CN110619531A - Internet marketing management platform - Google Patents

Internet marketing management platform Download PDF

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Publication number
CN110619531A
CN110619531A CN201910849649.3A CN201910849649A CN110619531A CN 110619531 A CN110619531 A CN 110619531A CN 201910849649 A CN201910849649 A CN 201910849649A CN 110619531 A CN110619531 A CN 110619531A
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China
Prior art keywords
module
rights
marketing
interests
internet
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Pending
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CN201910849649.3A
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Chinese (zh)
Inventor
何嵩
潘治国
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Guizhou Bozhong Golden Clothing Technology Co Ltd
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Guizhou Bozhong Golden Clothing Technology Co Ltd
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Priority to CN201910849649.3A priority Critical patent/CN110619531A/en
Publication of CN110619531A publication Critical patent/CN110619531A/en
Pending legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/01—Customer relationship services
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0633—Lists, e.g. purchase orders, compilation or processing
    • G06Q30/0635—Processing of requisition or of purchase orders

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  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • Engineering & Computer Science (AREA)
  • General Business, Economics & Management (AREA)
  • Physics & Mathematics (AREA)
  • Marketing (AREA)
  • General Physics & Mathematics (AREA)
  • Economics (AREA)
  • Theoretical Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Data Mining & Analysis (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The invention particularly relates to an internet marketing management platform, wherein a marketing system of the internet marketing management platform is distributed in a self-built cloud server cluster and comprises a marketing module, a third-party service store member user module, a rights and interests store user side, a third-party commodity order module, a cloud server cluster module and a marketing system front-end configuration page, wherein the third-party service store member user module, the rights and interests store user side, the third-party commodity order module, the commodity module, the cloud server cluster module and the marketing system front-end configuration page are all connected with the marketing module through the internet, and the commodity module is connected with the third-party commodity order module through the internet. The invention has the advantages that: one end is connected to the online offline commodity resource, the other end is connected to the member system, high-quality customizable preferential activities are provided for bank unions, real and efficient marketing solutions can be obtained through marketing data analysis, member ecosphere is enlarged for the business management member system, member activities are completed across industries, and brand popularity and member stickiness are improved.

Description

Internet marketing management platform
Technical Field
The invention relates to the technical field of marketing management platforms, in particular to an internet marketing management platform.
Background
At present, more member systems do not have complete marketing systems and are closed systems, rich and frequent access right activities cannot be provided for members, more banks or local sections of unions do not have complete technical teams or customized authorities, local different scenes cannot be accessed to carry out right activities according to user requirements, discount deduction can be carried out only through standard interfaces provided by headquarters or headquarters, different preferential activities in different scenes cannot be carried out, customer obtaining efficiency of related popularization activities cannot be analyzed, activity configuration is corrected, optimal right activities are obtained, and maximum user benefits are obtained with the minimum marketing cost.
In addition, most of the merchant management member systems are in a relatively primary registration and customer acquisition stage, member activities cannot be initiated, a small part of large merchant management member systems have complete member ecology, cross-scene resource member activities are not achieved, the member systems are closed, and brand awareness and member affiliation feeling cannot be effectively improved.
Disclosure of Invention
Aiming at the defects in the prior art, the invention aims to provide an internet marketing platform, one end of the internet marketing platform is connected to an offline commodity resource, the other end of the internet marketing platform is connected to a member system, high-quality customizable preferential activities are provided for bank unions, a real and efficient marketing solution can be obtained through marketing data analysis, a member ecological circle is expanded for a merchant management member system, member activities are completed across industries, and brand awareness and member stickiness are improved.
In order to solve the technical problems, the marketing system of the internet marketing management platform provided by the invention is distributed in a self-built cloud server cluster and comprises a marketing module, a third-party service trader user module, a rights and interests mall user side, a third-party commodity order module, a cloud server cluster module and a marketing system front-end configuration page, wherein the third-party service trader user module, the rights and interests mall user side, the third-party commodity order module, the commodity module, the cloud server cluster module and the marketing system front-end configuration page are all connected with the marketing module through the internet, and the commodity module is connected with the third-party commodity order module through the internet.
The marketing module comprises a user module, a service provider module, a merchant module, a rights and interests condition preposition module, a rights and interests rule preposition module, a business module, a wind control preposition module and a data analysis preposition module, wherein the user module and the rights and interests condition preposition module are connected with a third-party service provider user module and a rights and interests mall user side through the Internet, the service provider module, the merchant module, the rights and interests mall module, the rights and interests condition preposition module, the rights and interests rule preposition module and the wind control preposition module are connected with a marketing system front-end configuration page Internet, and the third-party commodity order module is connected with the business module through the Internet.
The user module comprises member user information storage, user rights and interests order management, user rights and interests condition judgment initiation and user rights and interests information management.
The server module comprises server information management, rights and interests issue, rights and interests use orders and rights and interests purchase orders.
The merchant module comprises merchant information management, commodity location management, commodity single management and commodity rights and interests use orders.
The equity store module comprises a selling equity information management module, a cash register, a payment channel and a flow management module.
The rights and interests condition preposition module comprises rights and interests batch number and condition subsystem association and condition subsystem information and address management.
The rights and interests rule preposition module comprises rights and interests batch number and rule subsystem association and rule subsystem information and address management.
The business module comprises the steps of obtaining and ordering rights and interests, ordering rights and interests and flow management.
The wind control front-end module comprises a rights and interests batch number, a wind control subsystem association and wind control self-identity information and address management.
The data analysis preposition module comprises the right gain customer obtaining efficiency analysis, the right gain consumption and income proportion analysis and the optimal marketing strategy analysis of a service provider.
The cloud server cluster module comprises a cloud server cluster module and is characterized in that the rear end of the cloud server cluster module is provided with a MySQL database, a nginx service, a Redis service, a read-only instance, an OSS storage service and a disaster recovery backup, and the MySQL database, the nginx service, the Redis service, the read-only instance, the OSS storage service and the disaster recovery backup are all connected with the cloud server cluster module through the Internet.
Compared with the prior art, the invention establishes a member marketing platform for scene commodities under the line by self-establishing a member system and synchronizing a third-party member system, gets through the barriers of each enterprise/organization member system, provides member equity service and user side operation promotion, performs efficiency and environment analysis by different marketing activity data of different member systems, obtains the optimal marketing scheme and promotion mode of different member systems, can flexibly increase activity scenes and commodities along with the business expansion of companies, and provides rich and more comprehensive rigid marketing activities for corresponding member systems.
Drawings
FIG. 1 is a schematic structural view of the present invention;
FIG. 2 is a flow chart of the present invention.
Detailed Description
The technical solution in the embodiments of the present invention will be clearly and completely described below with reference to the accompanying drawings in the embodiments of the present invention.
Referring to fig. 1-2, a marketing system of the internet marketing management platform is distributed in a self-built cloud server cluster and comprises a marketing module 1, a third-party service provider member user module 2, a rights and interests mall user terminal 3, a third-party commodity order module 4, a commodity module 5, a cloud server cluster module 6 and a marketing system front-end configuration page 7, wherein the third-party service provider member user module 2, the rights and interests mall user terminal 3, the third-party commodity order module 4, the cloud server cluster module 6 and the marketing system front-end configuration page 7 are all connected with the marketing module 1 through the internet, and the commodity module 5 is connected with the third-party commodity order module 2 through the internet.
Further, the marketing module 1 comprises a user module 101, a server module 102, a merchant module 103, a rights and interests mall module 104, a rights and interests condition pre-setting module 105, a rights and interests rule pre-setting module 106, a business module 107, a wind control pre-setting module 108 and a data analysis pre-setting module 109, wherein the user module 101 and the rights and interests mall module 104 are both connected with a third-party server member user module 2 and a rights and interests mall user terminal 3 through the internet, the server module 102, the merchant module 103, the rights and interests mall module 104, the rights and interests condition pre-setting module 105, the rights and interests rule pre-setting module 106 and the wind control pre-setting module 108 are connected with a marketing system front-end configuration page 7 through the internet, and the third-party commodity order module 4 is connected with the business module 107 through the internet;
the user module 101 includes member user information storage, user equity order management, user equity condition judgment initiation, and user equity information management.
The facilitator module 102 includes facilitator information management, equity distribution, equity usage orders, and equity purchase orders.
The merchant module 103 includes merchant information management, merchandise location management, merchandise item management, and merchandise equity use orders.
The equity store module 104 includes sales equity information management, cash registers, payment channels, and water management.
The equity condition pre-fetch module 105 includes equity lot numbers and conditional subsystem associations and conditional subsystem information and address management.
The equity rules pre-set module 106 includes equity lot numbers and rule subsystem associations and rule subsystem information and address management.
The business module 107 includes rights acquisition ordering, rights usage ordering, and pipeline management.
The wind control front-end module 108 comprises rights and interests batch numbers, wind control subsystem association and wind control self-identity information and address management.
The data analysis front-end module 109 comprises the functions of equity customer efficiency analysis, equity consumption and income proportion analysis and the optimal marketing strategy analysis of the service provider.
Furthermore, a MySQL database 8, a nginx service 9, a Redis service 10, a read-only instance 11, an OSS storage service 12, and a disaster recovery backup 13 are arranged at the rear end of the cloud server cluster module 6, and the MySQL database 8, the nginx service 9, the Redis service 10, the read-only instance 11, the OSS storage service 12, and the disaster recovery backup 13 are all connected to the cloud server cluster module 6 through the internet.
Specifically, the user module 2 of a self-built member system, a synchronous third-party service merchant and a user end 3 of an equity store synchronize member users and provide member users, information is transmitted to the user module 101 and the equity store module 104 in the marketing module 1, a commodity module 5 transmits sold commodities to a third-party commodity order module 4 which processes a parking lot system and a sold commodity service, the sold commodities are parking services, order preference is inquired through a business module 107, the rights of the member users are highlighted, the transmitted member users, commodities and member rights are checked and monitored through a marketing system front-end configuration page 7, scene commodities under the line are built, a member marketing platform is built, the barriers of each enterprise/mechanism member system are opened, the member rights service and the user end operation promotion are provided, and different marketing activity data of different member systems are used, and carrying out efficiency and environment analysis, acquiring the optimal marketing scheme and popularization mode of different member systems, flexibly increasing activity scenes and commodities along with the business expansion of companies, and providing abundant and relatively comprehensive rigid marketing activities for corresponding member systems.

Claims (3)

1. The utility model provides an internet marketing management platform, its marketing system lays in self-construction cloud server cluster which characterized in that: including marketing module (1), third party service merchant member user module (2), rights and interests shop user end (3), third party commodity order module (4), commodity module (5), cloud ware cluster module (6) and marketing system front end configuration page (7), third party service merchant member user module (2), rights and interests shop user end (3), third party commodity order module (4), cloud ware cluster module (6) and marketing system front end configuration page (7) all are connected with marketing module (1) internet, commodity module (5) with third party commodity order module (2) internet connection.
2. The internet marketing management platform of claim 1, wherein: the marketing module (1) comprises a user module (101), a server module (102), a merchant module (103), a rights and interests mall module (104), a rights and interests condition preposition module (105), a rights and interests rule preposition module (106), a business module (107), a wind control preposition module (108) and a data analysis preposition module (109), wherein the user module (101) and the rights and interests mall module (104) are connected with a third-party server member user module (2) and a rights and interests mall user terminal (3) through the Internet, the server module (102), the merchant module (103), the rights and interests mall module (104), the rights and interests condition preposition module (105), the rights and interests rule preposition module (106) and the wind control preposition module (108) are connected with a marketing system front-end configuration page (7) through the Internet, and the third-party goods order module (4) is connected with the business module (107) through the Internet, wherein;
the user module (101) comprises member user information storage, user interest order management, user interest condition judgment initiation and user interest information management.
The facilitator module (102) includes facilitator information management, equity distribution, equity usage orders, and equity purchase orders.
The merchant module (103) comprises merchant information management, commodity location management, commodity single management and commodity rights and interests order.
The equity mall module (104) includes sales equity information management, cash register stations, payment channels, and water management.
The equity condition pre-staging module (105) includes equity lot number and conditional subsystem associations and conditional subsystem information and address management.
The equity rule pre-module (106) includes equity lot number and rule subsystem associations and rule subsystem information and address management.
The business module (107) comprises the steps of obtaining and ordering rights and interests, using and ordering rights and interests and pipeline management.
The wind control front-end module (108) comprises a rights and interests batch number, a wind control subsystem association and wind control self-identity information and address management.
The data analysis front-end module (109) comprises the functions of right and gain efficiency analysis, right and gain consumption and income ratio analysis and optimal marketing strategy analysis of a service provider.
3. The internet marketing management platform of claim 1, wherein: the cloud server cluster module (6) is characterized in that a MySQL database (8), a nginx service (9), a Redis service (10), a read-only instance (11), an OSS storage service (12) and a disaster recovery backup (13) are arranged at the rear end of the cloud server cluster module (6), and the MySQL database (8), the nginx service (9), the Redis service (10), the read-only instance (11), the OSS storage service (12) and the disaster recovery backup (13) are connected with the cloud server cluster module (6) through the Internet.
CN201910849649.3A 2019-09-09 2019-09-09 Internet marketing management platform Pending CN110619531A (en)

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Cited By (4)

* Cited by examiner, † Cited by third party
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CN111582995A (en) * 2020-05-18 2020-08-25 广东放假国际旅游股份有限公司 Lightweight privatization deployment travel e-commerce platform system
CN112767004A (en) * 2020-12-25 2021-05-07 南京欣网互联网络科技有限公司 Member rights platform system for realizing differentiation of users and products
CN113034184A (en) * 2021-03-25 2021-06-25 深圳前海联动云软件科技有限公司 Member comprehensive management system for shared automobiles
CN114418599A (en) * 2022-01-12 2022-04-29 上海馥晓骊网络科技有限公司 Equity service platform for financial institution users

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Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN111582995A (en) * 2020-05-18 2020-08-25 广东放假国际旅游股份有限公司 Lightweight privatization deployment travel e-commerce platform system
CN112767004A (en) * 2020-12-25 2021-05-07 南京欣网互联网络科技有限公司 Member rights platform system for realizing differentiation of users and products
CN113034184A (en) * 2021-03-25 2021-06-25 深圳前海联动云软件科技有限公司 Member comprehensive management system for shared automobiles
CN114418599A (en) * 2022-01-12 2022-04-29 上海馥晓骊网络科技有限公司 Equity service platform for financial institution users

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Application publication date: 20191227