Detailed Description
Fig. 1 is a flowchart of a method for evaluating network information attention according to an embodiment of the present invention. The embodiment of the invention provides a network information attention degree evaluation method aiming at the problems that the number of sample users in a sample library is small, the number of sample users browsing target network information in the sample library is small, the probability of browsing the target network information by a target crowd is evaluated by using fewer sample users, the evaluated probability of browsing the target network information by the target crowd is not accurate, the network information attention degree evaluation accuracy is reduced, and the method specifically comprises the following steps:
s101, counting a first user set of exposure target network information;
in the embodiment of the invention, a user browses a webpage or uses an APP (application) through the smart television and exposes the interested network information, the number of times of exposure of target network information and the user exposing the target network information can be counted through equipment identification information by the user through the network information of each exposure of the smart television, and specifically, all users exposing the target network information are used as a first user set.
Step S102, counting a second user set exposing the target network information in a sample library, wherein the sample library comprises a plurality of sample users;
the embodiment of the invention also establishes a sample library which comprises a plurality of sample users, wherein the sample users can be randomly selected users, the target network information is not always exposed, whether the sample users expose the target network information or not is judged according to the equipment identification information corresponding to the sample users, and the sample users which expose the target network information in the sample library form a second user set.
Step S103, calculating a first proportion of target people in the second user set, and calculating a second proportion of target people in a third user set, wherein the third user set is a user set left by the first user set except the second user set;
the target population may be specifically a woman of a certain age, or a user population conforming to other characteristics, preferably, the target population selected in the embodiment of the present invention is a woman of 20 to 30 years old, and the first proportion of the target population in the second user set is calculated, that is, the proportion of the women of 20 to 30 years old in the sample users who expose the target network information in the sample library is calculated; and calculating a second proportion of target people in the third user set, namely calculating the proportion of women aged 20 to 30 years in the users exposed with the target network information except the hit sample user in the sample library, wherein the hit sample user in the sample library is the sample user exposed with the target network information in the sample library.
And step S104, calculating the probability of the target network information being exposed by the target crowd according to the first proportion and the second proportion.
The calculating the probability of the target network information being exposed by the target crowd according to the first proportion and the second proportion comprises: and calculating a weighted sum of the first proportion and the second proportion, and taking the weighted sum as the probability that the target network information is exposed by the target crowd.
For example, the first proportion of the sample users exposed to the target network information in the sample library occupied women aged 20 to 30 is 40%, the second proportion of the users exposed to the target network information except for the hit sample users in the sample library occupied women aged 20 to 30 is 50%, and the weighted sum of the first proportion of 40% and the second proportion of 50% is calculated as 40% 0.6+ 50% 0.4 to 44% according to preset weights such as 0.6 and 0.4, and the weighted sum is used as the probability that the target network information is exposed to the target population, that is, the probability that the target network information is exposed to women aged 20 to 30 is 44%.
According to the embodiment of the invention, the first proportion of the target population in the second user set and the second proportion of the target population in the user set except the second user set in the first user set are calculated by counting the first user set exposing the target network information and the second user set exposing the target network information in the sample library, and the probability of the target network information being exposed by the target population is calculated according to the first proportion and the second proportion.
On the basis of the above embodiment, the first user set includes first device identification information corresponding to a user who has been exposed to the target network information, the first device identification information includes user behavior information, the sample library includes second device identification information corresponding to each sample user, and the second device identification information includes sample user behavior information and sample user basic information.
The calculating a second proportion of the target population in the third user set comprises: judging whether the user behavior information corresponding to each first device identification information in the third user set is the same as the sample user behavior information corresponding to any second device identification information in the sample library, and if so, taking the sample user basic information corresponding to the second device identification information as the user basic information corresponding to the first device identification information; and counting a second proportion of the target population in the third user set according to the user basic information corresponding to the first device identification information in the third user set.
The first user set comprises first equipment identification information corresponding to users who have exposed the target network information, the third user set is a user set which is left by the first user set except the second user set, the third user set comprises first equipment identification information corresponding to users who have exposed the target network information but do not belong to the sample library, the first equipment identification information comprises user behavior information, and the user behavior information can be specifically entertainment information, news information, series videos, movie videos and the like of users who have exposed the target network information. The sample library includes second device identification information corresponding to each sample user, where the second device identification information includes sample user behavior information and sample user basic information, for example, the second device identification information corresponding to a sample user in the sample library includes not only a record of the sample user exposing certain network information, but also basic information of the sample user, such as age and gender.
Judging whether the user behavior information corresponding to each first device identification information in the third user set is the same as the sample user behavior information corresponding to any second device identification information in the sample library, if so, for example, the user behavior information corresponding to the first device identification information corresponding to a certain user in the third user set is an exposure drama video and an online shopping of korean brand cosmetics, the behavior information of a certain sample user in the sample library is also an exposure drama video and an online shopping of korean brand cosmetics, and meanwhile, the sample library records that the sample user is a 25-year-old woman, taking the 25-year-old woman as the basic information of the three-way user behavior information of the third user set, namely, the exposure drama video and the online shopping of korean brand cosmetics, and according to the method, the basic information of users having the same sample user behavior information stored in the sample library in the third user set can be counted, in the embodiment of the present invention, since the number of the first device identification information included in the third user set is much larger than the number of the second device identification information in the sample library, the third user set can estimate that the number of the first device identification information of the user basic information is smaller than the total number of the first device identification information in the third user set, and calculate the second proportion of the target population in the third user set according to the estimated user basic information.
After the calculating the probability of the target network information being exposed by the target crowd according to the first proportion and the second proportion, the method further includes:
calculating an iGRP value and a Reach value according to the probability, wherein,
PV1 represents the total number of times the target network information is exposed, PV2 represents the number of users who exposed the target network information, TA% represents the probability, W represents the stable rate of the target network information existing in the network, and T represents the total number of the target population in the sample base.
In the embodiment of the invention, after the probability TA% of the target network information exposed by the target crowd is calculated according to the first proportion and the second proportion, the TA% is respectively substituted into the formula
And
and calculating an iGRP value and a Reach value, and measuring the attention of the network information through three values of TA%, iGRP and Reach.
According to the embodiment of the invention, the weighted sum of the first proportion and the second proportion is calculated, and the weighted sum is used as the probability of exposure of the target network information by the target crowd, so that the evaluation precision of the probability of exposure of the target network information by the target crowd is improved, and the evaluation precision of the network information attention is further improved.
Fig. 2 is a structural diagram of a network information attention degree evaluation apparatus according to an embodiment of the present invention. The network information attention degree evaluation device provided by the embodiment of the present invention may execute the processing flow provided by the network information attention degree evaluation method embodiment, as shown in fig. 2, the network information attention degree evaluation device 20 includes a statistics module 21 and a calculation module 22, where the statistics module 21 is configured to count a first user set of exposure target network information; counting a second user set in a sample library, wherein the second user set exposes the target network information, and the sample library comprises a plurality of sample users; the calculating module 22 is configured to calculate a first proportion of the target people in the second user set, and calculate a second proportion of the target people in a third user set, where the third user set is a user set remaining from the first user set except the second user set; and calculating the probability of the target network information being exposed by the target crowd according to the first proportion and the second proportion.
According to the embodiment of the invention, the first proportion of the target population in the second user set and the second proportion of the target population in the user set except the second user set in the first user set are calculated by counting the first user set exposing the target network information and the second user set exposing the target network information in the sample library, and the probability of the target network information being exposed by the target population is calculated according to the first proportion and the second proportion.
On the basis of the above embodiment, the first user set includes first device identification information corresponding to a user who has been exposed to the target network information, the first device identification information includes user behavior information, the sample library includes second device identification information corresponding to each sample user, and the second device identification information includes sample user behavior information and sample user basic information.
The calculation module 22 is specifically configured to determine whether user behavior information corresponding to each piece of first device identification information in the third user set is the same as sample user behavior information corresponding to any one piece of second device identification information in the sample library, and if so, take sample user basic information corresponding to the second device identification information as user basic information corresponding to the first device identification information; and counting a second proportion of the target population in the third user set according to the user basic information corresponding to the first device identification information in the third user set.
The calculating module 22 is specifically configured to calculate a weighted sum of the first proportion and the second proportion, and use the weighted sum as a probability that the target network information is exposed by the target people.
The
calculation module 22 is further configured to calculate iGRP values and Reach values according to the probabilities, wherein,
PV1 represents the total number of times the target network information is exposed, PV2 represents the number of users who exposed the target network information, TA% represents the probability, W represents the stable rate of the target network information existing in the network, and T represents the total number of the target population in the sample base.
The network information attention degree evaluation apparatus provided in the embodiment of the present invention may be specifically configured to execute the method embodiment provided in fig. 1, and specific functions are not described herein again.
According to the embodiment of the invention, the weighted sum of the first proportion and the second proportion is calculated, and the weighted sum is used as the probability of exposure of the target network information by the target crowd, so that the evaluation precision of the probability of exposure of the target network information by the target crowd is improved, and the evaluation precision of the network information attention is further improved.
In summary, in the embodiments of the present invention, a first user set exposing target network information and a second user set exposing the target network information in a sample library are counted, a first ratio of target groups in the second user set and a second ratio of target groups in the first user set except the second user set are calculated, and a probability that the target network information is exposed by the target group is calculated according to the first ratio and the second ratio, so that compared with a case where fewer sample users evaluate a probability that the target network information is browsed by the target group, accuracy of evaluating a network information attention is improved; by calculating the weighted sum of the first proportion and the second proportion, the weighted sum is used as the probability of exposure of the target network information by the target crowd, so that the evaluation precision of the probability of exposure of the target network information by the target crowd is improved, and the evaluation precision of the network information attention is further improved.
In the embodiments provided in the present invention, it should be understood that the disclosed apparatus and method may be implemented in other ways. For example, the above-described apparatus embodiments are merely illustrative, and for example, the division of the units is only one logical division, and other divisions may be realized in practice, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or units, and may be in an electrical, mechanical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, or in a form of hardware plus a software functional unit.
The integrated unit implemented in the form of a software functional unit may be stored in a computer readable storage medium. The software functional unit is stored in a storage medium and includes several instructions to enable a computer device (which may be a personal computer, a server, or a network device) or a processor (processor) to execute some steps of the methods according to the embodiments of the present invention. And the aforementioned storage medium includes: various media capable of storing program codes, such as a usb disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk, or an optical disk.
It is obvious to those skilled in the art that, for convenience and simplicity of description, the foregoing division of the functional modules is merely used as an example, and in practical applications, the above function distribution may be performed by different functional modules according to needs, that is, the internal structure of the device is divided into different functional modules to perform all or part of the above described functions. For the specific working process of the device described above, reference may be made to the corresponding process in the foregoing method embodiment, which is not described herein again.
Finally, it should be noted that: the above embodiments are only used to illustrate the technical solution of the present invention, and not to limit the same; while the invention has been described in detail and with reference to the foregoing embodiments, it will be understood by those skilled in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some or all of the technical features may be equivalently replaced; and the modifications or the substitutions do not make the essence of the corresponding technical solutions depart from the scope of the technical solutions of the embodiments of the present invention.