CN110781064A - Method and device for dynamically embedding point to acquire client user behavior data - Google Patents
Method and device for dynamically embedding point to acquire client user behavior data Download PDFInfo
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- CN110781064A CN110781064A CN201911027875.XA CN201911027875A CN110781064A CN 110781064 A CN110781064 A CN 110781064A CN 201911027875 A CN201911027875 A CN 201911027875A CN 110781064 A CN110781064 A CN 110781064A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F11/00—Error detection; Error correction; Monitoring
- G06F11/30—Monitoring
- G06F11/34—Recording or statistical evaluation of computer activity, e.g. of down time, of input/output operation ; Recording or statistical evaluation of user activity, e.g. usability assessment
- G06F11/3438—Recording or statistical evaluation of computer activity, e.g. of down time, of input/output operation ; Recording or statistical evaluation of user activity, e.g. usability assessment monitoring of user actions
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F11/00—Error detection; Error correction; Monitoring
- G06F11/30—Monitoring
- G06F11/34—Recording or statistical evaluation of computer activity, e.g. of down time, of input/output operation ; Recording or statistical evaluation of user activity, e.g. usability assessment
- G06F11/3466—Performance evaluation by tracing or monitoring
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- Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
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Abstract
The invention discloses a method and a device for dynamically embedding point acquisition of client user behavior data, wherein the method comprises the following steps: s1, establishing interface elements on the client editing interface; s2, receiving dynamic buried point data, wherein the dynamic buried point data carries mapping relation data of bounding surface elements and user operation behaviors; s3, storing the mapping relation data and sending to each client; s4, starting the client, judging whether the buried point data is updated or not, if so, saving the updated buried point configuration file to the client, and saving the latest version number information; and S5, uploading the user behavior dynamic buried point data to a server. The method can be used for newly and amending the embedded point operation of the client in real time, and a new client does not need to be released again for upgrading and installing the client, so that the real-time performance, the accuracy and the convenience of user behavior data acquisition are greatly improved, and the problems of high user behavior data acquisition difficulty, long period and low accuracy in the traditional static embedded point technology are solved.
Description
Technical Field
The invention belongs to the technical field of mobile internet, relates to a data acquisition method and a data acquisition device, and particularly relates to a method for acquiring dynamic embedded points of client user behavior data.
Background
With the rapid development of mobile internet technology, more and more services are online, and in order to realize accurate marketing to users, technologies relying on big data and artificial intelligence are required to portray, label, model and the like for users, so that how to collect user behavior data becomes an important subject of current research.
In the traditional technology, the client behavior data acquisition mainly depends on a static point burying technology (namely client coding), although the technology can achieve the purpose of user behavior data acquisition, the technology has great inflexibility, coding needs to be carried out again every time a service is added or modified, and a client needs to be released again to download for a user, so that the problems that the user behavior acquisition difficulty is large, the period is long, and real-time operation cannot be carried out exist, even the situation of point missing or point burying error is caused due to the quality problem of the coding point burying, the repairing difficulty is great, and the situations of inaccurate acquired data and data loss can be caused.
In order to solve the above-mentioned defects of the conventional client static point burying technology, a dynamic point burying technology for client user behavior data is urgently needed to be proposed at present, so as to add and modify the point burying operation of the client at any time, and a new client does not need to be issued for upgrading and installing the user.
Disclosure of Invention
Therefore, the invention aims to solve the technical problems and improve the real-time performance, accuracy and convenience of user behavior data acquisition, so that the method and the device for dynamically acquiring the embedded points of the user behavior data of the client are provided.
In order to solve the technical problems, the technical scheme of the invention is as follows:
the invention provides a method for dynamically embedding points to collect user behavior data of a client, which comprises the following steps:
s1, establishing interface elements on the client editing interface;
s2, receiving dynamic buried point data, wherein the dynamic buried point data carries mapping relation data of bounding surface elements and user operation behaviors;
s3, storing the mapping relation data and sending to each client;
s4, starting the client, judging whether the buried point data is updated or not, if so, saving the updated buried point configuration file to the client, and saving the latest version number information;
and S5, uploading the user behavior dynamic buried point data to a server.
Preferably, the step S1 includes:
s11, starting an editing tool, and selecting a client element needing service embedding by using the editing tool;
and S12, determining the XPath of the container where the interface element is located, and obtaining the unique interface element.
Preferably, the XPath value is further subjected to an MD5 encryption encoding process.
Preferably, in step S2, the user operation behavior is defined by:
allocating an Object ID for each business operation behavior, wherein the Object ID is provided with corresponding configuration and description at a server end;
the mapping relation data is established through the XPath value, the CPath value of the interface view and the Object ID, and the mapping relation data is also uploaded to a server.
Preferably, when the interface element is created in step S1, the method further includes the step of dynamically injecting listening logic code for adding a user operation event.
Preferably, the uploading of the user behavior dynamic buried point data to the server in step S6 is: real-time uploading, uploading at specific intervals, starting uploading, background uploading.
The invention also provides a client user behavior data dynamic embedded point acquisition device, which comprises:
the editing module is used for establishing interface elements on a client interface;
the receiving module is used for receiving dynamic buried point data, and the dynamic buried point data carries mapping relation data of bounding surface elements and user operation behaviors;
the storage module is used for storing the mapping relation data and issuing the mapping relation data to each client;
the detection module is used for judging whether the buried point data is updated or not when the client is started, if so, storing the updated buried point configuration file to the client, and storing the latest version number information;
and the uploading module is used for uploading the user behavior dynamic buried point data to the server.
The invention also provides a computer device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, the processor implementing the steps of the above method when executing the computer program.
The invention also provides a readable storage medium having stored thereon a computer program which, when executed by a processor, carries out the steps of the above-mentioned method.
Compared with the prior art, the technical scheme of the invention has the following advantages:
the invention relates to a method for dynamically embedding points to collect user behavior data of a client, which comprises the following steps: s1, establishing interface elements on the client editing interface; s2, receiving dynamic buried point data, wherein the dynamic buried point data carries mapping relation data of bounding surface elements and user operation behaviors; s3, storing the mapping relation data and sending to each client; s4, starting the client, judging whether the buried point data is updated or not, if so, saving the updated buried point configuration file to the client, and saving the latest version number information; and S5, uploading the user behavior dynamic buried point data to a server. The method can be used for newly and amending the embedded point operation of the client in real time, and a new client does not need to be released again for upgrading and installing the client, so that the real-time performance, the accuracy and the convenience of user behavior data acquisition are greatly improved, and the problems of high user behavior data acquisition difficulty, long period and low accuracy in the traditional static embedded point technology are solved.
Drawings
In order that the present disclosure may be more readily and clearly understood, reference is now made to the following detailed description of the embodiments of the present disclosure taken in conjunction with the accompanying drawings, in which
Fig. 1 is a flowchart of a method for dynamic embedded point collection of client user behavior data according to an embodiment of the present invention;
fig. 2 is a flowchart of step S1 in the method for dynamic collection of embedded points of client user behavior data according to the embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Example 1
The embodiment provides a method for dynamically collecting embedded points of user behavior data of a client, which is used for adding and modifying embedded point operations of the client in real time, wherein the client realizes data collection of user behaviors, and substantially, a user performs event monitoring recording while performing related service operations on related interface elements (in the embodiment, the interface elements are operation buttons displayed on the client) of a client interface.
Specifically, referring to fig. 1, the method for dynamically collecting the behavior data of the client by embedding points includes the following steps:
and S1, establishing interface elements on a client editing interface, wherein the interface elements View can be specifically designed into different functional buttons according to needs, and a point-burying service editing manager selects the client interface elements for service point burying through a client point-burying editing tool, wherein the client interface elements are buttons in the embodiment.
As shown in fig. 2, the step S1: establishing interface elements in a client editing interface comprises the following steps:
and S11, starting a buried point editing tool, selecting a client element needing service buried point by using the editing tool, wherein the buried point editing tool can display the CPath value of the container interface where the selected interface element is located and the XPath value of the interface element. .
S12, determining an XPath value of the container where the interface element is located to obtain a unique interface element, where the XPath value refers to a hierarchical path of the current interface View on the whole View CPath, and in this embodiment, the interface element is a Button (Button), and the XPath is: parent container 0/child container 1/Button 0, which enables tagging of one interface element with a unique label.
Further, the original XPath value may also be subjected to MD5 encryption encoding.
S2, defining user operation behaviors, acquiring mapping relation data of the interface elements and the user operation behaviors, allocating an Object ID to each user operation behavior, setting corresponding configuration and description on the Object ID at a server end, and establishing the mapping relation data of the interface elements and the user operation behaviors through the XPath values, the CPath values of the interface views and the Object ID, such as the association relation between buttons and login.
And S3, uploading the mapping relation data to a server, storing the mapping relation data, and then issuing the mapping relation data to each client.
And S4, when the client is started, the client automatically detects whether the server has the updating of the embedded point configuration data according to the embedded point configuration version number, if so, the updated embedded point configuration file (generally in a Zip format) is stored to the client, and the latest version number information is stored at the same time. And decompressing and analyzing the embedded point configuration file by the client, wherein the analyzed configuration can be loaded into the memory of the client.
And S5, uploading the user behavior dynamic buried point data to a server according to a certain strategy. The following steps are carried out according to a certain strategy: the updated dynamic buried point data can be uploaded in real time, or the updated dynamic buried point data can be uploaded at a certain time interval, or the dynamic buried point data can be uploaded after a certain number of intervals, and in addition, the client can be started to upload the data immediately, or the uploading can enter a background.
In order to realize that the user behavior data can be automatically collected after the client updates the configuration of the server each time, when the interface element is established in step S1, the method further includes the step of dynamically injecting monitoring logic codes for adding user operation events. When a user at a client operates an interface element (in this embodiment, a button) to perform a service operation (in this embodiment, login), an event monitoring program dynamically added to the interface element is captured and responded, an XPath value of the current interface element is obtained in monitoring, service embedded point configuration information corresponding to the XPath value is searched from a memory, and if the service embedded point configuration information exists, corresponding service embedded point configuration information is obtained and statistical collection of user behaviors is performed (the collected user behavior embedded point information is placed in a queue to be sent in the memory). And finally, uploading the collected user behavior buried point information to a server according to the strategy, and finishing the acquisition work of the client behavior data in real time during each updating.
Example 2
This embodiment provides a client user behavior data dynamic embedded point collecting device based on the method described in embodiment 1, which includes:
and the editing module is used for establishing interface elements on the client interface.
And the matching module defines the user operation behavior and acquires the mapping relation data of the interface element and the user operation behavior.
And the storage module is used for storing the mapping relation data and sending the mapping relation data to each client.
And the detection module is used for judging whether the buried point data is updated or not when the client is started, and if the buried point data is updated, storing the updated buried point configuration file to the client and storing the latest version number information.
And the uploading module is used for uploading the user behavior dynamic buried point data to the server.
The embedded point service editing manager starts a client editing tool, selects a client interface element to be subjected to service embedding by using an editing module, and the editing module displays a CPath value of a container interface where the selected client interface element is located and an XPath value of the interface element (the XPath value is subjected to MD5 encryption coding processing). And the buried point service editing manager distributes the service number objectID value for the user operation behavior and acquires the mapping relation data of the interface element and the service number objectID value.
When a client user personnel starts the client, the detection module automatically detects whether the embedded point configuration is updated on the server according to the embedded point service configuration version number file, if so, the latest embedded point configuration file is stored to the local part of the client, and the latest version number information is stored. The client decompresses and analyzes the new embedded point configuration file through the analysis unit, and the analyzed configuration is loaded into the memory of the client. And finally, uploading the user operation behavior data to a server through an uploading module.
The editing module further comprises a monitoring module, wherein the monitoring module is used for dynamically adding a monitoring code of a user operation behavior when an interface element is created, and when the interface element is operated by a user (for example, login), the monitoring code can enter a customized monitoring event response, so that a buried point event configuration item issued by a server can be matched according to an XPath value of the current operation interface element, matched buried point configuration service related data is collected, and finally the data is uploaded to the server according to the strategy of the embodiment 1, and the purpose of collecting user behavior data is achieved.
The present embodiment also provides a computer device, which includes a memory, a processor, and a computer program stored in the memory and executable on the processor, and when the processor executes the computer program, the steps of the method according to embodiment 1 are implemented.
Further, the present embodiment also provides a readable storage medium, on which a computer program is stored, and the computer program, when executed by a processor, implements the steps in the method of embodiment 1.
It will be understood by those skilled in the art that all or part of the processes of the methods of the above embodiments may be implemented by hardware related to instructions of a computer program, which may be stored in a non-volatile computer-readable storage medium, and when executed, the computer program may include the processes of embodiment 1. Any reference to memory, storage, database, or other medium used in the embodiments provided herein may include non-volatile and/or volatile memory, among others. Non-volatile memory can include read-only memory (ROM), Programmable ROM (PROM), Electrically Programmable ROM (EPROM), Electrically Erasable Programmable ROM (EEPROM), or flash memory. Volatile memory can include Random Access Memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in a variety of forms such as Static RAM (SRAM), Dynamic RAM (DRAM), Synchronous DRAM (SDRAM), Double Data Rate SDRAM (DDRSDRAM), Enhanced SDRAM (ESDRAM), Synchronous Link DRAM (SLDRAM), Rambus Direct RAM (RDRAM), direct bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM).
It should be understood that the above examples are only for clarity of illustration and are not intended to limit the embodiments. Other variations and modifications will be apparent to persons skilled in the art in light of the above description. And are neither required nor exhaustive of all embodiments. And obvious variations or modifications therefrom are within the scope of the invention.
Claims (9)
1. A method for dynamically embedding and collecting client user behavior data is characterized by comprising the following steps:
s1, establishing interface elements on the client editing interface;
s2, defining user operation behaviors, and acquiring mapping relation data of the interface elements and the user operation behaviors;
s3, storing the mapping relation data and sending to each client;
s4, starting the client, judging whether the buried point data is updated or not, if so, saving the updated buried point configuration file to the client, and saving the latest version number information;
and S5, uploading the user behavior dynamic buried point data to a server.
2. The method for dynamic embedded point collection of client user behavior data according to claim 1, wherein the step S1 includes:
s11, starting an editing tool, and selecting a client element needing service embedding by using the editing tool;
and S12, determining the XPath of the container where the interface element is located, and obtaining the unique interface element.
3. The method for dynamic collection of embedded points of client user behavior data as claimed in claim 2, wherein the XPath values are further processed by MD5 encryption coding.
4. The method for dynamic embedded point collection of client user behavior data according to claim 3, wherein in the step S2, the user operation behavior is defined by the following steps:
allocating an objectID for each business operation behavior, wherein the objectID is provided with corresponding configuration and description at a server end;
the mapping relation data is established through the XPath value, the CPath value of the interface view and the Object ID, and the mapping relation data is also uploaded to a server.
5. The method for dynamic embedded point collection of client user behavior data according to claim 4, wherein the step of creating interface elements in step S1 further comprises the step of dynamically injecting listening logic code for adding user operation events.
6. The method for collecting dynamic embedded points of user behavior data at client end according to claim 5, wherein the uploading of the dynamic embedded points data of user behavior to the server in step S5 is: real-time uploading, uploading at specific intervals, starting uploading, background uploading.
7. The utility model provides a customer end user behavior data developments collection system that buries a little which characterized in that includes:
the editing module is used for establishing interface elements on a client interface;
the matching module defines user operation behaviors and acquires mapping relation data of the interface elements and the user operation behaviors;
the storage module is used for storing the mapping relation data and issuing the mapping relation data to each client;
the detection module is used for judging whether the buried point data is updated or not when the client is started, if so, storing the updated buried point configuration file to the client, and storing the latest version number information;
and the uploading module is used for uploading the user behavior dynamic buried point data to the server.
8. A computer device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, characterized in that the steps of the method of any of claims 1 to 6 are implemented when the computer program is executed by the processor.
9. A readable storage medium, on which a computer program is stored, which, when being executed by a processor, carries out the steps of the method according to any one of claims 1 to 6.
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