CN110417869A - A kind of activity method for pushing, device and computer equipment - Google Patents
A kind of activity method for pushing, device and computer equipment Download PDFInfo
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- CN110417869A CN110417869A CN201910604849.2A CN201910604849A CN110417869A CN 110417869 A CN110417869 A CN 110417869A CN 201910604849 A CN201910604849 A CN 201910604849A CN 110417869 A CN110417869 A CN 110417869A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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Abstract
A kind of activity method for pushing, device and computer equipment, the described method comprises the following steps: the pre-buried information collecting interface in the specified page of client, the specified page are used for show activity promotion message；When user accesses specified page, client acquires user information by the information collecting interface and user information is transferred to server-side；The user information that server-side record client transmissions come；The user information and at least one activity binding are stored；Server-side is according to the user information to activity bound in client push；Client receives the activity of server-side push and to user's show activity.User information is obtained when user accesses specified page, and record user information, it obtains and accessed specified page and to the interested user of the activity description of the page, according to user information to user's push activity, the effect to user's precision marketing is realized, the consequence for wasting marketing resource to all user's push activities is avoided.
Description
Technical field
This specification is related to mobile communication technology field more particularly to a kind of movable method for pushing, device and computer are set
It is standby.
Background technique
Currently, many application software can push action message to user, however each activity has specific user group,
The publicity mode extensively casted net can not obtain desired effect.In addition, the development of big data technology, advances to a certain extent
The development of user behavior characteristics analysis is greatly improved conversion ratio according to user interest matching push activity.For example, non-large-scaled work
It is dynamic generally to select orientation push particular type of user, to control cost.User type usually according to enliven number of days, activation day
Count, pay/do not pay, the dimensions such as user preferences are distinguished, by the implementable orientation push of record user information, but specifically promoting
Can exist in activity and be difficult to the case where defining user type with existing differentiation mode.
Summary of the invention
To overcome the problems in correlation technique, present description provides a kind of movable supplying systems.
According to this specification embodiment in a first aspect, providing a kind of movable method for pushing, the method includes following steps
It is rapid:
The pre-buried information collecting interface in the specified page of client, the specified page promote letter for show activity
Breath；
When user accesses specified page, client acquires user information by the information collecting interface and believes user
Breath is transferred to server-side；
The user information that server-side record client transmissions come；The user information and at least one activity binding are deposited
Storage；
Server-side is according to the user information to activity bound in client push；
Client receives the activity of server-side push and to user's show activity.
According to the second aspect of this specification embodiment, a kind of movable method for pushing is provided, the method includes following steps
It is rapid:
When user's access is used for the specified page of show activity promotion message, pass through the pre-buried information of the specified page
User information is simultaneously transferred to server-side by acquisition interface acquisition user information, so that server-side is by the user information and at least one
A activity binding storage, according to the user information to activity bound in client push；
Receive the activity of server-side push and to user's show activity.
According to the third aspect of this specification embodiment, a kind of movable method for pushing is provided, the method includes following steps
It is rapid:
The pre-buried information collecting interface in the specified page for show activity promotion message, so that client is visited in user
User information is acquired by the information collecting interface when asking the specified page, and user information is transferred to server-side；
The user information that record client transmissions come binds the user information and at least one activity；
According to the user information to activity bound in client push.
According to the fourth aspect of this specification embodiment, a kind of movable driving means is provided, described device includes:
The acquisition unit of user information is acquired when user accesses specified page, the specified page is client for opening up
Show the page of event promotion information；
Collected user information is transferred to the transmission unit of server-side, so that server-side is by the user information and extremely
Few activity binding storage, according to the user information to activity bound in client push；
Receive the activity of server-side push and to the display unit of user's show activity.
According to the 5th of this specification embodiment the aspect, a kind of movable driving means is provided, described device includes:
The pre-buried unit of pre-buried information collecting interface in the specified page for show activity promotion message, so that client
End acquires user information by the information collecting interface when user accesses the specified page, and user information is transferred to
Server-side；
The recording unit for the user information that record client transmissions come, the recording unit are also used to believe the user
Breath is bound at least one activity；
According to the user information to movable push unit bound in client push.
According to the 6th of this specification embodiment the aspect, a kind of computer equipment is provided, comprising:
Processor；
Memory for storage processor executable instruction；
Wherein, the step of realizing the embodiment third aspect the method when processor executes described program.
The technical solution that the embodiment of this specification provides can include the following benefits:
The pre-buried information collecting interface on the specified page for show activity promotion message, when user accesses specified page
When obtain user information, and record user information, obtain and accessed specified page and interested to the activity description of the page
User realizes the effect to user's precision marketing according to user information to user's push activity, avoids and pushes away to all users
Activity is sent to waste the consequence of marketing resource, is only also improved simultaneously to the movable measure of activity interested user push
Movable conversion ratio forms and effectively recommends.
It should be understood that above general description and following detailed description be only it is exemplary and explanatory, not
This specification can be limited.
Detailed description of the invention
The drawings herein are incorporated into the specification and forms part of this specification, and shows the reality for meeting this specification
Example is applied, and is used to explain the principle of this specification together with specification.
Fig. 1 is a kind of this specification flow chart of movable method for pushing shown according to an exemplary embodiment.
Fig. 2 is a kind of this specification movable method for pushing applied to client shown according to an exemplary embodiment
Flow chart.
Fig. 3 is a kind of this specification movable method for pushing applied to server-side shown according to an exemplary embodiment
Flow chart.
Fig. 4 A is the flow chart of this specification another movable method for pushing shown according to an exemplary embodiment.
Fig. 4 B is a kind of this specification equipment interaction timing of movable method for pushing shown according to an exemplary embodiment
Figure.
Fig. 5 is a kind of hardware structure diagram of computer equipment where this specification embodiment activity driving means.
Fig. 6 is a kind of this specification block diagram of movable driving means shown according to an exemplary embodiment.
Fig. 7 is the block diagram of this specification another movable driving means shown according to an exemplary embodiment.
Specific embodiment
Example embodiments are described in detail here, and the example is illustrated in the accompanying drawings.Following description is related to
When attached drawing, unless otherwise indicated, the same numbers in different drawings indicate the same or similar elements.Following exemplary embodiment
Described in embodiment do not represent all embodiments consistent with this specification.On the contrary, they are only and such as institute
The example of the consistent device and method of some aspects be described in detail in attached claims, this specification.
It is only to be not intended to be limiting this explanation merely for for the purpose of describing particular embodiments in the term that this specification uses
Book.The "an" of used singular, " described " and "the" are also intended to packet in this specification and in the appended claims
Most forms are included, unless the context clearly indicates other meaning.It is also understood that term "and/or" used herein is
Refer to and includes that one or more associated any or all of project listed may combine.
It will be appreciated that though various information may be described using term first, second, third, etc. in this specification, but
These information should not necessarily be limited by these terms.These terms are only used to for same type of information being distinguished from each other out.For example, not taking off
In the case where this specification range, the first information can also be referred to as the second information, and similarly, the second information can also be claimed
For the first information.Depending on context, word as used in this " if " can be construed to " ... when " or
" when ... " or " in response to determination ".
In this big data era, internet is closely bound up with people's lives, and the use of application software has occupied me
The major part of daily life publicized by application software to user's push activity in face of so huge user group
It is necessary.Large-scale activity can to the whole network user's carry out activity push, but for it is non-large-scaled activity for, only to right
The interested user's push activity of sort of activity is wiser selection.In order to push phase to the interested user of Activity Type
The activity of type is answered, generally can be and user behavior characteristics analysis is carried out to user, but the behavioural characteristic of such user is desirable
What certain time and opportunity acquired, the user that user type is defined for that can not collect behavioural characteristic is not (hereinafter referred to as pre-
If user) it can not then push activity adaptable therewith.The present invention provides a kind of movable method for pushing to solve no normal direction not
The problem of pre-set user orientation push activity.
Client is also user terminal, refers to corresponding with server and provides the software program of local service for user.And
Server-side, that is, above-mentioned server, server-side are for client service, and the content of service such as provides money to client
Source saves client data etc..Client and server-side can be a client and correspond to multiple services by network connection
End or the corresponding server-side of multiple client, correspond to multiple server-sides etc. even more than client.What user touched
Application software is usually client, but client can not store a large amount of data, and server-side can not only store largely
Data also can transmit data to multiple client simultaneously, therefore in order to user's push activity, need through server-side to client
Hold push activity.
Next this specification embodiment is described further, it will be with the correspondence of a client and a server-side
For relationship.
As shown in Figure 1, Fig. 1 is a kind of this specification process of movable method for pushing shown according to an exemplary embodiment
Figure, comprising the following steps:
Step S101, the pre-buried information collecting interface in the specified page of client, the specified page is for showing work
Dynamic promotion message；
Step S102, when user accesses specified page, client acquires user information by the information collecting interface
And user information is transferred to server-side；
Step S103, the user information that server-side record client transmissions come；By the user information and at least one
Activity binding storage；
The user information that server-side record client was screened and transmitted, the foundation as activity push target.
Step S104, server-side is according to the user information to activity bound in client push；
Step S105, client receive the activity of server-side push and to user's show activities.
The pre-buried information collecting interface of the specified page of show activity promotion message on the client, when user accesses specific page
When face, client obtains user information by pre-buried information collecting interface, and user information may include user equipment information
Etc. the information of client where can tracking user equipment, user information can be transferred to server-side by client, this step
The screening to user group is completed, obtains and accessed specified page and to the interested user of the activity description of the page.In
In one embodiment, specified page can be landing page, and landing page is also referred to as landing page, guide page, refer to that visitor sees outside station
The page to some being issued with clear theme will be linked in appointed website after click.
On the other hand, server-side receives the user information that client was screened and transmitted, and carries out to the user information
Record saves, and according to the client of the user information tracking user recorded, corresponding to the client push specified page
Activity description.In one embodiment, user information includes the information such as user account number, user equipment.Client receives service
After the activity that comes of end push, show activity content in the display interface.
As shown in Fig. 2, being a kind of flow chart of movable method for pushing shown according to an exemplary embodiment, including as follows
Step:
Step S201 passes through the specified page when user's access is used for the specified page of show activity promotion message
User information is simultaneously transferred to server-side by pre-buried information collecting interface acquisition user information, so that server-side believes the user
Breath is stored at least one activity binding, according to the user information to activity bound in client push；
Step S202 receives the activity of server-side push and to user's show activity.
In one embodiment, movable method for pushing described in Fig. 2 can be applied to client.
In the present embodiment, it is explained with the executing subject that client-side is movable method for pushing.User opens client
When end, client show activity promotion message in the specified page of presupposed information acquisition interface, specified page, which can be, to be fallen
Ground page, landing page are also referred to as landing page, guide page, refer to that visitor sees some page with clear theme being issued outside station
Face will be linked in appointed website after click, and the activity landing page that page is show activity promotion message is landed in the present embodiment.
When page is landed in user's access activity, client acquires user information by information collecting interface and user information is transferred to service
End, so that server-side binds user information and at least one activity, thus the use of each activity and the instruction of stored user information
Family is corresponding；According to the activity that user information has been bound to client push, client receive the activity of server-side push and to
Family show activity content.
In another embodiment, it includes Deeplink order that user, which accesses the mode of the specified page,.Deeplink
Order is a kind of technology of corresponding page that mounted client can be opened outside slave station, has and quickly opens client specific page
The ability in face.
As shown in figure 3, being the flow chart of another movable method for pushing shown according to an exemplary embodiment, including such as
Lower step:
Step S301, the pre-buried information collecting interface in the specified page for show activity promotion message, so that client
End acquires user information by the information collecting interface when user accesses the specified page, and user information is transferred to
Server-side；
Step S302, the user information that record client transmissions come, the user information and at least one activity are tied up
It is fixed；
Step S303, according to the user information to activity bound in client push.
In one embodiment, movable method for pushing described in Fig. 3 can be applied to server-side.It is to live with server-side side
The executing subject of dynamic method for pushing explains.Server-side presupposed information in the specified page of user's show activity promotion message is adopted
Collect interface, so that client acquires user information by information collecting interface when user accesses specified page, and user is believed
Breath is transferred to server-side.Server-side records the user information to come from client transmissions, and user information is that user accesses client
End is used to acquire when the specified page of show activity promotion message, and user information may include user equipment information etc. can
To track the information of user equipment place client.Therefore, server-side to client push and can be specified according to user information
The activity description of the activity association of page presentation.
In one embodiment, the step of server-side record user information includes: by the white of user information typing server-side
Name single system, white list system and at least one popularization activity are bound.It is corresponding to can recorde user information by white list system
User, the user information of target user is stored into white list system, in server-side to when client push activity, is passed through
The filtering of white list system, so that the client push activity for the user that server-side has only been recorded to white list system.And it is white
Name single system be bind at least one popularization activity, in one example, when there are it is multiple activity need and meanwhile popularization and
When movable type is the same, the whole network user can be filtered by white list system simultaneously, server-side can be used directly to target
The multiple activities of the client push at family.Therefore, server-side can be pushed away according to user information to the corresponding client of white list system
Send the activity description of the activity association shown with specified page.
In practical application, popularization activity is the having time time limit, when popularization activity need it is online, modification or it is offline when,
It is also required to similarly update to operate with the white list system of popularization activity binding, in order to meet the increasing to white list system
Add, update, deletion demand, in one embodiment, additions and deletions being carried out to white list system and change operation, to update popularization activity.
On the other hand, when popularization activity is multiple types and is mutually indepedent, promoting simultaneously to multiple and different activities is needed
Multiple and different white list systems is wanted, therefore, in one embodiment, the white list system includes multiple white lists, each
Specified white list and at least one specified popularization activity are bound.Form the corresponding white list of popularization activity an of type
Binding relationship, server-side is pushed away for the user of the access recorded in the white list popularization activity of one type
The activity for giving the type reaches precisely orientation and pushes movable purpose.
Meanwhile in order to allow used by a user client of the server-side more accurately according to user information to white list
Push activity, user information need to include the identification information that can track user equipment.Therefore, in another embodiment, use
Family information includes describing the information of customer equipment identification.By carrying the information of description customer equipment identification, server-side can be chased after
Track designated user equipment and client push activity to the equipment.
Further embodiment explanation is made with the interaction angle of multiple client and server-side below, is had in server-side more
In the case that a different activity needs to promote, client needs do filter record to the different interested users of activity and receive
The activity for the same type that server-side is promoted according to the user information of record to user.
It in one example, as shown in Figure 4 A, is a kind of movable method for pushing shown according to an exemplary embodiment
Flow chart includes the following steps:
Step S401, the pre-buried information collecting interface in the specified page of client, the specified page is for showing work
Dynamic promotion message；
Step S402, when user accesses specified page, client acquires user information by the information collecting interface
And user information is transferred to server-side；The mode that user accesses the specified page includes Deeplink order；
Step S403, the user information that server-side record client transmissions come will take described in the user information typing
The white list system at business end, the white list system includes multiple white lists, and each specified white list is specified at least one
Popularization activity binding so that it is each activity with stored user information indicate user it is corresponding；The user information includes description
The information of customer equipment identification；
Step S404 carries out additions and deletions to the white list system and changes operation, to update the popularization activity；
Step S405, server-side is according to the user information to activity bound in client push；
Step S406, client receive the activity of server-side push and to user's show activities.
In the application scenarios in face of the whole network user, the pre-buried information collection in the specified page of show activity promotion message
Interface, the specified page of client can be landing page, be also possible to Webpage.Landing page is also referred to as landing page, guide page, is
Refer to that visitor sees some page with clear theme being issued outside station, will be linked in appointed website after click,
Landing page is the activity landing page of show activity promotion message in the present embodiment.
User's access client mode can be through Deeplink order, and Deeplink order is that one kind can be outside slave station
The technology of the corresponding page of mounted client is opened, there is the ability for quickly opening client specified page, family can be used
At station, outer quickly touching reaches activity landing page.Information collecting interface can acquire in real time when user accesses landing page by client
User information lands the collected user information of page by different types of activity, it is corresponding can to distinguish each Activity Type
User achievees the purpose that screen user group.
In the whole network user when accessing different types of activity landing page, pass through client acquisition and transmitting subscriber information
To server-side.White list system is provided in server-side, white list system there are multiple white lists, and the popularization activity of each type is tied up
A fixed white list, the user information batch records that white list will have been classified.Equally, the popularization activity of each type also binds one
The user group that group is classified on an equal basis, later period can be such that the activity of the type only promotes to the user group of the classification as it can be seen that reducing
This while, also increases movable conversion ratio.
In addition, often having time time limit, server-side may need to carry out each activity for the activity of each popularization
Line, update, offline operation, therefore backstage personnel operational administrative for convenience, can increase each white list, be deleted
The operation remove, modified, to be adapted to operation that is online, offline to activity, updating.
So far, the popularization activity of a type and binding relationship is formd to the interested user's entirety of the type activity,
Server-side can reach orientation to the activity that the user group pushes same type according to the type of white list and push movable mesh
's.In order to make server-side can with the client of each user of accurate tracking user group, to the push activity of given client end,
The user information recorded in white list system can also include the information of description customer equipment identification, pass through the impulse of mark
The client of specified user equipment is tracked, precisely push is completed.
In the different types of activity landing page of the whole network user's continuous access, accesses each time and all record user information and divide
Class is recorded in white list, the user in continuous updating white list, so that it may reach the white list of real-time update white list system
Function, so as in real time in white list user push activity description.
In other words, for client, the movable targeted user population of server-side push is by white list system
The filtering of multiple white lists, the activity that the movable client that only user accessed specified type just receives same type pushes away
It send, to show its interested activity description of user, has reached and defined user for behavioural characteristic can not be collected
The user of type orients push activity to target user, is formed and effectively recommended.
In another example, server-side can be split into white list system server 42 and service server 43.Such as
It is a kind of equipment interaction timing diagram of movable method for pushing shown according to an exemplary embodiment shown in Fig. 4 B.
Step 401, the pre-buried information collection in the activity landing page for show activity promotion message of service server 43
Interface.
Step 402, user is when using 41 browsing activity of client landing page, pre-buried information collection in activity landing page
Interface will acquire the information of active user, and the information of acquisition can be equipment identification information, be also possible to account number information.
Step 403, collected user information is transferred in white list system server 42 by client.
However, the landing page of different types of activity binding can be different, therefore the landing page for passing through different Activity Types
Collected information will be classified record after being transferred to white list system server 42.For example, coming from the movable use of different type
Family information will be recorded in white list corresponding with Activity Type, thus each type activity have one it is corresponding
White list.
Step 404, white list system server 42 sends white list information to service server 43.
Step 405, service server 43 pushes bound work to client 41 according to the user information of white list information
It is dynamic.
It executes in service server 43 to when 41 push activity of client, it is known that one in white list system server 42
Or multiple white lists and each activity have the corresponding relationship of binding, so the movable pushing module of service server 43 can be direct
It is bound with one or more white lists of white list system server 42, so that control activity pushing module is only to binding
User in white list pushes corresponding activity.Because the user information of white list record has the information for guiding user client, industry
Activity orientation can be pushed to the client 41 of user by business server 43 according to director information.
Step 406, client 41 receives and shows pushed activity.
It can directly be shown in the display interface when client 41 receives push action message, user can continue
Interested action message details are browsed, so far realize that orientation pushes movable operation.
Corresponding with the embodiment of preceding method, this specification additionally provides movable driving means and its applied terminal
Embodiment.
In one embodiment, a kind of computer equipment is also provided, comprising: processor；
Memory for storage processor executable instruction；
Wherein, it is realized when the processor executes described program above-mentioned applied to any one of client or the server-side side
The step of method.
The embodiment of this specification activity driving means can be applied on a computing device, such as server or terminal are set
It is standby.Installation practice can also be realized by software realization by way of hardware or software and hardware combining.With software reality
It is by the processor of file process where it by nonvolatile memory as the device on a logical meaning for existing
In corresponding computer program instructions be read into memory operation formed.For hardware view, as shown in figure 5, being this theory
A kind of hardware structure diagram of computer equipment where bright book embodiment activity driving means, in addition to processor 510 shown in fig. 5,
Server or meter except memory 530, network interface 520 and nonvolatile memory 540, in embodiment where device 531
Machine equipment is calculated, generally according to the actual functional capability of the computer equipment, can also include other hardware, this is repeated no more.
As shown in fig. 6, Fig. 6 is a kind of this specification frame of movable driving means shown according to an exemplary embodiment
Figure, described device include:
The acquisition unit 61 of user information is acquired when user accesses specified page, the specified page is that client is used for
The page of show activity promotion message；
Collected user information is transferred to the transmission unit 62 of server-side so that server-side by the user information with
At least one activity binding storage, according to the user information to activity bound in client push；
Receive the activity of server-side push and to the display unit of user's show activity 63.
In one embodiment, it includes Deeplink order that user, which accesses the mode of the specified page,.
As shown in fig. 7, Fig. 7 is the frame of this specification another movable driving means shown according to an exemplary embodiment
Figure, described device include:
The pre-buried interface unit 71 of pre-buried information collecting interface in the specified page for show activity promotion message, with
Make client when user accesses the specified page by information collecting interface acquisition user information, and by user information
It is transferred to server-side；
The recording unit 72 for the user information that record client transmissions come, the recording unit are also used to the user
Information and at least one activity are bound；
According to the user information to movable push unit 73 bound in client push.
In one embodiment, the recording unit 72 is by the white list system of server-side described in the user information typing
System, the white list system and at least one popularization activity are bound.
In one embodiment, described device further include:
White list modifies unit 74 (Fig. 7 is not shown), changes operation for carrying out additions and deletions to the white list system, to update
The popularization activity.
In one embodiment, the white list system includes multiple white lists, each specified white list and at least one
A specified popularization activity binding.
In one embodiment, the user information includes describing the information of customer equipment identification.
The function of modules and the realization process of effect are specifically detailed in the above method and correspond to step in above-mentioned apparatus
Realization process, details are not described herein.
Correspondingly, this specification embodiment also provides a kind of computer storage medium, journey is stored in the storage medium
Any of the above-described activity method for pushing is realized in sequence instruction, described program instruction.
This specification embodiment can be used one or more wherein include the storage medium of program code (including but not
Be limited to magnetic disk storage, CD-ROM, optical memory etc.) on the form of computer program product implemented.Computer is available to be deposited
Storage media includes permanent and non-permanent, removable and non-removable media, can be accomplished by any method or technique letter
Breath storage.Information can be computer readable instructions, data structure, the module of program or other data.The storage of computer is situated between
The example of matter includes but is not limited to: phase change memory (PRAM), static random access memory (SRAM), dynamic random access memory
Device (DRAM), other kinds of random access memory (RAM), read-only memory (ROM), the read-only storage of electrically erasable
Device (EEPROM), flash memory or other memory techniques, read-only disc read only memory (CD-ROM) (CD-ROM), digital versatile disc
(DVD) or other optical storage, magnetic cassettes, tape magnetic disk storage or other magnetic storage devices or any other non-biography
Defeated medium, can be used for storage can be accessed by a computing device information.
For device embodiment, since it corresponds essentially to embodiment of the method, so related place is referring to method reality
Apply the part explanation of example.The apparatus embodiments described above are merely exemplary, wherein described be used as separation unit
The module of explanation may or may not be physically separated, and the component shown as module can be or can also be with
It is not physical module, it can it is in one place, or may be distributed on multiple network modules.It can be according to actual
The purpose for needing to select some or all of the modules therein to realize this specification scheme.Those of ordinary skill in the art are not
In the case where making the creative labor, it can understand and implement.
It is above-mentioned that this specification specific embodiment is described.Other embodiments are in the scope of the appended claims
It is interior.In some cases, the movement recorded in detail in the claims or step can be come according to the sequence being different from embodiment
It executes and desired result still may be implemented.In addition, process depicted in the drawing not necessarily require show it is specific suitable
Sequence or consecutive order are just able to achieve desired result.In some embodiments, multitasking and parallel processing be also can
With or may be advantageous.
Those skilled in the art will readily occur to this specification after considering specification and practicing the invention applied here
Other embodiments.This specification is intended to cover any variations, uses, or adaptations of this specification, these modifications,
Purposes or adaptive change follow the general principle of this specification and do not apply in the art including this specification
Common knowledge or conventional techniques.The description and examples are only to be considered as illustrative, the true scope of this specification and
Spirit is indicated by the following claims.
It should be understood that this specification is not limited to the precise structure that has been described above and shown in the drawings,
And various modifications and changes may be made without departing from the scope thereof.The range of this specification is only limited by the attached claims
System.
The foregoing is merely the preferred embodiments of this specification, all in this explanation not to limit this specification
Within the spirit and principle of book, any modification, equivalent substitution, improvement and etc. done should be included in the model of this specification protection
Within enclosing.
Claims (11)
1. a kind of activity method for pushing, which is characterized in that the described method comprises the following steps:
The pre-buried information collecting interface in the specified page of client, the specified page are used for show activity promotion message；
When user accesses specified page, client acquires user information by the information collecting interface and passes user information
It is defeated to arrive server-side；
The user information that server-side record client transmissions come；The user information and at least one activity binding are stored；
Server-side is according to the user information to activity bound in client push；
Client receives the activity of server-side push and to user's show activity.
2. a kind of activity method for pushing, which is characterized in that the described method includes:
When user's access is used for the specified page of show activity promotion message, pass through the pre-buried information collection of the specified page
User information is simultaneously transferred to server-side by interface acquisition user information, so that server-side lives the user information at least one
Dynamic binding storage, according to the user information to activity bound in client push；
Receive the activity of server-side push and to user's show activity.
3. according to the method described in claim 2, it is characterized in that, the mode that user accesses the specified page includes
Deeplink order.
4. a kind of activity method for pushing, which is characterized in that the described method comprises the following steps:
The pre-buried information collecting interface in the specified page for show activity promotion message, so that client accesses institute in user
User information is acquired by the information collecting interface when stating specified page, and user information is transferred to server-side；
The user information that record client transmissions come binds the user information and at least one activity；
According to the user information to activity bound in client push.
5. according to the method described in claim 4, it is characterized in that, the step of user information and at least one activity are bound
Include:
By the white list system of server-side described in the user information typing, the white list system and at least one popularization is enabled to live
Dynamic binding.
6. according to the method described in claim 5, it is characterized in that, the method also includes:
Additions and deletions are carried out to the white list system and change operation, to update the popularization activity.
7. according to the method described in claim 5, it is characterized in that, the white list system includes multiple white lists, each finger
Fixed white list and at least one specified popularization activity are bound.
8. the method according to the description of claim 7 is characterized in that the user information includes the letter for describing customer equipment identification
Breath.
9. a kind of activity driving means, described device include:
The acquisition unit of user information is acquired when user accesses specified page, the specified page is client for showing work
The page of dynamic promotion message；
Collected user information is transferred to the transmission unit of server-side, so that server-side is by the user information and at least one
A activity binding storage, according to the user information to activity bound in client push；
Receive the activity of server-side push and to the display unit of user's show activity.
10. a kind of activity driving means, described device include:
The pre-buried interface unit of pre-buried information collecting interface in the specified page for show activity promotion message, so that client
End acquires user information by the information collecting interface when user accesses the specified page, and user information is transferred to
Server-side；
The recording unit of user information that record client transmissions come, the recording unit be also used to by the user information with
At least one activity binding；
According to the user information to movable push unit bound in client push.
11. a kind of computer equipment, comprising:
Processor；
Memory for storage processor executable instruction；
Wherein, the step of any one of claim 4~8 the method is realized when the processor executes described program.
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