CN114938474B

CN114938474B - Barrage processing method and electronic equipment

Info

Publication number: CN114938474B
Application number: CN202110030101.3A
Authority: CN
Inventors: 廖柔
Original assignee: Petal Cloud Technology Co Ltd
Current assignee: Petal Cloud Technology Co Ltd
Priority date: 2021-01-11
Filing date: 2021-01-11
Publication date: 2024-05-28
Anticipated expiration: 2041-01-11
Also published as: CN114938474A

Abstract

The application discloses a barrage processing method, which relates to the technical field of multimedia and comprises the following steps: in response to an input acting on a multimedia playing interface of the electronic device, the interface of the electronic device displays a bullet screen editing interface. The barrage editing interface includes a first barrage template associated with a first merchandise. The electronic device determines a first barrage based on the first barrage template. The electronic equipment sends the first barrage, and the first barrage is displayed in a multimedia playing interface of the electronic equipment. In response to an input acting on the first bullet screen, the interface of the electronic device displays a purchase interface for the first merchandise. By endowing the barrage advertisement space with the attribute, the advertising income and the commodity purchasing channel income are improved, meanwhile, barrage patterns are enriched, and the user experience is improved.

Description

Barrage processing method and electronic equipment

Technical Field

The embodiment of the application relates to the technical field of multimedia, in particular to a barrage processing method and electronic equipment.

Background

The development of streaming media applications has promoted the demand of users for entertainment and participation of various streaming media, for example, users can experience a "barrage" function when watching a television show or a variety of programs on a video website, where the barrage is a comment subtitle in which a large number of user comments are displayed on the played media information in the form of a rolling subtitle when playing multimedia information. When watching the video, the user can watch the barrage of the video, and can synchronously comment to form the barrage. However, the current bullet screen has a single style, poor interest and low user experience.

Disclosure of Invention

The bullet screen processing method and the electronic equipment provided by the application endow the bullet screen advertisement position with the attribute, can attract advertisers to stay in and increase income, and simultaneously, a user can jump to a purchasing link directly by clicking the advertisement bullet screen, so that the income of commodity purchasing channels is increased. In addition, the bullet screen patterns related to the holidays are generated according to the holiday characteristics or the bullet screen patterns related to the weather are generated according to the weather characteristics, so that the bullet screen patterns are enriched, and the user experience is improved.

In a first aspect, the application provides a barrage processing method applied to electronic equipment. In response to an input acting on a multimedia playing interface of an electronic device, the interface of the electronic device displays a bullet screen editing interface. The bullet screen editing interface includes a first bullet screen template associated with a first commodity. After the electronic equipment sends the first barrage based on the first barrage template, the first barrage is presented in a multimedia playing interface of the electronic equipment. In response to an input acting on the first bullet screen, the interface of the electronic device displays a purchase interface for the first merchandise.

In the application, by providing the bullet screen style related to the commodity and endowing the bullet screen advertisement position with the attribute, advertisers can be attracted to stay in the bullet screen to increase income. In addition, the user can jump to the purchasing link directly by clicking the advertisement barrage, so that the purchasing convenience of the user is improved, and meanwhile, the channel income of commodity purchasing is increased.

In one possible implementation, the electronic device obtains the first barrage template through a server.

In one possible implementation, when the system date of the electronic device is a holiday, the first barrage template is associated with the holiday.

In the implementation mode, through matching the barrage style associated with the festival characteristic according to the date, on one hand, the current video barrage style is enriched, the experience of watching video by a user is improved, meanwhile, the festival barrage style can increase the festival experience, and the traditional festival culture is promoted.

In a possible implementation manner, when the system date of the electronic device is not holiday, the first barrage template is related to weather, where the weather is the weather of the geographic location where the electronic device is located.

In the implementation mode, the current video barrage style is enriched by matching the advertisement barrage style associated with the weather characteristics according to weather, and meanwhile, the daily clothing and eating residence of the user are also concerned at the side face, so that the experience of watching the video by the user is improved.

In a possible implementation manner, the electronic device determines a first barrage based on the first barrage template, and specifically includes: the electronic device selects the first barrage template in response to an input acting on the first barrage template. The electronic device determines a first barrage based on the first barrage template.

In one possible implementation, the electronic device receives, via a character input interface in a bullet screen editing interface, bullet screen content to be transmitted, where a first bullet screen includes the bullet screen content.

In one possible implementation, the first barrage template includes one or more of a merchandise pattern or brand name of the first merchandise.

In one possible implementation, the bullet screen style selection interface further includes a second bullet screen template, wherein the second bullet screen template is set by default by the electronic device. In this way, the user may be provided with more barrage selections to enrich the user's selections.

In a second aspect, the present application provides an electronic device. In response to an input acting on a multimedia playing interface of an electronic device, the interface of the electronic device displays a bullet screen editing interface. The bullet screen editing interface includes a first bullet screen template associated with a first commodity. After the electronic equipment sends the first barrage based on the first barrage template, the first barrage is presented in a multimedia playing interface of the electronic equipment. In response to an input acting on the first bullet screen, the interface of the electronic device displays a purchase interface for the first merchandise.

In a third aspect, the present application provides a computer storage medium comprising computer instructions which, when run on an electronic device, cause the electronic device to perform the barrage processing method of any one of the possible implementations of the first aspect.

In a fourth aspect, the application provides a computer program product for, when run on an electronic device, causing the electronic device to perform the barrage processing method of any of the possible implementations of the first aspect.

Drawings

Fig. 1 is a schematic diagram of a communication system according to an embodiment of the present application;

Fig. 2 is a schematic hardware structure of an electronic device according to an embodiment of the present application;

FIG. 3 is a block diagram of a software architecture of an electronic device according to an embodiment of the present application;

FIG. 4 is a schematic flow chart of a barrage processing method according to an embodiment of the present application;

FIG. 5 is a schematic view of a distinctive barrage style corresponding to different holidays and weather according to an embodiment of the present application;

FIG. 6 is a schematic diagram of advertisement barrage patterns corresponding to different holidays and weather according to an embodiment of the present application;

FIG. 7 is a schematic diagram of a user interface provided by an embodiment of the present application;

FIG. 8 is a schematic diagram of yet another user interface provided by an embodiment of the present application;

FIG. 9 is a schematic diagram of yet another user interface provided by an embodiment of the present application;

FIG. 10 is a schematic diagram of yet another user interface provided by an embodiment of the present application;

Fig. 11 is a schematic diagram of a functional module of a communication system according to an embodiment of the present application;

Fig. 12 is a flowchart of cooperation between functional modules of a communication system according to an embodiment of the present application.

Detailed Description

The technical scheme of the application will be described below with reference to the accompanying drawings. It will be apparent that the described embodiments are only some, but not all, embodiments of the application.

Wherein, in the description of the embodiments of the present application, unless otherwise indicated, "/" means or, for example, a/B may represent a or B; "and/or" herein is merely an association relationship describing an association object, and means that three relationships may exist, for example, a and/or B may mean: a exists alone, A and B exist together, and B exists alone. In addition, in the description of the embodiments of the present application, "plurality" means two or more than two.

The terms "first" and "second" are used below for descriptive purposes only and are not to be construed as indicating or implying relative importance or implicitly indicating the number of technical features indicated. Thus, a feature defining "a first" or "a second" may explicitly or implicitly include one or more such feature. In the description of the present embodiment, unless otherwise specified, the meaning of "plurality" is two or more.

In the video playing process, the user can comment in the form of a barrage, and the interest of the barrage improves the user experience of watching the video. However, the current style of video barrages is also relatively single, nor does it exploit the advertising features of the barrages. The embodiment of the application provides a barrage processing method, which is used for generating a prospect advertisement barrage by extracting festival and weather data and correlating the festival and weather data with barrage patterns, thereby increasing the interestingness of the barrage, changing the barrage into an advertisement position and increasing advertisement income and commodity purchasing channel income.

The "barrage" in the present application refers to comment content related to a video, which is provided by a video website client and can be displayed simultaneously with the video, the barrage is usually displayed above a video screen in a superimposed manner, any user watching the video can send the barrage to interact with other users watching the video, and the sent barrage information is displayed in a barrage display area.

The system architecture to which the embodiments of the present application relate is described below. Referring to fig. 1, fig. 1 is a schematic diagram of a communication system 1000 according to an embodiment of the application. The communication system 1000 may include a client 10, a media server 20, and a third party server 30. The client 10 may establish a connection with the media server 20 and the third party server 30 through a 2G network, a 3G network, a 4G network, a 5G network, a wireless local area network (wireless local area network, WLAN).

The media server 20 may provide media content services, such as video content services, audio content services, and the like, to the clients 10. Media server 20 may receive bullet screen content from client 10 and forward it to other clients. The client 10 may obtain a media content service from the media server 20 on the one hand, and may transmit the bullet screen content input by the user to the media server 20 on the other hand, while receiving and displaying bullet screen content transmitted from other clients from the media server 20. The third party website server 30 may be a commodity shopping website server, and the bullet screen content sent by the user may be associated with the third party website, and the purchase link of the associated third party website is displayed when the bullet screen is clicked.

Wherein the client 10 may be an electronic device 100. The electronic device 100 is an electronic device having audio/video data decoding and playing functions, and has functions of receiving, displaying, playing bullet screen contents, and the like. The client 10 may also be various types of special clients installed on the electronic device 100, such as a video player, an audio player, a short video APP, a live APP, etc.; the client 10 may also be a browser installed on the electronic device 100, which plays multimedia information of video, audio, and the like in the form of a web page; the client 10 may also be various web applications (e.g., social network APP) installed on the electronic device 100 that run multimedia player applets, including a browser environment that can cause the multimedia player applets to run.

Fig. 2 illustrates a schematic structure of the electronic device 100.

The electronic device 100 may include at least one of a cell phone, a foldable electronic device, a tablet computer, a desktop computer, a laptop computer, a handheld computer, a notebook computer, an ultra-mobile personal computer (UMPC), a netbook, a cellular phone, a Personal Digital Assistant (PDA), an augmented reality (augmented reality, AR) device, a Virtual Reality (VR) device, an artificial intelligence (ARTIFICIAL INTELLIGENCE, AI) device, a wearable device, a vehicle-mounted device, a smart home device, a smart city device. The embodiment of the present application is not particularly limited as to the specific type of the electronic device 100.

The electronic device 100 may include a processor 110, an external memory interface 120, an internal memory 121, a universal serial bus (universal serial bus, USB) connector 130, a charge management module 140, a power management module 141, a battery 142, an antenna 1, an antenna 2, a mobile communication module 150, a wireless communication module 160, an audio module 170, a speaker 170A, a receiver 170B, a microphone 170C, an earphone connector 170D, a sensor module 180, keys 190, a motor 191, an indicator 192, a camera 193, a display 194, and a subscriber identity module (subscriber identification module, SIM) card interface 195, etc. The sensor module 180 may include a pressure sensor 180A, a gyro sensor 180B, an air pressure sensor 180C, a magnetic sensor 180D, an acceleration sensor 180E, a distance sensor 180F, a proximity sensor 180G, a fingerprint sensor 180H, a temperature sensor 180J, a touch sensor 180K, an ambient light sensor 180L, a bone conduction sensor 180M, and the like.

It should be understood that the illustrated structure of the embodiment of the present application does not constitute a specific limitation on the electronic device 100. In other embodiments of the application, electronic device 100 may include more or fewer components than shown, or certain components may be combined, or certain components may be split, or different arrangements of components. The illustrated components may be implemented in hardware, software, or a combination of software and hardware.

The processor 110 may include one or more processing units, such as: the processor 110 may include an application processor (application processor, AP), a modem processor, a graphics processor (graphics processing unit, GPU), an image signal processor (IMAGE SIGNAL processor, ISP), a controller, a video codec, a digital signal processor (DIGITAL SIGNAL processor, DSP), a baseband processor, and/or a neural-Network Processor (NPU), etc. Wherein the different processing units may be separate devices or may be integrated in one or more processors.

The processor 110 may generate operation control signals according to the instruction operation code and the timing signals to complete instruction fetching and instruction execution control.

A memory may also be provided in the processor 110 for storing instructions and data. In some embodiments, the memory in the processor 110 may be a cache memory. The memory may hold instructions or data that are used or used more frequently by the processor 110. If the processor 110 needs to use the instruction or data, it can be called directly from the memory. Repeated accesses are avoided and the latency of the processor 110 is reduced, thereby improving the efficiency of the system.

In some embodiments, the processor 110 may include one or more interfaces. The interfaces may include an integrated circuit (inter-INTEGRATED CIRCUIT, I2C) interface, an integrated circuit built-in audio (inter-INTEGRATED CIRCUIT SOUND, I2S) interface, a pulse code modulation (pulse code modulation, PCM) interface, a universal asynchronous receiver transmitter (universal asynchronous receiver/transmitter, UART) interface, a mobile industry processor interface (mobile industry processor interface, MIPI), a general-purpose input/output (GPIO) interface, a subscriber identity module (subscriber identity module, SIM) interface, and/or a universal serial bus (universal serial bus, USB) interface, among others. The processor 110 may be connected to the touch sensor, the audio module, the wireless communication module, the display, the camera, etc. module through at least one of the above interfaces.

It should be understood that the interfacing relationship between the modules illustrated in the embodiments of the present application is only illustrative, and is not meant to limit the structure of the electronic device 100. In other embodiments of the present application, the electronic device 100 may also employ different interfacing manners in the above embodiments, or a combination of multiple interfacing manners.

The USB connector 130 is a connector that meets the USB standard, and may be used to connect the electronic device 100 and a peripheral device, specifically, a Mini USB connector, a Micro USB connector, a USB Type C connector, etc. The USB connector 130 may be used to connect to a charger to charge the electronic device 100, or may be used to connect to other electronic devices to transfer data between the electronic device 100 and the other electronic devices. And may also be used to connect headphones through which audio stored in the electronic device is output. The connector may also be used to connect other electronic devices, such as VR devices, etc. In some embodiments, the standard specification for USB may be USB1.X, USB2.0, USB3.X, or USB4.

The charge management module 140 is configured to receive a charge input from a charger. The charger can be a wireless charger or a wired charger. In some wired charging embodiments, the charge management module 140 may receive a charging input of a wired charger through the USB connector 130. In some wireless charging embodiments, the charge management module 140 may receive wireless charging input through a wireless charging coil of the electronic device 100. The charging management module 140 may also supply power to the electronic device 100 through the power management module 141 while charging the battery 142.

The power management module 141 is used for connecting the battery 142, and the charge management module 140 and the processor 110. The power management module 141 receives input from the battery 142 and/or the charge management module 140 to power the processor 110, the internal memory 121, the display 194, the camera 193, etc. The power management module 141 may also be configured to monitor battery capacity, battery cycle number, battery health (leakage, impedance) and other parameters. In other embodiments, the power management module 141 may also be provided in the processor 110. In other embodiments, the power management module 141 and the charge management module 140 may be disposed in the same device.

The wireless communication function of the electronic device 100 may be implemented by the antenna 1, the antenna 2, the mobile communication module 150, the wireless communication module 160, a modem processor, a baseband processor, and the like.

The antennas 1 and 2 are used for transmitting and receiving electromagnetic wave signals. Each antenna in the electronic device 100 may be used to cover a single or multiple communication bands. Different antennas may also be multiplexed to improve the utilization of the antennas. For example: the antenna 1 may be multiplexed into a diversity antenna of a wireless local area network. In other embodiments, the antenna may be used in conjunction with a tuning switch.

The mobile communication module 150 may provide a solution for wireless communication including 2G/3G/4G/5G, etc., applied to the electronic device 100. The mobile communication module 150 may include at least one filter, switch, power amplifier, low noise amplifier (low noise amplifier, LNA), etc. The mobile communication module 150 may receive electromagnetic waves from the antenna 1, perform processes such as filtering, amplifying, and the like on the received electromagnetic waves, and transmit the processed electromagnetic waves to the modem processor for demodulation. The mobile communication module 150 can amplify the signal modulated by the modem processor, and convert the signal into electromagnetic waves through the antenna 1 to radiate. In some embodiments, at least some of the functional modules of the mobile communication module 150 may be disposed in the processor 110. In some embodiments, at least some of the functional modules of the mobile communication module 150 may be provided in the same device as at least some of the modules of the processor 110.

The modem processor may include a modulator and a demodulator. The modulator is used for modulating the low-frequency baseband signal to be transmitted into a medium-high frequency signal. The demodulator is used for demodulating the received electromagnetic wave signal into a low-frequency baseband signal. The demodulator then transmits the demodulated low frequency baseband signal to the baseband processor for processing. The low frequency baseband signal is processed by the baseband processor and then transferred to the application processor. The application processor outputs sound signals through an audio device (not limited to the speaker 170A, the receiver 170B, etc.), or displays images or video through the display screen 194. In some embodiments, the modem processor may be a stand-alone device. In other embodiments, the modem processor may be provided in the same device as the mobile communication module 150 or other functional module, independent of the processor 110.

The wireless communication module 160 may provide solutions for wireless communication including wireless local area network (wireless local area networks, WLAN) (e.g., wireless fidelity (WIRELESS FIDELITY, wi-Fi) network), bluetooth (BT), bluetooth low energy (bluetooth low energy, BLE), ultra Wide Band (UWB), global navigation satellite system (global navigation SATELLITE SYSTEM, GNSS), frequency modulation (frequency modulation, FM), near field communication (NEAR FIELD communication, NFC), infrared (IR), etc. applied on the electronic device 100. The wireless communication module 160 may be one or more devices that integrate at least one communication processing module. The wireless communication module 160 receives electromagnetic waves via the antenna 2, modulates the electromagnetic wave signals, filters the electromagnetic wave signals, and transmits the processed signals to the processor 110. The wireless communication module 160 may also receive a signal to be transmitted from the processor 110, frequency modulate it, amplify it, and convert it to electromagnetic waves for radiation via the antenna 2.

In some embodiments, antenna 1 and mobile communication module 150 of electronic device 100 are coupled, and antenna 2 and wireless communication module 160 are coupled, such that electronic device 100 may communicate with networks and other electronic devices through wireless communication techniques. The wireless communication techniques can include a global system for mobile communications (global system for mobile communications, GSM), general packet radio service (GENERAL PACKET radio service, GPRS), code division multiple access (code division multiple access, CDMA), wideband code division multiple access (wideband code division multiple access, WCDMA), time division code division multiple access (time-division code division multiple access, TD-SCDMA), long term evolution (long term evolution, LTE), BT, GNSS, WLAN, NFC, FM, and/or IR techniques, among others. The GNSS may include a global satellite positioning system (global positioning system, GPS), a global navigation satellite system (global navigation SATELLITE SYSTEM, GLONASS), a beidou satellite navigation system (beidou navigation SATELLITE SYSTEM, BDS), a quasi zenith satellite system (quasi-zenith SATELLITE SYSTEM, QZSS) and/or a satellite based augmentation system (SATELLITE BASED AUGMENTATION SYSTEMS, SBAS).

The electronic device 100 may implement display functions through a GPU, a display screen 194, an application processor, and the like. The GPU is a microprocessor for image processing, and is connected to the display 194 and the application processor. The GPU is used to perform mathematical and geometric calculations and graphics rendering. Processor 110 may include one or more GPUs that execute program instructions to generate or change display information.

The display screen 194 is used to display images, videos, and the like. The display 194 includes a display panel. The display panel may employ a Liquid Crystal Display (LCD) CRYSTAL DISPLAY, an organic light-emitting diode (OLED), an active-matrix organic LIGHT EMITTING diode (AMOLED), a flexible light-emitting diode (FLED), miniled, microLed, micro-oLed, a quantum dot LIGHT EMITTING diode (QLED), or the like. In some embodiments, the electronic device 100 may include 1 or more display screens 194.

The electronic device 100 may implement camera functions through a camera module 193, an isp, a video codec, a GPU, a display screen 194, and an application processor AP, a neural network processor NPU, etc.

The camera module 193 may be used to acquire color image data as well as depth data of a subject. The ISP may be used to process color image data acquired by the camera module 193. For example, when photographing, the shutter is opened, light is transmitted to the camera photosensitive element through the lens, the optical signal is converted into an electric signal, and the camera photosensitive element transmits the electric signal to the ISP for processing and is converted into an image visible to naked eyes. ISP can also optimize the noise, brightness and skin color of the image. The ISP can also optimize parameters such as exposure, color temperature and the like of a shooting scene. In some embodiments, the ISP may be disposed in the camera module 193.

In some embodiments, the camera module 193 may be composed of a color camera module and a 3D sensing module.

In some embodiments, the photosensitive element of the camera of the color camera module may be a charge coupled device (charge coupled device, CCD) or a Complementary Metal Oxide Semiconductor (CMOS) phototransistor. The photosensitive element converts the optical signal into an electrical signal, which is then transferred to the ISP to be converted into a digital image signal. The ISP outputs the digital image signal to the DSP for processing. The DSP converts the digital image signal into an image signal in a standard RGB, YUV, or the like format.

In some embodiments, the 3D sensing module may be a (time of flight) 3D sensing module or a structured light (3D) sensing module. The structured light 3D sensing is an active depth sensing technology, and basic components of the structured light 3D sensing module may include an Infrared (Infrared) emitter, an IR camera module, and the like. The working principle of the structured light 3D sensing module is that a light spot (pattern) with a specific pattern is emitted to a shot object, then a light spot pattern code (light coding) on the surface of the object is received, and the difference between the light spot and an original projected light spot is compared, and the three-dimensional coordinate of the object is calculated by utilizing the triangle principle. The three-dimensional coordinates include the distance from the electronic device 100 to the subject. The TOF 3D sensing may be an active depth sensing technology, and the basic components of the TOF 3D sensing module may include an Infrared (Infrared) emitter, an IR camera module, and the like. The working principle of the TOF 3D sensing module is to calculate the distance (namely depth) between the TOF 3D sensing module and the shot object through the time of infrared ray turn-back so as to obtain a 3D depth map.

The structured light 3D sensing module can also be applied to the fields of face recognition, somatosensory game machines, industrial machine vision detection and the like. The TOF 3D sensing module can also be applied to the fields of game machines, augmented reality (augmented reality, AR)/Virtual Reality (VR), and the like.

In other embodiments, camera module 193 may also be comprised of two or more cameras. The two or more cameras may include a color camera that may be used to capture color image data of the object being photographed. The two or more cameras may employ stereoscopic vision (stereo) technology to acquire depth data of the photographed object. The stereoscopic vision technology is based on the principle of parallax of human eyes, and obtains distance information, i.e., depth information, between the electronic device 100 and the object to be photographed by photographing images of the same object from different angles through two or more cameras under a natural light source and performing operations such as triangulation.

In some embodiments, electronic device 100 may include 1 or more camera modules 193. Specifically, the electronic device 100 may include 1 front camera module 193 and 1 rear camera module 193. The front camera module 193 can be used to collect color image data and depth data of a photographer facing the display screen 194, and the rear camera module can be used to collect color image data and depth data of a photographed object (such as a person, a landscape, etc.) facing the photographer.

The digital signal processor may be used to process digital signals, and may also process other digital signals. For example, when the electronic device 100 selects a frequency bin, the digital signal processor is used to fourier transform the frequency bin energy, or the like.

Video codecs are used to compress or decompress digital video. The electronic device 100 may support one or more video codecs. In this way, the electronic device 100 may play or record video in a variety of encoding formats, such as: dynamic picture experts group (moving picture experts group, MPEG) 1, MPEG2, MPEG3, MPEG4, etc.

The NPU is a neural-network (NN) computing processor, and can rapidly process input information by referencing a biological neural network structure, for example, referencing a transmission mode between human brain neurons, and can also continuously perform self-learning. Applications such as intelligent awareness of the electronic device 100 may be implemented through the NPU, for example: image recognition, face recognition, speech recognition, text understanding, etc.

The external memory interface 120 may be used to connect an external memory card, such as a Micro SD card, to enable expansion of the memory capabilities of the electronic device 100. The external memory card communicates with the processor 110 through an external memory interface 120 to implement data storage functions. For example, files such as music, video, etc. are stored in an external memory card. Or transfer files such as music, video, etc. from the electronic device to an external memory card.

The internal memory 121 may be used to store computer executable program code that includes instructions. The internal memory 121 may include a storage program area and a storage data area. The storage program area may store an application program (such as a sound playing function, an image playing function, etc.) required for at least one function of the operating system, etc. The storage data area may store data created during use of the electronic device 100 (e.g., audio data, phonebook, etc.), and so on. In addition, the internal memory 121 may include a high-speed random access memory, and may further include a nonvolatile memory such as at least one magnetic disk storage device, a flash memory device, a universal flash memory (universal flash storage, UFS), and the like. The processor 110 performs various functional methods or data processing of the electronic device 100 by executing instructions stored in the internal memory 121 and/or instructions stored in a memory provided in the processor.

The electronic device 100 may implement audio functions through an audio module 170, a speaker 170A, a receiver 170B, a microphone 170C, an earphone jack 170D, an application processor, and the like. Such as music playing, recording, etc.

The audio module 170 is used to convert digital audio information into an analog audio signal output and also to convert an analog audio input into a digital audio signal. The audio module 170 may also be used to encode and decode audio signals. In some embodiments, the audio module 170 may be disposed in the processor 110, or a portion of the functional modules of the audio module 170 may be disposed in the processor 110.

The speaker 170A, also referred to as a "horn," is used to convert audio electrical signals into sound signals. The electronic device 100 may listen to music through the speaker 170A or output an audio signal for hands-free calling.

A receiver 170B, also referred to as a "earpiece", is used to convert the audio electrical signal into a sound signal. When electronic device 100 is answering a telephone call or voice message, voice may be received by placing receiver 170B in close proximity to the human ear.

Microphone 170C, also referred to as a "microphone" or "microphone", is used to convert sound signals into electrical signals. When making a call or transmitting voice information, the user can sound near the microphone 170C through the mouth, inputting a sound signal to the microphone 170C. The electronic device 100 may be provided with at least one microphone 170C. In other embodiments, the electronic device 100 may be provided with two microphones 170C, and may implement a noise reduction function in addition to collecting sound signals. In other embodiments, the electronic device 100 may also be provided with three, four, or more microphones 170C to enable collection of sound signals, noise reduction, identification of sound sources, directional recording functions, etc.

The earphone connector 170D is used to connect a wired earphone. The headset connector 170D may be a USB connector 130 or a 3.5mm connector conforming to the standard of the open mobile electronic device platform (open mobile terminal platform, OMTP), a connector conforming to the standard of the american cellular telecommunications industry association (cellular telecommunications industry association of the USA, CTIA).

The keys 190 may include a power on key, a volume key, etc. The keys 190 may be mechanical keys. Or may be a touch key. The electronic device 100 may receive key inputs, generating key signal inputs related to user settings and function controls of the electronic device 100.

The motor 191 may generate a vibration cue. The motor 191 may be used for incoming call vibration alerting as well as for touch vibration feedback. For example, touch operations acting on different applications (e.g., photographing, audio playing, etc.) may correspond to different vibration feedback effects. The motor 191 may also correspond to different vibration feedback effects by touching different areas of the display screen 194. Different application scenarios (such as time reminding, receiving information, alarm clock, game, etc.) can also correspond to different vibration feedback effects. The touch vibration feedback effect may also support customization.

The indicator 192 may be an indicator light, may be used to indicate a state of charge, a change in charge, a message indicating a missed call, a notification, etc.

The SIM card interface 195 may be a hardware module for interfacing with a SIM card. The SIM card may be inserted into the SIM card interface 195, or removed from the SIM card interface 195 to enable contact and separation with the electronic device 100. The electronic device 100 may support 1 or more SIM card interfaces. The SIM card interface 195 may support Nano SIM cards, micro SIM cards, and the like. The same SIM card interface 195 may be used to insert multiple cards simultaneously. The types of the plurality of cards may be the same or different. The SIM card interface 195 may also be compatible with different types of SIM cards. The SIM card interface 195 may also be compatible with external memory cards. The electronic device 100 interacts with the network through the SIM card to realize functions such as communication and data communication. In some embodiments, the electronic device 100 employs esims, i.e.: an embedded SIM card. The eSIM card can be embedded in the electronic device 100 and cannot be separated from the electronic device 100.

The software system of the electronic device 100 may employ a layered architecture, an event driven architecture, a microkernel architecture, a microservice architecture, or a cloud architecture. In the embodiment of the application, taking an Android system with a layered architecture as an example, a software structure of the electronic device 100 is illustrated.

Fig. 3 is a software configuration block diagram of the electronic device 100 according to the embodiment of the present application.

The layered architecture divides the software into several layers, each with distinct roles and branches. The layers communicate with each other through a software interface. In some embodiments, the Android system is divided into five layers, from top to bottom, an application layer, an application framework layer, an Zhuoyun rows (Android runtime, ART) and native C/c++ libraries, a hardware abstraction layer, and a kernel layer, respectively.

The application layer may include a series of application packages.

As shown in fig. 3, the application package may include applications for cameras, gallery, calendar, phone calls, maps, navigation, WLAN, bluetooth, music, video, short messages, etc.

The application framework layer provides an application programming interface (application programming interface, API) and programming framework for the application of the application layer. The application framework layer includes a number of predefined functions.

As shown in FIG. 3, the application framework layer may include a window manager, a content provider, a view system, a resource manager, a notification manager, an activity manager, an input manager, and so forth.

The window manager provides a Window Management Service (WMS) that may be used for window management, window animation management, surface management, and as a relay station for the input system.

The content provider is used to store and retrieve data and make such data accessible to applications. The data may include video, images, audio, calls made and received, browsing history and bookmarks, phonebooks, etc. The content provider provides support for data access between applications.

The view system includes visual controls, such as controls to display text, controls to display pictures, and the like. The view system may be used to build applications. The display interface may be composed of one or more views. For example, a display interface including a text message notification icon may include a view displaying text and a view displaying a picture.

The resource manager provides various resources for the application program, such as localization strings, icons, pictures, layout files, video files, and the like.

The notification manager allows the application to display notification information in a status bar, can be used to communicate notification type messages, can automatically disappear after a short dwell, and does not require user interaction. Such as notification manager is used to inform that the download is complete, message alerts, etc. The notification manager may also be a notification in the form of a chart or scroll bar text that appears on the system top status bar, such as a notification of a background running application, or a notification that appears on the screen in the form of a dialog window. For example, a text message is prompted in a status bar, a prompt tone is emitted, the electronic device vibrates, and an indicator light blinks, etc.

The activity manager may provide activity management services (ACTIVITY MANAGER SERVICE, AMS) that may be used for system component (e.g., activity, service, content provider, broadcast receiver) start-up, handoff, scheduling, and application process management and scheduling tasks.

The input manager may provide an input MANAGER SERVICE service (IMS), which may be used to manage inputs to the system, such as touch screen inputs, key inputs, sensor inputs, etc. The IMS retrieves events from the input device node and distributes the events to the appropriate windows through interactions with the WMS.

The android runtime includes a core library and An Zhuoyun rows. The android runtime is responsible for converting source code into bytecodes, converting bytecodes into machine code, and running machine code. In compilation technology, android runtime supports Advanced (AOT) compilation technology and Just In Time (JIT) compilation technology, wherein AOT converts bytecodes into machine code and stores on memory during application installation; JIT converts a portion of the bytecode into machine code in real time as the application runs.

The core library is mainly used for providing the functions of basic Java class libraries, such as basic data structures, mathematics, IO, tools, databases, networks and the like. The core library provides an API for the user to develop the android application.

The native C/c++ library may include a plurality of functional modules. For example: surface manager, media frame, libc, openGL ES, SQLite, webkit, etc. The surface manager is used for managing the display subsystem and providing fusion of 2D and 3D layers for a plurality of application programs. Media frames support a variety of commonly used audio, video format playback and recording, still image files, and the like. The media library may support a variety of audio video encoding formats, such as: MPEG4, h.264, MP3, AAC, AMR, JPG, PNG, etc. libc provides a library of standard C functions. OpenGL ES provides for drawing and manipulation of 2D graphics and 3D graphics in applications. SQLite provides a lightweight relational database for applications. Webkit provides support for the browser kernel.

The modules in the application framework layer are written in Java language, the modules in the native C/C++ library are written in C/C++ language, and communication between the modules can be realized through Java local interfaces (Java NATIVE INTERFACE, JNI).

The hardware abstraction layer runs in a user space (user space), encapsulates the kernel layer driver, provides a calling interface for an upper layer, and can comprise a display module, a camera module, an audio module and a Bluetooth module.

The kernel layer is a layer between hardware and software. The kernel layer may contain display drivers, camera drivers, audio drivers, bluetooth drivers, and may also include other sensor drivers. The kernel layer provides hardware drive and also supports functions such as memory management, system process management, file system management, power management and the like.

The workflow of the software and hardware of the electronic device 100 is illustrated below in connection with capturing a photo scene. When touch sensor 180K receives a touch operation, a corresponding hardware interrupt is issued to the kernel layer. The kernel layer processes the touch operation into the original input event (including information such as touch coordinates, time stamp of touch operation, etc.). The original input event is stored at the kernel layer. The application framework layer acquires an original input event from the kernel layer, and identifies a control corresponding to the input event. Taking the touch operation as a touch click operation, taking a control corresponding to the click operation as an example of a control of a camera application icon, the camera application calls an interface of an application framework layer, starts the camera application, further starts a camera driver by calling a kernel layer, and captures a still image or video by the camera 193.

The following describes a barrage processing method related to an embodiment of the present application in combination with an application scenario.

Fig. 4 is a schematic flow chart of a barrage processing method according to an embodiment of the present application. As shown in fig. 4, the barrage treatment method may include, but is not limited to, the following steps:

S401: the media server 20 establishes and stores an association between the feature barrage style and the holiday, weather.

FIG. 5 is a schematic view of distinctive barrage patterns corresponding to different holidays and weather.

Illustratively, as shown in fig. 5 (a), the mid-autumn festival may take a moon cake bullet curtain pattern, and as shown in fig. 5 (b), the midday festival may take a rice dumpling bullet curtain pattern. As another example, as shown in fig. 5 (c), an umbrella barrage style may be used in a rainy day, and a glove barrage style may be used in a snowy day, as shown in fig. 5 (d), which is not limited in the present application. Illustratively, as shown in FIG. 5 (a), the barrage 102 may include a barrage pattern 1021 and barrage text 1022 (e.g., "Tai-cheer.

In some embodiments, the media server 20 may also establish and store associations between bullet screen styles and other features, such as: geographic location, etc. The holiday in the application can be a traditional holiday (for example, mid-autumn festival), a marketing holiday (for example, twenty-one), and the like.

S402: the media server 20 establishes and stores associations between advertisement bullet screen patterns and holidays, weather, and third party purchase channels.

Table 1 exemplarily shows the association relationship between holidays and advertisement barrage patterns and third party purchase channels. Table 2 exemplarily shows the association relationship between weather and advertisement bullet screen style and third party purchase channel.

TABLE 1

Festival day	Advertising machine	Advertisement barrage style	Channel
				Mid-autumn festival	Brand 1	Brand 1 moon cake bullet screen style	Channel 1 purchase link
Dragon boat festival	Brand 2	Brand 2 zongzi bullet screen style	Channel 2 purchase link
				Sweet dumpling	Brand 3	Brand 3 sweet soup ball bullet screen style	Channel 3 purchase link

TABLE 2

Weather of	Advertising machine	Advertisement barrage style	Channel
				Rain day	Brand 4	Brand 4 umbrella barrage style	Channel 4 purchase link
Snow day	Brand 5	Brand 5 glove bullet screen style	Channel 5 purchase link
				High temperature sky	Brand 6	Brand 6 sun cream bullet screen style	Channel 6 purchase link

For example, as shown in table 1, the mid-autumn festival may adopt a moon cake barrage style, if the moon cake advertiser is brand 1, the media server 20 sets the association relationship between the brand 1 moon cake and barrage in advance, and generates a corresponding brand 1 moon cake barrage style, and the sales channel corresponding to the brand 1 moon cake may be channel 1. As shown in table 2, in a rainy day, an umbrella barrage style may be adopted, if an umbrella advertiser is brand 4, the media server 20 sets in advance an association relationship between the brand 4 umbrella and the barrage, and generates a corresponding brand 4 umbrella barrage style, and a sales channel corresponding to the brand 4 umbrella may be channel 4.

FIG. 6 is a schematic diagram of advertisement bullet screen patterns corresponding to different holidays and weather. As shown in fig. 6 (a), the barrage pattern 1021 of barrage 102 may be a commodity pattern of brand 1 (e.g., moon cake), and the barrage 102 may also include a brand name 1023 (e.g., "brand 1").

It should be noted that, in step S401 and step S402, there is no explicit precedence relation, and the media server 20 may first establish and store the association relation between the advertisement barrage style and the holiday, weather, and the third party purchasing channel, and then establish and store the association relation between the feature barrage style and the holiday, weather, or simultaneously establish and store the association relation between the barrage style and the holiday, weather, and the third party purchasing channel.

S403: the client 10 reads the current date and reports to the media server 20.

Taking the example that the client 10 is a first video application program running on the electronic device 100, in one possible implementation, when the first video application program is switched to the foreground running state, the first video application program reads the current date and reports the current date to the media server 20. The foreground running state may be that the application program runs directly on a display window or interface of the display screen 194, and presents a current interface for running the program, or may be that a user (i.e., user) of the electronic device interacts with the application through an interface displayed by the application program. The foreground running state may also be an application applying for a new Activity (startActivity) via the Activity manager AMS or an Activity in Paused state re-entering the active state.

In another possible implementation, when the first video application initiates video playback, the first video application reads the current date and reports it to the media server 20.

S404: the media server 20 determines whether the current date is a holiday.

The media server 20 compares the current date with the pre-stored holiday, if the reported date is the holiday, the media server 20 continues to execute step S405, otherwise, the media server 20 executes step S409.

S405: when the current date is a holiday, the media server 20 returns the matching holiday ad screen style if it does not, and returns the default screen style.

FIG. 7 is a schematic diagram of an interface for a user to select a bullet screen style when the current date is a holiday.

As shown in fig. 7 (a), the bullet screen editing interface 101 and the plurality of bullet screens 102 are displayed on the display screen 194 of the electronic device 100. The barrage editing interface 101 may include a barrage style selection control 1011, a barrage input box 1012, and a barrage send control 1013. The control is a visual graphical interface element presented to a user, is a software component, is contained in an application program, controls data processed by the application program and interactive operation on the data, and can be interacted with by the user through touching, sliding and other operations, so that related information of the application program is read and edited. Wherein the bullet screen style selection control 1011 may receive a user operation (e.g., a click operation), and in response to the user operation, the bullet screen editing interface 101 displays a currently selectable bullet screen style. In step S405, if the current date matches a holiday (e.g., mid-autumn festival) and there is a matching commercial advertisement barrage style (e.g., moon cake of brand 1) associated with the corresponding holiday in the media server 20, as shown in fig. 7 (a), the barrage editing interface 101 may display an advertisement barrage style control 1014, which may be, for example, moon cake of brand 1. The barrage editing interface 101 may also display a default barrage style control 1015. In response to a user operation (e.g., a click operation) of the advertisement bullet screen style control 1014, the bullet screen sent by the user is associated with the advertisement bullet screen style.

Barrage transmission control 1013 may receive a user's operation (e.g., a click operation), and in response to the user's operation, electronic device 100 transmits the content in barrage input box 1012 (e.g., "morning cheerio"). As shown in fig. 7 (b), the video screen 101 and the plurality of bullet screens 102 are displayed on the display screen 194 of the electronic device 100. Wherein, the advertisement barrage 102a sent by the user is presented as the advertisement barrage style selected by the user, increasing the interest of the barrage. In some embodiments, the advertisement bullet screen patterns associated with holidays may be one or more and may be freely selected by the user according to preference. By matching advertisement barrage patterns associated with holiday features according to dates, the current video barrage patterns are enriched, barrage advertisement position attributes are given, advertisers can be attracted to stay in the barrages to increase income, and the effect of commodity advertisement propaganda is achieved.

Illustratively, as shown in fig. 7 (b), the bullet screen displayed in the video screen 101 may include an advertisement bullet screen 102a and a default bullet screen 102b. The advertisement barrage 102a may be sent by the local client 10 or other clients after selecting the response advertisement barrage style, and the default barrage 102b may be sent by the local client 10 or other clients after selecting the default barrage style.

Fig. 8 is a schematic diagram of an interface for displaying a bullet screen during video playback.

In step S405, if the current date matches the holiday, but there is no matching commercial advertisement barrage style in the media server 20, the media server 20 may provide the feature barrage style and/or default barrage style associated with the holiday as shown in fig. 5 for the user to freely select. In one possible implementation, as shown in fig. 8 (a), if the current date matches a holiday (e.g., mid-autumn festival) and there is no matching advertisement barrage style in the media server 20, the media server 20 may provide the distinctive barrage style and default barrage style associated with the holiday for selection by the user. Illustratively, each holiday matched bullet screen style may be one or more. As shown in fig. 8 (a), the distinctive barrage style associated with mid-autumn festival may be moon cake, moon, rabbit, etc. The current video barrage style is enriched by matching the special barrage style associated with the festival characteristic according to the date, the video watching experience of the user is improved, meanwhile, the festival barrage style can increase the festival experience, and the traditional festival culture is promoted.

In another possible implementation, as shown in fig. 8 (b), if the current date matches the holiday and there is no matching commercial advertisement bullet screen style in the media server 20, the media server 20 may provide the current default bullet screen style.

In some embodiments, if the current date matches a holiday (e.g., mid-autumn festival) and there is a matching commercial advertisement barrage style associated with the holiday (e.g., moon cake of brand 1) in the media server 20, the media server may provide the commercial advertisement barrage associated with the holiday, the feature advertisement barrage associated with the holiday, and the default barrage for the user to freely select, enriching the user's choices.

In some embodiments, at steps S404 and S405, at a date near the holiday, the media server 20 may provide an advertisement bullet screen style associated with the holiday and/or a feature bullet screen style associated with the holiday to promote the holiday in advance.

It should be noted that, in the non-festival stage, the advertisement barrage style associated with the festival or the feature barrage style associated with the festival that has been issued by the user may be restored to the default barrage style, so as to avoid the video playing interface presenting the barrage associated with the festival in the non-festival stage.

S406: the user clicks on the advertisement barrage with the matching merchandise.

S407: jump to the corresponding third party purchase channel.

FIG. 9 is a schematic diagram of an interface for a user to click on a barrage to jump to a purchase page.

As shown in fig. 9 (a), the bullet screen pattern 1021 and/or the brand name 1023 may illustratively receive a user's operation (e.g., a click operation), and in response to the user's operation, the electronic device 100 may jump to a third party purchase channel address, with the current interface displaying a third party purchase channel interface. Wherein the third party purchase channel address may be a URL (Uniform Resource Locator ) address.

For example, referring to table 1, the third party purchase channel associated with the brand 1 moon cake stored by the media server 20 is channel 1, and as shown in fig. 9 (b), in response to the user's operation of the barrage pattern 1021 and/or the brand name 1023, the display 194 of the electronic device 100 displays the merchandise purchase interface 103 of the purchase channel 1. The merchandise purchase interface 103 may include, among other things, related controls for merchandise display and purchase with which a user may interact to purchase merchandise (moon cake of brand 1) associated with a barrage. The merchandise purchase interface 103 may also include a return control 104, and the return control 104 may receive a user operation (e.g., a click operation) in response to which the electronic device 100 returns to the video screen 101 shown in fig. 9 (a).

By generating advertisement barrage patterns related to holiday commodities according to holiday characteristics, the properties of barrage advertisement positions are given, and advertisers can be attracted to stay in the barrages to increase incomes. In addition, the user can jump to the purchasing link directly by clicking the advertisement barrage, so that the purchasing convenience of the user is improved, and meanwhile, the channel income of commodity purchasing is increased.

S408: the third party server 30 returns the result of the purchase or non-purchase to the user.

In some embodiments, the advertisement bullet screen style associated with the holiday may also be unassociated with the purchase address of the third party purchase channel, namely: the barrage processing method provided by the application can not comprise the steps S406 to S408, so as to prevent the user from mistakenly touching and jumping.

In step S404, the media server 20 compares the current date with the pre-stored holiday, and if the reported date does not match the holiday, step S409 is performed.

S409: the current date is not a holiday and the media server 20 obtains weather data from the client 10.

In one possible implementation, the client 10 may obtain the geographic location of the electronic device 100, and report the weather data to the media server 20 after querying the weather from the cloud.

In another possible implementation, the client 10 may obtain the geographic location where the electronic device 100 is located, and report the geographic location data to the media server 20, and the media server 20 uses the geographic location data to query the cloud for weather.

In some embodiments, the media server 20 may acquire the weather data when the date reported by the client 10 does not match the holiday, and the media server 207 may acquire the weather data in advance and store the weather data.

S410: if the media server 20 has a matching weather advertisement bullet screen pattern, the pattern is returned, and if there is no matching weather advertisement bullet screen pattern, the default bullet screen pattern is returned.

FIG. 10 is a schematic illustration of an interface for a user to select a bullet screen style when the current date is not a holiday.

As shown in fig. 10 (a), the display 194 of the electronic apparatus 100 displays a bullet screen editing interface 101 and a plurality of bullet screens 102. In step S410, the advertisement bullet screen style associated with the client 10 is matched by the weather of the geographic location of the client 10, for example, if the current weather of the geographic location of the client 10 is rainy days and there is a matching commercial advertisement bullet screen style (e.g. an umbrella of brand 4) in the media server 20, as shown in (a) in fig. 10, the bullet screen editing interface 101 may display an advertisement bullet screen style control 1014, and the advertisement bullet screen style may be an umbrella of brand 4, for example. For another example, if the geographic location of the client 10 is snowy, and there is a matching commercial advertisement bullet screen style (e.g., brand 5 glove) in the media server 20, the bullet screen editing interface 101 may display an advertisement bullet screen style control 1014, as shown in (a) in 10, for example, the advertisement bullet screen style may be brand 5 glove. In some embodiments, the advertisement bullet screen patterns associated with the weather may be one or more, and may be freely selected by the user according to preference. When the user selects the advertisement bullet screen style, the bullet screen sent by the user presents the selected advertisement bullet screen style. By matching advertisement barrage patterns associated with weather features according to weather, not only is the current video barrage pattern enriched, but also barrage advertisement spot attributes are given in non-holiday periods, thereby attracting advertisers to stay and increasing revenue.

The barrage editing interface 101 may also display a default barrage style control 1015. The description and operation of the control of the barrage editing interface 101 can refer to fig. 7 and the corresponding description thereof, and the present application is not repeated here.

For example, when the weather of the geographic location of each client sending the barrage is different, as shown in fig. 10, the barrage displayed in the video screen 101 of the electronic device 100 may include advertisement barrage patterns corresponding to different weather.

In a possible implementation, in step S410, if there is no commercial advertisement barrage style matching the current weather in the media server 20, the media server 20 may provide the distinctive barrage style and/or the default barrage style associated with the weather for the user to select. Illustratively, each weather-matched barrage style may be one or more. For example, the matched barrage style in rainy days may be umbrellas, raindrops, rain shoes, etc. According to the method, the current video barrage style is enriched by matching the barrage style associated with the weather characteristics according to the weather, and meanwhile, daily clothing and eating accommodations of the user are also concerned at the side face, so that the video watching experience of the user is improved.

In another possible implementation, if there is no commercial advertisement barrage style in the media server 20 that matches the current weather, the media server 20 may provide the current default barrage style.

S411: the user clicks on the advertisement barrage with the matching merchandise.

S412: jump to the corresponding third party purchase channel.

Illustratively, the bullet screen patterns 1021 and the brand names 1023 may receive a user 'S operation (e.g., a click operation), and in step S412, the current interface may jump to a third party purchase channel interface in response to the user' S operation. For example, where the third party purchase channel stored by media server 20 in association with the umbrella of brand 4 is channel 4, display 194 of electronic device 100 may display the merchandise purchase interface of channel 4. The user clicking the barrage to jump to the purchasing page interface can refer to fig. 7 and the corresponding description thereof, and the present application is not described herein.

The advertisement barrage style related to the commodities associated with weather is generated according to the weather characteristics, the attribute of barrage advertisement positions is given, advertisers can be attracted to stay in the barrage advertisement positions to increase income, and meanwhile, users can jump to a purchasing link directly by clicking the advertisement barrages, so that commodity purchasing channel income is increased.

S413: the third party server 30 returns the result of the purchase or non-purchase to the user.

In some embodiments, the advertisement bullet screen style associated with the holiday may also be unassociated with the purchase address of the third party purchase channel, namely: the bullet screen processing method provided by the application can not comprise the steps S411 to S413 so as to prevent the user from mistakenly touching and jumping.

In some embodiments, the media server 20 determines whether the current date or the nearby date matches the holiday, and the current date or the nearby date cannot match the holiday, and then associates the bullet screen style according to the weather of the current day or the weather predicted in advance.

In other embodiments, the media server 20 may associate bullet screen patterns directly based on the weather of the day or weather pre-determined in advance.

Through the barrage processing method provided by the steps, the attribute of the barrage advertisement position is endowed, advertisers can be attracted to enter the barrage to increase income, and meanwhile, the user can jump to a purchasing link directly by clicking the advertisement barrage, so that the income of commodity purchasing channels is increased. In addition, the bullet screen patterns related to the holidays are generated according to the holiday characteristics or the bullet screen patterns related to the weather are generated according to the weather characteristics, so that the bullet screen patterns are enriched, and the user experience is improved.

Fig. 11 is a functional block diagram of a communication system 1000.

As shown in fig. 11, the client 10 may include a reading module 1001, a bullet screen style selection module 1002, and a bullet screen display module 1003. The media server 20 may include a query module 2001, an operation management module 2002, and a storage module 2003. The third party server 30 may include a goods service module 3001.

Fig. 12 is a flow chart of the cooperation between the functional modules of the communication system 1000 of fig. 11.

Referring to fig. 4 and 12 in combination, in steps S403 and S409, the reading module 1001 of the client 10 is configured to read date data and weather data, and report the date data and weather data to the query module 2001 of the media server 20. The bullet screen style selection module 1002 of the client 10 is configured to provide the bullet screen style associated with the holiday, the bullet screen style associated with the weather, and the default bullet screen style provided by the media server 20 for the user to freely select. The bullet screen display module 1003 of the client 10 is configured to display the bullet screen sent by the user, and in steps S406 and S411, the user may jump to the third party purchase channel provided by the third party service module 310 by clicking the advertisement bullet screen style configured with the purchase link.

In steps S404 and S405, the query module 2001 is configured to determine whether the current date is a holiday according to the date data acquired from the reading module 1001, and when the date matches the holiday, the query module 2001 may read a barrage style associated with the holiday and query whether there is an advertisement barrage style associated with the holiday. In step S410, the query module 2001 may read the barrage style associated with the weather and query whether there is an advertisement barrage style associated with the weather. The query module 2001 may return the matched bullet screen style results to the bullet screen style selection module 1002 of the client 10 for selection by the user. In step S401, the operation management module 2002 may be configured to establish an association relationship between a holiday and a bullet screen style, an association relationship between weather and a bullet screen style, and an association relationship between an advertisement bullet screen commodity and a third party purchasing channel. In step S402, the storage module 2003 is configured to store the association between the holiday and the bullet screen style, the association between the weather and the bullet screen style, and the association between the advertisement bullet screen merchandise and the third party purchasing channel, so that the query module 2001 can read and return the same to the bullet screen style selection module 1002 of the client 10.

In steps S412 and S413, the goods service module 3001 is configured to provide a purchase address of a third party purchase channel associated with the advertisement barrage goods, where the user may purchase the goods associated with the advertisement barrage style, and the goods service module 3001 may return the result of the purchase or non-purchase to the user.

In the present embodiment, the client 10, the media server 20 and the third party server 30 are presented in the form of functional modules. "module" herein may refer to an application specific integrated circuit, a processor and memory executing one or more software or firmware programs, an integrated logic circuit, and/or other devices that may provide the above functionality. In a simple embodiment, the functions performed by the various modules may be implemented by processor 110 and internal memory 121 of FIG. 1. For example, the function of the reading module 1001 may be implemented by executing code stored in the internal memory 121 by the processor 110.

The embodiment of the application also provides electronic equipment, which comprises one or more processors; a memory; and one or more computer programs. One or more computer programs are stored in the memory, the one or more computer programs including instructions. The instructions, when executed by one or more processors, cause the electronic device to perform the relevant steps of the above embodiments to implement the barrage processing method described above.

Embodiments of the present application also provide a computer storage medium having stored therein computer instructions which, when executed on an electronic device, cause the electronic device to perform the relevant steps of the above method to implement the bullet screen processing method of the above embodiment.

Embodiments of the present application also provide a computer program product which, when run on a computer, causes the computer to perform the above-described related steps to implement the bullet screen processing method performed by the electronic device in the above-described embodiments.

In addition, embodiments of the present application also provide an apparatus, which may be embodied as a chip, component or module, which may include a processor and a memory coupled to each other; the memory is used for storing computer executing instructions, and when the device runs, the processor can execute the computer executing instructions stored in the memory, so that the chip executes the barrage processing method executed by the electronic equipment in each method embodiment.

The electronic device, the computer storage medium, the computer program product, or the chip provided by the embodiments of the present application are used to execute the corresponding methods provided above, so that the beneficial effects thereof can be referred to the beneficial effects in the corresponding methods provided above, and will not be described herein.

It will be appreciated by those skilled in the art that, for convenience and brevity of description, only the above-described division of the functional modules is illustrated, and in practical application, the above-described functional allocation may be performed by different functional modules according to needs, i.e. the internal structure of the apparatus is divided into different functional modules to perform all or part of the functions described above.

In the several embodiments provided by the present application, it should be understood that the disclosed apparatus and method may be implemented in other manners. For example, the apparatus embodiments described above are merely illustrative, e.g., the division of the modules or units is merely a logical functional division, and there may be additional divisions when actually implemented, e.g., multiple units or components may be combined or integrated into another apparatus, or some features may be omitted, or not performed. Alternatively, the coupling or direct coupling or communication connection shown or discussed with each other may be an indirect coupling or communication connection via some interfaces, devices or units, which may be in electrical, mechanical or other form.

The units described as separate parts may or may not be physically separate, and the parts displayed as units may be one physical unit or a plurality of physical units, may be located in one place, or may be distributed in a plurality of different places. Some or all of the units may be selected according to actual needs to achieve the purpose of the solution of this embodiment.

In addition, each functional unit in the embodiments of the present application may be integrated in one processing unit, or each unit may exist alone physically, or two or more units may be integrated in one unit. The integrated units may be implemented in hardware or in software functional units.

The integrated units, if implemented in the form of software functional units and sold or used as stand-alone products, may be stored in a readable storage medium. Based on such understanding, the technical solution of the embodiments of the present application may be essentially or a part contributing to the prior art or all or part of the technical solution may be embodied in the form of a software product stored in a storage medium, including several instructions for causing a device (may be a single-chip microcomputer, a chip or the like) or a processor (processor) to perform all or part of the steps of the method described in the embodiments of the present application. And the aforementioned storage medium includes: a U-disk, a removable hard disk, a Read Only Memory (ROM), a random access memory (random access memory, RAM), a magnetic disk, or an optical disk, or other various media capable of storing program codes.

The above embodiments are only for illustrating the technical solution of the present application, and not for limiting the same; although the application has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical scheme described in the foregoing embodiments can be modified or some technical features thereof can be replaced by equivalents; such modifications and substitutions do not depart from the spirit of the application.

Claims

1. The bullet screen processing method is applied to the electronic equipment and is characterized by comprising the following steps of:

The method comprises the steps that a client on the electronic equipment reads a current date and reports the current date to a media server, the media server is used for judging whether the current date is a festival, if the current date is the festival and a matched festival advertisement barrage style is stored in the media server, the festival advertisement barrage style is returned to the client, and the festival advertisement barrage style is related to a first commodity;

Displaying a barrage editing interface on a client interface on the electronic equipment, wherein the barrage editing interface comprises the festival advertisement barrage style;

The electronic equipment sends a first barrage based on the festival advertisement barrage style selected by the user, and the first barrage is presented in a client interface of the electronic equipment;

In response to an input acting on the first bullet screen, an interface of the electronic device displays a purchase interface of the first merchandise.

2. The method of claim 1, wherein the holiday advertisement bullet screen style is associated with weather when the system date of the electronic device is not a holiday, wherein the weather is the weather of the geographic location of the electronic device.

3. The method of claim 1, wherein the electronic device determining a first barrage based on the holiday ad barrage style selected by a user, comprises:

responsive to an input acting on the holiday ad barrage style, the electronic device selecting the holiday ad barrage style;

the electronic device determines the first barrage based on the holiday advertisement barrage style.

4. A method according to claim 3, further comprising: and the electronic equipment receives the barrage content to be sent through a character input interface in the barrage editing interface, wherein the first barrage comprises the barrage content.

5. The method according to claim 1, characterized in that: the holiday advertisement bullet screen style includes one or more of a merchandise pattern or a brand name of the first merchandise.

6. The method of claim 1, wherein the bullet screen editing interface further comprises a second bullet screen template, wherein the second bullet screen template is set by default by the electronic device.

7. An electronic device, comprising: a memory and a processor, the memory storing a computer program that, when executed by the processor, causes the electronic device to perform the steps of:

reading a current date and reporting to a media server, wherein the media server is used for judging whether the current date is a festival, and if the current date is the festival and a matched festival advertisement barrage style is stored in the media server, returning the festival advertisement barrage style to a client, wherein the festival advertisement barrage style is related to a first commodity;

displaying a barrage editing interface, wherein the barrage editing interface comprises the festival advertisement barrage style;

Transmitting a first barrage based on the festival advertisement barrage style selected by a user, wherein the first barrage is presented in a client interface of the electronic equipment;

8. The electronic device of claim 7, wherein the holiday advertisement bullet screen style is associated with weather when the system date of the electronic device is not a holiday, wherein the weather is the weather of the geographic location of the electronic device.

9. The electronic device of claim 8, wherein the determining a first bullet screen based on the holiday ad bullet screen style selected by the user comprises:

10. The electronic device of claim 9, further comprising: and the electronic equipment receives the barrage content to be sent through a character input interface in the barrage editing interface, wherein the first barrage comprises the barrage content.

11. The electronic device of claim 7, wherein: the holiday advertisement bullet screen style includes one or more of a merchandise pattern or a brand name of the first merchandise.

12. The electronic device of claim 7, wherein the bullet screen editing interface further comprises a second bullet screen template, wherein the second bullet screen template is set by default by the electronic device.

13. A computer storage medium comprising computer instructions which, when run on an electronic device, cause the electronic device to perform the barrage processing method of any of claims 1-6.

14. A computer program product, which, when run on an electronic device, causes the electronic device to perform the barrage processing method of any of claims 1-6.