CN110691092A - Data processing method and device, electronic equipment and readable storage medium - Google Patents

Data processing method and device, electronic equipment and readable storage medium Download PDF

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Publication number
CN110691092A
CN110691092A CN201910955143.0A CN201910955143A CN110691092A CN 110691092 A CN110691092 A CN 110691092A CN 201910955143 A CN201910955143 A CN 201910955143A CN 110691092 A CN110691092 A CN 110691092A
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China
Prior art keywords
service request
request information
information
data processing
coding
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CN201910955143.0A
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Chinese (zh)
Inventor
罗帮奎
王德坤
任佩禹
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Enyike (beijing) Data Technology Co Ltd
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Enyike (beijing) Data Technology Co Ltd
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Priority to CN201910955143.0A priority Critical patent/CN110691092A/en
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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L69/00Network arrangements, protocols or services independent of the application payload and not provided for in the other groups of this subclass
    • H04L69/08Protocols for interworking; Protocol conversion
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements

Abstract

The present application relates to the field of internet technologies, and in particular, to a data processing method, an apparatus, an electronic device, and a readable storage medium, where the method includes: receiving first service request information sent by a network player when playing a video; according to the coding type of the first service request information, carrying out coding conversion on the first service request information by using a coding conversion mode matched with the coding type so as to generate second service request information of a specified coding type; and sending the second service request information to the logic processing equipment so that the logic processing equipment executes service interaction operation according to the second service request information. By adopting the method, the first service request information with different coding types is subjected to code conversion according to the code conversion mode matched with the coding types, and the code conversion can be realized by carrying out data processing on the data with different coding types through one interface device, so that the resource consumption is reduced.

Description

Data processing method and device, electronic equipment and readable storage medium
Technical Field
The present application relates to the field of internet technologies, and in particular, to a data processing method and apparatus, an electronic device, and a readable storage medium.
Background
In recent years, with the development of the internet, people watching network videos are more and more, the network video programs have gradually replaced television programs, and advertisers gradually develop advertisements from the television to the network videos, but the advertisers do not have much energy to contact with various media to perform advertisement placement, which consumes a lot of manpower and material resources, so that the advertisers are required to serve as an intermediate party to provide advertisement placement services for the advertisers, and the advertisers have different advertisement placement requirements for different media.
In the prior art, different advertisers put forward different advertisement demands, however, the different advertisement demands have different data coding types, however, each data coding type needs to be matched with one interface device for data processing, thus, multiple data coding types need multiple interface devices for data processing, which may result in too high resource consumption.
Disclosure of Invention
In view of the above, embodiments of the present disclosure provide a data processing method, an apparatus, an electronic device and a readable storage medium, so as to reduce resource consumption.
Mainly comprises the following aspects:
in a first aspect, an embodiment of the present application provides a data processing method, where the method is applied to an interface device, and the interface device is in communication connection with a logic processing device, where the method includes:
receiving first service request information sent by a network player when playing a video;
according to the coding type of the first service request information, carrying out coding conversion on the first service request information by using a coding conversion mode matched with the coding type so as to generate second service request information of a specified coding type;
and sending the second service request information to the logic processing equipment so that the logic processing equipment executes service interaction operation according to the second service request information.
In a possible implementation manner, the transcoding the first service request information using a transcoding manner matching the coding type according to the coding type of the first service request information to generate second service request information of a specified coding type includes:
decoding the first service request information according to an application program (App) network transmission protocol;
extracting feature identification information in the decoded first service request information;
performing code conversion on the first service request information by using a code conversion mode corresponding to the characteristic identification information;
and encapsulating the code conversion result to generate the second service request information.
In one possible embodiment, the feature identification information includes at least one of the following information:
order information, user request identification information, internet protocol address information, system type information and terminal equipment type information.
In a possible implementation manner, a data format of the first service request information includes:
a lightweight data interchange format json, extensible markup language xml, protobuf, or get request with parameters.
In a second aspect, an embodiment of the present application further provides a data processing apparatus, where the data processing apparatus includes:
the receiving module is used for receiving first service request information sent by a network player when playing videos;
the generating module is used for performing code conversion on the first service request information by using a code conversion mode matched with the code type according to the code type of the first service request information so as to generate second service request information of a specified code type;
and the execution module is used for sending the second service request information to the logic processing equipment so that the logic processing equipment executes service interaction operation according to the second service request information.
In one possible implementation, the generating module includes:
decoding the first service request information according to an application program (App) network transmission protocol;
extracting feature identification information in the decoded first service request information;
performing code conversion on the first service request information by using a code conversion mode corresponding to the characteristic identification information;
and encapsulating the code conversion result to generate the second service request information.
In one possible embodiment, the feature identification information includes at least one of the following information:
order information, user request identification information, internet protocol address information, system type information and terminal equipment type information.
In a possible implementation manner, a data format of the first service request information includes:
a lightweight data interchange format json, extensible markup language xml, protobuf, or get request with parameters.
In a third aspect, an embodiment of the present application further provides an electronic device, including: a processor, a memory and a bus, wherein the memory stores machine-readable instructions executable by the processor, the processor and the memory communicate with each other through the bus when the electronic device runs, and the machine-readable instructions are executed by the processor to perform the steps of the data processing method according to the first aspect or any one of the possible implementation manners of the first aspect.
In a fourth aspect, this application provides a computer-readable storage medium, where a computer program is stored on the computer-readable storage medium, and the computer program is executed by a processor to perform the steps of the data processing method described in the first aspect or any one of the possible implementation manners of the first aspect.
Compared with the data processing method in the prior art, the data processing method, the data processing device, the electronic equipment and the readable storage medium have the advantage that a plurality of interface devices are not needed for code conversion of data with different coding types. In the data processing method in the prior art, different advertisers put forward different advertisement requirements, however, different advertisement requirements have different data coding types, and each data coding type needs to be matched with one interface device for data processing, so that a plurality of data coding types need to be processed by a plurality of interface devices.
In order to make the aforementioned objects, features and advantages of the present application more comprehensible, preferred embodiments accompanied with figures are described in detail below.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings that are required to be used in the embodiments will be briefly described below, it should be understood that the following drawings only illustrate some embodiments of the present application and therefore should not be considered as limiting the scope, and for those skilled in the art, other related drawings can be obtained from the drawings without inventive effort.
Fig. 1 is a flowchart illustrating a data processing method provided in an embodiment of the present application;
FIG. 2 is a flow chart of another data processing method provided by an embodiment of the present application;
FIG. 3 is a functional block diagram of a data processing apparatus according to an embodiment of the present application;
fig. 4 shows a schematic structural diagram of an electronic device provided in an embodiment of the present application.
Detailed Description
To make the purpose, technical solutions and advantages of the embodiments of the present application clearer, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it should be understood that the drawings in the present application are for illustrative and descriptive purposes only and are not used to limit the scope of protection of the present application. Additionally, it should be understood that the schematic drawings are not necessarily drawn to scale. The flowcharts used in this application illustrate operations implemented according to some embodiments of the present application. It should be understood that the operations of the flow diagrams may be performed out of order, and that steps without logical context may be performed in reverse order or concurrently. One skilled in the art, under the guidance of this application, may add one or more other operations to, or remove one or more operations from, the flowchart.
In addition, the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. The components of the embodiments of the present application, generally described and illustrated in the figures herein, can be arranged and designed in a wide variety of different configurations. Thus, the following detailed description of the embodiments of the present application, presented in the accompanying drawings, is not intended to limit the scope of the claimed application, but is merely representative of selected embodiments of the application. All other embodiments, which can be derived by a person skilled in the art from the embodiments of the present application without making any creative effort, shall fall within the protection scope of the present application.
Research shows that with the development of the internet, people watching network videos are more and more, the network video programs gradually replace the television programs, advertisers gradually develop advertisements from the advertisement delivery on the television to the advertisement delivery in the network videos, but the advertisers do not have much energy to contact with various media to perform advertisement delivery, so that a large amount of manpower and material resources are consumed, and therefore, an advertisement service provider is required to serve as an intermediate party to provide advertisement delivery services for the advertisers, and the advertisers have different advertisement delivery requirements for different media.
In the prior art, different advertisers put forward different advertisement demands, however, the different advertisement demands have different data coding types, however, each data coding type needs to be matched with one interface device for data processing, thus, multiple data coding types need multiple interface devices for data processing, which may result in too high resource consumption.
In order to solve the above-mentioned problem, the present application provides a data processing method, an apparatus, an electronic device, and a readable storage medium, which receive first service request information sent by a network player when playing a video; according to the coding type of the first service request information, carrying out coding conversion on the first service request information by using a coding conversion mode matched with the coding type so as to generate second service request information of a specified coding type; and sending the second service request information to the logic processing equipment so that the logic processing equipment executes service interaction operation according to the second service request information. By adopting the method, the first service request information with different coding types is subjected to code conversion according to the code conversion mode matched with the coding types, and the code conversion can be realized by carrying out data processing on the data with different coding types through one interface device, so that the resource consumption is reduced.
For the convenience of understanding of the present application, the following describes a method for providing data processing according to an embodiment of the present application in detail with reference to a flowchart of a data processing method shown in fig. 1.
Referring to fig. 1, fig. 1 is a flowchart of a data processing method according to an embodiment of the present application. The method comprises steps S101-S103, wherein:
s101: and receiving first service request information sent by a network player when the network player plays the video.
In a specific implementation, when playing a video, the network player sends a first service request message to a local or third-party advertisement service provider to inform that an advertisement needs to be played at the moment, and an interface device of the advertisement service provider receives the first service request message.
S102: and according to the coding type of the first service request information, carrying out coding conversion on the first service request information by using a coding conversion mode matched with the coding type so as to generate second service request information of a specified coding type.
In a specific implementation, the first service request information received by the interface device may be a json (Java Object notification), xml (Extensible markup language), protobuf, or get request with parameters, so that an encoding conversion manner is selected according to different encoding types, the first service request information is decoded, the decoded first service request information includes the feature identification information, and then the feature identification information is encapsulated to generate the second service request information with a specified encoding type.
S103: and sending the second service request information to the logic processing equipment so that the logic processing equipment executes service interaction operation according to the second service request information.
In a specific implementation, the second service request information is sent to a logic processing device for logic processing, that is: and screening out the suitable advertisements according to the requirements. In the process, the second service request information needs to be unpacked, specific advertisement position data is found in a system memory according to order information in the first service request information, advertisements are screened, advertisement screening results are packaged, and the packaged data are returned to the interface equipment. The data returned to the interface device is service response data, and the data contains return identification information, advertisement position identification information or selected advertisement identification information and the like. And then coding is carried out through the interface equipment according to an Application (App) network transmission protocol, and the coded data is returned to the network player.
The following describes a method for providing data processing according to an embodiment of the present application in detail with reference to a flowchart of another data processing method shown in fig. 2.
Referring to fig. 2, fig. 2 is a flowchart of a data processing method according to an embodiment of the present application. The method comprises steps S201 to S204, wherein:
s201: and decoding the first service request information according to an application program App network transmission protocol.
In a specific implementation, the first service request information received by the interface device may have a data format of json, xml, protobuf, or get request with parameters due to different requirements of advertisement service providers, and therefore is to be decoded according to the App network transmission protocol. For example, data in a json format is decoded, a corresponding function json _ decode is provided in a hypertext preprocessor, json character strings to be decoded are put into a code function which is debugged in advance, codes are run to decode the json character strings into a class object, and the result of output obtained by running the codes again is not a class object but an array, so that the data in the json format is decoded.
S202: and extracting the feature identification information in the decoded first service request information.
In specific implementation, the decoded first service request information contains at least one characteristic identification information of order information, user request identification information, internet protocol address information, system type information and terminal device type information, and the characteristic identification information is extracted.
S203: and performing code conversion on the first service request information by using a code conversion mode corresponding to the characteristic identification information.
In a specific implementation, at least one characteristic identification information of order information, user request identification information, internet protocol address information, system type information and terminal equipment type information is contained in the first service request information, and is subjected to code conversion so as to be adapted to data which can be processed by the logic processing equipment.
S204: and encapsulating the code conversion result to generate the second service request information.
In specific implementation, the result of the transcoding is encapsulated so as to facilitate the communication connection between the interface device and the logic processing device through the hypertext transfer protocol, the encapsulated result is second service request information, the second service request information is sent to the logic processing device, and then the logic processing device further screens the advertisements required by the client.
In one possible embodiment, the feature identification information includes at least one of the following information:
order information, user request identification information, internet protocol address information, system type information and terminal equipment type information.
In specific implementation, the feature identification information is feature identification information agreed with media in advance, and advertisements are further screened by decoding the first service request information and according to the order information, the user request identification information, the internet protocol address information, the system type information and the terminal equipment type information.
In one possible embodiment, a data format of the first service request information includes:
a lightweight data interchange format json, extensible markup language xml, protobuf, or get request with parameters.
In another specific implementation, the data format of the first service request information sent by each media may include one of a lightweight data exchange format json, an extensible markup language xml, a protobuf, or a get request with a parameter, because the advertising requirements of the media are different.
Based on the same application concept, a data processing apparatus corresponding to a data processing method is also provided in the embodiments of the present application, and since the principle of the apparatus in the embodiments of the present application to solve the problem is similar to that of the data processing method in the embodiments of the present application, the implementation of the apparatus may refer to the implementation of the method, and repeated details are not repeated.
Referring to fig. 3, a functional block diagram of a data processing apparatus according to an embodiment of the present application is shown, and as shown in fig. 3, a data processing apparatus 300 includes:
a receiving module 310, configured to receive first service request information sent by a network player when playing a video;
a generating module 320, configured to perform transcoding on the first service request information according to the coding type of the first service request information by using a transcoding manner matched with the coding type, so as to generate second service request information of a specified coding type;
the executing module 330 is configured to send the second service request information to the logic processing device, so that the logic processing device executes service interaction operation according to the second service request information.
In one possible implementation, the generating module includes:
decoding the first service request information according to an application program (App) network transmission protocol;
extracting feature identification information in the decoded first service request information;
performing code conversion on the first service request information by using a code conversion mode corresponding to the characteristic identification information;
and encapsulating the code conversion result to generate the second service request information.
In one possible embodiment, the feature identification information includes at least one of the following information:
order information, user request identification information, internet protocol address information, system type information and terminal equipment type information.
In one possible embodiment, a data format of the first service request information includes:
a lightweight data interchange format json, extensible markup language xml, protobuf, or get request with parameters.
In the embodiment of the application, a receiving module 310 receives first service request information sent by a network player when playing a video, a generating module 320 performs transcoding on the first service request information according to a coding type of the first service request information by using a transcoding manner matched with the coding type to generate second service request information of a specified coding type, and then an executing module 330 sends the second service request information to the logic processing device, so that the logic processing device executes service interaction operation according to the second service request information. Therefore, the first service request information with different coding types is subjected to code conversion according to the code conversion mode matched with the coding types, and the code conversion can be realized only by carrying out data processing on the data with different coding types through one interface device, so that the resource consumption is reduced.
Based on the same application concept, referring to fig. 4, a schematic structural diagram of an electronic device 400 provided in the embodiment of the present application includes:
a processor 410, a memory 420 and a bus 430, wherein the memory 420 stores machine-readable instructions executable by the processor 410, the processor 410 and the memory 420 communicate via the bus 430 when the electronic device 400 is operated, and the machine-readable instructions are executed by the processor 410 to perform the steps of one of the data processing methods shown in fig. 1. In particular, the machine-readable instructions when executed by the processor 410 may perform the following, in particular, the machine-readable instructions when executed by the processor 410 may perform the following:
receiving first service request information sent by a network player when playing a video;
according to the coding type of the first service request information, carrying out coding conversion on the first service request information by using a coding conversion mode matched with the coding type so as to generate second service request information of a specified coding type;
and sending the second service request information to the logic processing equipment so that the logic processing equipment executes service interaction operation according to the second service request information.
In the embodiment of the application, interface equipment receives first service request information sent by a network player when playing a video; according to the coding type of the first service request information, carrying out coding conversion on the first service request information by using a coding conversion mode matched with the coding type so as to generate second service request information of a specified coding type; and sending the second service request information to the logic processing equipment so that the logic processing equipment executes service interaction operation according to the second service request information. By adopting the method, the first service request information with different coding types is subjected to code conversion according to the code conversion mode matched with the coding types, and the code conversion can be realized by carrying out data processing on the data with different coding types through one interface device, so that the resource consumption is reduced.
Based on the same concept, embodiments of the present application further provide a computer-readable storage medium, where a computer program is stored on the computer-readable storage medium, and the computer program is executed by a processor to perform the steps of a data processing method described in any one of the above method embodiments.
The computer program product of the route planning method provided in the embodiment of the present application includes a computer-readable storage medium storing a program code, where instructions included in the program code may be used to execute steps of a data processing method described in any of the above method embodiments, which may be referred to in the above method embodiments specifically, and are not described herein again.
It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the system and the apparatus described above may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again. In the several embodiments provided in the present application, it should be understood that the disclosed system, apparatus and method may be implemented in other ways. The above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units is only one logical division, and there may be other divisions when actually implemented, and for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection of devices or units through some communication interfaces, and may be in an electrical, mechanical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present application may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit.
The functions, if implemented in the form of software functional units and sold or used as a stand-alone product, may be stored in a non-volatile computer-readable storage medium executable by a processor. Based on such understanding, the technical solutions of the present application may be embodied in the form of a software product, which is stored in a storage medium and includes several instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the methods described in the embodiments of the present application. And the aforementioned storage medium includes: various media capable of storing program codes, such as a usb disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk, or an optical disk.
The above description is only for the specific embodiments of the present application, but the scope of the present application is not limited thereto, and any person skilled in the art can easily conceive of the changes or substitutions within the technical scope of the present application, and shall be covered by the scope of the present application. Therefore, the protection scope of the present application shall be subject to the protection scope of the claims.

Claims (10)

1. A data processing method applied to an interface device, the interface device being communicatively connected to a logical processing device, the method comprising:
receiving first service request information sent by a network player when playing a video;
according to the coding type of the first service request information, carrying out coding conversion on the first service request information by using a coding conversion mode matched with the coding type so as to generate second service request information of a specified coding type;
and sending the second service request information to the logic processing equipment so that the logic processing equipment executes service interaction operation according to the second service request information.
2. The data processing method according to claim 1, wherein the transcoding the first service request information according to the coding type of the first service request information by using a transcoding manner matching the coding type to generate the second service request information with the specified coding type comprises:
decoding the first service request information according to an application program (App) network transmission protocol;
extracting feature identification information in the decoded first service request information;
performing code conversion on the first service request information by using a code conversion mode corresponding to the characteristic identification information;
and encapsulating the code conversion result to generate the second service request information.
3. The data processing method of claim 2, wherein the feature identification information includes at least one of:
order information, user request identification information, internet protocol address information, system type information and terminal equipment type information.
4. The data processing method of claim 1, wherein the data format of the first service request message comprises:
a lightweight data interchange format json, extensible markup language xml, protobuf, or get request with parameters.
5. A data processing apparatus, characterized in that the data processing apparatus comprises:
the receiving module is used for receiving first service request information sent by a network player when playing videos;
the generating module is used for performing code conversion on the first service request information by using a code conversion mode matched with the code type according to the code type of the first service request information so as to generate second service request information of a specified code type;
and the execution module is used for sending the second service request information to the logic processing equipment so that the logic processing equipment executes service interaction operation according to the second service request information.
6. The data processing apparatus of claim 5, wherein the generating module comprises:
decoding the first service request information according to an application program (App) network transmission protocol;
extracting feature identification information in the decoded first service request information;
performing code conversion on the first service request information by using a code conversion mode corresponding to the characteristic identification information;
and encapsulating the code conversion result to generate the second service request information.
7. The data processing apparatus of claim 6, wherein the feature identification information comprises at least one of:
order information, user request identification information, internet protocol address information, system type information and terminal equipment type information.
8. The data processing apparatus according to claim 5, wherein the data format of the first service request message comprises:
a lightweight data interchange format json, extensible markup language xml, protobuf, or get request with parameters.
9. A computer device, comprising: processor, memory and bus, the memory storing machine-readable instructions executable by the processor, the processor and the memory communicating over the bus when a computer device is running, the machine-readable instructions when executed by the processor performing the steps of the data processing method of any of claims 1 to 4.
10. A computer-readable storage medium, characterized in that a computer program is stored on the computer-readable storage medium, which computer program, when being executed by a processor, performs the steps of the data processing method according to any one of claims 1 to 4.
CN201910955143.0A 2019-10-09 2019-10-09 Data processing method and device, electronic equipment and readable storage medium Pending CN110691092A (en)

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CN113038137B (en) * 2021-03-09 2022-12-23 深圳市东微智能科技股份有限公司 Video data output method, system, device and computer readable storage medium

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Application publication date: 20200114