CN110278493B

CN110278493B - Content embedding system and method thereof

Info

Publication number: CN110278493B
Application number: CN201810219915.XA
Authority: CN
Inventors: 周捷; 何涛
Original assignee: Shanghai Wheat Interactive Enterprise Development Co ltd
Current assignee: Shanghai Wheat Interactive Enterprise Development Co ltd
Priority date: 2018-03-16
Filing date: 2018-03-16
Publication date: 2022-10-25
Anticipated expiration: 2038-03-16
Also published as: CN110278493A

Abstract

The invention provides a content embedding system, which comprises an embedding module, a content storage module and a content playing module, wherein the embedding module identifies at least one embedding interval of at least one playing content; and a content processing module communicably connected to the embedding module, wherein the content processing module generates at least one embedded content stream according to the embedding section and transmits the embedded content stream to the embedding module, wherein the embedding module pairs at least one of the embedded content stream and at least one of the embedding sections, respectively, to embed the embedded content stream in the corresponding embedding section.

Description

Content embedding system and method thereof

Technical Field

The present invention relates to the field of content dissemination, and more particularly, to a content embedding system and method thereof.

Background

In the current internet era, people rely on mobile electronic devices to obtain information for entertainment, shopping, leisure, and the like. With the increasing traffic of mobile terminals, various applications (applications) have come to meet the diverse needs of users, and various applications such as shopping, games, reading, consultation, social contact, etc. can meet the diverse needs of users.

After the user begins using the application, traffic may be brought to the application. And the operator of the application program converts the user into flow to benefit. One important profit-making method is to put advertisements in application programs, and the larger the advertisement traffic is, the more profit-making is beneficial to operators.

Wherein the user experience of the application may have a large impact on the traffic. If the application program runs unsmoothly, the jamming often occurs, the page loading time is long, the user cannot smoothly experience the content in the application program, and the user experience becomes very bad. Furthermore, if the degree of application is not timely enough for the user to respond and process the instructions, the user may easily become impatient. Therefore, the operation of the application degree needs to be smooth, the instruction can be quickly responded and fed back to the user, and the user can have good experience, so that the application program can attract more users, and the flow of the application program is increased.

When the application program runs locally at the client 20, it takes a certain time to load the complete content and transmit the content to the front end for the user to interact with. If the complete application program runs locally, a huge amount of data of the application program occupies a local storage space, and meanwhile, as the use time of the application program increases, the data also rapidly increases, occupies more storage space, and affects the speed of data processing.

In a conventional application program, advertisements are completely loaded, and can only be browsed by a user after the local client 20 is loaded, so that when the application program runs, the advertisements need to wait for a period of time, and the user feels unsmooth when experiencing the application program, and cannot experience the content of the advertisements well. If the user does not want to patiently wait for the advertisement loading to be completed, the effect of the advertisement is difficult to be ensured.

In addition, since the data processing capability of the device for running the application is limited by the performance of the device, when a plurality of applications are run in the device or the data volume of the running applications is too large, the running efficiency of the application is also affected, thereby affecting the user experience.

Therefore, when the application program runs completely locally, the efficiency of processing data is limited by the processing capability of the local device and the storage space of the device, and the user experience and the advertisement delivery effect are affected.

In particular, if the advertisement is for promotion and marketing of a game, it is very important to enable a user to have a good experience when browsing the advertisement of the game. The traditional game advertisement has the main forms of propaganda and video playing of game pictures, and is used for propagandizing picture production, special effects, sound, characters, scenarios and the like of games, but the traditional game advertisement mainly takes the transmission of game contents as a main part, and users only can passively watch advertisements and know the game contents but cannot experience the games, so that the game contents are only slightly known, the operations, characters, scenarios and the like of the games cannot be deeply experienced, and the feedback condition of the users cannot be determined by the delivery effect of the advertisements. In addition, the traditional game advertisement putting is similar to advertisements with other contents, and needs to wait for a period of time to completely load advertisement contents locally for users to browse, if the game advertisement has more contents and large data volume, the loading time of the game advertisement is very long, the waiting time of the users is also prolonged, and the user experience is easy to get worse.

Therefore, the display of the advertisement content needs to be faster, and meanwhile, the user can experience the content of advertisement promotion, which is beneficial to the advertisement to obtain a good putting effect.

Disclosure of Invention

An object of the present invention is to provide a content embedding system which processes a content stream into a content stream, and performs content embedding in the form of the content stream, and a method thereof.

An object of the present invention is to provide a content embedding system that provides interaction between a user and content, and a method thereof.

Another object of the present invention is to provide a content embedding system and a method thereof, wherein the content embedding system transmits only content to the client in the form of a content stream, and data for generating the content is run on the content management platform, so that the data amount of the client is reduced, and the generation speed of the content stream is not limited by the performance of the client.

Another object of the present invention is to provide a content embedding system and method thereof, which first outputs a play content in the form of a play content stream for a user to obtain the play content.

An object of the present invention is to provide a content embedding system and a method thereof, which set an embedding section in a play content to embed an embedded content into the play content.

An object of the present invention is to provide a content embedding system that identifies an embedding section by a start-stop position of the embedding section to match the embedding section and embedded content so that correct embedded content can be embedded in the correct embedding section, and a method thereof.

An object of the present invention is to provide a content embedding system that identifies an embedding interval by a start-stop time of the embedding interval to match the embedding interval and embedded content so that correct embedded content can be embedded in a correct embedding interval, and a method thereof. Another object of the present invention is to provide a content embedding system and method thereof, which identify an embedding interval according to an issued request instruction to embed embedded content into the embedding interval when the embedding interval is triggered.

Another object of the present invention is to provide a content embedding system and a method thereof, wherein the content embedding system transmits only a command stream and a content stream between the client and the content management platform, so as to reduce the amount of data to be transmitted and increase the transmission speed.

An object of the present invention is to provide a content embedding system and method thereof, wherein the content embedding system includes a content management platform, and the content management platform processes at least one content library to increase the processing speed and generate content rapidly.

The invention aims to provide a content embedding system and a method thereof, wherein the content embedding system transmits a processed content stream to at least one client for content embedding.

Another object of the present invention is to provide a content embedding system and a method thereof, wherein the content embedding system includes at least one relay station for relaying a command stream and a content stream, and the content and management platform can send the content stream to the relay station close to the client, so as to shorten a transmission distance and increase a transmission speed through the relay station.

Another object of the present invention is to provide a content embedding system and method thereof, wherein the content management platform, the transfer station and the client transmit command streams and content streams, so as to reduce the transmission amount of unit data and increase the transmission speed.

It is another object of the present invention to provide a content embedding system and method thereof, in which the selection of the transfer station can be adjusted to secure the transmission speed.

It is another object of the present invention to provide a content embedding system and method thereof, which is selected according to the network of the client and the processing capability of the relay station to optimize transmission time and speed.

Another object of the present invention is to provide a content embedding system and method thereof, which only presents content at the client, and responds to user instructions, saves storage space and resource consumption of the client, and can also ensure the rapidity and continuity of content presentation under the performance limit of the client device.

Another object of the present invention is to provide a content embedding system and method thereof, wherein the content embedding system continuously processes data at a content management platform, generates content, converts the content into content units, and transmits the content units to the client in a content stream form, so as to ensure the continuity of the content, and enable a user to continuously obtain the content.

Another object of the present invention is to provide a content embedding system and a method thereof, which can process data to generate content and transmit the content to the client, i.e., a content management platform continuously processes data and transmits content, so as to ensure the fluency of content acquisition.

Another object of the present invention is to provide a content embedding system and method thereof, which receives a user's instruction at the client and processes data according to the instruction by the content management platform to generate content.

Another object of the present invention is to provide a content embedding system and method thereof, in which a user can issue an instruction for a content, and a content management platform processes the instruction to issue a new content, so that the user can interact with the content, and the user can experience the content.

Another object of the present invention is to provide a content embedding system that can transmit content in real time for real-time content output, and a method thereof.

According to an aspect of the present invention, the present invention further provides a content embedding system, comprising:

an embedding module, the embedding module identifies at least one embedding interval of at least one playing content; and

a content processing module communicably connected to the embedding module, wherein the content processing module generates at least one embedded content stream according to the embedding section and transmits the embedded content stream to the embedding module, wherein the embedding module pairs at least one of the embedded content stream and at least one of the embedding sections, respectively, to embed the embedded content stream in the embedding section for which it is intended.

According to an embodiment of the present invention, the embedding module includes an embedding section identification module that identifies start and end times of the embedding sections, respectively, and a content embedding module that is communicably connected to the embedding section identification module to acquire the start and end times of the embedding sections, the content embedding module receiving the embedded content streams, wherein the content embedding module embeds the corresponding embedded content streams into the embedding sections at the start and end times of the embedding sections according to the start and end times of the embedding sections.

According to an embodiment of the present invention, the embedding module includes an embedding section identification module that identifies a start/stop position of each of the embedding sections, and the embedding module further includes a content embedding module that is communicably connected to the embedding section identification module to acquire the start/stop position of each of the embedding sections, the content embedding module receiving each of the embedded content streams, wherein the content embedding module embeds the corresponding embedded content stream into the playback content at the start/stop time of the embedding section according to the start/stop time of each of the embedding sections.

According to an embodiment of the present invention, the content processing module further includes a content generating module and a content stream processing module, the content generating module generates at least one embedded content, and the content stream processing module is communicably connected to the content generating module to stream-process each of the embedded contents to obtain the embedded content stream of each of the embedded contents.

According to an embodiment of the present invention, the content stream processing module further includes a content unit generation module communicably connected to the content generation module to acquire the embedded content, and a stream processing module communicably connected to the content unit generation module to process the embedded content unit stream to obtain the embedded content stream.

According to an embodiment of the present invention, the content embedding system further includes an interactive module, the interactive module senses at least one interactive operation to generate at least one operation instruction, and the operation instruction requests at least one interactive content.

According to an embodiment of the present invention, the interactive module includes an instruction sending module, and the content processing module includes an instruction receiving module, and the instruction sending module is communicably connected to the instruction receiving module to send the operation instruction to the instruction receiving module, so that the instruction receiving module determines the interactive content requested by the operation instruction.

According to an embodiment of the present invention, the content embedding module further includes a play detection unit, the play detection unit detects whether the embedded content stream is played, and if the embedded content stream is played, the play detection module sends at least one play signal to the instruction receiving module, so that the instruction receiving module confirms that the operation instruction can be received.

According to an embodiment of the present invention, the instruction receiving module sends the operation instruction to the content generating module, the content generating module generates the interactive content, the content unit generating module of the content stream processing module converts the interactive content into at least one interactive content unit, and the stream processing module performs stream processing on the interactive content unit to obtain at least one interactive content stream.

According to an embodiment of the present invention, the content generating module generates the interactive content, the content unit generating module of the content stream processing module converts the interactive content into at least one interactive content unit, the stream processing module performs stream processing on the interactive content unit to obtain at least one interactive content stream, and the content stream processing module determines the required interactive content stream according to the operation instruction sent by the instruction receiving module.

According to an embodiment of the present invention, the content generating module generates the playing content, and the content stream processing module performs stream processing on the playing content to obtain at least one playing content stream, wherein the embedded interval is set in the playing content, when the playing content stream is played to the embedded interval, the embedded interval is triggered to generate a request instruction, the request instruction marks the triggered embedded interval, the content processing module generates the embedded content stream according to the request instruction, and the embedded module identifies the embedded interval according to the request instruction, and embeds the embedded content stream into the triggered embedded interval.

According to an embodiment of the present invention, further comprising: the interactive module is used for sensing at least one interactive operation to generate at least one operation instruction, and the operation instruction requests at least one interactive content.

According to an embodiment of the present invention, the embedded module further includes a play detection unit, the play detection unit detects whether the embedded content stream is played, and if the embedded content stream is played, the play detection module sends at least one play signal to the instruction receiving module, so that the instruction receiving module confirms to receive the operation instruction.

According to one embodiment of the present invention, the content processing module sends the interactive content stream requested by the operation instruction to the embedding module, and the embedded module embeds the interactive content stream into the corresponding embedded content.

According to an embodiment of the present invention, further comprising: at least one transfer station, communicatively connected to the embedding module, for transferring the embedded content stream that the embedding module needs to embed content.

According to an embodiment of the present invention, the embedded module further includes a transmission path selection module, where the transmission path selection module is communicably connected to the interactive module and the transfer stations to detect network locations and processing states of the interactive modules and the transfer stations, where the transmission path selection module determines whether the interactive module is directly connected to the embedded module for transmission according to a transmission distance between the embedded module and the interactive module, and if the interactive module and the embedded module are directly connected to form a transmission path to ensure transmission efficiency, the embedded module directly sends the content stream to the interactive module for embedding the content, and the interactive module directly sends the instruction stream to the embedded module to request the content.

According to an embodiment of the present invention, the transmission path selection module determines that the interaction module needs to be indirectly connected to the embedding module through at least one transfer station, the transmission path selection module selects the transfer station that needs to be transferred to form at least one transmission path to ensure transmission efficiency, the embedding module sends the content stream to the transfer station, the transfer station forwards the content stream to the interaction module, the interaction module sends the instruction stream to the transfer station, and the transfer station forwards the instruction stream to the embedding module to request the content.

According to an embodiment of the present invention, the content processing module preprocesses the content library to generate the content, and performs streaming processing on the content in advance to obtain the content stream, so as to transmit the content stream according to the instruction stream sent by the interaction module and embed the content stream.

According to another aspect of the present invention, the present invention further provides a content embedding method, comprising the steps of:

(A) Identifying at least one embedded interval of at least one playing content;

(B) And matching at least one embedded content stream of at least one embedded content to the embedding interval.

According to an embodiment of the invention, further comprising the step of: and streaming the embedded content to obtain the embedded content stream.

According to one embodiment of the invention, further comprising the steps of: at least one request instruction is generated according to an interactive operation so as to request at least one interactive content.

According to an embodiment of the invention, further comprising the step of:

streaming the interactive content to obtain at least one interactive content stream;

and embedding the interactive content stream to the embedded content for the interactive operation.

Drawings

Fig. 1 is a block diagram of a system in accordance with a preferred embodiment of the present invention.

Fig. 2 is a schematic view of the above preferred embodiment according to the present invention.

Fig. 3 is a flow chart of content embedding according to the above preferred embodiment of the present invention.

Fig. 4 is a flow chart of the interaction according to the above preferred embodiment of the present invention.

Fig. 5 is a schematic view of the above preferred embodiment according to the present invention.

Fig. 6 is a flowchart of transmission path selection according to the above preferred embodiment of the present invention.

Fig. 7 is a step diagram according to the above preferred embodiment of the present invention.

Fig. 8 is a schematic diagram of an application scenario according to the above preferred embodiment of the present invention.

Fig. 9A to 9C are schematic diagrams of content embedding and interaction of the above application scene according to the above preferred embodiment of the present invention.

Detailed Description

The following description is presented to disclose the invention so as to enable any person skilled in the art to practice the invention. The preferred embodiments described below are by way of example only, and other obvious variations will occur to those skilled in the art. The underlying principles of the invention, as defined in the following description, may be applied to other embodiments, variations, modifications, equivalents, and other technical solutions without departing from the spirit and scope of the invention.

It should be understood by those skilled in the art that in the present disclosure, the terms "a" and "an" should be interpreted as "at least one" or "one or more," i.e., in one embodiment, the number of an element can be one, in another embodiment, the number of the element can be more than one, and the terms "a" and "an" should not be interpreted as limiting the number.

The invention provides a content embedding system, which generates at least one content. The content includes but is not limited to images, videos, audios and the like, the content can be in the form of multimedia, can be related information such as games, consultation, shopping, leisure, entertainment and the like, and can also be popularization content of the related information

Fig. 1 to 6 show a preferred embodiment of a content embedding system provided by the present invention. The content embedding system comprises a content management platform 10, wherein the content management platform 10 is used for processing at least one content library 100, and the content library 100 is used for generating content. The content library 100 may generate various types of content, including but not limited to video, music, games, text, and the like.

The content embedding system comprises at least one client 20, wherein the client 20 is communicatively connected to the content management platform 10 to receive the content processed by the content management platform 10, when the client 20 requests the content, the content management platform 10 processes the content library 100, generates the content and embeds the content into the client 20 for the user to obtain.

The user can interact with the content management platform 10 through the client 20, that is, the user can interact with the content transmitted to the client 20 by the content management platform 10, and the client 20 processes the operation of the user to request the content management platform to process and transmit the content requested by the user.

The content management platform 10 includes a content processing module 11, and the content processing module 11 is communicatively connected to the content library 100. The content processing module 11 processes data of the content library 100 to generate at least one content.

The content processing module 11 processes the content library 100 to generate the content, and performs at least one stream processing on the content to convert the content into at least one content unit 1000, and transmits the content unit 1000 in units of the content unit 1000.

The content management platform 10 includes an embedding module 12, and the embedding module 12 is communicatively connected to the content processing module 11 to embed the content in units of the content unit 1000, which is processed by the content processing module 11. Wherein the embedding module 12 is communicatively coupled to the client 20 to embed the content into the client 20.

The client 20 comprises an interactive module 21, and the interactive module 21 is communicatively connected to the embedded module 12 to obtain the content. A user may interact with the content through the client 20.

Wherein, the content processing module 11 further comprises a content selection module 111, the content selection module 111 is communicatively connected to the content library 100 to select the data of the content in the content library 100 that needs to be embedded into the client 20.

The content processing module 11 further includes a content generating module 112, and the content generating module 112 is communicatively connected to the content selecting module 112 for processing the data selected by the content selecting module 112 in the content library 100 to generate the corresponding content.

The content processing module 11 further includes a content stream processing module 113, and the content stream processing module 113 is communicably connected with the content generating module 112 to stream-process the content. The content stream processing module 113 converts the content into at least one content unit 1000, and forms at least one content stream by taking the content unit 1000 as a unit.

Wherein the content stream processing module 113 includes a content unit generation module 1131 and a stream processing module 1132. The content unit generation module 1131 is communicatively coupled to the content generation module 112 to process the content, which is formed by at least one of the content units 1000, to convert the content into the content units 1000. The content unit generation module 1131 unitizes the content, and transmits the content in the content unit 1000 as a unit of data transmission. The stream processing module 1132 is communicatively coupled to the content unit generation module 1131 to receive the content units 1000. The stream processing module 1132 is communicatively coupled to the embedding module 12 to send the content units 1000 to the embedding module 12.

Preferably, each time the content unit generating module 1131 processes the content to generate at least one of the content units 1000, the content unit 1000 is transmitted to the stream processing module 1132. When the content unit generation module 1131 continues to perform the conversion processing on the content, so that the content unit 1000 is continuously generated, the content unit generation module 1131 will continuously send the content unit 1000 to the stream processing module 1132. Since the content units 1000 are processed quickly by the content unit generation module 1131 every time the content units 1000 are produced, the content units 1000 can be generated quickly and continuously, and thus, the content units 1000 in succession form the content stream. The stream processing module 1132 processes the content units 1000 to form at least one content stream, and the content is transmitted in the form of the content stream.

It should be noted that, after the stream processing module 1132 processes and generates the content stream, the content may be transmitted to the client 20 in the form of the content stream, so that the client 20 outputs the content.

Preferably, the content unit generating module 1131 converts the output order of the content into the content units 1000, so that the content units 1000 are transmitted in the order of output installation, that is, the content units 1000 in the content stream form a stream in the output order, and when the content stream is transmitted to the client 20 for content output, the content units 1000 in the content stream are output in the output order of the content to form the content, so that a user can obtain the ordered content and perform a good content experience. When the content stream is output by the client 20, the order of the content units 1000 does not need to be adjusted, so as to save processing time and improve content output efficiency.

The content includes at least one playing content 1121, at least one embedded content 1122, and at least one interactive content 1123.

The playback content 1121 is set to at least one embedding section, wherein the embedded content 1122 is to be embedded in the embedding section. The embedded section may be set at a location where the embedded content 1122 needs to be embedded, for example, the embedded section may be set at a page where the embedded content 1122 needs to be embedded, and when a user enters the page, the embedded section is triggered to request to embed the embedded content 1122. The embedding interval may also be set to a time when the embedded content 1122 needs to be embedded, such as when the embedded content 1122 needs to be output at a particular time. The embedded section may be set to be triggered when a user performs an operation on the embedded section, and when the user performs an operation in the embedded section, the embedded section is triggered to request embedding of the embedded content 1122.

The content selection module 111 selects data associated with the embedded content 1122 in the content library 100. The content generation module 112 processes the data selected by the content selection module 111 to generate the embedded content 1122.

The content stream processing module 113 performs conversion processing and stream processing on the embedded content 1122. Wherein the content unit generation module 1131 performs a conversion process on the embedded content 1122 to convert the embedded content 1122 into at least one embedded content unit 1002, and the embedded content unit 1002 forms the embedded content 1122. The stream processing module 1132 stream processes the embedded content units 1002 of the embedded content 1122. Whenever the embedded content unit 1002 is generated by the content unit generating module 1131 through conversion processing, i.e., transmitted to the stream processing module 1132, when the suzuhu content unit generating module 1131 performs conversion processing on the embedded content 1122, the embedded content unit 1002 will be continuously generated and transmitted to the stream processing module 1132, and the stream processing module 1132 will continuously receive the embedded content unit 1002 to form the embedded content unit 1132 into at least one embedded content stream. The embedded content 1122 is processed by the content stream processing module 113 to form the embedded content stream to be transmitted as a travel of the embedded content stream.

When the user experiences the playing content 1121, the playing content units 1001 are continuously transmitted to the client 20 in the form of the playing content stream to output the playing content 1121, and the playing content stream is output to the embedding interval, the embedding interval is triggered to generate a trigger signal. The client 20 sends the trigger signal to the content management platform 10 to request embedding the embedded content 1122 into the embedding zone.

The embedded content 1122, in which the embedded section needs to be embedded, has a certain length, and thus the embedded section has a certain length of time for embedded output of the embedded content 1122. The embedded section has a certain position space in the playing content 1121 to completely embed the embedded content 1122.

Each embedded interval is arranged at a corresponding position in the playing content and has a corresponding start-stop position and start-stop time. Different locations and times may mark the embedding intervals for content management platform 10 to identify different embedding intervals. When the embedded interval is triggered, the trigger signal marks the start-stop position and the start-stop time of the triggered embedded interval. Different embedding intervals need to be embedded into the corresponding embedded content 1122. The trigger signal requests the corresponding embedded content 1122 that the triggered embedding interval needs to be embedded.

The embedding module 12 includes an embedding interval identification module 121, and the embedding interval identification module 121 identifies the embedding interval according to the trigger signal sent by the client 20. Wherein the embedded interval identification module 121 identifies the triggered embedded interval by the start and end time of the triggered embedded interval marked by the trigger signal.

The embedded section identification module 121 may further identify the triggered embedded section according to the start and end positions of the embedded section marked by the trigger signal.

Further, the embedding module 12 needs to match the embedding interval of the response and the embedded content 1122 to embed the embedded content stream in the correct embedding interval.

The embedded section identification module 121 identifies a start time and a stop time of each of the embedded sections, respectively, to determine a play time and a stop time of the embedded content stream. When the embedded interval is triggered, the embedded interval identification module 121 identifies the embedded interval in which the request content is embedded according to the start time of the embedded interval marked by the request instruction, and determines the play start and end time of the embedded content 1122.

The embedding module 12 further includes a content embedding module 122, wherein the content embedding module 122 is communicatively connected to the embedding section identifying module 121 to select the corresponding embedded content 1122 to embed the triggered embedding section according to the identified embedding section.

The content embedding module 122 embeds the embedded content stream into the embedded interval at the start time of the embedded interval according to the start time of the embedded interval identified by the embedded interval identifying module 121.

The embedded section identification module 121 decibels identifies the start position and the stop position of each embedded section, so as to identify the start position and the stop position of the embedded content stream, and when the embedded section is triggered, the embedded section identification module identifies the embedded section in which the requested content is embedded according to the start position of the embedded section marked by the request instruction, and determines the play start and stop position of the embedded content 1122.

The content embedding module 122 embeds the embedded content stream into the embedded section at the start position of the embedded section according to the start position of the embedded section identified by the embedded section identifying module 121.

The content embedding module 122 is communicatively connected to the content stream processing module 113 to filter the embedded content stream of the embedded content 1122 that needs to be embedded, to embed the embedded content stream into the embedding interval of the client 20, and to output the embedded content 1122.

When the client 20 performs output playback, the playback content 1121 triggers the embedded section, and the client 20 outputs the embedded content 1122 in the embedded section. The embedded content 1122 is made available to a user via the client 20.

That is, when the playback content 1121 is played to the position and time at which the embedded section is triggered, and the embedded section is embedded in the embedded content 1122 by the content management platform 10 and output.

For example, the client 20 is an application client, and when a user starts an application through an electronic device, the application needs to output content, and requests the content management platform 10 to provide the playing content 1121. The content management platform 10 processes the content library 100 to generate the playing content 1121, and forms the playing content stream of the playing content 1121 through a conversion process and a stream process. The content management platform 10 sends the playback content stream to the client 20, and the application program can output the playback content stream to form the playback content 1121.

The application program can be a social application, and the user operates the social application to obtain consultation. The playback content 1121 may be a consultation. When the playback content 1121 is output to the embedded section, the embedded section is triggered to request to embed the embedded content 1122. The embedded content 1122 may be implemented as an advertisement. The embedding interval is the position and time for advertising in the social application. When a user browses and consults, the embedded section is triggered, the embedded content 1122 forming the advertisement is processed and generated by the content management platform 10, and the embedded content stream is formed. The content management platform 10 sends the embedded content stream to the client 20, and embeds the embedded section to form and output an advertisement. The user can experience the products and services that need to be promoted.

Since the advertisement is continuously transmitted to the client 20 in the form of the content stream and is output in real time, the user can experience smooth advertisement content, perform good user experience, and contribute to enhancing the popularization effect.

After the user obtains the embedded content 1122, the user may interact with the embedded content 1122.

The embedded module 12 further comprises a play detection module 123, wherein the play detection module 123 is communicatively connected to the client 20 to detect whether the content stream of the content is played.

When the embedded content stream is sent to the client 10 by the content management platform 10 and embedded in the embedded section, the play detection module 123 detects whether the embedded content stream is played, and if the embedded content stream is played, so as to form the embedded content by outputting at the client 20, the play detection module 123 sends out at least one play signal.

The instruction receiving module 114 is communicatively connected to the play detection module 123 to obtain the play signal. According to the playing signal, the instruction receiving module 114 determines that the client 20 normally and smoothly outputs the embedded content, the user can interact with the embedded content through the client 20, the interaction module 21 sends the operation instruction, and the instruction receiving module 114 receives the operation instruction, so that the content management platform 10 responds to the user operation and sends the interactive content stream of the requested interactive content.

The embedding module 12 embeds the content stream of the content into the client 20, and detects and monitors whether the client 20 plays the content stream through the play detection module 123, so as to determine that the client 20 can smoothly and normally play the content stream, and output the content, thereby ensuring that a user can perform good interaction with the content.

That is to say, when the embedded content stream of the embedded content 1122 is embedded into the client 20, the play detection module 123 needs to detect and determine that the embedded content stream is played normally, and then the content processing module 11 can receive the operation instruction generated according to the interactive operation of the user to transmit the interactive content stream. The content processing module 11 transmits the interactive content stream according to the playing signal sent by the playing detection module 123, so as to form interaction between the user and the content.

The interactive module 21 is communicatively coupled to the embedded module 12 to obtain the embedded content 1122. The user can perform at least one interactive operation through the interactive module 21 and the embedded content 1122. The interaction module 21 may generate the interaction operation as at least one operation instruction. The operation instruction requests at least one of the interactive contents 1123. When the user performs the interactive operation on the embedded content 1122, the operation instruction determines the interactive content 1123 according to the interactive operation.

The interactive module 21 further includes an instruction sending module 211, wherein the instruction sending module 211 is communicatively connected to the content management platform 10 to send the operation instruction to the content management platform 10.

The content processing module 11 further includes an instruction receiving module 114, and the instruction receiving module 114 is communicatively connected to the interaction module 21 for processing the operation instruction. The instruction receiving module 114 receives the operation instruction. The instruction receiving module 114 requests the content processing module 11 to process data in the content library 100, which is related to the interactive content 1123 requested by the operation instruction, according to the operation instruction, so as to generate the interactive content 1123.

The instruction receiving module 114 is communicatively connected to the instruction sending module 211 of the interactive module 21 to receive the operation instruction and determine the interactive content 1123 requested by the operation instruction. The instruction receiving module 114 sends the received operation instruction to the content selecting module 111, the content selecting module 111 selects data corresponding to the interactive content 1123 in the content library 100, and the content generating module 112 processes the data to generate the interactive content 1123. The content generation module 112 sends the interactive content 1123 to the content stream processing module 113, and the content stream processing module 113 performs stream processing on the interactive content 1123.

The content stream module 113 receives and processes the interactive content 1123, and the content unit generation module 1131 generates the interactive content 1123 into at least one interactive content unit 1003. The interactive content unit 1003 is transmitted to the stream processing module 1132, and the stream processing module 1132 performs stream processing on the interactive content unit 1003. Each time the interactive content unit 1003 is generated, the interactive content unit 1003 is transmitted to the stream processing module 1132, and when the content unit generating module 1131 processes the interactive content 1123, the stream processing module 1123 continuously receives the interactive content unit 1003 to form at least one interactive content stream.

The stream processing module 1132 sends the interactive content stream to the client 20, so as to output the interactive content 1123 at the client 20 for the user to obtain.

Wherein the content embedding module 22 of the embedding module 12 receives the interactive content stream and embeds the interactive content stream into the client 20.

Wherein, a user interacts with the embedded content 1122, and the embedded content 1122 is embedded into the corresponding embedded section, that is, the user interacts with the embedded content 1122 in the embedded section, and the interactive content 1123 requested by the interactive operation performed in the embedded section needs to be embedded into the corresponding embedded section.

The embedding interval recognition module 121 of the embedding module 12 determines the embedding interval generated by the interactive operation of the user according to the operation instruction sent by the client 20, so as to determine the embedding interval in which the interactive content 1123 needs to be embedded. The content embedding module 122 embeds the interactive content stream of the interactive content 1123 requested by the operation instruction into the corresponding embedding interval of the client 20 according to the operation instruction.

Wherein the operation instruction includes a position and a time of the requested interactive content 1123 embedded in the embedding interval, and the embedding interval identification module 121 identifies a start-stop time and a start-stop position of the interactive content 1123 embedding, so that the content embedding module 122 correctly embeds the interactive content 1123 to the client 20.

It should be noted that, because the instruction sending module 211 only sends the operation instruction to the instruction receiving module 114, the transmitted data size is small, the transmission speed is high, and the instruction receiving module 114 can quickly receive the operation instruction and process the operation instruction. And the content stream processing module 113 performs stream processing on the interactive content 1123 generated by the instruction receiving module 114, and converts the transmission unit of the interactive content 1123 into the interactive content unit 1003, so as to reduce the data transmission amount in unit time and improve the transmission speed, that is, the interactive content unit 1003 of the interactive content 1123 can be quickly transmitted to the embedding module 12 in the form of the interactive content stream, so that the content embedding module 122 of the embedding module 12 can quickly embed content.

When the user interacts with the embedded content 1122 to generate the interactive content 1123, the content processing module 11 can continue to process the content library 100 to continue to generate the playing content 1121. That is, when the interactive module 21 processes the request instruction to generate the interactive content 1123, the content processing module 11 may also continue to process to generate the playing content 1121. When the embedded content 1122 does not occupy all playing positions and playing time of the playing content 1121, that is, when the embedded content 1122 and the playing content 1121 need to be output simultaneously, the outputs of the playing content 1121 and the embedded content 1122 must not affect each other to cause interruption of content output, and the content processing module 11 needs to continue processing the playing content stream generating the playing content 1121 to ensure normal output of the playing content 1121.

Similarly, when the interactive content 1123 is embedded into the client 20, if the interactive content 1123 does not occupy all playing positions and playing time of the embedding interval, the embedded content 1122 needs to be played normally, the content processing module 11 continues to process the content library 100 to generate the embedded content 1122, and the stream processing continuously forms the embedded content stream, so as to ensure that the embedded content 1122 is embedded normally, and the embedded content stream can continue to be played.

The user may interact with the playback content 1121, may interact with the embedded content 1122, and similarly, the user may continue to interact with the interactive content 1123.

Referring to fig. 5 to 6, the content embedding system includes at least one content management platform 10 and at least one relay station 30, the relay station 30 is communicably connected to the content management platform 10, and the content management platform 10 can transmit the content stream of the content to the relay station 30. The relay station 30 is communicably connected to the client 20 to transmit the content stream of the content to the client 20. That is, the relay station 30 is provided between the content management platform 10 and the client 20 to relay the content stream of the content.

The content management platform 10, the client 20, and the transfer station 30 are communicably connected to each other, and data transmission is performed in a communicable network, and a transmission distance and a transmission capability in the communicable network affect a response speed of the instruction and a transmission speed of the content stream.

The content library 100 is provided to the content management platform 10, and the content management platform 10 processes the content library 100 to generate the content and performs streaming processing on the content to generate the content stream. The intermediate station 30 is configured to receive the content stream of the content generated by the content management platform 10.

Wherein the data processing capability of the content management platform 10 is better than that of the transfer station 30, so that the content management platform 10 can generate the content stream of the content more quickly, and the content management platform 10 can manage the content stream

Wherein the transfer station 30 is preferably configured to have a transmission location near the client 20 to reduce the transmission distance between the transfer station 30 and the client 20.

The content management platform 10 is communicatively coupled to a plurality of the clients 20, the number and location of the clients 20 that need to be served by the content management platform 10 is unpredictable, and not all transmission distances and transmission capabilities between the clients 20 and the content management platform 10 may ensure that the content management platform 10 quickly sends the content stream to the clients 20. Therefore, at least one transfer station 30 is disposed between the content management platform 10 and the client 20 to forward the content stream, so as to reduce the transmission distance and save the transmission time.

Wherein the transfer station 30 is disposed near the client 30, and the client 30 can connect to the transfer station 30 with a shorter transmission distance to obtain the content stream transmitted by the content management platform 10.

The transmission distance between the content management platform 10 and different clients 20 is uncertain, so if the content management platform 10 selects to directly send the content stream to the clients 20 for different clients 20, regardless of the transmission distance and transmission capability between the clients 20 and the content management platform 10, the transmission speed will be affected. The client 20 with the longer transmission distance receives the content stream for a longer time, and the client 20 with the shorter transmission distance receives the content stream for a shorter time.

The transfer station 30 is disposed between the content management platform 10 and the client 20, which helps to alleviate or even eliminate the limitation of transmission distance and transmission capability on data transmission speed.

The content management platform 10 is preferably provided as a computing platform with sufficient processing power to perform the processing of the content library 100 and instructions to rapidly generate the content stream.

The transfer station 30 preferably has sufficient processing power to quickly respond to commands issued by the client 20 and to send the commands to the content management platform 10.

The intermediate hub 30 preferably has sufficient processing power to quickly receive the content stream sent by the content management platform 10 and send the content stream to the client 20 for content embedding.

Since the client 20 is generally installed in an electronic device of a user and the processing capability is limited by the performance of the electronic device, the client 20 only needs to receive the content stream processed by the content management platform 10 to output the content, and the content management platform 10 and the relay station 30 perform data processing and transmission.

When the transmission distance between the content management platform 10 and the client 20 is short, the content management platform 10 and the client 20 perform direct communication, and transmit the instruction and the content stream.

The transmission of the content stream and the instruction stream can be performed directly between the content management platform 10 and the client 20.

When the transmission between the content management platform 10 and the client 20 limits the transmission speed of the content stream and the instruction stream, the content management platform 10 will select the transfer station 30 for forwarding, and use the transmission capability of the transfer station 30 to increase the transmission speed.

Wherein the content management platform 10 forwards the selected transfer station 30 with shorter transmission distance with the client 20. Since the transfer station 30 has a processing capability stronger than that of the client 20, it is possible to save transmission time with the content management platform 10, quickly receive the content stream, and transmit the content stream to the client 20.

When the client 20 sends an instruction stream, the relay station 30 close to the client 20 receives the instruction stream and forwards the instruction stream to the content management platform 10 for processing, so as to generate the content stream, and the content management platform 10 sends the content stream to the client 20 through the relay station 30.

The transfer station 30 is communicatively coupled to one or more of the clients 20, and the number of clients 20 that can communicate is not limited.

The number and location of the transfer stations 30 with which the clients 20 communicate is not limited. The client 20 is communicatively connected to one or more of the transfer stations 30. When one of the transfer stations 30 near the clients 20 currently processes data of a plurality of the clients 20, which affects the processing capability, the client 20 can indirectly communicate with the content management platform through another transfer station 30 with sufficient processing capability and suitable transmission distance to reduce the limit of the processing capability on the data transmission speed.

When the processing power of the relay station 30 is not enough to transmit the content stream to the client 20 quickly, the content management platform 10 may also select another relay station 30 with enough processing power and suitable transmission distance for forwarding the content stream.

Therefore, the selection of the relay station 30 may be determined based on a plurality of factors such as the condition of a communicable network, the current processing capability of the relay station 30, and the transmission distance. The content processing module 11 further includes a transmission path selection module 114, and the transmission path selection module 114 is configured to select an appropriate data transmission path to form at least one transmission path, so as to implement fast transmission of the content stream and the instruction stream. Wherein the transmission path selection module 114 preferably selects an optimal transmission path to ensure high efficiency of transmission.

The transmission path selecting module 114 obtains the network location of the client 20, determines the transmission distance between the content management platform 10 and the client 20, and determines whether the transfer station 30 needs to perform the transfer. If the transmission distance between the content management platform 10 and the client 20 is short, and the transmission speed of the instruction stream and the content stream is not affected, the transmission path selection module 114 determines that the client 20 is directly connected to the content management platform 10, and directly transmits the instruction stream and the content stream. If the transmission distance between the content management platform 10 and the client 20 is too large, which affects the transmission speed of the instruction stream and the content stream, the transmission path selection module 114 determines that the transfer station 30 needs to perform the transfer.

The transmission path selection module 114 is communicatively coupled to each of the transfer stations 30 to determine the condition of each of the transfer stations 30. The transmission path selection module 114 determines the transfer station 30 close to the client 20, obtains the current processing capability of the transfer station 30, and selects the transfer station 30 with a shorter transmission distance and sufficient processing capability from the client 20 for data forwarding. The embedding module 12 is communicatively coupled to the transmission path selection module 114 to enable the content embedding module 122 to determine the transfer station 30 for forwarding. The content embedding module 122 sends the content stream to the relay station 30, and the relay station 30 receives the content stream and forwards the content stream to the client 20.

It should be noted that one or more of the transfer stations 30 may be included in the transmission path to ensure high transmission efficiency, the number of the transfer stations 30 is not limited to improve transmission efficiency, so that the client 20 can obtain the content quickly, and the content management platform 10 can respond to the instruction stream quickly.

When the client 20 sends the request instruction and the operation instruction and forms an instruction stream, the client 20 may send the instruction stream to the relay station 30, and the relay station 30 forwards the instruction stream to the content management platform 10 for processing. During the communication process, the transfer station 30 selected by the transmission path selection module 114 may be adjusted, and according to the change of the processing capability of the transfer station 30, the transmission path selection module 114 preferably selects the transfer station 30 with sufficient processing capability as the data transfer between the content management platform 10 and the client 20.

Since the transfer station 30 receives a plurality of data transfer tasks between the client 20 and the content management platform 10, the processing capacity is affected by the amount of data to be transmitted between the client 20 and the content management platform 10 and changes at any time, and the transmission path selection module 114 monitors the status of the transfer station 30 and adjusts the transfer station 30 receiving the transfer tasks in time, thereby ensuring the transmission speed between the content management platform 10 and the client 20.

It is worth mentioning that the content processing module 11 may pre-process the content repository 100 to generate the content stream of the content in advance.

The content selection module 111 pre-selects data related to the playing content 1121 in the content library 100, and the content generation module 112 is communicatively connected to the content selection module 111 to pre-process the data of the playing content. The content generating module 112 pre-loads data related to the playing content 1121 in the content library 100 to generate the playing content 1121 in advance. The content includes the playing content 1121, and when the client 20 starts to request the playing content 1121, the content processing module 11 can provide the playing content 1121, so that the embedding module 12 can quickly obtain the playing content 1121 and embed the playing content 1121 into the client 20. The content processing module 11 may also quickly transmit the playing content 1121 to the client 20, so that the client 20 can quickly output the playing content 1121 for a user to obtain after being started, and the user can perform content experience. The content generating module 112 pre-processes and generates the playing content 1121, so as to ensure fast transmission of the content, so that the client 20 can obtain the playing content 1121 instantly, and a user can experience the content quickly.

Wherein the content stream processing module 113 processes the playback content 1121. The content stream processing module 113 processes in advance a portion of the playing content 1121 that the client 20 first needs to output. The content unit generation module 1131 performs conversion processing on the playback content 1121, converts the playback content 1121 into at least one playback content unit 1001, and transmits the playback content unit 1001 to the stream processing module 1132. Each time the content unit generating module 1131 generates the playing content unit 1001, the playing content unit 1001 is transmitted to the stream processing module 1132, and the stream processing module 1132 continuously receives the playing content unit 1001 in real time to form at least one playing content stream. The playing content 1121 is subjected to streaming processing to form the playing content stream, and data transmission is performed in the form of the playing content stream.

When the client 20 starts to request the playback content 1121, the content generation module 112 has previously generated the playback content 1121. And the playing content 1121 is converted by the content unit generation module 1131 of the content processing module 113 to generate the content unit 1000. The broadcast content unit 1001 of the broadcast content 1121 is processed in advance by the content unit generation module 1131 of the content stream processing module 113, and is received by the stream processing module 1132, ready for transmission of a wait signal. When the stream processing module 1132 receives the trigger signal, the stream processing module 1132 may send the playing content unit 1001 of the playing content 1121. And the stream processing module 1132 performs data transmission by using the playing content unit 1001 as a data unit, so as to reduce the data transmission amount per unit time and improve the transmission speed. The playback content stream formed by the playback content units 1001 will be sent to the client 20 quickly and continuously.

When the client 20 is started, that is, the content needs to be output, the content management platform 10 needs to provide the content available for the user to the client 20 quickly to ensure a good user experience. When the client 20 starts, the playing content 1121 is first output, and the playing content stream is transmitted to the client 20 for content output. The playing content 1121 is continuously transmitted to the client 20 in the form of the playing content stream, and the playing content units 1002 are continuously received by the client 20 and output to gradually form the playing content 1121 for a user to obtain. Since the playing content units 1002 are continuously transmitted to the client 20 in the form of the playing content stream, after the front portion of the playing content 1121 is formed by the output of the playing content units 1002, the playing content units 1002 of the rear portion of the playing content 1122 are also continuously transmitted to the client 20 by the playing content stream to be continuously output to form the playing content 1121, so that a user can acquire the smooth playing content 1121. The content management platform 10 may pre-process data in the content library 100 through the content processing module 11, and pre-generate the embedded content stream of the embedded content 1122 to wait for the request instruction sent by the client 20, so as to send the corresponding embedded content stream directly according to the embedded content 1122 requested by the request instruction.

That is, the content generation module 112 may generate the embedded content 1122 in advance, and the content stream processing module 113 pre-processes the embedded content 1122, converts the embedded content 1122 into the embedded content units 1002, and forms the embedded content stream through stream processing. The stream processing module 1132 may pre-process to form at least one of the embedded content streams to await embedding.

When the embedding module 12 receives the request instruction and identifies the triggered embedding interval through the embedding interval identification module 121, the embedded content 1122 in which the embedding interval needs to be embedded is determined. The content embedding module 122 is communicatively connected to the content processing module 11 to transmit the embedded content stream of the corresponding embedded content 1122 stream-processed by the stream processing module 1132 to the client 20 to embed the embedded content stream into the triggered embedded section.

The content processing module 11 pre-processes the data of the content library 100 to generate the content stream of the content in advance, that is, the content stream of the content requested by the client 20 can be directly sent according to the instruction and the state of the client 20 to embed the content into the client 20, so as to further save processing time, quickly respond to the client 20, and output the content in real time.

The interactive module 21 is provided with at least one interactive block, which may be disposed in the playing content 1121, or disposed in the embedded content 1122 and the interactive content 1123. When the embedded content 1122 is embedded in the client 20, the interactive tiles provided in the embedded content 1122 are also embedded in the client 20. When the user performs the interactive operation in the interactive block of the embedded content 1122, the instruction sending module 211 is communicably connected to the interactive block to receive the interactive operation, and converts the interactive operation into the request instruction to request the interactive content 1123. Wherein the interactive block represents the position and time of the interactive content 1123, and is an embedded node of the interactive content 1123. When the interactive block is triggered by the interactive operation, the interactive content 1123 needs to be embedded.

The interactive block is disposed in the embedded section, and the interactive block is disposed in the embedded section for sensing the interactive operation of the user when the user interacts with the embedded content 1122. When a user interacts with the embedded content 1122 and the interaction operation is performed in the interaction block, the instruction sending module 211 generates the operation instruction and sends the operation instruction to the content management platform 10.

It is worth mentioning that the embedded content 1122 is processed by the content library 100, the embedded content 1122 is determined by the content library 100, and the portion of the embedded content 1122 available for interaction is determined by the content library 100. That is, the location and time of the interactive tiles in the embedded content 1122 can be predetermined by the content processing module 11. The interaction of the user with the embedded content 1122 may also be determined by the content library 100. The interactive contents 1123 generated according to the interactive operation of the user may be determined when the content processing module 11 processes the content library 100 in advance.

It is worth mentioning that the embedded content 1122 is processed by the content library 100, the embedded content 1122 is determined by the content library 100, and the portion of the embedded content 1122 available for interaction can be determined by the content library 100. That is, the location and time of the interactive tiles in the embedded content 1122 can be predetermined by the content processing module 11. The interaction of the user with the embedded content 1122 may also be determined by the content library 100. The interactive contents 1123 generated according to the interactive operation of the user may be determined when the content processing module 11 processes the content library 100 in advance. Thus, the content processing module 11 may pre-process the content library 100 to pre-generate the interactive content 1123 before embedding the embedded content 1122 into the client 20. The content processing module 11 can determine the location and time of embedding the interactive content 1123 in the embedded content 1122 according to the location and time of the interactive blocks of the content library 100. The content processing module 11 pre-processes the interactive content 1123, sends the pre-generated interactive content 1123 to the content stream processing module 113, and the content stream processing module 113 may pre-process the interactive content 1123, convert the interactive content 1123 into the interactive content unit 1003, generate the interactive content stream of the interactive content 1123 to wait for the interactive operation of the user, and send the interactive content 1123 requested by the operation instruction according to the operation instruction of the interactive operation.

Since the interactive content 1123 is preprocessed when the operation instruction is sent, the content stream processing module 113 only needs to send the requested interactive content stream of the interactive content 1123 to the embedding module 12 according to the operation instruction. By identifying the interactive block in which the content is requested to be embedded by the operation instruction through the embedded interval identification module of the embedded module 12, the content embedding module 122 can embed the interactive content stream into the correct interactive block. The response time of the interactive content 1123 may be further shortened to improve the response speed to the interactive operation of the user. After the user performs the interactive operation, the user can quickly obtain the interactive content 1123 of the client 20 responding to the interactive operation, so that the user is prevented from feeling delay and output pause, and good user experience is guaranteed.

As shown in fig. 7, the present invention further provides a content embedding method, which includes the steps of:

s1: performing stream processing on the at least one embedded content to obtain at least one embedded content stream;

s2: identifying at least one embedding interval to embed the embedded content stream;

s3: and embedding at least one interactive content stream according to at least one operation instruction.

In step S1, the content processing module 11 is communicably connected to the content library 100. The content processing module 11 processes the content library 100 to generate the embedded content 1122. The embedded content 1122 is streamed to form the embedded content stream. Wherein the content unit generation module 1131 converts the embedded content 1122 into the embedded content units 1002, and the stream processing module 1132 stream-processes the embedded content units 1002 to form the embedded content stream.

The embedded content 1122 needs to be embedded into the playback content 1121. The content processing module 11 processes data of the content library 100 to generate the playing content 1121.

The playback content 1121 is set to the embedding section in which the embedded content 1122 is to be embedded. Where the embedding interval may be set at a location where the embedding of the embedded content 1122 is desired. The embedded section may be set to a time when the embedded content 1122 needs to be embedded, and the embedded section may be set to be triggered when a user performs an operation on the embedded section, and the embedded section is triggered to request the embedded content 1122 to be embedded when the user performs an operation on the embedded section.

In step S2, the embedded section identification module 121 identifies the start-stop position of the embedded content based on the start-stop position of the embedded section. The embedded section identification module 121 identifies the triggered embedded section according to the position marked by the request instruction to match the embedded section and the corresponding embedded content 1122 required to be embedded.

In step S2, the embedding section identification module 121 identifies the start-stop time of embedding the embedded content according to the start-stop time of the embedding section. The embedded interval recognition module 121 recognizes the triggered embedded interval according to the time marked by the request instruction to match the embedded interval and the corresponding embedded content 1122 required to be embedded.

When the embedded content stream is detected by the play detection module 123 to be played normally at the client 20, the play detection module 123 sends the play signal to the instruction receiving module 114 to determine that the operation instruction can be received.

In the step S3, the user interacts with the embedded content, the interaction operation is implemented, the instruction sending module 211 generates the interaction operation as the operation instruction, and sends the operation instruction to the content management platform 10 to request the interactive content 1123.

The content management platform 10 processes and generates the interactive content 1123 and processes the interactive content 1123 stream into the interactive content stream, embeds the interactive content stream into the client 20, and responds to the interactive operation of the user, time interaction of the user and the content.

Fig. 8 to 9C are application scenarios of the content embedding system and the method thereof according to the present invention. The content embedding system is applied to the push of game advertisements. Where game advertisements require content embedding and promotion in the application of the client 20. And after obtaining the game advertisement, the user can interact with the content of the game advertisement to play game experience. After the content embedding system is applied to game advertisements, a user can experience partial game scenes, characters, operations, special effects and the like in the promotion content in advance during game promotion. Meanwhile, when the user experiences the content of the game advertisement, the operation of the user can be quickly responded, so that the fluency of the game experienced by the user is facilitated, and good user experience is generated.

The content processing module 11 is communicatively connected to at least one content repository 100 for processing the generated content stream. Wherein the content generating module 112 generates at least one playing content 1121. The playing content 1121 is content of an application that needs to be promoted by a game. The game advertisement will be embedded in the content of the application.

When the user starts the application, the application outputs the playing content 1121, so that the user can obtain the application content. The playing content 1121 is subjected to stream processing by the content stream processing module 113 to form the playing content stream.

The transmission path selection module 115 determines that the distance between the client 20 and the content management platform 10 is large, which affects the transmission speed and requires the transfer station 30 to perform transfer. The transmission path selection module 115 selects at least one transfer station 30 to perform a transfer task between the content management platform 10 and the client 20 according to the network location of the client 20.

The content stream processing module 113 processes the content stream to generate the broadcast content stream, and the content embedding module 122 sends the broadcast content stream to the transfer station 30 according to the transfer station 30 determined by the transmission path module 114 to perform the transfer. The transfer station 30 forwards the broadcast content stream to the client 20 for content embedding.

Wherein the playing content 1121 is configured with a plurality of the embedding sections to embed the embedded content 1122 for playing the game advertisement. In the application scenario, when a user enters a page of an application, since the page is set with the embedded interval, when the user enters the page, the embedded interval is triggered, and the embedded content 1122 needs to be embedded, so as to promote a game. I.e., the game advertisement is placed on the page.

When the client 20 plays the playing content 1121 to trigger the embedded section, the instruction sending module 211 generates the request instruction and sends the request instruction to the transfer station 30, and the transfer station 30 forwards the request instruction to the content management platform 10, and the content management platform 10 performs processing on the request instruction. The instruction receiving module 114 receives the request instruction, and determines the embedded content 112 requested by the request instruction, i.e. the content of the game advertisement delivered on the page.

The instruction receiving module 114 sends the request execution to the content generating module 112, the content generating module 112 processes and generates the embedded content 1122, the content stream processing module 113 stream-processes the embedded content 1122 and generates the embedded content stream.

According to the monitoring of the transmission path selection module 115 on each transfer station 30, the transmission path selection module 115 continues to select the original transfer station 30 for transferring.

The embedding section identifying module 121 of the embedding module 12 identifies the embedding section that needs to be embedded according to the request instruction. The request instruction marks the start-stop position of the triggered embedding interval, and the embedding interval identification module 121 identifies the start-stop position where the embedded content stream needs to be embedded. The content embedding module 122 embeds the embedded content stream into the start-stop position where embedding is required, i.e. the corresponding triggered embedding interval.

The content embedding module 122 sends the embedded content stream to the relay station 30, and embeds the embedded content stream into the start-stop position to be embedded, i.e. the corresponding triggered embedding interval, through forwarding of the relay station 30.

When the embedded content stream is embedded in the client 20, the user obtains a game advertisement. The play detection module 123 of the embedded module 12 detects whether the embedded content stream is played, and if the play detection module 123 detects that the embedded content stream is played, the play detection module 123 sends the play signal to the instruction receiving module 114, so that the instruction receiving module 114 determines that the operation instruction can be received, and a user can interact with a game advertisement to experience a game.

When the user experiences the game, the user can operate the game to deeply experience characters, special effects, operation conditions and the like of the game. Therefore, the user can perform certain interactive operation. When the user generates the interactive operation, the instruction sending module 211 generates the operation instruction to request the interactive content 1123 which needs to be responded after the interactive operation is sent.

The operation instruction is sent to the transfer station 30 by the client 20, and the transfer station 30 forwards the operation instruction to the content management platform 10.

The instruction receiving module 114 receives the operation instruction, and determines the interactive content 1123 requested by the operation instruction, the content generating module 112 generates the interactive content 1123, the content unit generating module 1131 of the content stream processing module 113 generates the interactive content unit 1003 of the interactive content 1123, and the stream processing module 1132 performs stream processing on the interactive content unit 1003 to form the interactive content stream.

According to the monitoring of each transfer station 30 by the transmission path selection module 115, the transmission path selection module 115 continues to select the original transfer station 30 for transferring.

The embedding interval identification module 121 identifies start and end times of the interactive blocks that need to be embedded in the interactive content 1123 to determine the start and end times of the interactive content stream embedding.

The content embedding module 122 transmits the interactive content stream to the relay station 30, and the relay station 30 transmits the interactive content stream to the client 20.

The client 20 outputs the interactive content stream in response to the interactive operation of the user, and the user and the game can interact with each other.

In the application scene, the user operates the game character to attack so as to experience the game operation. The interactive content 1123 requested by the operation instruction is a game character attack scene. The instruction sending module 211 sends the operation instruction to the instruction receiving module 115. The instruction receiving module 115 determines the requested interactive content 1123 according to the operation instruction. The instruction receiving module 115 sends the operation instruction to the content generating module 112, so that the content generating module 112 generates the requested game character attack scene, and the content stream processing module 113 processes the game character attack scene stream to generate the interactive content unit 1003 and form an interactive content stream.

The embedded interval recognition module 121 recognizes the embedded interval of the interactive operation, and is triggered to the interactive block, and determines a start-stop position and a start-stop time of the interactive content 1123. The content embedding module 112 sends the interactive content stream to the transfer station 30, embeds the game character attack scene into the position where the user performs the interactive operation through the forwarding of the transfer station 30, and outputs the game character attack scene.

The user may continue to interact with the embedded content 1122, i.e., the content of the game advertisement, and experience the scene, character, of the game. The game advertisement is not limited to the traditional form of simply outputting the content due to the content of music, operation and the like, and the user can experience the content of the game and generate certain interaction with the game when obtaining the game advertisement, so that the putting effect of the game advertisement is enhanced. The content embedding system is applied to launch game advertisements, so that the transmission and output speed of the content can be improved, the fluency of the content can be guaranteed, and a user can have good experience.

It will be appreciated by persons skilled in the art that the embodiments of the invention described above and shown in the drawings are given by way of example only and are not limiting of the invention. The objects of the invention have been fully and effectively accomplished. The functional and structural principles of the present invention have been shown and described in the examples, and any variations or modifications of the embodiments of the present invention may be made without departing from the principles.

Claims

1. A content embedding system, comprising:

an embedding module, the embedding module identifies at least one embedding interval of at least one playing content;

a content processing module communicably connected to the embedding module, wherein the content processing module generates at least one embedded content stream according to the embedding section and transmits the embedded content stream to the embedding module, wherein the embedding module pairs at least one of the embedded content streams and at least one of the embedding sections, respectively, to embed the embedded content streams into the corresponding embedding sections; and

the interactive module senses at least one interactive operation with the embedded content stream to generate at least one operation instruction, and the operation instruction requests at least one interactive content;

the content processing module further comprises a content stream processing module, the content stream processing module converts the interactive content into at least one interactive content unit, the interactive content is subjected to stream processing to form an interactive content stream, the transmission unit of the interactive content is converted into the interactive content unit, the data transmission amount in unit time is reduced, and therefore the transmission speed is improved.

2. The content embedding system according to claim 1, wherein the embedding module includes an embedding section identification module that identifies start and end times of the embedding sections, respectively, the embedding module further includes a content embedding module that is communicably connected to the embedding section identification module to acquire the start and end times of the embedding sections, the content embedding module receives the embedded content streams, wherein the content embedding module embeds the corresponding embedded content streams in the embedding sections at the start and end times of the embedding sections according to the start and end times of the embedding sections.

3. The content embedding system according to claim 1, wherein the embedding module includes an embedding section identification module that identifies a start/stop position of each of the embedding sections, respectively, the embedding module further includes a content embedding module that is communicably connected to the embedding section identification module to acquire the start/stop position of each of the embedding sections, the content embedding module receives each of the embedded content streams, wherein the content embedding module embeds the corresponding embedded content stream into the playback content at the start/stop time of the embedding section according to the start/stop time of each of the embedding sections.

4. The content embedding system of claim 1, wherein the content processing module further comprises a content generation module that generates at least one embedded content and a content stream processing module communicatively coupled to the content generation module to stream each of the embedded contents resulting in the embedded content stream for each of the embedded contents.

5. The content embedding system according to claim 4, wherein the content stream processing module further includes a content unit generating module communicably connected to the content generating module to acquire the embedded content, and a stream processing module communicably connected to the content unit generating module to stream-process the embedded content units to obtain the embedded content stream, the content unit generating module converting the embedded content into at least one embedded content unit.

6. The content embedding system according to claim 4, wherein the content generation module generates the playing content and stream-processes the playing content by the content stream processing module to obtain at least one playing content stream, wherein the embedding interval is set in the playing content, when the playing content stream is played to the embedding interval, the embedding interval is triggered to generate a request instruction, the request instruction marks the triggered embedding interval, the content processing module generates the embedded content stream according to the request instruction, and the embedding module identifies the embedding interval according to the request instruction and embeds the embedded content stream into the triggered embedding interval.

7. The content embedding system according to claim 6, wherein the interactive module includes an instruction sending module, the content processing module includes an instruction receiving module, and the instruction sending module is communicatively connected to the instruction receiving module to send the operation instruction to the instruction receiving module so as to cause the instruction receiving module to determine the interactive content requested by the operation instruction.

8. The content embedding system of claim 7, wherein the embedding module further comprises a play detection unit, the play detection unit detects whether the embedded content stream is played, if the embedded content stream is played, the play detection unit sends at least one play signal to the command receiving module, so that the command receiving module can confirm to receive the operation command, and the content processing module transmits the interactive content stream according to the play signal sent by the play detection unit, so as to allow interaction between a user and the interactive content stream.

9. The content embedding system according to any one of claims 4 and 6, wherein the instruction receiving module sends the operation instruction to the content generating module, the content generating module generates the interactive content, the content unit generating module of the content stream processing module converts the interactive content into the interactive content unit, and the stream processing module performs stream processing on the interactive content unit to obtain at least one interactive content stream.

10. The content embedding system according to any one of claims 4 and 6, wherein the content generating module generates the interactive content, the content unit generating module of the content stream processing module converts the interactive content into at least one interactive content unit, the stream processing module performs stream processing on the interactive content unit to obtain at least one interactive content stream, and the content stream processing module determines the required interactive content stream according to the operation instruction sent by the instruction receiving module.

11. The content embedding system of claim 9, wherein the content processing module sends the interactive content stream requested by the operation instructions to the embedding module for embedding by the embedding module into the corresponding embedded content.

12. The content embedding system of claim 6, further comprising:

at least one transfer station, communicatively connected to the embedding module, for transferring the embedded content stream that the embedding module needs to embed content.

13. The content embedding system according to claim 12, wherein the embedding module further includes a transmission path selection module communicably connected to the interaction module and each of the transfer stations to detect a network location and a processing status of each of the interaction module and each of the transfer stations, wherein the transmission path selection module determines whether the interaction module is directly connected to the embedding module for transmission according to a transmission distance between the embedding module and the interaction module, and if the interaction module and the embedding module are directly connected to form a transmission path to ensure transmission efficiency, the embedding module directly sends the content stream to the interaction module for embedding the content, and the interaction module directly sends an instruction stream to the embedding module for requesting the content.

14. The content embedding system according to claim 12, wherein the transmission path selection module determines that the interaction module needs to be indirectly connected to the embedding module through at least one transfer station, the transmission path selection module selects the transfer station that needs to be transferred to form at least one transmission path to ensure transmission efficiency, the embedding module sends the content stream to the transfer station, the transfer station forwards the content stream to the interaction module, the interaction module sends the instruction stream to the transfer station, and the transfer station forwards the instruction stream to the embedding module to request the content.

15. The content embedding system of claim 6, wherein the content processing module preprocesses the content library to generate the content and pre-streams the content to obtain the content stream, to transmit the content stream according to the instruction stream sent by the interaction module to embed the content stream.

16. A content embedding method, comprising the steps of:

(A) Identifying at least one embedded interval of at least one playing content;

(B) Matching at least one embedded content stream of at least one embedded content to the embedding interval, wherein the step B further comprises the steps of:

(B1) Converting the interactive content into at least one interactive content unit;

(B2) Streaming the interactive content; and

(B3) Converting the transmission unit of the interactive content into the interactive content unit to form an interactive content stream and embedding the interactive content stream into the embedded content for interactive operation, thereby reducing the data transmission amount in unit time and improving the transmission speed; the embedded content stream is a game advertisement, the interactive content is a game experience scene, and the interactive module outputs the interactive content stream based on the interactive operation, so that the interaction with the game experience scene is realized.

17. The method of claim 16, further comprising the step of: and streaming the embedded content to obtain the embedded content stream.