CN110415047A - A kind of outdoor advertising jettison system - Google Patents
A kind of outdoor advertising jettison system Download PDFInfo
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- CN110415047A CN110415047A CN201910716558.2A CN201910716558A CN110415047A CN 110415047 A CN110415047 A CN 110415047A CN 201910716558 A CN201910716558 A CN 201910716558A CN 110415047 A CN110415047 A CN 110415047A
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- advertisement
- playback terminal
- strategy module
- broadcast strategy
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0252—Targeted advertisements based on events or environment, e.g. weather or festivals
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0272—Period of advertisement exposure
Abstract
Outdoor advertising jettison system disclosed by the invention, it is related to advertisement and launches technical field, pass through creation fixed point broadcast strategy module, timing broadcast strategy module, weather broadcast strategy module and number broadcast strategy module, triggering meets the ad material of corresponding conditions and plays advertisement by the playback terminal of setting, the dispensing demand that can satisfy advertiser, improves the utilization rate of media resource.
Description
Technical field
The present invention relates to advertisements to launch technical field, and in particular to a kind of outdoor advertising jettison system.
Background technique
Traditional outdoor advertising jettison system uses the broadcasting logic of carousel unit, is fixed in some time cycle and plays
Advertisement, only has simple result of broadcast.With the development of advertising sector, rough advertisement putting mode cannot expire
The dispensing demand of sufficient advertiser needs to launch strategy more accurately to meet the needs of advertiser.
Currently, outdoor advertising jettison system has the following deficiencies:
(1) it is not available outdoor playback equipment and accurately plays advertisement, result in waste of resources；
(2) broadcast mode is single, is unable to satisfy the dispensing requirement of advertiser.
Summary of the invention
To solve the deficiencies in the prior art, the embodiment of the invention provides a kind of outdoor advertising jettison system, the system packets
It includes:
Broadcast strategy module is pinpointed, period, duration and the time played for triggering advertisement to be arranged；
Timing broadcast strategy module, for the dispensing period of advertisement to be arranged, wherein when the dispensing period includes breakfast
Between, working time, lunch break, date for dinner and time of having a rest；
Weather broadcast strategy module, the weather condition played for triggering advertisement to be arranged, wherein the weather condition includes
Drcssing index, index of going window-shopping, exercise index；
Number broadcast strategy module, duration, period, number and the interval played for triggering advertisement to be arranged.
Preferably, the fixed point broadcast strategy module is also used to,
The number of the title of advertisement, affiliated businessman and playback terminal is set；
According to the title of advertisement, affiliated businessman, playback terminal number and play time, the advertisement is sent to corresponding volume
Number playback terminal and control the playback terminal and play the advertisement according to period of setting, duration.
Preferably, the weather broadcast strategy module is also used to,
The number of the title of advertisement, affiliated businessman and playback terminal is set；
The weather conditions for obtaining each playback terminal region in real time, when the weather conditions meet preset day gas bar
When part,
According to the title of advertisement, affiliated businessman, playback terminal number and play time, the advertisement is sent to corresponding volume
Number playback terminal and control the playback terminal and play the advertisement.
Preferably, the number broadcast strategy module is also used to,
The number of the title of advertisement, affiliated businessman and playback terminal is set；
According to the title of advertisement, affiliated businessman, playback terminal number and play time, the advertisement is sent to correspondence
The playback terminal of number simultaneously controls the playback terminal according to the period of setting, duration and number the broadcasting advertisement.
Outdoor advertising jettison system provided in an embodiment of the present invention has the advantages that
(1) it provides advertisement abundant and launches scheme, can satisfy the dispensing demand of advertiser；
(2) media side's digestion residual flow can be helped and accurately launch advertisement, improve the utilization rate of media resource.
Detailed description of the invention
Fig. 1 is outdoor advertising jettison system structural schematic diagram provided in an embodiment of the present invention；
Fig. 2 is the fixed point broadcast strategy module interfaces schematic diagram of outdoor advertising jettison system provided in an embodiment of the present invention；
Fig. 3 is the timing broadcast strategy module interfaces schematic diagram of outdoor advertising jettison system provided in an embodiment of the present invention；
Fig. 4 is the weather broadcast strategy module interfaces schematic diagram of outdoor advertising jettison system provided in an embodiment of the present invention；
Fig. 5 is the number broadcast strategy module interfaces schematic diagram of outdoor advertising jettison system provided in an embodiment of the present invention.
Specific embodiment
Specific introduce is made to the present invention below in conjunction with the drawings and specific embodiments.
Referring to Fig. 1, outdoor advertising jettison system provided in an embodiment of the present invention includes:
Broadcast strategy module is pinpointed, period, duration and the time played for triggering advertisement to be arranged.
As a specific embodiment, the front-end interface figure for pinpointing broadcast strategy module is as shown in Figure 2.
Timing broadcast strategy module, for the dispensing period of advertisement to be arranged, wherein launching the period includes breakfast time, work
Make time, lunch break, date for dinner and time of having a rest.
As a specific embodiment, the front-end interface figure of timing broadcast strategy module is as shown in Figure 3.
Weather broadcast strategy module, the weather condition played for triggering advertisement to be arranged, wherein weather condition includes wearing the clothes
Index, index of going window-shopping, exercise index.
As a specific embodiment, the front-end interface figure of weather broadcast strategy module is as shown in Figure 4.
Number broadcast strategy module, duration, period, number and the interval played for triggering advertisement to be arranged.
As a specific embodiment, the front-end interface figure of number broadcast strategy module is as shown in Figure 5.
Optionally, fixed point broadcast strategy module is also used to,
The number of the title of advertisement, affiliated businessman and playback terminal is set；
According to the title of advertisement, affiliated businessman, playback terminal number and play time, reference numeral is transmitted advertisements to
Playback terminal simultaneously controls the playback terminal and plays the advertisement according to period of setting, duration.
Optionally, weather broadcast strategy module is also used to,
The number of the title of advertisement, affiliated businessman and playback terminal is set；
The weather conditions for obtaining each playback terminal region in real time, when weather conditions meet preset weather condition
When,
According to the title of advertisement, affiliated businessman, playback terminal number and play time, reference numeral is transmitted advertisements to
Playback terminal simultaneously controls the playback terminal broadcasting advertisement.
Wherein, weather play system is obtained the weather conditions in each place and is broadcast according to each by third party weather bureau
The longitude and latitude where terminal is put, the weather conditions of each playback terminal region are obtained.
Optionally, number broadcast strategy module is also used to,
The number of the title of advertisement, affiliated businessman and playback terminal is set；
According to the title of advertisement, affiliated businessman, playback terminal number and play time, transmit advertisements to reference numeral
Playback terminal and control playback terminal and play the advertisement according to the period of setting, duration and number.
Wherein, each advertisement broadcast strategy in advertisement delivery system is executed by advertisement playback terminal, and advertisement plays eventually
End downloads ad material from Cloud Server, and corresponding ad material is played according to its received advertisement broadcast strategy.
Outdoor advertising jettison system provided in an embodiment of the present invention is played by creation fixed point broadcast strategy module, timing
Policy module, weather broadcast strategy module and number broadcast strategy module, triggering meet the ad material of corresponding conditions and pass through
The playback terminal of setting plays advertisement, can satisfy the dispensing demand of advertiser, improves the utilization rate of media resource.
In the above-described embodiments, it all emphasizes particularly on different fields to the description of each embodiment, there is no the portion being described in detail in some embodiment
Point, reference can be made to the related descriptions of other embodiments.
It is understood that the correlated characteristic in the above method and device can be referred to mutually.In addition, in above-described embodiment
" first ", " second " etc. be and not represent the superiority and inferiority of each embodiment for distinguishing each embodiment.
It is apparent to those skilled in the art that for convenience and simplicity of description, the system of foregoing description,
The specific work process of device and unit, can refer to corresponding processes in the foregoing method embodiment, and details are not described herein.
Algorithm and display are not inherently related to any particular computer, virtual system, or other device provided herein.
Various general-purpose systems can also be used together with teachings based herein.As described above, it constructs required by this kind of system
Structure be obvious.In addition, the present invention is also not directed to any particular programming language.It should be understood that can use various
Programming language realizes summary of the invention described herein, and the description done above to language-specific is to disclose this hair
Bright preferred forms.
In addition, memory may include the non-volatile memory in computer-readable medium, random access memory
(RAM) and/or the forms such as Nonvolatile memory, such as read-only memory (ROM) or flash memory (flash RAM), memory includes extremely
A few storage chip.
It should be understood by those skilled in the art that, embodiments herein can provide as method, system or computer program
Product.Therefore, complete hardware embodiment, complete software embodiment or reality combining software and hardware aspects can be used in the application
Apply the form of example.Moreover, it wherein includes the computer of computer usable program code that the application, which can be used in one or more,
The computer program implemented in usable storage medium (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.) produces
The form of product.
The application is referring to method, the process of equipment (system) and computer program product according to the embodiment of the present application
Figure and/or block diagram describe.It should be understood that every one stream in flowchart and/or the block diagram can be realized by computer program instructions
The combination of process and/or box in journey and/or box and flowchart and/or the block diagram.It can provide these computer programs
Instruct the processor of general purpose computer, special purpose computer, Embedded Processor or other programmable data processing devices to produce
A raw machine, so that being generated by the instruction that computer or the processor of other programmable data processing devices execute for real
The device for the function of being specified in present one or more flows of the flowchart and/or one or more blocks of the block diagram.
These computer program instructions, which may also be stored in, is able to guide computer or other programmable data processing devices with spy
Determine in the computer-readable memory that mode works, so that it includes referring to that instruction stored in the computer readable memory, which generates,
Enable the manufacture of device, the command device realize in one box of one or more flows of the flowchart and/or block diagram or
The function of being specified in multiple boxes.
These computer program instructions also can be loaded onto a computer or other programmable data processing device, so that counting
Series of operation steps are executed on calculation machine or other programmable devices to generate computer implemented processing, thus in computer or
The instruction executed on other programmable devices is provided for realizing in one or more flows of the flowchart and/or block diagram one
The step of function of being specified in a box or multiple boxes.
In a typical configuration, calculating equipment includes one or more processors (CPU), input/output interface, net
Network interface and memory.
Memory may include the non-volatile memory in computer-readable medium, random access memory (RAM) and/
Or the forms such as Nonvolatile memory, such as read-only memory (ROM) or flash memory (flash RAM).Memory is computer-readable Jie
The example of matter.
Computer-readable medium includes permanent and non-permanent, removable and non-removable media can be by any method
Or technology come realize information store.Information can be computer readable instructions, data structure, the module of program or other data.
The example of the storage medium of computer includes, but are not limited to phase change memory (PRAM), static random access memory (SRAM), moves
State random access memory (DRAM), other kinds of random access memory (RAM), read-only memory (ROM), electric erasable
Programmable read only memory (EEPROM), flash memory or other memory techniques, read-only disc read only memory (CD-ROM) (CD-ROM),
Digital versatile disc (DVD) or other optical storage, magnetic cassettes, tape magnetic disk storage or other magnetic storage devices
Or any other non-transmission medium, can be used for storage can be accessed by a computing device information.As defined in this article, it calculates
Machine readable medium does not include temporary computer readable media (transitory media), such as the data-signal and carrier wave of modulation.
It should also be noted that, the terms "include", "comprise" or its any other variant are intended to nonexcludability
It include so that the process, method, commodity or the equipment that include a series of elements not only include those elements, but also to wrap
Include other elements that are not explicitly listed, or further include for this process, method, commodity or equipment intrinsic want
Element.In the absence of more restrictions, the element limited by sentence "including a ...", it is not excluded that including element
There is also other identical elements in process, method, commodity or equipment.
It will be understood by those skilled in the art that embodiments herein can provide as method, system or computer program product.
Therefore, complete hardware embodiment, complete software embodiment or embodiment combining software and hardware aspects can be used in the application
Form.It is deposited moreover, the application can be used to can be used in the computer that one or more wherein includes computer usable program code
The shape for the computer program product implemented on storage media (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.)
Formula.
The above is only embodiments herein, are not intended to limit this application.To those skilled in the art,
Various changes and changes are possible in this application.It is all within the spirit and principles of the present application made by any modification, equivalent replacement,
Improve etc., it should be included within the scope of the claims of this application.
Claims (4)
1. a kind of outdoor advertising jettison system characterized by comprising
Broadcast strategy module is pinpointed, period, duration and the time played for triggering advertisement to be arranged；
Timing broadcast strategy module, for the dispensing period of advertisement to be arranged, wherein the dispensing period includes breakfast time, work
Make time, lunch break, date for dinner and time of having a rest；
Weather broadcast strategy module, the weather condition played for triggering advertisement to be arranged, wherein the weather condition includes wearing the clothes
Index, index of going window-shopping, exercise index；
Number broadcast strategy module, duration, period, number and the interval played for triggering advertisement to be arranged.
2. outdoor advertising jettison system according to claim 1, which is characterized in that the fixed point broadcast strategy module is also used
In,
The number of the title of advertisement, affiliated businessman and playback terminal is set；
According to the title of advertisement, affiliated businessman, playback terminal number and play time, the advertisement is sent to reference numeral
Playback terminal simultaneously controls the playback terminal and plays the advertisement according to period of setting, duration.
3. outdoor advertising jettison system according to claim 1, which is characterized in that the weather broadcast strategy module is also used
In,
The number of the title of advertisement, affiliated businessman and playback terminal is set；
The weather conditions for obtaining each playback terminal region in real time, when the weather conditions meet preset weather condition
When,
According to the title of advertisement, affiliated businessman, playback terminal number and play time, the advertisement is sent to reference numeral
Playback terminal simultaneously controls the playback terminal broadcasting advertisement.
4. outdoor advertising jettison system according to claim 1, which is characterized in that the number broadcast strategy module is also used
In,
The number of the title of advertisement, affiliated businessman and playback terminal is set；
According to the title of advertisement, affiliated businessman, playback terminal number and play time, the advertisement is sent to reference numeral
Playback terminal and control the playback terminal and play the advertisement according to the period of setting, duration and number.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910716558.2A CN110415047A (en) | 2019-08-05 | 2019-08-05 | A kind of outdoor advertising jettison system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910716558.2A CN110415047A (en) | 2019-08-05 | 2019-08-05 | A kind of outdoor advertising jettison system |
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| Publication Number | Publication Date |
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| CN110415047A true CN110415047A (en) | 2019-11-05 |
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| CN201910716558.2A Pending CN110415047A (en) | 2019-08-05 | 2019-08-05 | A kind of outdoor advertising jettison system |
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Citations (4)
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| CN101444024A (en) * | 2005-03-17 | 2009-05-27 | 谷歌公司 | Management console providing an interface for featured sets of digital automation systems |
| US8799404B2 (en) * | 2011-05-26 | 2014-08-05 | Adobe Systems Incorporated | Weather analytics systems and methods |
| CN105611050A (en) * | 2014-09-25 | 2016-05-25 | 单版画股份有限公司 | Selectable text messaging styles for brand owners |
| CN109949086A (en) * | 2019-03-12 | 2019-06-28 | 东莞市美誉信息科技有限公司 | Advertisement broadcast method, device, service background and computer readable storage medium |
-
2019
- 2019-08-05 CN CN201910716558.2A patent/CN110415047A/en active Pending
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101444024A (en) * | 2005-03-17 | 2009-05-27 | 谷歌公司 | Management console providing an interface for featured sets of digital automation systems |
| US8799404B2 (en) * | 2011-05-26 | 2014-08-05 | Adobe Systems Incorporated | Weather analytics systems and methods |
| CN105611050A (en) * | 2014-09-25 | 2016-05-25 | 单版画股份有限公司 | Selectable text messaging styles for brand owners |
| CN109949086A (en) * | 2019-03-12 | 2019-06-28 | 东莞市美誉信息科技有限公司 | Advertisement broadcast method, device, service background and computer readable storage medium |
Non-Patent Citations (1)
| Title |
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| 薛添: "基于JSP的广告发布系统设计与实现", 《中国优秀硕士学位论文全文数据库 信息科技辑》 * |
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| TA01 | Transfer of patent application right | ||
| TA01 | Transfer of patent application right |
Effective date of registration: 20210901 Address after: 200131 Room 903, floor 9, building 1, No. 58, Xiangke Road, pilot Free Trade Zone, Pudong New Area, Shanghai Applicant after: Shanghai Weizhi Zhuoxin Information Technology Co.,Ltd. Address before: 1306, floor 13, No. 32, Liangmaqiao Road, Chaoyang District, Beijing 100020 Applicant before: BEIJING ZHIYUN LIANZHONG TECHNOLOGY Co.,Ltd. |
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Application publication date: 20191105 |