CN110634029A - Family doctor online advertisement management system - Google Patents
Family doctor online advertisement management system Download PDFInfo
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- CN110634029A CN110634029A CN201910898271.6A CN201910898271A CN110634029A CN 110634029 A CN110634029 A CN 110634029A CN 201910898271 A CN201910898271 A CN 201910898271A CN 110634029 A CN110634029 A CN 110634029A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0276—Advertisement creation
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Abstract
The invention discloses an online advertisement management system for a family doctor, which comprises a family doctor user side, an advertisement server side, a safety management side and an advertisement publishing management side, and is characterized in that: the family doctor user side comprises an information input unit, an information receiving and transmitting unit and an information storage unit, and the family doctor user side is used for sending medical advertisement information to family users and collecting personal health data of the family users.
Description
Technical Field
The invention belongs to the technical field of online advertisements, and particularly relates to an online advertisement management system for a family doctor.
Background
Online advertising is a completely new form of industry building, consisting of companies that sell advertisements, create advertisements, and measure how many people see advertisements. Most major companies view web advertisements as part of a regular combination of advertising media, alongside broadcast, television, print, and outdoor advertising. In addition, the growth of internet network companies has spurred the development of web advertisements. It is not surprising that online companies employ networks for advertising. A recent survey shows that over 70% of the advertisements on the web come from other internet companies.
The method has the advantages that the release strategy control is fuzzy in the original process of using the hundred-degree advertising manager system, the multi-agent multi-client authority control is disordered, the requirement on service operation skills is high, and the problems that the change and adjustment need the back-end technical intervention are solved.
Therefore, an online advertisement management system and an operation method for family doctors are provided to solve the problems in the prior art, so that the online advertisement management system and the operation method solve the problems of function expansion, self reporting of multi-level agents, supporting of multi-level advertisements and binding and auditing of contracts.
Disclosure of Invention
The invention aims to provide an online advertisement management system and an operation method for a family doctor, and aims to solve the problems that in the prior art, the release strategy control is fuzzy, the multi-agent multi-client authority management and control is disordered, the service operation skill requirement is high, and the change and adjustment need the back-end technical intervention.
In order to achieve the purpose, the invention adopts the following technical scheme:
a family doctor online advertisement management system comprises a family doctor user side, an advertisement service side, a safety management side and an advertisement publishing management side, wherein the family doctor user side comprises an information input unit, an information receiving and transmitting unit and an information storage unit, the family doctor user side is used for sending medical advertisement information to a family user and collecting personal health data of the family user, inputting and updating the health data and related consultation requirements of the family user through man-machine interaction, inputting the health data and the related consultation requirements into the information storage unit of the family doctor user side through the information input unit, and sending an information consultation request to the advertisement service side through the information receiving and transmitting unit;
the advertisement server is used for receiving and sending an advertisement request and forwarding advertisement data, interacting the health data and the consultation request of the user with the associated medical institution, delivering the related data generated by the medical institution to a family doctor user end used by the user for displaying the data, and simultaneously delivering the related advertisement information periodically according to the health information and the preference set by the user;
the safety management end is used for operating safety monitoring data, managing the safety of advertisement content, providing safety guarantee for both parties of receiving and sending advertisements, providing CA authentication and authorization service, and providing an activity basis for verifying authenticity and reliability for all parties related to electronic signatures of both parties of medical advertisements;
the advertisement publishing management end is used for auditing the advertisement data provided by the advertisement content publishing end, testing the advertisement content passing the auditing and providing related classified search service, and simultaneously feeding back to the advertisement content publishing end and the advertisement service end, and exchanging advertisement information to the family doctor user end through the advertisement service end.
Preferably, the advertisement release management terminal is based on the Microsoft NETMVC3 architecture, the design level is hundred million scale, the front-end load adopts CDN linkage, and dynamic pushing is carried out for real-time refreshing.
Preferably, the advertising release management system is designed by using an SOA and asynchronous structure, the service of the user side management end is separated, and a front-end rendering scheme is adopted, so that the influence of user concurrency on the system is greatly reduced. Good effect is achieved on the robustness and the expandability of the system, and the timeliness and the directional accuracy of the advertisement delivery are close to 100 percent.
Preferably, the advertisement publishing management system designs and supports multiple launching and rendering modes such as iframe, js, mip, alliance materials and the like according to the online website group multi-service mode of the family doctor and the multi-type presentation requirement, realizes dynamic template analysis on advertisement material management, and is convenient for previewing the effect of the advertisement materials in real time.
Preferably, on the basis of the targeting capability of the advertisement system, according to the requirements of users, various mixed strategies such as refined design of the delivery scheme, accurate disease types, departments, areas and the like can be set, and the various business requirements of hard and wide clients are met.
Preferably, the advertisement content publishing terminal is used for editing advertisement content information, editing advertisement content and adding index work, and further comprises content storage, recording, encoding and acquisition work, after the advertisement information is manufactured, networking generation is carried out, the safety signature information is interactively applied to the safety management terminal, meanwhile, an advertisement putting requirement is submitted to the advertisement publishing management terminal, and advertisements passing safety verification can also be pushed to a family doctor user terminal.
The invention also provides an operation method of the on-line advertisement management system for family doctors, which comprises the following steps:
step 1, registering a user at a family doctor user terminal, inputting self health data and related consultation requirements into an information storage unit of the family doctor user terminal through an information input unit, and sending an information consultation request to an advertisement service terminal through an information receiving and sending unit;
step 2, after receiving the user health information, the advertisement service end transmits the user health information to an advertisement content publishing end, and the advertisement content publishing end makes and puts corresponding advertisements and related medical consultation information which pass safety verification according to the related information of the user and forwards the corresponding advertisements and related medical consultation information to a family doctor user end through the advertisement service end, so that the user can conveniently inquire and interact information;
and 3, the advertisement content issuing end is used for editing the advertisement content information, editing the advertisement content and adding index work, and also comprises content storage, recording, coding and acquisition work, after the advertisement information is manufactured, networking generation is carried out, the safety signature information is interactively applied to the safety management end, the advertisement issuing management end is submitted with the advertisement issuing requirement, and the advertisement passing the safety verification can be pushed to the family doctor user end.
The invention has the technical effects and advantages that: the invention provides a family doctor online advertisement management system, wherein the advertisement release management end is based on Microsoft NETMVC3 architecture, the design magnitude is hundred million scale, the front end load adopts CDN linkage, dynamic push and real-time refresh, the advertisement release management end system uses SOA and asynchronous structure in design, the user end management end service is separated, and front end rendering scheme is adopted, thereby greatly reducing the influence of user concurrency on the system, obtaining good effect on the system robustness and expandability, the advertisement delivery timeliness and the targeting accuracy are both close to 100%, the advertisement release management end system realizes dynamic template analysis on advertisement material management and convenient real-time preview of advertisement material effect according to the family doctor online website group multi-service mode and multi-type presentation requirement, on the directional capability of the advertisement system, according to the requirements of users, the putting scheme is finely designed, and various mixed strategies such as accurate disease types, departments, areas and the like can be set, so that various business requirements of hard and wide customers are met.
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FIG. 1 is a schematic structural view of the present invention;
fig. 2 is a schematic operation flow diagram of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. The specific embodiments described herein are merely illustrative of the invention and do not delimit the invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
A family doctor online advertisement management system comprises a family doctor user side, an advertisement service side, a safety management side and an advertisement publishing management side, wherein the family doctor user side comprises an information input unit, an information receiving and transmitting unit and an information storage unit, the family doctor user side is used for sending medical advertisement information to a family user and collecting personal health data of the family user, inputting and updating the health data and related consultation requirements of the family user through man-machine interaction, inputting the health data and the related consultation requirements into the information storage unit of the family doctor user side through the information input unit, and sending an information consultation request to the advertisement service side through the information receiving and transmitting unit;
the advertisement server is used for receiving and sending an advertisement request and forwarding advertisement data, interacting the health data and the consultation request of the user with the associated medical institution, delivering the related data generated by the medical institution to a family doctor user end used by the user for displaying the data, and simultaneously delivering the related advertisement information periodically according to the health information and the preference set by the user;
the safety management end is used for operating safety monitoring data, managing the safety of advertisement content, providing safety guarantee for both parties of receiving and sending advertisements, providing CA authentication and authorization service, and providing an activity basis for verifying authenticity and reliability for all parties related to electronic signatures of both parties of medical advertisements;
the advertisement publishing management end is used for auditing the advertisement data provided by the advertisement content publishing end, testing the advertisement content passing the auditing and providing related classified search service, and simultaneously feeding back to the advertisement content publishing end and the advertisement service end, and exchanging advertisement information to the family doctor user end through the advertisement service end.
Specifically, the advertisement release management terminal is based on the Microsoft NETMVC3 architecture, the design level is hundred million scale, the front-end load adopts CDN linkage, and dynamic pushing is carried out for real-time refreshing.
Specifically, the advertising release management system adopts SOA and asynchronous structures in design, the service of the user side management end is separated, and a front-end rendering scheme is adopted, so that the influence of user concurrency on the system is greatly reduced. Good effect is achieved on the robustness and the expandability of the system, and the timeliness and the directional accuracy of the advertisement delivery are close to 100 percent.
Specifically, the advertisement publishing management system designs and supports various releasing and rendering modes such as iframe, js, mip, alliance materials and the like according to the multi-service mode of the on-line website group of the family doctor and the multi-type presentation requirement, realizes dynamic template analysis on advertisement material management, and is convenient for previewing the effect of the advertisement materials in real time.
Specifically, on the basis of the targeting capability of the advertisement system, according to the requirements of users, various mixed strategies such as refined design of the delivery scheme, accurate disease types, departments, areas and the like can be set, and the various business requirements of hard and wide clients are met.
Specifically, the advertisement content publishing terminal is used for editing advertisement content information, editing advertisement content and adding index work, and further comprises content storage, recording, coding and acquisition work, after the advertisement information is manufactured, networking generation is carried out, the safety signature information is interactively applied to the safety management terminal, meanwhile, an advertisement putting requirement is submitted to the advertisement publishing management terminal, and advertisements passing safety verification can also be pushed to a family doctor user terminal.
The invention also provides an operation method of the on-line advertisement management system for family doctors, which comprises the following steps:
step 1, registering a user at a family doctor user terminal, inputting self health data and related consultation requirements into an information storage unit of the family doctor user terminal through an information input unit, and sending an information consultation request to an advertisement service terminal through an information receiving and sending unit;
step 2, after receiving the user health information, the advertisement service end transmits the user health information to an advertisement content publishing end, and the advertisement content publishing end makes and puts corresponding advertisements and related medical consultation information which pass safety verification according to the related information of the user and forwards the corresponding advertisements and related medical consultation information to a family doctor user end through the advertisement service end, so that the user can conveniently inquire and interact information;
and 3, the advertisement content issuing end is used for editing the advertisement content information, editing the advertisement content and adding index work, and also comprises content storage, recording, coding and acquisition work, after the advertisement information is manufactured, networking generation is carried out, the safety signature information is interactively applied to the safety management end, the advertisement issuing management end is submitted with the advertisement issuing requirement, and the advertisement passing the safety verification can be pushed to the family doctor user end.
Finally, it should be noted that: although the present invention has been described in detail with reference to the foregoing embodiments, it will be apparent to those skilled in the art that modifications may be made to the embodiments or portions thereof without departing from the spirit and scope of the invention.
Claims (7)
1. The utility model provides a family doctor online advertisement management system, includes family doctor user end, advertisement service end, safety control end and advertising release management end, its characterized in that: the family doctor user side comprises an information input unit, an information receiving and transmitting unit and an information storage unit, and is used for sending medical advertising information to the family user and collecting personal health data of the family user, inputting and updating the health data of the family user and related consultation requirements through man-machine interaction, inputting the health data into the information storage unit of the family doctor user side through the information input unit, and sending an information consultation request to the advertising service side through the information receiving and transmitting unit;
the advertisement server is used for receiving and sending an advertisement request and forwarding advertisement data, interacting the health data and the consultation request of the user with the associated medical institution, delivering the related data generated by the medical institution to a family doctor user end used by the user for displaying the data, and simultaneously delivering the related advertisement information periodically according to the health information and the preference set by the user;
the safety management end is used for operating safety monitoring data, managing the safety of advertisement content, providing safety guarantee for both parties of receiving and sending advertisements, providing CA authentication and authorization service, and providing an activity basis for verifying authenticity and reliability for all parties related to electronic signatures of both parties of medical advertisements;
the advertisement publishing management end is used for auditing the advertisement data provided by the advertisement content publishing end, testing the advertisement content passing the auditing and providing related classified search service, and simultaneously feeding back to the advertisement content publishing end and the advertisement service end, and exchanging advertisement information to the family doctor user end through the advertisement service end.
2. A family doctor online advertising management system according to claim 1, characterized in that: the advertisement release management terminal is based on the Microsoft NETMVC3 architecture, the design level is hundred million scale, the front end load adopts CDN linkage, and dynamic pushing is carried out for real-time refreshing.
3. A family doctor online advertising management system according to claim 1, characterized in that: the advertising release management end system is designed to use SOA and asynchronous structures, the service of the user side management end is separated, and a front-end rendering scheme is adopted, so that the influence of user concurrency on the system is greatly reduced. Good effect is achieved on the robustness and the expandability of the system, and the timeliness and the directional accuracy of the advertisement delivery are close to 100 percent.
4. A family doctor online advertising management system according to claim 1, characterized in that: the advertisement publishing management end system designs and supports various releasing and rendering modes such as iframe, js, mip, alliance materials and the like according to the multi-service mode of the on-line website group of the family doctor and the multi-type presentation requirement, realizes dynamic template analysis on advertisement material management, and is convenient for previewing the effect of the advertisement material in real time.
5. A family doctor online advertising management system according to claim 1, characterized in that: in the targeting ability of the advertising system, according to the requirements of users, the delivery scheme is finely designed, and various mixed strategies such as accurate disease types, departments, areas and the like can be set, so that various business requirements of hard and wide customers are met.
6. A family doctor online advertising management system according to claim 1, characterized in that: the advertisement content issuing end is used for editing advertisement content information, editing advertisement content and increasing index work, and also comprises content storage, recording, coding and acquisition work, after the advertisement information is manufactured, networking generation is carried out, safety signature information is interactively applied to the safety management end, an advertisement putting requirement is submitted to the advertisement issuing management end, and advertisements passing safety verification can be pushed to a family doctor user end.
7. A family doctor online advertising management system operating method according to claims 1 to 6, characterized in that: the method comprises the following steps:
step 1, registering a user at a family doctor user terminal, inputting self health data and related consultation requirements into an information storage unit of the family doctor user terminal through an information input unit, and sending an information consultation request to an advertisement service terminal through an information receiving and sending unit;
step 2, after receiving the user health information, the advertisement service end transmits the user health information to an advertisement content publishing end, and the advertisement content publishing end makes and puts corresponding advertisements and related medical consultation information which pass safety verification according to the related information of the user and forwards the corresponding advertisements and related medical consultation information to a family doctor user end through the advertisement service end, so that the user can conveniently inquire and interact information;
and 3, the advertisement content issuing end is used for editing the advertisement content information, editing the advertisement content and adding index work, and also comprises content storage, recording, coding and acquisition work, after the advertisement information is manufactured, networking generation is carried out, the safety signature information is interactively applied to the safety management end, the advertisement issuing management end is submitted with the advertisement issuing requirement, and the advertisement passing the safety verification can be pushed to the family doctor user end.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201910898271.6A CN110634029A (en) | 2019-09-23 | 2019-09-23 | Family doctor online advertisement management system |
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| CN201910898271.6A CN110634029A (en) | 2019-09-23 | 2019-09-23 | Family doctor online advertisement management system |
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| CN110634029A true CN110634029A (en) | 2019-12-31 |
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| CN1503183A (en) * | 2002-10-11 | 2004-06-09 | 梁守铉 | Bidirectional monitor system for medical diagnosis and advertisement playing |
| CN101446967A (en) * | 2008-12-10 | 2009-06-03 | 张勤 | Medical universal service system |
| CN102038549A (en) * | 2009-10-13 | 2011-05-04 | 北京大学 | Accurate distribution method and distribution server for medicinal service information |
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