat.
9.根据权利要求1所述的方法,其特征在于,该方法还包括: 当所述推荐热词被选择时,获取并展现所述推荐热词对应的资源列表样式的搜索结果或者所述推荐热词对应的资源详情页。 9. The method according to claim 1, wherein the method further comprises: when the selected words are recommended heat, and obtain the recommended resource list showing heat pattern corresponding to the words of the search results or Recommended hot words corresponding resource details page.
10.根据权利要求9所述的方法,其特征在于,在所述资源详情页中包括所述推荐热词对应的资源入口信息、资源内子资源的入口信息、关联资源入口信息或者二次搜索推荐热!•r] ο 10. The method according to claim 9, wherein the recommendation information comprises an inlet heat resource word corresponding resource information in the entry sub-resources, the resources associated with the resource before entry information page or the secondary search Recommended hot! • r] ο
11.根据权利要求9所述的方法,其特征在于,所述资源详情页以静态的样式展现,或者以可滑动的样式展现。 11. The method according to claim 9, wherein said static resource details page presentation style, or in a presentation style slidable.
12.根据权利要求1至11任一权项所述的方法,其特征在于,该方法还包括:预先从服务端获取推荐热词并存储于本地;在执行所述展现推荐热词时,将本地存储的推荐热词依据预先设置的展现样式进行展现;或者, 在识别出用户具有搜索需求时,从服务端获取推荐热词,将获取的推荐热词依据预先设置的展现样式进行展现。 12. The method according to any one of the 1 to 11 weight claim, wherein the method further comprises: obtaining a pre-heat the word recommendation from the server and stored locally; presentation when performing the hot word recommendation, the recommended hot words show locally stored according to preset style show; or, when recognizing that the user has a search needs to get recommendations from the server hot words, hot words show style recommendation based on the acquired preset to unfold.
13.一种热词推荐方法,其特征在于,该方法包括: 将推荐热词发送给客户端,以便所述客户端识别出用户具有搜索需求时,除搜索框之外的其他界面区域展现所述推荐热词,所述推荐热词包括对应搜索结果为资源列表样式展现的热词以及对应搜索结果为详情页样式展现的热词中的至少一种。 13. A thermal word recommendation method characterized in that, the method comprising: transmitting to the client recommended hot words, so that the client recognizes that the user has search needs, to show the other interface region other than the search box the following recommendations hot words, the recommendation includes hot words hot words corresponding to the search results for the resource list style show and the corresponding search results page details at least one hot words show in style.
14.根据权利要求13所述的方法,其特征在于,在接收到所述客户端的连接请求时,将所述推荐热词发送给客户端;或者, 在接收到所述客户端识别出用户具有搜索需求时发送的请求时,将所述推荐热词发送给客户端。 14. The method according to claim 13, wherein, upon receiving a connection request of the client, and transmits the recommendation to the client hot words; or, upon receiving the client recognizes that the user has when a request is sent when the search needs, recommend the hot words sent to the client.
15.根据权利要求13所述的方法,其特征在于,该方法还包括: 根据搜索统计结果、用户属性、热词类型和运营推荐信息中的至少一种,确定向所述客户端发送的推荐热词;其中所述搜索统计结果为对客户端上传的搜索词和搜索结果的操作信息中的至少一种进行统计分析后得到的结果。 15. The method according to claim 13, characterized in that, the method further comprising: the search statistics, user attributes, and operation type hot words at least one recommendation information, determining a recommendation sent to the client hot word; wherein the at least one statistical analysis of the statistical results of search words and search results to the client search operation information uploaded by the results obtained.
16.一种热词推荐装置,其特征在于,该装置包括: 识别单元,用于识别用户需求; 第一展现单元,用于所述识别单元识别出用户具有搜索需求时,在除搜索框之外的其他界面区域展现推荐热词,所述推荐热词包括对应搜索结果以资源列表样式展现的热词以及对应搜索结果以详情页样式展现的热词中的至少一种。 16. A heat word recommendation means, wherein, the apparatus comprising: identifying means for identifying a user needs; a first presentation unit, the recognition unit for the user when having a search needs, in addition to the search box other interface area outside of the recommended hot words show the recommended hot words hot words corresponding to the search results, including resource list-style show and at least one corresponding to the search results page style hot words to show details of.
17.根据权利要求16所述的装置,其特征在于,所述识别单元,具体用于获取到用户点击搜索框的操作时,识别出用户具有搜索需求。 17. The apparatus according to claim 16, wherein the identification unit is configured to acquire when a user clicks on the search box operation, the user has identified search needs.
18.根据权利要求16所述的装置,其特征在于,对应搜索结果以资源列表样式展现的热词包括普通推荐热词和特型推荐热词; 所述普通推荐热词对应的以资源列表样式展现的搜索结果包括:所述普通推荐热词在搜索数据库中匹配到的资源; 所述特型推荐热词对应的以资源列表样式展现的搜索结果包括:所述特型推荐热词在搜索数据库中匹配到的专题所包含的资源; 所述对应搜索结果以详情页样式展现的热词为特型推荐热词。 18. The apparatus according to claim 16, wherein the search results corresponding to the heat pattern exhibited word list of resources including general and special-word recommendation heat recommended hot words; hot words the normal recommended resource list corresponding to the pattern show the search results comprising: the normal recommended to heat word matching in the search database resource; the Japanese word corresponding to the thermal type recommended resource list style presentation of search results comprising: a special type of database in the search word recommendation heat thematic match to the resources contained; corresponding to the search results page style hot words show the details of the recommended special type of hot words.
19.根据权利要求18所述的装置,其特征在于,所述第一展现单元,具体用于采用普通文案的方式展现所述普通推荐热词,采用特型标识或者特型标识与普通文案结合的方式展现所述特型推荐热词。 19. The apparatus according to claim 18, wherein the first presentation unit, particularly for ordinary copy mode to show the normal word recommendation heat, using special-type identifier or identifying a normal copy Laid binding the recommended way to show the special type of hot words.
20.根据权利要求19所述的装置,其特征在于,所述特型标识包括图片、突出显示或者重点标识符。 20. The apparatus according to claim 19, wherein the image identifier comprises a special type, highlighting key or identifier.
21.根据权利要求16所述的装置,其特征在于,该装置还包括: 第二展现单元,用于初始显示搜索框时,在所述搜索框中显示搜索推荐热词。 21. The apparatus according to claim 16, wherein the apparatus further comprises: a second presentation unit, for displaying the initial search box, the search display recommended hot words in the search box.
22.根据权利要求21所述的装置,其特征在于,所述第一展现单元展现的所述推荐热词包括所述搜索推荐热词。 22. The apparatus according to claim 21, wherein the first presentation of said presentation units of the search term includes the recommended heat recommended hot words.
23.根据权利要求16所述的装置,其特征在于,所述第一展现单元,具体用于根据推荐热词的优先级,优先选取高优先级的推荐热词在除搜索框之外的其他界面区域展现;其中推荐热词的优先级由搜索热度、热词类型、是否已被该客户端的用户搜索过、是否为搜索推荐热词中的至少一种确定。 23. The apparatus according to claim 16, wherein the first presentation unit, particularly recommended for hot words according to the priority, the priority select high priority in other words recommended heat other than the search box interface region show; where the priority recommended by the hot word search interest, the type of hot words, whether the client is a user searched for, determining whether to search at least one of the recommended hot words.
24.根据权利要求16所述的装置,其特征在于,该装置还包括: 结果获取单元,用于当所述推荐热词被选择时,获取所述推荐热词对应的资源列表样式的搜索结果或者所述推荐热词对应的资源详情页; 第三展现单元,用于展现所述推荐热词对应的资源列表样式的搜索结果或者所述推荐热词对应的资源详情页。 24. The apparatus according to claim 16, wherein the apparatus further comprises: result obtaining means for, when the recommendation hot word is selected, the search result obtaining hot words corresponding to the recommended resource list styles or recommend the hot words corresponding resource details page; third presentation unit, for recommendation to show the search results of hot words corresponding resource list style or the recommended hot words corresponding resource details page.
25.根据权利要求24所述的装置,其特征在于,所述资源详情页中包括所述推荐热词对应的资源入口信息、资源内子资源的入口信息、关联资源入口信息或者二次搜索推荐热!•r] ο 25. The apparatus according to claim 24, characterized in that, before the resource included in the page information of the recommended resource inlet hot words corresponding resource information in the entry sub-resources, the resources associated with the second search information, or recommended inlet heat ! • r] ο
26.根据权利要求24所述的装置,其特征在于,所述第三展现单元以静态的样式或者以可滑动的样式展现所述资源详情页。 26. The apparatus according to claim 24, wherein the third unit is a static presentation style or styles slidably show details of the page resource.
27.根据权利要求16所述的装置,其特征在于,该装置包括:获取单元; 所述获取单元,用于从服务端获取推荐热词并存储于本地;所述第一展现单元在执行所述展现推荐热词时,将本地存储的推荐热词依据预先设置的展现样式进行展现;或者, 所述获取单元,用于在所述识别单元识别出用户具有搜索需求时,从服务端获取推荐热词;所述第一展现单元将所述获取单元获取的推荐热词依据预先设置的展现样式进行展现。 27. The apparatus according to claim 16, characterized in that the apparatus comprises: an acquisition unit; the obtaining unit, configured to obtain the recommended word heat from the server and stored in local; the first show in the execution unit when said presentation recommended hot words, will exhibit hot words according to the recommended pattern stored locally show set in advance; Alternatively, the obtaining unit, configured to, when the recognition unit recognizes that the user has the search needs to acquire from the server recommended hot words; the first presentation unit acquires the recommended pattern will exhibit hot words according obtaining unit set in advance presentation.
28.一种热词推荐装置,其特征在于,该装置包括: 发送单元,用于将推荐热词发送给客户端,以便所述客户端识别出用户具有搜索需求时,除搜索框之外的其他界面区域展现所述推荐热词,所述推荐热词包括对应搜索结果为资源列表样式展现的热词以及对应搜索结果为详情页样式展现的热词中的至少一种。 28. A heat word recommendation means, wherein, the apparatus comprising: a transmitting unit configured to heat the recommended word sent to the client so that the client has identified the user search needs, in addition to the search box other interface region to show the recommended hot words, the recommendation includes hot words hot words corresponding to the search results for the resource list style show and the corresponding search results page details at least one hot words show in style.
29.根据权利要求28所述的装置,其特征在于,该装置还包括:接收单元,用于在接收到所述客户端的连接请求时,或者在接收到所述客户端识别出用户具有搜索需求时发送的请求时,触发所述发送单元将推荐热词发送给所述客户端。 29. The apparatus according to claim 28, wherein the apparatus further comprises: a receiving unit, configured to, when receiving a connection request of the client, or having received a search demand to the client recognizes that the user when a request is sent to trigger the sending unit to send the recommendation to the hot words client.
30.根据权利要求28所述的装置,其特征在于,该装置还包括:确定单元,用于根据搜索统计结果、用户属性、热词类型和运营推荐信息中的至少一种,确定向所述客户端发送的推荐热词;其中所述搜索统计结果为对客户端上传的搜索词和搜索结果的操作信息中的至少一种进行统计分析后得到的结果。 30. The apparatus according to claim 28, characterized in that, the apparatus further comprising: a determining unit configured to search statistics, at least one user attribute, and the operation type hot words recommendation information, to determine the recommended hot words sent by the client; wherein the at least one obtained after statistical analysis of the statistical results of search words and search results to the client search operation information uploaded by the results.
31.一种热词推荐系统,其特征在于,该系统包括:客户端和服务端; 所述客户端包括如权利要求16至27任一权项所述的装置; 所述服务端包括如权利要求28至30任一权项所述的装置。 31. A thermal word recommender system, characterized in that the system comprising: a client and a server; the client comprises device as claimed in any one of Claim 16 to 27 according to a claim; the server as claimed in comprising an apparatus according to claim any one of claims 28 to 30.
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