CN110366010B - Method, device, server and medium for controlling video playing - Google Patents
Method, device, server and medium for controlling video playing Download PDFInfo
- Publication number
- CN110366010B CN110366010B CN201910541565.3A CN201910541565A CN110366010B CN 110366010 B CN110366010 B CN 110366010B CN 201910541565 A CN201910541565 A CN 201910541565A CN 110366010 B CN110366010 B CN 110366010B
- Authority
- CN
- China
- Prior art keywords
- product
- target video
- video resource
- playing
- information
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Active
Links
Images
Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/239—Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests
- H04N21/2393—Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests involving handling client requests
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/47815—Electronic shopping
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/488—Data services, e.g. news ticker
- H04N21/4882—Data services, e.g. news ticker for displaying messages, e.g. warnings, reminders
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/85—Assembly of content; Generation of multimedia applications
- H04N21/858—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
- H04N21/8586—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot by using a URL
Landscapes
- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- User Interface Of Digital Computer (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The application is applicable to the technical field of video playing, and provides a method, a device, a server and a medium for controlling video playing, wherein the method for controlling video playing distinguishes the intention of playing the target video resource according to the trigger path information corresponding to the request when the request for playing the target video resource sent by a terminal is received by associating the trigger path information of different video resource requests with different video resource playing intents, so that the product link is displayed in the process of playing the target video resource according to the different target video resource playing intents, or the product link is prohibited to be displayed in the process of playing the target video resource, control strategies with different requirements are provided for playing the target video resource, and the control scheme of video resource playing is enriched.
Description
Technical Field
The present application belongs to the field of video playing technologies, and in particular, to a method, an apparatus, a server, and a computer-readable storage medium for controlling video playing.
Background
With the continued development of the internet industry, online browsing of media resources or online shopping has become very common. Even media resources such as video resources are combined with online shopping, for example, product links are configured in the video resources, so that a user can trigger the product links to perform online shopping during browsing of the video resources through the terminal.
However, after configuring the product link in the video resource, as long as the user browses the video resource through the terminal, the corresponding product link is displayed in the playing process of the video resource. For users who do not want to learn the related product information or do not want to make online shopping, displaying product links during the playing process of the video resources easily causes visual interference, thereby reducing the comfort level of the appearance. Therefore, the existing video resource playing control scheme has the problem of single control strategy.
Disclosure of Invention
In view of this, embodiments of the present application provide a method, an apparatus, a server, and a computer-readable storage medium for controlling video playing, so as to solve the problem that a control policy is relatively single in an existing video resource playing control scheme.
A first aspect of an embodiment of the present application provides a method for controlling video playing, including:
if a request for playing a target video resource sent by a terminal is received, acquiring trigger path information of the request; a product link is configured in the target video resource in advance;
if the triggering path information is first path information, displaying the product link in the process of playing the target video resource;
and if the triggering path information is second path information, forbidding displaying the product link in the process of playing the target video resource.
Further, if a request for playing a target video resource sent by a terminal is received, acquiring trigger path information of the request, including:
acquiring identification information carried by the request;
searching path description information corresponding to the identification information from a preset database;
identifying the path description information as the trigger path information.
Further, if a request for playing a target video resource sent by a terminal is received, acquiring trigger path information of the request, including:
if a request for playing a target video resource sent by a terminal through a preset page is received, acquiring the trigger time of the request, and acquiring operation information in a target time period according to the trigger time; the target time period is a time period before the trigger time, and the operation information is used for describing an operation process for triggering the request;
and determining the trigger path information of the request according to the operation information.
Further, before the step of acquiring the trigger time of the request and acquiring the operation information within the target time period according to the trigger time if the request for playing the target video resource is received, which is sent by the terminal through a preset page, the method includes:
configuring a buried point file for acquiring operation information in an original page file to obtain a preset page file;
and if a request for displaying a preset page sent by the terminal is received, sending the preset page file to the terminal so that the terminal loads the preset page file and then displays the preset page.
Further, the product link is used for triggering a product information acquisition request;
if the triggering path information is a first path, after the step of displaying the product link in the process of playing the target video resource, the method includes:
if receiving information which is sent by the terminal and used for describing that the product information acquisition request is triggered by mistake, sending prompt information to the terminal;
receiving feedback information returned by the terminal based on the prompt information;
and prohibiting the product link from being displayed or continuing to display the product link according to the feedback information.
Further, if the trigger path information is a second path, after the step of prohibiting displaying the product link in the process of playing the target video resource, the method includes:
when the target video resource is played, acquiring a product shopping guide page file corresponding to the target video resource, and sending the product shopping guide page file to the terminal so that the terminal loads a product shopping guide page according to the product shopping guide page file;
and if a product link configuration instruction sent by the terminal through the product shopping guide page is received, displaying the product link in the process of playing the target video resource next time.
Further, if the trigger path information is a second path, after the step of prohibiting displaying the product link in the process of playing the target video resource, the method includes:
acquiring a product information set corresponding to the target video resource;
generating a product display page according to the product information set;
and when the target video resource is played, displaying the product display page.
A second aspect of an embodiment of the present application provides an apparatus for controlling video playback, including:
the device comprises a first acquisition unit, a second acquisition unit and a third acquisition unit, wherein the first acquisition unit is used for acquiring triggering path information of a request if the request for playing a target video resource sent by a terminal is received; a product link is configured in the target video resource in advance;
the first execution unit is used for displaying the product link in the process of playing the target video resource if the trigger path information is first path information;
and the second execution unit is used for forbidding to display the product link in the process of playing the target video resource if the trigger path information is the second path information.
Further, the first obtaining unit is specifically configured to: acquiring identification information carried by the request; searching path description information corresponding to the identification information from a preset database; identifying the path description information as the trigger path information.
Further, the first obtaining unit is specifically configured to: if a request for playing a target video resource sent by a terminal through a preset page is received, acquiring the trigger time of the request, and acquiring operation information in a target time period according to the trigger time; the target time period is a time period before the trigger time, and the operation information is used for describing an operation process for triggering the request; and determining the trigger path information of the request according to the operation information.
Further, the first obtaining unit is specifically configured to: configuring a buried point file for acquiring operation information in an original page file to obtain a preset page file; and if a request for displaying a preset page sent by the terminal is received, sending the preset page file to the terminal so that the terminal loads the preset page file and then displays the preset page.
Further, the product link is used for triggering a product information acquisition request; the server further comprises: the device comprises a first sending unit, a first receiving unit and a third executing unit. Specifically, the method comprises the following steps:
and the first sending unit is used for sending prompt information to the terminal if receiving the information which is sent by the terminal and used for describing the false triggering of the product information acquisition request.
And the first receiving unit is used for receiving feedback information returned by the terminal based on the prompt information.
And the third execution unit is used for forbidding to display the product link according to the feedback information or continuously displaying the product link.
Further, the server further comprises: a second transmitting unit and a second receiving unit.
The second sending unit is used for acquiring a product shopping guide page file corresponding to the target video resource when the target video resource is played, and sending the product shopping guide page file to the terminal so that the terminal loads a product shopping guide page according to the product shopping guide page file;
and the second receiving unit is used for displaying the product link in the process of playing the target video resource next time if a product link configuration instruction sent by the terminal through the product shopping guide page is received.
Further, the server further comprises: the device comprises a second acquisition unit, a fourth execution unit and a fifth execution unit. Specifically, the method comprises the following steps:
and the second acquisition unit is used for acquiring the product information set corresponding to the target video resource.
And the fourth execution unit is used for generating a product display page according to the product information set.
And the fifth execution unit is used for displaying the product display page when the target video resource is played.
A third aspect of the embodiments of the present application provides a server, including a memory, a processor, and a computer program stored in the memory and executable on the processor, where the processor implements the steps of the method for controlling video playback provided by the first aspect when executing the computer program.
A fourth aspect of embodiments of the present application provides a computer-readable storage medium storing a computer program, which when executed by a processor implements the steps of the method for controlling video playback provided by the first aspect.
The method, the device, the server and the computer readable storage medium for controlling video playing provided by the embodiment of the application have the following beneficial effects:
according to the method for controlling video playing provided by the embodiment of the application, the triggering path information of different video resource requests is associated with different video resource playing intents, and then when a request for playing a target video resource is received, the intention for playing the target video resource is distinguished according to the triggering path information corresponding to the request, so that product links are displayed in the process of playing the target video resource or the product links are prohibited to be displayed in the process of playing the target video resource according to the different target video resource playing intents, control strategies with different requirements are provided for playing the target video resource, and a control scheme for playing the video resource is enriched.
Drawings
In order to more clearly illustrate the technical solutions in the embodiments of the present application, the drawings needed to be used in the embodiments or the prior art descriptions will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without inventive exercise.
Fig. 1 is a flowchart illustrating an implementation of a method for controlling video playing according to an embodiment of the present application;
fig. 2 is a flowchart illustrating an implementation of a method for controlling video playback according to another embodiment of the present application;
fig. 3 is a flowchart illustrating an implementation of a method for controlling video playback according to yet another embodiment of the present application;
fig. 4 is a flowchart illustrating an implementation of a method for controlling video playing according to a further embodiment of the present application;
fig. 5 is a block diagram illustrating a structure of an apparatus for controlling video playback according to an embodiment of the present disclosure;
fig. 6 is a block diagram of a server according to another embodiment of the present application.
Detailed Description
In order to make the objects, technical solutions and advantages of the present application more apparent, the present application is described in further detail below with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are merely illustrative of the present application and are not intended to limit the present application.
Referring to fig. 1, fig. 1 is a flowchart illustrating an implementation of a method for controlling video playing according to an embodiment of the present disclosure. In this embodiment, an execution main body of the method for controlling video playing is a server, a video resource is stored in the server, the server issues the target video resource to the terminal by responding to a request for playing the target video resource sent by the terminal, and different playing schemes can be provided for the same target video resource on the terminal by configuring a playing mode of the target video resource. In addition, the terminal and the server can interact through a wireless network.
The method for controlling video playing shown in fig. 1 comprises the following steps:
s11: if a request for playing a target video resource sent by a terminal is received, acquiring trigger path information of the request; and a product link is configured in the target video resource in advance.
In step S11, the request for playing the target video resource at least carries identification information for searching the target video resource, where the identification information is also used to distinguish the target video resource from other video resources, and the server can search the target video resource based on the identification information and return the target video resource to the terminal. The trigger path information is used to describe the manner or procedure in which the request is triggered.
It can be understood that the terminal and the server can be wirelessly connected through any existing wireless connection mode, so that data interaction is realized.
And the product link which is configured in advance in the target video resource is used for pointing to a product detail page, and a product information acquisition request is triggered by clicking the product link, wherein the product is a product which appears in the target video resource or is associated with the target video resource. The configuration of the product link is related to the display content or attribute information of the target video resource.
In all embodiments of the present application, the configuration of the product link may be associated with a time stamp of the product display in the target video resource, for example, a display time stamp of the product in the target video resource is determined, and the display timing of the product link is configured corresponding to the display time stamp. The configuration of the product link may also be related to the display location in the target video asset. For example, the display area of the target video resource is determined, and the display position of the product link is staggered with the display area, that is, the display position of the product link is not overlapped with the display area, so that the product link can be continuously displayed in the playing process of the target video resource, and the display position of the product link does not shield the display area of the target video resource.
In this embodiment, the terminal sends a request for playing a target video resource to the server through an application or an access page in the application. The application may be a hybrid application, that is, the application may be capable of accessing and loading web resources to display an access page.
The request sent by the terminal for playing the target video resource can be a request triggered by selecting the playing target video resource from a search result after resource search is carried out through an application or an access page in the application; or the request triggered by directly selecting the playing target video resource from the catalog displayed by the application or the access page in the application without searching the resource through the application or the access page in the application.
It should be noted that, in practical applications, when the motivation or intention of the user to play the video through the terminal is different, the mode or operation process of sending the request to play the target video resource through the terminal is also different, that is, when the motivation or intention of the user to play the video through the terminal is different, the trigger path information is also different. Therefore, the accuracy of judging the motivation or intention of playing the video can be improved by correlating the trigger path information with the motivation or intention of the user to play the video through the terminal.
Taking a target video resource as a maintenance video of a certain type of automobile as an example, if a user needs to maintain the type of automobile but does not know a maintenance scheme, the type of the automobile can be searched in an application or an access page in the application, and then the maintenance video of the type of automobile is obtained for instant learning. Or, only in order to improve the skill level of the user, and without specifying the model of a certain type of automobile, the user may directly select the maintenance video for viewing through the application or the access page in the application, and in the process, the content of the trigger path information describes a process of performing selection operation in the application or the access page in the application. Since the user is needing to repair the car, there is a high probability that a repairman will have a need. The user does not specify the type of a certain type of automobile only for improving the skill level of the user, so that the possibility that the user has a demand on a maintenance worker is low.
As a possible implementation manner of this embodiment, step S11 may specifically include: acquiring identification information carried by the request; searching path description information corresponding to the identification information from a preset database; identifying the path description information as the trigger path information.
In this embodiment, the information in the preset database is used to describe the corresponding relationship between the identification information, the path description information, and the target video resource. The path description information is used for describing an operation process of the trigger request, and includes element information, trigger action information corresponding to the element information, and the like.
It should be noted that, in an actual application, the request for playing the target video resource triggered by the terminal can be implemented only by operating the application or the element of the access page in the application, and therefore, the sequence of operating the element of the access page in the application or the application and the trigger action information can be used to describe the manner or the operation process of triggering the request.
As another possible implementation manner of this embodiment, step S11 may specifically include: if a request for playing a target video resource sent by a terminal through a preset page is received, acquiring the trigger time of the request, and acquiring operation information in a target time period according to the trigger time; the target time period is a time period before the trigger time, and the operation information is used for describing an operation process for triggering the request; and determining the trigger path information of the request according to the operation information.
In this embodiment, by configuring the buried points in the preset page, monitoring of the regions or elements in the preset page can be further achieved, and the operation information set triggered in the preset page is acquired and stored by configuring the buried points.
The triggering time is the time when the terminal sends a request for playing the target video resource to the server through the preset page, the target time period is the time period before the triggering time, and the operation information triggering the request for playing the target video resource can be determined from the operation information set by determining the target time period, namely the operation process. Since the request for playing the target video resource is triggered by the terminal and can be realized only by operating the elements of the preset page, the corresponding trigger path information can be determined by describing the mode or the operation process for triggering the request.
Further, as a possible implementation manner of this embodiment, before the step of obtaining the trigger time of the request and obtaining the operation information in the target time period according to the trigger time, the method further includes: configuring a buried point file for acquiring operation information in an original page file to obtain a preset page file; and if a request for displaying a preset page sent by the terminal is received, sending the preset page file to the terminal so that the terminal loads the preset page file and then displays the preset page.
It should be noted that the buried point file corresponds to the touch element in the original page file, and the buried point file is configured in the original page file to obtain a preset page, so that information of the user operating on the touch element in the preset page can be captured by the buried point.
In the present embodiment, step S12 and step S13 are further included after step S11, wherein step S12 and step S13 are in parallel, step S13 is not executed after step S12 is executed, and step S12 is not executed after step S13 is executed.
S12: and if the triggering path information is first path information, displaying the product link in the process of playing the target video resource.
It should be noted that, when the motivation or intention of the user to play the video through the terminal is different, the mode or operation process of sending the request to play the target video resource through the terminal is also different, that is, when the motivation or intention of the user to play the video through the terminal is different, the trigger path information is also different. By correlating the trigger path information with the motivation or intention of the user to play the video through the terminal, the motivation or intention of the user to play the video through the terminal can be identified or distinguished. By identifying different motivations or different intentions of the user for playing the video through the terminal, the possibility that the user has a demand for products appearing in the target video resource can be identified. For example, when the user triggers a request for playing a target video resource through an operation mode of resource search, it indicates that the user has a high possibility of demand for products appearing in the target video resource. For another example, when the user triggers a request for playing the target video resource in an operation mode of the on-demand recommendation table, the user indicates that the user has a low possibility of demand for products appearing in the target video resource.
In step S12, the first path information is used to characterize a scene or situation where there is a high possibility of a demand for a product appearing in the target video asset by the user. The product connection is used for pointing to a product detail page, and products displayed in the product detail page are products appearing in the target video resource or associated with the target video resource. When the trigger path information is the first path information, the possibility that the user has a demand for a product appearing in the target video resource is high, so that the product link is displayed in the process of playing the target video resource, the demand of the user is met, and the sales volume of the product is increased.
In all embodiments of the present application, when there are a plurality of products associated with the target video resource and the appearance opportunities are different, the product link is displayed in the process of playing the target video resource, specifically, in the process of playing the target video resource, the product link is displayed in a picture frame in which the corresponding associated product appears, that is, in all video frame pictures in which the associated product appears in the target video resource, the product link corresponding to the associated product is displayed. Or, when only one product is associated with the target video resource, the display position of the product link is staggered with the display area, that is, the display position of the product link is not overlapped with the display area, so that the product link can be continuously displayed in the playing process of the target video resource, and the display position of the product link does not shield the display area of the target video resource. The product link may be a special effect element set with the target video resource as a background, such as a product picture, a product dynamic image, and the like.
S13: and if the triggering path information is second path information, forbidding displaying the product link in the process of playing the target video resource.
In step S13, the second path information is used to characterize a scene or situation where there is a low likelihood of a user' S demand for a product appearing in the target video asset. When the trigger path information is the second path information, the trigger path information indicates that the user has a low possibility of demand for products appearing in the target video resource, so that the display of product links is prohibited in the process of playing the target video resource, and the demand of the user can be met better.
It can be understood that, since the trigger path information is associated with the motivation or intention of the user to play the video through the terminal, different trigger path information is distinguished, and different video playing schemes can be matched based on different motivations or intentions for playing the video by determining the target video resource playing manner corresponding to the first path information and the target video resource playing manner corresponding to the second path information.
As can be seen from the above, in the method for controlling video playing provided by this embodiment, the trigger path information of different video resource requests is associated with different video resource playing intents, and when a request for playing a target video resource is received from a terminal, the intention for playing the target video resource is distinguished according to the trigger path information corresponding to the request, so that a product link is displayed in the process of playing the target video resource according to the different target video resource playing intents, or the product link is prohibited from being displayed in the process of playing the target video resource, a control strategy with different requirements is provided for playing the target video resource, and a control scheme for playing the video resource is enriched.
Referring to fig. 2, fig. 2 is a flowchart illustrating an implementation of a method for controlling video playback according to another embodiment of the present application. With respect to the embodiment shown in fig. 1, the method for playing video provided by this embodiment further includes steps S21 to S23 after step S12. The details are as follows:
s21: and if receiving information which is sent by the terminal and used for describing that the product information acquisition request is triggered by mistake, sending prompt information to the terminal.
S22: and receiving feedback information returned by the terminal based on the prompt information.
S23: and prohibiting the product link from being displayed or continuing to display the product link according to the feedback information.
In this embodiment, the product link is used to trigger a product information acquisition request, and the product link is operated to further send the product information acquisition request to the server.
The information describing that the product information acquisition request is triggered by mistake may be acquired through an application or a buried point configured in a preset page displayed in the application, and the information describing that the product information acquisition request is triggered by mistake may include: triggering first operation information of the product information acquisition request, canceling second operation information of the product information acquisition request, and the sequence between the first operation information and the second operation information.
The prompt information is used for showing information describing whether the product link is forbidden to be displayed or whether the product link is continuously displayed, and acquiring the selection operation of the user to obtain the feedback information.
In practical application, since the operation of triggering the product link may be a click or a long press, when the user operates the terminal, the product link is easily subjected to misoperation. When a user operates a product link, a product information acquisition request is triggered, if a series of task cancellation or return operations and the like are triggered by the user at the moment, the fact that the acquisition request triggering the product information is misoperation is indicated, the embedded point identifies the operation information triggering the product information acquisition request as first operation information, identifies the task cancellation or return operations and the like as second operation information, and generates information for describing the false triggering of the product information acquisition request according to the time sequence relation or the acquired sequence of the first operation information and the second operation information and sends the information to the server.
In this embodiment, the received information describing the request for obtaining the product information triggered by the terminal is used as the sending time of the prompt information, so that the time for adjusting the video playing mode can be provided for the user, and the adjustment is also a trigger for adjusting the displayed product link.
Referring to fig. 3, fig. 3 is a flowchart illustrating an implementation of a method for playing a video according to still another embodiment of the present application. Based on any of the above embodiments, the method for playing video provided by this embodiment further includes steps S31 to S32 after step S13. The details are as follows:
s31: and when the target video resource is played, acquiring a product shopping guide page file corresponding to the target video resource, and sending the product shopping guide page file to the terminal so that the terminal loads a product shopping guide page according to the product shopping guide page file.
S32: and if a product link configuration instruction sent by the terminal through the product shopping guide page is received, displaying the product link in the process of playing the target video resource next time.
In this embodiment, the shopping guide page is a page for displaying product information of a product associated with a target video resource and providing an online service of the associated product.
It should be noted that, when the product shopping guide page corresponding to the target video resource is loaded, inquiry information is also displayed in the shopping guide page, and is used for inquiring whether the user allows or needs to display the product link in the process of playing the target video resource next time, and when the user allows or needs to display the product link in the process of playing the target video resource next time, the product link is displayed by triggering the option element in the inquiry information, and then sending a product link configuration instruction through the product shopping guide page, so that the product link is displayed in the process of playing the target video resource next time.
In this embodiment, under the condition that the display of the product link is prohibited in the playing process of the target video resource, when the playing of the target video resource is completed, the product shopping guide page is loaded to enable the user to select whether the product link is displayed in the next playing process of the target video resource, so that a contract for adjusting the video playing mode and a contract for adjusting the displayed product link are provided for the user, and further, under the environment that the display of the product link is prohibited in the playing process of the video, the video playing mode and the display of the product link can be adjusted, and the flexibility and the controllability of the video playing are improved.
Referring to fig. 4, fig. 4 is a flowchart illustrating an implementation of a method for playing a video according to a further embodiment of the present application. Based on any of the above embodiments, the method for playing video provided by this embodiment further includes steps S41 to S43 after step S13. The details are as follows:
s41: and acquiring a product information set corresponding to the target video resource.
S42: and generating a product display page according to the product information set.
S43: and when the target video resource is played, displaying the product display page.
In this embodiment, the information in the product information set is a target product appearing in the target video resource, and the product display page is used for displaying a thumbnail of the target product and attribute information of the target product.
According to the scheme provided by the embodiment, the triggering path information of different video resource requests is associated with different video resource playing intents, and then when a request for playing the target video resource is received, the intention for playing the target video resource is distinguished according to the triggering path information corresponding to the request, so that the product link is displayed in the process of playing the target video resource or is forbidden to be displayed in the process of playing the target video resource according to the different target video resource playing intents, control strategies with different requirements are provided for the playing of the target video resource, and the control scheme for playing the video resource is enriched.
In addition, the product display page is displayed when the target video resource is played, so that the target product appearing in the target video resource can be clearly shown, a user can conveniently and directly know or purchase the target product appearing in the target video resource after watching the target video resource, and the convenience of learning the information of the target product is improved.
Referring to fig. 5, fig. 5 is a block diagram of a server according to an embodiment of the present disclosure. The server in this embodiment may be a smart phone, a tablet computer, a computer, or the like. The server comprises units for performing the steps in the embodiments corresponding to fig. 1 to 4. Please refer to fig. 1 to 4 and fig. 1 to 4 for the corresponding embodiments. For convenience of explanation, only the portions related to the present embodiment are shown. Referring to fig. 5, the server 500 includes: a first acquisition unit 51, a first execution unit 52, and a second execution unit 53. Wherein:
a first obtaining unit 51, configured to, if a request for playing a target video resource is received, obtain trigger path information of the request; and a product link is configured in the target video resource in advance.
A first executing unit 52, configured to display the product link in the process of playing the target video resource if the trigger path information is the first path information.
And a second executing unit 53, configured to prohibit displaying the product link in the process of playing the target video resource if the trigger path information is the second path information.
As an embodiment of the present application, the first obtaining unit 51 is specifically configured to: acquiring identification information carried by the request; searching path description information corresponding to the identification information from a preset database; identifying the path description information as the trigger path information.
As an embodiment of the present application, the first obtaining unit 51 is specifically configured to: if a request for playing a target video resource sent by a terminal through a preset page is received, acquiring the trigger time of the request, and acquiring operation information in a target time period according to the trigger time; the target time period is a time period before the trigger time, and the operation information is used for describing an operation process for triggering the request; and determining the trigger path information of the request according to the operation information.
As an embodiment of the present application, the first obtaining unit 51 is specifically configured to: configuring a buried point file for acquiring operation information in an original page file to obtain a preset page file; and if a request for displaying a preset page sent by the terminal is received, sending the preset page file to the terminal so that the terminal loads the preset page file and then displays the preset page.
As an embodiment of the present application, the product link is used to trigger a product information acquisition request; the server further comprises: the device comprises a first sending unit, a first receiving unit and a third executing unit. Specifically, the method comprises the following steps:
and the first sending unit is used for sending prompt information to the terminal if receiving the information which is sent by the terminal and used for describing the false triggering of the product information acquisition request.
And the first receiving unit is used for receiving feedback information returned by the terminal based on the prompt information.
And the third execution unit is used for forbidding to display the product link according to the feedback information or continuously displaying the product link.
As an embodiment of the present application, the server further includes: a second transmitting unit and a second receiving unit.
The second sending unit is used for acquiring a product shopping guide page file corresponding to the target video resource when the target video resource is played, and sending the product shopping guide page file to the terminal so that the terminal loads a product shopping guide page according to the product shopping guide page file;
and the second receiving unit is used for displaying the product link in the process of playing the target video resource next time if a product link configuration instruction sent by the terminal through the product shopping guide page is received.
As an embodiment of the present application, the server further includes: the device comprises a second acquisition unit, a fourth execution unit and a fifth execution unit. Specifically, the method comprises the following steps:
and the second acquisition unit is used for acquiring the product information set corresponding to the target video resource.
And the fourth execution unit is used for generating a product display page according to the product information set.
And the fifth execution unit is used for displaying the product display page when the target video resource is played.
As can be seen from the above, in the scheme provided by this embodiment, the trigger path information of different video resource requests is associated with different video resource playing intents, and then when a request for playing a target video resource is received from a terminal, the intention for playing the target video resource is distinguished according to the trigger path information corresponding to the request, so that a product link is displayed in the process of playing the target video resource according to the different target video resource playing intents, or the product link is prohibited to be displayed in the process of playing the target video resource, a control strategy with different requirements is provided for playing the target video resource, and a control scheme for playing the video resource is enriched.
In addition, the product display page is displayed when the target video resource is played, so that the target product appearing in the target video resource can be clearly shown, a user can conveniently and directly know or purchase the target product appearing in the target video resource after watching the target video resource, and the convenience of learning the information of the target product is improved.
Fig. 6 is a block diagram of a server according to another embodiment of the present application. As shown in fig. 6, the server 6 of this embodiment includes: a processor 60, a memory 61 and a computer program 62, such as a program for controlling a method of video playback, stored in said memory 61 and executable on said processor 60. The processor 60, when executing the computer program 62, implements the steps of the various embodiments of the method for playing video described above, such as S11-S13 shown in fig. 1. Alternatively, when the processor 60 executes the computer program 62, the functions of the units in the embodiment corresponding to fig. 5, for example, the functions of the units 51 to 53 shown in fig. 5, are implemented, for which reference is specifically made to the relevant description in the embodiment corresponding to fig. 5, which is not repeated herein.
Illustratively, the computer program 62 may be divided into one or more units, which are stored in the memory 61 and executed by the processor 60 to accomplish the present application. The one or more units may be a series of computer program instruction segments capable of performing specific functions, which are used to describe the execution of the computer program 62 in the server 6. For example, the computer program 62 may be divided into a first acquisition unit, a first execution unit, and a second execution unit, each unit having the specific functions as described above.
The server may include, but is not limited to, a processor 60, a memory 61. Those skilled in the art will appreciate that fig. 6 is merely an example of a server 6 and does not constitute a limitation of the server 6, and may include more or fewer components than shown, or some components in combination, or different components, e.g., the server may also include input output devices, network access devices, buses, etc.
The Processor 60 may be a Central Processing Unit (CPU), other general purpose Processor, a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), an off-the-shelf Programmable Gate Array (FPGA) or other Programmable logic device, discrete Gate or transistor logic, discrete hardware components, etc. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like.
The memory 61 may be an internal storage unit of the server 6, such as a hard disk or a memory of the server 6. The memory 61 may also be an external storage device of the server 6, such as a plug-in hard disk, a Smart Media Card (SMC), a Secure Digital (SD) Card, a Flash memory Card (Flash Card) and the like provided on the server 6. Further, the memory 61 may also include both an internal storage unit of the server 6 and an external storage device. The memory 61 is used for storing the computer program and other programs and data required by the server. The memory 61 may also be used to temporarily store data that has been output or is to be output.
The above-mentioned embodiments are only used for illustrating the technical solutions of the present application, and not for limiting the same; although the present application has been described in detail with reference to the foregoing embodiments, it should be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; such modifications and substitutions do not substantially depart from the spirit and scope of the embodiments of the present application and are intended to be included within the scope of the present application.
Claims (10)
1. A method for controlling video playback, comprising:
if a request for playing a target video resource sent by a terminal is received, acquiring trigger path information of the request; a product link is configured in the target video resource in advance;
if the triggering path information is first path information, displaying the product link in the process of playing the target video resource; the first path information is used for representing a scene or a situation with high possibility that a user has a demand for a product appearing in the target video resource;
if the triggering path information is second path information, forbidding displaying the product link in the process of playing the target video resource; wherein the second path information is used to characterize a scene or situation where there is a low likelihood that a user will have a need for a product appearing in the target video asset.
2. The method according to claim 1, wherein the obtaining of the trigger path information of the request, if receiving the request for playing the target video resource sent by the terminal, comprises:
acquiring identification information carried by the request;
searching path description information corresponding to the identification information from a preset database;
identifying the path description information as the trigger path information.
3. The method according to claim 1, wherein the obtaining of the trigger path information of the request, if receiving the request for playing the target video resource sent by the terminal, comprises:
if a request for playing a target video resource sent by a terminal through a preset page is received, acquiring the trigger time of the request, and acquiring operation information in a target time period according to the trigger time; the target time period is a time period before the trigger time, and the operation information is used for describing an operation process for triggering the request;
and determining the trigger path information of the request according to the operation information.
4. The method according to claim 3, wherein before the step of obtaining the trigger time of the request and obtaining the operation information in the target time period according to the trigger time, if the request for playing the target video resource is received, the step of sending the request by the terminal through a preset page includes:
configuring a buried point file for acquiring operation information in an original page file to obtain a preset page file;
and if a request for displaying a preset page sent by the terminal is received, sending the preset page file to the terminal so that the terminal loads the preset page file and then displays the preset page.
5. The method of claim 1, wherein the product link is used to trigger a product information acquisition request;
if the triggering path information is a first path, after the step of displaying the product link in the process of playing the target video resource, the method includes:
if receiving information which is sent by the terminal and used for describing that the product information acquisition request is triggered by mistake, sending prompt information to the terminal;
receiving feedback information returned by the terminal based on the prompt information;
and prohibiting the product link from being displayed or continuing to display the product link according to the feedback information.
6. The method according to claim 1, wherein after the step of prohibiting the product link from being displayed during the playing of the target video resource if the trigger path information is the second path, the method comprises:
when the target video resource is played, acquiring a product shopping guide page file corresponding to the target video resource, and sending the product shopping guide page file to the terminal so that the terminal loads a product shopping guide page according to the product shopping guide page file;
and if a product link configuration instruction sent by the terminal through the product shopping guide page is received, displaying the product link in the process of playing the target video resource next time.
7. The method according to claim 1, wherein after the step of prohibiting the product link from being displayed during the playing of the target video resource if the trigger path information is the second path, the method comprises:
acquiring a product information set corresponding to the target video resource;
generating a product display page according to the product information set;
and when the target video resource is played, displaying the product display page.
8. An apparatus for controlling video playback, comprising:
the device comprises a first acquisition unit, a second acquisition unit and a third acquisition unit, wherein the first acquisition unit is used for acquiring triggering path information of a request if the request for playing a target video resource sent by a terminal is received; a product link is configured in the target video resource in advance;
the first execution unit is used for displaying the product link in the process of playing the target video resource if the trigger path information is first path information; the first path information is used for representing a scene or a situation with high possibility that a user has a demand for a product appearing in the target video resource;
the second execution unit is used for forbidding to display the product link in the process of playing the target video resource if the triggering path information is the second path information; wherein the second path information is used to characterize a scene or situation where there is a low likelihood that a user will have a need for a product appearing in the target video asset.
9. A server, characterized in that the server comprises a memory, a processor and a computer program stored in the memory and executable on the processor, the processor implementing the steps of the method according to any one of claims 1 to 7 when executing the computer program.
10. A computer-readable storage medium, in which a computer program is stored which, when being executed by a processor, carries out the steps of the method according to any one of claims 1 to 7.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910541565.3A CN110366010B (en) | 2019-06-21 | 2019-06-21 | Method, device, server and medium for controlling video playing |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910541565.3A CN110366010B (en) | 2019-06-21 | 2019-06-21 | Method, device, server and medium for controlling video playing |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN110366010A CN110366010A (en) | 2019-10-22 |
| CN110366010B true CN110366010B (en) | 2021-08-10 |
Family
ID=68216527
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201910541565.3A Active CN110366010B (en) | 2019-06-21 | 2019-06-21 | Method, device, server and medium for controlling video playing |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN110366010B (en) |
Families Citing this family (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111726675A (en) * | 2020-07-03 | 2020-09-29 | 北京字节跳动网络技术有限公司 | Object information display method and device, electronic equipment and computer storage medium |
| CN112199553A (en) * | 2020-09-24 | 2021-01-08 | 北京达佳互联信息技术有限公司 | Information resource processing method, device, equipment and storage medium |
Family Cites Families (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104618808B (en) * | 2014-05-04 | 2020-06-12 | 腾讯科技（北京）有限公司 | Multimedia information processing method, client and server |
| CN104469467B (en) * | 2014-12-10 | 2018-05-04 | 北京奇虎科技有限公司 | The methods, devices and systems of video playing are carried out in a kind of browser client |
| CN106331773A (en) * | 2015-06-19 | 2017-01-11 | 中兴通讯股份有限公司 | TV video shopping management method and device |
| CN105357585B (en) * | 2015-08-29 | 2019-05-03 | 华为技术有限公司 | The method and device that video content any position and time are played |
| CN106254925A (en) * | 2016-08-01 | 2016-12-21 | 乐视控股（北京）有限公司 | Destination object extracting method based on video identification, equipment and system |
| US9955207B1 (en) * | 2016-11-17 | 2018-04-24 | Charles Warren Webster, Jr. | Interface for interchangeable entertainment systems |
| CN108932253B (en) * | 2017-05-25 | 2021-01-26 | 阿里巴巴（中国）有限公司 | Multimedia search result display method and device |
-
2019
- 2019-06-21 CN CN201910541565.3A patent/CN110366010B/en active Active
Also Published As
| Publication number | Publication date |
|---|---|
| CN110366010A (en) | 2019-10-22 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| US10448082B2 (en) | Information exchanging method and device, audio terminal and computer-readable storage medium | |
| JP6293269B2 (en) | Content viewing confirmation apparatus and method | |
| US9888289B2 (en) | Liquid overlay for video content | |
| KR102114701B1 (en) | System and method for recognition of items in media data and delivery of information related thereto | |
| US20170318321A1 (en) | Distributing media content via media channels based on associated content being provided over other media channels | |
| US20160110414A1 (en) | Information searching apparatus and control method thereof | |
| KR101952666B1 (en) | System and method for presenting a video stream | |
| US20150170245A1 (en) | Media content instance embedded product marketing | |
| US9705728B2 (en) | Methods, systems, and media for media transmission and management | |
| JP2015532741A (en) | Method and apparatus for monitoring media presentation | |
| CN110366010B (en) | Method, device, server and medium for controlling video playing | |
| CN111327917A (en) | Live content preview method, device, equipment and storage medium | |
| US20170169062A1 (en) | Method and electronic device for recommending video | |
| US20200007637A1 (en) | Methods and apparatus to identify sponsored media in a document object model | |
| CN112822560A (en) | Virtual gift presenting method, system, computer device and storage medium | |
| CN109246455A (en) | Realize method, apparatus, system and the computer readable storage medium of interactive advertisement | |
| CN103748542A (en) | On-screen setting interaction for interactive television | |
| US10771848B1 (en) | Actionable contents of interest | |
| US20170289612A1 (en) | System and methods thereof for displaying video content | |
| WO2017162158A1 (en) | Method and apparatus for recommending data | |
| CN114938458B (en) | Object information display method and device, electronic equipment and storage medium | |
| CN113613041A (en) | Page identification method, device and system, electronic equipment and storage medium | |
| CN113204704A (en) | Content information display method and device, electronic equipment and readable medium | |
| CN112256654A (en) | Document sharing method and device | |
| KR20190108432A (en) | Searching information providing method and server |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| CB02 | Change of applicant information | ||
| CB02 | Change of applicant information |
Address after: Bantian street, Longgang District of Shenzhen City, Guangdong province 518000 yuan and five Avenue sign technology plant No. 1 building 4 floor Applicant after: SHENZHEN GOLO CHELIAN DATA TECHNOLOGY Co.,Ltd. Address before: Bantian street, Longgang District of Shenzhen City, Guangdong province 518000 yuan and five Avenue sign technology plant No. 1 building 4 floor Applicant before: GOLO IOV DATA TECHNOLOGY Co.,Ltd. |
|
| GR01 | Patent grant | ||
| GR01 | Patent grant |