CN110751518B - Equivalent method and device for different delivery forms and electronic equipment - Google Patents
Equivalent method and device for different delivery forms and electronic equipment Download PDFInfo
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- CN110751518B CN110751518B CN201910996344.5A CN201910996344A CN110751518B CN 110751518 B CN110751518 B CN 110751518B CN 201910996344 A CN201910996344 A CN 201910996344A CN 110751518 B CN110751518 B CN 110751518B
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Abstract
The application provides equivalent methods, equivalent devices and electronic equipment in different delivery forms, wherein the equivalent method comprises the steps of obtaining exposure times of target information in a preset time period; searching a visible coefficient and a utility coefficient corresponding to a target delivery form corresponding to target information from a pre-stored database; wherein, the visible coefficient is the average probability that the target information is seen by the target audience, and the utility coefficient is the influence degree of the target information on the target audience; and calculating a first product of the exposure times, the visible coefficient and the utility coefficient, and taking the obtained first product as the equivalent exposure times of the target putting form relative to the standard putting form. Through the equivalent method provided by the application, the equivalence of different release forms can be quantified and visually displayed to the information release provider, so that the information release provider can adjust the subsequent release strategy, and the waste of release resources is avoided.
Description
Technical Field
The application relates to the technical field of information delivery, in particular to equivalent methods and devices of different delivery forms and electronic equipment.
Background
The digital marketing specifically refers to the fact that the information releasing positions buy money and display the originality of the information releasing positions, namely, the information exposure is realized. Each information placement site can display information in a plurality of placement forms, such as different screens, different media platforms, different advertisement positions, different advertisement forms, different advertisement consumption scenes and the like, which all affect the effect of the advertisement.
However, most media and information publishers ignore the equivalence of different media, even if aware of the equivalence of different media, and choose to avoid considering that the equivalence of different forms cannot be quantified at present. Therefore, how to quantify the equivalence of different delivery forms is an urgent problem to be solved.
Disclosure of Invention
In view of this, an object of the embodiments of the present application is to provide equivalent methods and apparatuses for different delivery forms and an electronic device, which can quantify the equivalence of different delivery forms and visually display the equivalence to an information delivery provider, so that the information delivery provider can adjust a subsequent delivery policy, and waste of delivery resources is avoided.
In some embodiments, the present application provides equivalent methods in different delivery forms, wherein the exposure times of target information within a preset time period are obtained;
searching a visible coefficient and a utility coefficient corresponding to a target delivery form corresponding to the target information from a pre-stored database; the visibility coefficient is the average probability that the target information is seen by a target audience, and the utility coefficient is the influence degree of the target information on the target audience;
and calculating a first product of the exposure times, the visible coefficient and the utility coefficient, and taking the obtained first product as the equivalent exposure times of the target putting form relative to a standard putting form.
In some embodiments, the equivalent method of different delivery forms further comprises:
acquiring the watching times of the target information watched by a target audience in a preset time period and the playing times of the target information;
and calculating a second product of the watching times, the playing times, the visible coefficient and the utility coefficient, and taking the obtained second product as an equivalent total audience rating GRP of the target delivery form relative to a standard delivery form.
In some embodiments, before searching for the visible coefficient and the utility coefficient corresponding to the target delivery form corresponding to the target information, the equivalent methods for different delivery forms further include:
collecting and testing whether the point of regard of the audience falls into the position of the target information;
calculating a first number of test audiences of which the fixation points fall into the position of the target information;
and taking the first total quantity exposed by the target information in the test audience as a divisor, taking the first quantity as a dividend, calculating a first quotient value between the first total quantity and the first quantity, and taking the first quotient value as a visible coefficient corresponding to a target delivery form corresponding to the target information.
In some embodiments, before searching for the visible coefficient and the utility coefficient corresponding to the target delivery form corresponding to the target information, the equivalent methods for different delivery forms further include:
acquiring a survey result input by the test audience aiming at the questionnaire corresponding to the target information;
determining a first sub utility coefficient and a second sub utility coefficient corresponding to a target delivery form corresponding to the target information according to the investigation result;
and calculating the utility coefficient corresponding to the target delivery form corresponding to the target information by using the first sub utility coefficient and the second sub utility coefficient.
In some embodiments, in the equivalent method for different delivery forms, the determining, according to the survey result, a first sub-utility coefficient corresponding to a target delivery form corresponding to the target information includes:
screening out a second quantity of test audiences which correctly show the target information brand and a third quantity of test audiences which correctly show the target information brand after being reminded from the investigation result;
calculating a first sub-utility coefficient by using the second number, the third number, the first total number and the second total number; wherein the second total number is the number of the test audience not exposed by the target information.
In some embodiments, in the equivalent method of different delivery forms, the determining, according to the survey result, a second sub-utility coefficient corresponding to a target delivery form corresponding to the target information includes:
screening out a fourth quantity of test audiences which correctly show the target information content and a fifth quantity of test audiences which correctly show the target information content after being reminded from the investigation result;
and calculating to obtain a second sub utility coefficient by using the fourth quantity, the fifth quantity, the first total quantity and a second total quantity.
In some embodiments, in the equivalent methods for different delivery forms, the calculating, by using the first sub utility coefficient and the second sub utility coefficient, a utility coefficient corresponding to a target delivery form corresponding to the target information includes:
calculating an average of the first sub-utility coefficient and the second sub-utility coefficient;
and taking the average value as a dividend and the standard utility value as a divisor, calculating a second quotient value of the average value and the standard utility value, and taking the second quotient value as a utility coefficient corresponding to a target delivery form corresponding to the target information.
In some embodiments, the equivalent method of the different delivery forms further includes:
and storing the visible coefficient and the utility coefficient corresponding to the target delivery form corresponding to the target information into the database.
In some embodiments, the present application further provides an equivalent device in different delivery forms, where the equivalent device includes:
the first acquisition module is used for acquiring the exposure times of the target information in a preset time period;
the searching module is used for searching a visible coefficient and a utility coefficient corresponding to a target delivery form corresponding to the target information from a pre-stored database; the visibility coefficient is the average probability that the target information is seen by a target audience, and the utility coefficient is the influence degree of the target information on the target audience;
and the first calculation module is used for calculating a first product of the exposure times, the visible coefficient and the utility coefficient, and taking the obtained first product as the equivalent exposure times of the target release form relative to a standard release form.
In some embodiments, the present application further provides an electronic device, including: a processor, a memory and a bus, the memory storing machine-readable instructions executable by the processor, the processor and the memory communicating over the bus when the electronic device is operating, the machine-readable instructions when executed by the processor performing steps of an equivalent method as the different delivery forms.
The equivalent method, the equivalent device and the electronic equipment in different delivery forms are provided by the embodiment of the application, wherein the equivalent method comprises the steps of obtaining the exposure times of target information in a preset time period; searching a visible coefficient and a utility coefficient corresponding to a target delivery form corresponding to target information from a pre-stored database; wherein, the visible coefficient is the average probability that the target information is seen by the target audience, and the utility coefficient is the influence degree of the target information on the target audience; and calculating a first product of the exposure times, the visible coefficient and the utility coefficient, and taking the obtained first product as the equivalent exposure times of the target putting form relative to the standard putting form. According to the equivalent method, the equivalent exposure times of the target delivery form relative to the standard delivery form are calculated by utilizing the visible coefficient and the utility coefficient of the target delivery form which are obtained through pre-calculation, the equivalence of different delivery forms can be quantified and visually displayed to the information delivery provider, so that the information delivery provider can adjust the subsequent delivery strategy, and the waste of delivery resources is avoided.
In order to make the aforementioned objects, features and advantages of the present application more comprehensible, preferred embodiments accompanied with figures are described in detail below.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings that are required to be used in the embodiments will be briefly described below, it should be understood that the following drawings only illustrate some embodiments of the present application and therefore should not be considered as limiting the scope, and for those skilled in the art, other related drawings can be obtained from the drawings without inventive effort.
Fig. 1 is a flowchart illustrating an equivalent method in different delivery forms according to an embodiment of the present application;
FIG. 2 is a flow chart of an equivalent method of a different delivery form provided by the embodiment of the application;
FIG. 3 is a flow chart of an equivalent method of a different delivery form provided by the embodiment of the application;
FIG. 4 is a flow chart of an equivalent method of a different delivery form provided by the embodiment of the application;
FIG. 5 is a schematic structural diagram illustrating an equivalent device in a different delivery form according to an embodiment of the present application;
fig. 6 shows a schematic structural diagram of an electronic device provided in an embodiment of the present application.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present application clearer, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all the embodiments. The components of the embodiments of the present application, generally described and illustrated in the figures herein, can be arranged and designed in a wide variety of different configurations. Thus, the following detailed description of the embodiments of the present application, presented in the accompanying drawings, is not intended to limit the scope of the claimed application, but is merely representative of selected embodiments of the application. All other embodiments, which can be derived by a person skilled in the art from the embodiments of the present application without making any creative effort, shall fall within the protection scope of the present application.
Currently, most media and information publishers ignore the equivalence of different media, even if aware of the equivalence of different media, and choose to avoid given that the equivalence of different forms cannot be quantified at present. Therefore, how to quantify the equivalence of different delivery forms is an urgent problem to be solved. In view of the above problems, the equivalent method, the equivalent device and the electronic device in different delivery forms provided by the embodiment of the application can quantify the equivalence of different delivery forms and visually display the equivalence to the information delivery provider, so that the information delivery provider can adjust the subsequent delivery strategy, and waste of delivery resources is avoided.
For the purpose of facilitating an understanding of the embodiments of the present application, a detailed description will first be given of an equivalent method of the various modes of delivery disclosed in the embodiments of the present application.
As shown in fig. 1, a flowchart of an equivalent method in different delivery forms when a server is used as an execution subject in the embodiment of the present application is shown, and the specific steps are as follows:
s101, acquiring the exposure times of target information in a preset time period;
s102, searching a visible coefficient and a utility coefficient corresponding to a target delivery form corresponding to target information from a pre-stored database; wherein, the visible coefficient is the average probability that the target information is seen by the target audience, and the utility coefficient is the influence degree of the target information on the target audience;
s103, calculating a first product of the exposure times, the visible coefficient and the utility coefficient, and taking the obtained first product as the equivalent exposure times of the target putting form relative to the standard putting form.
In the specific implementation, the information publisher can use the equivalent method provided by the embodiment of the application to learn the delivery effect of the delivered target information at any time. Specifically, the exposure times of the target information in the preset time period may be obtained by using the camera, or the exposure times of the target information in the preset time period may be calculated by using the display code corresponding to the target information. The preset time period can be determined according to the requirements of the information distributor, and the exposure times of the target information, namely the display times of the target information, are irrelevant to whether a target audience watches the target information.
The database provided in the embodiment of the application comprises a visible coefficient and a utility coefficient of each delivery form relative to a standard delivery form, wherein the visible coefficient is the average probability that target information is seen by a target audience, and the utility coefficient is the influence degree of the target information on the target audience. After the target information to be calculated is determined, a target delivery form corresponding to the target information may be directly determined, for example, a delivery contract for viewing the target information, a display form for actually viewing the target information, and the like.
After finding the visible coefficient and the utility coefficient corresponding to the target delivery form corresponding to the target information, calculating a first product of the exposure times, the visible coefficient and the utility coefficient, and taking the obtained first product as the equivalent exposure times of the target delivery form relative to the standard delivery form, namely when the target information is displayed for 1 time by using the standard delivery form, the target information is displayed for the equivalent exposure times by using the target delivery form.
According to the equivalent method, the equivalent exposure times of the target delivery form relative to the standard delivery form are calculated by utilizing the visible coefficient and the utility coefficient of the target delivery form which are obtained through pre-calculation, the equivalence of different delivery forms can be quantified and visually displayed to the information delivery provider, so that the information delivery provider can adjust the subsequent delivery strategy, and the waste of delivery resources is avoided.
Similarly, the total audience rating may also be quantified by using the visible coefficient and the utility coefficient of the target delivery form, specifically, the method shown in fig. 2 includes the following steps:
s201, acquiring the watching times of the target information watched by the target audience in a preset time period and the playing times of the target information;
s202, calculating a second product of the watching times, the playing times, the visibility coefficient and the utility coefficient, and taking the obtained second product as an equivalent total audience rating GRP of the target launching form relative to the standard launching form.
Here, the number of times that the target information is viewed by the target audience within the preset time period, that is, the total number of times that the target audience views the target information within the preset time period, is more if the target audience frequently passes through the position where the target information is located and is interested in the target information; if the target audience rarely passes through the position of the target information and is not interested in the target information, the watching times are less. The playing frequency of the target information is the frequency displayed to the same target audience in a preset time period.
After the viewing times and the playing times are obtained, multiplication calculation is carried out on the viewing times, the playing times, the visible coefficients and the utility coefficients to obtain a second product, and the second product is the equivalent audience rating (GRP) of the target launching form relative to the standard launching form.
In summary, the equivalent exposure times and equivalent GRPs between different delivery forms can be quantified by using the visible coefficients and the utility coefficients, and the information delivery provider can adjust the current delivery strategy based on the equivalent exposure times and equivalent GRPs of each delivery form relative to the standard delivery form, thereby avoiding waste of delivery resources, reducing the delivery cost of the information delivery provider to a certain extent, and improving the delivery effect of the target information delivered by the information delivery provider.
Further, fig. 3 is a method for calculating a visible coefficient corresponding to a target delivery form corresponding to target information before searching for the visible coefficient and the utility coefficient corresponding to the target delivery form corresponding to the target information, wherein the specific steps are as follows:
s301, collecting whether the watching point of the test audience falls into the position of the target information;
s302, calculating a first number of test audiences of which the fixation points fall into the position of the target information;
s303, taking the first total quantity exposed by the target information in the tested audience as a divisor and the first quantity as a dividend, calculating a first quotient value between the first total quantity and the first quantity, and taking the first quotient value as a visible coefficient corresponding to a target delivery form corresponding to the target information.
In particular implementations, the determination of the visibility coefficient is made by a number of test audiences. Specifically, the test audience carries the eye tracker, and when the test audience passes through the display area corresponding to the target information, the eye tracker can collect the fixation point of the test audience and judge whether the fixation point falls into the position of the target information.
Calculating a first number of test audiences of which the gazing points fall in the positions of the target information, taking a first total number of the test audiences exposed by the target information (namely the total number of the test audiences exposed by the target information) in the test audiences as a divisor, taking the first number as a dividend, calculating a first quotient value between the first total number and the first number, and taking the first quotient value as a visible coefficient corresponding to a target release form corresponding to the target information. Of course, the first quotient value is a value smaller than 1, and the first quotient value may be multiplied by 100%, and the obtained product is used as the visible coefficient corresponding to the target delivery form corresponding to the target information.
Further, fig. 4 is a method for calculating a utility coefficient corresponding to a target delivery form corresponding to target information before searching for a visible coefficient and a utility coefficient corresponding to the target delivery form corresponding to the target information, wherein the specific steps are as follows:
s401, obtaining survey results input by a test audience aiming at a questionnaire corresponding to target information;
s402, determining a first sub utility coefficient and a second sub utility coefficient corresponding to a target delivery form corresponding to target information according to the investigation result;
s403, calculating utility coefficients corresponding to the target delivery forms corresponding to the target information by using the first sub utility coefficients and the second sub utility coefficients.
In the implementation, after the test audience passes through the area corresponding to the target information, a questionnaire corresponding to the target information is provided for the test audience, and the test audience inputs a questionnaire result aiming at the questionnaire. After the survey results input by the test audience aiming at the questionnaire corresponding to the target information are obtained, the survey results are analyzed and counted, and a first sub utility coefficient and a second sub utility coefficient corresponding to a target delivery form corresponding to the target information are determined.
Screening a second quantity of test audiences which correctly show the target information brand from the investigation result, namely directly recalling the quantity of the test audiences of the target information brand from all the test audiences; and the third number of the test audiences of the target information brand is correctly displayed after being reminded, namely, the number of the test audiences of the target information brand can be recalled after certain prompts (such as the type of the target information brand, the applicable age and the like) are given; calculating to obtain a first sub-utility coefficient by using the second quantity, the third quantity, the first total quantity and the second total quantity; the second total number is the number of the test audiences which are not exposed by the target information, and here, when the test audiences pass through the area corresponding to the target information, the target information is not displayed, so that a certain number of the test audiences which are not exposed by the target information exist.
Specifically, the second number is used as a dividend, the first total number is used as a divisor, and a first sub-quotient value between the second number and the first total number is calculated; taking the third quantity as a dividend and the second total quantity as a divisor, and calculating a second sub-quotient value between the third quantity and the second total quantity; and taking the first sub-quotient value as a subtree and the second sub-quotient value as a subtree, calculating a first sub-difference value between the first sub-quotient value and the second sub-quotient value, and multiplying the first sub-difference value by 100% to obtain a product as a first sub-utility coefficient. Of course, the first sub-utility coefficient may also be obtained by performing calculation by using other calculation methods based on the second number, the third number, the first total number, and the second total number, which is not specifically limited in this embodiment of the application.
Further, screening out a fourth number of test audiences correctly displaying the target information content from the investigation result, namely the number of the test audiences capable of directly recalling the target information content from all the test audiences; and a fifth number of test audiences who correctly show the target information content after being reminded, that is, the number of test audiences who can recall the target information content after giving a certain prompt (such as a character, a scene and the like of the target information content); and calculating to obtain a second sub utility coefficient by using the fourth quantity, the fifth quantity, the first total quantity and the second total quantity.
Specifically, the fourth quantity is used as a dividend, the first total quantity is used as a divisor, and a third sub-quotient value between the fourth quantity and the first total quantity is calculated; taking the fifth quantity as a dividend and the second total quantity as a divisor, and calculating a fourth sub-quotient value between the fifth quantity and the second total quantity; and taking the third sub-quotient value as a subtree and the fourth sub-quotient value as a subtree, calculating a second sub-difference value between the third sub-quotient value and the fourth sub-quotient value, and multiplying the second sub-difference value by 100% to obtain a product as a second sub-utility coefficient. Similarly, the second sub-utility coefficient may also be obtained by performing calculation by using another calculation method based on the fourth number, the fifth number, the first total number, and the second total number, which is not specifically limited in this embodiment of the application.
After the first sub-utility coefficient and the second sub-utility coefficient are obtained through calculation, calculating the average value of the first sub-utility coefficient and the second sub-utility coefficient; and taking the average value as a dividend, taking the standard utility value (obtained by pre-calculation) as a divisor, calculating a second quotient value of the average value and the standard utility value, and taking the second quotient value as a utility coefficient corresponding to a target delivery form corresponding to the target information.
In specific implementation, each delivery form can be tested in advance through testing audiences to obtain a visible coefficient and a utility coefficient corresponding to each delivery form, mapping relationships are set for the delivery forms, the visible coefficients and the utility coefficients, and the mapping relationships are stored in a database so as to be searched during application. It should be noted that the database may be updated according to a certain period, that is, the visible coefficient and the utility coefficient in the database are updated, so as to ensure the equivalent exposure times of the target delivery form and the accuracy of the equivalent GPR with respect to the standard delivery form.
Based on the same inventive concept, the embodiment of the present application further provides equivalent devices in different delivery forms corresponding to equivalent methods in different delivery forms, and as the principle of solving the problem of the device in the embodiment of the present application is similar to that of the equivalent methods in different delivery forms described above in the embodiment of the present application, the implementation of the device can refer to the implementation of the method, and repeated details are not repeated.
Referring to fig. 5, an equivalent device of a different delivery form provided by another embodiment of the present application includes:
a first obtaining module 501, configured to obtain exposure times of target information within a preset time period;
a searching module 502, configured to search, from a pre-stored database, a visible coefficient and a utility coefficient corresponding to a target delivery form corresponding to the target information; the visibility coefficient is the average probability that the target information is seen by a target audience, and the utility coefficient is the influence degree of the target information on the target audience;
a first calculating module 503, configured to calculate a first product of the exposure times, the visible coefficient, and the utility coefficient, and use the obtained first product as an equivalent exposure time of the target delivery form relative to a standard delivery form.
In one embodiment, the equivalent device of the different delivery forms further comprises:
a second obtaining module 504, configured to obtain the number of viewing times that the target information is viewed by a target audience within a preset time period, and the number of playing times of the target information;
a second calculating module 505, configured to calculate a second product of the viewing times, the playing times, the visibility coefficient, and the utility coefficient, and use the obtained second product as an equivalent total audience rating GRP of the target delivery form relative to a standard delivery form.
In another embodiment, the equivalent device of the different delivery forms further comprises:
a third calculating module 506, configured to collect whether the point of regard of the test audience falls into the position of the target information;
calculating a first number of test audiences of which the fixation points fall into the position of the target information;
and taking the first total quantity exposed by the target information in the test audience as a divisor, taking the first quantity as a dividend, calculating a first quotient value between the first total quantity and the first quantity, and taking the first quotient value as a visible coefficient corresponding to a target delivery form corresponding to the target information.
In another embodiment, the equivalent device of the different delivery forms further comprises:
a fourth calculating module 507, configured to obtain a survey result input by the test audience for the questionnaire corresponding to the target information;
determining a first sub utility coefficient and a second sub utility coefficient corresponding to a target delivery form corresponding to the target information according to the investigation result;
and calculating the utility coefficient corresponding to the target delivery form corresponding to the target information by using the first sub utility coefficient and the second sub utility coefficient.
In another embodiment, when determining the first sub-utility coefficient corresponding to the target delivery form corresponding to the target information according to the survey result, the fourth calculating module 507 includes:
screening out a second quantity of test audiences which correctly show the target information brand and a third quantity of test audiences which correctly show the target information brand after being reminded from the investigation result;
calculating a first sub-utility coefficient by using the second number, the third number, the first total number and the second total number; wherein the second total number is the number of the test audience not exposed by the target information.
In another embodiment, when determining the second sub-utility coefficient corresponding to the target delivery form corresponding to the target information according to the survey result, the fourth calculating module 507 includes:
screening out a fourth quantity of test audiences which correctly show the target information content and a fifth quantity of test audiences which correctly show the target information content after being reminded from the investigation result;
and calculating to obtain a second sub utility coefficient by using the fourth quantity, the fifth quantity, the first total quantity and a second total quantity.
In another embodiment, when the fourth calculating module 507 calculates the utility coefficient corresponding to the target delivery form corresponding to the target information by using the first sub utility coefficient and the second sub utility coefficient, the fourth calculating module includes:
calculating an average of the first sub-utility coefficient and the second sub-utility coefficient;
and taking the average value as a dividend and the standard utility value as a divisor, calculating a second quotient value of the average value and the standard utility value, and taking the second quotient value as a utility coefficient corresponding to a target delivery form corresponding to the target information.
In another embodiment, the equivalent device of the different delivery forms further includes:
a storage module 508, configured to store the visible coefficient and the utility coefficient corresponding to the target delivery form corresponding to the target information in the database.
Fig. 6 illustrates a structure of an electronic device 600 according to an embodiment of the present invention, where the electronic device 600 includes: at least one processor 601, at least one network interface 604 or other user interface 603, memory 605, at least one communication bus 602. A communication bus 602 is used to enable connectivity communication between these components. The electronic device 600 optionally contains a user interface 603 including a display (e.g., touchscreen, LCD, CRT, Holographic (Holographic) or projection (Projector), etc.), a keyboard or a pointing device (e.g., mouse, trackball (trackball), touch pad or touchscreen, etc.).
The memory 605 may include both read-only memory and random access memory and provides instructions and data to the processor 601. A portion of the memory 605 may also include non-volatile random access memory (NVRAM).
In some embodiments, memory 605 stores the following elements, executable modules or data structures, or a subset thereof, or an expanded set thereof:
an operating system 6051 containing various system programs for implementing various basic services and for processing hardware-based tasks;
the application module 6052 contains various applications, such as a desktop (launcher), a Media Player (Media Player), a Browser (Browser), and the like, for implementing various application services.
In an embodiment of the present invention, processor 601, by invoking programs or instructions stored by memory 605, is configured to:
acquiring the exposure times of target information in a preset time period;
searching a visible coefficient and a utility coefficient corresponding to a target delivery form corresponding to the target information from a pre-stored database; the visibility coefficient is the average probability that the target information is seen by a target audience, and the utility coefficient is the influence degree of the target information on the target audience;
and calculating a first product of the exposure times, the visible coefficient and the utility coefficient, and taking the obtained first product as the equivalent exposure times of the target putting form relative to a standard putting form.
Optionally, the processor 601 executes a method further including:
acquiring the watching times of the target information watched by a target audience in a preset time period and the playing times of the target information;
and calculating a second product of the watching times, the playing times, the visible coefficient and the utility coefficient, and taking the obtained second product as an equivalent total audience rating GRP of the target delivery form relative to a standard delivery form.
Optionally, in the method executed by the processor 601, before searching for the visible coefficient and the utility coefficient corresponding to the target delivery form corresponding to the target information, the method further includes:
collecting and testing whether the point of regard of the audience falls into the position of the target information;
calculating a first number of test audiences of which the fixation points fall into the position of the target information;
and taking the first total quantity exposed by the target information in the test audience as a divisor, taking the first quantity as a dividend, calculating a first quotient value between the first total quantity and the first quantity, and taking the first quotient value as a visible coefficient corresponding to a target delivery form corresponding to the target information.
Optionally, in the method executed by the processor 601, before searching for the visible coefficient and the utility coefficient corresponding to the target delivery form corresponding to the target information, the method further includes:
acquiring a survey result input by the test audience aiming at the questionnaire corresponding to the target information;
determining a first sub utility coefficient and a second sub utility coefficient corresponding to a target delivery form corresponding to the target information according to the investigation result;
and calculating the utility coefficient corresponding to the target delivery form corresponding to the target information by using the first sub utility coefficient and the second sub utility coefficient.
Optionally, in a method executed by the processor 601, the determining, according to the survey result, a first sub-utility coefficient corresponding to a target delivery form corresponding to the target information includes:
screening out a second quantity of test audiences which correctly show the target information brand and a third quantity of test audiences which correctly show the target information brand after being reminded from the investigation result;
calculating a first sub-utility coefficient by using the second number, the third number, the first total number and the second total number; wherein the second total number is the number of the test audience not exposed by the target information.
Optionally, in a method executed by the processor 601, the determining, according to the survey result, a second sub-utility coefficient corresponding to a target delivery form corresponding to the target information includes:
screening out a fourth quantity of test audiences which correctly show the target information content and a fifth quantity of test audiences which correctly show the target information content after being reminded from the investigation result;
and calculating to obtain a second sub utility coefficient by using the fourth quantity, the fifth quantity, the first total quantity and a second total quantity.
Optionally, in a method executed by the processor 601, the calculating, by using the first sub utility coefficient and the second sub utility coefficient, a utility coefficient corresponding to a target delivery form corresponding to the target information includes:
calculating an average of the first sub-utility coefficient and the second sub-utility coefficient;
and taking the average value as a dividend and the standard utility value as a divisor, calculating a second quotient value of the average value and the standard utility value, and taking the second quotient value as a utility coefficient corresponding to a target delivery form corresponding to the target information.
Optionally, the processor 601 executes a method further including:
and storing the visible coefficient and the utility coefficient corresponding to the target delivery form corresponding to the target information into the database.
The computer program product of the equivalent method and apparatus in different delivery forms provided in the embodiment of the present application includes a computer readable storage medium storing program codes, and instructions included in the program codes may be used to execute the method in the foregoing method embodiment.
Specifically, the storage medium can be a general storage medium, such as a mobile disk, a hard disk, and the like, and when a computer program on the storage medium is run, the equivalent methods of the different delivery forms can be executed, so that the equivalence of the different delivery forms can be quantified and visually displayed to the information delivery provider, so that the information delivery provider can adjust a subsequent delivery strategy, and waste of delivery resources is avoided.
The functions, if implemented in the form of software functional units and sold or used as a stand-alone product, may be stored in a non-volatile computer-readable storage medium executable by a processor. Based on such understanding, the technical solution of the present application or portions thereof that substantially contribute to the prior art may be embodied in the form of a software product stored in a storage medium and including instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present application. And the aforementioned storage medium includes: various media capable of storing program codes, such as a usb disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk, or an optical disk.
Finally, it should be noted that: the above-mentioned embodiments are only specific embodiments of the present application, and are used for illustrating the technical solutions of the present application, but not limiting the same, and the scope of the present application is not limited thereto, and although the present application is described in detail with reference to the foregoing embodiments, those skilled in the art should understand that: any person skilled in the art can modify or easily conceive the technical solutions described in the foregoing embodiments or equivalent substitutes for some technical features within the technical scope disclosed in the present application; such modifications, changes or substitutions do not depart from the spirit and scope of the exemplary embodiments of the present application, and are intended to be covered by the scope of the present application. Therefore, the protection scope of the present application shall be subject to the protection scope of the claims.
Claims (8)
1. An equivalent method for different delivery forms, comprising:
acquiring the exposure times of target information in a preset time period;
searching a visible coefficient and a utility coefficient corresponding to a target delivery form corresponding to the target information from a pre-stored database; the visibility coefficient is the average probability that the target information is seen by a target audience, and the utility coefficient is the influence degree of the target information on the target audience;
calculating a first product of the exposure times, the visible coefficient and the utility coefficient, and taking the obtained first product as the equivalent exposure times of the target release form relative to a standard release form;
before searching for the visible coefficient and the utility coefficient corresponding to the target delivery form corresponding to the target information, the method further comprises the following steps:
collecting and testing whether the point of regard of the audience falls into the position of the target information;
calculating a first number of test audiences of the positions of the fixation points falling into the target information;
taking a first total quantity exposed by the target information in the test audience as a divisor, taking the first quantity as a dividend, calculating a first quotient value between the first total quantity and the first quantity, and taking the first quotient value as a visible coefficient corresponding to a target delivery form corresponding to the target information;
acquiring a survey result input by the test audience aiming at the questionnaire corresponding to the target information;
determining a first sub utility coefficient and a second sub utility coefficient corresponding to a target delivery form corresponding to the target information according to the investigation result;
and calculating the utility coefficient corresponding to the target delivery form corresponding to the target information by using the first sub utility coefficient and the second sub utility coefficient.
2. The equivalent method according to claim 1, further comprising:
acquiring the watching times of the target information watched by a target audience in a preset time period and the playing times of the target information;
and calculating a second product of the watching times, the playing times, the visible coefficient and the utility coefficient, and taking the obtained second product as an equivalent total audience rating GRP of the target delivery form relative to a standard delivery form.
3. The equivalent method according to claim 1, wherein the determining a first sub-utility coefficient corresponding to a target delivery form corresponding to the target information according to the survey result comprises:
screening out a second quantity of test audiences which correctly show the target information brand from the investigation result, and a third quantity of test audiences which correctly show the target information brand after being reminded;
calculating a first sub-utility coefficient by using the second number, the third number, the first total number and the second total number; wherein the second total number is the number of the test audience not exposed by the target information.
4. The equivalent method according to claim 1, wherein the determining a second sub-utility coefficient corresponding to a target delivery form corresponding to the target information according to the survey result comprises:
screening out a fourth quantity of test audiences which correctly show the target information content and a fifth quantity of test audiences which correctly show the target information content after being reminded from the investigation result;
and calculating to obtain a second sub utility coefficient by using the fourth quantity, the fifth quantity, the first total quantity and a second total quantity.
5. The equivalent method according to claim 1, wherein the calculating utility coefficients corresponding to the target delivery forms corresponding to the target information by using the first sub-utility coefficients and the second sub-utility coefficients comprises:
calculating an average of the first sub-utility coefficient and the second sub-utility coefficient;
and taking the average value as a dividend and the standard utility value as a divisor, calculating a second quotient value of the average value and the standard utility value, and taking the second quotient value as a utility coefficient corresponding to a target delivery form corresponding to the target information.
6. The equivalent method according to claim 1, further comprising:
and storing the visible coefficient and the utility coefficient corresponding to the target delivery form corresponding to the target information into the database.
7. Equivalent device for different delivery forms, characterized in that it comprises:
the first acquisition module is used for acquiring the exposure times of the target information in a preset time period;
the searching module is used for searching a visible coefficient and a utility coefficient corresponding to a target delivery form corresponding to the target information from a pre-stored database; the visibility coefficient is the average probability that the target information is seen by a target audience, and the utility coefficient is the influence degree of the target information on the target audience;
the first calculation module is used for calculating a first product of the exposure times, the visible coefficient and the utility coefficient, and taking the obtained first product as the equivalent exposure times of the target release form relative to a standard release form;
the equivalent device further comprises:
the third calculation module is used for collecting whether the watching point of the test audience falls into the position of the target information;
calculating a first number of test audiences of which the fixation points fall into the position of the target information;
taking a first total quantity exposed by the target information in the test audience as a divisor, taking the first quantity as a dividend, calculating a first quotient value between the first total quantity and the first quantity, and taking the first quotient value as a visible coefficient corresponding to a target delivery form corresponding to the target information;
the fourth calculation module is used for acquiring survey results input by the test audience aiming at the questionnaire corresponding to the target information;
determining a first sub utility coefficient and a second sub utility coefficient corresponding to a target delivery form corresponding to the target information according to the investigation result;
and calculating the utility coefficient corresponding to the target delivery form corresponding to the target information by using the first sub utility coefficient and the second sub utility coefficient.
8. An electronic device, comprising: a processor, a memory and a bus, the memory storing machine-readable instructions executable by the processor, the processor and the memory communicating over the bus when the electronic device is operating, the machine-readable instructions, when executed by the processor, performing the steps of the method of any one of claims 1 to 6 for equivalents of the different delivery forms.
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