CN112948140A - Method and system for improving user notification sending efficiency based on user using habits - Google Patents
Method and system for improving user notification sending efficiency based on user using habits Download PDFInfo
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- CN112948140A CN112948140A CN202110152867.9A CN202110152867A CN112948140A CN 112948140 A CN112948140 A CN 112948140A CN 202110152867 A CN202110152867 A CN 202110152867A CN 112948140 A CN112948140 A CN 112948140A
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- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F9/00—Arrangements for program control, e.g. control units
- G06F9/06—Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
- G06F9/46—Multiprogramming arrangements
- G06F9/54—Interprogram communication
- G06F9/542—Event management; Broadcasting; Multicasting; Notifications
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- G—PHYSICS
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- G06F9/00—Arrangements for program control, e.g. control units
- G06F9/06—Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
- G06F9/46—Multiprogramming arrangements
- G06F9/54—Interprogram communication
- G06F9/546—Message passing systems or structures, e.g. queues
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- G06F2209/547—Messaging middleware
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Abstract
The invention discloses a method and a system for improving user notification sending efficiency based on user use habits, and relates to the technical field of information notification. The invention comprises the following steps: s01, the sender selects a user group to which the notification information is sent; s02, counting the most probable reading modes of each user who uses the past user group and experiences statistics; s03, the sending system selects the sending mode according to the using habit of each user and the priority condition, wherein the priority condition comprises that the cost is taken as the priority or the reading rate of the user is taken as the priority. The invention can select the most efficient notification information sending mode according to the past habits of the users, which not only saves the operation cost of manually selecting the sending mode by the sender, but also enables the sender to send the notification information to the user side in the most efficient mode, and enables each user to read the notification information in the most familiar mode, thereby increasing the comfort of the users and cultivating the habit of reading the notification.
Description
Technical Field
The invention belongs to the technical field of information notification, and particularly relates to a method and a system for improving the notification sending efficiency of a user based on the use habit of the user.
Background
Currently, various websites, internet companies, or platforms with e-commerce attributes often send information notifications to users in several ways, such as: the system comprises a station mail, a mobile phone short message, an APP push message, a mail, a voice call and the like; the website information pushes website and APP internal information; voice telephony includes both artificial and automated speech. The cost of information sending in different modes is inconsistent, and the modes that users are accustomed to reading are also inconsistent.
Most information sending modes are that the sender selects a user and a sending mode and then the user and the sending mode are automatically sent by a notification system. The sender manually selects different sending modes for different users so as to meet the requirements of low cost and high reading rate. The disadvantages of this approach are: the manual consumption is relatively large, and the manual selection of the user and the transmission mode has the problem of inaccuracy. On the other hand, reading habits of different users are inconsistent, so that some high-cost information sending modes which have high reading rates, such as artificial telephones, fail in certain user groups.
For example, patent application No. CN200510131068.4 discloses a notification control device that determines whether to notify information according to the state of a user and determines notification information according to the determined notification information. Further, it is also mentioned that the possibility that the user recognizes the information can be improved by notifying the notified information again when it is determined that the information has not been received. However, there is no mention of selecting channels by user habits, and it is not possible to allow the information sender to select a priority scheme for transmission according to cost restrictions. Also, as mentioned in patent application No. CN200880130075.4, customized and targeted (targeted) message notification is provided to a user and allows the notification information sender to make the definition of the sending rule. But does not mention the choice of multiple delivery channels and the preference of cost and read rate. Therefore, in view of the above problems, it is important to provide a method and system for improving the transmission efficiency of user notifications based on user usage habits.
Disclosure of Invention
The invention provides a method and a system for improving the user notification sending efficiency based on the user using habits, which solve the problems.
In order to solve the technical problems, the invention is realized by the following technical scheme:
the invention discloses a method for improving user notification sending efficiency based on user using habits, which comprises the following steps:
s01, the sender selects a user group to which the notification information is sent;
s02, counting the most probable reading modes of each user who uses the past user group and experiences statistics;
s03, the sending system selects the sending mode according to the using habit of each user and the priority condition, wherein the priority condition comprises that the cost is taken as the priority or the reading rate of the user is taken as the priority; the method specifically comprises the following steps:
s031, selection priority condition: selecting cost priority or reading rate priority;
if the cost is selected to be prior, whether a notification mode with the lowest cost exists is judged firstly; if yes, selecting the mode with the highest reading rate from the modes with the lowest cost to send the notice and ending; otherwise, entering the next step;
if the reading rate is selected to be prior, firstly judging whether a notification mode with the highest reading rate exists; if yes, selecting the mode with the highest reading rate, sending the notification in the mode with the lowest cost, and finishing; otherwise, entering the next step;
s032, the notification is sent using the selected method, and the process ends.
Further, the sending mode includes website information, APP push information, emails, short messages, voice information notification, and other common in-application notification information.
Further, the sending modes are respectively sorted according to the cost and the notification arrival rate.
A system for improving user notification sending efficiency based on user usage habits comprises a notification system service center, a sender operation background, a system background database and a channel connector, wherein the sender operation background, the system background database and the channel connector are respectively connected with the notification system service center;
the notification system service center: a system middlebox for controlling channel selection;
the sender operates the background: the operation background is used for the sender;
the system background database: a database for storing user history data;
the channel connector is: an interface for connecting all notification transmission channels.
Compared with the prior art, the invention has the following beneficial effects:
1. the invention can select the most efficient notification information sending mode according to the past habits of the user, thereby not only saving the operation cost of manually selecting the sending mode by the sender, but also enabling the sender to send the notification information to the user side in the most efficient mode;
2. the invention can lead each user to read the notice information in the most customary way, increase the comfort of the user and cultivate the habit of reading the notice.
Of course, it is not necessary for any product in which the invention is practiced to achieve all of the above-described advantages at the same time.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings used in the description of the embodiments will be briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art that other drawings can be obtained according to the drawings without creative efforts.
FIG. 1 is a flowchart of the steps of a method for improving the efficiency of sending user notifications based on user usage habits in accordance with the present invention;
fig. 2 is a system configuration diagram of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Referring to fig. 1, a method and system for improving the transmission efficiency of user notifications based on the usage habits of users according to the present invention includes the following steps:
s01, the sender selects a user group to which the notification information is sent;
s02, counting the most probable reading modes of each user who uses the past user group and experiences statistics;
s03, the sending system selects the sending mode according to the using habit of each user and the priority condition, wherein the priority condition comprises that the cost is taken as the priority or the reading rate of the user is taken as the priority; the method specifically comprises the following steps:
s031, selection priority condition: selecting cost priority or reading rate priority;
if the cost is selected to be prior, whether a notification mode with the lowest cost exists is judged firstly; if yes, selecting the mode with the highest reading rate from the modes with the lowest cost to send the notice and ending; otherwise, entering the next step;
if the reading rate is selected to be prior, firstly judging whether a notification mode with the highest reading rate exists; if yes, selecting the mode with the highest reading rate, sending the notification in the mode with the lowest cost, and finishing; otherwise, entering the next step;
s032, the notification is sent using the selected method, and the process ends.
The sending mode comprises website information, APP push information, mails, mobile phone short messages, voice information notification and other common in-application notification information.
Wherein, the sending modes are respectively sequenced according to the cost and the notice arrival rate.
Cost of the notification channel corresponding to the sending mode: taking common message notification channels as examples, the messages include website messages (PC websites and APP internal information), APP push messages (messages sent through APP or mobile phone manufacturer channels, which can be reached without depending on APP running state), mails (usually sent using commercial mail servers), mobile phone short messages (sent through operator networks, which usually use services provided by third party companies), and voice message notifications (sent using operator networks, which usually use voice message services provided by third party companies). And other common in-application notification information such as WeChat information notifications (applet notifications, public number template messages, etc.), Payment treasure applet notifications, Baidu applet notifications, and fast applications, etc.;
some of these channels cost free (e.g., in-station messages, messages pushed through APP, and other in-APP notifications), and some cost charged (e.g., mail, sms, voice messages, etc.). The cost of use of these channels is determined by business cooperation negotiations between the use companies and the service providers, usually related to the magnitude of the usage, with larger amounts generally being cheaper.
The cost of these channels is fixed for a period of time, as specified by the business cooperation agreement, for the same user. The user can easily count the unit sending cost (i.e. the cost for sending 1 message).
Statistics of the notification arrival rate and the notification reading rate are involved after the notification is sent;
wherein, the statistics of the notification arrival rate comprise:
the notification achievement rate is typically counted and guaranteed by the channel facilitator. Taking the short message as an example, the short message reaching rate provided by the third-party service provider can reach more than 90%. The reaching rate of the self-guaranteed notification (such as the station-in letter) or the application-in notification (such as the WeChat, the Paobao program and the like) of the sending company can reach 100 percent, only because the application can count whether the user client can receive the information or not by self, and the information can be sent again if the information is not received.
Wherein, the statistics of the notification reading rate comprise:
the notification reading rate and the reaching rate are generally counted by the channel service provider; unlike arrival rates, most channels are unable to count read rates (e.g., short messages) or to disclose read rates (e.g., WeChat, Payment in-app notifications).
Some channels can count reading rate such as voice information (the user can be regarded as reading after listening), and station information (the client can count the user reading action).
In particular, the processing method for the new user is as follows:
the new user has no history data, so the sending mode cannot count the use habit and preference of the new user. For such users, their source channel and user image can be used to match the platform's existing users, thereby inferring their habits and preferences for notification information reading.
As shown in fig. 2, a system for improving user notification sending efficiency based on user usage habits includes a notification system service center, a sender operation background, a system background database, and a channel connector, which are respectively connected to the notification system service center, wherein the channel connector is connected to different notification channels corresponding to different notification modes;
informing a system service center: a system middlebox for controlling channel selection;
the sender operates the background: the operation background is used for the sender;
a system background database: a database for storing user history data;
channel connector: an interface for connecting all notification transmission channels.
Compared with the defects or shortcomings of the prior art, the technical problems to be solved by the invention include:
1. and automatically selecting the most efficient information notification mode according to the past use habits of the user.
2. The method is characterized in that the method which the user is most likely to attract is judged according to the situation that the user reads the notification information in the past, and then the method with the highest efficiency is automatically selected when the notification information is sent. The most efficient mode refers to the highest reading rate at the same cost, or the lowest mode at the same reading rate.
3. And when the sender selects the sending mode with the cost as priority, the sending mode with the lowest cost is selected, and the mode with the highest user reading rate is selected at the same cost. And when the sender selects the reading rate as priority, the mode with the highest reading rate of the user is selected to send the notice, and the mode with the lowest cost is selected under the same reading rate.
4. This saves the operation cost of manually selecting the transmission method by the notification information sender, and enables the sender to transmit the notification information in the most efficient manner for each user.
Has the advantages that:
1. the invention can select the most efficient notification information sending mode according to the past habits of the user, thereby not only saving the operation cost of manually selecting the sending mode by the sender, but also enabling the sender to send the notification information to the user side in the most efficient mode;
2. the invention can lead each user to read the notice information in the most customary way, increase the comfort of the user and cultivate the habit of reading the notice.
The preferred embodiments of the invention disclosed above are intended to be illustrative only. The preferred embodiments are not intended to be exhaustive or to limit the invention to the precise embodiments disclosed. Obviously, many modifications and variations are possible in light of the above teaching. The embodiments were chosen and described in order to best explain the principles of the invention and the practical application, to thereby enable others skilled in the art to best utilize the invention. The invention is limited only by the claims and their full scope and equivalents.
Claims (4)
1. A method for improving the transmission efficiency of user notifications based on the usage habits of users, which is characterized by comprising the following steps:
s01, the sender selects a user group to which the notification information is sent;
s02, counting the most probable reading modes of each user who uses the past user group and experiences statistics;
s03, the sending system selects the sending mode according to the using habit of each user and the priority condition, wherein the priority condition comprises that the cost is taken as the priority or the reading rate of the user is taken as the priority; the method specifically comprises the following steps:
s031, selection priority condition: selecting cost priority or reading rate priority;
if the cost is selected to be prior, whether a notification mode with the lowest cost exists is judged firstly; if yes, selecting the mode with the highest reading rate from the modes with the lowest cost to send the notice and ending; otherwise, entering the next step;
if the reading rate is selected to be prior, firstly judging whether a notification mode with the highest reading rate exists; if yes, selecting the mode with the highest reading rate, sending the notification in the mode with the lowest cost, and finishing; otherwise, entering the next step;
s032, the notification is sent using the selected method, and the process ends.
2. The method as claimed in claim 1, wherein the sending method includes website inquiries, APP push messages, emails, sms messages, voice message notifications and other common in-APP notification messages.
3. The method of claim 2, wherein the sending modes are sorted according to cost and arrival rate of the notifications respectively.
4. A system for improving the sending efficiency of user notifications based on the using habits of users is characterized by comprising a notification system service center, a sender operation background, a system background database and a channel connector, wherein the sender operation background, the system background database and the channel connector are respectively connected with the notification system service center;
the notification system service center: a system middlebox for controlling channel selection;
the sender operates the background: the operation background is used for the sender;
the system background database: a database for storing user history data;
the channel connector is: an interface for connecting all notification transmission channels.
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| CN104104591A (en) * | 2014-08-06 | 2014-10-15 | 携程计算机技术（上海）有限公司 | Message pushing method and system |
| CN106790688A (en) * | 2017-02-17 | 2017-05-31 | 乌镇互联网医院（桐乡）有限公司 | Message push system and its method for pushing |
| CN110262890A (en) * | 2019-06-28 | 2019-09-20 | 百度在线网络技术（北京）有限公司 | A kind of processing method, device and the storage medium of the push of information query formula |
| CN110297969A (en) * | 2019-05-24 | 2019-10-01 | 平安银行股份有限公司 | Information-pushing method, device, computer equipment and storage medium |
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2021
- 2021-02-04 CN CN202110152867.9A patent/CN112948140A/en active Pending
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104104591A (en) * | 2014-08-06 | 2014-10-15 | 携程计算机技术（上海）有限公司 | Message pushing method and system |
| CN106790688A (en) * | 2017-02-17 | 2017-05-31 | 乌镇互联网医院（桐乡）有限公司 | Message push system and its method for pushing |
| CN110297969A (en) * | 2019-05-24 | 2019-10-01 | 平安银行股份有限公司 | Information-pushing method, device, computer equipment and storage medium |
| CN110262890A (en) * | 2019-06-28 | 2019-09-20 | 百度在线网络技术（北京）有限公司 | A kind of processing method, device and the storage medium of the push of information query formula |
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