CN110784736A - Virtual article presenting method and device for live broadcast room, electronic equipment and storage medium - Google Patents
Virtual article presenting method and device for live broadcast room, electronic equipment and storage medium Download PDFInfo
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- CN110784736A CN110784736A CN201911177140.5A CN201911177140A CN110784736A CN 110784736 A CN110784736 A CN 110784736A CN 201911177140 A CN201911177140 A CN 201911177140A CN 110784736 A CN110784736 A CN 110784736A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/21—Server components or server architectures
- H04N21/218—Source of audio or video content, e.g. local disk arrays
- H04N21/2187—Live feed
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/4788—Supplemental services, e.g. displaying phone caller identification, shopping application communicating with other users, e.g. chatting
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- Databases & Information Systems (AREA)
- General Engineering & Computer Science (AREA)
- Human Computer Interaction (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- User Interface Of Digital Computer (AREA)
Abstract
The embodiment of the invention provides a virtual article presenting method of a live broadcast room, which comprises the steps of determining a target virtual article corresponding to a presenting action event when the presenting action event of an audience exists in the current live broadcast room; determining a gifting frequency corresponding to the target virtual item; when the presenting frequency reaches a preset threshold value, displaying a presenting control of the target virtual article in a user interface of a live broadcast room of a target audience, and responding to a triggering instruction aiming at the presenting control to trigger a presenting action event aiming at the target virtual article by the target audience. The loaded down with trivial details degree of presenting virtual article operation has been reduced, the enthusiasm that spectators presented virtual article has been improved, has built the live broadcast room atmosphere of giving present, improves the conversion of paying the rate, also makes the frequency of the anchor shouting present can reduce, lets the anchor be absorbed in recreation scene, show talent skill performance, improves the live broadcast of anchor and experiences.
Description
Technical Field
The present invention relates to the field of computers, and in particular, to a method and an apparatus for presenting virtual items in a live broadcast room, an electronic device, and a storage medium.
Background
In recent two years, with the development of the internet, the network live broadcast of the general entertainment gradually comes into the view of the public. The web broadcast is popular because of the real-time feedback without delay and the multi-dimensional interaction, and the audience is more immersed. The content of the network live broadcast is all-inclusive, and a user can interact with the live broadcast room in a manner of giving gifts to the live broadcast room when watching the live broadcast, so that the live broadcast is encouraged.
The existing gift presenting mode of the live broadcast room generally has two modes according to different terminals of users. When the live broadcast is watched on the personal computer, the gifts are arranged below the user interface of the live broadcast room in an icon mode, and the user can check the gifts by clicking the page turning button and click for giving. When the mobile terminal watches the live broadcast, the gift is generally hidden in the operation panel, and the user needs to call out the operation panel first, open the gift plate, and then select and present the gift.
Because the existing live broadcast gifts are various in types and are displayed for users in an icon mode, the comprehension cost and the cognitive load of the users are high due to the fact that the richness, the color, the labels and the like of the icons are visually differentiated. The efficiency of searching the gift for the user is low, and the operation of presenting the gift is very complicated, so that the enthusiasm of the user for presenting the gift is reduced.
Disclosure of Invention
In view of the above problems, the present invention is proposed to provide a live broadcast virtual item presenting method and apparatus, an electronic device, and a storage medium, which overcome or at least partially solve the above problems, including:
in order to solve the above problem, an embodiment of the present invention discloses a method for presenting a virtual item in a live broadcast room, where the method includes:
when the fact that a present behavior event of an audience exists in a current live broadcast room is monitored, determining a target virtual object corresponding to the present behavior event;
determining a gifting frequency corresponding to the target virtual item;
when the presentation frequency reaches a preset threshold value, displaying a presentation control of the target virtual article on a user interface of a live broadcast room of a target audience;
and triggering the presentation behavior event of the target audience aiming at the target virtual item in response to the triggering instruction aiming at the presentation control.
Preferably, the step of determining a gifting frequency corresponding to the target virtual item includes:
when a first presentation behavior event of a target audience exists in the current live broadcast room, recording a first presentation frequency and a first presentation time corresponding to the first presentation behavior event;
and calculating a first presentation frequency of a first presentation behavior event corresponding to the target virtual item by adopting the first presentation times and the first presentation time.
Preferably, the first preset threshold corresponds to the target audience, and the step of displaying the gifting control of the target virtual item in the live broadcast user interface of the target audience when the gifting frequency reaches the preset threshold includes:
when the first presentation frequency reaches the first preset threshold value, displaying a first presentation control at a position corresponding to the first target virtual article in a live broadcast user interface of the target audience; the first target virtual item is a target virtual item corresponding to a first presentation frequency reaching a first preset threshold.
Preferably, when it is monitored that a presentation behavior event of an audience exists in a current live broadcast room, the step of determining a target virtual item corresponding to the presentation behavior event includes:
when it is monitored that a second presentation behavior event of other audiences exists in the current live broadcast room, determining a target virtual object corresponding to the second presentation behavior event, wherein the other audiences are different from the target audiences.
Preferably, the step of determining a gifting frequency corresponding to the target virtual item includes:
when the second presentation behavior event exists in the current live broadcast room, recording a second presentation time and a second presentation frequency corresponding to the second presentation behavior event;
and calculating a second presentation frequency of a second presentation behavior event corresponding to the target virtual item by adopting the second presentation times and the second presentation time.
Preferably, the second preset threshold corresponds to the other viewers, and the step of displaying the gifting control of the target virtual item in the live broadcast user interface of the target viewer when the gifting frequency reaches the preset threshold includes:
when the second presentation frequency reaches the second preset threshold value, displaying a second presentation control at a position corresponding to the second target virtual article in a live broadcast user interface of the target audience; the second target virtual item is a target virtual item corresponding to a second presentation frequency reaching a second preset threshold.
Preferably, after the step of displaying a first gifting control in a location corresponding to the first target virtual item in a live broadcast user interface of the target audience when the first gifting frequency reaches the first preset threshold, the method further includes:
in response to a triggering instruction of the target audience for the first gifting control, determining whether the amount of virtual currency in the target account meets the preset amount of virtual currency corresponding to the target virtual item; the target account corresponds to the target audience;
if the virtual currency amount in the target account meets the virtual currency amount corresponding to the target virtual article with the preset amount, displaying a confirmation presentation control in a live broadcast user interface of the target audience;
and in response to a triggering instruction of the target audience to the control confirming the presentation, presenting a preset number of the target virtual articles.
Preferably, after the step of displaying a second gifting control in a location corresponding to the second target virtual item in the live broadcast user interface of the target audience when the second gifting frequency reaches the second preset threshold, the method further includes:
detecting whether the target audience is in a login state or not in response to a triggering instruction of the target audience for the second gifting control;
and if the target audience is in the login state, triggering a presentation behavior event of the target audience aiming at the target virtual article.
Preferably, the step of triggering the presenting action event of the target audience for the target virtual item if the target audience is in the login state includes:
if the target audience is in the login state, determining whether the virtual currency amount in the target account meets the virtual currency amount corresponding to the target virtual article with the preset amount; the target account corresponds to the target audience;
if the virtual currency amount in the target account meets the virtual currency amount corresponding to the target virtual article with the preset amount, displaying a confirmation presentation control in a live broadcast user interface of the target audience;
and in response to a triggering instruction of the target audience to the control confirming the presentation, presenting a preset number of the target virtual articles.
Preferably, the method further comprises:
and if the target audience is not logged in, displaying a login window of the live broadcast platform in a live broadcast room user interface of the target audience.
Preferably, the method further comprises:
and if the amount of the virtual money in the target account is less than the preset amount of the virtual money corresponding to the target virtual article, displaying a recharging window of the login platform in a live broadcast user interface of the target audience.
The embodiment of the invention also discloses a virtual article presenting device of the live broadcast room, which comprises:
the target virtual article determining module is used for determining a target virtual article corresponding to a present behavior event when the present behavior event of the audience exists in the current live broadcast room;
a presentation frequency determining module for determining a presentation frequency corresponding to the target virtual item;
the display module is used for displaying the presentation control of the target virtual article in a user interface of a live broadcast room of a target audience when the presentation frequency reaches a preset threshold value;
and the presentation behavior event triggering module is used for responding to a triggering instruction aiming at the presentation control and triggering the presentation behavior event of the target audience aiming at the target virtual article.
The embodiment of the invention also provides electronic equipment which comprises a processor, a memory and a computer program which is stored on the memory and can run on the processor, wherein when the computer program is executed by the processor, the steps of the virtual article presenting method of the live broadcast room are realized.
An embodiment of the present invention further provides a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements the steps of the virtual item presenting method in the live broadcast room.
The invention has the following advantages:
in the embodiment of the invention, when the fact that the presentation behavior event of the audience exists in the current live broadcast room is monitored, the target virtual object corresponding to the presentation behavior event is determined, the presentation frequency corresponding to the target virtual object is determined, when the presentation frequency reaches a preset threshold value, the presentation control of the target virtual object is displayed in the user interface of the live broadcast room of the target audience, and the presentation behavior event of the target audience aiming at the target virtual object is triggered in response to a trigger instruction aiming at the presentation control. Thereby satisfying spectator's present virtual article simultaneously, reduce the disturbance to spectator, make target spectator can directly click to present the controlling part and present virtual article, the seek of spectator to virtual article has been reduced, the loaded down with trivial details degree of presenting virtual article operation has been reduced, the enthusiasm that spectator present virtual article has been improved, live room gift atmosphere has been built, the conversion of paying the rate is improved, also make the frequency of the anchor shouting gift reduce, let the anchor be absorbed in the recreation scene, show the talent performance of show, improve the live broadcast experience of anchor.
Drawings
In order to more clearly illustrate the technical solution of the present invention, the drawings needed to be used in the description of the present invention will be briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without inventive exercise.
FIG. 1 is a flowchart illustrating steps of a virtual good presenting method in a live broadcast room according to an embodiment of the present invention;
FIG. 2 is a schematic diagram of a prior art listing of virtual items in a live room;
FIG. 3 is a schematic diagram of a listing of virtual items in another prior art live room;
FIG. 4 is a flowchart of the steps of another method for giving away virtual goods in a live broadcast room according to an embodiment of the present invention;
FIG. 5 is a schematic illustration showing a first gifting control provided by an embodiment of the present invention;
FIG. 6 is a schematic illustration of a presentation of another first gifting control provided by an embodiment of the present invention;
FIG. 7 is a diagram of a top-up window provided by an embodiment of the present invention;
FIG. 8 is a flowchart of the steps of another method for giving away virtual goods in a live broadcast room according to an embodiment of the present invention;
FIG. 9 is a schematic illustration showing a second gifting control provided by an embodiment of the present invention;
FIG. 10 is a schematic illustration of a display of another second gifting control provided by an embodiment of the present invention;
FIG. 11 is a diagram illustrating a login window provided by an embodiment of the present invention;
fig. 12 is a block diagram showing a configuration of a virtual item gifting device in a live broadcast room according to an embodiment of the present invention.
Detailed Description
In order to make the aforementioned objects, features and advantages of the present invention comprehensible, embodiments accompanied with figures are described in further detail below. It is to be understood that the embodiments described are only a few embodiments of the present invention, and not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Referring to fig. 1, a flowchart illustrating steps of a method for presenting a virtual item in a live broadcast room according to an embodiment of the present invention is shown, where the method specifically includes the following steps:
spectators can give away virtual goods to the live broadcast room in the live broadcast room watching live broadcast process, and the virtual goods are designed by different live broadcast platforms and generally have various different prices, functions, names and appearances. For example, in a live broadcast user interface on a Personal Computer (PC) in fig. 2, a virtual object is displayed below the user interface in the form of an icon, and after a viewer clicks the icon of the virtual object, specific information of the virtual object corresponding to the icon, including a name, a function and a price, such as a "lucky fluorescent bar" with a price of "600 jingbing", is displayed in the user interface, and the viewer can browse and select the virtual object on the virtual object list through arrows at the left and right sides of the virtual object list; still alternatively, as in the live room user interface on the mobile terminal in fig. 3, a live screen 201 and a virtual item selection interface 202 are included. After the target audience enters the live broadcast room, the embodiment of the invention monitors the behavior of all audiences in the live broadcast room for presenting virtual articles to the live broadcast room, and determines the name of the target virtual article corresponding to the presentation behavior event when the audience presents the virtual articles to the live broadcast room.
when the audience presents the virtual item to the live broadcast room, in order to mobilize the atmosphere of the live broadcast room, the mode of presenting the virtual item in batches is often adopted, that is, the same virtual item is presented for multiple times, so after the name of the target virtual item corresponding to the presentation behavior event of the audience in the live broadcast room is determined, the presentation frequency of the target virtual item can be determined according to the name of the target virtual item, for example, the presentation frequency of the virtual item a is 2 seconds and 10 times, that is, the presentation frequency represents that the virtual item a in the live broadcast room is presented a10 times within 2 seconds. It should be noted that the presenting frequency of the target virtual item is only related to the presenting time and the presenting times, and the number of the target virtual items presented in a single presenting action event may be set by the audience, which is not limited in the embodiment of the present invention.
103, when the presenting frequency reaches a preset threshold value, displaying a presenting control of the target virtual article in a user interface of a live broadcast room of a target audience;
after the presenting frequency of the target virtual article is determined, the presenting frequency of the target virtual article can be judged, if the presenting frequency reaches a preset threshold value, a presenting control is displayed in a user interface of a live broadcast room of a target audience, the presenting control corresponds to the target virtual article of which the presenting frequency reaches the preset threshold value, and the audience can quickly present the target virtual article to the live broadcast room by clicking the presenting control.
And 104, responding to a triggering instruction aiming at the presentation control, and triggering a presentation behavior event aiming at the target virtual article by the target audience.
In one example, the trigger instruction may be a click operation, and the target audience quickly presents the target virtual item to the live broadcast room after the target audience performs the click operation on the presentation control.
In the embodiment of the invention, by monitoring that a presenting action event of a user exists in a current live broadcast room, a target virtual article corresponding to the presenting action event and a corresponding presenting frequency are determined, when the presenting frequency reaches a preset threshold value, a presenting control of the target virtual article is displayed in a user interface of the live broadcast room of a target user, a triggering instruction aiming at the presenting control is responded, the presenting action event aiming at the target virtual article of a target audience is triggered, so that the target audience can directly click the presenting control to present the virtual article, the searching of the audience for the virtual article is reduced, the complexity of the operation of presenting the virtual article is reduced, the enthusiasm of the audience to present the virtual article is improved, a presenting atmosphere of the live broadcast room is created, the conversion of a paying rate is improved, the frequency of calling and presenting the main broadcast is reduced, and the main broadcast focuses on game scenes and show scenes, the live broadcast experience of the anchor is improved.
Referring to fig. 4, a flowchart illustrating steps of another method for giving away a virtual item in a live broadcast room according to an embodiment of the present invention is shown, and specifically may include the following steps:
since this step is similar to step 101, the detailed description can refer to step 101, and will not be repeated herein.
the first presenting action event refers to a presenting action event of a target audience by a presenter, a plurality of first presenting action events can exist according to different target virtual articles, each first presenting action event corresponds to one virtual article, and when the first presenting action event of the target audience in a live broadcast room is monitored, a first presenting frequency and a first presenting time corresponding to the first presenting action event of the target virtual article are recorded.
using the first presentation times and the first presentation time, a first presentation frequency of the target virtual item, that is, a frequency with which the target audience presents the target virtual item, may be calculated. For example, if the first presenting frequency of the target virtual item a is 12 times and the time is 2 seconds, the first presenting frequency of the corresponding target virtual item a is calculated to be 6 times/second, and 6 times of presenting the target virtual item a to the live broadcast room within 1 second can be represented by the target audience. It should be noted that the first comp frequency is only related to the first comp number and the first comp time, and the number of comps per session can be set by the target audience, which is not limited in the embodiment of the present invention.
After the first presenting frequency of the target virtual article is calculated, the frequency can be judged according to a preset threshold, if the first presenting frequency reaches the preset threshold, a first presenting control of the target virtual article is displayed in a live broadcast user interface of a target audience, and the displaying position of the first presenting control corresponds to the position of the target virtual article in the live broadcast user interface. As shown in fig. 5, in a public screen area for displaying the text speeches of the audiences and the presentation notifications of the virtual objects in the user interface of the live broadcast room on the personal computer, when the first presentation frequency of the target audiences reaches a preset threshold, a first presentation control for displaying the word "continue to be presented next to the first presentation behavior event at the time when the first presentation frequency reaches the preset threshold. It should be noted that the preset threshold can be set by a technician according to actual needs, and the specific value is not limited by the present invention. Besides, the present invention can also be applied to a live broadcast user interface on a mobile terminal as shown in fig. 6, and in order to adapt to the screen size of the mobile terminal, the live broadcast user interface on the mobile terminal includes a live broadcast picture 401 and a public screen area 402 located below the live broadcast picture.
as an example, the triggering instruction may be a click operation, and the gifting of the virtual item requires a corresponding amount of virtual currency, so after the target audience clicks the first gifting control, the amount of virtual currency in the target account corresponding to the target audience is confirmed.
and 307, presenting a preset number of the target virtual articles in response to the triggering instruction of the target audience to the control confirming presentation.
As an example, the triggering instruction may be a click operation, if the amount of the virtual currency is greater than or equal to the amount of the virtual currency corresponding to the preset amount of the target virtual item, that is, it is identified that there is enough virtual currency in the target account for purchasing the preset amount of the target virtual item for being presented to the live broadcast room, a confirmation presentation control is displayed in a user interface of the live broadcast room of the target viewer, and the viewer clicks the confirmation presentation control and presents the preset amount of the target virtual item to the live broadcast room.
In a preferred embodiment of the present invention, step 306 further comprises the sub-steps of:
and if the quantity of the virtual money in the target account is less than the preset quantity of the virtual money corresponding to the target virtual article, displaying a recharging window of the login platform in a live broadcast user interface of the target user.
If the amount of the virtual money is smaller than the amount of the virtual money corresponding to the target virtual articles with the preset amount, namely the virtual money in the target account is not enough to buy the target virtual articles with the preset amount, a recharging window of the login platform is displayed in a user interface of a live broadcast room of the target audience, and the audience can recharge the virtual money through the recharging window. As shown in fig. 7, when it is confirmed that the amount of the virtual money is smaller than the amount of the virtual money corresponding to the target virtual item of the preset amount, a virtual money charging window 501 is displayed, the charging window 501 includes a display area 502 for displaying a message that the amount of the virtual money is insufficient and a charging channel selection area 503, and the viewer can select a charging channel through the charging channel selection area 503 to charge the virtual money.
In the embodiment of the invention, a first presentation behavior event of a target audience is monitored, a first presentation frequency and a first presentation time corresponding to the first presentation behavior event are recorded, a first presentation frequency is calculated by adopting the first presentation frequency and the first presentation time, when the first presentation frequency reaches a first preset threshold value, a first presentation control is displayed at a position corresponding to a first target virtual article in a live broadcast user interface of the target audience, after the target audience clicks the first presentation control, whether the virtual currency quantity in a target account corresponding to the target audience meets the virtual currency quantity corresponding to the target virtual article with a preset quantity is confirmed, if so, the target virtual article with the preset quantity is presented, and if not, a recharge window is displayed for the target audience. The audience can directly click the presentation control to present the virtual article, so that the time required by the audience when the audience repeatedly presents the same virtual article is reduced, the complexity of the operation of presenting the virtual article is reduced, and the enthusiasm of the audience for presenting the virtual article is improved.
Referring to fig. 8, a flowchart illustrating steps of another method for giving away a virtual item in a live broadcast room according to an embodiment of the present invention is shown, and specifically may include the following steps:
601, when it is monitored that a presenting behavior event of a viewer exists in a current live broadcast room, determining a target virtual article corresponding to the presenting behavior event;
in a preferred embodiment of the present invention, step 601 further comprises the following sub-steps:
when it is monitored that a second presentation behavior event of other audiences exists in the current live broadcast room, determining a target virtual object corresponding to the second presentation behavior event, wherein the other audiences are different from the target audiences.
The present behavior events occurring in the live broadcast room may be classified into two types according to the originating object, one type being present behavior events originated by target viewers, and the other type being present behavior events originated by viewers other than the target viewers.
In the embodiment of the invention, when the fact that the present behavior events of other audiences exist in the live broadcast room is detected, the target virtual object presented in the present behavior event is determined.
the second presenting action event refers to a presenting action event of other audiences different from the target audience, a plurality of second presenting action events can exist according to different target virtual articles, each second presenting action event corresponds to one virtual article, and when the second presenting action events of other users except the target audience in the live broadcast room are monitored, the second presenting times and the second presenting time corresponding to the second presenting action events of the target virtual articles are recorded.
using the second presenting times and the second presenting time, a second presenting frequency of the target virtual item, that is, a frequency at which the target virtual item is presented by the audience other than the target audience, may be calculated. For example, if the second presenting frequency of the target virtual item a is 10 times and the time is 1 second, the first presenting frequency of the corresponding target virtual item a can be calculated to be 10 times/second, which represents that other viewers except the target viewer present the target virtual item a10 times in 1 second to the live broadcast room. It should be noted that the second presenting frequency refers to the sum of the frequencies of presenting the target virtual item by all the other viewers except the target viewer, and the second presenting frequency is only related to the second presenting times and the second presenting time, and the number of presentations per time can be set by the viewers themselves, which is not limited by the embodiment of the present invention.
after the second presenting frequency of the target virtual article is calculated, the frequency can be judged according to a preset threshold, if the second presenting frequency reaches the preset threshold, a second presenting control of the target virtual article is displayed in a live broadcast user interface of a target audience, and the displaying position of the second presenting control corresponds to the position of the target virtual article in the live broadcast user interface. As shown in fig. 9, in the live broadcast room user interface on the personal computer, in the public screen area for displaying the text utterance of the audience and the virtual article presenting notification, when the second presenting frequency of the target audience reaches the preset threshold, the second presenting control for presenting the word "i send one" is presented beside the second presenting action event at the time when the second presenting frequency reaches the preset threshold. It should be noted that the preset threshold can be set by a technician according to actual needs, and the specific value is not limited by the present invention. Besides, the present invention can also be applied to a live broadcast user interface on a mobile terminal as shown in fig. 10, and in order to adapt to the screen size of the mobile terminal, the live broadcast user interface on the mobile terminal includes a live broadcast frame 701 and a public screen area 702 located below the live broadcast frame.
the audience wants to present virtual goods to the live broadcast room, and needs to have an account of the live broadcast platform and log in the live broadcast platform by using the account. Therefore, after the target audience clicks the second presentation control, the login state of the target audience is detected.
if the target audience logs in the live broadcast platform by using the target account, namely the target audience is in a login state, whether the amount of the virtual currency in the target account is enough to purchase the preset amount of virtual articles which are intended to be presented by the target audience is confirmed.
And if the target audience is not logged in, displaying a login window of the live broadcast platform in a live broadcast room user interface of the target audience.
As shown in fig. 11, if the target audience is in a non-login state, a login window 801 of the live broadcast platform is displayed in a user interface of the live broadcast room of the target audience, where the login window 801 includes a user account number filling area 802, a user password filling area 803, and a login confirmation control 804, and after filling in an account number password, the audience can click the login confirmation control to log in.
If the amount of the virtual currency is enough, the confirmation presentation control is displayed for the target audience, and the target audience can present the virtual articles with the preset amount to the live broadcast room by clicking the confirmation presentation control.
And if the amount of the virtual money in the target account is less than the preset amount of the virtual money corresponding to the target virtual article, displaying a recharging window of the login platform in a live broadcast user interface of the target audience.
And after the target audience logs in the corresponding target account, confirming the quantity of the virtual money in the target account, and if the quantity of the virtual money is not enough to purchase the preset quantity of virtual articles which are intended to be presented by the target audience, displaying a recharging window of the logging-in platform in a user interface of a live broadcast room of the target audience so as to recharge the virtual money for the target audience.
In the embodiment of the invention, by monitoring the second presenting action event of the target audience, recording the second presenting times and the second presenting time corresponding to the second presenting action event, calculating the second presenting frequency by adopting the second presenting times and the second presenting time, when the second presenting frequency reaches the second preset threshold value, displaying a second presentation control at a position corresponding to a second target virtual article in a live broadcast user interface of the target audience, after the target audience clicks the second presentation control, detecting whether the target audience is in a login state, if so, confirming whether the virtual currency quantity in a target account corresponding to the target audience meets the virtual currency quantity corresponding to the target virtual articles with preset quantity, if so, presenting the target virtual articles with the preset quantity, if not, displaying a recharging window for the target audience, and if not, displaying the login window for the audience. The audience can directly click the presentation control to present the virtual article, so that the time required by the audience when the audience presents the same virtual article presented by other audiences is reduced, the complexity of the operation of presenting the virtual article is reduced, the enthusiasm of the audience for presenting the virtual article is improved through the behavior of presenting the virtual article by other audiences in the live broadcast room, and the atmosphere of the live broadcast room is mobilized.
For clarity of description, the present scheme is described by adopting 3 embodiments, but it should be noted that the second embodiment and the third embodiment can be implemented simultaneously, and the present invention is not limited to implementing only the second embodiment or the third real-time embodiment, or implementing both the second embodiment and the third embodiment simultaneously.
Referring to fig. 12, a block diagram of a virtual item gifting device for a live broadcast room according to an embodiment of the present invention is shown, and the device may include the following modules:
a target virtual article determining module 901, configured to determine a target virtual article corresponding to a present behavior event when it is monitored that the present behavior event of an audience exists in a current live broadcast room;
a presentation frequency determining module 902, configured to determine a presentation frequency corresponding to the target virtual item;
a display module 903, configured to display a presentation control of the target virtual item in a live broadcast user interface of a target audience when the presentation frequency reaches a preset threshold;
a presentation behavior event triggering module 904, configured to trigger a presentation behavior event of the target audience for the target virtual item in response to a triggering instruction for the presentation control.
In an embodiment of the present invention, the target virtual article determining module 901 includes:
and the other audience presenting behavior event detection submodule is used for determining a target virtual object corresponding to a second presenting behavior event of other audiences when the second presenting behavior event of the other audiences is monitored to exist in the current live broadcast room, wherein the other audiences are different from the target audiences.
In an embodiment of the present invention, the presenting frequency determining module 902 includes:
the first recording submodule is used for recording a first presentation time and a first presentation time corresponding to a first presentation behavior event when the fact that the first presentation behavior event of a target audience exists in the current live broadcast room is monitored;
and the first giving frequency calculating submodule is used for calculating the first giving frequency of the first giving action event corresponding to the target virtual article by adopting the first giving times and the first giving time.
In an embodiment of the present invention, the display module 903 comprises:
the first presentation control sub-module is used for displaying a first presentation control at a position corresponding to the first target virtual article in a live broadcast user interface of the target audience when the first presentation frequency reaches the first preset threshold; the first target virtual item is a target virtual item corresponding to a first presentation frequency reaching a first preset threshold.
In an embodiment of the present invention, the presenting frequency determining module 902 includes:
the second recording submodule is used for recording a second presentation time and a second presentation time corresponding to the second presentation behavior event when the second presentation behavior event is monitored to exist in the current live broadcast room;
and the second giving frequency calculating submodule is used for calculating the second giving frequency of a second giving action event corresponding to the target virtual article by adopting the second giving times and the second giving time.
In an embodiment of the present invention, the display module 903 comprises:
the second giving control sub-module is used for displaying a second giving control at a position corresponding to the second target virtual article in a live broadcast user interface of the target audience when the second giving frequency reaches the second preset threshold; the second target virtual item is a target virtual item corresponding to a second presentation frequency reaching a second preset threshold.
In an embodiment of the present invention, the apparatus further includes:
the first virtual currency confirmation module is used for responding to a trigger instruction of the target audience for the first giving control, and determining whether the virtual currency amount in the target account meets the virtual currency amount corresponding to the target virtual article with the preset amount; the target account corresponds to the target audience;
a first confirmation presentation module, configured to display a confirmation presentation control in a live broadcast room user interface of the target audience if the amount of the virtual currency in the target account meets the amount of the virtual currency corresponding to the target virtual item in the preset amount;
and the presentation module is used for presenting a preset number of the target virtual articles in response to a trigger instruction of the target audience to the control confirming presentation.
In an embodiment of the present invention, the apparatus further includes:
a login state detection module, configured to detect whether the target user is in a login state in response to a trigger instruction of the target user for the second giving control;
and the target audience presentation behavior event triggering module is used for triggering the presentation behavior event of the target audience aiming at the target virtual article if the target audience is in the login state.
In an embodiment of the present invention, the target audience gifting behavior event triggering module further includes:
the second virtual currency confirmation submodule is used for determining whether the virtual currency amount in the target account meets the virtual currency amount corresponding to the target virtual article with the preset amount or not if the target audience is in the login state; the target account corresponds to the target audience;
a confirmation presentation control sub-module, configured to display a confirmation presentation control in a live broadcast room user interface of the target audience if the amount of the virtual currency in the target account meets the preset amount of the virtual currency corresponding to the target virtual item;
and the trigger instruction response submodule is used for presenting a preset number of the target virtual articles in response to the trigger instruction of the target audience to the control confirming presentation.
In an embodiment of the present invention, the apparatus further includes:
and the login window display module is used for displaying the login window of the live broadcast platform in a live broadcast user interface of the target audience if the target audience is not in the login state.
In an embodiment of the present invention, the apparatus further includes:
and the recharging window display module is used for displaying the recharging window of the login platform in the live broadcast user interface of the target audience if the amount of the virtual money in the target account is less than the preset amount of the virtual money corresponding to the target virtual article.
For the device embodiment, since it is basically similar to the method embodiment, the description is simple, and for the relevant points, refer to the partial description of the method embodiment.
An embodiment of the present invention further provides an electronic device, which may include a processor, a memory, and a computer program stored in the memory and capable of running on the processor, where the computer program, when executed by the processor, implements the steps of the virtual item gifting method in the live broadcast room as described above.
An embodiment of the present invention also provides a computer-readable storage medium on which a computer program is stored, which, when executed by a processor, implements the steps of the virtual good presenting method in the live broadcast room as described above.
The embodiments in the present specification are described in a progressive manner, each embodiment focuses on differences from other embodiments, and the same and similar parts among the embodiments are referred to each other.
As will be appreciated by one skilled in the art, embodiments of the present invention may be provided as a method, apparatus, or computer program product. Accordingly, embodiments of the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, embodiments of the present invention may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
Embodiments of the present invention are described with reference to flowchart illustrations and/or block diagrams of methods, terminal devices (systems), and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing terminal to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing terminal, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing terminal to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing terminal to cause a series of operational steps to be performed on the computer or other programmable terminal to produce a computer implemented process such that the instructions which execute on the computer or other programmable terminal provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
While preferred embodiments of the present invention have been described, additional variations and modifications of these embodiments may occur to those skilled in the art once they learn of the basic inventive concepts. Therefore, it is intended that the appended claims be interpreted as including preferred embodiments and all such alterations and modifications as fall within the scope of the embodiments of the invention.
Finally, it should also be noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or terminal that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or terminal. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or terminal that comprises the element.
The method and the device for presenting virtual goods in a live broadcast room, the electronic device and the storage medium provided by the invention are described in detail, a specific example is applied in the text to explain the principle and the implementation mode of the invention, and the description of the embodiment is only used for helping to understand the method and the core idea of the invention; meanwhile, for a person skilled in the art, according to the idea of the present invention, there may be variations in the specific embodiments and the application scope, and in summary, the content of the present specification should not be construed as a limitation to the present invention.
Claims (14)
1. A virtual item presentation method for a live broadcast room, the method comprising:
when the fact that a present behavior event of an audience exists in a current live broadcast room is monitored, determining a target virtual object corresponding to the present behavior event;
determining a gifting frequency corresponding to the target virtual item;
when the presentation frequency reaches a preset threshold value, displaying a presentation control of the target virtual article in a user interface of a live broadcast room of a target audience;
and triggering the presentation behavior event of the target audience aiming at the target virtual item in response to the triggering instruction aiming at the presentation control.
2. The method of claim 1, wherein the step of determining a gifting frequency corresponding to the target virtual item comprises:
when a first presentation behavior event of a target audience exists in the current live broadcast room, recording a first presentation frequency and a first presentation time corresponding to the first presentation behavior event;
and calculating a first presentation frequency of a first presentation behavior event corresponding to the target virtual item by adopting the first presentation times and the first presentation time.
3. The method of claim 2, wherein a first predetermined threshold corresponds to the target audience, and wherein the step of presenting the gifting control for the target virtual item in the live broadcast user interface of the target audience when the gifting frequency reaches the predetermined threshold comprises:
when the first presentation frequency reaches the first preset threshold value, displaying a first presentation control at a position corresponding to the first target virtual article in a live broadcast user interface of the target audience; the first target virtual item is a target virtual item corresponding to a first presentation frequency reaching a first preset threshold.
4. The method according to claim 1, wherein the step of determining the target virtual item corresponding to the present presentation behavior event when it is monitored that the present presentation behavior event of the audience exists in the current live broadcast room comprises:
when it is monitored that a second presentation behavior event of other audiences exists in the current live broadcast room, determining a target virtual object corresponding to the second presentation behavior event, wherein the other audiences are different from the target audiences.
5. The method of claim 4, wherein the step of determining a gifting frequency corresponding to the target virtual item comprises:
when the second presentation behavior event exists in the current live broadcast room, recording a second presentation time and a second presentation frequency corresponding to the second presentation behavior event;
and calculating a second presentation frequency of a second presentation behavior event corresponding to the target virtual item by adopting the second presentation times and the second presentation time.
6. The method of claim 5, wherein a second predetermined threshold corresponds to the other viewers, and wherein the step of presenting the gifting control for the target virtual item in the live broadcast user interface of the target viewer when the gifting frequency reaches the predetermined threshold comprises:
when the second presentation frequency reaches the second preset threshold value, displaying a second presentation control at a position corresponding to the second target virtual article in a live broadcast user interface of the target audience; the second target virtual item is a target virtual item corresponding to a second presentation frequency reaching a second preset threshold.
7. The method of claim 3, wherein after the step of presenting a first gifting control in a location in a live-air user interface of the target audience corresponding to the first target virtual item when the first gifting frequency reaches the first preset threshold, further comprising:
in response to a triggering instruction of the target audience for the first gifting control, determining whether the amount of virtual currency in the target account meets the preset amount of virtual currency corresponding to the target virtual item; the target account corresponds to the target audience;
if the virtual currency amount in the target account meets the virtual currency amount corresponding to the target virtual article with the preset amount, displaying a confirmation presentation control in a live broadcast user interface of the target audience;
and in response to a triggering instruction of the target audience to the control confirming the presentation, presenting a preset number of the target virtual articles.
8. The method of claim 6, wherein after the step of presenting a second gifting control in a location corresponding to the second target virtual item in the live broadcast user interface of the target audience when the second gifting frequency reaches the second preset threshold, further comprising:
detecting whether the target audience is in a login state or not in response to a triggering instruction of the target audience for the second gifting control;
and if the target audience is in the login state, triggering a presentation behavior event of the target audience aiming at the target virtual article.
9. The method of claim 8, wherein the step of triggering a complimentary action event for the target virtual item by the target audience if the target audience is logged on comprises:
if the target audience is in the login state, determining whether the virtual currency amount in the target account meets the virtual currency amount corresponding to the target virtual article with the preset amount; the target account corresponds to the target audience;
if the virtual currency amount in the target account meets the virtual currency amount corresponding to the target virtual article with the preset amount, displaying a confirmation presentation control in a live broadcast user interface of the target audience;
and in response to a triggering instruction of the target audience to the control confirming the presentation, presenting a preset number of the target virtual articles.
10. The method of claim 8, further comprising:
and if the target audience is not logged in, displaying a login window of the live broadcast platform in a live broadcast room user interface of the target audience.
11. The method of claim 7 or 8, further comprising:
and if the amount of the virtual money in the target account is less than the preset amount of the virtual money corresponding to the target virtual article, displaying a recharging window of the login platform in a live broadcast user interface of the target audience.
12. A live broadcast virtual item gifting apparatus, the apparatus comprising:
the target virtual article determining module is used for determining a target virtual article corresponding to a present behavior event when the present behavior event of the audience exists in the current live broadcast room;
a presentation frequency determining module for determining a presentation frequency corresponding to the target virtual item;
the display module is used for displaying the presentation control of the target virtual article in a user interface of a live broadcast room of a target audience when the presentation frequency reaches a preset threshold value;
and the presentation behavior event triggering module is used for responding to a triggering instruction aiming at the presentation control and triggering the presentation behavior event of the target audience aiming at the target virtual article.
13. An electronic device comprising a processor, a memory, and a computer program stored on the memory and executable on the processor, the computer program, when executed by the processor, implementing the steps of the method of live gifting a gift as defined in any one of claims 1-11.
14. A computer-readable storage medium, characterized in that a computer program is stored on the computer-readable storage medium, which computer program, when being executed by a processor, carries out the steps of the method of live gifting a gift as claimed in any one of claims 1 to 11.
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