CN109903068A - A kind of precise quantification and accurate statistics launch the advertisement distributing system and method for effect - Google Patents
A kind of precise quantification and accurate statistics launch the advertisement distributing system and method for effect Download PDFInfo
- Publication number
- CN109903068A CN109903068A CN201711303462.0A CN201711303462A CN109903068A CN 109903068 A CN109903068 A CN 109903068A CN 201711303462 A CN201711303462 A CN 201711303462A CN 109903068 A CN109903068 A CN 109903068A
- Authority
- CN
- China
- Prior art keywords
- advertisement
- user
- monomer
- page
- module
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Landscapes
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The invention discloses advertisement distributing systems and method that a kind of precise quantification and accurate statistics launch effect, a kind of precise quantification advertisement is simultaneously launched, the Mobile advertisement releasing system and method that communication effect is launched in the advertisement of feedback information accurate statistics are browsed according to user simultaneously, the system includes Advertisement Server, ad delivery systems, moving advertising client, user's dividing system and charge system, and invention also provides the advertisement delivery methods for applying to above system.The present invention precise quantification advertisement and can accurately launch, same advertisement page is split as several monomer advertisement pages, and the monomer advertisement page is distinguished with different ad distribution sequence number ID, will click on browse the monomer advertisement page the user of moving advertising client uniquely bound with the ad distribution sequence number ID of the monomer advertisement page, so as to accomplish the accurate tracking of clicking rate and view rate to every a monomer advertisement page, the important parameter of accurate advertisement delivery effect assessment is obtained.
Description
Technical field
The present invention relates to digital advertisement distribution technologies, and in particular to a kind of precise quantification advertisement is simultaneously launched, while according to
Family browses the Mobile advertisement releasing system and method that communication effect is launched in the advertisement of feedback information accurate statistics.
Background technique
Today's society advertisement is ubiquitous, and television advertising, Internet advertising etc. all bring huge profit.With interconnection
There are a variety of dissemination methods in Internet advertising publication in the development of net advertising.
Using the ad system of CPC dissemination method, its primary structure includes: that ad distribution device obtains on Advertisement Server
Advertising information, and the advertising information is sent to mobile terminal, ad click computing device is according to mobile terminal to the advertisement
The number of clicks of information counts the number that this advertisement is browsed by client, is clicked with this to calculate the user of this advertisement
Rate, CPC method carry out advertisement dispensing according to the expense that the web advertisement is clicked every time, and the mode advertisement of CPC needs the row to user
To carry out deep matching with the page of browsing, to improve a possibility that user clicks.
Using the ad system of CPM dissemination method, its primary structure includes: that ad distribution device obtains on Advertisement Server
Advertising information, and the advertising information is sent to mobile terminal, advertisement plays forwarding computing device and counts this advertisement broadcasting
Number and by reprinting number, the reading person-time of this advertisement is calculated with this, CPM method refers in advertisement release process, hears
Or see each of certain advertisement shares how many advertising cost for each person.Assuming that the unit price of an advertisement is 10 yuan/CPM, then
The every 1,000 person-times expenses for seeing this advertisement are 10 yuan, therefore the advertisement of CPM does not require clicking rate.
There is some defects for both above-mentioned advertisement delivery method, for example, being launched using CPC method, advertiser is most
More how much is user's clicking rate of emphasis advertisement page, and CPC method is used to launch, then more emphasis advertisement page is broadcast mostly for advertiser
Put number and by reprinting number how much.Regardless of using CPC or CPM dissemination method, advertiser is also mostly by above-mentioned data (user
Clicking rate, broadcasting time and by reprinting number) as launch advertisement reference or decision-making foundation.But it thus results in wide
Accusing quotient can only go to extensive style to launch advertisement page, for example, the expense of great number is blindly spent to go to launch popular product advertising
Deng, but whether will receive expected effect is not to be well understood by.Although for example, a certain advertisement page clicking rate is higher,
The practical user volume browsed of its advertisement page is not high, or the click browsing that only certain user is repeated as many times, this
The high clicking rate of advertisement does not prove effective to the popularization of product and the concern of attraction user, and it is even more impossible to maximumlly by the concern of user
It is converted into final economic benefit.Meanwhile after advertisement page publication, which classification the user of real browse advertisements is, occupation,
How age, career field are associated between technical capability etc. and the ad content browsed, therefore can not accurate geo-statistic advertisement
The effect of dispensing, and just because of this user category information is not held accurately, then the later period needs to orient to certain class user
The target for carrying out advertisement dispensing is difficult to realize, in addition, existing advertisement distributing system, which also lacks advertisement, launches the later period based on user
Classification information corresponding with user terminal carrys out the assessment to advertisement delivery effect, determines to affect the correct of later period advertisement dispensing
Plan results in the randomness of advertisement dispensing, so that the advertisement benefit for launching the later band of advertisement is not fine.
Summary of the invention
The technical problem to be solved by the present invention is to existing ad systems in ad distribution can not precise quantification advertisement simultaneously
The defect launched, and and existing advertisement distributing system can not browse the advertisement of feedback information accurate statistics according to user and launch
Communication effect.
In order to solve the above-mentioned technical problems, the present invention provides one kind precise quantification advertisement and to launch, while basis
Advertisement browses feedback information accurate evaluation advertisement delivery effect, to can be accurately positioned audience simultaneously to later period advertisement dispensing
Accurate statistics launch the Mobile advertisement releasing system of effect, and the present invention also provides simultaneously a kind of to be applied to advertisement of the invention and send out
The advertisement delivery method of distribution system.
In order to achieve the above object, the technical scheme adopted by the invention is that, present invention firstly provides a kind of advertisement hairs
Distribution system is used for mobile communication terminal releasing advertisements, comprising:
Advertisement Server, ad delivery systems, moving advertising client；
The Advertisement Server, for storing ad data and user data；
The ad delivery systems include:
Advertisement acquiring unit for obtaining the advertisement page on Advertisement Server, and obtains on each advertisement page only
One advertising logo Key；
Monomer advertisement quantifying unit, for each advertisement page to be carried out to the monomer advertisement for being quantized into certain amount N number
The page, every portion in the monomer advertisement page of the N number have same unique advertisement identifier Key, and are the N number
Every portion in monomer advertisement page increases a different unique ad and distributes sequence number ID；
Ad distribution unit extracts the advertisement point of the monomer advertisement page for receiving the monomer advertisement page after quantifying
Sequence number ID is sent out, and carries out the publication of advertisement to each moving advertising client according to the ad distribution sequence number ID, thus will
The monomer advertisement page of N number with different unique ad distribution sequence number ID, it is wide to be distributed to certain amount M movements
Accuse client.
The moving advertising client, comprising:
Memory module obtains module, playing module, user's binding module.
The acquisition module, for obtaining monomer advertisement page from monomer advertisement quantifying unit, and according to the monomer advertisement
The unique advertisement identifier Key of the page obtains advertisement page identical with unique advertisement identifier Key from Advertisement Server, and
It is stored in memory module；
Playing module, for reading advertisement page from memory module and playing, and the playing module is also used to generate
Advertisement plays statistical information, and advertisement broadcasting statistical information is fed back to charge system；
User's binding module, for the unique ad of moving advertising client user and advertisement page to be distributed sequence number
ID is associated with and binds.
It further, further include user's dividing system, user's dividing system, including user's division unit and number of users
According to library server, user's division unit is used to obtain the various attribute informations of the user of user's binding module, and is used for root
User is divided according to customer attribute information, and will be in user's division information deposit user database server after division.
Further, packet billing system, the charge system and moving advertising client, ad distribution unit and user are gone back
The user database server of dividing system connects, and plays statistical information and user's division information for obtaining advertisement, and generate
And charging data record is stored, and correspondent bank system for settling account carries out disbursement and sattlement.
Further, the value range of the N is natural number.
Further, the M=coefficient S * N, the coefficient S be 1.2,1.3,1.4,1.5,1.6,1.7,1.8,1.9 or
2.0, and when the value of M is decimal, by the value round numbers of M by the way of rounding up.
Further, the various attribute informations of the user include the personal essential information of user, for example, the birthday, blood group,
Gender, academic job information etc., various contact methods, such as mobile phone, fixed line, email address, inhabitation address etc., hobby,
The setting of advertisement is received, such as wishes received advertisement classification, period, frequency of use, preferential mode etc., the commercial paper of browsing
Type, and the user information after data mining arranges, such as actual use frequency and reality for ad click behavior
Period, level of consumption etc..
Further, the advertisement distributing system further includes advertisement delivery effect analysis system comprising:
It launches parameter acquisition module: obtaining the advertisement of advertisement whithin a period of time and launch log, log is launched in the advertisement
Record the web advertisement behavioral data of the total degree and user that there is the advertisement to be clicked, the advertisement behavioral data of the user
The number for hitting to the advertising information of its publication including user's point and the user are to reading time of the advertisement；
Parameter calling module is launched, the various attribute informations of the user in user's dividing system are called；
Parameter analysis module is launched, the web advertisement behavioral data of log, user, Yi Jiyong are launched based on the advertisement
The various attribute informations at family are analyzed to obtain user's clicking rate of the advertisement and the advertisement delivery effect statistical report form；
Parametric classification module is launched, the user class of the user is determined based on the advertisement delivery effect statistical report form
Not；
Parameter memory module is launched, the class of subscriber of the user is stored；
Parameter matching module is launched to be obtained from Advertisement Server according to class of subscriber and user's clicking rate of advertisement
Take the ad content to match with class of subscriber.
Further, the Advertisement Server, ad delivery systems, moving advertising client, user's dividing system, meter
Charge system and advertisement delivery effect analysis system are separately positioned on the server of separation.
The present invention also provides a kind of advertisement delivery methods for applying to any of the above-described system, comprising the following steps:
Step S1: Advertisement Server is for storing ad data and user data；
Step S2: the advertisement acquiring unit in ad delivery systems obtains the advertisement page on Advertisement Server, and obtains
Unique advertisement identifier Key on each advertisement page；
Step S3: the monomer advertisement quantifying unit in ad delivery systems is for carrying out each advertisement page to be quantized into one
The monomer advertisement page of fixed number amount N number, every portion in the monomer advertisement page of the N number have same unique ad
Key is identified, and distributes sequence number for the different unique ad of every a increase by one in the monomer advertisement page of the N number
ID；
Step S4: the ad distribution unit in ad delivery systems receives the monomer advertisement page after quantization, extracts the list
The ad distribution sequence number ID of body advertisement page, and carried out according to the ad distribution sequence number ID to each moving advertising client
The publication of advertisement, so that the monomer advertisement page of the N number with different unique ad distribution sequence number ID is distributed to one
The moving advertising client that fixed number amount is M；
Step S5: the acquisition module of moving advertising client obtains monomer advertisement page from monomer advertisement quantifying unit, and
According to the unique advertisement identifier Key of the monomer advertisement page, obtained from Advertisement Server identical as unique advertisement identifier Key
Advertisement page, and be stored in memory module；
Step S6: the playing module of moving advertising client reads advertisement page and is played from memory module, and described
Playing module is also used to generate advertisement and plays statistical information, and advertisement broadcasting statistical information is fed back to charge system；
Step S7: user's binding module of moving advertising client is by moving advertising client user and advertisement page
Unique ad distribution sequence number ID is associated with and binds；
Step S8: user's division unit of user's dividing system obtains each attribute letter of the user of user's binding module
Breath, and user data is stored in for dividing according to customer attribute information to user, and by user's division information after division
In the server of library；
Step S9: charge system obtains advertisement and plays statistical information and user's division information, and generates and store charging number
According to record, and correspondent bank system for settling account carries out customer charge clearing.
Further, the value range of the N is natural number.
Further, the M=coefficient S * N, the value of the coefficient S are 1.2,1.3,1.4,1.5,1.6,1.7,1.8,1.9
Or 2.0, and when the value of M is decimal, by the value round numbers of M by the way of rounding up.
Further, the various attribute informations of the user include the personal essential information of user, for example, the birthday, blood group,
Gender, academic job information etc., various contact methods, such as mobile phone, fixed line, email address, inhabitation address etc., hobby,
The setting of advertisement is received, such as wishes received advertisement classification, period, frequency of use, preferential mode etc., the commercial paper of browsing
Type, and the user information after data mining arranges, such as actual use frequency and reality for ad click behavior
Period, level of consumption etc..
It further, further include step S10, advertisement delivery effect analytical procedure comprising following steps:
Step S10a: it launches parameter acquisition module and obtains the advertisement dispensing log of advertisement whithin a period of time, the advertisement
Launch the web advertisement behavioral data of total degree and user that log recording has the advertisement to be clicked, the advertisement of the user
Number that behavioral data includes the advertising information that user's point hits to its publication and the user are to reading time of the advertisement；
Step S10b: the various attribute informations for the user that parameter calling module calls in user's dividing system are launched；
Step S10c: launching the web advertisement behavioral data that Parameter analysis module launches log, user based on the advertisement,
And the various attribute informations of user are analyzed to obtain user's clicking rate of the advertisement and advertisement delivery effect statistical report form；
Step S10d: it launches parametric classification module and determines the user's based on the advertisement delivery effect statistical report form
Class of subscriber；
Step S10e: it launches parameter memory module and stores the class of subscriber of the user；
Step S10f: parameter matching module is launched according to class of subscriber and user's clicking rate of advertisement, from advertising service
The ad content to match with class of subscriber is obtained in device.
The present invention is by using above-mentioned technical proposal, compared with prior art, has the advantages that
1, the present invention precise quantification advertisement and can accurately launch, and same advertisement page is split as several monomer advertising pages
Face, and the monomer advertisement page is distinguished with different ad distribution sequence number ID, it will click on and browse the monomer advertisement page
Moving advertising client and the ad distribution sequence number ID of the monomer advertisement page uniquely bound, so as to accomplish pair
The accurate tracking of the clicking rate and view rate of every portion monomer advertisement page, and then obtain accurate advertisement and launch log, user
Web advertisement behavioral data etc. advertisement delivery effect assessment important parameter；
2, the present invention obtains the web advertisement behavioral data of user, the various attribute informations of log and user are launched in advertisement,
It is launched log, the web advertisement behavioral data of user and the various attribute informations of user based on the advertisement and analyzes to obtain
The user's clicking rate and advertisement delivery effect statistical report form of the advertisement, are determined based on the advertisement delivery effect statistical report form
The classification of the user, so that advertiser be allowed to determine the class launched to the later period advertisement according to the classification of the user accurately divided
Type and quantity accomplish to shoot the arrow at the target, so that the advertisement benefit for launching the later band of advertisement greatly increases.
Detailed description of the invention
Fig. 1 is the structural schematic diagram of the embodiment of the present invention；
Fig. 2 is the data interaction schematic diagram of the embodiment of the present invention.
Now in conjunction with the drawings and specific embodiments, the present invention is further described.
Specific embodiment
As a specific embodiment, as depicted in figs. 1 and 2, a kind of advertisement distributing system of the invention is used for shifting
Mobile communication terminal releasing advertisements, comprising: the Advertisement Server 10, ad delivery systems 20, moving advertising client 30, user
Dividing system 40, charge system 50 and advertisement delivery effect analysis system 60, the above-mentioned difference Advertisement Server 10, advertisement point
Hair system 20, moving advertising client 30, user's dividing system 40, charge system 50 and advertisement delivery effect analysis system 60 are set
It sets on isolated server.
Advertisement Server 10, for storing ad data and user data, when advertiser needs to launch advertisement, by institute
The advertisement page for needing to launch is stored in the Advertisement Server 10 as ad data, also, the storage advertisement page number
According to unique advertisement identifier Key is equipped in the list file of library, for the advertisement page of different ad contents, unique advertisement identifier Key
Difference, therefore advertising logo Key is unique designation of the advertisement page of difference different content in database table file.Example
Such as, the present embodiment uses trendy hamburger promotional content of McDonald as advertisement page content, and to advertisement page storage
Advertising logo Key=Key1 is equipped in database table file.
Ad delivery systems 20 comprising:
Advertisement acquiring unit 21 is equipped in advertisement acquiring unit 21 and updates detection module, the above-mentioned advertisement clothes of real-time detection
Advertisement page file in business device 10 then obtains the advertisement of the Advertisement Server 10 once detecting new advertisement page file
The page, and the unique advertisement identifier Key of the advertisement page is obtained simultaneously, for example, the advertisement acquiring unit 21 detects that the wheat is worked as
Advertisement page is promoted in trendy hamburger of labor, just obtains the advertisement page from the Advertisement Server 10, and obtain the advertising page
Unique advertisement identifier Key=Key1 on face, monomer advertisement quantifying unit 22, what the advertisement acquiring unit 21 will acquire is somebody's turn to do
Advertisement page is transmitted to monomer advertisement quantifying unit 22, and the monomer advertisement quantifying unit 22 is launched according to gray market and advised
Mould, for example, it is 10000 parts that scale is launched in gray market, then the monomer advertisement quantifying unit 22 carries out the advertisement page
It is quantized into the monomer advertisement page of 10000 numbers, the number of every a monomer advertisement page in 10000 parts of monomer advertisement pages
According to same advertising logo Key1 is equipped in the table of library, which is represent, 10000 parts of the monomer
Advertisement page content is consistent with the content of the advertisement page, that is, is trendy hamburger promotional content of McDonald, while described
Monomer advertisement quantifying unit 22 and be the database of every a monomer advertisement page in the monomer advertisement page of 10000 number
Increase a different unique ad in table and distribute sequence number ID, for example, in the present embodiment, 10000 parts of the monomer is wide
The ad distribution sequence number ID accused in the page is successively identified as ID 01, ID 02, ID 03, ID 04......ID 10000, passes through
Above-mentioned quantization is crossed, to be trendy hamburger promotional content of McDonald by piece of content, advertising logo Key is the advertisement of Key1
The page is quantized into 10000 parts of advertising logo Key with same Key1, but has different unique ad distribution sequences
The monomer advertisement page of number ID.
Ad distribution unit 23, for by above-mentioned ad distribution sequence number ID be successively identified as ID 01, ID 02, ID 03,
10000 parts of monomer advertisement pages of ID 04......ID 10000 are distributed to 10000*1.5=15000 moving advertising client
End 30, it is to estimate the number of users of browsing according to obtain that coefficient S here, which takes 1.5, certainly, which can also take 1.2,
1.3, the arbitrary value in 1.4,1.5,1.6,1.7,1.8,1.9 or 2.0, and when the value of M is decimal, using the side to round up
Formula is by the value round numbers of M；When publication, above-mentioned ad distribution sequence number ID is successively identified as ID 01, ID 02, ID 03, ID
04......ID 10,000 10000 parts of monomer advertisement pages are successively distributed to user 1, user 2, user 3, user 4......
The moving advertising client 30 of user 10000, and the moving advertising client of remaining user 100001...... user 15000
The monomer advertisement page for receiving any ad distribution sequence number ID issued from ad distribution unit 23 at random, certainly, from original
Then upper to say, the same moving advertising client 30 can only receive the advertisement page with same advertising logo Key, and one of them is wide
Accuse the monomer advertisement page of distribution sequence number ID.
Moving advertising client 30 comprising:
Memory module 31 obtains module 32, playing module 33 and user's binding module 34；
The acquisition module 32 obtains monomer advertisement page from monomer advertisement quantifying unit 22 for user, and according to this
The unique advertisement identifier Key of monomer advertisement page obtains advertisement identical with unique advertisement identifier Key from Advertisement Server
The page, and be stored in memory module 31, for example, the acquisition module 32 is got from monomer advertisement quantifying unit 22
Ad distribution sequence number ID is the monomer advertisement page of ID 04, then the acquisition module 32 is obtained from Advertisement Server and this
There is the monomer advertisement page that ad distribution sequence number ID is ID 04 same advertisement to identify Key, the as advertisement page of Key1.
The acquisition module 32 just can be used after needing to register corresponding account number login system in user, obtains the monomer that module 32 will receive
Advertisement page is stored into the memory module 31.The acquisition module 32 can use web-page interface, can also use dedicated shifting
Dynamic client software obtains above- mentioned information, more preferable using web-page interface, as long as such mobile client has browser, nothing
Other special-purpose softwares need to be installed.Web-page interface includes static and dynamic webpage, can also include the journeys such as CGI, ASP or JAVA
Sequence, for carrying out processing and by monomer advertisement page storage into memory module 31 to the monomer advertisement page of acquisition.
Playing module 33 monomer advertisement page and is played for reading from memory module 31, which can be with
Including Push interface, which is actively pushed in the use browser of client by Push interface.
User's binding module 34, for the unique ad of 30 user of the moving advertising client and advertisement page to be distributed sequence
Row number ID is associated with and binds, specific to the present embodiment, since above-mentioned ad distribution sequence number ID is successively identified as ID 01, ID
02, ID 03, ID 04......ID 10000 10000 parts of monomer advertisement pages need to be distributed to user 1, user 2, user 3,
The moving advertising client 30 of user 4...... user 15000, when the moving advertising client 30 of user 1 has browsed the advertisement
After distributing the monomer advertisement page that sequence number ID is ID 01, the playing module 33 is also used to generate advertisement and plays statistical information,
It includes that user broadcasts the number of clicks of the monomer advertisement page and the monomer advertisement page that the advertisement, which plays statistical information,
The number of success put, the advertisement play the network access data that statistical information further includes user, the network access data of user
To obtain the web advertisement behavior of user, the web advertisement of user can be obtained by the internet mode different with other
Behavioral data.
User's dividing system 40:
Firstly the need of explanation, in order to distinguish user 01, user 02...... user 15000, IP, user can be passed through
Name, stores the mode of data cookie or user agent (User Agent, abbreviation UA) on the client, carries out only to user
One identification.
User's dividing system 40, including user's division unit 41 and user database server 42, the user draw
Sub-unit 41 be used for obtain user's binding module 34 user various attribute informations, in general, the attribute of user may include with
Some or all of lower information: personal essential information, such as birthday, blood group, gender etc., various contact methods, for example (,) it is mobile phone, solid
Words, email address, inhabitation address etc., hobby receive the setting of advertisement, such as wish received advertisement classification, the period,
Frequency of use, preferential mode etc., the advertisement type of browsing, and the user information after data mining arranges, such as
The actual use frequency of ad click behavior and real time section, level of consumption etc..Above-mentioned user property can come from user's
The typing of registration information can be from mobile Operation Support System etc..
User's dividing system 40 simultaneously is used to divide user according to above-mentioned customer attribute information, division here
Only for the division of customer attribute information, such as by same age level, identical blood group, identical gender, identical hope
Received advertisement classification, the identical period for wishing to receive advertisement, identical frequency, identical preferential mode are identical clear
The user of the advertisement type or identical actual use frequency, section of identical real time and/or the identical level of consumption look at draws
It is divided into one kind, partitioning standards are not limited to above-mentioned customer attribute information, after user's dividing system 40 will also divide
User's division information deposit user database server 42 in.
Charge system 50:
The charge system is connect with the user database server 42 of ad distribution unit 23 and user's dividing system 40, is used
Advertisement broadcasting statistical information is clicked in obtaining the user in user's dividing system 40, and generates and store charging data record, and
Correspondent bank system for settling account carries out disbursement and sattlement, and the advertisement of above-mentioned user is played statistical information and fed back to by the playing module 33
Charge system.
Advertisement delivery effect analysis system 60: comprising:
It launches parameter acquisition module 61: obtaining the advertisement of advertisement whithin a period of time and launch log, day is launched in the advertisement
The web advertisement behavioral data of total degree and user that will record has the advertisement to be clicked, the advertisement behavior number of the user
According to the number and the user for including the advertising information that user's point hits to its publication to the reading time of the advertisement.
Parameter calling module 62 is launched, the various attribute informations of the user in user's dividing system 40 are called.
Parameter analysis module 63 is launched, the web advertisement behavioral data of log, user is launched based on the advertisement, and
The various attribute informations of user are analyzed to obtain user's clicking rate of the advertisement and the advertisement delivery effect statistical report form.
Parametric classification module 64 is launched, the user of the user is determined based on the advertisement delivery effect statistical report form
Classification.
Parameter memory module 65 is launched, the class of subscriber of the user is stored.
Parameter matching module 66 is launched, according to class of subscriber and user's clicking rate of advertisement, from Advertisement Server
Obtain the ad content to match with class of subscriber.
In the present invention, the dispensing Parameter analysis module 63 further includes with lower module:
First analysis submodule, for being determined based on web advertisement behavioral data analysis to the users to release advertisement
The total degree of information and user point hit to the number of the advertising information of its publication, and the user that analysis obtains the advertisement clicks
Rate.
Second analysis submodule, for the network in set period of time in the web advertisement behavioral data based on the user
Advertisement behavioral data, analysis obtain effective clicking rate of the advertisement.
Third analyzes submodule, for the network in set period of time in the web advertisement behavioral data based on the user
The analysis of advertisement behavioral data, which is determined to the total degree and user point of the users to release advertisement information, hits to the wide of its publication
The number of information is accused, analysis obtains the actual click rate of the advertisement.
In the present invention, the dispensing parametric classification module 64 further include:
Classification submodule, for carrying out various classification as by the same area to user according to the various attribute informations of user
Class of subscriber is determined as the first class of subscriber, and same gender classification is determined as second user classification etc..
In the present invention, the advertisement delivery effect analysis system further includes advertisement memory value module, used according to advertisement
Dispensing log, generate relative users to the memory value of the advertisement, specifically include with lower module:
Starting point acquisition submodule, for using the advertisement for relative users first time advertisement obtain time as when
Between starting point.
The currently active phase determines submodule, for determining the currently active phase according to the distance currently away from the time starting point.
Invention also provides a kind of advertisement delivery methods for applying to above-mentioned advertisement distributing system, including following step
It is rapid:
Step S1: Advertisement Server 10 is for storing ad data, will be required when advertiser needs to launch advertisement
The advertisement page of dispensing is stored in the Advertisement Server 10 as ad data, also, the storage advertisement page database
Unique advertisement identifier Key is equipped in list file, for the advertisement page of different ad contents, unique advertisement identifier Key is different,
Therefore advertising logo Key is unique designation of the advertisement page of difference different content in database table file.For example, this reality
Example is applied using trendy hamburger promotional content of McDonald as advertisement page content, and to the database table of advertisement page storage
Advertising logo Key=Key1 is equipped in file；
Step S2: the advertisement acquiring unit 21 in ad delivery systems 20 obtains the advertisement page on Advertisement Server 10,
And the unique advertisement identifier on each advertisement page is obtained, and detection module is updated specifically, being equipped in advertisement acquiring unit 21, it is real
When detect advertisement page file in above-mentioned Advertisement Server 10, once detecting new advertisement page file, then obtaining should
The advertisement page of Advertisement Server 10, and the unique advertisement identifier Key of the advertisement page is obtained simultaneously, for example, the advertisement obtains
Unit 21 detects that advertisement page is promoted in trendy hamburger of the McDonald, just obtains the advertising page from the Advertisement Server 10
Face, and obtain the unique advertisement identifier Key=Key1 on the advertisement page；
Step S3: the monomer advertisement quantifying unit 22 in ad delivery systems 20 carries out each advertisement page to be quantized into one
The monomer advertisement page of fixed number amount N, and increase ad distribution sequence number ID for each monomer advertisement page, specifically, the list
Body advertisement quantifying unit 22 launches scale according to gray market, for example, it is 10000 parts that scale is launched in gray market,
Then the advertisement page is carried out the monomer advertisement page for being quantized into 10000 numbers by the monomer advertisement quantifying unit 22, and this 10000 parts
It is equipped with same advertising logo Key1 in the database table of every a monomer advertisement page in monomer advertisement page, this is same
Advertising logo Key1 represent, described 10000 parts of monomer advertisement page content is consistent with the content of the advertisement page, i.e.,
Be trendy hamburger promotional content of McDonald, at the same the monomer advertisement quantifying unit 22 and be 10000 number monomer
Increase a different unique ad in the database table of every a monomer advertisement page in advertisement page and distribute sequence number ID,
For example, in the present embodiment, the ad distribution sequence number ID in described 10000 parts of monomer advertisement page is successively identified as ID
01, ID 02, ID 03, ID 04......ID 10000, by above-mentioned quantization, to be the new of McDonald by piece of content
Money hamburger promotional content, advertising logo Key are that the advertisement page of Key1 is quantized into 10000 parts of advertisements with same Key1
Know Key, but has the monomer advertisement page of different unique ad distribution sequence number ID；
Step S4: the ad distribution unit 23 in ad delivery systems 20 receives the monomer advertisement page after quantization, extracts
The ad distribution sequence number of the monomer advertisement page, and according to the ad distribution sequence number ID to corresponding moving advertising client
30 carry out the publication of advertisement, specifically, the ad distribution unit 23 is for successively identifying above-mentioned ad distribution sequence number ID
10000 parts of monomer advertisement pages for ID 01, ID 02, ID 03, ID 04......ID 10000 are distributed to 10000*1.5=
15000 moving advertising clients 30, it is to estimate the number of users of browsing according to obtain that coefficient S here, which takes 1.5, when
So, which can also take the arbitrary value in 1.2,1.3,1.4,1.5,1.6,1.7,1.8,1.9 or 2.0, and when the value of M is decimal
When, by the value round numbers of M by the way of rounding up；When publication, above-mentioned ad distribution sequence number ID is successively identified as ID
01, ID 02, ID 03, ID 04......ID 10000 10000 parts of monomer advertisement pages be successively distributed to user 1, user 2,
The moving advertising client 30 of user 3, user 4...... user 10000, and remaining user 100001...... user
15000 moving advertising client 30 receives any ad distribution sequence number ID's issued from ad distribution unit 23 at random
Monomer advertisement page says in principle certainly, same moving advertising client 30 can only receive with it is same can be in KEY mark
One accuse distribution sequence number ID monomer advertisement page；
Step S5: the acquisition module 32 of moving advertising client 30 obtains ad data from Advertisement Server 10, and will
It is stored into memory module 31, specifically, the acquisition module 32, obtains list from monomer advertisement quantifying unit 22 for user
Body advertisement page, and according to the unique advertisement identifier Key of the monomer advertisement page, it is obtained from Advertisement Server unique wide with this
The identical advertisement page of mark Key is accused, and is stored in memory module 31, for example, the acquisition module 32 is wide from monomer
Accuse quantifying unit 22 in got ad distribution sequence number ID be ID 04 monomer advertisement page, then the acquisition module 32 from
Obtain in Advertisement Server for the monomer advertisement page of ID 04 there is same advertisement to identify Key with the ad distribution sequence number ID,
The as advertisement page of Key1.The acquisition module 32 just can be used after needing to register corresponding account number login system in user, obtains
Module 32 stores the monomer advertisement page received into the memory module 31.The acquisition module 32 can be connect using webpage
Mouthful, above- mentioned information can also be obtained with dedicated mobile client software, such mobile client more preferable using web-page interface
As long as there is browser, without installing other special-purpose softwares.Web-page interface includes static and dynamic webpage, can also include
The programs such as CGI, ASP or JAVA, for handle and arrive the monomer advertisement page storage to the monomer advertisement page of acquisition
In memory module 31；
Step S6: the playing module 33 of moving advertising client 30 is read from memory module after receiving start command
Ad data simultaneously plays, which may include Push interface, and Push interface actively pushes the monomer advertisement page
To client in browser；
Step S7: user's binding module 34 of moving advertising client 30 is by 30 user of the moving advertising client and advertisement
The unique ad distribution sequence number ID of the page is associated with and binds, specific to the present embodiment, due to above-mentioned ad distribution sequence number ID
Successively be identified as ID 01, ID 02, ID 03, ID 04......ID 10000 10000 parts of monomer advertisement pages need to distribute
To the moving advertising client 30 of user 1, user 2, user 3, user 4...... user 15000, when the moving advertising of user 1
After client 30 has browsed the monomer advertisement page that the ad distribution sequence number ID is ID 01, the playing module 33 is also used to
It generates advertisement and plays statistical information, it includes click time of the user for the monomer advertisement page which, which plays statistical information,
The number of success that the several and monomer advertisement page plays, the advertisement play the network access that statistical information further includes user
Data, web advertisement behavior of the network access data of user to obtain user, can be different with other by internet
Mode obtains the web advertisement behavioral data of user；
Step S8: user's division unit 41 of user's dividing system 40 obtains each kind of the user of user's binding module 34
Property information, in general, the attribute of user may include some or all of following information: personal essential information, such as birthday, blood
Type, gender etc., various contact methods, such as mobile phone, fixed line, email address, inhabitation address etc., hobby receives advertisement
Setting, such as wish received advertisement classification, period, frequency of use, preferential mode etc., the advertisement type of browsing, Yi Jijing
The user information after data mining arranges is crossed, such as the actual use frequency of ad click behavior and real time section, is disappeared
Water wasting equality.Above-mentioned user property can come from the typing of the registration information of user, can be from mobile operation support system
System etc..
User's division unit 41 simultaneously is used to divide user according to above-mentioned customer attribute information, division here
Only for the division of customer attribute information, such as by same age level, identical blood group, identical gender, identical hope
Received advertisement classification, the identical period for wishing to receive advertisement, identical frequency, identical preferential mode are identical clear
The user of the advertisement type or identical actual use frequency, section of identical real time and/or the identical level of consumption look at draws
It is divided into one kind, partitioning standards are not limited to above-mentioned customer attribute information, after user's dividing system 40 will also divide
User's division information deposit user database server 42 in.
Step S9: the user database server 42 of the charge system and ad distribution unit 23 and user's dividing system 40
Connection clicks advertisement broadcasting statistical information for obtaining the user in user's dividing system 40, and generates and store metering data
Record, and correspondent bank system for settling account carries out disbursement and sattlement, the advertisement of above-mentioned user is played statistics letter by the playing module 33
Breath feeds back to charge system.
Step S10, advertisement delivery effect analytical procedure comprising following steps:
Step S10a: launching parameter acquisition module 61 and obtain the advertisement dispensing log of advertisement whithin a period of time, described wide
The web advertisement behavioral data for launching total degree and user that log recording has the advertisement to be clicked is accused, the user's is wide
When accusing number and the user that behavioral data includes the advertising information that user's point hits to its publication to the reading of the advertisement
Between.
Step S10b: launching parameter calling module 62, it calls each attribute letter of the user in user's dividing system 40
Breath.
Step S10c: launch Parameter analysis module 63 its based on the advertisement launch log, the web advertisement behavior of user
The various attribute informations of data and user are analyzed to obtain user's clicking rate of the advertisement and advertisement delivery effect statistics report
Table.
Step S10d: launching parametric classification module 64, it determines the use based on the advertisement delivery effect statistical report form
The class of subscriber at family.
Step S10e: launching parameter memory module 65, it stores the class of subscriber of the user, specifically stores
In the database server independently set up into advertisement delivery effect analysis, but the class of subscriber of the user can also be stored
Into the user database server 42 in corresponding user's dividing system 40, facilitate transferring and matching for data, same to time
The about cost of system building.
Step S10f: launch parameter matching module 66 its according to class of subscriber and user's clicking rate of advertisement, from advertisement
The ad content to match with class of subscriber is obtained in server.
Further, the step S10c further includes further following steps:
Step S10c1: it is determined based on web advertisement behavioral data analysis to the total of the users to release advertisement information
Number and user point hit to the number of the advertising information of its publication, and analysis obtains user's clicking rate of the advertisement.
Step S10c2: the web advertisement behavior in the web advertisement behavioral data based on the user in set period of time
Data, analysis obtain user's clicking rate of effective advertisement of the user.
Step S10c3: the web advertisement behavior in the web advertisement behavioral data based on the user in set period of time
The determining advertising information that its publication is hit to the total degree and user point of the users to release advertisement information of data analysis
Number, analysis obtain user's clicking rate of the actual advertisement of the user.
Above-mentioned steps S10c1, S10c2, S10c3 can be carried out sequentially, can also be same by any 2 steps or 3 steps
Shi Zuhe is carried out, to obtain the user's clicking rate for accurately meeting the advertisement of demand.
Step S11: according to the dispensing log of advertisement, relative users are generated to the memory value of the advertisement.It specifically includes following
Step:
The advertisement is directed to the time of the first time advertising display of relative users as time starting point by step S11a.
Step S11b determines expired time according to the distance currently away from the time starting point.
Although specifically showing and describing the present invention in conjunction with preferred embodiment, those skilled in the art should be bright
It is white, it is not departing from the spirit and scope of the present invention defined by the appended claims, it in the form and details can be right
The present invention makes a variety of changes, and is protection scope of the present invention.
Claims (9)
1. the advertisement distributing system that a kind of precise quantification and accurate statistics launch effect, it is characterised in that: including Advertisement Server,
Ad delivery systems and moving advertising client；
The Advertisement Server, for store ad data and
User data；The ad delivery systems include:
Advertisement acquiring unit for obtaining the advertisement page on Advertisement Server, and obtains unique wide on each advertisement page
Accuse mark Key；
Monomer advertisement quantifying unit, for each advertisement page to be carried out to the monomer advertisement page for being quantized into certain amount N number,
Every portion in the monomer advertisement page of the N number has same unique advertisement identifier Key, and is the monomer of the N number
Every portion in advertisement page increases a different unique ad and distributes sequence number ID；
Ad distribution unit extracts the ad distribution sequence of the monomer advertisement page for receiving the monomer advertisement page after quantifying
Row number ID, and according to the ad distribution sequence number ID to the publication of each moving advertising client progress advertisement, to will have
The monomer advertisement page of the N number of different unique ad distribution sequence number ID, is distributed to certain amount M moving advertising visitors
Family end；
The moving advertising client, comprising:
Memory module obtains module, playing module, user's binding module；The acquisition module, it is single for quantifying from monomer advertisement
Member obtains monomer advertisement page, and according to the unique advertisement identifier Key of the monomer advertisement page, obtained from Advertisement Server with
The identical advertisement page of unique advertisement identifier Key, and be stored in memory module；
Playing module, for reading advertisement page from memory module and playing, and the playing module is also used to generate advertisement
Statistical information is played, and advertisement broadcasting statistical information is fed back into charge system.
2. the advertisement distributing system that a kind of precise quantification according to claim 1 and accurate statistics launch effect, comprising: use
Family binding module, for moving advertising client user to be associated with and tie up with the unique ad of advertisement page distribution sequence number ID
It is fixed.
3. a kind of precise quantification according to claim 1 and accurate statistics launch the advertisement distributing system of effect, feature
Be: the N is natural number.
4. a kind of precise quantification according to claim 1 and accurate statistics launch the advertisement distributing system of effect, feature
Be: the M=coefficient S * N, the coefficient S are 1.2,1.3,1.4,1.5,1.6,1.7,1.8,1.9 or 2.0.
5. a kind of precise quantification according to claim 1 and accurate statistics launch the advertisement distributing system of effect, feature
It is: further includes user's dividing system, which includes user's division unit and user database server, described
User's division unit is used to obtain the various attribute informations of the user of user's binding module, and for according to customer attribute information pair
User divides, and will be in user's division information deposit user database server after division.
6. a kind of precise quantification according to claim 4 and accurate statistics launch the advertisement distributing system of effect, feature
It is: further includes charge system, the customer data base service of the charge system and ad distribution unit and user's dividing system
Device connection clicks advertisement broadcasting statistical information for obtaining the user in user's dividing system, and generates and store metering data
Record, and correspondent bank system for settling account carries out disbursement and sattlement.
7. a kind of precise quantification according to any one of claims 1 to 5 and accurate statistics launch the advertisement distributing system of effect,
It is characterized by also including advertisement delivery effect analysis systems comprising: it launches parameter acquisition module: obtaining advertisement at one section
Log is launched in advertisement in time, and the net of total degree and user that log recording has the advertisement to be clicked is launched in the advertisement
Network advertisement behavioral data, the advertisement behavioral data of the user include the number that user's point hits to the advertising information of its publication, with
And the user is to the reading time of the advertisement；Parameter calling module is launched, the user's in calling user's dividing system is each
Attribute information；Parameter analysis module is launched, the web advertisement behavioral data of log, user is launched based on the advertisement, with
And the various attribute informations of user are analyzed to obtain user's clicking rate of the advertisement and the advertisement delivery effect statistical report form；It launches
Parametric classification module determines the class of subscriber of the user based on the advertisement delivery effect statistical report form；Launch parameter
Memory module stores the class of subscriber of the user；
Launch parameter matching module, according to class of subscriber and user's clicking rate of advertisement, obtained from Advertisement Server with
The ad content that class of subscriber matches.
8. a kind of with the advertisement delivery method for being set forth in any one of claim 1 to 6 system, it is characterised in that: including following step
It is rapid:
Step S1: Advertisement Server is for storing ad data and user data；Step S2: the advertisement in ad delivery systems obtains
It takes unit to obtain the advertisement page on Advertisement Server, and obtains the unique advertisement identifier Key on each advertisement page；
Step S3: the monomer advertisement quantifying unit in ad delivery systems is for carrying out each advertisement page to be quantized into a fixed number
The monomer advertisement page of N number is measured, every portion in the monomer advertisement page of the N number has same unique advertisement identifier
Key, and distribute sequence number ID for the different unique ad of every a increase by one in the monomer advertisement page of the N number；
Step S4: the ad distribution unit in ad delivery systems receives the monomer advertisement page after quantization, and it is wide to extract the monomer
The ad distribution sequence number ID of the page is accused, and advertisement is carried out to each moving advertising client according to the ad distribution sequence number ID
Publication, so that the monomer advertisement page of the N number with different unique ad distribution sequence number ID is distributed to a fixed number
Measure M moving advertising clients；
Step S5: the acquisition module of moving advertising client from monomer advertisement quantifying unit obtain monomer advertisement page, and according to
The unique advertisement identifier Key of the monomer advertisement page is obtained identical with unique advertisement identifier Key wide from Advertisement Server
The page is accused, and is stored in memory module；
Step S6: the playing module of moving advertising client reads advertisement page and is played from memory module, and the broadcasting
Module is also used to generate advertisement and plays statistical information, and advertisement broadcasting statistical information is fed back to charge system；
Step S7: user's binding module of moving advertising client is unique by moving advertising client user and advertisement page
Ad distribution sequence number ID is associated with and binds；
Step S8: user's division unit of user's dividing system obtains the various attribute informations of the user of user's binding module, and
Customer data base service is stored in for dividing according to customer attribute information to user, and by user's division information after division
In device；
Step S9: charge system obtains advertisement and plays statistical information and user's division information, and generates and store metering data note
Record, and correspondent bank system for settling account carries out customer charge clearing.
9. a kind of advertisement delivery method according to claim 7, it is characterised in that: the N is natural number.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201711303462.0A CN109903068A (en) | 2017-12-11 | 2017-12-11 | A kind of precise quantification and accurate statistics launch the advertisement distributing system and method for effect |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201711303462.0A CN109903068A (en) | 2017-12-11 | 2017-12-11 | A kind of precise quantification and accurate statistics launch the advertisement distributing system and method for effect |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN109903068A true CN109903068A (en) | 2019-06-18 |
Family
ID=66941544
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201711303462.0A Pending CN109903068A (en) | 2017-12-11 | 2017-12-11 | A kind of precise quantification and accurate statistics launch the advertisement distributing system and method for effect |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN109903068A (en) |
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110378753A (en) * | 2019-07-29 | 2019-10-25 | 秒针信息技术有限公司 | A kind of advertisement serving policy determines method and device |
| CN110602533A (en) * | 2019-09-10 | 2019-12-20 | 四川长虹电器股份有限公司 | Intelligent television advertisement recommendation system and method for time-sharing and crowd-sharing |
| CN111882368A (en) * | 2020-08-11 | 2020-11-03 | 北京云和互动信息技术有限公司 | Online advertisement DPI encryption point burying and transparent transmission tracking method |
| CN112767015A (en) * | 2021-01-07 | 2021-05-07 | 上海鸿研物流技术有限公司 | Information charging method and system based on logistics appliances |
-
2017
- 2017-12-11 CN CN201711303462.0A patent/CN109903068A/en active Pending
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110378753A (en) * | 2019-07-29 | 2019-10-25 | 秒针信息技术有限公司 | A kind of advertisement serving policy determines method and device |
| CN110602533A (en) * | 2019-09-10 | 2019-12-20 | 四川长虹电器股份有限公司 | Intelligent television advertisement recommendation system and method for time-sharing and crowd-sharing |
| CN110602533B (en) * | 2019-09-10 | 2021-05-11 | 四川长虹电器股份有限公司 | Intelligent television advertisement recommendation system and method for time-sharing and crowd-sharing |
| CN111882368A (en) * | 2020-08-11 | 2020-11-03 | 北京云和互动信息技术有限公司 | Online advertisement DPI encryption point burying and transparent transmission tracking method |
| CN111882368B (en) * | 2020-08-11 | 2023-12-05 | 北京云和互动信息技术有限公司 | On-line advertisement DPI encryption buried point and transparent transmission tracking method |
| CN112767015A (en) * | 2021-01-07 | 2021-05-07 | 上海鸿研物流技术有限公司 | Information charging method and system based on logistics appliances |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN103295150A (en) | Advertising release system and advertising release method capable of accurately quantizing and counting release effects | |
| CN110278466B (en) | Short video advertisement putting method, device and equipment | |
| US8788335B2 (en) | Content distribution system including cost-per-engagement based advertising | |
| CN109903068A (en) | A kind of precise quantification and accurate statistics launch the advertisement distributing system and method for effect | |
| US11062335B2 (en) | Online survey spawning, administration and management | |
| CN106709765A (en) | Advertisement delivery management method | |
| US8626818B2 (en) | System and method for generating user contexts for targeted advertising | |
| CN106530012B (en) | Advertisement material data processing method and device | |
| EP1235396A1 (en) | System and method for using e-mail as advertisement medium | |
| CN101364885A (en) | Method, system and apparatus realizing group customized advertisement | |
| TW200830214A (en) | User interaction-biased advertising | |
| WO2007142484A1 (en) | Method and apparatus for providing advertising service | |
| KR20070111350A (en) | Context related advertisement/information exposure method and their recommendation service system to enhance relativity | |
| CN101511055A (en) | Method and device for delivering advertisement | |
| JPWO2008081596A1 (en) | Listing advertisement sending device and method | |
| CN109377250B (en) | Advertisement putting control method and device based on big data analysis | |
| CN105528459B (en) | Information processing method, server and terminal | |
| US20010042017A1 (en) | Advertisement distribution system | |
| CN106204146A (en) | A kind of Internet advertising put-on method, device | |
| US20130066708A1 (en) | Online advertising system and a method of operating the same | |
| US20110154400A1 (en) | System and method for aggregating user data and targeting content | |
| CN104050228A (en) | System and method for statistically determining bias in online survey results | |
| JP7181347B1 (en) | Information processing system, information processing method, and information processing program | |
| JP7213305B2 (en) | ADVERTISING DISTRIBUTION DEVICE, ADVERTISING DISTRIBUTION METHOD, AND ADVERTISING DISTRIBUTION PROGRAM | |
| CN106709749B (en) | Media information delivery method and server |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| DD01 | Delivery of document by public notice |
Addressee: Tang Zhenwen Document name: Deemed as a notice of withdrawal |
|
| DD01 | Delivery of document by public notice | ||
| WD01 | Invention patent application deemed withdrawn after publication |
Application publication date: 20190618 |
|
| WD01 | Invention patent application deemed withdrawn after publication |