CN110297969A - Information-pushing method, device, computer equipment and storage medium - Google Patents
Information-pushing method, device, computer equipment and storage medium Download PDFInfo
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- CN110297969A CN110297969A CN201910441440.3A CN201910441440A CN110297969A CN 110297969 A CN110297969 A CN 110297969A CN 201910441440 A CN201910441440 A CN 201910441440A CN 110297969 A CN110297969 A CN 110297969A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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Abstract
The embodiment of the invention discloses a kind of information-pushing method, device, computer equipment and storage mediums, comprising: obtains pushed information to be pushed；The first object push channel for meeting the first preset condition is searched in preset channel list according to the pushed information；The pushed information is sent to the target terminal according to the first object push channel, so that the target terminal shows the pushed information according to the display form that the first object push channel characterizes.When carrying out message push, server end is in multiple push channels of the target terminal of preservation, select first object push channel as push channel, the selection of first object push channel is related to the user behavior of the target terminal, i.e. the operation behavior of user on a target terminal determines pushed information in the display form of target terminal, the incidence relation that user's operation behavior is shown with pushed information is established, the probability that pushed information is triggered in terminal is enhanced.
Description
Technical field
The present embodiments relate to data-pushing field, especially a kind of information-pushing method, device, computer equipment and
Storage medium.
Background technique
Information push, is exactly " web broadcast ", is by certain technical standard or agreement, on the internet by regular
The information that user needs is transmitted to reduce a new technology of information overload.Push technology by automatically delivering information to user,
To reduce the time searched on network.
In the prior art, when carrying out message push, after server end filters out pushed information, pass through fixed push channel
Pushed information is sent to terminal, after terminal gets pushed information, by fixed display control or prompt control to pushing away
Breath of delivering letters is shown or is reminded.Therefore, message content itself is for the focal point of message push in the prior art
Screening, have ignored pushed information front end show form, cause pushed information often to be ignored by user, message push connect
It is lower by rate.
Summary of the invention
The embodiment of the present invention provides a kind of information push side that pushed information display form can be screened according to user behavior
Method, device, computer equipment and storage medium.
In order to solve the above technical problems, the technical solution that the embodiment of the invention uses is: providing a kind of letter
Cease method for pushing, comprising:
Obtain pushed information to be pushed, wherein the recipient of the pushed information is target terminal；
The first object push for meeting the first preset condition is searched in preset channel list according to the pushed information
Channel, wherein include multiple push channels in the channel list, each push channel maps one in the target terminal
Kind display form, first preset condition are the push channel for the user behavior that screening meets target user；
The pushed information is sent to the target terminal according to the first object push channel, so that the target
Terminal shows the pushed information according to the display form that the first object push channel characterizes.
Optionally, described searched in preset channel list according to the pushed information meets the of the first preset condition
Before one target push channel, comprising:
Obtain the user behavior of the target user, wherein the user behavior includes: the target terminal according to user
The behavior that the selected display form of instruction shows information；
It is qualifications to described each aobvious using the chosen frequency of display form each in preset first time period
Show that form carries out drop power sequence and generates sorted lists；
Confirm and is located at primary display form mapped push channel in the sorted lists for first object push
Channel.
It is optionally, described that the pushed information is sent to by the target terminal according to the first object push channel,
So that after the target terminal shows the pushed information according to the display form that the first object push channel characterizes, packet
It includes:
It obtains the target terminal and passes through the solicited message that the first object push channel is sent；
Confirm the solicited message request content whether be the pushed information related information, wherein it is described
Pushed information is the brief introduction of the related information；
When the content of the solicited message request is not the related information, Xiang Suoshu target terminal sends default
The second target push channel mapped show form switching strategy so that the target terminal is according to the conversion plan
Slightly, the pushed information is converted to the data lattice shown in the form of the second target push channel mapped is shown
Formula.
Optionally, include the uniform resource locator of request content in the solicited message, asked described in the confirmation
Whether the content for asking information request to obtain is that the related information of the pushed information includes:
Obtain the uniform resource locator in the solicited message；
The uniform resource locator of uniform resource locator and the related information in the solicited message is compared
It is right, with confirm the solicited message request content whether be the pushed information related information.
It is optionally, described that the pushed information is sent to by the target terminal according to the first object push channel,
So that before the target terminal shows the pushed information according to the display form that the first object push channel characterizes, packet
It includes:
Inquiry message is sent to the target terminal according to the first object push channel, wherein the inquiry message
For light weight information；
The return information of the inquiry message is obtained in preset second time period, wherein the return information is hair
Send failure notification；
When not receiving the return information, confirmation sends the pushed information by the first object push channel.
Optionally, it is described obtain pushed information to be pushed before, comprising:
Obtain the identity information and customer parameter of target user；
Similar go through is retrieved in preset information database using the identity information and the customer parameter as search condition
History user；
The history recommendation information of the similar historical user is obtained, and the history recommendation information is confirmed as the target
The pushed information of terminal.
Optionally, before the identity information and customer parameter for obtaining target user, comprising:
Obtain the temporal information that the similar historical user reads the history recommendation information；
Using the temporal information as the evaluation parameter for evaluating the history recommendation information, the similar historical user is calculated
To the validity numerical value of the history recommendation information；
The validity numerical value is compared with preset first threshold, when the validity numerical value is more than or equal to described
When first threshold, confirm that the similar historical user is associated with the history recommendation information；Otherwise, then described similar go through is released
The relevance of history user and the history recommendation information.
In order to solve the above technical problems, the embodiment of the present invention also provides a kind of information push-delivery apparatus, comprising:
Module is obtained, for obtaining pushed information to be pushed, wherein the recipient of the pushed information is that target is whole
End；
Processing module meets the first preset condition for searching in preset channel list according to the pushed information
First object push channel, wherein include multiple push channels in the channel list, each push channel maps the mesh
One of terminal display form is marked, first preset condition is that the push for the user behavior that screening meets target user is logical
Road；
Execution module, it is whole for the pushed information to be sent to the target according to the first object push channel
End, so that the target terminal shows the pushed information according to the display form that the first object push channel characterizes.
Optionally, the information push-delivery apparatus further include:
First acquisition submodule, for obtaining the user behavior of the target user, wherein the user behavior includes:
The behavior that the display form that the target terminal is selected according to user instructions shows information；
First processing submodule, the frequency for being selected in the form of display each in preset first time period are limited
Fixed condition carries out drop power sequence to each display form and generates sorted lists；
First implementation sub-module, for confirming that being located at primary display form mapped in the sorted lists pushes
Channel is first object push channel.
Optionally, the information push-delivery apparatus further include:
Second acquisition submodule passes through the request that the first object push channel is sent for obtaining the target terminal
Information；
Second processing submodule, for confirming whether the content of the solicited message request is the pushed information
Related information, wherein the pushed information is the brief introduction of the related information；
Second implementation sub-module, for when the content of the solicited message request is not the related information, to
The target terminal sends the switching strategy that preset second target push channel mapped shows form, so that the target
The pushed information is converted to according to the switching strategy and shows shape with the second target push channel mapped by terminal
The data format that state is shown.
It optionally, include the uniform resource locator of request content in the solicited message, the information push dress
It sets further include:
Third acquisition submodule, for obtaining the uniform resource locator in the solicited message；
Third handle submodule, for by the solicited message uniform resource locator and the related information system
One Resource Locator is compared, with confirm the solicited message request content whether be the pushed information association
Information.
Optionally, the information push-delivery apparatus further include:
Fourth process submodule disappears for sending inquiry to the target terminal according to the first object push channel
Breath, wherein the inquiry message is light weight information；
4th acquisition submodule, for obtaining the return information of the inquiry message in preset second time period,
In, the return information is to send failure notification；
Third implementation sub-module, for when not receiving the return information, confirmation to be pushed logical by the first object
Road sends the pushed information.
Optionally, the information push-delivery apparatus further include:
5th acquisition submodule, for obtaining the identity information and customer parameter of target user；
5th processing submodule, for being search condition in preset information using the identity information and the customer parameter
Similar historical user is retrieved in database；
Fourth process submodule is pushed away for obtaining the history recommendation information of the similar historical user, and by the history
Recommend the pushed information that validation of information is the target terminal.
Optionally, the information push-delivery apparatus further include:
6th acquisition submodule reads the time letter of the history recommendation information for obtaining the similar historical user
Breath；
6th processing submodule, for using the temporal information as the evaluation parameter of the evaluation history recommendation information,
The similar historical user is calculated to the validity numerical value of the history recommendation information；
5th implementation sub-module has for comparing the validity numerical value with preset first threshold when described
When effect property numerical value is more than or equal to the first threshold, confirm that the similar historical user is associated with the history recommendation information；
Otherwise, then the relevance of the similar historical user Yu the history recommendation information are released.
In order to solve the above technical problems, the embodiment of the present invention also provides a kind of computer equipment, including memory and processing
Device is stored with computer-readable instruction in the memory, when the computer-readable instruction is executed by the processor, so that
The processor executes the step of information-pushing method described above.
In order to solve the above technical problems, the embodiment of the present invention also provides a kind of storage Jie for being stored with computer-readable instruction
Matter, when the computer-readable instruction is executed by one or more processors, so that one or more processors execute above-mentioned institute
The step of stating information-pushing method.
The beneficial effect of the embodiment of the present invention is: when carrying out message push, target terminal of the server end in preservation
In multiple push channels, select first object push channel as push channel, the selection of first object push channel and the mesh
The user behavior for marking terminal is related, i.e., the operation behavior of user on a target terminal determines pushed information in the aobvious of target terminal
Show form, establishes the incidence relation that user's operation behavior is shown with pushed information, enhance what pushed information was triggered in terminal
Probability improves the reading theory of pushed information.
Detailed description of the invention
To describe the technical solutions in the embodiments of the present invention more clearly, make required in being described below to embodiment
Attached drawing is briefly described, it should be apparent that, drawings in the following description are only some embodiments of the invention, for
For those skilled in the art, without creative efforts, it can also be obtained according to these attached drawings other attached
Figure.
Fig. 1 is the basic procedure schematic diagram of information-pushing method of the embodiment of the present invention；
Fig. 2 is the flow diagram that the embodiment of the present invention selectes first object push channel by user behavior；
Fig. 3 is the flow diagram that the embodiment of the present invention reissues pushed information；
Fig. 4, which is the embodiment of the present invention, determines that the content of solicited message request is believed with being associated with by uniform resource locator
Breath whether be related information flow diagram；
Fig. 5 be the embodiment of the present invention judge push channel whether be available channel flow diagram；
Fig. 6 is the flow diagram that the embodiment of the present invention screens pushed information；
Fig. 7 is a kind of process that the embodiment of the present invention determines relevance between user and recommendation information by validity numerical value
Schematic diagram；
Fig. 8 is information push-delivery apparatus of embodiment of the present invention basic structure schematic diagram；
Fig. 9 is that the present invention implements computer equipment basic structure block diagram.
Specific embodiment
In order to enable those skilled in the art to better understand the solution of the present invention, below in conjunction in the embodiment of the present invention
Attached drawing, technical scheme in the embodiment of the invention is clearly and completely described.
In some processes of the description in description and claims of this specification and above-mentioned attached drawing, contain according to
Multiple operations that particular order occurs, but it should be clearly understood that these operations can not be what appears in this article suitable according to its
Sequence is executed or is executed parallel, and serial number of operation such as 101,102 etc. is only used for distinguishing each different operation, serial number
It itself does not represent and any executes sequence.In addition, these processes may include more or fewer operations, and these operations can
To execute or execute parallel in order.It should be noted that the description such as " first " herein, " second ", is for distinguishing not
Same message, equipment, module etc., does not represent sequencing, does not also limit " first " and " second " and be different type.
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete
Site preparation description, it is clear that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.It is based on
Embodiment in the present invention, those skilled in the art's every other implementation obtained without creative efforts
Example, shall fall within the protection scope of the present invention.
Those skilled in the art of the present technique are appreciated that " terminal " used herein above, " terminal device " both include wireless communication
The equipment of number receiver, only has the equipment of the wireless signal receiver of non-emissive ability, and including receiving and emitting hardware
Equipment, have on bidirectional communication link, can execute two-way communication reception and emit hardware equipment.This equipment
It may include: honeycomb or other communication equipments, shown with single line display or multi-line display or without multi-line
The honeycomb of device or other communication equipments；PCS (Personal Communications Service, PCS Personal Communications System), can
With combine voice, data processing, fax and/or communication ability；PDA (Personal Digital Assistant, it is personal
Digital assistants), it may include radio frequency receiver, pager, the Internet/intranet access, web browser, notepad, day
It goes through and/or GPS (Global Positioning System, global positioning system) receiver；Conventional laptop and/or palm
Type computer or other equipment, have and/or the conventional laptop including radio frequency receiver and/or palmtop computer or its
His equipment." terminal " used herein above, " terminal device " can be it is portable, can transport, be mounted on the vehicles (aviation,
Sea-freight and/or land) in, or be suitable for and/or be configured in local runtime, and/or with distribution form, operate in the earth
And/or any other position operation in space." terminal " used herein above, " terminal device " can also be communication terminal, on
Network termination, music/video playback terminal, such as can be PDA, MID (Mobile Internet Device, mobile Internet
Equipment) and/or mobile phone with music/video playing function, it is also possible to the equipment such as smart television, set-top box.
It is the basic procedure schematic diagram of the present embodiment information-pushing method referring specifically to Fig. 1, Fig. 1.
As shown in Figure 1, a kind of information-pushing method, comprising:
S1100, pushed information to be pushed is obtained, wherein the recipient of the pushed information is target terminal；
Server end reads the pushed information for needing to push when to user terminal pushed information.In present embodiment, push away
Breath of delivering letters is consumption favor information, but the content of pushed information is not limited to this, according to the difference of concrete application scene, one
In a little embodiments, pushed information can be (being not limited to): news messages subscribe to message and prompt information.
The structure side of pushed information is to access server in server end registration or unregistered but identity with tourist
The user terminal at end, the sending method of pushed information are individually successively to send, and the recipient of the pushed information sent is mesh
Mark terminal.
S1200, the first mesh for meeting the first preset condition is searched in preset channel list according to the pushed information
Mark push channel, wherein include multiple push channels in the channel list, each push channel maps the target terminal
One of display form, first preset condition be screen meet target user user behavior push channel；
In present embodiment, for the same background terminal (server end), (target is whole for the front end to be docked
End) there are many push channels, for example, short message channel, the channel APP, public platform channel and small routine channel etc..Different push
The display form of target terminal corresponding to channel is different, for example, in the form of short message, APP reminder message form, public platform message
More neomorph or small routine information updating form are shown.Push channel includes that the communication of corresponding application program connects
Mouthful.
Different push channels corresponds to different display forms, and it is any that different display forms determines that pushed information passes through
Application program is shown.
The push channel that each user account is opened not to the utmost, for example, some user terminal does not install corresponding APP,
It is then closed by the channel that the channel APP carries out message push, therefore, it is equal to be directed to the push channel that each user account is opened
It is recorded in the corresponding channel list of the user account.
The first object push channel for meeting the first preset condition is searched in channel list according to user behavior, wherein
First preset condition is the highest display form of user's frequency of usage or the pushed information display form that user specifies.
The screening of first object push channel and the user behavior of target user are related.In some embodiments, user
Behavior refers to that user checks the frequency of information using each display form, i.e. user's frequency that message is checked using each application program
It is secondary, select the highest application program of subscriber usage to show pushed information.
In some embodiments, user behavior can be user whether specify pushed information be sent to channel, if so,
Then pushed in the selected channel that is sent to；If it is not, being then sent to channel according to the frequency is selected.
S1300, the pushed information is sent to by the target terminal according to the first object push channel, so that institute
It states target terminal and the pushed information is shown according to the display form that the first object push channel characterizes.
After having selected first object push channel, the communication interface for calling first object push channel to include is whole to target
End sends pushed information.Target terminal is after receiving the communication information, according to display corresponding to first object push channel
Form shows that for example, first object push channel is " X believes public platform " channel, then target terminal passes through to pushed information
" X believes public platform " display pushed information.
First object push channel is duplex channel in some embodiments, and target terminal can also pass through first object
Push channel sends message to server end.
Above embodiment is when carrying out message push, multiple push channels of the server end in the target terminal of preservation
It is interior, select first object push channel as push channel, the selection of first object push channel and the user of the target terminal
Behavior is related, i.e., the operation behavior of user on a target terminal determines that pushed information in the display form of target terminal, is established
The incidence relation that user's operation behavior and pushed information are shown, enhances the probability that pushed information is triggered in terminal, improves
The reading theory of pushed information.
In some embodiments, it to increase the probability that user reads pushed information, selects to use when selecting push channel
The application program that family is commonly used, as the supporting body of pushed information on a target terminal.Referring to Fig. 2, Fig. 2 is the present embodiment
The flow diagram of first object push channel is selected by user behavior.
As shown in Fig. 2, before the step of S1200 shown in FIG. 1, comprising:
S1111, the user behavior for obtaining the target user, wherein the user behavior includes: the target terminal root
The behavior that information is shown according to the display form that user instruction is selected；
Obtain the user behavior of the target user using target terminal, wherein user behavior refers to that user is whole using target
Application program checks the behavior of information in end, and behavioural information is recorded as " watching XX information 1 time using XX application program when XX ".
Application program is equal to display form in present embodiment.
It S1112, using the chosen frequency of display form each in preset first time period is qualifications to described
Each display form carries out drop power sequence and generates sorted lists；
The frequency that each display form is chosen by user is counted in the first time period of setting, i.e., in the first of setting
Between in section user click the frequency for opening types of applications program.For example, first time period is 1 hour, but first time period
Length is not limited to this, and according to the difference of concrete application scene, the duration of first time period can be shorter or longer.
The frequency that the result obtained according to statistics is chosen display form each in first time period by user is ranked up,
The mode of sequence is drop power sequence, and generates corresponding sorted lists.
Being located at primary display form mapped push channel in S1113, the confirmation sorted lists is the first mesh
Mark push channel.
Confirm that being located at push channel corresponding to primary display form in sorted lists is first object push channel.
After determining first object push channel, first object push channel is searched in the channel list of target user.
By being counted to user behavior, determines the highest application program of user's frequency of usage, then determine that this is answered
With the display main body that program is pushed information, the probability that user reads pushed information is improved.
In some embodiments, after pushed information being sent to server end, need to check whether pushed information is looked into
It sees, when pushed information is not checked, needs to send pushed information to target terminal again, to prevent for due to odjective cause
Miss reading pushed information.Referring to Fig. 3, Fig. 3 is the flow diagram that the present embodiment reissues pushed information.
As shown in figure 3, after the step of S1300 shown in FIG. 1, comprising:
S1311, the solicited message that the target terminal passes through first object push channel transmission is obtained；
Server end waits the solicited message of target terminal transmission to be received after sending pushed information to target terminal.Its
In, first object push channel is duplex channel, and target terminal can be sent by first object push channel to server end
Solicited message.
S1312, the confirmation solicited message request content whether be the pushed information related information,
In, the pushed information is the brief introduction of the related information；
In present embodiment, pushed information is the brief introduction of related information, i.e., related information is maternal information, and pushed information
The only brief introduction of maternal information, the title of information-recording and the general description of information in pushed information, and in related information then
The detailed content of information-recording.
Solicited message is information of the target terminal to server end request data, is obtained by detection solicited message request
Whether the content taken is pipeline information, it will be able to know whether user has read pushed information and whether user believes push
It is interested to cease contents, if so, user will continue to check the detailed information of pushed information, if it is not, then user will not pass through
Target terminal is to server end request related information.
Whether the content obtained therefore, it is necessary to confirmation request information request is related information, and the mode of confirmation is that acquisition is asked
The uniform resource locator of request content and the uniform resource locator of related information in information are asked, then, compares two systems
Whether one Resource Locator is consistent, if so, the content of confirmation target terminal request is exactly related information, otherwise, then really
The content for recognizing solicited message request is not related information.
In some embodiments, whether the content that confirmation request information request obtains is related information, is asked by comparing
Whether the content of the content and related information of asking acquisition is unanimously judged that server end calls corresponding letter according to solicited message
Content is ceased, the information content of calling is compared with the content of pipeline information, confirms target terminal request if consistent
Content be exactly related information, otherwise, then the content of confirmation request information request is not related information.
S1313, when the content of the solicited message request is not the related information, Xiang Suoshu target terminal hair
The switching strategy for sending preset second target push channel mapped to show form, so that the target terminal turns according to described
Strategy is changed, the pushed information is converted to the number shown in the form of the second target push channel mapped is shown
According to format.
When the content that confirmation request information request obtains is not the related information, server end is needed to target terminal again
Secondary transmission pushed information.
It sends pushed information again to need to be sent by the second target push channel, the second target push channel is row
Deputy display form mapped push channel is arranged in sequence table.
In present embodiment, when sending pushed information again to target terminal, switching strategy only is sent to target terminal,
Switching strategy is the data format requirement of the corresponding application program of the second target push channel, i.e. the second target push channel is corresponding
Application program data protocol, the pushed information having had can be formatted according to the protocol target terminal,
It is converted into the data format that the corresponding application program of the second target push channel can be read.Finally pushed away again by the second target
It send application program corresponding to channel to read the data after conversion, completes the transmission again of pushed information.
By the transmission again of pushed information, be conducive to improve the probability that pushed information is read, and use data conversion
The transmission again for realizing pushed information, has saved the resource of server end and network link, has reduced the cost of push.
In some embodiments, judged by uniform resource locator the content of solicited message request be associated with letter
It whether consistent ceases.Referring to Fig. 4, Fig. 4 determines the interior of solicited message request by uniform resource locator for the present embodiment
Hold with related information whether be related information flow diagram.
As shown in figure 4, shown in Fig. 3 the step of S1312, comprising:
Uniform resource locator in S1321, the acquisition solicited message；
The uniform resource locator of request content is carried in solicited message, server end is in the position of protocol conventions
The uniform resource locator carried in read requests information.
S1322, by the solicited message uniform resource locator and the related information uniform resource locator
Be compared, with confirm the solicited message request content whether be the pushed information related information.
Related information has unique storage location in server end, and therefore, related information also has unique unified money
The uniform resource locator of source finger URL, related information is associated with pushed information, and server end obtains pushed information and can obtain
To the uniform resource locator of related information.
Uniform resource locator in solicited message is compared with the uniform resource locator of related information, comparison
Mode is the Hamming distance between the uniform resource locator of the uniform resource locator and related information in computation requests information
Or Hamming distances.Hamming between the uniform resource locator of uniform resource locator and related information in solicited message
When distance or Hamming distances are 0, then show that the content of solicited message request is the related information of pushed information；Otherwise,
The content for then showing solicited message request is not the related information of pushed information.
Whether the content that solicited message request can be quickly determined by uniform resource locator is association letter
Breath.
In some embodiments, be recorded in push channel in channel list due to the operation behavior of user becomes can not
The channel used will make to push accordingly for example, user deletes APP application program or cancels the behaviors such as concern public platform
Channel becomes unusable channel.Therefore, it before carrying out PUSH message transmission, first has to judge screening obtains first
Whether target push channel is available channel.Referring to Fig. 5, Fig. 5 is that the present embodiment judges whether push channel is available channel
Flow diagram.
As shown in figure 5, shown in Fig. 1 the step of S1300 before, comprising:
S1211, inquiry message is sent to the target terminal according to the first object push channel, wherein described to ask
Inquiry message is light weight information；
It is whole to target by first object push channel first before sending pushed information to first object push channel
End sends inquiry message, wherein inquiry message is light weight information.In present embodiment, light weight information, which refers to, only has information
In addition to this head does not carry the blank information of any information content.According to the protocol conventions of server end and target terminal, when
After receiving light weight information, light weight information is directly done discard processing by target terminal.
S1212, the return information that the inquiry message is obtained in preset second time period, wherein the reply letter
Breath is transmission failure notification；
Server end starts timing after sending inquiry message, when timing time is more than preset second time period, and not
When receiving the return information of inquiry message, then confirm that first object push channel is available channel；Otherwise, then confirm the first mesh
Mark push channel is unavailable channel.
Wherein, second time period is that server end waits the time for receiving return information, and the duration of second time period can
For 0.5s, but the length of second time period is not limited to this, according to the difference of concrete application scene, in some embodiments
In, the duration of second time period can be longer or shorter.Reply message is that network link layer passes through first object push channel
No normal direction target terminal sends information and the feedback information that generates, and the content of the feedback information is to send failure notification.
S1213, when not receiving the return information, confirmation sends the push by the first object push channel
Information.
When server end is in the second time period of setting, after not receiving return information, i.e. confirmation first object push
Channel sends pushed information；Otherwise, then other push channels tried out in channel list are detected, and will test can not use
Push channel deleted from channel list, and first object push channel is reselected from workable channel.
Before sending pushed information, first object push channel is detected first, detects whether it unimpeded, favorably
Rate is sent in raising PUSH message.
In some embodiments, the pushed information for carrying out data-pushing to target terminal, which needs to screen, to be obtained.It please refers to
Fig. 6, Fig. 6 are the flow diagram that the present embodiment screens pushed information.
As shown in fig. 6, before S1100 step shown in FIG. 1, comprising:
S1010, the identity information and customer parameter for obtaining target user；
Before carrying out information push to user, firstly, it is necessary to read the identity information and customer parameter of user.Wherein,
Identity information includes but is not limited to: the information such as name, gender, age, occupation, life area, financial situation and family background.With
Family parameter is the behavior that user carries out on server end, for example, when server end is financial service device end, the behavior energy of user
It is enough the information such as application loan and the intended use of the loan；When server end is NEWS SERVER end, the behavior of user can be retrieval
Or reading lamp behavior；When server end is audio/video information, the behavior of user can be retrieval or watch and listen to wait behaviors, because
This, customer parameter can be different and different according to the function of server end.
In present embodiment, since the order of magnitude of server-side user is larger, to which or which kind of user
Carry out information recommendation when, the user perhaps such user be defined as target user i.e. target user can be a people or
A kind of people.
S1020, it is retrieved in preset information database using the identity information and the customer parameter as search condition
Similar historical user；
In present embodiment, it is provided with information database, all kinds of information is stored in information database and passing is gone through
The historical user of information recommendation had been carried out in history.Information and historical user in information database are associated storage, i.e.,
Using historical user as search condition, the previous all recommendation informations of each historical user can be obtained.
In present embodiment, information is also associated with the customer parameter of historical user, i.e. which kind of behavior of log history user
It is corresponding to have obtained that recommendation information.In some embodiments, be preferably combing correlation, in information database with
The customer parameter at family clusters historical user.There will be the historical user of identical behavior to incorporate into for one kind, and at such
It is equally also associated with user behavior with the recommendation information of user-association in not.For example, incorporating into as " house hypothecated loan "
In user behavior classification, this theme is related with " house hypothecated loan " for the pushed information of historical user.
When carrying out information push to target user, when being retrieved with the identity information and customer parameter of target user, energy
Enough retrievals in information database obtain the similar historical user for having common identity information and customer parameter with target user.But
Without being limited thereto, in some embodiments, for the recall rate for guaranteeing retrieval, retrieval can also be accessed with target user with approximate
The similar historical user of identity information and customer parameter.For example, when the identity information with user is retrieved, by identity information string
It is unified into as a retrieval type, at this point, leaving out the partial information in retrieval type, when search result is 0 to expand range of search.Such as
When " occupation of gender and age and, life area and financial situation and family background " search result is 0, by identity information
The retrieval type of composition is reduced, and will wherein be deleted unessential keyword, such as " gender " etc..The significance level energy of keyword
It is enough to be determined according to the relevance between keyword and customer parameter.
S1030, the history recommendation information for obtaining the similar historical user, and the history recommendation information is confirmed as institute
State the pushed information of target terminal.
After finding similar historical user, associated history of historical user similar with this is searched in information database and is pushed away
Information is recommended, and using history recommendation information as the pushed information of target terminal.
In some embodiments, it when recommendation information is excessive, needs to screen recommendation information, the mode of screening can
For by amount of reading, thumb up the information such as number, score or reading time, recommendation information is ranked up, and according to ranking results
The recommendation information for screening the top1-top3 that wherein sorts is pushed.
Above embodiment obtains the identity information and customer parameter of target user before carrying out information push first,
Then, it is gone through according to lookup is same or similar with target user's identity information and customer parameter in the identity information and customer parameter
History user reads the history pushed information of the historical user, and pushes the history pushed information to target user, and the history pushes away
Breath of delivering letters is the message centainly evaluated after historical user reads.Since history pushed information is by having with target user
The information that the user of common identity and behavior is screened, therefore, pushed information for target user practical value compared with
Greatly, the reading desire that can cause user improves the reading theory and user experience of pushed information.It is special recommending to have to user
When the information document of industry knowledge, there is huge advantage, promote the degree of recognition and dependence of user.
In some embodiments, in all history recommendation informations and not all information data can be gone through
History customer acceptance, therefore, it is necessary to by the length of historical user's reading time and other evaluation parameters to historical user to going through
The degree of recognition of history recommendation information.Referring to Fig. 7, Fig. 7 determines user and recommendation information by validity numerical value for the present embodiment
Between relevance a kind of flow diagram.
As shown in fig. 7, before S1100 step shown in fig. 6, comprising:
S1001, the temporal information that the similar historical user reads the history recommendation information is obtained；
When history recommendation information to be sent to the terminal of similar historical user, history is opened when similar historical user clicks
When recommendation information, terminal starts timing, and user terminates timing when closing history recommendation information, then the time recorded is similar go through
The temporal information of history user's reading histories recommendation information.The temporal information is sent to server end by terminal, server end according to
The temporal information calculates similar historical user and calculates the validity numerical value of history recommendation information.
S1002, using the temporal information as the evaluation parameter for evaluating the history recommendation information, calculate described similar go through
Validity numerical value of the history user to the history recommendation information；
After the temporal information for obtaining similar historical user's reading histories recommendation information, using the history recommendation information as
Evaluation parameter calculates similar historical user to the validity numerical value of recommendation information.The mode of calculating is that will be scaled validity number
Value, the mode of conversion can be by reading time with the ratiometric conversion of 1:1.But the mode of conversion is not limited to this, according to tool
The difference of body application scenarios, the mode of conversion can be that will be converted to an output bounds, example reading time by activation primitive
Such as, the numerical value between 0-1 is converted by reading time, but still direct ratio is kept to close between reading time and validity numerical value
System.
In some embodiments, the calculating of validity numerical value is not entirely dependent on temporal information, additionally it is possible in conjunction with masses
Evaluation score, for example, all historical users to or read the user of the information and thumb up quantity peace to what the information was made
Equal evaluation score carries out a comprehensive calculating to validity numerical value in conjunction with temporal information.
S1003, the validity numerical value is compared with preset first threshold, when the validity numerical value be greater than etc.
When the first threshold, confirm that the similar historical user is associated with the history recommendation information；Otherwise, then described in releasing
The relevance of similar historical user and the history recommendation information.
After validity numerical value is calculated, the validity numerical value and preset first threshold memory are compared.First threshold
It is setting for measuring validity numerical value measurement numerical value whether up to standard.For example, when validity numerical limits are 0-100, if
Determining first threshold is 50, i.e. validity is more than or equal to 50, then confirms that similar historical user is associated with history recommendation information；It is no
Then, then the relevance of similar historical user Yu history recommendation information are released.The value of first threshold is not limited to this, first threshold
Value be limited to the boundary of validity numerical value, can be any value in boundary.
After confirming relevance, after target user matches with similar historical user, the previous recommendation of similar historical user
The history recommendation information is preserved in breath.Otherwise, history recommendation is not recorded in the previous recommendation information of similar historical user then
Information.
By the length of reading time, determine whether recommendation information obtains the concern of user, the information that user is not concerned with
It is deleted from recommendation record, to guarantee during subsequent recommendation, recommends the information of more fine work to other users, improve and push away
Recommend the quality of information.
In order to solve the above technical problems, the embodiment of the present invention also provides a kind of information push-delivery apparatus.
It is the present embodiment information push-delivery apparatus basic structure schematic diagram referring specifically to Fig. 8, Fig. 8.
As shown in figure 8, a kind of information push-delivery apparatus, comprising: obtain module 2100, processing module 2200 and execution module
2300.Wherein, module 2100 is obtained for obtaining pushed information to be pushed, wherein the recipient of pushed information is that target is whole
End；Processing module 2200 in preset channel list for searching the first mesh for meeting the first preset condition according to pushed information
Mark push channel, wherein include multiple push channels, one of each equal mapping objects terminal of push channel in channel list
Show that form, the first preset condition are the push channel for the user behavior that screening meets target user；Execution module 2300 is used for
Pushed information is sent to target terminal according to first object push channel, so that target terminal is according to first object push channel
The display form of characterization shows pushed information.
Information push-delivery apparatus is when carrying out message push, multiple push channels of the server end in the target terminal of preservation
It is interior, select first object push channel as push channel, the selection of first object push channel and the user of the target terminal
Behavior is related, i.e., the operation behavior of user on a target terminal determines that pushed information in the display form of target terminal, is established
The incidence relation that user's operation behavior and pushed information are shown, enhances the probability that pushed information is triggered in terminal, improves
The reading theory of pushed information.
In some embodiments, information push-delivery apparatus further include: the first acquisition submodule, the first processing submodule and the
One implementation sub-module.Wherein, the first acquisition submodule is used to obtain the user behavior of target user, wherein user behavior includes:
The behavior that the display form that target terminal is selected according to user instructions shows information；First processing submodule be used for
The chosen frequency of each display form is that qualifications carry out drop power row to each display form in preset first time period
Sequence generates sorted lists；First implementation sub-module is for confirming that being located at primary display form mapped in sorted lists pushes away
Sending channel is first object push channel.
In some embodiments, information push-delivery apparatus further include: the second acquisition submodule, second processing submodule and
Two implementation sub-modules.Wherein, the second acquisition submodule is used to obtain target terminal and asks by what first object push channel was sent
Seek information；Second processing submodule for confirmation request information request obtain content whether be pushed information related information,
Wherein, pushed information is the brief introduction of related information；Second implementation sub-module is used for
When related information, the switching strategy that preset second target push channel mapped shows form is sent to target terminal, with
Make target terminal according to switching strategy, pushed information is converted to and is carried out in the form of the second target push channel mapped is shown
The data format of display.
It in some embodiments, include the uniform resource locator of request content, information push in solicited message
Device further include: third acquisition submodule and third handle submodule.Wherein, third acquisition submodule is used for acquisition request information
In uniform resource locator；Third handles submodule and is used for the uniform resource locator and related information in solicited message
Uniform resource locator is compared, with confirmation request information request obtain content whether be pushed information related information.
In some embodiments, information push-delivery apparatus further include: fourth process submodule, the 4th acquisition submodule and
Three implementation sub-modules.Wherein, fourth process submodule is used to send inquiry to target terminal according to first object push channel and disappear
Breath, wherein inquiry message is light weight information；4th acquisition submodule is used to obtain inquiry message in preset second time period
Return information, wherein return information be send failure notification；Third implementation sub-module is not for that ought receive return information
When, confirmation sends pushed information by first object push channel.
In some embodiments, information push-delivery apparatus further include: the 5th acquisition submodule, the 5th processing submodule and the
Four processing submodules.Wherein, the 5th acquisition submodule is used to obtain the identity information and customer parameter of target user；5th processing
Submodule is used to retrieve similar historical user in preset information database using identity information and customer parameter as search condition；
Fourth process submodule is used to obtain the history recommendation information of similar historical user, and history recommendation information is confirmed as target end
The pushed information at end.
In some embodiments, information push-delivery apparatus further include: the 6th acquisition submodule, the 6th processing submodule and the
Five implementation sub-modules.Wherein, the 6th acquisition submodule is used to obtain the time letter of similar historical user's reading histories recommendation information
Breath；6th processing submodule is used to calculate similar history using temporal information as the evaluation parameter of evaluation history recommendation information and use
Validity numerical value of the family to history recommendation information；5th implementation sub-module be used for by validity numerical value and preset first threshold into
Row comparison confirms that similar historical user is associated with history recommendation information when validity numerical value is more than or equal to first threshold；It is no
Then, then the relevance of similar historical user Yu history recommendation information are released.
In order to solve the above technical problems, the embodiment of the present invention also provides computer equipment.It is this referring specifically to Fig. 9, Fig. 9
Embodiment computer equipment basic structure block diagram.
As shown in figure 9, the schematic diagram of internal structure of computer equipment.The computer equipment includes being connected by system bus
Processor, non-volatile memory medium, memory and network interface.Wherein, the non-volatile memories of the computer equipment are situated between
Matter is stored with operating system, database and computer-readable instruction, can be stored with control information sequence in database, the computer
When readable instruction is executed by processor, processor may make to realize a kind of information-pushing method.The processor of the computer equipment
For providing calculating and control ability, the operation of entire computer equipment is supported.It can be stored in the memory of the computer equipment
There is computer-readable instruction, when which is executed by processor, processor may make to execute a kind of information push
Method.The network interface of the computer equipment is used for and terminal connection communication.It will be understood by those skilled in the art that showing in Fig. 9
Structure out, only the block diagram of part-structure relevant to application scheme, does not constitute and is applied to application scheme
The restriction of computer equipment thereon, specific computer equipment may include than more or fewer components as shown in the figure, or
Person combines certain components, or with different component layouts.
Processor obtains module 2100, processing module 2200 and execution module for executing in present embodiment in Fig. 8
2300 concrete function, program code and Various types of data needed for memory is stored with the above-mentioned module of execution.Network interface is used for
To the data transmission between user terminal or server.Memory in present embodiment is stored with facial image critical point detection
Program code needed for executing all submodules in device and data, server are capable of the program code and data of invoking server
Execute the function of all submodules.
Computer equipment obtains the identity information and behavioural information of target user, so before carrying out information push first
Afterwards, the history same or similar with target user's identity information and behavioural information according to lookup in the identity information and behavioural information
User reads the history pushed information of the historical user, and pushes the history pushed information to target user, and the history pushes
Information is the message centainly evaluated after historical user reads.Since history pushed information is by having phase with target user
With the information that the user of identity and behavior is screened, therefore, pushed information is larger for the practical value of target user,
The reading desire that can cause user improves the reading theory and user experience of pushed information.Recommending that there is profession to user
When the information document of knowledge, there is huge advantage, promote the degree of recognition and dependence of user.
The present invention also provides a kind of storage medium for being stored with computer-readable instruction, computer-readable instruction by one or
When multiple processors execute, so that the step of one or more processors execute any of the above-described embodiment information-pushing method.
Those of ordinary skill in the art will appreciate that realizing all or part of the process in above-described embodiment method, being can be with
Relevant hardware is instructed to complete by computer program, which can be stored in a computer-readable storage and be situated between
In matter, the program is when being executed, it may include such as the process of the embodiment of above-mentioned each method.Wherein, storage medium above-mentioned can be
The non-volatile memory mediums such as magnetic disk, CD, read-only memory (Read-Only Memory, ROM) or random storage note
Recall body (Random Access Memory, RAM) etc..
It should be understood that although each step in the flow chart of attached drawing is successively shown according to the instruction of arrow,
These steps are not that the inevitable sequence according to arrow instruction successively executes.Unless expressly stating otherwise herein, these steps
Execution there is no stringent sequences to limit, can execute in the other order.Moreover, at least one in the flow chart of attached drawing
It step by step may include that perhaps these sub-steps of multiple stages or stage are held in synchronization to multiple sub-steps
Row is completed, but can be executed at different times, and execution sequence, which is also not necessarily, successively to be carried out, but can be with other steps
Rapid or other steps sub-steps or at least part in stage execute in turn or alternately.
Claims (10)
1. a kind of information-pushing method characterized by comprising
Obtain pushed information to be pushed, wherein the recipient of the pushed information is target terminal；
The first object push channel for meeting the first preset condition is searched in preset channel list according to the pushed information,
It wherein, include multiple push channels in the channel list, it is aobvious that each push channel maps one of described target terminal
Show that form, first preset condition are the push channel for the user behavior that screening meets target user；
The pushed information is sent to the target terminal according to the first object push channel, so that the target terminal
The pushed information is shown according to the display form that the first object push channel characterizes.
2. information-pushing method according to claim 1, which is characterized in that it is described according to the pushed information preset
It is searched in channel list before meeting the first object push channel of the first preset condition, comprising:
Obtain the user behavior of the target user, wherein the user behavior include: the target terminal according to user instructions
The behavior that selected display form shows information；
It is qualifications to each display shape using the frequency that display form each in preset first time period is chosen
State carries out drop power sequence and generates sorted lists；
Confirm that being located at primary display form mapped push channel in the sorted lists is first object push channel.
3. information-pushing method according to claim 2, which is characterized in that described according to the first object push channel
The pushed information is sent to the target terminal, so that the target terminal is characterized according to the first object push channel
Display form show the pushed information after, comprising:
It obtains the target terminal and passes through the solicited message that the first object push channel is sent；
Confirm the solicited message request content whether be the pushed information related information, wherein the push
Information is the brief introduction of the related information；
When the content of the solicited message request is not the related information, Xiang Suoshu target terminal sends preset the
Two target push channel mappeds show the switching strategy of form, so that the target terminal is incited somebody to action according to the switching strategy
The pushed information is converted to the data format shown in the form of the second target push channel mapped is shown.
4. information-pushing method according to claim 3, which is characterized in that include in request in the solicited message
The uniform resource locator of appearance, the content of the confirmation solicited message request whether be the pushed information association
Information includes:
Obtain the uniform resource locator in the solicited message；
Uniform resource locator in the solicited message is compared with the uniform resource locator of the related information, with
Confirm the solicited message request content whether be the pushed information related information.
5. information-pushing method according to claim 1, which is characterized in that described according to the first object push channel
The pushed information is sent to the target terminal, so that the target terminal is characterized according to the first object push channel
Display form show the pushed information before, comprising:
Inquiry message is sent to the target terminal according to the first object push channel, wherein the inquiry message is light
Measure information；
The return information of the inquiry message is obtained in preset second time period, wherein the return information is to send to lose
Lose notice；
When not receiving the return information, confirmation sends the pushed information by the first object push channel.
6. information-pushing method according to claim 1, which is characterized in that it is described obtain pushed information to be pushed it
Before, comprising:
Obtain the identity information and customer parameter of target user；
Similar history is retrieved in preset information database using the identity information and the customer parameter as search condition to use
Family；
The history recommendation information of the similar historical user is obtained, and the history recommendation information is confirmed as the target terminal
Pushed information.
7. information-pushing method according to claim 6, which is characterized in that it is described obtain target user identity information and
Before customer parameter, comprising:
Obtain the temporal information that the similar historical user reads the history recommendation information；
Using the temporal information as the evaluation parameter for evaluating the history recommendation information, the similar historical user is calculated to institute
State the validity numerical value of history recommendation information；
The validity numerical value is compared with preset first threshold, when the validity numerical value is more than or equal to described first
When threshold value, confirm that the similar historical user is associated with the history recommendation information；Otherwise, then the similar history is released to use
The relevance at family and the history recommendation information.
8. a kind of information push-delivery apparatus characterized by comprising
Module is obtained, for obtaining pushed information to be pushed, wherein the recipient of the pushed information is target terminal；
Processing module meets the first of the first preset condition for searching in preset channel list according to the pushed information
Target push channel, wherein include multiple push channels in the channel list, it is whole that each push channel maps the target
One of end display form, first preset condition are the push channel for the user behavior that screening meets target user；
Execution module, for the pushed information to be sent to the target terminal according to the first object push channel, with
The target terminal is set to show the pushed information according to the display form that the first object push channel characterizes.
9. a kind of computer equipment, including memory and processor, it is stored with computer-readable instruction in the memory, it is described
When computer-readable instruction is executed by the processor, so that the processor executes such as any one of claims 1 to 7 right
It is required that the step of information-pushing method.
10. a kind of storage medium for being stored with computer-readable instruction, the computer-readable instruction is handled by one or more
When device executes, so that one or more processors execute the information push side as described in any one of claims 1 to 7 claim
The step of method.
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