CN110113636A - Barrage display methods, barrage method for pushing, terminal device and server - Google Patents

Barrage display methods, barrage method for pushing, terminal device and server Download PDF

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Publication number
CN110113636A
CN110113636A CN201910349550.7A CN201910349550A CN110113636A CN 110113636 A CN110113636 A CN 110113636A CN 201910349550 A CN201910349550 A CN 201910349550A CN 110113636 A CN110113636 A CN 110113636A
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CN
China
Prior art keywords
bullet screen
display mode
barrage
display
message
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Pending
Application number
CN201910349550.7A
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Chinese (zh)
Inventor
樊永祥
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Vivo Mobile Communication Co Ltd
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Vivo Mobile Communication Co Ltd
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Application filed by Vivo Mobile Communication Co Ltd filed Critical Vivo Mobile Communication Co Ltd
Priority to CN201910349550.7A priority Critical patent/CN110113636A/en
Publication of CN110113636A publication Critical patent/CN110113636A/en
Pending legal-status Critical Current

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/251—Learning process for intelligent management, e.g. learning user preferences for recommending movies
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25875—Management of end-user data involving end-user authentication
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25891—Management of end-user data being end-user preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/488—Data services, e.g. news ticker
    • H04N21/4884—Data services, e.g. news ticker for displaying subtitles

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  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Computer Graphics (AREA)
  • Computer Security & Cryptography (AREA)
  • Computing Systems (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The present invention provides barrage display methods, barrage method for pushing, terminal device and server, which is applied to terminal device, comprising: in the case where playing multimedia file, receives the barrage message that server is sent；In the case where barrage message includes the first barrage with the behavioural habits information matches of user account number, the first barrage is shown in the broadcast interface of multimedia file according to the first display mode, wherein user account number is the account number of terminal device logs；In the case where barrage message includes the second barrage unmatched with behavioural habits information, the second barrage is shown in broadcast interface according to the second display mode.The present invention is due to showing the first barrage in the broadcast interface of multimedia file according to the first display mode, and the second barrage is shown in broadcast interface according to the second display mode, barrage content is presented to user with can be realized differentiation in this way, so that the display effect of barrage is more preferable.

Description

Bullet screen display method, bullet screen pushing method, terminal device and server
Technical Field
The invention relates to the technical field of communication, in particular to a bullet screen display method, a bullet screen pushing method, terminal equipment and a server.
Background
Along with the popularization of terminal equipment, more and more people choose to use the terminal equipment to watch videos, and in order to enrich the video content and improve the user experience, the bullet screen technology is developed.
The barrage (barrage) refers to a commentary subtitle that appears directly on a playback interface of a video when the video is viewed. Due to the fact that the barrage is arranged, when a user of the terminal equipment watches videos, the user can release own feelings on a screen at any time, meanwhile comments of other users of the same time node can be watched, and the user can see the videos together.
However, in the existing bullet screen technology, the bullet screen content is indiscriminately displayed on the video playing interface, which results in poor display effect of the bullet screen.
Disclosure of Invention
The embodiment of the invention provides a bullet screen display method, a bullet screen pushing method, terminal equipment and a server, and aims to solve the problem that the display effect of a bullet screen is poor due to the fact that the content of the bullet screen is indiscriminately displayed on a video playing interface in the existing bullet screen technology.
In order to solve the technical problem, the invention is realized as follows:
in a first aspect, an embodiment of the present invention provides a bullet screen display method, applied to a terminal device, including:
under the condition of playing the multimedia file, receiving a bullet screen message sent by a server;
displaying a first bullet screen on a playing interface of the multimedia file according to a first display mode under the condition that the bullet screen message comprises the first bullet screen matched with the behavior habit information of the user account, wherein the user account is an account logged in by the terminal equipment;
and under the condition that the bullet screen message comprises a second bullet screen which is not matched with the behavior habit information, displaying the second bullet screen on the playing interface according to a second display mode.
In a second aspect, an embodiment of the present invention further provides a bullet screen pushing method, applied to a server, including:
determining a bullet screen to be displayed of a multimedia file played by a terminal device;
and pushing a bullet screen message to the terminal equipment, wherein the bullet screen message comprises a first bullet screen under the condition that the bullet screen to be displayed has the first bullet screen matched with the behavior habit information of the user account, the bullet screen message is used for enabling the terminal equipment to be in a first display mode to display the first bullet screen on the playing interface of the multimedia file, the bullet screen message comprises a second bullet screen under the condition that the bullet screen to be displayed has the second bullet screen unmatched with the behavior habit information of the user account, the bullet screen message is used for enabling the terminal equipment to be in the playing interface to display the second bullet screen according to the second display mode, and the user account is the account logged in by the terminal equipment.
In a third aspect, an embodiment of the present invention further provides a terminal device, including:
the receiving module is used for receiving the barrage message sent by the server under the condition of playing the multimedia file;
the display module is used for displaying the first bullet screen on a playing interface of the multimedia file according to a first display mode under the condition that the bullet screen message comprises a first bullet screen matched with the behavior habit information of the user account, wherein the user account is an account logged in by the terminal equipment;
and under the condition that the bullet screen message comprises a second bullet screen which is not matched with the behavior habit information, displaying the second bullet screen on the playing interface according to a second display mode.
In a fourth aspect, an embodiment of the present invention further provides a server, including:
the determining module is used for determining a bullet screen to be displayed of the multimedia file played by the terminal equipment;
the push module is used for transmitting a bullet screen message to the terminal equipment, wherein the bullet screen message is used for enabling the terminal equipment to be in a first display mode under the condition that a first bullet screen matched with behavior habit information of a user account exists in the bullet screen to be displayed, the bullet screen message comprises the first bullet screen, the bullet screen message is used for enabling the terminal equipment to be in the display interface of the multimedia file to display the first bullet screen under the condition that a second bullet screen unmatched with the behavior habit information of the user account exists in the bullet screen to be displayed, the bullet screen message comprises the second bullet screen, the bullet screen message is used for enabling the terminal equipment to be in the display interface to display the second bullet screen according to the second display mode, and the user account is the account number logged in by the terminal equipment.
In a fifth aspect, an embodiment of the present invention further provides a terminal device, which includes a processor, a memory, and a computer program that is stored in the memory and is executable on the processor, and when the computer program is executed by the processor, the steps of the bullet screen display method provided in the first aspect are implemented.
In a sixth aspect, an embodiment of the present invention further provides a server, which includes a processor, a memory, and a computer program stored on the memory and executable on the processor, where the computer program, when executed by the processor, implements the steps of the bullet screen pushing method provided in the second aspect.
In a seventh aspect, an embodiment of the present invention further provides a computer-readable storage medium, where a computer program is stored on the computer-readable storage medium, and the computer program, when executed by a processor, implements the steps of the bullet screen display method provided in the first aspect, or the computer program, when executed by the processor, implements the steps of the bullet screen pushing method provided in the second aspect.
In the embodiment of the invention, the first barrage is displayed on the playing interface of the multimedia file according to the first display mode, and the second barrage is displayed on the playing interface according to the second display mode, so that barrage content can be differentially presented to a user, and the display effect of the barrage can be better.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings needed to be used in the description of the embodiments of the present invention will be briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art that other drawings can be obtained according to these drawings without inventive exercise.
Fig. 1 is a block diagram of a bullet screen system to which embodiments of the present invention are applicable;
fig. 2 is a flowchart of a bullet screen display method according to an embodiment of the present invention;
fig. 3 is a flowchart of a bullet screen pushing method according to an embodiment of the present invention;
FIG. 4 is an example diagram of an embodiment of the present invention;
fig. 5 is a structural diagram of a terminal device according to an embodiment of the present invention;
FIG. 6 is a block diagram of a server provided by an embodiment of the present invention;
fig. 7 is a block diagram of a determination module in a server according to an embodiment of the present invention;
fig. 8 is a structural diagram of another terminal device provided in the embodiment of the present invention;
fig. 9 is a block diagram of another server according to an embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be described clearly and completely with reference to the accompanying drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, not all, embodiments of the present invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without any inventive step, are within the scope of the present invention.
Referring to fig. 1, fig. 1 is a structural diagram of a pop-up screen system applicable to the embodiment of the present invention, and as shown in fig. 1, the pop-up screen system includes a terminal Device 11 and a server 12, where the terminal Device 11 may be a Mobile phone, a tablet personal Computer (tablet personal Computer), a Laptop Computer (Laptop Computer), a Personal Digital Assistant (PDA), a Mobile Internet Device (MID), a Wearable Device (Wearable Device), a desktop Computer, a television, or the like; the server 12 may be a background server of a playing platform on the terminal device 11 for playing the multimedia file.
Referring to fig. 2, fig. 2 is a flowchart of a bullet screen display method according to an embodiment of the present invention. As shown in fig. 2, the bullet screen display method according to the embodiment of the present invention is applied to a terminal device, and includes the following steps:
step 201, receiving a bullet screen message sent by a server under the condition of playing a multimedia file.
The multimedia file may be various multimedia files such as video, audio, picture, or text, and the embodiment of the present invention is not limited thereto.
Step 202, under the condition that the barrage message comprises a first barrage matched with the behavior habit information of the user account, displaying the first barrage on a playing interface of the multimedia file according to a first display mode, wherein the user account is an account logged in by the terminal equipment;
and under the condition that the bullet screen message comprises a second bullet screen which is not matched with the behavior habit information, displaying the second bullet screen on the playing interface according to a second display mode.
In the embodiment of the invention, the behavior habit information of the user account can also be called as the behavior habit information of the user, because the behavior habit information of the user account usually records the behavior habit of the user when the user uses the terminal device.
Specifically, the behavior habit information of the user account may be used to reflect at least one of the following: habit features of the user account, favorite features of the user account, and focus features of the user account.
In practical application, the behavior habit information of the user account can be determined according to browsing records and/or comment records and/or other operation records of the user on the terminal device logged with the user account. Specifically, the type of textual content (e.g., electronic book, news, magazine, novel, etc.) read by the user on the terminal device logged in with the user account, the type of music listened to, and the type of video watched by the user may be collected and recorded in some form (e.g., in vocabulary or sentence form) as the behavior habit information of the user account; for example, if the user reads a gourmet magazine on the terminal device logged in with the user account, the behavior habit information of the user account may include gourmet. Specifically, the content of comments (for example, comments issued for articles, novels, news, microblogs, circles of friends, videos, and the like) issued by the user through the terminal device logged in with the user account may also be collected, and the content of the comments is extracted or summarized and then recorded in a certain form (for example, a vocabulary form or a sentence form) as the behavior habit information of the user account; for example, the content of a video comment issued by a user through a terminal device logged in with a user account is: the girl hero is good and beautiful, then the behavior habit information of the user account can include the girl hero beauty. It should be noted that, in the process of determining the behavior habit information of the user account according to the browsing record and/or the comment record and/or other operation records of the user on the terminal device logged with the user account, the algorithm that can be utilized at least includes one of the following: machine learning algorithm, neural network algorithm, artificial intelligence algorithm.
In addition, in practical application, the behavior habit information of the user account can be collected by the terminal device logged with the user account, and can also be collected by the server. The behavior habit information of the user account can be stored in the terminal equipment registered with the user account, and can also be stored in the server.
In the embodiment of the present invention, the first bullet screen and the second bullet screen may be distinguished by the terminal device. For example, after receiving the barrage message, the terminal device may match the content of the barrage in the barrage message with the behavior habit information of the user account acquired by the terminal device (locally acquired or acquired from a server), so as to distinguish the first barrage from the second barrage. Here, when the content of the bullet screen in the bullet screen message is matched with the behavior habit information of the user account, an algorithm that can be used includes, but is not limited to, a fuzzy matching algorithm. When the terminal equipment distinguishes the first bullet screen from the second bullet screen, the operation burden of the server can be reduced; meanwhile, the size of the bullet screen message can be reduced, and the multimedia file can be smoothly played under the condition of a certain network speed.
The first bullet screen and the second bullet screen can be distinguished by the server. For example, the server may distinguish the first bullet screen and the second bullet screen according to a matching condition of the content of the bullet screen and the behavior habit information of the obtained user account (obtained from a local device or from a terminal device), and encapsulate the first bullet screen and the second bullet screen into bullet screen messages according to a preset encapsulation rule (that is, the bullet screen messages at this time may only include the first bullet screen and the second bullet screen encapsulated according to the preset encapsulation rule), so that the terminal device can identify the first bullet screen and the second bullet screen in the bullet screen messages according to the preset encapsulation rule. For example, the server may distinguish the first bullet screen and the second bullet screen according to a matching condition between the content of the bullet screen and the acquired behavior habit information of the user account, and add a first identifier for identifying the first bullet screen and a second identifier for identifying the second bullet screen in the bullet screen message (that is, the bullet screen message at this time includes at least the first bullet screen, the second bullet screen, the first identifier and the second identifier), so that the terminal device can identify the first bullet screen according to the first identifier and identify the second bullet screen according to the second identifier. When the server distinguishes the first bullet screen and the second bullet screen, the burden of the terminal equipment can be reduced, and the phenomenon of blocking or dead halt of the terminal equipment can be further reduced.
In the embodiment of the present invention, the display manner may include at least one of the following: display time (which may be understood as dwell time on the play interface), display font, font color, display background color, font transparency, pop-up mode (e.g., fading), movement mode (e.g., pan, jump, scroll), speed of movement, and the like. For example, the first display mode may be: the display time is more than or equal to the preset time length, the display font is a bold font, the color of the font is dark yellow, and the moving speed is less than or equal to the preset speed; the second display mode may be: the display time is less than the preset time length, the display font is a non-bold font, the font color is white, and the moving speed is greater than the preset speed. Of course, the display mode may include other aspects besides the above-mentioned list, and the embodiment of the present invention is not limited thereto.
In the embodiment of the invention, the first barrage is displayed on the playing interface of the multimedia file according to the first display mode, and the second barrage is displayed on the playing interface according to the second display mode, so that barrage content can be differentially presented to a user, and the display effect of the barrage can be better.
In the embodiment of the present invention, the first display mode and the second display mode may be determined by the terminal device, or may be determined by the server.
When the first display mode and the second display mode are determined by the terminal device, the barrage message may only include the first barrage and/or the second barrage. When the terminal equipment determines a display mode and a second display mode, the operation burden of the server can be reduced; meanwhile, the size of the bullet screen message can be reduced, and the multimedia file can be more smoothly played under the condition of a certain network speed.
When the first display mode and the second display mode are determined by the server, the barrage message can include display mode information besides the first barrage and/or the second barrage. The concrete description is as follows:
optionally, in a case that the bullet screen message includes the first bullet screen, the bullet screen message further includes: the first display mode information is used for indicating that the first bullet screen is displayed according to the first display mode;
in the case that the barrage message includes the second barrage, the barrage message further includes: and the second display mode information is used for indicating that the second bullet screen is displayed according to the second display mode.
The bullet screen message comprises the first display mode information and the second display mode information, so that the terminal equipment does not need to determine the display mode, and the burden of the terminal equipment can be reduced.
Optionally, the first display mode is a display mode matched with the behavior habit information, and the second display mode is a preset display mode; or,
the first display mode and the second display mode are both preset display modes.
The first display mode matched with the behavior habit information can be understood as follows: the first display mode is determined according to the behavior habit information, and specifically, for example, when the behavior habit information includes a bold word and a yellow mark, the first display mode determined according to the behavior habit information may be: the display font is a bold font, and the display background color is yellow.
Because the first display mode is the display mode that matches with the action habit information, the second display mode is predetermined display mode to make the display effect of first barrage can accord with the action habit of user account more and be used to, like this, can enough make the display effect better, also can save the loaded down with trivial details operation that the user set up the display mode of oneself habit or happy, reduced the operation degree of difficulty, increase user's experience good feeling.
Because the first display mode and the second display mode are both preset display modes, the implementation of the embodiment of the invention is simpler, and the operation burden of the terminal equipment or the server can be reduced.
Optionally, when the playing interface is the preset interface, the total number of the bullet screens included in the bullet screen message is less than or equal to the preset value.
The preset interface may be a play interface with a preset mark. In a specific application, the preset interface may be a play interface that is specified in advance by a relevant person according to content of the multimedia file, for example, the multimedia file is a video including 20 play interfaces, and the relevant person manually adds a preset mark to an eighth play interface and a ninth play interface among the eighth play interface and the ninth play interface, so as to specify the eighth play interface and the ninth play interface as the preset interface. In a specific application, the preset interface may also be a play interface accurately defined by the server according to the preset boundary.
The total number of bullet screens included in the bullet screen message can be understood as: the total number of the first bullet screen and the second bullet screen in the bullet screen message.
Because the total number of the barrage included in the barrage message is less than or equal to the preset value under the condition that the playing interface is the preset interface, the number of the barrages displayed on the playing interface can be flexibly adjusted according to the playing time, so that the playing interference of the display of the barrage on important content or wonderful content of the multimedia file can be reduced, and the user experience can be further improved.
Optionally, displaying the first barrage on the play interface of the multimedia file according to the first display mode, including:
displaying a first bullet screen at a blank position of a playing interface of the multimedia file according to a first display mode;
displaying a second barrage on the playing interface according to a second display mode, wherein the second barrage comprises:
and displaying a second bullet screen at a blank position of the playing interface according to a second display mode, wherein the blank position is a position of the playing interface where the preset information is not displayed.
The preset information may include at least one of the following: characters, animals, subtitles. Note that the blank position is only not displayed with the preset information, but may display other information than the preset information, for example, when the preset information includes a person, an animal, and a subtitle, the blank position may display a background although the person, the animal, and the subtitle are not displayed.
The determination of the blank position may be implemented by using at least one of an image processing algorithm, a pattern recognition algorithm, a neural network algorithm, and the like. The blank position can be determined by the terminal equipment or the server. When the blank position is determined by the terminal device, the bullet screen message may include only the first bullet screen and/or the second bullet screen. When the blank position is determined by the server, the bullet screen message may further include first display position information for indicating that the first bullet screen is displayed at the blank position and/or second display position information for indicating that the second bullet screen is displayed at the blank position, in addition to the first bullet screen and/or the second bullet screen.
Because first bullet curtain and second bullet curtain all show the blank position at the broadcast interface to can guarantee at the play in-process of multimedia file, do not shelter from some important information at the broadcast interface, also can make the demonstration of bullet curtain clearer simultaneously, like this, can compromise better bullet curtain display effect and better multimedia file broadcast effect.
Optionally, displaying the first barrage on the play interface of the multimedia file according to the first display mode, including:
displaying a first barrage at a first position of a playing interface of the multimedia file according to a first display mode;
displaying a second barrage on the playing interface according to a second display mode, wherein the second barrage comprises:
and displaying a second barrage at a second position of the playing interface according to a second display mode, wherein the second position and the first position are different positions of the playing interface.
The first position can be a display position matched with the behavior habit information of the user account, and the second position can be a preset display position; or the first position and the second position are both preset display positions. In practical applications, the first position may be a middle position of the top or the bottom of the playing interface, and the second position may be edge positions of two sides of the playing interface, which is not limited in the embodiments of the present invention.
The first position and the second position may be determined by the terminal device or may be determined by the server. When the first position and the second position are determined by the terminal device, the bullet screen message may include only the first bullet screen and/or the second bullet screen. When the first position and the second position are determined by the server, the bullet screen message may further include third display position information for indicating that the first bullet screen is displayed at the first position and/or fourth display position information for indicating that the second bullet screen is displayed at the second position, in addition to the first bullet screen and/or the second bullet screen.
Because show first bullet curtain and second bullet curtain in the different positions of playing the interface to can further enlarge the demonstration difference of first bullet curtain and second bullet curtain, make the demonstration difference of first bullet curtain and second bullet curtain present in front of the user more obviously, and then can make the display effect of bullet curtain better.
It should be noted that, various optional implementations described in the embodiments of the present invention may be implemented in combination with each other or implemented separately, and the embodiments of the present invention are not limited thereto.
The embodiment of the invention provides a bullet screen display method, which achieves the purposes of not only freeing the two hands of a user, but also enabling terminal equipment to understand the user. The intelligent video bullet screen system has the advantages of being capable of intelligently achieving video bullet screen, automatically filtering bullet screen content, automatically configuring individual bullet screen, intelligently selecting video areas and pushing opportunities and the like, complex operation of users is omitted, quality and experience of watching contents of the users are improved, and perception value of a mobile phone in the heart of the users is improved.
Specifically, the embodiment of the invention has the following beneficial effects:
the method is characterized in that huge data of large data of a database and the Internet are utilized, a machine learning algorithm, an image processing algorithm, a pattern recognition algorithm, a fuzzy matching algorithm, a neural network algorithm, an artificial intelligence algorithm and the like are applied, and the problems of screen refreshing and unhealthy video bullet screen content, complicated user personalized setting, fixed bullet screen position and opportunity and the like are solved by combining modern advanced technologies such as high operation speed and large storage capacity of an interconnection server; the embodiment of the invention has the advantages of automatically filtering the content of the pop-up screen, realizing the personalized automatic configuration of the pop-up content, avoiding the setting operation of a user in the whole process of the video, intelligently selecting the pop-up position and the pop-up time and the like, improving the unpleasant experience of the user, and improving the perception value of the mobile phone product in the user center.
Fig. 3 is a flowchart of a bullet screen pushing method according to an embodiment of the present invention. The bullet screen display method shown in fig. 3 may be applied to a server.
As shown in fig. 3, the bullet screen pushing method according to the embodiment of the present invention includes the following steps:
step 301, determining a bullet screen to be displayed of a multimedia file played by a terminal device;
step 302, a bullet screen message is pushed to the terminal device, wherein the bullet screen message includes a first bullet screen when a first bullet screen matching the behavior habit information of the user account exists in the bullet screen to be displayed, the bullet screen message is used for enabling the terminal device to display the first bullet screen on a playing interface of the multimedia file according to a first display mode, the bullet screen message includes a second bullet screen when a second bullet screen unmatched with the behavior habit information of the user account exists in the bullet screen to be displayed, the bullet screen message is used for enabling the terminal device to display the second bullet screen on the playing interface according to a second display mode, and the user account is an account logged in the terminal device.
In the embodiment of the present invention, for explanations of the terminal device, the multimedia file, behavior habit information of the user account, the distinction between the first bullet screen and the second bullet screen, the bullet screen message, the display mode, the first display mode, the second display mode, and the like, reference may be made to the descriptions of corresponding parts in the embodiment corresponding to fig. 2, which are not described herein again.
In practical applications, the bullet screen to be displayed may be a partial bullet screen of the multimedia file or a whole bullet screen of the multimedia file, and the embodiment of the present invention is not limited thereto.
In the embodiment of the invention, the bullet screen message is used for enabling the terminal device to display the first bullet screen on the playing interface of the multimedia file according to the first display mode when the bullet screen message comprises the first bullet screen, and the bullet screen message is used for enabling the terminal device to display the second bullet screen on the playing interface according to the second display mode when the bullet screen message comprises the second bullet screen. Therefore, the terminal equipment receiving the bullet screen message can present bullet screen contents to the user in a differentiated mode, and the display effect of the bullet screen can be better.
In the embodiment of the present invention, the first display mode and the second display mode may be determined by the terminal device, or may be determined by the server.
When the first display mode and the second display mode are determined by the terminal device, the barrage message may only include the first barrage and/or the second barrage. When the terminal equipment determines a display mode and a second display mode, the operation burden of the server can be reduced; meanwhile, the size of the bullet screen message can be reduced, and the multimedia file can be more smoothly played under the condition of a certain network speed.
When the first display mode and the second display mode are determined by the server, the barrage message can include display mode information besides the first barrage and/or the second barrage. The concrete description is as follows:
optionally, in a case that the bullet screen to be displayed has the first bullet screen, the bullet screen message further includes: the first display mode information is used for indicating that the first bullet screen is displayed according to the first display mode;
under the condition that the bullet screen to be displayed has a second bullet screen, the bullet screen message further comprises: and the second display mode information is used for indicating that the second bullet screen is displayed according to the second display mode.
The bullet screen message comprises the first display mode information and the second display mode information, so that the terminal equipment does not need to determine the display mode, and the burden of the terminal equipment can be reduced.
Optionally, the first display mode is a display mode matched with the behavior habit information, and the second display mode is a preset display mode; or,
the first display mode and the second display mode are both preset display modes.
The first display mode matched with the behavior habit information can be understood as follows: the first display mode is determined according to the behavior habit information.
Because the first display mode is the display mode that matches with the action habit information, the second display mode is predetermined display mode to make the display effect of first barrage can accord with the action habit of user account more and be used to, like this, can enough make the display effect better, also can save the loaded down with trivial details operation that the user set up the display mode of oneself habit or happy, reduced the operation degree of difficulty, increase user's experience good feeling.
Because the first display mode and the second display mode are both preset display modes, the implementation of the embodiment of the invention is simpler, and the operation burden of the terminal equipment or the server can be reduced.
Optionally, when the playing interface of the multimedia file is a preset interface, the total number of the barrage included in the barrage message is less than or equal to the preset value.
For the explanation of the preset interface and the total number of the bullet screens included in the bullet screen message, reference may be made to the explanation of corresponding parts in the embodiment corresponding to fig. 1, which is not described herein again.
Because the total number of the barrage included in the barrage message is less than or equal to the preset value under the condition that the playing interface is the preset interface, the number of the barrages displayed on the playing interface can be flexibly adjusted according to the playing time, so that the playing interference of the display of the barrage on important content or wonderful content of the multimedia file can be reduced, and the user experience can be further improved.
Optionally, determining a bullet screen to be displayed of a multimedia file played by a terminal device includes:
acquiring a bullet screen to be pushed of a multimedia file played by a terminal device;
and filtering the bullet screen to be pushed to obtain the bullet screen to be displayed.
Wherein, the bullet screen to be pushed can be understood as an unfiltered bullet screen.
In practical application, the filtering of the bullet screens to be pushed can be realized by controlling the number of the bullet screens with the same content in the bullet screens to be pushed within a preset range, and the filtering is commonly understood to be the bullet screen brushing; filtering the swipe bullet screens may be based on counting the number of times the bullet screens of the same content are screened. Treat the propelling movement barrage and filter also can be according to preset filtration information, will treat that the bullet curtain that matches with the filtration information in the propelling movement barrage gets rid of, will treat that the bullet curtain that unmatched with the filtration information in the propelling movement barrage leaves. Here, the filtering information may be words, or sentences for indicating that the content is unhealthy, badly affected, violating laws and regulations, and violating morals, and the like, and the collection sources of the filtering information may include, but are not limited to: information in legal and regulatory databases, information in moral level databases, keywords filtered by selection of other user accounts, and the like.
Because treat the propelling movement barrage and filter, obtain treating and show the barrage to can not carry out under the condition of manual setting shielding word at the user, certain bad barrage of automatic filtration, and then can optimize the display effect of barrage, also can save user's partial operation simultaneously, reduce the complexity of operation, promote user's experience.
Optionally, under the condition that the bullet screen message includes the first bullet screen, the bullet screen message further includes first display position information for indicating that the first bullet screen is displayed at a blank position, where the blank position is a position of the play interface where the preset information is not displayed;
in the case where the bullet screen message includes the second bullet screen, the bullet screen message further includes second display position information for indicating that the second bullet screen is displayed at the blank position.
For the explanation of the preset information, the blank position, and the like, reference may be made to the description of the corresponding parts in the embodiment corresponding to fig. 2, which is not described herein again.
Because under the condition that the bullet screen message includes the first bullet screen, the bullet screen message still includes the first display position information that is used for instructing to show first bullet screen at blank position, under the condition that the bullet screen message includes the second bullet screen, the bullet screen message still includes the second display position information that is used for instructing to show the second bullet screen at blank position, thereby can make first bullet screen and second bullet screen all show at the blank position of broadcast interface, and then can guarantee at the play in-process of multimedia file, do not shelter from some important information of broadcast interface, also can make the demonstration of bullet screen clearer simultaneously, like this, can compromise better bullet screen display effect and better multimedia file broadcast effect.
Optionally, in a case that the bullet screen message includes the first bullet screen, the bullet screen message further includes third display position information for indicating that the first bullet screen is displayed at the first position;
and under the condition that the bullet screen message comprises a second bullet screen, the bullet screen message further comprises fourth display position information used for indicating that the second bullet screen is displayed at a second position, wherein the second position and the first position are different positions of the playing interface.
For the explanation of the first position, the second position, etc., reference may be made to the description of the corresponding parts in the embodiment corresponding to fig. 2, which is not repeated herein.
In the case that the bullet screen message comprises the first bullet screen, the bullet screen message further comprises third display position information for indicating that the first bullet screen is displayed at the first position; under the condition that the bullet screen message includes the second bullet screen, the bullet screen message still includes the fourth display position information that is used for instructing to show the second bullet screen at the second position to can make first bullet screen and second bullet screen show at the different positions of playing the interface, and then can further increase the display difference of first bullet screen and second bullet screen, make the display difference of first bullet screen and second bullet screen present in front of the user more obviously, finally can make the display effect of bullet screen better.
It should be noted that, various optional implementations described in the embodiments of the present invention may be implemented in combination with each other or implemented separately, and the embodiments of the present invention are not limited thereto.
For ease of understanding, video is illustrated herein as a multimedia file.
For example, as shown in fig. 4, when a user plays a video, if the user selects to open a barrage, the server first filters the barrage of the video to extract a barrage whose content meets the requirement; then, the server marks the types of the filtered bullet screens according to the behavior habits of the users, specifically, the server marks the bullet screens matched with the behavior habits of the users as first bullet screens, and marks the bullet screens unmatched with the behavior habits of the users as second bullet screens; and finally, carrying out self-adaptive display on the bullet screen.
Here, the behavior habit of the user may be understood as the behavior habit information of the user account in the foregoing embodiment.
Referring to fig. 5, fig. 5 is a structural diagram of a terminal device according to an embodiment of the present invention, and as shown in fig. 5, the terminal device 500 includes:
a receiving module 501, configured to receive a bullet screen message sent by a server when a multimedia file is played;
the display module 502 is configured to display a first barrage on a play interface of a multimedia file according to a first display mode when the barrage message includes the first barrage matched with behavior habit information of a user account, where the user account is an account logged in by a terminal device;
and under the condition that the bullet screen message comprises a second bullet screen which is not matched with the behavior habit information, displaying the second bullet screen on the playing interface according to a second display mode.
Optionally, in a case that the bullet screen message includes the first bullet screen, the bullet screen message further includes: the first display mode information is used for indicating that the first bullet screen is displayed according to the first display mode;
in the case that the barrage message includes the second barrage, the barrage message further includes: and the second display mode information is used for indicating that the second bullet screen is displayed according to the second display mode.
Optionally, the first display mode is a display mode matched with the behavior habit information, and the second display mode is a preset display mode; or,
the first display mode and the second display mode are both preset display modes.
Optionally, when the playing interface is the preset interface, the total number of the bullet screens included in the bullet screen message is less than or equal to the preset value.
The terminal device 500 can implement each process implemented by the terminal device in the method embodiment corresponding to fig. 2, and is not described herein again to avoid repetition.
According to the terminal device 500 of the embodiment of the present invention, since the first barrage is displayed on the playing interface of the multimedia file according to the first display mode and the second barrage is displayed on the playing interface according to the second display mode, the barrage content can be presented to the user in a differentiated manner, so that the display effect of the barrage can be better.
Referring to fig. 6, fig. 6 is a structural diagram of a server according to an embodiment of the present invention, and as shown in fig. 6, a server 600 includes:
the determining module 601 is configured to determine a bullet screen to be displayed of a multimedia file played by a terminal device;
the pushing module 602 is configured to push a bullet screen message to the terminal device, where the bullet screen message includes a first bullet screen when there is a first bullet screen matching with the behavior habit information of the user account in the bullet screen to be displayed, the bullet screen message is used to enable the terminal device to display the first bullet screen on the play interface of the multimedia file according to a first display mode, and when there is a second bullet screen unmatched with the behavior habit information of the user account in the bullet screen to be displayed, the bullet screen message includes a second bullet screen, and the bullet screen message is used to enable the terminal device to display the second bullet screen on the play interface according to a second display mode, where the user account is an account logged in by the terminal device.
Optionally, in a case that the bullet screen to be displayed has the first bullet screen, the bullet screen message further includes: the first display mode information is used for indicating that the first bullet screen is displayed according to the first display mode;
under the condition that the bullet screen to be displayed has a second bullet screen, the bullet screen message further comprises: and the second display mode information is used for indicating that the second bullet screen is displayed according to the second display mode.
Optionally, the first display mode is a display mode matched with the behavior habit information, and the second display mode is a preset display mode; or,
the first display mode and the second display mode are both preset display modes.
Optionally, when the playing interface of the multimedia file is a preset interface, the total number of the barrage included in the barrage message is less than or equal to the preset value.
Optionally, as shown in fig. 7, the determining module 601 includes:
an obtaining unit 6011, configured to obtain a bullet screen to be pushed of a multimedia file played by a terminal device;
and the filtering unit 6012 is configured to filter the bullet screen to be pushed, so as to obtain the bullet screen to be displayed.
The server 600 can implement each process implemented by the server in the method embodiment corresponding to fig. 3, and is not described herein again to avoid repetition.
The server 600 of the embodiment of the present invention is configured to, when the barrage message includes the first barrage, enable the terminal device to display the first barrage on the play interface of the multimedia file according to the first display mode, and when the barrage message includes the second barrage, enable the terminal device to display the second barrage on the play interface according to the second display mode. Therefore, the terminal equipment receiving the bullet screen message can present bullet screen contents to the user in a differentiated mode, and the bullet screen display effect can be better.
Fig. 8 is a schematic diagram of a hardware structure of a terminal device for implementing various embodiments of the present invention, where the terminal device 800 includes, but is not limited to: a radio frequency unit 801, a network module 802, an audio output unit 803, an input unit 804, a sensor 805, a display unit 806, a user input unit 807, an interface unit 808, a memory 809, a processor 810, and a power supply 811. Those skilled in the art will appreciate that the terminal device configuration shown in fig. 8 does not constitute a limitation of the terminal device, and that the terminal device may include more or fewer components than shown, or combine certain components, or a different arrangement of components. In the embodiment of the present invention, the terminal device includes, but is not limited to, a mobile phone, a tablet computer, a notebook computer, a palm computer, a vehicle-mounted terminal, a wearable device, a pedometer, and the like.
Wherein the processor 810 is configured to:
under the condition of playing the multimedia file, receiving a bullet screen message sent by a server;
under the condition that the barrage message comprises a first barrage matched with the behavior habit information of the user account, displaying the first barrage on a playing interface of the multimedia file according to a first display mode, wherein the user account is an account logged in by the terminal equipment;
and under the condition that the bullet screen message comprises a second bullet screen which is not matched with the behavior habit information, displaying the second bullet screen on the playing interface according to a second display mode.
Optionally, in a case that the bullet screen message includes the first bullet screen, the bullet screen message further includes: the first display mode information is used for indicating that the first bullet screen is displayed according to the first display mode;
in the case that the barrage message includes the second barrage, the barrage message further includes: and the second display mode information is used for indicating that the second bullet screen is displayed according to the second display mode.
Optionally, the first display mode is a display mode matched with the behavior habit information, and the second display mode is a preset display mode; or,
the first display mode and the second display mode are both preset display modes.
Optionally, when the playing interface is the preset interface, the total number of the bullet screens included in the bullet screen message is less than or equal to the preset value.
The terminal device 800 can implement each process implemented by the terminal device in the foregoing embodiments, and is not described here again to avoid repetition.
According to the terminal device 800 of the embodiment of the present invention, since the first barrage is displayed on the playing interface of the multimedia file according to the first display mode and the second barrage is displayed on the playing interface according to the second display mode, the barrage content can be presented to the user in a differentiated manner, so that the display effect of the barrage can be better.
It should be understood that, in the embodiment of the present invention, the radio frequency unit 801 may be used for receiving and sending signals during a message sending and receiving process or a call process, and specifically, receives downlink data from a base station and then processes the received downlink data to the processor 810; in addition, the uplink data is transmitted to the base station. Typically, radio frequency unit 801 includes, but is not limited to, an antenna, at least one amplifier, a transceiver, a coupler, a low noise amplifier, a duplexer, and the like. In addition, the radio frequency unit 801 can also communicate with a network and other devices through a wireless communication system.
The terminal device provides wireless broadband internet access to the user through the network module 802, such as helping the user send and receive e-mails, browse webpages, access streaming media, and the like.
The audio output unit 803 may convert audio data received by the radio frequency unit 801 or the network module 802 or stored in the memory 809 into an audio signal and output as sound. Also, the audio output unit 803 may also provide audio output related to a specific function performed by the terminal apparatus 800 (e.g., a call signal reception sound, a message reception sound, etc.). The audio output unit 803 includes a speaker, a buzzer, a receiver, and the like.
The input unit 804 is used for receiving an audio or video signal. The input Unit 804 may include a Graphics Processing Unit (GPU) 8041 and a microphone 8042, and the Graphics processor 8041 processes image data of a still picture or video obtained by an image capturing device (such as a camera) in a video capturing mode or an image capturing mode. The processed image frames may be displayed on the display unit 806. The image frames processed by the graphics processor 8041 may be stored in the memory 809 (or other storage medium) or transmitted via the radio frequency unit 801 or the network module 802. The microphone 8042 can receive sound, and can process such sound into audio data. The processed audio data may be converted into a format output transmittable to a mobile communication base station via the radio frequency unit 801 in case of a phone call mode.
The terminal device 800 also includes at least one sensor 805, such as light sensors, motion sensors, and other sensors. Specifically, the light sensor includes an ambient light sensor that can adjust the brightness of the display panel 8061 according to the brightness of ambient light, and a proximity sensor that can turn off the display panel 8061 and/or the backlight when the terminal device 800 moves to the ear. As one type of motion sensor, an accelerometer sensor can detect the magnitude of acceleration in each direction (generally three axes), detect the magnitude and direction of gravity when stationary, and can be used to identify the terminal device posture (such as horizontal and vertical screen switching, related games, magnetometer posture calibration), vibration identification related functions (such as pedometer, tapping), and the like; the sensors 805 may also include fingerprint sensors, pressure sensors, iris sensors, molecular sensors, gyroscopes, barometers, hygrometers, thermometers, infrared sensors, etc., which are not described in detail herein.
The display unit 806 is used to display information input by the user or information provided to the user. The Display unit 806 may include a Display panel 8061, and the Display panel 8061 may be configured in the form of a Liquid Crystal Display (LCD), an Organic Light-Emitting Diode (OLED), or the like.
The user input unit 807 may be used to receive input numeric or character information and generate key signal inputs related to user settings and function control of the terminal device. Specifically, the user input unit 807 includes a touch panel 8071 and other input devices 8072. The touch panel 8071, also referred to as a touch screen, may collect touch operations by a user on or near the touch panel 8071 (e.g., operations by a user on or near the touch panel 8071 using a finger, a stylus, or any other suitable object or accessory). The touch panel 8071 may include two portions of a touch detection device and a touch controller. The touch detection device detects the touch direction of a user, detects a signal brought by touch operation and transmits the signal to the touch controller; the touch controller receives touch information from the touch sensing device, converts the touch information into touch point coordinates, sends the touch point coordinates to the processor 810, receives a command from the processor 810, and executes the command. In addition, the touch panel 8071 can be implemented by various types such as a resistive type, a capacitive type, an infrared ray, and a surface acoustic wave. In addition to the touch panel 8071, the user input unit 807 can include other input devices 8072. In particular, other input devices 8072 may include, but are not limited to, a physical keyboard, function keys (e.g., volume control keys, switch buttons, etc.), a trackball, a mouse, and a joystick, which are not described in detail herein.
Further, the touch panel 8071 can be overlaid on the display panel 8061, and when the touch panel 8071 detects a touch operation on or near the touch panel 8071, the touch operation is transmitted to the processor 810 to determine the type of the touch event, and then the processor 810 provides a corresponding visual output on the display panel 8061 according to the type of the touch event. Although in fig. 8, the touch panel 8071 and the display panel 8061 are two independent components to implement the input and output functions of the terminal device, in some embodiments, the touch panel 8071 and the display panel 8061 may be integrated to implement the input and output functions of the terminal device, and this is not limited herein.
The interface unit 808 is an interface for connecting an external device to the terminal apparatus 800. For example, the external device may include a wired or wireless headset port, an external power supply (or battery charger) port, a wired or wireless data port, a memory card port, a port for connecting a device having an identification module, an audio input/output (I/O) port, a video I/O port, an earphone port, and the like. The interface unit 808 may be used to receive input (e.g., data information, power, etc.) from an external device and transmit the received input to one or more elements within the terminal apparatus 800 or may be used to transmit data between the terminal apparatus 800 and the external device.
The memory 809 may be used to store software programs as well as various data. The memory 809 may mainly include a program storage area and a data storage area, wherein the program storage area may store an operating system, an application program required by at least one function (such as a sound playing function, an image playing function, etc.), and the like; the storage data area may store data (such as audio data, a phonebook, etc.) created according to the use of the cellular phone, and the like. Further, the memory 809 can include high speed random access memory, and can also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other volatile solid state storage device.
The processor 810 is a control center of the terminal device, connects various parts of the whole terminal device by using various interfaces and lines, and performs various functions of the terminal device and processes data by running or executing software programs and/or modules stored in the memory 809 and calling data stored in the memory 809, thereby performing overall monitoring of the terminal device. Processor 810 may include one or more processing units; preferably, the processor 810 may integrate an application processor, which mainly handles operating systems, user interfaces, application programs, etc., and a modem processor, which mainly handles wireless communications. It will be appreciated that the modem processor described above may not be integrated into processor 810.
Terminal device 800 may also include a power supply 811 (e.g., a battery) for powering the various components, and preferably, power supply 811 may be logically coupled to processor 810 via a power management system to provide management of charging, discharging, and power consumption management functions via the power management system.
In addition, the terminal device 800 includes some functional modules that are not shown, and are not described in detail here.
Preferably, an embodiment of the present invention further provides a terminal device, which includes a processor 810, a memory 809, and a computer program stored in the memory 809 and capable of running on the processor 810, where the computer program, when executed by the processor 810, implements each process of the foregoing bullet screen display method embodiment, and can achieve the same technical effect, and in order to avoid repetition, details are not described here again.
Referring to fig. 9, fig. 9 is a block diagram of another server according to an embodiment of the present invention, and as shown in fig. 9, the server 900 includes: a processor 901, a transceiver 902, a memory 903, and a bus interface, wherein:
the processor 901 is configured to:
determining a bullet screen to be displayed of a multimedia file played by a terminal device;
the transceiver 902 is configured to:
and pushing a bullet screen message to the terminal equipment, wherein the bullet screen message comprises a first bullet screen under the condition that the bullet screen to be displayed has the first bullet screen matched with the behavior habit information of the user account, the bullet screen message is used for enabling the terminal equipment to be in a first display mode to display the first bullet screen on the playing interface of the multimedia file, the bullet screen message comprises a second bullet screen under the condition that the bullet screen to be displayed has the second bullet screen unmatched with the behavior habit information of the user account, the bullet screen message is used for enabling the terminal equipment to be in the playing interface to display the second bullet screen according to the second display mode, and the user account is the account logged in by the terminal equipment.
Optionally, in a case that the bullet screen to be displayed has the first bullet screen, the bullet screen message further includes: the first display mode information is used for indicating that the first bullet screen is displayed according to a first display mode;
under the condition that the bullet screen to be displayed has the second bullet screen, the bullet screen message further comprises: and the second display mode information is used for indicating that the second bullet screen is displayed according to a second display mode.
Optionally, the first display mode is a display mode matched with the behavior habit information, and the second display mode is a preset display mode; or,
the first display mode and the second display mode are both preset display modes.
Optionally, when the playing interface of the multimedia file is a preset interface, the total number of bullet screens included in the bullet screen message is less than or equal to a preset value.
Optionally, the determining, by the processor 901, a bullet screen to be displayed of the multimedia file played by the terminal device includes:
acquiring a bullet screen to be pushed of a multimedia file played by a terminal device;
and filtering the bullet screen to be pushed to obtain the bullet screen to be displayed.
The server 900 can implement the processes implemented by the server in the foregoing embodiments, and in order to avoid repetition, the description is omitted here.
The server 900 according to the embodiment of the present invention is configured to, when the bullet screen message includes the first bullet screen, enable the terminal device to display the first bullet screen on the play interface of the multimedia file according to the first display mode, and when the bullet screen message includes the second bullet screen, enable the terminal device to display the second bullet screen on the play interface according to the second display mode. Therefore, the terminal equipment receiving the bullet screen message can present bullet screen contents to the user in a differentiated mode, and the bullet screen display effect can be better.
Wherein, the transceiver 902 is configured to receive and transmit data under the control of the processor 901, and the transceiver 902 includes at least two antenna ports.
In fig. 9, the bus architecture may include any number of interconnected buses and bridges, with various circuits, in particular one or more processors represented by processor 901 and memory represented by memory 903, linked together. The bus architecture may also link various other circuits such as peripherals, voltage regulators, power management circuits, and the like, which are well known in the art, and therefore, will not be described any further herein. The bus interface provides an interface. The transceiver 902 may be a number of elements including a transmitter and a receiver that provide a means for communicating with various other apparatus over a transmission medium. The user interface 904 may also be an interface capable of interfacing with a desired device for different user devices, including but not limited to a keypad, display, speaker, microphone, joystick, etc.
The processor 901 is responsible for managing a bus architecture and general processing, and the memory 903 may store data used by the processor 901 in performing operations.
Preferably, an embodiment of the present invention further provides a server, which includes a processor 901, a memory 903, and a computer program stored in the memory 903 and capable of running on the processor 901, where the computer program, when executed by the processor 901, implements each process of the foregoing bullet screen pushing method embodiment, and can achieve the same technical effect, and in order to avoid repetition, details are not described here again.
The embodiment of the present invention further provides a computer-readable storage medium, where a computer program is stored on the computer-readable storage medium, and when the computer program is executed by a processor, the computer program implements each process of the foregoing bullet screen display method embodiment, or when the computer program is executed by the processor, the computer program implements each process of the foregoing bullet screen pushing method embodiment, and can achieve the same technical effect, and in order to avoid repetition, the description is omitted here. The computer-readable storage medium may be a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk.
It should be noted that, in this document, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in a process, method, article, or apparatus that comprises the element.
Through the above description of the embodiments, those skilled in the art will clearly understand that the above embodiment method can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware, but in many cases, the former is a better embodiment. Based on such understanding, the technical solution of the present invention may be substantially or partially embodied in the form of a software product stored in a storage medium (e.g., ROM/RAM, magnetic disk, optical disk), and including instructions for enabling a terminal (e.g., a mobile phone, a computer, a server, an air conditioner, or a network device) to execute the method according to the embodiments of the present invention.
While the present invention has been described with reference to the embodiments shown in the drawings, the present invention is not limited to the embodiments, which are illustrative and not restrictive, and it will be apparent to those skilled in the art that various changes and modifications can be made therein without departing from the spirit and scope of the invention as defined in the appended claims.

Claims (15)

1. A bullet screen display method is applied to terminal equipment and is characterized by comprising the following steps:
under the condition of playing the multimedia file, receiving a bullet screen message sent by a server;
under the condition that the barrage message comprises a first barrage matched with behavior habit information of a user account, displaying the first barrage on a playing interface of the multimedia file according to a first display mode, wherein the user account is an account logged in by the terminal equipment;
and under the condition that the bullet screen message comprises a second bullet screen which is not matched with the behavior habit information, displaying the second bullet screen on the playing interface according to a second display mode.
2. The method of claim 1, wherein in the case that the barrage message comprises the first barrage, the barrage message further comprises: the first display mode information is used for indicating that the first bullet screen is displayed according to the first display mode;
in a case that the barrage message includes the second barrage, the barrage message further includes: and the second display mode information is used for indicating that the second bullet screen is displayed according to the second display mode.
3. The method according to claim 1, wherein the first display mode is a display mode matched with the behavior habit information, and the second display mode is a preset display mode; or,
the first display mode and the second display mode are both preset display modes.
4. The method according to claim 1, wherein in a case that the playing interface is a preset interface, the total number of barrage included in the barrage message is smaller than or equal to a preset value.
5. A bullet screen pushing method is applied to a server and is characterized by comprising the following steps:
determining a bullet screen to be displayed of a multimedia file played by a terminal device;
and pushing a bullet screen message to the terminal equipment, wherein the bullet screen message comprises a first bullet screen under the condition that the bullet screen to be displayed has a first bullet screen matched with the behavior habit information of the user account, the bullet screen message is used for enabling the terminal equipment to be in a first display mode to display the first bullet screen on the play interface of the multimedia file, the bullet screen to be displayed has a second bullet screen unmatched with the behavior habit information of the user account under the condition that the bullet screen to be displayed has a second bullet screen, the bullet screen message comprises the second bullet screen, the bullet screen message is used for enabling the terminal equipment to be in the play interface to display the second bullet screen according to the second display mode, and the user account is an account logged in by the terminal equipment.
6. The method of claim 5, wherein in the case that the first bullet screen exists in the bullet screen to be displayed, the bullet screen message further comprises: the first display mode information is used for indicating that the first bullet screen is displayed according to a first display mode;
under the condition that the bullet screen to be displayed has the second bullet screen, the bullet screen message further comprises: and the second display mode information is used for indicating that the second bullet screen is displayed according to a second display mode.
7. The method according to claim 5, wherein the first display mode is a display mode matched with the behavior habit information, and the second display mode is a preset display mode; or,
the first display mode and the second display mode are both preset display modes.
8. The method according to claim 5, wherein in a case that the playing interface of the multimedia file is a preset interface, the total number of barrage included in the barrage message is less than or equal to a preset value.
9. The method according to claim 5, wherein the determining the bullet screen to be displayed of the multimedia file played by the terminal device comprises:
acquiring a bullet screen to be pushed of a multimedia file played by a terminal device;
and filtering the bullet screen to be pushed to obtain the bullet screen to be displayed.
10. A terminal device, comprising:
the receiving module is used for receiving the barrage message sent by the server under the condition of playing the multimedia file;
the display module is used for displaying the first bullet screen on a playing interface of the multimedia file according to a first display mode under the condition that the bullet screen message comprises a first bullet screen matched with the behavior habit information of the user account, wherein the user account is an account logged in by the terminal equipment;
and under the condition that the bullet screen message comprises a second bullet screen which is not matched with the behavior habit information, displaying the second bullet screen on the playing interface according to a second display mode.
11. A server, comprising:
the determining module is used for determining a bullet screen to be displayed of the multimedia file played by the terminal equipment;
the push module is used for pushing a bullet screen message to the terminal equipment, wherein the bullet screen message comprises a first bullet screen, the bullet screen message is used for enabling the terminal equipment to be in a first display mode under the condition that the terminal equipment has a first bullet screen matched with behavior habit information of a user account, the terminal equipment displays a playing interface of the multimedia file according to the first bullet screen, the terminal equipment displays a second bullet screen which is unmatched with the behavior habit information of the user account under the condition that the terminal equipment displays the second bullet screen according to the second display mode, the bullet screen message is used for enabling the terminal equipment to display the second bullet screen according to the second display mode, and the user account is the account logged in the terminal equipment.
12. The server according to claim 11, wherein the determining module comprises:
the terminal equipment comprises an acquisition unit, a display unit and a display unit, wherein the acquisition unit is used for acquiring a bullet screen to be pushed of a multimedia file played by the terminal equipment;
and the filtering unit is used for filtering the bullet screen to be pushed so as to obtain the bullet screen to be displayed.
13. A terminal device comprising a processor, a memory, and a computer program stored on the memory and executable on the processor, the computer program, when executed by the processor, implementing the steps of the bullet screen display method according to any one of claims 1 to 4.
14. A server, characterized by comprising a processor, a memory and a computer program stored on the memory and executable on the processor, the computer program, when executed by the processor, implementing the steps of the bullet screen pushing method according to any one of claims 5 to 9.
15. A computer-readable storage medium, characterized in that a computer program is stored thereon, which, when being executed by a processor, implements the steps of the bullet screen display method according to any one of claims 1 to 4, or which, when being executed by a processor, implements the steps of the bullet screen pushing method according to any one of claims 5 to 9.
CN201910349550.7A 2019-04-28 2019-04-28 Barrage display methods, barrage method for pushing, terminal device and server Pending CN110113636A (en)

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