CN113377775A - Information processing method and device - Google Patents
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- G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
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Abstract
The embodiment of the disclosure discloses an information processing method and device, wherein the method comprises the steps of firstly, after historical creative material data are obtained, extracting attribute information according to standard attributes aiming at different types of historical creative material data to obtain standard SKU information corresponding to the different types of creative material data; structuring the standard attributes and the attribute information to obtain a metadata base, wherein one standard attribute corresponds to one or more attribute information; finally, establishing a mapping relation between the standard SKU information and a metadata base; in response to receiving a request to configure attribute information for the current creative material, dynamically configuring the attribute information based on the mapping relationship. Through structuralizing intention material information to can the arbitrary material of efficient management, and can accurately describe the intention material information that constantly changes, and then solved among the correlation technique, manage intention material inefficiency, can't carry out the defect of accurate description to the intention material that constantly changes.
Description
Technical Field
The present disclosure relates to the field of data processing technologies, and in particular, to an information processing method and apparatus.
Background
With the increasing digitization of advertising marketing, the difficulty of managing creative materials on line also increases.
In the related technology, the online management of the creative materials still adopts a mode of manually managing the creative materials one by one, and the management difficulty is high and the management efficiency is low.
Disclosure of Invention
The present disclosure is directed to an information processing method and apparatus.
In order to achieve the above object, according to a first aspect of the present disclosure, there is provided an information processing method including: after the historical creative material data are obtained, extracting attribute information according to standard attributes aiming at different types of historical creative material data to obtain standard SKU information corresponding to the different types of creative material data; structuring the standard attributes and the attribute information to obtain a metadata database, wherein one standard attribute corresponds to one or more attribute information; establishing a mapping relation between the standard SKU information and the metadata base; and responding to a received request for configuring the attribute information of the current creative material, and dynamically configuring the attribute information based on the mapping relation.
Optionally, the method further comprises: in response to receiving a query request, analyzing fields contained in the query request; determining a target standard attribute matched with the analyzed field; and feeding back the attribute information corresponding to the target standard attribute as response data.
Optionally, the method further comprises: creating a dynamic query rule; in response to receiving a request to search the metadatabase for target attribute information in a target manner, determining the target attribute information based on the dynamic query rules.
Optionally, after the mapping relationship between the standard SKU information and the metadata database is established, the method further includes: adjusting the information in the metadata database in real time to obtain an adjusted metadata database; and adjusting the mapping relation between the standard SKU information and the adjusted metadata base.
Optionally, in response to receiving a request for configuring attribute information of current creative material, dynamically configuring the attribute information based on the mapping relationship includes: in response to receiving a request for assigning value to attribute information of a current creative material, assigning value to the current creative material after determining standard attributes of the current creative material and corresponding attribute information based on the mapping relationship; and/or adjusting the mapping relationship in response to receiving a request to adjust attribute information for current creative material.
According to a second aspect of the present disclosure, there is provided an information processing apparatus comprising: the information extraction unit is configured to extract attribute information of different types of historical creative material data according to standard attributes after the historical creative material data are obtained, and obtain standard SKU information corresponding to the different types of creative material data; the information structuring unit is configured to structure the standard attributes and the attribute information to obtain a metadata base, wherein one standard attribute corresponds to one or more attribute information; a processing unit configured to map the standard SKU information with the metadata base; a dynamic configuration unit configured to dynamically configure attribute information of a current creative material based on the mapping relationship in response to receiving a request to configure the attribute information.
Optionally, the apparatus further comprises: the analysis unit is configured to respond to the received query request and analyze the fields contained in the query request; a determining unit configured to determine a target standard attribute matching the parsed field; and the feedback unit is configured to feed back the attribute information corresponding to the target standard attribute as response data.
Optionally, the apparatus further comprises: a creating unit configured to create a dynamic query rule; a search unit configured to determine the target attribute information based on the dynamic query rule in response to receiving a request for searching the metadata repository target attribute information in a target manner.
Optionally, the apparatus further comprises: the first adjusting unit is configured to adjust the information in the metadata database in real time to obtain an adjusted metadata database; a second adjusting unit configured to adjust the mapping relationship between the standard SKU information and the adjusted metadata base.
According to a third aspect of the present disclosure, there is provided a computer-readable storage medium storing computer instructions for causing the computer to execute the information processing method of any one of claims 1 to 5.
The information processing method and the device in the embodiment of the disclosure comprise the steps of firstly, after historical creative material data are obtained, extracting attribute information according to standard attributes aiming at different types of historical creative material data to obtain standard SKU information corresponding to the different types of creative material data; structuring the standard attributes and the attribute information to obtain a metadata base, wherein one standard attribute corresponds to one or more attribute information; finally, establishing a mapping relation between the standard SKU information and a metadata base; in response to receiving a request to configure attribute information for the current creative material, dynamically configuring the attribute information based on the mapping relationship. Through structuralizing intention material information to can the arbitrary material of efficient management, and can accurately describe the intention material information that constantly changes, and then solved among the correlation technique, manage intention material inefficiency, can't carry out the defect of accurate description to the intention material that constantly changes.
Drawings
In order to more clearly illustrate the embodiments of the present disclosure or the technical solutions in the prior art, the drawings needed to be used in the description of the embodiments or the prior art will be briefly described below, and it is obvious that the drawings in the following description are some embodiments of the present disclosure, and other drawings can be obtained by those skilled in the art without creative efforts.
FIG. 1 is a flow chart of an information processing method according to an embodiment of the present disclosure;
fig. 2 is a structural diagram of an information processing apparatus according to an embodiment of the present disclosure;
fig. 3 is a schematic diagram of an electronic device according to an embodiment of the disclosure.
Detailed Description
In order to make the technical solutions of the present disclosure better understood by those skilled in the art, the technical solutions of the embodiments of the present disclosure will be clearly and completely described below with reference to the drawings in the embodiments of the present disclosure, and it is obvious that the described embodiments are only some embodiments of the present disclosure, not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments disclosed herein without making any creative effort, shall fall within the protection scope of the present disclosure.
It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the above-described drawings are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It should be understood that the data so used may be interchanged under appropriate circumstances such that embodiments of the present disclosure may be described herein. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.
It should be noted that, in the present disclosure, the embodiments and features of the embodiments may be combined with each other without conflict. The present disclosure will be described in detail below with reference to the accompanying drawings in conjunction with embodiments.
The attribute of the creative material is constantly changed and is reflected at 3 points:
a. different types of creative materials have different attributes, for example, a type a creative material includes an attribute type and a channel, and a type B creative material includes an attribute complexity and an effect.
b. Different types of creative materials have different attribute values although the same attribute is contained, for example, the type C creative material contains attribute-effect, and the attribute value is dynamic; the D-type creative material comprises attributes and effects, and the attribute value is static.
c. The same kind of creative materials are endowed with more attributes and attribute values along with the life cycle of the creation. For example, the E-type creative material is not yet aware of the channel to be applied when it is initially created, and is given an attribute value when it is delivered after creation is completed: channel-jitter.
Thus, if the attributes of the creative material that changes constantly are accurately described, the conventional technical solution is no longer feasible.
According to an embodiment of the present disclosure, there is provided an information processing method, as shown in fig. 1, including steps 101 to 104 as follows:
step 101: after the historical creative material data are obtained, extracting attribute information according to standard attributes aiming at different types of historical creative material data to obtain standard SKU information corresponding to the different types of creative material data.
In this embodiment, the types of creative material may include, but are not limited to, a flat creative type, a long graph type, a short video type, and the like. After the historical creative material data is acquired, the types of the historical creative material data can be automatically determined, and then the attribute information of the historical creative material data of different types is extracted. The creative material data of the same type can be extracted according to the same standard attribute to obtain attribute information. Each type of creative material may include different annotation attributes, for short video types of creative material, standard attributes of which may include, but are far from limited to, name, simple description, complexity, platform, channel, authoring period, and so forth; and attribute information corresponding to the standard attribute is the attribute value corresponding to the attribute. For creative materials of the flat creative type, its standard attributes may include, but are far from limited to, name, complexity, platform, price pre-estimate interval, and the like. Other types of creative materials are not described in detail. It will be appreciated that the standard attributes are far from being limited to the enumerated examples described above.
The SKU information extracted finally may include, but is not limited to, information corresponding to names, information corresponding to simple descriptions, information corresponding to example diagrams, tag information such as creative types, complexity, platforms and channels, creation cycle information, forecast price interval information, and the like. A standard SKU library may be created based on the determined SKU information, in which the creative materials of the same type may correspond to the same SKU; different types of creative material may correspond to different SKUs.
Specifically, the types of the creative material data can be marked in advance, and then the types of the historical creative material data can be automatically determined in a tag identification mode. Meanwhile, marking is carried out on the creative materials in advance according to the standard attributes and the attribute information, when the attribute information of the historical materials is extracted, the tags can be read and identified, the attribute information under the preset attributes is obtained, and the extraction of the attribute information of the creative materials is achieved.
Step 102: and structuring the standard attributes and the attribute information to obtain a metadata database, wherein one standard attribute corresponds to one or more attribute information.
In this optional implementation, the standard attribute and the attribute value corresponding to the standard attribute are structured. May be a metadata base that establishes standard attributes and attribute values corresponding to the standard attributes, which may be used to describe standard SKU information. The meta-database contains a standard attribute collection, and one attribute corresponds to a plurality of attribute values, for example, the attribute information (attribute value) corresponding to the attribute of "plain style" may include "ancient style", "brief", "sketch", "cartoon", and so on. In the metadata base, one standard attribute may correspond to a plurality of attribute information.
Step 103: and establishing a mapping relation between the standard SKU information and the metadata base.
In this embodiment, after the metadata database is established, in order to associate the creative material of the same type with the standard attributes and the attribute information in the metadata database, the standard SKU information corresponding to the creative material of the type may be mapped with one (or more) attribute information of the attribute information corresponding to each of the standard attributes and the plurality of standard attributes in the metadata database. For example, the SKU of "Pivot Primary Vision" is mapped to "flat style", "complexity" of the metadata repository, and "ancient wind" corresponding to "flat style", and "medium" corresponding to "complexity".
As an optional implementation manner of this embodiment, after the mapping relationship between the standard SKU information and the metadata database is established, the method further includes: adjusting the information in the metadata database in real time to obtain an adjusted metadata database; and adjusting the mapping relation between the standard SKU information and the adjusted metadata base.
In this optional implementation manner, the method may be used to adjust the attribute information in the metadata base, and may first determine the configuration information (standard attribute and attribute information) corresponding to the standard SKU information, and then adjust the configuration information corresponding to the standard SKU information as needed. The adjustment manner may include addition, deletion, modification, and the like of attribute information corresponding to the attribute.
It is understood that the method for adjusting the attribute information in the metadata database may include, but is not limited to: the database is accessed or modified through the JDBC API form or directly accessed or modified in the SQL mode.
Specifically, when adding the attribute information, a corresponding relationship between the added attribute information and the standard SKU may be established, for example, for a creative material of the type "cut primary vision", standard attributes and attribute values of "flat style" - "ancient wind", "complexity" - "medium", are pre-configured for the standard SKU in the metadata base, and a "channel" thereof is not configured.
When the attribute information is deleted, the correspondence of the attribute information to the standard SKU may be deleted. For example, for creative materials of the type of "pictorial primary vision", standard attributes and attribute values of "plain style" - "ancient wind" and "complexity" - "medium" are pre-configured for the standard SKU in the metadata base, and the attribute information of "complexity" needs to be deleted according to business needs, so that the corresponding relation between "medium" and the standard SKU is deleted in the metadata base at this time.
When the attribute information is adjusted, the corresponding relationship between the attribute information and the standard SKU can be adjusted, for example, for creative materials of the type of "cut primary vision", standard attributes and attribute values of "plain style" - "ancient style", "complexity" - "medium", are pre-configured for the standard SKU in the metadata base, and an author finds that the authoring difficulty changed according to the customer requirements is reduced in the authoring process, so that the attribute information can be adjusted in real time, the "medium" attribute information corresponding to the "complexity" is adjusted to be "simple", that is, the "simple" attribute information is associated with the standard SKU, and the associated relationship between the "medium" attribute information and the standard SKU is deleted.
The optional implementation mode can adjust the standard attributes and the attribute information in the metadata database, thereby enhancing the richness of the metadata database data, realizing the editability of the data and enhancing the adaptability to continuously changing creative materials.
It will be appreciated that the above adjustment is merely exemplary, and that the attribute information of the creative material may be adjusted in any other manner to accurately describe the changing creative material. And adjusting the standard attribute in the metadata database as required, and changing the corresponding relation between the standard SKU and the standard attribute according to the adjustment mode, which is not described herein again.
Step 104: and responding to a received request for configuring the attribute information of the current creative material, and dynamically configuring the attribute information based on the mapping relation.
In this embodiment, the current creative material is configured and may include standard attributes for determining the current creative material and information corresponding to the standard attributes. Real-time adjustment of the standard attributes of the current creative material, as well as standard attribute information, may also be included.
As an optional implementation manner of this embodiment, in response to receiving a request for assigning attribute information of a current creative material, based on the mapping relationship, assigning a value to the current creative material after determining a standard attribute of the current creative material and corresponding attribute information; and/or adjusting the mapping relationship in response to receiving a request to adjust attribute information for current creative material.
In this optional manner, on one hand, the method may be used to determine the standard attribute of the current creative material and information corresponding to the standard attribute. Specifically, the creative type of the current material may be determined first, then the standard SKU information corresponding to the type is determined, after the standard SKU information is determined, the standard attribute mapped thereto and the attribute information corresponding to the standard attribute are determined in the metadata database, then a plurality of target attribute information determined in any manner may be received (for example, by a click and selection manner of the user terminal), and the standard SKU information is assigned based on the standard attribute and the target attribute information, and the assignment may include, but is not limited to, establishing an association relationship. For example, when determining attribute information of a certain furniture advertisement, first automatically determining a type "short video" corresponding to the certain furniture advertisement, and then determining a standard attribute "creation period" and "complexity" corresponding to the "short video" type, where the standard attribute "creation period" may include "one day", "one month", and so on, and where the standard attribute "complexity" may include "simple", "medium", and "complex", and finally after receiving attribute information determined by a user end, such as: "one day", "simple", the standard attributes "authoring period", "complexity", and the standard SKU information for "one day", "simple" short videos are associated.
Specifically, the technical means adopted for identifying the type of the creative material can adopt various technical means, and can include automatically (or manually) marking a large amount of creative materials to be priced to identify the type of the creative materials, and identifying the type of the creative materials to be priced by identifying the tag when identifying the type. The file format (data) type of the creative material may also be automatically identified to determine its corresponding type. The type identification can also be performed by adopting an undisclosed technical means, and is not limited herein.
In this optional implementation manner, on the other hand, the method may be used to perform real-time adjustment on the attribute information of the current creative material, and may first determine the configuration information (standard attribute and attribute information) corresponding to the standard SKU information, and then adjust the configuration information corresponding to the standard SKU information as needed. The adjustment means may include addition, deletion, modification, and the like of the attribute information.
Specifically, when adding the attribute information, a corresponding relationship between the added attribute information and the standard SKU may be established, for example, for a creative material of the type "cut primary vision", standard attributes and attribute values of "flat style" - "ancient wind", "complexity" - "medium", are pre-configured for the standard SKU in the metadata base, and a "channel" thereof is not configured.
When the attribute information is deleted, the correspondence of the attribute information to the standard SKU may be deleted. For example, for creative materials of the type of "pictorial primary vision", standard attributes and attribute values of "plain style" - "ancient wind" and "complexity" - "medium" are pre-configured for the standard SKU in the metadata base, and the attribute information of "complexity" needs to be deleted according to business needs, so that the corresponding relation between "medium" and the standard SKU is deleted in the metadata base at this time.
When the attribute information is adjusted, the corresponding relationship between the attribute information and the standard SKU can be adjusted, for example, for creative materials of the type of "cut primary vision", standard attributes and attribute values of "plain style" - "ancient style", "complexity" - "medium", are pre-configured for the standard SKU in the metadata base, and an author finds that the authoring difficulty changed according to the customer requirements is reduced in the authoring process, so that the attribute information can be adjusted in real time, the "medium" attribute information corresponding to the "complexity" is adjusted to be "simple", that is, the "simple" attribute information is associated with the standard SKU, and the associated relationship between the "medium" attribute information and the standard SKU is deleted.
In this optional implementation, real-time updating of descriptions of the creative material that are constantly changing is achieved.
It will be appreciated that the above adjustment is merely exemplary, and that the attribute information of the creative material may be adjusted in any other manner to accurately describe the changing creative material. And adjusting the standard attribute in the metadata database as required, and changing the corresponding relation between the standard SKU and the standard attribute according to the adjustment mode, which is not described herein again.
As an optional implementation manner of this embodiment, in response to receiving a query request, a field included in the query request is analyzed; determining a target standard attribute matched with the analyzed field; and feeding back the attribute information corresponding to the target standard attribute as response data.
In this optional implementation manner, the third-party query system designs a standard query field corresponding to itself for its own requirement, and when the standard query field and the metadata database in this embodiment are used, the purpose of searching for the attribute information cannot be achieved. Therefore, after the metadata base is connected with a third-party system, the standard attribute and the attribute information in the metadata base can accurately determine the queried standard attribute and attribute information under the condition of different query fields, a dynamic analysis Json rule can be created, the query fields are dynamically analyzed, the marking attribute corresponding to the fields in the metadata base is determined, then the attribute information under the standard attribute is determined, and the standard attribute information are used as feedback data to be fed back.
Specifically, the standard attribute may be stored in a database in a data format of JSON, and when the attribute information of the standard attribute is determined by a third-party system, a dynamic parsing rule is introduced, and the JSON is parsed into Object objects according to a normal standard; and resolving the Object into standard attributes which can be identified by a third-party system by using a dynamic resolving rule.
For example: when the attribute information of the channel is determined by the third-party system, the attribute information corresponding to the channel can be determined as the channel by using the dynamic analysis rule, so that the attribute information corresponding to the channel can be determined.
The optional implementation mode realizes that the attribute information can be accurately determined aiming at different fields, and enhances the applicability of the metadata database.
As an optional implementation manner of this embodiment, the method further includes: creating a dynamic query rule; in response to receiving a request to search the metadatabase for target attribute information in a target manner, determining the target attribute information based on the dynamic query rules.
In this optional implementation manner, besides the field search manner, a plurality of search manners may be included, and in order to accurately determine the standard attribute and the standard attribute information in the metadata database in different search manners, a dynamic ES query rule may be created, so that the standard attribute and the attribute information of the standard SKU may be accurately determined in a plurality of query manners.
It should be noted that the steps illustrated in the flowcharts of the figures may be performed in a computer system such as a set of computer-executable instructions and that, although a logical order is illustrated in the flowcharts, in some cases, the steps illustrated or described may be performed in an order different than presented herein.
According to an embodiment of the present disclosure, there is also provided an apparatus for implementing the information processing method, as shown in fig. 2, the apparatus including: the information extraction unit 201 is configured to extract attribute information of different types of historical creative material data according to standard attributes after acquiring the historical creative material data, so as to obtain standard SKU information corresponding to the different types of creative material data; an information structuring unit 202, configured to structure the standard attribute and the attribute information to obtain a metadata base, where the standard attribute corresponds to one or more attribute information; a processing unit 203 configured to map the standard SKU information with the metadata base; a dynamic configuration unit 204 configured to dynamically configure attribute information for the current creative material based on the mapping relationships in response to receiving a request to configure the attribute information.
As an optional implementation manner of this embodiment, the apparatus further includes: the analysis unit is configured to respond to the received query request and analyze the fields contained in the query request; a determining unit configured to determine a target standard attribute matching the parsed field; and the feedback unit is configured to feed back the attribute information corresponding to the target standard attribute as response data.
As an optional implementation manner of this embodiment, the apparatus further includes: a creating unit configured to create a dynamic query rule; a search unit configured to determine the target attribute information based on the dynamic query rule in response to receiving a request for searching the metadata repository target attribute information in a target manner.
As an optional implementation manner of this embodiment, the apparatus further includes: the first adjusting unit is configured to adjust the information in the metadata database in real time to obtain an adjusted metadata database; a second adjusting unit configured to adjust the mapping relationship between the standard SKU information and the adjusted metadata base.
The disclosed embodiment provides an electronic device, as shown in fig. 3, which includes one or more processors 31 and a memory 32, and one processor 33 is taken as an example in fig. 3.
The controller may further include: an input device 33 and an output device 34.
The processor 31, the memory 32, the input device 33 and the output device 34 may be connected by a bus or other means, and fig. 3 illustrates the connection by a bus as an example.
The processor 31 may be a Central Processing Unit (CPU). The processor 31 may also be other general purpose processors, Digital Signal Processors (DSPs), Application Specific Integrated Circuits (ASICs), Field Programmable Gate Arrays (FPGAs) or other programmable logic devices, discrete gate or transistor logic devices, discrete hardware components, or combinations thereof. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like.
The memory 32, which is a non-transitory computer readable storage medium, may be used to store non-transitory software programs, non-transitory computer executable programs, and modules, such as program instructions/modules corresponding to the control methods in the embodiments of the present disclosure. The processor 31 executes various functional applications of the server and data processing, i.e., implements the information processing method of the above-described method embodiment, by running non-transitory software programs, instructions, and modules stored in the memory 32.
The memory 32 may include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application program required for at least one function; the storage data area may store data created according to use of a processing device operated by the server, and the like. Further, the memory 32 may include high speed random access memory, and may also include non-transitory memory, such as at least one magnetic disk storage device, flash memory device, or other non-transitory solid state storage device. In some embodiments, the memory 32 may optionally include memory located remotely from the processor 31, which may be connected to a network connection device via a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
The input device 33 may receive input numeric or character information and generate key signal inputs related to user settings and function control of the processing device of the server. The output device 34 may include a display device such as a display screen.
One or more modules are stored in the memory 32, which when executed by the one or more processors 31 perform the method as shown in fig. 1.
It will be understood by those skilled in the art that all or part of the processes of the methods of the embodiments described above can be implemented by a computer program to instruct related hardware, and the program can be stored in a computer readable storage medium, and when executed, the program can include the processes of the embodiments of the motor control methods described above. The storage medium may be a magnetic disk, an optical disk, a Read-only memory (ROM), a Random Access Memory (RAM), a flash memory (FlashMemory), a hard disk (hard disk drive, abbreviated as HDD) or a Solid State Drive (SSD), etc.; the storage medium may also comprise a combination of memories of the kind described above.
Although the embodiments of the present disclosure have been described in conjunction with the accompanying drawings, those skilled in the art may make various modifications and variations without departing from the spirit and scope of the present disclosure, and such modifications and variations fall within the scope defined by the appended claims.
Claims (10)
1. An information processing method characterized by comprising:
after the historical creative material data are obtained, extracting attribute information according to standard attributes aiming at different types of historical creative material data to obtain standard SKU information corresponding to the different types of creative material data;
structuring the standard attributes and the attribute information to obtain a metadata database, wherein one standard attribute corresponds to one or more attribute information;
establishing a mapping relation between the standard SKU information and the metadata base;
and responding to a received request for configuring the attribute information of the current creative material, and dynamically configuring the attribute information based on the mapping relation.
2. The information processing method according to claim 1, characterized by further comprising:
in response to receiving a query request, analyzing fields contained in the query request;
determining a target standard attribute matched with the analyzed field;
and feeding back the attribute information corresponding to the target standard attribute as response data.
3. The information processing method according to claim 1, characterized by further comprising:
creating a dynamic query rule;
in response to receiving a request to search the metadatabase for target attribute information in a target manner, determining the target attribute information based on the dynamic query rules.
4. The information processing method of claim 1, wherein after mapping the standard SKU information to the metadata repository, the method further comprises:
adjusting the information in the metadata database in real time to obtain an adjusted metadata database;
and adjusting the mapping relation between the standard SKU information and the adjusted metadata base.
5. The information processing method of claim 1, wherein dynamically configuring attribute information of current creative material based on the mapping relationships in response to receiving a request to configure the attribute information comprises:
in response to receiving a request for assigning value to attribute information of a current creative material, assigning value to the current creative material after determining standard attributes of the current creative material and corresponding attribute information based on the mapping relationship; and/or the presence of a gas in the gas,
and adjusting the mapping relationship in response to receiving a request for adjusting the attribute information of the current creative material.
6. An information processing apparatus characterized by comprising:
the information extraction unit is configured to extract attribute information of different types of historical creative material data according to standard attributes after the historical creative material data are obtained, and obtain standard SKU information corresponding to the different types of creative material data;
the information structuring unit is configured to structure the standard attributes and the attribute information to obtain a metadata base, wherein one standard attribute corresponds to one or more attribute information;
a processing unit configured to map the standard SKU information with the metadata base;
a dynamic configuration unit configured to dynamically configure attribute information of a current creative material based on the mapping relationship in response to receiving a request to configure the attribute information.
7. The information processing apparatus according to claim 6, characterized in that the apparatus further comprises:
the analysis unit is configured to respond to the received query request and analyze the fields contained in the query request;
a determining unit configured to determine a target standard attribute matching the parsed field;
and the feedback unit is configured to feed back the attribute information corresponding to the target standard attribute as response data.
8. The information processing apparatus according to claim 6, characterized in that the apparatus further comprises:
a creating unit configured to create a dynamic query rule;
a search unit configured to determine the target attribute information based on the dynamic query rule in response to receiving a request for searching the metadata repository target attribute information in a target manner.
9. The information processing apparatus according to claim 6, characterized in that the apparatus further comprises:
the first adjusting unit is configured to adjust the information in the metadata database in real time to obtain an adjusted metadata database;
a second adjusting unit configured to adjust the mapping relationship between the standard SKU information and the adjusted metadata base.
10. A computer-readable storage medium characterized by storing computer instructions for causing a computer to execute an information processing method according to any one of claims 1 to 5.
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