CN110503451A - Location-based entity shops information and merchandise promotion information method for pushing and system - Google Patents
Location-based entity shops information and merchandise promotion information method for pushing and system Download PDFInfo
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
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Abstract
The present invention discloses a kind of location-based entity shops information and merchandise promotion information method for pushing and system, belong to wisdom retail technology field, method includes: the probe request that the user terminal that is reported based at least three access points that entity shops is arranged in of positioning device is issued in synchronization, is positioned to the user of user terminal；If navigating to the first predeterminable area that user first enters in entity shops, the push request of shops's information is sent to server, information push request includes shops's mark and terminal iidentification；Server inquires the related user identifier of terminal iidentification, and shops is identified corresponding shops's information and is pushed to user terminal；If navigating to the second predeterminable area that user enters in entity shops, merchandise news push request is sent to server；Shops is identified corresponding merchandise promotion information and is pushed to user terminal by server.Method provided in an embodiment of the present invention can low cost, effectively the corresponding information of entity shops is pushed.
Description
Technical field
The present invention relates to wisdom retail technology field more particularly to a kind of location-based entity shops information and commodity to promote
Sell information-pushing method and system.
Background technique
Currently, most of entity shops are when to consumer's Recommendations, it is general by manually recommending or putting up posters
Form is realized, needs to spend artificial or other costs, higher cost；In addition, although location-based advertisement pushing can drop
The cost of low entity shops, but if the push with regard to carrying out advertisement is easy to fall into user when user passes by the entity shops
Enter information marsh or causes the dislike of user.
Therefore, how low cost, effectively information relevant to entity shops pushed, be current urgent need to resolve
Problem.
Summary of the invention
In view of this, the embodiment of the present invention provides a kind of location-based entity shops information and merchandise promotion information pushes
Method and system, to realize mesh that is inexpensive, effectively being pushed to shops's information of entity shops and merchandise promotion information
's.
Specific technical solution provided in an embodiment of the present invention is as follows:
In a first aspect, the present invention provides a kind of location-based entity shops information and merchandise promotion information method for pushing,
The described method includes:
The user terminal that positioning device is reported based at least three access points that entity shops is arranged in is in synchronization
The probe request of sending positions the user of the user terminal；
If navigating to the first predeterminable area that the user first enters in the entity shops, door is sent to server
The push request of shop information, shops's information push shops's mark and the probe requests thereby in request comprising the entity shops
The terminal iidentification that frame carries；
The server is pushed according to shops's information and is requested, if inquiring the related user's mark of the terminal iidentification
Know, then the shops is identified into corresponding shops's information and be pushed to the user terminal；
If the positioning device navigates to the user into the second predeterminable area in the entity shops, Xiang Suoshu
Server sends merchandise news push request；
The server is pushed according to the merchandise news and is requested, and the shops is identified corresponding merchandise promotion information and is pushed away
Give the user terminal.
With reference to first aspect, in the first possible implementation, the positioning device is based on being arranged in entity shops
The probe request that is issued in synchronization of the user terminal that reports of at least three access points, to the use of the user terminal
Family carries out positioning
According to the signal strength for the probe request that at least three access point reports respectively, determination is described at least
The distance between three access points and the user terminal；
Existed according to the distance between at least three access point and the user terminal and at least three access point
The spatial position of the entity shops, positions the user of the user terminal.
With reference to first aspect, in the second possible implementation, shops's information includes shops's title, shops's class
At least one of type and shops position.
With reference to first aspect, in the third possible implementation, the server is pushed according to the merchandise news
Request, the corresponding merchandise promotion information of shops mark, which is pushed to the user terminal, includes:
The shops is identified into corresponding merchandise promotion information by several times with specified time interval and is pushed to the user terminal.
With reference to first aspect to the third any one possible implementation of first aspect, in the 4th kind of possible reality
Existing mode, it is described the shops identified into corresponding merchandise promotion information be pushed to the user terminal include:
Determine that the corresponding commodity interested of the user identifier, the commodity interested are by analyzing the user identifier
Corresponding user's history purchase data and obtain；
Judge whether the commodity interested are included in the shops and identify in corresponding commodity sales promotion inventory；
If comprising the sales promotion information of the commodity interested is pushed to the user terminal.
The 4th kind of possible implementation with reference to first aspect, in a fifth possible implementation, if the sense
When interest commodity are not included in the commodity sales promotion inventory, the method also includes:
The similar commodity of the commodity interested are determined in the commodity sales promotion inventory；
The sales promotion information of the similar commodity is pushed to the user terminal.
The 4th kind of possible implementation with reference to first aspect, in a sixth possible implementation, if the sense
When interest commodity are not included in the commodity sales promotion inventory, the method also includes:
Determine the corresponding member's rank of the user identifier；
Electronic coupons corresponding with member's rank are generated, the electronic coupons are designated to purchase within a preset time
Buy the commodity interested；
The electronic coupons are pushed to the user terminal.
Second aspect, the present invention provide a kind of location-based entity shops information and merchandise promotion information supplying system,
The system comprises at least three access points, positioning device and servers；
The positioning device, the user for being reported based at least three access point that entity shops is arranged in are whole
The probe request issued in synchronization is held, the user of the user terminal is positioned, if it is first to navigate to the user
Secondary the first predeterminable area into the entity shops then sends the push request of shops's information, the door to the server
The terminal iidentification that shops's mark and the probe request in the push request of shop information comprising the entity shops carry；
The server is requested for being pushed according to shops's information, if it is related to inquire the terminal iidentification
The shops is then identified corresponding shops's information and is pushed to the user terminal by user identifier；
The positioning device, if being also used to navigate to the second predeterminable area that the user enters in the entity shops,
Then merchandise news push request is sent to the server；
The server is also used to be pushed according to the merchandise news and request, the shops is identified corresponding commodity and is promoted
Pin information is pushed to the user terminal.
In conjunction with second aspect, in the first possible implementation, the positioning device includes:
Distance determines submodule, the letter of the probe request for reporting respectively according at least three access point
Number intensity, determines the distance between at least three access point and the user terminal；
Positioning submodule, for according to the distance between at least three access point and the user terminal and it is described extremely
Few three access points position the user of the user terminal in the spatial position of the entity shops.
In conjunction with second aspect, in the second possible implementation, shops's information includes shops's title, shops's class
At least one of type and shops position.
In conjunction with second aspect, in the third possible implementation,
The server is also used to by several times push away the corresponding merchandise promotion information of shops mark with specified time interval
Give the user terminal.
In conjunction with the third any one possible implementation of second aspect to second aspect, in the 4th kind of possible reality
In existing mode, the server includes:
First determines submodule, for determining that the corresponding commodity interested of the user identifier, the commodity interested are
It is obtained by analyzing the corresponding user's history purchase data of the user identifier；
Judging submodule identifies corresponding commodity sales promotion for judging whether the commodity interested are included in the shops
In inventory；
Submodule is pushed, is if being determined as judging submodule, the sales promotion information of the commodity interested is pushed
To the user terminal.
In conjunction with the 4th kind of possible implementation of second aspect, in a fifth possible implementation, the service
Device further include:
Second determine submodule, if be determined as judging submodule it is no, in the commodity sales promotion inventory determine described in
The similar commodity of commodity interested；
The push submodule is also used to the sales promotion information of the similar commodity being pushed to the user terminal.
In conjunction with the 4th kind of possible implementation of second aspect, in a sixth possible implementation, the service
Device further include:
Third determines submodule, if being determined as judging submodule no, determines the user identifier corresponding member grade
Not；
Submodule is generated, for generating electronic coupons corresponding with member's rank, the electronic coupons are referred to
It is fixed to buy the commodity interested within a preset time；
The push submodule is also used to the electronic coupons being pushed to the user terminal.
The present invention provides a kind of location-based entity shops information and merchandise promotion information method for pushing and system, method
It include: that positioning device is issued based on the user terminal that at least three access points that entity shops is arranged in report in synchronization
Probe request, the user of user terminal is positioned, if navigate to that user first enters in entity shops first is pre-
If region, then the push request of shops's information is sent to server, the shops comprising entity shops marks in the push request of shops's information
Know the terminal iidentification carried with probe request；Server is pushed according to shops's information and is requested, if it is related to inquire terminal iidentification
Shops is then identified corresponding shops's information and is pushed to user terminal by the user identifier of connection；In this way, positioning user terminal whether
It when in entity shops, is connected in specific wireless access point without user terminal, the wifi of user terminal is only needed to be in
Opening state, can positioning user terminal whether be located in entity shops, also, enter in entity shops navigating to user
The first predeterminable area when, shops is identified into corresponding shops's information and is pushed to user terminal, compared with prior art, can be kept away
The situation for exempting from the dislike that user is fallen into information marsh or causes user occurs；In addition, entering solid door navigating to user
Shops is identified corresponding merchandise promotion information and is pushed to user terminal by the second predeterminable area in shop, and is led in the prior art
It crosses the forms such as manually recommend or put up posters and realizes that Recommendations are compared, can reduce entity shops to consumer promotion quotient
The cost of product, while also can be more effectively to consumer promotion's commodity.
Detailed description of the invention
To describe the technical solutions in the embodiments of the present invention more clearly, make required in being described below to embodiment
Attached drawing is briefly described, it should be apparent that, drawings in the following description are only some embodiments of the invention, for
For those of ordinary skill in the art, without creative efforts, it can also be obtained according to these attached drawings other
Attached drawing.
Fig. 1 is a kind of location-based entity shops information provided in an embodiment of the present invention and merchandise promotion information push side
The flow chart of method；
Fig. 2 is the scene figure of entity shops provided in an embodiment of the present invention；
Fig. 3 is that a kind of location-based entity shops information and merchandise promotion information push provided in an embodiment of the present invention is
The block diagram of system.
Specific embodiment
To make the object, technical solutions and advantages of the present invention clearer, below in conjunction with attached in the embodiment of the present invention
Figure, technical scheme in the embodiment of the invention is clearly and completely described, it is clear that described embodiment is only this
Invention a part of the embodiment, instead of all the embodiments.Based on the embodiments of the present invention, those of ordinary skill in the art exist
Every other embodiment obtained under the premise of creative work is not made, shall fall within the protection scope of the present invention.
The embodiment of the present invention provides a kind of location-based entity shops information and merchandise promotion information method for pushing, application
In consumer in the scene of entity shops self-help shopping, this method is connected in specific wireless access point without user terminal,
Only need the wifi of user terminal in the open state, can positioning user terminal whether be located in the entity shops, and fixed
When position is greater than the first pre-determined distance to user terminal at a distance from the position in entity shops is between shops's entrance, shops is marked
Know corresponding shops's information and be pushed to user terminal, and in user terminal between the position in entity shops and shops's entrance
Distance be greater than the second pre-determined distance when, shops is identified into corresponding merchandise promotion information and is pushed to user terminal, thus, it is possible to
Cost of the entity shops to consumer promotion's commodity is reduced, while also can be more effectively to consumer promotion's commodity.
It is understood that the user terminal in the embodiment of the present invention include but is not limited to smart phone, personal computer,
Tablet computer, personal digital assistant, wearable device etc..
In addition, it should be noted that, in the description of the present invention, term " first ", " second " etc. are used for description purposes only,
It is not understood to indicate or imply relative importance.In addition, in the description of the present invention, unless otherwise indicated, " multiples' "
It is meant that two or more.
Shown in referring to Fig.1, the embodiment of the invention provides a kind of location-based entity shops information and commercial promotions to believe
Method for pushing is ceased, this method comprises:
Step S1, the user terminal that positioning device is reported based at least three access points that entity shops is arranged in is same
The probe request that one moment issued, positions the user of user terminal.
Wherein, entity shops can be corresponding wired Xian Xia shops for powering on quotient, including be not limited to shopping mall supermarket, family
Electric retail shop, fresh food supermarket etc..
Wherein, access point is wifi access point, and at least three access points are arranged on the different spatial of entity shops
On, when user terminal wifi in the open state, user terminal can automatic broadcast singal search near access point,
In, subsidiary probe request, the probe request carry the terminal iidentification of user terminal in the signal of broadcast, the terminal iidentification
MAC (Media Access Control, medium access control) address that can be user terminal, when at least the three of entity shops
A access point receives user terminal in the signal that synchronization is broadcasted, can be by probe request in the signal and corresponding
Signal strength measurement reports to positioning device, wherein positioning device can be arranged on the reality where at least three access points
In body shops.
Specifically, the process may include:
A, the signal strength of the probe request reported respectively according at least three access points determines at least three access points
The distance between user terminal.
Wherein, since each access point is different from the relative distance of user terminal, the detection for receiving each access point
The signal strength of claim frame is also different, therefore the signal strength of the probe request received by each access point can calculate
The distance between each access point and user terminal out.
B, according to the distance between at least three access points and user terminal and at least three access points in entity shops
Spatial position positions the user of user terminal.
Specifically, being respectively the centre of sphere with the spatial position of at least three access points, whole at least three access points and user
The distance between end is respectively radius, determines at least three spheric regions, and by the overlapping region between at least three spheres
It is determined as the position of user terminal, judges whether user enters in entity shops according to the position of user terminal.
In the embodiment of the present invention, when whether positioning user terminal is located in entity shops, it is connected to without user terminal
In specific wireless access point, only need the wifi of user terminal in the open state, can positioning user terminal whether be located at
In entity shops, the implementation of positioning is more safe and reliable, and cost is relatively low, convenient for promoting.
Step S2 sends door to server if navigating to the first predeterminable area that user first enters in entity shops
The push request of shop information, shops's information push shops's mark in request comprising entity shops and the terminal of probe request carrying
Mark.
Wherein, the first predeterminable area in entity shops can be according to the actual size of the space of entity shops, it is preferable that will
Region in entity shops, at a distance from shops's entrance without departing from the first pre-determined distance range is set as the first predeterminable area,
For example, the first pre-determined distance range can be set as 2m~5m.In addition, the first predeterminable area can also be its in entity shops
His region, the present invention are not limited this.
Since at least three access points are when the request of report of user terminal detects frame, respective AP can be identified on simultaneously
Report, therefore positioning device can be identified by AP and determine that corresponding shops identifies, wherein positioning device is previously stored with AP mark
Know the corresponding relationship identified with the shops of entity shops.
In practical applications, positioning device can pass through the nets such as Transmission Control Protocol (Socket, HTTP, HTTPS etc.) or UDP
Terminal iidentification and shops's mark are sent to server by network communications protocol.
The present invention is not construed as limiting specific transmission process.
It should be noted that in practical applications, if navigating to the first preset areas that user is again introduced into entity shops
Domain no longer needs to send the push request of shops's information to server, to avoid user experience is influenced.
Step S3, server are pushed according to shops's information and are requested, if inquire terminal iidentification related user identifier,
Shops is identified into corresponding shops's information and is pushed to user terminal.
Wherein, user identifier is the account that user is registered in the shopping application program of user terminal installation in advance,
The shopping application program has the function of buying goods for user from entity shops, and the application program is mounted on user terminal
And it can be communicated with server.User from entity shops buy goods before, need to install on the subscriber terminal with
The corresponding shopping application program of entity shops, and registration request is initiated to server by shopping application program, in registration request
The user identifier of terminal iidentification and user including user terminal, wherein user identifier can be the identity card of unique identification user
Number, telephone number, personal two dimensional code, associated bank's card number or Third-party payment user identifier etc., server is receiving note
It will record terminal iidentification and user identifier after volume request, and establish terminal iidentification and the one-to-one incidence relation of user identifier.
Wherein, shops's information may include in shops's title, shops's classification and shops position for describing entity shops
At least one.
Specifically, only shops can be identified and corresponded to when server inquires the related user identifier of terminal iidentification
Shops's information be pushed to user terminal, wherein welcome words can also be attached in the information of push, for example, push content can
To be " welcome the Xin Jie Kou small shop Line 1 XX ".
Step S4, if positioning device navigates to user into the second predeterminable area in the entity shops, to service
Device sends merchandise news push request.
Wherein, the second predeterminable area is different from the first predeterminable area.The second predeterminable area in entity shops can basis
The actual size of the space of entity shops is set, it is preferable that by it is in entity shops, at a distance from shops's entrance without departing from
The region of two pre-determined distance ranges is set as the second predeterminable area, for example, the second pre-determined distance range can be set as 5m~
10m.In addition, the second predeterminable area can also be other regions in entity shops, the present invention is not limited this.
2 method provided in an embodiment of the present invention is further described with reference to the accompanying drawing, as shown in Fig. 2, in entity shops
The multiple wifi AP being arranged are distributed in the different spatial of the entity door body, by entity shops and shops's entrance
Distance be set as the first predeterminable area without departing from the region of the first pre-determined distance range, the first predeterminable area is marked as D1,
First pre-determined distance range is (r1, r2)；By it is in entity shops, at a distance from shops's entrance without departing from the second pre-determined distance model
The region enclosed is set as the second predeterminable area, and the first predeterminable area is marked as D2, and the first pre-determined distance range is (r2, r3),
When navigating to the first predeterminable area D1 that user enters in the entity shops, then the push of shops's information is sent to server and asked
It asks, is pushed to user terminal so that shops is identified corresponding shops's information by server, enter the entity when navigating to user
When the second predeterminable area D2 in shops, then merchandise news push request is sent to server, so that server identifies shops
Corresponding merchandise promotion information is pushed to user terminal.
Step S5, server are pushed according to merchandise news and are requested, shops is identified corresponding merchandise promotion information and is pushed to
User terminal.
Wherein, merchandise promotion information includes being not limited to new product arrival and price rebate favor information.Wherein it is possible to by commodity
Discount rate is more than that the merchandise news of preset threshold is pushed to user terminal, excessive be may cause to avoid the merchandise news amount of push
The bad situation of user experience.
Wherein, shops can be identified corresponding quotient by online message or offline message according to user identifier by server
Product sales promotion information is pushed to the shopping application program on user terminal；And/or
According to the corresponding phone number of user identifier, shops is identified by corresponding shops's information and/or quotient by short message
Product sales promotion information is pushed to user terminal.
The present invention is not limited specific push mode.
It in the embodiment of the present invention, is pushed and is requested according to merchandise news by server, shops is identified into corresponding commodity and is promoted
Pin information is pushed to user terminal, the forms such as manually recommends or put up posters realize that Recommendations carry out with passing through in the prior art
It compares, cost of the entity shops to consumer promotion's commodity can be greatly reduced, while also can be more effectively to consumer
It promotes the sale of goods.
In some embodiments, server is pushed according to merchandise news and is requested, and shops is identified corresponding commercial promotions and is believed
Breath is pushed to user terminal, which may include:
With specified time interval, shops, which is identified corresponding merchandise promotion information, is pushed to user terminal by several times.
Wherein, specified time interval can be set according to actual needs, and specified time interval of the invention is set as 10
Minute, cause consumer to dislike to avoid frequent pushed information.
Illustratively, it can be the merchandise news of new product arrival to the merchandise promotion information that user terminal pushes for the first time,
It can be the preferential merchandise news with stronger dynamics of price rebate every the merchandise promotion information after ten minutes, pushed to user terminal,
The present invention is not construed as limiting the merchandise promotion information content pushed every time.
In some embodiments of the invention, shops is identified into corresponding merchandise promotion information and is pushed to user terminal, it should
Process may include:
Determine that the corresponding commodity interested of user identifier, commodity interested are gone through by the corresponding user of analysis user identifier
History purchase data and obtain, and judge whether commodity interested are included in shops and identify in corresponding commodity sales promotion inventory, if
It include that the sales promotion information of commodity interested is then pushed to user terminal.
Wherein, server can analyze the corresponding user's history purchase data of user identifier, and it is emerging to obtain user's sense
The commodity of interest.For example, analyzing to obtain the commodity and time that user periodically buys by user's history purchase data, by user's week
The sales promotion information of the commodity of phase property purchase is pushed to user terminal.
In the embodiment of the present invention, user identifier pair is determined by the corresponding user's history purchase data of analysis user identifier
The commodity interested answered, and judge whether commodity interested are included in shops and identify in corresponding commodity sales promotion inventory, if comprising,
The sales promotion information of commodity interested is then pushed to user terminal, so as to improve the push hit rate of merchandise promotion information,
The transaction success rate of commodity is improved, user experience is improved.
In some embodiments of the invention, if commodity interested are not included in commodity sales promotion inventory, method is also wrapped
It includes:
The similar commodity of commodity interested are determined in commodity sales promotion inventory, and the sales promotion information of similar commodity is pushed to
User terminal.
Wherein, multiple if determining that the similar commodity of commodity interested have in commodity sales promotion inventory, price can be rolled over
Button rate is more than that the sales promotion information of the similar commodity of default discount rate is pushed to user terminal.
In the embodiment of the present invention, when commodity interested are not included in commodity sales promotion inventory, by commodity sales promotion inventory
The similar commodity of middle determination commodity interested, and the sales promotion information of similar commodity is pushed to user terminal, so that
Commodity pushed information is more accurate, effective, and then improves the transaction success rate of commodity, improves user experience.
In some embodiments of the invention, if commodity interested are not included in commodity sales promotion inventory, method is also wrapped
It includes:
It determines the corresponding member's rank of user identifier, and generates electronic coupons corresponding with member's rank, electronic offers
Certificate is designated to buy commodity interested within a preset time, and electronic coupons are pushed to user terminal.
Wherein, member can be divided into regular member, advanced member, VIP member and most distinguished member by rank, and member's rank is got over
Height, corresponding electronic coupons are preferential bigger, for example, corresponding electronic coupons discount is eight foldings for VIP member, for
Regular member, corresponding electronic coupons discount are nine points five foldings.
Wherein, preset time can be set in the time on the same day.
In the embodiment of the present invention, when commodity interested are not included in commodity sales promotion inventory, by generating and member's rank
Electronic coupons are pushed to user terminal by corresponding electronic coupons, can be improved merchandise sales success rate, while also improving
User experience.
The embodiment of the present invention provides a kind of location-based information-pushing method, this method positioning user terminal whether position
It when in entity shops, is connected in specific wireless access point without user terminal, only needs the wifi of user terminal to be in and beat
Open state, can positioning user terminal whether be located in entity shops, and in navigate to that user enters in entity shops
When one predeterminable area, shops is identified into corresponding shops's information and is pushed to user terminal, and navigates to user and enters solid door
When the second predeterminable area in shop, shops is identified into corresponding merchandise promotion information and is pushed to user terminal, thus, it is possible to reduce
Entity shops, and can be more effectively to consumer promotion's commodity to the cost of consumer promotion's commodity, while also improving quotient
The transaction success rate of product, improves user experience.
Referring to shown in Fig. 3, the embodiment of the invention provides a kind of location-based entity shops information and commercial promotions to believe
Supplying system is ceased, system includes at least three access points 310, positioning device 320 and server 330；Wherein, at least three access
Point 310 is communicated to connect with user terminal and positioning device 320 respectively, 330 communication connection of positioning device 320 and service；
Positioning device 320, the user terminal for being reported based at least three access points 310 that entity shops is arranged in
In the probe request that synchronization issues, the user of user terminal is positioned, if navigating to user first enters entity
The first predeterminable area in shops then sends the push request of shops's information to server 330, includes in the push request of shops's information
The shops of entity shops identifies；
Server 330 is requested for being pushed according to shops's information, if inquiring the related user identifier of terminal iidentification,
Shops is identified into corresponding shops's information and is pushed to user terminal；
Positioning device 320, if being also used to navigate to the second predeterminable area that user enters in entity shops, to server
330 send merchandise news push request；
Server 330 is also used to be pushed according to merchandise news and request, shops is identified corresponding merchandise promotion information and is pushed
To user terminal.
Further, positioning device 320 includes:
Distance determines that submodule 321, the signal of the probe request for reporting respectively according at least three access points are strong
Degree, determines the distance between at least three access points and user terminal；
Positioning submodule 322, for being connect according to the distance between at least three access points and user terminal and at least three
Access point positions the user of user terminal in the spatial position of entity shops.
Further, shops's information includes at least one of shops's title, shops's type and shops position.
Further, server 330 are also used to that shops is identified corresponding commercial promotions by several times with specified time interval and believe
Breath is pushed to user terminal.
Further, server 330 includes:
First determines submodule 331, for determining that the corresponding commodity interested of user identifier, commodity interested are by dividing
It analyses the corresponding user's history purchase data of user identifier and obtains；
Judging submodule 332 identifies corresponding commodity sales promotion inventory for judging whether commodity interested are included in shops
It is interior；
Submodule 333 is pushed, if being determined as it being to push away the sales promotion information of commodity interested for judging submodule 332
Give user terminal.
Further, server 330 further include:
Second determines submodule 334, if being determined as no, the determining sense in commodity sales promotion inventory for judging submodule 332
The similar commodity of interest commodity；
Submodule 333 is pushed, is also used to the sales promotion information of similar commodity being pushed to user terminal.
Further, server 330 further include:
Third determines submodule 334, if being determined as judging submodule 332 no, determines the corresponding member of user identifier
Rank；
Submodule 335 is generated, for generating electronic coupons corresponding with member's rank, electronic coupons are specified in pre-
If purchase commodity interested in the time；
Submodule 333 is pushed, is also used to electronic coupons being pushed to user terminal.
The embodiment of the present invention provides a kind of location-based entity shops information and merchandise promotion information supplying system, this is
System is connected in specific wireless access point when whether positioning user terminal is located in entity shops without user terminal, only
Need the wifi of user terminal in the open state, can positioning user terminal whether be located in entity shops, and navigating to
It, will when user terminal is greater than the first pre-determined distance to user terminal at a distance from the position in entity shops is between shops's entrance
Shops identifies corresponding shops's information and is pushed to user terminal, and enters in position of the user terminal in entity shops with shops
When the distance between mouth is greater than the second pre-determined distance, shops is identified into corresponding merchandise promotion information and is pushed to user terminal, by
This can reduce entity shops to the cost of consumer promotion's commodity, while also can be more effectively to consumer promotion's commodity.
All the above alternatives can form alternative embodiment of the invention using any combination, herein no longer
It repeats one by one.
It should be understood that location-based entity shops information provided by the above embodiment and merchandise promotion information push
System is when executing location-based entity shops information and merchandise promotion information method for pushing, only with above-mentioned each function device
It divides and carries out for example, can according to need in practical application and be completed by different functional modules above-mentioned function distribution,
The internal structure of equipment is divided into different functional modules, to complete all or part of the functions described above.In addition,
Location-based entity shops information provided by the above embodiment and merchandise promotion information supplying system and location-based entity
Shops's information and merchandise promotion information method for pushing embodiment belong to same design, and specific implementation process is detailed in method implementation
Example, which is not described herein again.
Those of ordinary skill in the art will appreciate that realizing that all or part of the steps of above-described embodiment can pass through hardware
It completes, relevant hardware can also be instructed to complete by program, the program can store in a kind of computer-readable
In storage medium, storage medium mentioned above can be read-only memory, disk or CD etc..
The foregoing is merely a prefered embodiment of the invention, is not intended to limit the invention, all in the spirit and principles in the present invention
Within, any modification, equivalent replacement, improvement and so on should all be included in the protection scope of the present invention.
Claims (13)
1. a kind of location-based entity shops information and merchandise promotion information method for pushing, which is characterized in that the method packet
It includes:
Positioning device is issued based on the user terminal that at least three access points that entity shops is arranged in report in synchronization
Probe request, the user of the user terminal is positioned；
If navigating to the first predeterminable area that the user first enters in the entity shops, shops's letter is sent to server
Breath push is requested, and shops's mark in shops's information push request comprising the entity shops is taken with the probe request
The terminal iidentification of band；
The server is pushed according to shops's information and is requested, if inquiring the related user identifier of the terminal iidentification,
The shops is then identified into corresponding shops's information and is pushed to the user terminal；
If the positioning device navigates to the user into the second predeterminable area in the entity shops, to the service
Device sends merchandise news push request；
The server is pushed according to the merchandise news and is requested, and the shops is identified corresponding merchandise promotion information and is pushed to
The user terminal.
2. the method according to claim 1, wherein the positioning device is based on being arranged in entity shops at least
The probe request that the user terminal that three access points report is issued in synchronization carries out the user of the user terminal
Positioning includes:
According to the signal strength for the probe request that at least three access point reports respectively, described at least three are determined
The distance between access point and the user terminal；
According to the distance between at least three access point and the user terminal and at least three access point described
The spatial position of entity shops positions the user of the user terminal.
3. the method according to claim 1, wherein shops's information include shops's title, shops's type and
At least one of shops position.
4. it is requested the method according to claim 1, wherein the server is pushed according to the merchandise news,
The corresponding merchandise promotion information of shops mark, which is pushed to the user terminal, includes:
The shops is identified into corresponding merchandise promotion information by several times with specified time interval and is pushed to the user terminal.
5. method described in any one according to claim 1~4, which is characterized in that described that shops mark is corresponding
Merchandise promotion information is pushed to the user terminal
Determine that the corresponding commodity interested of the user identifier, the commodity interested are corresponding by analyzing the user identifier
User's history purchase data and obtain；
Judge whether the commodity interested are included in the shops and identify in corresponding commodity sales promotion inventory；
If comprising the sales promotion information of the commodity interested is pushed to the user terminal.
6. according to the method described in claim 5, it is characterized in that, if the commodity interested are not included in the commodity sales promotion
When in inventory, the method also includes:
The similar commodity of the commodity interested are determined in the commodity sales promotion inventory；
The sales promotion information of the similar commodity is pushed to the user terminal.
7. according to the method described in claim 5, it is characterized in that, if the commodity interested are not included in the commodity sales promotion
When in inventory, the method also includes:
Determine the corresponding member's rank of the user identifier；
Electronic coupons corresponding with member's rank are generated, the electronic coupons are designated to buy institute within a preset time
State commodity interested；
The electronic coupons are pushed to the user terminal.
8. a kind of location-based entity shops information and merchandise promotion information supplying system, which is characterized in that the system packet
Include at least three access points, positioning device and server；
The positioning device, the user terminal for being reported based at least three access point that entity shops is arranged in are existed
Synchronization issue probe request, the user of the user terminal is positioned, if navigate to the user for the first time into
Enter the first predeterminable area in the entity shops, then sends the push request of shops's information, shops's letter to the server
The terminal iidentification that shops's mark and the probe request in breath push request comprising the entity shops carry；
The server is requested for being pushed according to shops's information, if inquiring the related user of the terminal iidentification
The shops is then identified corresponding shops's information and is pushed to the user terminal by mark；
The positioning device, if being also used to navigate to the second predeterminable area that the user enters in the entity shops, to
The server sends merchandise news push request；
The server is also used to be pushed according to the merchandise news and request, the shops is identified corresponding commercial promotions and is believed
Breath is pushed to the user terminal.
9. system according to claim 8, which is characterized in that the positioning device includes:
Distance determines that submodule, the signal of the probe request for reporting respectively according at least three access point are strong
Degree, determines the distance between at least three access point and the user terminal；
Positioning submodule, for according to the distance between at least three access point and the user terminal and described at least three
A access point positions the user of the user terminal in the spatial position of the entity shops.
10. system according to claim 8, which is characterized in that
The server is also used to by several times be pushed to the corresponding merchandise promotion information of shops mark with specified time interval
The user terminal.
11. according to system described in claim 8 to 10 any one, which is characterized in that the server includes:
First determines submodule, and for determining the corresponding commodity interested of the user identifier, the commodity interested are to pass through
It analyzes the corresponding user's history purchase data of the user identifier and obtains；
Judging submodule identifies corresponding commodity sales promotion inventory for judging whether the commodity interested are included in the shops
It is interior；
Submodule is pushed, is that the sales promotion information of the commodity interested is pushed to institute if being determined as judging submodule
State user terminal.
12. system according to claim 11, which is characterized in that the server further include:
Second determine submodule, if be determined as judging submodule it is no, in the commodity sales promotion inventory determine it is described sense it is emerging
The similar commodity of interesting commodity；
The push submodule is also used to the sales promotion information of the similar commodity being pushed to the user terminal.
13. system according to claim 11, which is characterized in that the server further include:
Third determines submodule, if being determined as judging submodule no, determines the corresponding member's rank of the user identifier；
Submodule is generated, for generating electronic coupons corresponding with member's rank, the electronic coupons are specified in
The purchase commodity interested in preset time；
The push submodule is also used to the electronic coupons being pushed to the user terminal.
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