CN109840687A - A kind of brand influence index construction method, system and storage medium - Google Patents
A kind of brand influence index construction method, system and storage medium Download PDFInfo
- Publication number
- CN109840687A CN109840687A CN201811604779.2A CN201811604779A CN109840687A CN 109840687 A CN109840687 A CN 109840687A CN 201811604779 A CN201811604779 A CN 201811604779A CN 109840687 A CN109840687 A CN 109840687A
- Authority
- CN
- China
- Prior art keywords
- index
- weight
- power
- business impact
- influence
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Landscapes
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The present invention relates to a kind of brand influence index construction method, system and storage mediums.The big problem of existing brand influence index construction method low efficiency, error, the present invention obtains business impact power and product influence power, and business impact power weight and product influence power weight are obtained respectively, according to business impact power, product influence power and business impact power weight and product influence power weight calculation brand influence index.Branding data of the present invention for acquisition, using the method for machine is to the brand influence index quantification evaluation of design and Quantitative Calculation Method carries out quantitative evaluation, to greatly improve the accuracy and validity of evaluation of brands, the project evaluation chain work of existing brand can preferably be served, accuracy is high, error is small, practical.
Description
Technical field
The present invention relates to brand analysis technical field more particularly to a kind of brand influence index construction method, system and
Storage medium.
Background technique
Influence index refers to the data that brand is issued over a period to come, within certain time promote netizen application with
The ability of the development of research.Influence index is higher, shows that the degree of other brands of the brand influence is higher, when the index is greater than
When 1, indicate that the brand is more than that social average influence is horizontal to the influence degree that involves of other brands.
At this stage, building brand influence index is firstly the need of the acquisition source and corresponding index for determining data
Quantization method quantifies index by the data of acquisition, existing by determining that data weighting form is weighted acquisition index
The disadvantages of constructing technology scheme of stage brand influence index there are accuracys rate low, low efficiency and intelligence difference.
Summary of the invention
Of the existing technology in order to solve the problems, such as, at least one embodiment of the present invention provides a kind of brand influence
Index construction method, system and storage medium.
In a first aspect, the embodiment of the invention provides a kind of brand influence index construction methods, comprising:
Business impact power and product influence power are obtained, and obtains business impact power weight and product influence power weight respectively；
According to business impact power, product influence power, business impact power weight and product influence power weight calculation brand influence
Index；
The business impact power includes: that business impact power concern index, business impact push wide index and business impact power
Fast-selling index；
The product influence power includes: product influence power concern index, product influence power popularization index and product influence power
Fast-selling index.
Based on the above-mentioned technical proposal, the embodiment of the present invention can also make following improvement.
With reference to first aspect, in the first embodiment of first aspect, comprising:
It is 0.30 and enterprise that the default weight of business impact power concern index, which is 0.35, business impact pushes wide index to preset weight
It is the 0.35 business impact power weight constituted that industry influence power fast sale index, which presets weight,；With the default power of product influence power concern index
Weight is 0.40, the default weight of product influence power popularization index is 0.20 and the default weight of product influence power fast sale index is 0.40 structure
At product influence power weight.
With reference to first aspect or the first embodiment of first aspect, described in second of embodiment of first aspect
Business impact power concern index includes that the microblogging discussion amount that counts of computer statistics module, related wechat article number, official are micro-
Rich bean vermicelli amount, related wechat article always read number, news report number and related news and always read number；The business impact is pushed extensively
Index includes webpage popularization amount, press campaign amount, official's dissemination of news power, official's microblogging transmissibility, official's wechat transmissibility, official
The average daily the number of visiting people in square website and the average daily access times of official website；The business impact power fast sale index includes that electric business platform is comprehensive
Dowel pin amount and electric business platform comprehensive score.
With reference to first aspect or the first embodiment of first aspect, described in the third embodiment of first aspect
Product influence power concern index includes that the microblogging that counts of computer statistics module discusses number, related wechat article number, related micro-
Message chapter reads number, news report number and related news and reads number；The product influence power promote index include webpage promote and
Press campaign；The product influence power fast sale index includes that the comprehensive sales volume of electric business platform, electric business platform evaluation quantity and electric business are flat
Platform comprehensive score.
Second of embodiment with reference to first aspect, in the 4th kind of embodiment of first aspect, the business impact power
It is 0.06 that middle microblogging discussion amount, which presets weight, and it is 0.07 that related wechat article number, which presets weight, the default power of official's microblogging bean vermicelli amount
It is 0.05 that weight, which is 0.06, related wechat article always reads number to preset weight, and it is 0.05 that news report number, which presets weight, related news
Total default weight of number of reading is 0.06, and it is 0.02 that webpage popularization amount, which presets weight, and it is 0.04 that press campaign amount, which presets weight, official
It is 0.07 that dissemination of news power, which presets weight, and it is 0.07 that official's microblogging transmissibility, which presets weight, and official's wechat transmissibility presets weight
It is 0.07, it is 0.02 that the average daily the number of visiting people of official website, which presets weight, and it is 0.01 that the average daily access times of official website, which preset weight,
The default weight of the comprehensive sales volume of electric business platform is 0.20 and the default weight of electric business platform comprehensive score is 0.15.
The third embodiment with reference to first aspect, in the 5th kind of embodiment of first aspect, the product influence power
It is 0.08 that middle microblogging, which discusses that number presets weight, and it is 0.08 that related wechat article number, which presets weight, and it is pre- that related wechat article reads number
If weight is 0.07, it is 0.08 that news report number, which presets weight, and it is 0.09 that related news, which read number and preset weight, and webpage is promoted pre-
If weight is 0.08, it is 0.12 that weight is preset in press campaign, and it is 0.20 that the comprehensive sales volume of electric business platform, which presets weight, and electric business platform is commented
The default weight of valence mumber amount is 0.10 and the default weight of electric business platform comprehensive score is 0.10.
With reference to first aspect, in the 6th kind of embodiment of first aspect, the specific steps are as follows:
S1, obtain respectively business impact power concern index, business impact push wide index, business impact power fast sale index,
Product influence power concern index, product influence power promote index and product influence power fast sale index and the concern of business impact power
Index presets weight, business impact pushes wide index and presets weight, business impact power fast sale index default weight, product influence power
Concern index presets weight, product influence power promotes index and presets weight and the default weight of product influence power fast sale index；
S2, the business impact power concern index obtained according to step S1, business impact push wide index, business impact power heat
It sells index, product influence power concern index, product influence power and promotes index and product influence power fast sale index and its default weight
Calculate brand influence index.
The 6th kind of embodiment with reference to first aspect, the calculating in the 7th kind of embodiment of first aspect, in step S2
Formula are as follows:
In formula: IN is brand influence index；P is the quantity of the business impact power and product influence power；
WiPushing wide index, business impact power fast sale index, product for business impact power concern index, business impact influences
Power concern index, product influence power promote the default weight of index or product influence power fast sale index；
UiPushing wide index, business impact power fast sale index, product for business impact power concern index, business impact influences
Power concern index, product influence power promote index or product influence power fast sale index.
Second aspect, the embodiment of the invention provides a kind of brand influence index construction system, the brand influences
Index construction system includes processor, memory；The processor is for executing the brand influence stored in the memory
Index construction program, to realize brand influence index construction method described in first aspect any embodiment.
The third aspect, the embodiment of the invention provides a kind of computer can storage medium, the computer can storage medium
It is stored with one or more program, one or more of programs can be executed by one or more processor, to realize
Brand influence index construction method described in first aspect any embodiment.
Above-mentioned technical proposal of the invention has the advantages that the embodiment of the present invention for acquisition compared with prior art
Branding data, simultaneously Quantitative Calculation Method carries out quantifying to comment the brand influence index quantification evaluation using the method for machine to design
Estimate, to greatly improve the accuracy and validity of evaluation of brands, can preferably serve the project evaluation chain work of existing brand,
Accuracy is high, and error is small, practical.
Detailed description of the invention
Fig. 1 is a kind of brand influence index construction method flow schematic diagram provided in an embodiment of the present invention；
Fig. 2 is a kind of brand influence index construction system structure diagram provided in an embodiment of the present invention.
Specific embodiment
In order to make the object, technical scheme and advantages of the embodiment of the invention clearer, below in conjunction with the embodiment of the present invention
In attached drawing, technical scheme in the embodiment of the invention is clearly and completely described, it is clear that described embodiment is
A part of the embodiments of the present invention, instead of all the embodiments.Based on the embodiments of the present invention, ordinary skill people
Member's every other embodiment obtained without making creative work, shall fall within the protection scope of the present invention.
As shown in Figure 1, a kind of brand influence index construction method provided in an embodiment of the present invention, comprising:
Business impact power and product influence power are obtained, and obtains business impact power weight and product influence power weight respectively；
According to business impact power, product influence power, business impact power weight and product influence power weight calculation brand influence
Index；
The business impact power includes: that business impact power concern index, business impact push wide index and business impact power
Fast-selling index；
The product influence power includes: product influence power concern index, product influence power popularization index and product influence power
Fast-selling index.
In the present embodiment, it is default that the default weight of business impact power concern index is 0.35, business impact pushes wide index
Weight is 0.30 and business impact power fast sale index presets the business impact power weight that weight is 0.35 composition；With product influence power
The default weight of concern index is 0.40, the default weight of product influence power popularization index is 0.20 and product influence power fast sale index is pre-
If weight is the 0.40 product influence power weight constituted.
The business impact power concern index includes microblogging discussion amount X1, the related wechat that computer statistics module counts
Article number X2, official microblogging bean vermicelli amount X3, related wechat article are always read number X4, news report number X5 and related news and are always read
Number X6；It includes webpage popularization amount X7, press campaign amount X8, official dissemination of news power X9, official that the business impact, which pushes wide index,
Fang Weibo transmissibility X10, official wechat transmissibility X11, the average daily the number of visiting people X12 of official website and official website daily access secondary
Number X13；The business impact power fast sale index includes the comprehensive sales volume X14 and electric business platform comprehensive score X15 of electric business platform；
The product influence power concern index includes microblogging discussion number X1, the related wechat that computer statistics module counts
Article number X2, related wechat article read number X3, news report number X4 and related news and read number X5；The product influence is pushed
Wide index includes that webpage promotes X6 and press campaign X7；The product influence power fast sale index includes the comprehensive sales volume of electric business platform
X8, electric business platform evaluate quantity X9 and electric business platform comprehensive score X10.
In the present embodiment, it is 0.06 that microblogging discussion amount, which presets weight, in the business impact power, related wechat article number
Default weight is 0.07, and the default weight of official's microblogging bean vermicelli amount is 0.06, related wechat article always reads the default weight of number and is
0.05, it is 0.05 that news report number, which presets weight, and it is 0.06 that related news, which always read number and preset weight, the default power of webpage popularization amount
Weight is 0.02, and it is 0.04 that press campaign amount, which presets weight, and it is 0.07 that official's dissemination of news power, which presets weight, official's microblogging transmissibility
Default weight is 0.07, and it is 0.07 that official's wechat transmissibility, which presets weight, and the average daily the number of visiting people of official website presets weight and is
0.02, it is 0.01 that the average daily access times of official website, which preset weight, and it is 0.20 and electric business that the comprehensive sales volume of electric business platform, which presets weight,
It is 0.15 that platform comprehensive score, which presets weight,.
In the present embodiment, it is 0.08 that microblogging, which discusses that number presets weight, in the product influence power, related wechat article number
Default weight is 0.08, and it is 0.07 that related wechat article, which reads number and presets weight, and it is 0.08 that news report number, which presets weight, related
It is 0.09 that news, which reads number and presets weight, and it is 0.08 that webpage, which promotes default weight, and it is 0.12 that weight is preset in press campaign, and electric business is flat
It is 0.20 that the comprehensive sales volume of platform, which presets weight, and the default weight of electric business platform evaluation quantity is 0.10 and electric business platform comprehensive score is default
Weight is 0.10.
The embodiment of the invention also provides a kind of brand influence index construction methods, the specific steps are as follows:
S1, respectively to business impact power concern index, business impact push wide index and business impact power fast sale index with
And product influence power concern index, product influence power promote index and product influence power fast sale index is quantified, it is specific to quantify
As a result as follows with weight proportion:
S2, wide index and business impact are pushed according to business impact power concern index, the business impact after step S1 quantization
Power fast sale index and product influence power concern index, product influence power promote index and product influence power fast sale index calculates product
Board influence index, calculation formula are as follows:
In formula: IN is brand influence index；P is the quantity of the business impact power and product influence power；
WiPushing wide index, business impact power fast sale index, product for business impact power concern index, business impact influences
Power concern index, product influence power promote the default weight of index or product influence power fast sale index；
UiPushing wide index, business impact power fast sale index, product for business impact power concern index, business impact influences
Power concern index, product influence power promote index or product influence power fast sale index.
As shown in Fig. 2, the embodiment of the invention provides a kind of brand influence index construction system, the brand influence
Index construction system includes processor, memory；The processor is for executing the brand influence stored in the memory
Index construction program, to realize brand influence index construction method described in any of the above-described embodiment.
To in above-described embodiment system or device provide for recording the software of the function that above-described embodiment may be implemented
The storage medium of the program code of program, and read and execute by the computer (or CPU or MPU) of system or device and be stored in
Program code in storage medium.
In this case, the function of above-described embodiment is executed from the program code itself that storage medium is read, and stored
The storage medium of program code constitutes the embodiment of the present invention.
As for providing the storage medium of program code, for example, floppy disk, hard disk, CD, magneto-optic disk, CD-ROM, CD-R,
Tape, Nonvolatile memory card, ROM, and the like can use.
The function of above-described embodiment can not only realize by executing the program code read by computer, Er Qieke
To pass through at some or all of reality of the OS (operating system) run on computers according to the instruction execution of program code
Reason operation is to realize.
In addition, being write in the program code read from storage medium the embodiment of the invention also includes such a case
Enter to be inserted into after the function expansion card of computer, or depositing of providing in the functional expansion unit being connected with computer is provided
After reservoir, CPU for including in function expansion card or functional expansion unit or the like is executed according to the order of program code
Part processing or all processing, to realize the function of above-described embodiment.
The embodiment of the invention provides a kind of computer can storage medium, the computer can storage medium be stored with one
Or multiple programs, one or more of programs can be executed by one or more processor, to realize any of the above-described reality
Apply brand influence index construction method described in example.
Finally, it should be noted that the above embodiments are merely illustrative of the technical solutions of the present invention, rather than its limitations；Although
Present invention has been described in detail with reference to the aforementioned embodiments, those skilled in the art should understand that: it still may be used
To modify the technical solutions described in the foregoing embodiments or equivalent replacement of some of the technical features；
And these are modified or replaceed, technical solution of various embodiments of the present invention that it does not separate the essence of the corresponding technical solution spirit and
Range.
Claims (10)
1. a kind of brand influence index construction method characterized by comprising
Business impact power and product influence power are obtained, and obtains business impact power weight and product influence power weight respectively；
According to business impact power, product influence power, business impact power weight and product influence power weight calculation brand influence index；
The business impact power includes: business impact power concern index, business impact pushes wide index and business impact power is fast-selling
Index；
The product influence power includes: product influence power concern index, product influence power promotes index and product influence power is fast-selling
Index.
2. brand influence index construction method according to claim 1 characterized by comprising
It is 0.30 and enterprise's shadow that the default weight of business impact power concern index, which is 0.35, business impact pushes wide index to preset weight
Ringing power fast sale index to preset weight is the 0.35 business impact power weight constituted；Presetting weight with product influence power concern index is
0.40, the default weight of product influence power popularization index is 0.20 and the default weight of product influence power fast sale index is 0.40 composition
Product influence power weight.
3. brand influence index construction method described in -2 any one according to claim 1, which is characterized in that enterprise's shadow
Ringing power concern index includes microblogging discussion amount, the related wechat article number, official's microblogging bean vermicelli that computer statistics module counts
Amount, related wechat article always read number, news report number and related news and always read number；The business impact pushes wide index packet
Include webpage popularization amount, press campaign amount, official's dissemination of news power, official's microblogging transmissibility, official's wechat transmissibility, official website
Average daily the number of visiting people and the average daily access times of official website；The business impact power fast sale index includes the comprehensive sales volume of electric business platform
With electric business platform comprehensive score.
4. brand influence index construction method described in -2 any one according to claim 1, which is characterized in that the product shadow
Ringing power concern index includes microblogging discussion number, the related wechat article number, related wechat article that computer statistics module counts
It reads number, news report number and related news and reads number；It includes that webpage is promoted and news a surname that the product influence power, which promotes index,
It passes；The product influence power fast sale index includes that the comprehensive sales volume of electric business platform, electric business platform evaluation quantity and electric business platform are comprehensive
Scoring.
5. brand influence index construction method according to claim 3, which is characterized in that microblogging in the business impact power
It is 0.06 that discussion amount, which presets weight, and it is 0.07 that related wechat article number, which presets weight, and official's microblogging bean vermicelli amount presets weight and is
0.06, it is 0.05 that related wechat article, which always reads number and presets weight, and it is 0.05 that news report number, which presets weight, and related news are always read
Reading default weight is 0.06, and it is 0.02 that webpage popularization amount, which presets weight, and it is 0.04 that press campaign amount, which presets weight, official's news
It is 0.07 that transmissibility, which presets weight, and it is 0.07 that official's microblogging transmissibility, which presets weight, and official's wechat transmissibility presets weight and is
0.07, it is 0.02 that the average daily the number of visiting people of official website, which presets weight, and it is 0.01 that the average daily access times of official website, which preset weight, electricity
The default weight of the comprehensive sales volume of quotient's platform is 0.20 and the default weight of electric business platform comprehensive score is 0.15.
6. brand influence index construction method according to claim 4, which is characterized in that microblogging in the product influence power
Discussing that number presets weight is 0.08, and it is 0.08 that related wechat article number, which presets weight, and related wechat article reads number and presets weight
It is 0.07, it is 0.08 that news report number, which presets weight, and it is 0.09 that related news, which read number and preset weight, and webpage promotes default weight
It is 0.08, it is 0.12 that weight is preset in press campaign, and it is 0.20 that the comprehensive sales volume of electric business platform, which presets weight, and electric business platform evaluates quantity
Default weight is 0.10 and the default weight of electric business platform comprehensive score is 0.10.
7. brand influence index construction method described in any one according to claim 1, which is characterized in that specific steps are such as
Under:
S1, acquisition business impact power concern index, business impact push wide index, business impact power fast sale index, product respectively
Influence power concern index, product influence power promote index and product influence power fast sale index and business impact power concern index
Default weight, business impact push wide index and preset the default weight of weight, business impact power fast sale index, the concern of product influence power
Index presets weight, product influence power promotes index and presets weight and the default weight of product influence power fast sale index；
S2, according to step S1 obtain business impact power concern index, business impact pushes wide index, business impact power fast sale refers to
Number, product influence power concern index, product influence power promote index and product influence power fast sale index and its default weight calculation
Brand influence index.
8. brand influence index construction method according to claim 7, which is characterized in that the calculation formula in step S2
Are as follows:
In formula: IN is brand influence index；P is the quantity of the business impact power and product influence power；
WiWide index, business impact power fast sale index, product influence power is pushed for business impact power concern index, business impact to close
Infuse index, product influence power promotes the default weight of index or product influence power fast sale index；
UiWide index, business impact power fast sale index, product influence power is pushed for business impact power concern index, business impact to close
Infuse index, product influence power promotes index or product influence power fast sale index.
9. a kind of brand influence index construction system, which is characterized in that the brand influence index construction system includes place
Manage device, memory；The processor is for executing the brand influence index construction program stored in the memory, to realize
Brand influence index construction method according to any one of claims 1 to 8.
10. a kind of computer can storage medium, which is characterized in that the computer can storage medium be stored with one or more
Program, one or more of programs can be executed by one or more processor, any in claim 1~8 to realize
Brand influence index construction method described in.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811604779.2A CN109840687A (en) | 2018-12-26 | 2018-12-26 | A kind of brand influence index construction method, system and storage medium |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811604779.2A CN109840687A (en) | 2018-12-26 | 2018-12-26 | A kind of brand influence index construction method, system and storage medium |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN109840687A true CN109840687A (en) | 2019-06-04 |
Family
ID=66883560
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201811604779.2A Pending CN109840687A (en) | 2018-12-26 | 2018-12-26 | A kind of brand influence index construction method, system and storage medium |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN109840687A (en) |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110648070A (en) * | 2019-09-26 | 2020-01-03 | 精硕科技（北京）股份有限公司 | Enterprise image evaluation method, enterprise image evaluation device and readable storage medium |
| CN113259150A (en) * | 2021-03-30 | 2021-08-13 | 联想(北京)有限公司 | Data processing method, system and storage medium |
-
2018
- 2018-12-26 CN CN201811604779.2A patent/CN109840687A/en active Pending
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110648070A (en) * | 2019-09-26 | 2020-01-03 | 精硕科技（北京）股份有限公司 | Enterprise image evaluation method, enterprise image evaluation device and readable storage medium |
| CN113259150A (en) * | 2021-03-30 | 2021-08-13 | 联想(北京)有限公司 | Data processing method, system and storage medium |
| CN113259150B (en) * | 2021-03-30 | 2022-09-23 | 联想(北京)有限公司 | Data processing method, system and storage medium |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| US20110320715A1 (en) | Identifying trending content items using content item histograms | |
| CN109461023B (en) | Loss user retrieval method and device, electronic equipment and storage medium | |
| CN108112038B (en) | Method and device for controlling access flow | |
| US20150222717A1 (en) | Apparatus and method for updating ip geographic information | |
| CN105247507A (en) | Influence score of a brand | |
| CN105069172A (en) | Interest label generating method | |
| US20140074851A1 (en) | Dynamic data acquisition method and system | |
| WO2002082222A3 (en) | Method and system for the management of structured commodity transactions and trading of related financial products | |
| WO2016177280A1 (en) | Method and apparatus for recording and restoring click position in page | |
| CN104090908B (en) | Count mean residence time, the method and apparatus of web site contents popularization of page group | |
| CN109840687A (en) | A kind of brand influence index construction method, system and storage medium | |
| CN109800960A (en) | A kind of brand combined influence degree appraisal procedure, system and storage medium | |
| CN116860856A (en) | Financial data processing method and device, computer equipment and storage medium | |
| CN107122367B (en) | User attribute value calculation method and device based on user browsing behavior | |
| Grabs et al. | Measuring performance of complex event processing systems | |
| JP7454630B2 (en) | Training method and device for label recommendation model, label acquisition method and device | |
| CN106919609B (en) | Product information pushing method and device | |
| Lin et al. | Network interdependency between social media and stock trading activities: Evidence from China | |
| CN110069349A (en) | A kind of resource consumption accounting system based on big data platform | |
| CN114285896B (en) | Information pushing method, device, equipment, storage medium and program product | |
| CN111666250B (en) | Method and device for processing book promotion request information in reading application | |
| CN114862479A (en) | Information pushing method and device, electronic equipment and medium | |
| CN105653645B (en) | Network information attention degree evaluation method and device | |
| Lajos | Computer modeling using hidden Markov model approach applied to the financial markets | |
| CN110827080A (en) | Directional pushing method and device |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20190604 |
|
| RJ01 | Rejection of invention patent application after publication |