CN112637291A - Method, device, storage medium and equipment for pushing information based on public platform - Google Patents
Method, device, storage medium and equipment for pushing information based on public platform Download PDFInfo
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- CN112637291A CN112637291A CN202011466308.7A CN202011466308A CN112637291A CN 112637291 A CN112637291 A CN 112637291A CN 202011466308 A CN202011466308 A CN 202011466308A CN 112637291 A CN112637291 A CN 112637291A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
Abstract
The invention discloses a method, a device, a storage medium and equipment for pushing information based on a public platform, wherein the method comprises the following steps: determining target information needing to be pushed to a target user; repeatedly executing the process of pushing the information by the public account until the target information is successfully pushed; the process comprises the following steps: target information is pushed to a target user based on a current public account, and a corresponding current pushing result is determined; and if the current pushing result is pushing failure, taking the next public account as the current public account according to the public account arrangement sequence. According to the technical scheme provided by the invention, the target information is pushed to the target user by repeatedly executing the process of pushing the information by the public account, and a compensation mechanism is provided when the pushing of the public account fails, so that the target information can be effectively pushed to the target user, and the touch effect of pushing the information is improved. In addition, the pushing strategy does not need to use a complex machine learning algorithm, the development threshold is low, and the landing performance is good.
Description
Technical Field
The invention relates to the technical field of information pushing, in particular to a method, a device, a storage medium and equipment for pushing information based on a public platform.
Background
When a message is pushed to a user, the message may not reach the user for various reasons, and thus the pushing fails. Currently, message reach is generally guaranteed by means of repeated pushing.
However, in some cases, message pushing is implemented through a public platform of a third party, and based on rule limitation of the public platform, repeated pushing is difficult to implement or is high in cost. Taking the wechat public platform as an example, an enterprise or an individual can register the wechat public number on the wechat public platform and actively push a message to a user concerning the wechat public number. However, the wechat public platform has strict control on the frequency of the actively pushed message, for example, the public number group sending interface is limited to call 100 times every day, or each user can only passively receive 4 times of actively pushed image-text messages every month, and the like, and repeated pushing is difficult to perform when the pushing fails, so that the message can only reach a small number of users, and the touch effect during pushing is poor.
Disclosure of Invention
The embodiment of the invention aims to solve the technical problem that: the existing pushing mode is difficult to carry out repeated pushing when the pushing fails, so that the pushing effect is poor.
In a first aspect, an embodiment of the present invention provides a method for pushing information based on a common platform, including:
determining target information needing to be pushed to a target user;
repeatedly executing the process of pushing information by public accounts until the target information is pushed successfully, or traversing all the public accounts;
the process of pushing information by the public account comprises the following steps:
after the current public account is determined according to the public account arrangement sequence, the target information is pushed to the target user based on the current public account, and a corresponding current pushing result is determined; the arrangement sequence of the public accounts is determined by arranging a plurality of public accounts in advance;
and if the current pushing result is pushing failure, taking the next public account as the current public account according to the public account arrangement sequence.
In a possible implementation manner, before the repeatedly performing the process of pushing information by using the public account, the method further includes:
determining user activity of a plurality of public accounts;
sequencing the public accounts according to the user activity, and determining the public account arrangement sequence of the public accounts; when the current public account is determined according to the arrangement sequence of the public accounts, the first determined current public account is the public account corresponding to the first position of the arrangement sequence of the public accounts.
In a possible implementation manner, the sorting the public account numbers according to the user activity and determining a public account number arrangement order of the public account numbers includes:
determining a plurality of public accounts which have an interactive relationship with the target user;
and sequencing the plurality of public accounts having an interactive relation with the target user according to the user activity, and determining a corresponding public account sequencing sequence.
In a possible implementation manner, the taking the next public account as the current public account according to the arrangement order of the public accounts includes:
and according to the arrangement sequence of the public accounts, taking the next public account which has an interactive relation with the target user as the current public account.
In a possible implementation manner, before the repeatedly performing the process of pushing information by using the public account, the method further includes:
associating a plurality of public accounts belonging to the same development subject in advance;
when an interactive relation is established between a user and the public account, determining a uniform identification of the user; the same user establishing an interactive relationship with different public accounts is assigned with the unique unified identification under the same development subject;
and determining a plurality of different public accounts which have interactive relations with the same user according to the uniform identification of the user.
In one possible implementation, after determining the corresponding current push result, the method further includes:
if the current pushing result is that pushing is successful, determining the interactive operation of the target user on the target information;
and according to the interactive operation, updating the user activity of the public account successfully pushing the target information, and updating the arrangement sequence of the public account.
In a second aspect, an embodiment of the present invention further provides an apparatus for pushing information based on a common platform, including:
the determining module is used for determining target information needing to be pushed to a target user;
the repeated processing module is used for repeatedly executing the process of pushing information by public accounts until the target information is pushed successfully or traversing all the public accounts;
the process of pushing information by the public account comprises the following steps:
after the current public account is determined according to the public account arrangement sequence, the target information is pushed to the target user based on the current public account, and a corresponding current pushing result is determined; the arrangement sequence of the public accounts is determined by arranging a plurality of public accounts in advance;
and if the current pushing result is pushing failure, taking the next public account as the current public account according to the public account arrangement sequence.
In a third aspect, an embodiment of the present invention further provides a computer storage medium, where the computer storage medium stores computer-executable instructions, where the computer-executable instructions are used in any one of the above methods for pushing information based on a common platform.
In a fourth aspect, an embodiment of the present invention further provides an electronic device, including:
at least one processor; and the number of the first and second groups,
a memory communicatively coupled to the at least one processor; wherein the content of the first and second substances,
the memory stores instructions executable by the at least one processor to enable the at least one processor to perform any one of the above methods for pushing information based on a common platform.
In the solution provided by the first aspect of the embodiments of the present invention, a plurality of public accounts are used, and target information is pushed to a target user by repeatedly executing a process of pushing information by the public accounts, and a compensation mechanism is provided when pushing of the public accounts fails, so that target information can be effectively pushed to the target user, and a reach effect of pushing information is improved; and the push is not required to be continuously carried out through other channels such as short messages and the like, so that the push cost can be reduced to a certain extent. In addition, the pushing strategy does not need to use a complex machine learning algorithm, the development threshold is low, and the landing performance is good.
The technical solution of the present invention is further described in detail by the accompanying drawings and embodiments.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments of the invention and together with the description, serve to explain the principles of the invention.
The invention will be more clearly understood from the following detailed description, taken with reference to the accompanying drawings, in which:
fig. 1 is a flowchart illustrating a method for pushing information based on a common platform according to an embodiment of the present invention;
fig. 2 is a flowchart illustrating another method for pushing information based on a common platform according to an embodiment of the present invention;
fig. 3 is a schematic structural diagram illustrating an apparatus for pushing information based on a common platform according to an embodiment of the present invention;
fig. 4 is a schematic structural diagram of another common platform based information pushing apparatus provided in an embodiment of the present invention;
fig. 5 shows a schematic structural diagram of an electronic device for executing a method for pushing information based on a common platform according to an embodiment of the present invention.
Detailed Description
Various exemplary embodiments of the present invention will now be described in detail with reference to the accompanying drawings. It should be noted that: the relative arrangement of the components and steps, the numerical expressions and numerical values set forth in these embodiments do not limit the scope of the present invention unless specifically stated otherwise.
Meanwhile, it should be understood that the sizes of the respective portions shown in the drawings are not drawn in an actual proportional relationship for the convenience of description.
The following description of at least one exemplary embodiment is merely illustrative in nature and is in no way intended to limit the invention, its application, or uses.
Techniques, methods, and apparatus known to those of ordinary skill in the relevant art may not be discussed in detail but are intended to be part of the specification where appropriate.
It should be noted that: like reference numbers and letters refer to like items in the following figures, and thus, once an item is defined in one figure, further discussion thereof is not required in subsequent figures.
Embodiments of the invention are operational with numerous other general purpose or special purpose computing system environments or configurations. Examples of well known computing systems, environments, and/or configurations that may be suitable for use with the computer system/server include, but are not limited to: personal computer systems, server computer systems, thin clients, thick clients, hand-held or laptop devices, microprocessor-based systems, set-top boxes, programmable consumer electronics, networked personal computers, minicomputer systems, mainframe computer systems, distributed cloud computing environments that include any of the above, and the like.
The computer system/server may be described in the general context of computer system-executable instructions, such as program modules, being executed by a computer system. Generally, program modules may include routines, programs, objects, components, logic, data structures, etc. that perform particular tasks or implement particular abstract data types. The computer system/server may be practiced in distributed cloud computing environments where tasks are performed by remote processing devices that are linked through a communications network. In a distributed cloud computing environment, program modules may be located in both local and remote computer system storage media including memory storage devices.
The method for pushing information based on the public platform provided by the embodiment of the invention is executed by communication equipment (such as a terminal, a server and the like), and pushes information to a user through the public platform of a third party. Referring to fig. 1, the method includes:
step 101: and determining target information needing to be pushed to the target user.
In the embodiment of the invention, the communication equipment capable of executing the method establishes the corresponding public account on the public platform, the user and the communication equipment capable of executing the method both use the public platform, and the user and the public account of the communication equipment can interact by using the service provided by the public platform. The public platform can be a WeChat public platform, the corresponding public account is a WeChat public number, and a user can realize interaction with the WeChat public number by sending a message to the WeChat public number, reading an article issued by the WeChat public number and the like; meanwhile, the WeChat public number can also actively push messages to the user.
In this embodiment, when the communication device needs to push some information to the user, the user is the target user at this time, and the pushed information is the target information. The target information may be specifically a notification message, a text, and the like, and the specific form of the target information is not limited in this embodiment. In addition, different communication devices can log in the same public account, that is, the following same method flow can be executed under different communication devices.
After the target user and the target information are determined, in order to implement effective pushing, in this embodiment, a plurality of public accounts are used, and one or more rounds of processes of pushing information by the public accounts are executed until the target information is successfully pushed, or all the public accounts are traversed, so that repeated pushing of the target information is implemented, the target information is pushed to the target user, that is, the target user can be reached, and thus the reaching effect of pushing information can be improved. The process of pushing information by the public account is specifically as follows in step 102 and step 103.
Step 102: after the current public accounts are determined according to the public account arrangement sequence, target information is pushed to a target user based on the current public accounts, and corresponding current pushing results are determined; the arrangement sequence of the public account numbers is determined by arranging a plurality of public account numbers in advance.
In the embodiment of the invention, the plurality of public accounts are sorted in advance, so that the arrangement sequence of the public accounts can be determined. In the process of pushing information by each round of public accounts, one public account can be selected as the current public account according to the arrangement sequence of the public accounts, and the target information is pushed to the target user by the current public account. After the target information is pushed, the public platform feeds back a corresponding pushing result, namely the current pushing result; and if the target information successfully touches the target user, the current pushing result is successful pushing, otherwise, the current pushing result is failed pushing.
Step 103: and if the current pushing result is pushing failure, taking the next public account as the current public account according to the public account arrangement sequence.
In the embodiment of the present invention, if the current push result is that the push fails, it is indicated that the current public account does not send the target information to the target user, in this embodiment, the next public account is used as the current public account according to the public account arrangement sequence, and the process of pushing information by using the next public account is continuously executed, that is, step 102 and step 103 are continuously executed. In addition, if the current pushing result is that the pushing is successful, the process of pushing the information by the public account does not need to be executed continuously, that is, step 103 does not need to be executed, and the process may be ended.
In this embodiment, in a general case, the first determined current public account is a public account corresponding to the first position of the arrangement order of the public accounts, that is, when the first round of the process of pushing information by using the public accounts is executed, the public account corresponding to the first position of the arrangement order of the public accounts is used as the current public account. For example, if the common accounts of the three common accounts are arranged in the order of a common account a, a common account B, and a common account C, the common account a is used as the current common account in the first round. If the pushing of the public account A fails, taking the next public account, namely the public account B, as the current public account, continuing to execute the information pushing process of the next round of public accounts, namely continuing to execute step 102, if the current pushing result of the public account B is also pushing failure, continuing to execute step 103, taking the public account C as the current public account, and so on until the target information is pushed successfully, or traversing all public accounts; that is, if all the public accounts fail to be pushed, the process is also ended.
It should be noted that the "current public account" in this embodiment is a public account determined at the current time node, and at different times, the "current public account" may represent different public accounts. For example, the "current public account number" may be the first public account number when step 102 is performed in the first round, and the "current public account number" is the next public account number to the first public account number when step 102 is performed in the second round. Likewise, the "current push result" is the push result determined at the current time node.
According to the method for pushing the information based on the public platform, provided by the embodiment of the invention, the target information is pushed to the target user by repeatedly executing the process of pushing the information by the public accounts by using the plurality of public accounts, and a compensation mechanism is provided when the pushing of the public accounts fails, so that the target information can be effectively pushed to the target user, and the touch effect of pushing the information is improved; and the push is not required to be continuously carried out through other channels such as short messages and the like, so that the push cost can be reduced to a certain extent. In addition, the pushing strategy does not need to use a complex machine learning algorithm, the development threshold is low, and the landing performance is good.
On the basis of the above embodiment, before repeatedly executing the process of pushing information by a public account, the method further includes a sorting process, where the sorting process specifically includes:
step A1: determining user liveness of a plurality of public accounts.
Step A2: and sequencing the public accounts according to the activity of the user, and determining the public account arrangement sequence of the public accounts. When the current public account is determined according to the arrangement sequence of the public accounts, the first determined current public account is the public account corresponding to the first position of the arrangement sequence of the public accounts.
In the embodiment of the invention, the sequencing is carried out based on the user activity of the public account. Specifically, the premise that interaction between the user and the public account (such as pushing information to the user by the public account) can be performed is that an interaction relationship is pre-established between the user and the public account; the user activity of the public account is used for representing the number or proportion of active users in the users who have an interactive relationship with the public account. The active user may specifically be a user who has interacted with the public account within a recent period of time (e.g., within a recent day). Taking a public account as a wechat public number as an example, a user can establish an interactive relationship with the wechat public number by paying attention to the wechat public number, and then the user can interact with the wechat public number. In addition, a certain user A sends a message to the WeChat public number on the latest day, or reads an article of the WeChat public number and the like, and the user A can be taken as an active user; and determining the user activity of the WeChat public number according to the activity conditions of all users.
In this embodiment, the higher the activity of the user of the public account is, it is indicated that the public account is effectively concerned by more users, that is, the public account and more users have interactive operation, so that when the target information is pushed to a corresponding target user, more target users or the target user has a higher probability to look up the target information, and the pushing effect is further improved. In addition, in step 102, the first determined current public account is the public account corresponding to the first position of the arrangement sequence of the public accounts, that is, in the process of pushing information by the first round of public accounts, the public account with the highest user activity pushes the target information, so that the method for pushing information provided by this embodiment has a higher pushing effect, and the target information can reach more users.
Optionally, after "determining the corresponding current push result" in the step 102, the method further includes:
step B1: and if the current pushing result is that the pushing is successful, determining the interactive operation of the target user on the target information.
Step B2: and according to the interactive operation, updating the user activity of the public account successfully pushing the target information, and updating the arrangement sequence of the public accounts.
In the embodiment of the invention, as described above, if the current push result is that the push is successful, the process of pushing information by the public account is stopped; meanwhile, the user activity of the public account can be updated. Specifically, when the current push result is that the push is successful, the user activity of the corresponding public account can be updated according to the subsequent interactive operation of the target user on the target information, and further, the arrangement sequence of the public accounts can be updated. The interactive operation may specifically be that the user reads the target information, reviews or replies the target information, forwards the target information, and the like, and the specific form of the interactive operation is not limited in this embodiment. If the interactive operation exists currently, the user activity of the corresponding public account can be updated, for example, the user activity of the public account is improved; if the target user does not perform any interactive operation on the target information, the interactive operation is null, and at this time, the user activity of the public account may remain unchanged, or the user activity may be updated in a manner of reducing the user activity.
On the basis of the above embodiment, although the communication device may establish a plurality of public accounts, the public accounts may push information to the user only after the interaction relationship between the user and the public accounts is established, that is, when a message needs to be pushed to a target user, part of the public accounts may not be authorized to push the message to the target user. In this embodiment, the step a2 of sorting the public accounts according to the user activity and determining the arrangement order of the public accounts may specifically include:
step A21: and determining a plurality of public accounts which have interactive relations with the target user.
Step A22: and sequencing the plurality of public accounts having an interactive relation with the target user according to the activity of the user, and determining the corresponding public account arrangement sequence.
In the embodiment of the invention, when the arrangement sequence of the public accounts is determined, only a plurality of public accounts with interaction relationship established among target users are sequenced. For example, there are currently four public accounts A, B, C, D, and the target user only pays attention to the public account A, B, D, that is, there is no interaction relationship between the target user and the public account C, and at this time, sorting is performed only according to the user activity of the public account A, B, D. When the next public account is selected in step 103, the next public account has an interactive relationship with the target user, and the next public account can push information to the target user. Accordingly, step a1 may also determine only the user activity of the public account with which the target user has an interaction relationship.
Optionally, in the embodiment of the present invention, all public accounts may also be sorted, and for different target users, the current public account is determined according to the same public account sorting order, and if the current public account does not have an interactive relationship with the target user, the current pushing result of the current public account is definitely a pushing failure, and at this time, the next public account may still be continuously selected as the current public account. Or, the step 103 "taking the next public account as the current public account according to the arrangement order of the public accounts" includes:
step C1: and according to the arrangement sequence of the public accounts, taking the next public account which has an interactive relation with the target user as the current public account.
In the embodiment of the present invention, when the current public account is selected, only the public account having an interactive relationship with the target user is selected as the current public account, so as to avoid meaningless repeated execution of the process of pushing the target information to the target user in step 102. For example, the arrangement sequence of the public accounts is a public account a, a public account B and a public account C, the target user only establishes an interactive relationship with the public accounts a and C, if the push message of the public account a fails, the next public account establishing an interactive relationship with the target user is the public account C, that is, the public account B is skipped over, and the public account C is directly used as the current public account, so that the public account B can be prevented from being pushed meaninglessly.
In addition, when the communication device sends the target information to the target user, it needs to first determine with which public accounts the target user has an interaction relationship. In order to protect user information, user IDs of the same user at different public accounts are different, that is, after the same user (including the target user) establishes an interactive relationship with multiple public accounts, each public account acquires a unique user ID, so that it cannot be determined which user simultaneously establishes an interactive relationship with multiple public accounts only according to the user ID. Specifically, before repeatedly executing the process of pushing information by the public account, the method further includes:
step D1: a plurality of public accounts belonging to the same development subject are associated in advance.
In the embodiment of the invention, the development subject is a subject for developing public accounts, the public platform allows one development subject to create a plurality of public accounts, and the development subject can be specifically an individual or an enterprise and the like under the permission of the public platform rule. By associating the public account with the development subject, which public accounts are owned by a certain development subject can be determined, that is, which public accounts belong to the same development subject can be determined.
Step D2: when an interactive relation is established between a user and a public account, determining a uniform identification of the user; under the same development subject, the same user establishing an interactive relationship with different public accounts is assigned with a unique uniform identifier.
Step D3: and determining a plurality of different public accounts which have interactive relations with the same user according to the uniform identification of the user.
In the embodiment of the present invention, a corresponding identifier is also provided between the user and the development subject to represent an association relationship between a certain user and a certain development subject, where, under the same development subject, the user has a unique identifier, and in this embodiment, the identifier is referred to as a unified identifier. When the user establishes interactive relations with a plurality of different public accounts under the same development subject, the uniform identification is the same although the user ID is different, so that the user can be determined to establish the interactive relations with the public accounts according to the uniform identification of the user (including a target user).
A flow of a method for pushing information is described in detail below by an embodiment. In this embodiment, a plurality of public accounts having an interactive relationship with a target user are sorted to determine a public account arrangement order. Specifically, referring to fig. 2, the method includes:
step 201: and determining target information needing to be pushed to the target user.
Step 202: and determining the user activity of the public accounts, and determining a plurality of public accounts which have an interactive relationship with the target user.
Step 203: and sequencing the plurality of public accounts having an interactive relation with the target user according to the activity of the user, and determining the corresponding public account arrangement sequence.
Step 204: and taking the public account corresponding to the first position of the arrangement sequence of the public accounts as the current public account.
Step 205: and pushing target information to the target user based on the current public account, and determining a corresponding current pushing result.
Step 206: and judging whether the pushing result is a pushing success, if so, continuing to step 208, otherwise, continuing to step 207.
Step 207: and taking the next public account as the current public account according to the arrangement sequence of the public accounts, and then re-executing the step 205.
Step 208: and determining the interactive operation of the target user on the target information, updating the user activity of the public account successfully pushing the target information according to the interactive operation, and updating the arrangement sequence of the public account.
According to the method for pushing the information based on the public platform, provided by the embodiment of the invention, the target information is pushed to the target user by repeatedly executing the process of pushing the information by the public accounts by using the plurality of public accounts, and a compensation mechanism is provided when the pushing of the public accounts fails, so that the target information can be effectively pushed to the target user, and the touch effect of pushing the information is improved; and the push is not required to be continuously carried out through other channels such as short messages and the like, so that the push cost can be reduced to a certain extent. In addition, the pushing strategy does not need to use a complex machine learning algorithm, the development threshold is low, and the landing performance is good. In the process of pushing information by the public account, the public account with the highest user activity preferentially pushes the target information, so that the method for pushing the information has a higher pushing effect, and the target information can reach more users.
The above describes in detail the flow of the method for pushing information based on a common platform, and the method may also be implemented by a corresponding apparatus, and the structure and function of the apparatus are described in detail below.
An apparatus for pushing information based on a common platform provided in an embodiment of the present invention is shown in fig. 3, and includes:
a determining module 31, configured to determine target information that needs to be pushed to a target user;
the repeated processing module 32 is configured to repeatedly execute a process of pushing information by a public account until the target information is successfully pushed, or traverse all public accounts;
the process of pushing information by the public account comprises the following steps:
after the current public account is determined according to the public account arrangement sequence, the target information is pushed to the target user based on the current public account, and a corresponding current pushing result is determined; the arrangement sequence of the public accounts is determined by arranging a plurality of public accounts in advance;
and if the current pushing result is pushing failure, taking the next public account as the current public account according to the public account arrangement sequence.
On the basis of the above embodiment, referring to fig. 4, the apparatus further includes: a sorting module 33;
before the repeated processing module 32 repeatedly executes the process of pushing information by a public account, the sorting module is configured to:
determining user activity of a plurality of public accounts;
sequencing the public accounts according to the user activity, and determining the public account arrangement sequence of the public accounts; when the current public account is determined according to the arrangement sequence of the public accounts, the first determined current public account is the public account corresponding to the first position of the arrangement sequence of the public accounts.
On the basis of the foregoing embodiment, the repeatedly processing module 32 ranks the plurality of public account numbers according to the user activity, and determining a public account number ranking order of the plurality of public account numbers includes:
determining a plurality of public accounts which have an interactive relationship with the target user;
and sequencing the plurality of public accounts having an interactive relation with the target user according to the user activity, and determining a corresponding public account sequencing sequence.
On the basis of the foregoing embodiment, the repeatedly processing module 32 uses the next public account as the current public account according to the public account arrangement sequence, and includes:
and according to the arrangement sequence of the public accounts, taking the next public account which has an interactive relation with the target user as the current public account.
On the basis of the above embodiment, referring to fig. 4, the apparatus further includes: an association module 34;
before the repeated processing module 32 repeatedly executes the process of pushing information by a public account, the association module 34 is configured to:
associating a plurality of public accounts belonging to the same development subject in advance;
when an interactive relation is established between a user and the public account, determining a uniform identification of the user; the same user establishing an interactive relationship with different public accounts is assigned with the unique unified identification under the same development subject;
and determining a plurality of different public accounts which have interactive relations with the same user according to the uniform identification of the user.
On the basis of the above embodiment, referring to fig. 4, the apparatus further includes an updating module 35;
after the repeated processing module 32 determines the corresponding current push result, the updating module 35 is configured to:
if the current pushing result is that pushing is successful, determining the interactive operation of the target user on the target information;
and according to the interactive operation, updating the user activity of the public account successfully pushing the target information, and updating the arrangement sequence of the public account.
According to the device for pushing information based on the public platform, the target information is pushed to the target user by repeatedly executing the process of pushing the information by the public accounts by using the plurality of public accounts, a compensation mechanism is provided when the pushing of the public accounts fails, the target information can be effectively pushed to the target user, and the touch effect of pushing the information is improved; and the push is not required to be continuously carried out through other channels such as short messages and the like, so that the push cost can be reduced to a certain extent. In addition, the pushing strategy does not need to use a complex machine learning algorithm, the development threshold is low, and the landing performance is good. In the process of pushing information by the public account, the public account with the highest user activity preferentially pushes the target information, so that the information pushing device has a higher pushing effect, and the target information can reach more users.
The embodiment of the present invention further provides a computer storage medium, where the computer storage medium stores computer-executable instructions, which include a program for executing the method for pushing information based on a public platform, and the computer-executable instructions may execute the method in any of the method embodiments.
The computer storage media may be any available media or data storage device that can be accessed by a computer, including but not limited to magnetic memory (e.g., floppy disks, hard disks, magnetic tape, magneto-optical disks (MOs), etc.), optical memory (e.g., CDs, DVDs, BDs, HVDs, etc.), and semiconductor memory (e.g., ROMs, EPROMs, EEPROMs, non-volatile memory (NAND FLASH), Solid State Disks (SSDs)), etc.
Fig. 5 shows a block diagram of an electronic device according to another embodiment of the present invention. The electronic device 1100 may be a host server with computing capabilities, a personal computer PC, or a portable computer or terminal that is portable, or the like. The specific embodiment of the present invention does not limit the specific implementation of the electronic device.
The electronic device 1100 includes at least one processor (processor)1110, a Communications Interface 1120, a memory 1130, and a bus 1140. The processor 1110, the communication interface 1120, and the memory 1130 communicate with each other via the bus 1140.
The communication interface 1120 is used for communicating with network elements including, for example, virtual machine management centers, shared storage, etc.
Processor 1110 is configured to execute programs. Processor 1110 may be a central processing unit CPU, or an Application Specific Integrated Circuit (ASIC), or one or more Integrated circuits configured to implement embodiments of the present invention.
The memory 1130 is used for executable instructions. The memory 1130 may comprise high-speed RAM memory, and may also include non-volatile memory (non-volatile memory), such as at least one disk memory. The memory 1130 may also be a memory array. The storage 1130 may also be partitioned and the blocks may be combined into virtual volumes according to certain rules. The instructions stored by the memory 1130 are executable by the processor 1110 to enable the processor 1110 to perform the method for pushing information based on a common platform in any of the above-described method embodiments.
In the present specification, the embodiments are described in a progressive manner, each embodiment focuses on differences from other embodiments, and the same or similar parts in the embodiments are referred to each other. For the system embodiment, since it basically corresponds to the method embodiment, the description is relatively simple, and for the relevant points, reference may be made to the partial description of the method embodiment.
The method and system of the present invention may be implemented in a number of ways. For example, the methods and systems of the present invention may be implemented in software, hardware, firmware, or any combination of software, hardware, and firmware. The above-described order for the steps of the method is for illustrative purposes only, and the steps of the method of the present invention are not limited to the order specifically described above unless specifically indicated otherwise. Furthermore, in some embodiments, the present invention may also be embodied as a program recorded in a recording medium, the program including machine-readable instructions for implementing a method according to the present invention. The invention thus also covers a recording medium storing a program for executing the method according to the invention, see in particular the above description.
The description of the present invention has been presented for purposes of illustration and description, and is not intended to be exhaustive or limited to the invention in the form disclosed. Many modifications and variations will be apparent to practitioners skilled in this art. The embodiment was chosen and described in order to best explain the principles of the invention and the practical application, and to enable others of ordinary skill in the art to understand the invention for various embodiments with various modifications as are suited to the particular use contemplated.
Claims (10)
1. A method for pushing information based on a public platform is characterized by comprising the following steps:
determining target information needing to be pushed to a target user;
repeatedly executing the process of pushing information by public accounts until the target information is pushed successfully, or traversing all the public accounts;
the process of pushing information by the public account comprises the following steps:
after the current public account is determined according to the public account arrangement sequence, the target information is pushed to the target user based on the current public account, and a corresponding current pushing result is determined; the arrangement sequence of the public accounts is determined by arranging a plurality of public accounts in advance;
and if the current pushing result is pushing failure, taking the next public account as the current public account according to the public account arrangement sequence.
2. The method according to claim 1, further comprising, before the repeatedly performing the process of pushing information by using the public account, the steps of:
determining user activity of a plurality of public accounts;
sequencing the public accounts according to the user activity, and determining the public account arrangement sequence of the public accounts; when the current public account is determined according to the arrangement sequence of the public accounts, the first determined current public account is the public account corresponding to the first position of the arrangement sequence of the public accounts.
3. The method of claim 2, wherein the sorting the plurality of public account numbers according to the user activity level and determining a public account number arrangement order of the plurality of public account numbers comprises:
determining a plurality of public accounts which have an interactive relationship with the target user;
and sequencing the plurality of public accounts having an interactive relation with the target user according to the user activity, and determining a corresponding public account sequencing sequence.
4. The method of claim 1, wherein the step of using the next public account as the current public account according to the arrangement order of the public accounts comprises:
and according to the arrangement sequence of the public accounts, taking the next public account which has an interactive relation with the target user as the current public account.
5. The method according to claim 3 or 4, before the repeatedly performing the process of pushing information by using the public account, further comprising:
associating a plurality of public accounts belonging to the same development subject in advance;
when an interactive relation is established between a user and the public account, determining a uniform identification of the user; the same user establishing an interactive relationship with different public accounts is assigned with the unique unified identification under the same development subject;
and determining a plurality of different public accounts which have interactive relations with the same user according to the uniform identification of the user.
6. The method according to claim 2 or 3, further comprising, after determining the respective current push result:
if the current pushing result is that pushing is successful, determining the interactive operation of the target user on the target information;
and according to the interactive operation, updating the user activity of the public account successfully pushing the target information, and updating the arrangement sequence of the public account.
7. An apparatus for pushing information based on a common platform, comprising:
the determining module is used for determining target information needing to be pushed to a target user;
the repeated processing module is used for repeatedly executing the process of pushing information by public accounts until the target information is pushed successfully or traversing all the public accounts;
the process of pushing information by the public account comprises the following steps:
after the current public account is determined according to the public account arrangement sequence, the target information is pushed to the target user based on the current public account, and a corresponding current pushing result is determined; the arrangement sequence of the public accounts is determined by arranging a plurality of public accounts in advance;
and if the current pushing result is pushing failure, taking the next public account as the current public account according to the public account arrangement sequence.
8. The apparatus of claim 7, further comprising: a sorting module;
before the repeated processing module repeatedly executes the process of pushing information by the public account, the sorting module is used for:
determining user activity of a plurality of public accounts;
sequencing the public accounts according to the user activity, and determining the public account arrangement sequence of the public accounts; when the current public account is determined according to the arrangement sequence of the public accounts, the first determined current public account is the public account corresponding to the first position of the arrangement sequence of the public accounts.
9. A computer storage medium storing computer-executable instructions for performing the method for pushing information based on a common platform according to any one of claims 1 to 6.
10. An electronic device, comprising:
at least one processor; and the number of the first and second groups,
a memory communicatively coupled to the at least one processor; wherein the content of the first and second substances,
the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the method of pushing information based on a common platform of any one of claims 1-6.
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