CN112950280A - Data processing method and device - Google Patents
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Abstract
A data processing method and a data processing device belong to the field of Internet and aim to solve the problem that a large amount of funds are required to be invested when related technologies are used for holding activities, so that the cost of sales promotion activities of merchants is increased invisibly. The data processing method comprises the following steps: providing a target page to each user device in a group of user devices, the target page including hint information related to user information; receiving user information transmitted by each user equipment in the group of user equipment; saving user information transmitted by each user device, and adding money to the target account based on a preset rule, wherein the user information transmitted by each user device corresponds to a unit of money; and issuing a promotional activity reward to at least one user device in the set of user devices using the amount on the target account. The application is used for data processing.
Description
Technical Field
The present application relates to the field of internet, and in particular, to a data processing method and apparatus.
Background
Currently, in order to promote sales of goods, merchants often host various types of activities to engage users.
In order to attract a large number of users to participate, the related art often needs to invest a large amount of funds when holding the event, which can invisibly increase the cost of the sales promotion of the merchant.
Disclosure of Invention
The embodiment of the application provides a data processing method and a data processing device, and aims to solve the problem that a large amount of funds are required to be invested when a related technology is used for holding an event, so that the cost of a sales promotion event of a merchant is increased invisibly.
In one aspect, a data processing method is provided, where the data processing method includes:
providing a target page to each user device in a group of user devices, the target page including hint information related to user information;
receiving user information transmitted by each user equipment in the group of user equipment;
saving user information transmitted by each user device, and adding money to the target account based on a preset rule, wherein the user information transmitted by each user device corresponds to a unit of money;
issuing a promotional activity reward to at least one user device of the set of user devices using the amount on the target account;
the target account number is an account number corresponding to at least one merchant, the preset rule is a rule which is commonly observed by the at least one merchant, the target page is a page shared by users of the at least one merchant, and the user equipment is user equipment used by a user of any one of the at least one merchant.
In another aspect, a data processing apparatus, the data processing apparatus comprising:
a sending module, configured to provide a target page to each user device in a group of user devices, where the target page includes prompt information related to user information;
a receiving module, configured to receive user information transmitted by each user equipment in the group of user equipments;
the storage module is used for storing the user information transmitted by each user equipment;
the processing module is used for adding money to the target account based on a preset rule, wherein the user information transmitted by each user device corresponds to a unit money; issuing a promotional activity reward to at least one user device of the set of user devices using the amount on the target account;
the target account number is an account number corresponding to at least one merchant, the preset rule is a rule which is commonly observed by the at least one merchant, the target page is a page shared by users of the at least one merchant, and the user equipment is user equipment used by a user of any one of the at least one merchant.
The technical scheme provided by the embodiment of the application has the following beneficial effects: providing a target page to each user device in a group of user devices, the target page including hint information related to user information; receiving user information transmitted by each user equipment in the group of user equipment; saving user information transmitted by each user device, and adding money to the target account based on a preset rule, wherein the user information transmitted by each user device corresponds to a unit of money; issuing a promotional activity reward to at least one user device of the set of user devices using the amount on the target account; the target account number is an account number corresponding to at least one merchant, the preset rule is a rule which is commonly observed by the at least one merchant, the target page is a page shared by users of the at least one merchant, and the user equipment is user equipment used by a user of any one of the at least one merchant. Therefore, at least one merchant shares the same target account, so that the amount of money on the target account can be shared by at least one merchant, and the cost of sales promotion activities of the merchant is reduced.
Drawings
Fig. 1 is a flowchart of a data processing method provided in an embodiment of the present application;
FIG. 2 is a flow chart of a data processing method provided by an embodiment of the present application;
fig. 3 is a block diagram of a data processing apparatus according to an embodiment of the present application.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, embodiments of the present invention will be described in detail with reference to the accompanying drawings.
Fig. 1 is a flowchart of a data processing method according to an embodiment of the present application. Referring to fig. 1, a data processing method provided in an embodiment of the present application may include steps 110 to 140. The execution subject of steps 110 to 140 may be a server. It is noted that both the data center and the payment center referred to hereinafter may be servers. The data center and the payment center can be the same server or different servers.
These steps are explained below one by one.
In step 110, a target page is provided to each user device in a group of user devices, wherein the target page comprises prompt information related to user information.
Wherein the target page may be an active page. The user device may be a user device used by a user of any one of the at least one merchant, which may be, for example, a mobile phone, a desktop computer, a tablet computer, or the like; the target page may be a page shared by users of the at least one merchant; the user information may include, for example, at least one of identity identifier, name, mobile phone number, mailbox, location, consumption frequency, and the like; the prompt message may include: please input at least one of a mobile phone number, a mailbox, position information and the like.
Optionally, in an embodiment of the present application, after step 120, the data processing method provided in the embodiment of the present application may further include: and verifying the user information.
Wherein the specific validation rules may be determined based on the collected data. Different merchants may require different data to be collected and, as such, require different data. Correspondingly, the verification rules corresponding to the collected data are different.
Wherein the preset rule may be a rule followed by at least one merchant in common. The target account number (i.e. the hereinafter referred to common cash pool) is an account number corresponding to at least one (e.g. one or more) merchant(s), i.e. at least one merchant shares this one target account number.
It is to be understood that, in the case where the number of the at least one merchant is one, the merchant sells a plurality of products. For example, in the case that the number of merchants is one, the merchant may be a shopping platform, such as the city of the kyoto, and the products sold by the merchants may include various products, such as mobile phones, televisions, washing machines, and the like. In the case where the number of the at least one merchant is plural, the products sold by each merchant may be one or more.
In this embodiment, the target account may be one account, or may include multiple accounts. In the case where the target account number is one account number, at least one merchant shares the one account number. Where the target account number comprises multiple account numbers, each merchant may use one of the target account numbers. The target account number is a billing account to which the payment center will dispense cash to all persons participating in the fund distribution activity in the future in accordance with the amount of money on the account. This account, which is actually stored in the payment center database, has specific attributes including: account balance, income detail, expenditure detail. Each time a data provider (i.e., a user of a merchant) submits a piece of qualifying data, a revenue record is added to the common cash pool; and adding a capital expenditure record to the public cash pool when the person participating in the fund distribution of the public cash pool obtains the fund with the corresponding amount according to the distribution result.
In this application, the common cash pool is a consolidated account for which at least one merchant pays a reward fee to encourage user feedback. Also, the amount paid to the common cash pool by each merchant on each product may be different. In addition, different amounts may be paid to the common cash pool for the same product according to different time periods or different areas.
In the case of verifying the user information, step 130 may specifically include: and after the user information passes the verification, saving the user information transmitted by each user equipment. Therefore, the user information meeting the merchant requirements can be guaranteed to be stored only by verifying the user information. And user information that does not meet merchant requirements may not be saved or saved as other data.
At step 140, a promotional incentive is issued to at least one of the user devices in the set of user devices using the amount of money on the target account number.
In the data processing method provided by the embodiment of the application, a target page is provided for each user equipment in a group of user equipment, and the target page comprises prompt information related to user information; receiving user information transmitted by user equipment in the group of user equipment; saving user information transmitted by each user device, and adding money to the target account based on a preset rule, wherein the user information transmitted by each user device corresponds to a unit of money; issuing a promotional activity reward to at least one user device of the set of user devices using the amount on the target account; the target account number is an account number corresponding to at least one merchant, the preset rule is a rule which is commonly observed by the at least one merchant, the target page is a page shared by users of the at least one merchant, and the user equipment is user equipment used by a user of any one of the at least one merchant. Therefore, at least one merchant shares the same target account, so that the amount of money on the target account can be shared by at least one merchant, and the cost of sales promotion activities of the merchant is reduced.
Meanwhile, by sending the activity reward, the user of the merchant is encouraged to continuously and actively provide data, so that the merchant can continuously obtain the required business data.
Optionally, in an embodiment of the present application, the target page is an active page. At this time, the target page further includes a reward issue condition, where the reward issue condition includes: at least one of the award amount on the target account number reaching a predetermined threshold and the current time reaching a predetermined cutoff time;
the issuing of the promotional program reward to at least one user device of the set of user devices with the amount on the target account number in step 140 includes: and in the case that the reward issuing condition is met, issuing a promotional activity reward to at least one user device in the group of user devices by using the amount on the target account.
Optionally, in an embodiment of the present application, after step 120, the data processing method further includes: and classifying the received user information according to merchants, and classifying the user information corresponding to the same merchant into one class. The step 130 of saving the user information transmitted by each ue includes: and storing the classified user information. In this way, user information may be aggregated, and the aggregated data may provide, by the data center, the demanded merchants with the drainage promotion information for users of other merchants with similar user characteristic attributes to those of the merchants according to rules (e.g., at the request of the merchants), so as to increase the number of potential users of the merchants.
Optionally, in an embodiment of the present application, after step 130, the data processing method further includes:
receiving a user data request from a target device, the target device corresponding to a target merchant in a specified domain;
providing user information belonging to the target merchant to the target device according to the user data request; or providing the drainage promotion information of the target merchant to target user equipment according to the user data request, wherein the target user equipment is equipment corresponding to users with similar user characteristic attributes to the target merchant in users of other merchants. The similarity here may mean that the similarity is greater than a threshold value.
Therefore, the merchant can obtain the user information of the potential user from the aggregated data. In the embodiment of the application, according to the request of the merchant, the merchant can also obtain the drainage information push service of potential users similar to the characteristics of the user of the merchant among the users of other merchants, and the service is implemented by the data center. That is, the data center may provide a mutual promotion drainage service using data correlation matching.
For better understanding of the present application, an example of a two-dimensional code is described below. It is to be understood that the following description is only exemplary.
As an example of the red packet with the currently common code scanning, a company (or a merchant) prints a two-dimensional code on its own merchandise, such as on a box or a bottle cap of a beverage. When a consumer (or user) purchases the product, the user can obtain a WeChat red envelope or a Payment treasure red envelope with a certain amount by scanning the code with a mobile phone, and the money ranges from a few minutes to dozens of money, and is actually paid directly by a company of the product regardless of a specific payment way or mode. It is desirable for the business to be able to promote the sale of this item in such a manner. However, such a method has several disadvantages:
1. the number of red packets sent by the code scanning is suitable, so that the amount is too small, and the code scanning is unattractive to consumers; the cost of the enterprise is increased and cannot be afforded due to too large amount of money.
2. Even if a red envelope amount that a business can bear is selected, the business cannot promote sales for a long time in such a way that: because this amount has no way to permanently attract consumers, but at the same time continues to increase enterprise costs.
3. Because the short-term promotion means is adopted, the enterprise costs, and the obtained customer code scanning data is small in quantity and not continuous, so that the actual utility of the enterprise on future business activities is weak.
4. It is difficult to combine with other enterprises or products to do activities, if a single commodity is designed to scan a code, a red packet is not obtained immediately, but a plurality of products are scanned to obtain the red packet, although the cost is reduced by combining, the customer's patience is tested, the defects of the former three points are not completely eliminated, and the combination cannot be continued. Moreover, the association of different enterprises is difficult to achieve in reality, requires a corresponding time cost even if achieved, and also lacks stability, not to mention persistence.
The scene is reformed by using the mode of the embodiment of the invention as follows:
1. as before, assume that enterprise a prints a two-dimensional code on the cap of its commodity a, such as beer.
2. After a consumer purchases the electronic product, the terminal device, for example, a mobile phone scans a code, a target page is displayed on the terminal device, the target page includes an activity rule (that is, a rule of the code scanning activity), which indicates what data is to be collected, how many rewards of an enterprise are to be obtained by scanning the code this time, the rewards are distributed based on what rule (that is, a distribution consensus), and the like, and after the consent of the consumer is obtained, the terminal device collects data, such as position information, two-dimensional code built-in information, time, and the like of the consumer (it is assumed that the enterprise has time and area limitation on the activity), and uploads the data to a data center through a network.
3. The data center verifies the data such as the built-in information, the geographic position, the time and the like of the two-dimensional code according to the convention of the enterprise, and if the two-dimensional code is valid, the position is in a specified area, and the time is in a limited range (assuming that the enterprise has time and area limitation on the activity), the following operations are carried out:
save this data into the database: who, what time, what location, what code to scan, which item of which business (item a of business a);
adding a revenue to the common cash pool (i.e., the target account number): how much money (say 2 cents), which business (business a) paid out, how much public cash pool funds were granted to the data provider for which data, and which data;
and displaying a code scanning result (target page) on the terminal equipment of the consumer through the network, and informing the consumer: this code scanning action contributes little or how much money to the public cash pool, he obtains the public cash pool funds allocation, how much money the public cash pool is currently having, when it is expected to be allocated, how he would like to do if he wants to participate in the allocation, etc. Assuming that these are displayed, in fact, the corresponding adjustment can be made according to the need, such as the authenticity verification of the product, the related promotion activity in the nearest area, and the like.
4. Step 3 above, a common cash pool is introduced: the money is no longer directly issued to the consumer but proceeds to a public account. This variation has led to different businesses, different products, and the ability to host promotional programs together without the need for individual association. That is, if business B also prints a two-dimensional code on the inner package of its commodity B, such as peanut rice, the money paid by business B will also go to the public cash pool if the customer scans the code after purchasing it. The consumers of enterprise A and enterprise B share the money. Enterprise a and enterprise B do not need to negotiate a federation separately from each other, but actually share the cost of the activity with each other.
In this way, if tens, hundreds, or even tens of companies and products are introduced to do the activity and the individual, small, discrete remuneration is collected in the common cash pool, the amount of the common cash pool may reach a large amount, such as 10 or 100 or 1000 or 1 million. This will create a stronger attraction for the consumer, resulting in more people participating in consumption and code scanning, promoting sales promotion for participating enterprises. The promotion of the sales volume of the enterprise attracts more enterprises to participate, so that the amount of the public cash pool is further promoted, stronger attraction is generated for consumers, a virtuous circle is formed, and the continuous progress of the activity is possible.
5. Continuous activity can bring continuous scan data. The data of different enterprises and different products enter the database of the data center. The aggregated data clusters can bring real data business value to each enterprise through data analysis and mining. As the above example, the product A beer of the enterprise A and the product B peanuts of the enterprise B can be mutually promoted and guided by data correlation matching through the data center, and the promotion activity information of the product of the enterprise A and the product B is published to the code scanning result page of the customer of the opposite side.
Therefore, the payment paid by different merchants can be collected to the common cash pool through the payment center, which is equivalent to the data collection cost apportioned by multiple merchants; meanwhile, single, small and scattered rewards can be converged into large rewards through the payment center, and stronger attraction is formed for the data provider, so that the data provider is promoted to continuously and actively provide data. In addition, different merchants and different types of data are aggregated together through the data center, so that barriers among different products and different merchants are broken, and a real, continuous and valuable data cluster is formed.
Moreover, it should be noted that after the user information actively provided by the user is stored, the merchant may send a request for increasing the number of users to the data center, and then the data center may push the drainage information to the users meeting similar characteristics in other merchants according to the merchant request after matching. For example, the data provided to the peanut merchant may be only data of the peanut user. Of course, the data provided to the peanut user may be the drainage information meeting the characteristic attribute of the peanut user among the users of other related merchants.
In one embodiment of the present application, the target page is an active page. Some information about the details of the participation of the activity may be pushed to the user device through the activity page. In this case, in an embodiment of the present application, the data processing method provided in the embodiment of the present application may further include: transmitting a prompt to a user device of the group of user devices, the prompt including: the activity participation right, the activity starting time and the reward rule. In this manner, a user using the user device may be made aware of information regarding details of activity participation by transmitting a prompt to the user device.
Accordingly, the step 140 of issuing a promotional activity reward to a user device of the set of user devices with the amount on the target account number may include: and issuing a promotion activity reward to the user equipment in the group of user equipment by using the amount on the target account based on the prompt information.
Optionally, in an embodiment of the present application, the issuing of the promotional activity reward to the user device in the group of user devices by using the amount of money on the target account number based on the prompt information includes:
when the activity starting time is reached, sending an activity page corresponding to the activity participation authority to the user equipment in the group of user equipment;
and issuing the activity reward corresponding to the reward rule to the user equipment in the group of user equipment by using the amount on the target account.
According to the data processing method provided by the embodiment of the application, the target page is provided for the user equipment; receiving user information transmitted by the user equipment; saving the user information, and adding unit amount to the target account based on a preset rule; issuing a promotional activity reward to the user device using the amount on the target account; therefore, the user information is really and effectively acquired, the data acquisition cost is reduced, and the data utilization efficiency is improved.
The following examples are given. It is to be understood that the following description is only exemplary.
For example, an activity participant has three merchants: merchant a, merchant B, and merchant C. Merchant a has one user 1, merchant B has two users: user 2 and user 3, merchant C has three users: user 4, user 5, and user 6. In this case, the process of the data processing method provided by the embodiment of the present application may be as follows:
providing activity pages to user devices (e.g., cell phones, desktop computers, tablet computers, etc.), e.g., providing activity pages of merchant a to the cell phone of user 1, providing activity pages of merchant B to the cell phones of user 2 and user 3, providing activity pages of merchant C to the cell phones of user 4, user 5, and user 6, the activity pages including prompt information related to user information, e.g., at least one of please enter a cell phone number, please enter your mailbox, whether to share your location information, etc. Among them, the activity pages provided to the users 1 to 6 may be the same page. Of course, the activity pages of various merchants may also be different.
Then, user equipment of each merchant user submits user information to a data center through a network; after receiving the user information transmitted by the user equipment of the user, the data center verifies the correctness and the validity of the data, and if the verification is passed, for example, the user 1 participates in the activity of the merchant A in 1 month and 1 day of 2022, the submitted user information is valid; the user 2 and the user 3 participate in the activity of the merchant B in 2022, 1 month and 2 days, the user information submitted by the user 2 is invalid, and the user information submitted by the user 3 is valid; the user 4, the user 5 and the user 6 participate in the activity of the merchant C in 2022, 1 month and 3 days, the user information submitted by the user 4 is invalid, and the user information submitted by the user 5 and the user 6 is valid, so that the information submitted by the user 1, the user 3, the user 5 and the user 6 is saved; based on the rules preset by the merchant A, B, C, merchant a adds 1 unit of money (e.g., 0.05 dollar, here, one unit of money is 0.05 dollar), merchant B adds 1 unit of money (e.g., 0.05 dollar) to the target account, and merchant C adds 2 units of money (e.g., 0.1 dollar) to the target account.
Then, transmitting prompting information to user equipment of the user 1, the user 2, the user 5 and the user 6 respectively, wherein the prompting information comprises: at least one of activity participation authority, activity starting time and reward rule, so that the users having the authority to participate in the activity can clearly know the information about the activity participation details.
And when the activity starting time is reached, sending activity pages corresponding to the activity participation authority to user equipment of the user 1, the user 2, the user 5 and the user 6.
And then, issuing an activity reward corresponding to the reward rule to the user equipment by using the amount of money on the target account.
In this way, merchants A, B and C may obtain push information drainage services for other ones of the users of other merchants that have similar attributes to the home user profile through data matching aggregated by the data center without negotiating a federation with each other. In addition, the amount of the target account comes from at least one merchant, and can be aggregated into considerable amount rewards, so that the method has stronger attraction to the user and is beneficial to the continuous and active data provision of the user.
Fig. 2 is a flowchart of a data processing method according to an embodiment of the present application. Referring to fig. 2, a data processing method provided in an embodiment of the present application may include:
step 210, after receiving the target page, the user equipment submits user information required by a merchant to a data center;
step 220, after the data center receives the user information, the data center verifies the correctness and validity of the user information.
Step 230, after the correctness and the validity of the user information are verified, the data center stores the user information;
step 240, the data center sends a request message to the payment center, where the request message is used to request that the unit amount is added to the target account number on the payment center based on a preset rule;
and step 250, after receiving the request message, the payment center issues an activity reward corresponding to the reward rule to the user equipment by using the amount on the target account.
For better understanding, the examples of the present application are explained further below.
In the embodiment of the application, the data center verifies the correctness and validity of the submitted commercial data according to the data requirements of the merchant, such as whether the data exceeds set conditions. If the business data is valid, the business data is saved in the database, and the payment center is informed to "pay" the corresponding amount to the public cash pool (target account number) for the corresponding merchant according to the prior agreement, and meanwhile, the data provider (namely the user) is granted the corresponding amount of fund allocation rights of the public cash pool. That is, the payment center will record such data: the public cash pool increases the amount of money because who submits which data; who, how much public cash pool funds allocation rights are obtained because which data is submitted. The payment center holds the fund distribution activity of the public cash pool, and notifies the data provider with the corresponding fund distribution right to participate in the activity through the terminal equipment. And the data provider with the corresponding fund distribution right participates in the fund distribution activity of the public cash pool through a fund distribution activity interface on the terminal equipment, and determines the fund distribution and the allocation amount of the public cash pool according to the preset allocation consensus.
Wherein the merchant determines the manner in which the data is collected and the amount to be paid for each qualified data item before collecting their business data. The data center, the payment center and the terminal device are connected and communicated through a network such as the internet, and generally adopt a network protocol such as tcp/http. The data center and payment center may be servers or server programs deployed on the internet.
The payment center 'pays' corresponding amount to the public cash pool according to the pre-agreed trade company: the payment may be implemented as follows or as a variation or combination of the following, in which way the payment is determined by the actual situation: (1) is just one billing activity: i.e. adding a revenue record to the accounting account of the common cash pool, while increasing the account balance. The actual payment may be a fee (such as a deposit) collected from the merchant in advance, or may be collected periodically or aperiodically after the transaction according to a contract agreement with the merchant; (2) not only is a billing action taken, but also the corresponding amount is paid from the designated account of the merchant to the designated account of the payment center in real time or periodically or irregularly through the related banking system.
The payment centre hosts a common cash pool funds allocation activity, which may be in the following manner, or a variation or combination of the following manners: (1) holding the cash on a regular basis, for example, 1 time per day, and distributing the accumulated funds in the public cash pool every day, namely, the sum of income generated by all data providers collecting data in the last 24 hours; (2) the common cash pool funds are not held regularly, for example, the common cash pool funds are distributed according to how much the total amount of the common cash pool funds reaches, for example, the common cash pool funds are distributed according to 10 ten thousand.
The data provider (i.e., user) having the corresponding funds allocation rights may participate in the common cash pool funds allocation activity in the following manner, or in a variation or combination of the following manners: (1) active participation: and actively submitting operation, such as voting and the like, through a fund allocation activity interface on the terminal equipment. Alternatively, the data provider may perform the submitting operation on behalf of the data provider, not by itself, but by a program or a person or an organization. But these are all proactive actions, regardless of whether the action is performed by the data provider himself or by an authorized agent or program. (2) Passive participation: no active submission is required but the distribution is made by the payment centre according to some predetermined rule. The top 10 were melon of all funds in the common cash pool in terms of contribution ratio, as ranked by each person's participation in the funds in the common cash pool. And after the distribution is finished, the payment center displays the result through the terminal equipment.
The common cash pool funds are allocated by informing the data provider at the time of or prior to data collection, either through a terminal device or publicly. The data provider may not participate in the data collection activity if the consensus is not agreed upon.
In this way, the user may obtain an activity reward using the user device. The manner of claiming the campaign prize is not particularly limited.
In the data processing method provided by the embodiment of the application, a target page is provided for user equipment; receiving user information transmitted by the user equipment; saving the user information, and adding unit amount to the target account based on a preset rule; issuing a promotional activity reward to the user device using the amount on the target account; the target account number is an account number corresponding to at least one merchant, the preset rule is a rule which is commonly observed by the at least one merchant, the target page is a page shared by users of the at least one merchant, and the user equipment is user equipment used by a user of any one of the at least one merchant. Therefore, at least one merchant shares the same target account, so that the amount of money on the target account can be shared by at least one merchant, and the cost of sales promotion activities of the merchant is reduced.
An embodiment of the present application further provides a data processing apparatus, as shown in fig. 3, the data processing apparatus includes:
a sending module 310, configured to provide a target page to each user device in a group of user devices, where the target page includes prompt information related to user information;
the user equipment is used by a user of any one of at least one merchant, and may be, for example, a mobile phone, a desktop computer, a tablet computer, or the like; the target page is a page shared by users of the at least one merchant; the user information may include, for example, information such as name, mobile phone number, mailbox, location, consumption frequency, etc.; the prompt message comprises: please input the mobile phone number, please input your mailbox, location information, etc.
A receiving module 320, configured to receive user information transmitted by each user equipment in the group of user equipments;
the storage module 330 is configured to store user information transmitted by each user equipment;
the processing module 340 is configured to add an amount to the target account based on a preset rule, where user information transmitted by each user equipment corresponds to a unit amount; and issuing a promotional activity reward to at least one user device in the set of user devices using the amount on the target account.
The preset rule is a rule which is commonly observed by the at least one merchant, and the target account number is an account number corresponding to the at least one merchant.
Wherein, in case that the at least one merchant is a merchant, the merchant sells a plurality of products; where the at least one merchant is a plurality of merchants, each merchant sells one or more products.
In the data processing apparatus provided in the embodiment of the present application, a target page is provided to each user equipment in a group of user equipments through a sending module, where the target page includes prompt information related to user information; the receiving module receives user information transmitted by each user equipment in the group of user equipment; the storage module stores the user information transmitted by each user equipment; the processing module increases the amount of money to the target account based on a preset rule, wherein the user information transmitted by each user device corresponds to a unit amount of money; issuing a promotional activity reward to a user device of the set of user devices using the amount on the target account; the target account number is an account number corresponding to at least one merchant, the preset rule is a rule which is commonly observed by the at least one merchant, the target page is a page shared by users of the at least one merchant, and the user equipment is user equipment used by a user of any one of the at least one merchant. Therefore, at least one merchant shares the same target account, so that the amount of money on the target account can be shared by at least one merchant, and the cost of sales promotion activities of the merchant is reduced.
Optionally, in an embodiment of the present application, the processing module 340 is further configured to:
after the receiving module 320 receives the user information transmitted by the user equipment, verifying the user information;
the storage module 330 is specifically configured to: and after the user information passes the verification, saving the user information transmitted by each user equipment.
Optionally, in one embodiment, the target page further includes reward issue conditions, and the reward issue conditions include: at least one of the award amount on the target account number reaching a predetermined threshold and the current time reaching a predetermined cutoff time;
the processing module 340 is specifically configured to: and in the case that the reward issuing condition is met, issuing a promotional activity reward to at least one user device in the group of user devices by using the amount on the target account.
Optionally, in an embodiment, the processing module 340 is further configured to:
classifying the received user information according to merchants, and classifying the user information corresponding to the same merchant;
the storage module 330 is specifically configured to: and storing the classified user information.
Optionally, in an embodiment, the receiving module 320 is further configured to: receiving a user data request from a target device, the target device corresponding to a target merchant in a specified domain;
the sending module 310 is further configured to: providing user information belonging to the target merchant to the target device; or providing the drainage promotion information of the target merchant to target user equipment according to the user data request, wherein the target user equipment is equipment corresponding to users with similar user characteristic attributes to the target merchant in users of other merchants.
Optionally, in an embodiment of the present application, the sending module 310 is further configured to transmit a prompt message to the user equipment, where the prompt message includes: at least one of activity participation right, activity starting time and reward rule;
in the process of issuing a promotional activity reward to the user device using the amount of money on the target account, the processing module 340 is specifically configured to: and issuing a promotion activity reward to the user equipment by using the amount on the target account based on the prompt information.
Wherein, in the process of issuing a promotional activity reward to the user device by using the amount of money on the target account based on the prompt information, the processing module 340 is specifically configured to:
when the activity starting time is reached, sending an activity page corresponding to the activity participation authority to the user equipment;
and issuing the activity reward corresponding to the reward rule to the user equipment by using the amount on the target account.
The data processing device provided by the embodiment of the application provides a target page for user equipment; receiving user information transmitted by the user equipment; saving the user information, and adding unit amount to the target account based on a preset rule; issuing a promotional activity reward to the user device using the amount on the target account; therefore, the user information is really and effectively acquired, the data acquisition cost is reduced, and the data utilization efficiency is improved.
It should be understood that the above-described method for data processing can be applied to the data processing device provided in the embodiments of the present application, and therefore, reference may be made to the above description of the method for data processing.
With the above description of embodiments, it should be apparent to those skilled in the art that embodiments of the present invention may be provided as a method, system, or computer program product. Accordingly, the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present invention may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The present invention is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus, and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). Memory is an example of a computer-readable medium.
Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, a computer readable medium does not include a transitory computer readable medium such as a modulated data signal and a carrier wave.
It should be noted that, in this document, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element.
While the present embodiments have been described with reference to the accompanying drawings, it is to be understood that the invention is not limited to the precise embodiments described above, which are meant to be illustrative and not restrictive, and that various changes may be made therein by those skilled in the art without departing from the spirit and scope of the invention as defined by the appended claims.
Claims (10)
1. A data processing method, characterized in that the data processing method comprises:
providing a target page to each user device in a group of user devices, the target page including hint information related to user information;
receiving user information transmitted by each user equipment in the group of user equipment;
saving user information transmitted by each user device, and adding money to the target account based on a preset rule, wherein the user information transmitted by each user device corresponds to a unit of money;
issuing a promotional activity reward to at least one user device of the set of user devices using the amount on the target account;
the target account number is an account number corresponding to at least one merchant, the preset rule is a rule which is commonly observed by the at least one merchant, the target page is a page shared by users of the at least one merchant, and the user equipment is user equipment used by a user of any one of the at least one merchant.
2. The data processing method according to claim 1, wherein after said receiving the user information transmitted by each user equipment in the set of user equipment, the data processing method further comprises:
verifying the user information;
the storing the user information transmitted by each user equipment comprises: after the user information passes the verification, the user information transmitted by each user equipment is stored;
wherein, in case that the at least one merchant is a merchant, the merchant sells a plurality of products; where the at least one merchant is a plurality of merchants, each merchant sells one or more products.
3. The data processing method of any one of claims 1-2, wherein the destination page further includes reward issuance conditions including: at least one of the award amount on the target account number reaching a predetermined threshold and the current time reaching a predetermined cutoff time;
the issuing of the promotional activity reward to the user devices of the set of user devices with the amount on the target account number comprises: and in the case that the reward issuing condition is met, issuing a promotional activity reward to at least one user device in the group of user devices by using the amount on the target account.
4. The data processing method according to any one of claims 1-2, characterized in that the data processing method further comprises:
classifying the received user information according to merchants, and classifying the user information corresponding to the same merchant;
the storing the user information transmitted by each user equipment comprises: and storing the classified user information.
5. The data processing method of claim 4, further comprising:
receiving a user data request from a target device, the target device corresponding to a target merchant in a specified domain;
providing user information belonging to the target merchant to the target device according to the user data request; or providing the drainage promotion information of the target merchant to target user equipment according to the user data request, wherein the target user equipment is equipment corresponding to users with similar user characteristic attributes to the target merchant in users of other merchants.
6. A data processing apparatus, characterized in that the data processing apparatus comprises:
a sending module, configured to provide a target page to each user device in a group of user devices, where the target page includes prompt information related to user information;
a receiving module, configured to receive user information transmitted by each user equipment in the group of user equipments;
the storage module is used for storing the user information transmitted by each user equipment;
the processing module is used for adding money to the target account based on a preset rule, wherein the user information transmitted by each user device corresponds to a unit money; issuing a promotional activity reward to at least one user device of the set of user devices using the amount on the target account;
the target account number is an account number corresponding to at least one merchant, the preset rule is a rule which is commonly observed by the at least one merchant, the target page is a page shared by users of the at least one merchant, and the user equipment is user equipment used by a user of any one of the at least one merchant.
7. The data processing apparatus of claim 6, wherein the processing module is further configured to:
after the receiving module receives the user information transmitted by the user equipment, verifying the user information;
the storage module is specifically configured to: after the user information passes the verification, the user information transmitted by each user equipment is stored;
wherein, in case that the at least one merchant is a merchant, the merchant sells a plurality of products; where the at least one merchant is a plurality of merchants, each merchant sells one or more products.
8. The data processing apparatus of claim 6, wherein the destination page further comprises reward issuance conditions comprising: at least one of the award amount on the target account number reaching a predetermined threshold and the current time reaching a predetermined cutoff time;
the processing module is specifically configured to: and in the case that the reward issuing condition is met, issuing a promotional activity reward to at least one user device in the group of user devices by using the amount on the target account.
9. The data processing apparatus of claim 6, wherein the processing module is further configured to:
classifying the received user information according to merchants, and classifying the user information corresponding to the same merchant;
the storage module is specifically configured to: and storing the classified user information.
10. The data processing apparatus of claim 9, wherein the receiving module is further configured to: receiving a user data request from a target device, the target device corresponding to a target merchant in a specified domain;
the sending module is further configured to: providing user information belonging to the target merchant to the target device according to the user data request; or providing the drainage promotion information of the target merchant to target user equipment according to the user data request, wherein the target user equipment is equipment corresponding to users with similar user characteristic attributes to the target merchant in users of other merchants.
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