CN109934690A - A kind of auction system and system of want advertisement - Google Patents
A kind of auction system and system of want advertisement Download PDFInfo
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- CN109934690A CN109934690A CN201910120392.8A CN201910120392A CN109934690A CN 109934690 A CN109934690 A CN 109934690A CN 201910120392 A CN201910120392 A CN 201910120392A CN 109934690 A CN109934690 A CN 109934690A
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Abstract
The embodiment of the present invention provides the auction system and system of a kind of want advertisement, which comprises determines the highest price that the advertising information of advertiser and advertisement are launched, and initiates the online auction for launching demand for advertisement accordingly；The auction price of advertising media is obtained in real time；According to the auction price of the advertising media, determines obtain the advertising media that demand is launched in advertisement in real time.According to the technique and scheme of the present invention, so that advertiser can control the rhythm of advertisement dispensing, and the precision that the budget that advertisement is launched is controllable, advertisement is launched greatly improves, and improves the effect of advertisement, while allowing medium and small media to be especially small media and striving for the chance that advertisement is launched.
Description
Technical field
The present invention relates to Internet advertising field more particularly to the auction systems and system of a kind of want advertisement.
Background technique
Advertising campaign on internet can be abstracted as the interaction of tripartite.They are:
- user Users, they browse various internet web pages.
- media Publishers, they control webpage, and generate the content in webpage.
- advertiser Advertisers, they on webpage by launching advertisement, it is desirable to obtain the concern of user.
When user accesses webpage, show that content that advertisement is accurately shown is the mistake of a unusual detail
Journey.Central issue is matching advertiser and media, because the quantity of the advertiser and media that refer here to are very more.Currently,
The web advertisement is auctioned advertisement position by advertising media, is submitted a tender by advertiser to location advertising, to obtain displaying advertisement
Chance.
Under prior art manner, big media are the leading sides of control of ad auction, and advertiser not can control advertisement dispensing
Rhythm, advertisement launch budget be easy it is out of control, advertisement launch precision it is inadequate；
Meanwhile there are many small media flow is more accurate.But its flow is overall smaller, can not be initiated by the prior art real
When online flow auction.
Summary of the invention
The embodiment of the present invention provides a kind of auction system of want advertisement, so that advertiser can control the section of advertisement dispensing
It plays, and the precision that the budget that advertisement is launched is controllable, advertisement is launched greatly improves, while medium and small media are especially
Small media can strive for the chance that advertisement is launched.
To achieve the above object, on the one hand, the embodiment of the invention provides a kind of auction system of want advertisement, the side
Method includes:
Determine advertiser advertising information and advertisement launch highest price, and initiate accordingly for advertisement launch demand
Line auction；
The auction price of advertising media is obtained in real time；
According to the auction price of the advertising media, determines obtain the advertising media that demand is launched in advertisement in real time.
On the other hand, the embodiment of the invention provides a kind of auction system of want advertisement, the system comprises:
Unit is initiated in auction, the highest price that the advertising information and advertisement for determining advertiser are launched, and initiation pair accordingly
The online real-time auction of demand is launched in advertisement；
Auction price acquiring unit, for obtaining the auction price of advertising media in real time；
Determination unit is launched, according to the auction price of the advertising media, determines that obtaining advertisement launches demand in real time
Advertising media.
Above-mentioned technical proposal has the following beneficial effects: because using being launched according to the advertising information of advertiser and advertisement
Highest price initiates auction, and by advertising media, the technological means of demand is launched in real-time auction advertisement online, and advertiser is controlled
The rhythm that advertisement processed is launched, and the precision that the budget that advertisement is launched is controllable, advertisement is launched greatly improves, and improves wide
The effect of announcement, while allowing medium and small media to be especially small media and striving for the chance that advertisement is launched.
Detailed description of the invention
In order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology, to embodiment or will show below
There is attached drawing needed in technical description to be briefly described, it should be apparent that, the accompanying drawings in the following description is only this
Some embodiments of invention for those of ordinary skill in the art without creative efforts, can be with
It obtains other drawings based on these drawings.
Fig. 1 is a kind of flow chart of the auction system of want advertisement of the embodiment of the present invention；
Fig. 2 is a kind of structural schematic diagram of the auction system of want advertisement of the embodiment of the present invention；
Fig. 3 is the structural schematic diagram that determination unit is launched in the embodiment of the present invention.
Specific embodiment
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete
Site preparation description, it is clear that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.It is based on
Embodiment in the present invention, it is obtained by those of ordinary skill in the art without making creative efforts every other
Embodiment shall fall within the protection scope of the present invention.
As shown in Figure 1, being a kind of flow chart of the auction system of want advertisement of the embodiment of the present invention, which comprises
The highest price that S101, the advertising information for determining advertiser and advertisement are launched, and initiate to need advertisement dispensing accordingly
The online auction asked；
S102, the auction price for obtaining advertising media in real time；
S103, according to the auction price of the advertising media, determine obtain the advertising media that demand is launched in advertisement in real time.
The advertising information includes: advertisement number, want advertisement auction time and advertisement release time.
Code as unique identification advertisement is numbered in advertisement, numbered by the advertisement can determine the corresponding content of advertisement,
The information such as size, type.
Advertiser is by the control to want advertisement auction time and advertisement release time in advertising information, so that advertisement
The main rhythm that can control advertisement dispensing.
Further, in still another embodiment of the process, it is launched most in the advertising information that advertiser has been determined and advertisement
It after high price, is numbered according to the advertisement in the advertising information, obtains advertising content information etc., thereby determine that the potential use of advertisement
It initiates to launch demand for advertisement to the advertising media with advertisement potential user according to the advertisement potential user in family
Online real-time auction.To save dispensing cost, and obtains and accurately launch effect
Further, in still another embodiment of the process, the highest launched in the advertising information for determining advertiser and advertisement
While valence, determines that advertisement is launched and require；The advertisement is launched and required to include: the competitive bidding requirement and advertisement of advertising media are launched total
Meter is drawn.
The competitive bidding requirement for setting advertising media, can make satisfactory advertising media participate in competitive bidding, control competitive bidding
Scale and the precision for improving bid simultaneously.
The budget that setting to total input plan, the range of the accurate dispensing for controlling advertisement and advertisement are launched.
Further, in still another embodiment of the process, while obtaining the auction price of advertising media, call (or
Person obtains) the assessment data of advertising media.
The assessment packet includes: the number of users of advertising media, and historical information etc. is launched in user activity and advertisement.
Convenient for understanding the strength of advertising media, and expected advertisement delivery effect.
Further, in still another embodiment of the process, it according to the auction price of the advertising media, determines and obtains extensively
The advertising media for accusing dispensing demand, specifically includes:
According to the auction price of the advertising media, it is wide that predetermined number is chosen by the sequence of auction price from low to high
Accuse media；
The assessment data and its auction price of a advertising media according to the predetermined number determine that obtaining advertisement launches demand
Advertising media.
According to auction price, for example, select 5 advertising media, then comprehensive assessment 5 advertising media assessment data and
Auction price therefrom further selectes the advertising media for carrying out advertisement dispensing.It is screened by substep, effectively controls workload,
Further function as the effect of save the cost.
Further, in still another embodiment of the process, according to the predetermined number the assessment data of a advertising media and
Its auction price determines and obtains the advertising media that demand is launched in advertisement, specifically includes:
The assessment data and its auction price of a advertising media according to the predetermined number, and according to advertisement total input
Plan determines and obtains one or more advertising media that demand is launched in advertisement.
The wide of selection is determined according to the assessment data and its auction price of advertising media and the plan of advertisement total input
Media quantity is accused, it is accurate to control advertisement dispensing range and budget.
As shown in Fig. 2, being a kind of structural schematic diagram of the auction system of want advertisement of the embodiment of the present invention, the system packet
It includes:
Unit 21 is initiated in auction, the highest price that the advertising information and advertisement for determining advertiser are launched, and is initiated accordingly
The online real-time auction of demand is launched for advertisement；
Auction price acquiring unit 22, for obtaining the auction price of advertising media in real time；
Determination unit 23 is launched, according to the auction price of the advertising media, determines that obtaining advertisement launches demand in real time
Advertising media.
Further, the advertising information includes:
Advertisement number, want advertisement auction time and advertisement release time.
It is further preferred that unit is initiated in the auction, it is also used to launch in the advertising information for determining advertiser and advertisement
Highest price while, determine advertisement launch require；
The advertisement dispensing requires to include: the competitive bidding requirement and advertisement total input plan of advertising media.
It is further preferred that the system also includes: assessment data capture unit, for obtaining advertising media in real time
While auction price, the assessment data of advertising media are obtained.
It is further preferred that as shown in figure 3, be the structural schematic diagram of the dispensing determination unit of the embodiment of the present invention, it is described
Launching determination unit 23 includes:
Module 231 is preselected, for the auction price according to the advertising media, by the sequence of auction price from low to high
Choose predetermined number advertising media；
Determining module 232, for the assessment data and its auction price of a advertising media according to the predetermined number, in real time
It determines and obtains the advertising media that demand is launched in advertisement.
It is further preferred that the determining module 232 is specifically used for:
The assessment data and its auction price of a advertising media according to the predetermined number, and according to total input meter
It draws, determines and obtain one or more advertising media that demand is launched in advertisement.
It should be understood that the particular order or level of the step of during disclosed are the examples of illustrative methods.Based on setting
Count preference, it should be appreciated that in the process the step of particular order or level can be in the feelings for the protection scope for not departing from the disclosure
It is rearranged under condition.Appended claim to a method is not illustratively sequentially to give the element of various steps, and not
It is to be limited to the particular order or level.
In above-mentioned detailed description, various features are combined together in single embodiment, to simplify the disclosure.No
This published method should be construed to reflect such intention, that is, the embodiment of theme claimed needs to compare
The more features of the feature clearly stated in each claim.On the contrary, as appended claims is reflected
Like that, the present invention is in the state fewer than whole features of disclosed single embodiment.Therefore, appended claims
It is hereby expressly incorporated into detailed description, wherein each claim is used as alone the individual preferred embodiment of the present invention.
For can be realized any technical staff in the art or using the present invention, above to disclosed embodiment into
Description is gone.To those skilled in the art；The various modifications mode of these embodiments will be apparent from, and this
The General Principle of text definition can also be suitable for other embodiments on the basis of not departing from the spirit and scope of the disclosure.
Therefore, the disclosure is not limited to embodiments set forth herein, but most wide with principle disclosed in the present application and novel features
Range is consistent.
Description above includes the citing of one or more embodiments.Certainly, in order to describe above-described embodiment and description portion
The all possible combination of part or method is impossible, but it will be appreciated by one of ordinary skill in the art that each implementation
Example can do further combinations and permutations.Therefore, embodiment described herein is intended to cover fall into the appended claims
Protection scope in all such changes, modifications and variations.In addition, with regard to term used in specification or claims
The mode that covers of "comprising", the word is similar to term " includes ", just as " including " solved in the claims as transitional word
As releasing.In addition, the use of any one of specification in claims term "or" being to indicate " non-exclusionism
Or ".
Those skilled in the art will also be appreciated that the various illustrative components, blocks that the embodiment of the present invention is listed
(illustrative logical block), unit and step can by electronic hardware, computer software, or both knot
Conjunction is realized.For the replaceability (interchangeability) for clearly showing that hardware and software, above-mentioned various explanations
Property component (illustrative components), unit and step universally describe their function.Such function
It can be that the design requirement for depending on specific application and whole system is realized by hardware or software.Those skilled in the art
Can be can be used by various methods and realize the function, but this realization is understood not to for every kind of specific application
Range beyond protection of the embodiment of the present invention.
Various illustrative logical blocks or unit described in the embodiment of the present invention can by general processor,
Digital signal processor, specific integrated circuit (ASIC), field programmable gate array or other programmable logic devices, discrete gate
Or transistor logic, discrete hardware components or above-mentioned any combination of design carry out implementation or operation described function.General place
Managing device can be microprocessor, and optionally, which may be any traditional processor, controller, microcontroller
Device or state machine.Processor can also be realized by the combination of computing device, such as digital signal processor and microprocessor,
Multi-microprocessor, one or more microprocessors combine a digital signal processor core or any other like configuration
To realize.
The step of method described in the embodiment of the present invention or algorithm can be directly embedded into hardware, processor execute it is soft
The combination of part module or the two.Software module can store in RAM memory, flash memory, ROM memory, EPROM storage
Other any form of storaging mediums in device, eeprom memory, register, hard disk, moveable magnetic disc, CD-ROM or this field
In.Illustratively, storaging medium can be connect with processor, so that processor can read information from storaging medium, and
It can be to storaging medium stored and written information.Optionally, storaging medium can also be integrated into the processor.Processor and storaging medium can
To be set in asic, ASIC be can be set in user terminal.Optionally, processor and storaging medium also can be set in
In different components in the terminal of family.
In one or more exemplary designs, above-mentioned function described in the embodiment of the present invention can be in hardware, soft
Part, firmware or any combination of this three are realized.If realized in software, these functions be can store and computer-readable
On medium, or it is transferred on a computer readable medium in the form of one or more instructions or code forms.Computer readable medium includes electricity
Brain storaging medium and convenient for so that computer program is allowed to be transferred to from a place telecommunication media in other places.Storaging medium can be with
It is that any general or special computer can be with the useable medium of access.For example, such computer readable media may include but
It is not limited to RAM, ROM, EEPROM, CD-ROM or other optical disc storages, disk storage or other magnetic storage devices or other
What can be used for carry or store with instruct or data structure and it is other can be by general or special computer or general or specially treated
The medium of the program code of device reading form.In addition, any connection can be properly termed computer readable medium, example
Such as, if software is to pass through a coaxial cable, fiber optic cables, double from a web-site, server or other remote resources
Twisted wire, Digital Subscriber Line (DSL) are defined with being also contained in for the wireless way for transmitting such as example infrared, wireless and microwave
In computer readable medium.The disk (disk) and disk (disc) includes compress disk, radium-shine disk, CD, DVD, floppy disk
And Blu-ray Disc, disk is usually with magnetic replicate data, and disk usually carries out optically replicated data with laser.Combinations of the above
Also it may be embodied in computer readable medium.
Above-described specific embodiment has carried out further the purpose of the present invention, technical scheme and beneficial effects
It is described in detail, it should be understood that being not intended to limit the present invention the foregoing is merely a specific embodiment of the invention
Protection scope, all within the spirits and principles of the present invention, any modification, equivalent substitution, improvement and etc. done should all include
Within protection scope of the present invention.
Claims (12)
1. a kind of auction system of want advertisement, which is characterized in that the described method includes:
It determines the advertising information of advertiser and the highest price that advertisement is launched, and initiates the online reality for launching demand for advertisement accordingly
When auction；
The auction price of advertising media is obtained in real time；
According to the auction price of the advertising media, determines obtain the advertising media that demand is launched in advertisement in real time.
2. a kind of auction system of want advertisement as described in claim 1, which is characterized in that the advertising information includes:
Advertisement number, want advertisement auction time and advertisement release time.
3. a kind of auction system of want advertisement as claimed in claim 1 or 2, which is characterized in that determining that advertiser's is wide
While the highest price that announcement information and advertisement are launched, determines that advertisement is launched and require；
The advertisement dispensing requires to include: the competitive bidding requirement and advertisement total input plan of advertising media.
4. a kind of auction system of want advertisement as claimed in claim 3, which is characterized in that the method also includes: in reality
When obtain advertising media auction price while, call the assessment data of advertising media.
5. a kind of auction system of want advertisement as claimed in claim 4, which is characterized in that the advertisement matchmaker according to
The auction price of body determines obtain the advertising media that demand is launched in advertisement in real time, comprising:
According to the auction price of the advertising media, predetermined number advertisement matchmaker is chosen by the sequence of auction price from low to high
Body；
The assessment data and its auction price of a advertising media according to the predetermined number determine that obtaining advertisement launches demand in real time
Advertising media.
6. a kind of auction system of want advertisement as claimed in claim 5, which is characterized in that it is described according to the predetermined number
The assessment data and its auction price of a advertising media determine obtain the advertising media that demand is launched in advertisement in real time, comprising:
The assessment data and its auction price of a advertising media according to the predetermined number, and according to advertisement total input meter
It draws, determines and obtain one or more advertising media that demand is launched in advertisement.
7. a kind of auction system of want advertisement, which is characterized in that the system comprises:
Unit is initiated in auction, the highest price that the advertising information and advertisement for determining advertiser are launched, and is initiated accordingly for wide
Accuse the online real-time auction of dispensing demand；
Auction price acquiring unit, for obtaining the auction price of advertising media in real time；
Determination unit is launched, according to the auction price of the advertising media, determines obtain the advertisement that demand is launched in advertisement in real time
Media.
8. a kind of auction system of want advertisement as claimed in claim 7, which is characterized in that the advertising information includes:
Advertisement number, want advertisement auction time and advertisement release time.
9. a kind of auction system of want advertisement as claimed in claim 7 or 8, which is characterized in that unit is initiated in the auction,
It is also used to while the highest price that the advertising information for determining advertiser and advertisement are launched, determines that advertisement is launched and require；
The advertisement dispensing requires to include: the competitive bidding requirement and advertisement total input plan of advertising media.
10. a kind of auction system of want advertisement as claimed in claim 9, which is characterized in that the system also includes: assessment
Data capture unit, for calling the assessment data of advertising media while obtaining the auction price of advertising media in real time.
11. a kind of auction system of want advertisement as claimed in claim 10, which is characterized in that the dispensing determination unit packet
It includes:
Module is preselected, for the auction price according to the advertising media, is chosen by the sequence of auction price from low to high pre-
Fixed several advertising media；
Determining module, for the assessment data and its auction price of a advertising media according to the predetermined number, determination is obtained in real time
Obtain the advertising media that demand is launched in advertisement.
12. a kind of auction system of want advertisement as claimed in claim 11, which is characterized in that the determining module is specifically used
In:
The assessment data and its auction price of a advertising media according to the predetermined number, and according to total input plan, really
Surely one or more advertising media that demand is launched in advertisement are obtained.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910120392.8A CN109934690A (en) | 2019-02-18 | 2019-02-18 | A kind of auction system and system of want advertisement |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910120392.8A CN109934690A (en) | 2019-02-18 | 2019-02-18 | A kind of auction system and system of want advertisement |
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| Publication Number | Publication Date |
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| CN109934690A true CN109934690A (en) | 2019-06-25 |
Family
ID=66985606
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| Application Number | Title | Priority Date | Filing Date |
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| CN201910120392.8A Pending CN109934690A (en) | 2019-02-18 | 2019-02-18 | A kind of auction system and system of want advertisement |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN116151895A (en) * | 2023-04-19 | 2023-05-23 | 广州小加传媒有限公司 | Decentralised marketing system and method |
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| CN101506834A (en) * | 2006-03-03 | 2009-08-12 | 穆凯什·查特 | Method, system and apparatus for automatic real-time iterative commercial transactions over the internet |
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| CN106204087A (en) * | 2015-05-06 | 2016-12-07 | 北京派择网络科技有限公司 | For the method and apparatus selecting advertising media |
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| CN101208716A (en) * | 2005-04-26 | 2008-06-25 | 管理动力学有限责任公司 | A method of digital good placement in a dynamic, real time environment |
| CN101506834A (en) * | 2006-03-03 | 2009-08-12 | 穆凯什·查特 | Method, system and apparatus for automatic real-time iterative commercial transactions over the internet |
| CN101447060A (en) * | 2008-12-06 | 2009-06-03 | 中兴通讯股份有限公司 | Method for realizing auction business facing mobile phone users |
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Application publication date: 20190625 |