CN109522191A - A kind of method and device of the attribute information of acquisition interbehavior instruction - Google Patents
A kind of method and device of the attribute information of acquisition interbehavior instruction Download PDFInfo
- Publication number
- CN109522191A CN109522191A CN201811203120.6A CN201811203120A CN109522191A CN 109522191 A CN109522191 A CN 109522191A CN 201811203120 A CN201811203120 A CN 201811203120A CN 109522191 A CN109522191 A CN 109522191A
- Authority
- CN
- China
- Prior art keywords
- attribute information
- user
- server
- parameter
- parameter rule
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
- 238000000034 method Methods 0.000 title claims abstract description 60
- 230000002452 interceptive effect Effects 0.000 claims description 94
- 238000012544 monitoring process Methods 0.000 claims description 42
- 230000003993 interaction Effects 0.000 claims description 34
- 230000000007 visual effect Effects 0.000 claims description 21
- 230000008569 process Effects 0.000 claims description 12
- 238000009877 rendering Methods 0.000 claims description 12
- 238000012545 processing Methods 0.000 claims description 5
- 238000004458 analytical method Methods 0.000 abstract description 7
- 238000005516 engineering process Methods 0.000 abstract 1
- 230000006399 behavior Effects 0.000 description 123
- 238000012800 visualization Methods 0.000 description 12
- 238000004590 computer program Methods 0.000 description 11
- 238000010586 diagram Methods 0.000 description 9
- 238000011161 development Methods 0.000 description 6
- 230000009471 action Effects 0.000 description 4
- 230000006870 function Effects 0.000 description 4
- 230000004044 response Effects 0.000 description 4
- 230000008878 coupling Effects 0.000 description 3
- 238000010168 coupling process Methods 0.000 description 3
- 238000005859 coupling reaction Methods 0.000 description 3
- 238000003491 array Methods 0.000 description 2
- 238000009933 burial Methods 0.000 description 2
- 238000004891 communication Methods 0.000 description 2
- 230000005540 biological transmission Effects 0.000 description 1
- 238000013500 data storage Methods 0.000 description 1
- 238000001514 detection method Methods 0.000 description 1
- 230000000694 effects Effects 0.000 description 1
- 230000002349 favourable effect Effects 0.000 description 1
- 239000000835 fiber Substances 0.000 description 1
- 239000012634 fragment Substances 0.000 description 1
- 230000009191 jumping Effects 0.000 description 1
- 238000007726 management method Methods 0.000 description 1
- 230000003287 optical effect Effects 0.000 description 1
- 239000004065 semiconductor Substances 0.000 description 1
- 239000007787 solid Substances 0.000 description 1
- 238000007619 statistical method Methods 0.000 description 1
- 230000001960 triggered effect Effects 0.000 description 1
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F11/00—Error detection; Error correction; Monitoring
- G06F11/30—Monitoring
- G06F11/34—Recording or statistical evaluation of computer activity, e.g. of down time, of input/output operation ; Recording or statistical evaluation of user activity, e.g. usability assessment
- G06F11/3438—Recording or statistical evaluation of computer activity, e.g. of down time, of input/output operation ; Recording or statistical evaluation of user activity, e.g. usability assessment monitoring of user actions
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F11/00—Error detection; Error correction; Monitoring
- G06F11/30—Monitoring
- G06F11/34—Recording or statistical evaluation of computer activity, e.g. of down time, of input/output operation ; Recording or statistical evaluation of user activity, e.g. usability assessment
- G06F11/3466—Performance evaluation by tracing or monitoring
- G06F11/3476—Data logging
Landscapes
- Engineering & Computer Science (AREA)
- General Engineering & Computer Science (AREA)
- Theoretical Computer Science (AREA)
- Computer Hardware Design (AREA)
- Quality & Reliability (AREA)
- Physics & Mathematics (AREA)
- General Physics & Mathematics (AREA)
- Information Transfer Between Computers (AREA)
Abstract
This application involves data acquisition technologys, disclose a kind of method of the attribute information of acquisition interbehavior instruction, it include: the parameter rule for obtaining server disposition, the parameter rule is the corresponding field of attribute information of the interbehavior instruction for the user that the server needs to acquire；Acquire the attribute information of the interbehavior instruction of user；The attribute information that record and the interbehavior of the matched user of the parameter rule instruct；And send the matched user interbehavior instruction attribute information to the server.Also disclose corresponding terminal device and server.Using the scheme of the application, the attribute information of the interbehavior instruction of the user of the reference rule by obtaining match server is conducive to make user behavior accurate analysis, accurate decision is made in the exploitation and popularization to product.
Description
Technical Field
The invention relates to the technical field of computers, in particular to a method and a device for collecting attribute information of an interactive behavior instruction.
Background
As internet traffic grows, the traffic of websites and clients begins to increase gradually, and the demand of users becomes more complex. In order to better analyze the service index or promote the iteration of the product, a large amount of data indexes are needed for support. Through statistical analysis based on a large amount of user behavior data, the flow source, the page access quality, the target user information and the like of a website or a client can be known, and the value of an enterprise can be created beneficially.
In order to obtain data index information in a website and a client, a method for embedding points in the website and the client is mainly adopted at present. However, the cost of the buried point development is too large, and a new method, namely the visual buried point, is derived. The method is based on the data monitoring and collection of all controls in the visual area of the webpage or the client on the visual area. However, this method can only monitor and record the number of times of the interaction behavior in this visual area, so it is difficult to make accurate analysis and decision for the user behavior according to the currently monitored and collected user behavior data.
Disclosure of Invention
The embodiment of the application provides a method and a device for collecting attribute information of an interactive behavior instruction, and aims to solve the problem that in the prior art, accurate analysis and decision cannot be made on user behaviors according to data collected by monitoring.
In a first aspect, an embodiment of the present application provides a method for collecting attribute information of an interactive behavior instruction, where the method includes: acquiring a parameter rule deployed by a server, wherein the parameter rule is a field corresponding to attribute information of a user interaction behavior instruction required to be acquired by the server; collecting attribute information of an interactive behavior instruction of a user; recording attribute information of the interactive behavior instruction of the user matched with the parameter rule; and sending the attribute information of the matched interactive behavior instruction of the user to the server.
In a possible implementation manner, before the obtaining the parameter rule deployed by the server, the method further includes: embedding event monitoring codes or a software development kit on the basis of web pages or application programs for monitoring the interactive behavior instructions of the users, wherein the event monitoring codes or the software development kit are used for collecting attribute information of the interactive behavior instructions of the users.
In another possible implementation manner, the obtaining the parameter rule deployed by the server includes: capturing a screen of a visual area of a monitored object at regular time and uploading the screen to the server so that the server performs page rendering on all objects in the visual area, marks objects of a buried point and configures parameter rules to obtain configured parameter rules; and acquiring the parameter rule configured by the server when starting or polling.
In another possible implementation manner, the collecting attribute information of the interactive behavior instruction of the user includes: collecting user behavior data or business process data tracked or recorded by a user from event monitoring codes or software development kits, and taking the user behavior data or business process data as attribute information of an interactive behavior instruction of the user.
In another possible implementation manner, the recording attribute information of the interactive behavior instruction matched with the parameter rule includes: and matching the acquired attribute information of the interactive behavior instruction with the fields of the parameter rule one by one, and recording the attribute information of the interactive behavior instruction of the user matched with the parameter rule.
In a second aspect, an embodiment of the present application provides a method for collecting attribute information of an interactive behavior instruction, where the method includes: generating a parameter rule; deploying the parameter rule on the terminal equipment; and receiving attribute information of the user interaction behavior instruction which is sent by the terminal equipment and matched with the parameter rule.
In one possible implementation, the generating the parameter rule includes: receiving a screenshot of a visual area of a monitoring object sent by the terminal device at regular time; and performing page rendering on all objects in the visible area, identifying objects of the buried points and configuring parameter rules to obtain configured parameter rules.
In another possible implementation manner, the deploying parameter rules on the terminal device includes: and when the terminal equipment is started or polled, sending the parameter rule to the terminal equipment.
In a third aspect, an embodiment of the present application provides a terminal device, where the terminal device includes an obtaining unit, configured to obtain a parameter rule deployed by a server, where the parameter rule is a field corresponding to attribute information of a user interaction behavior instruction that needs to be collected by the server; the acquisition unit is used for acquiring attribute information of the interactive behavior instruction of the user; the recording unit is used for recording the attribute information of the interaction behavior instruction of the user matched with the parameter rule; and the sending unit is used for sending the attribute information of the matched interactive behavior instruction to a server.
In one possible implementation manner, the terminal device further includes: the embedded unit is used for embedding event monitoring codes or software development kits on the basis of web pages or application programs for monitoring the interactive behavior instructions of the users, wherein the event monitoring codes or the software development kits are used for collecting attribute information of the interactive behavior instructions of the users.
In another possible implementation manner, the obtaining unit of the terminal device further includes a screenshot unit, configured to capture a screenshot of a visual area of the monitored object at regular time; the sending unit is further configured to upload the screenshot to the server, so that the server performs page rendering on all objects in the visible area, identifies objects of the buried point, and configures parameter rules to obtain configured parameter rules; and the polling unit is used for acquiring the parameter rule configured by the server when the server is started or polled.
In yet another implementation manner, the collection unit is configured to collect user behavior data or business process data tracked or recorded by a user from event monitoring code or a software development kit, and use the user behavior data or business process data as attribute information of an interactive behavior instruction of the user.
In yet another implementation manner, the recording unit is configured to match the collected attribute information of the interactive behavior instruction with the fields of the parameter rule one by one, and record the attribute information of the interactive behavior instruction of the user matching the parameter rule.
In a fourth aspect, an embodiment of the present application provides a server, where the server includes a generating unit, configured to generate a parameter rule; the deployment unit is used for deploying the parameter rule on the terminal equipment; and the receiving unit is used for receiving the attribute information of the user interaction behavior instruction which is sent by the terminal equipment and matched with the parameter rule.
In an implementation manner, the receiving unit is further configured to receive a screenshot of a visible area of a monitoring object sent by the terminal device at regular time, and the generating unit is configured to perform page rendering on all objects in the visible area, identify an object of a buried point, and configure a parameter rule to obtain a configured parameter rule.
In another implementation manner, the deployment unit is configured to send the parameter rule to the terminal device when the terminal device starts or polls.
In a fifth aspect, an embodiment of the present invention provides a terminal device, including a processor, a transmitter, a receiver, and a memory, where the processor, the transmitter, the receiver, and the memory are connected to each other, where the memory is used to store a computer program that supports the terminal device to execute the method described above, and the computer program includes program instructions, and the processor is configured to call the program instructions to execute the method described above in any implementation manner of the first aspect or the first aspect.
In a sixth aspect, an embodiment of the present invention provides a server, including a processor, an input device, an output device, and a memory, where the processor, the input device, the output device, and the memory are connected to each other, where the memory is used to store a computer program that supports a terminal device to execute the above method, and the computer program includes program instructions, and the processor is configured to call the program instructions to execute the method of any implementation manner of the second aspect or the second aspect.
In a seventh aspect, there is provided a computer readable storage medium storing a computer program comprising program instructions which, when executed by a processor, cause the processor to perform the method of the above aspects.
In an eighth aspect, there is provided a computer program product containing instructions which, when run on a computer, cause the computer to perform the method of the above aspects.
According to the method and the device for collecting the attribute information of the interactive behavior instruction, the parameter rule is deployed through the server, the terminal device sends the attribute information of the interactive behavior instruction of the user matched with the parameter rule to the server, and the data of the user can be better collected, so that operators of enterprises can comprehensively collect the data of the user, products of the enterprises can be better analyzed, and more favorable decisions can be made on the products.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings used in the description of the embodiments will be briefly introduced below.
Fig. 1 is a schematic flow chart of a method for collecting attribute information of an interactive behavior instruction according to an embodiment of the present application;
FIG. 2 is a schematic flow chart diagram illustrating another method for collecting attribute information of an interactive behavior instruction according to an embodiment of the present application;
FIG. 3 is a schematic flow chart of another method for collecting attribute information of an interactive behavior instruction according to an embodiment of the present application;
fig. 4 is a schematic block diagram of a terminal device provided in an embodiment of the present application;
fig. 5 is a schematic block diagram of a server provided in an embodiment of the present application;
fig. 6 is a hardware structure diagram of a terminal device according to an embodiment of the present application;
fig. 7 is a hardware configuration diagram of a server according to an embodiment of the present application.
Detailed Description
The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are some, but not all, embodiments of the present application. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
It will be understood that the terms "comprises" and/or "comprising," when used in this specification and the appended claims, specify the presence of stated features, integers, steps, operations, elements, and/or components, but do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, and/or groups thereof.
It is also to be understood that the terminology used in the description of the present application herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the application. As used in the specification of the present application and the appended claims, the singular forms "a," "an," and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise.
It should be further understood that the term "and/or" as used in this specification and the appended claims refers to and includes any and all possible combinations of one or more of the associated listed items.
As used in this specification and the appended claims, the term "if" may be interpreted contextually as "when", "upon" or "in response to a determination" or "in response to a detection". Similarly, the phrase "if it is determined" or "if a [ described condition or event ] is detected" may be interpreted contextually to mean "upon determining" or "in response to determining" or "upon detecting [ described condition or event ]" or "in response to detecting [ described condition or event ]".
Referring to fig. 1, fig. 1 is a schematic flowchart illustrating a method for collecting attribute information of a user interaction behavior instruction according to an embodiment of the present application. As shown in fig. 1, the method may include:
s101, the terminal equipment obtains parameter rules deployed by the server.
The server deploys parameter rules in advance. Specifically, the server adds parameter rules to the interaction behavior attribute information of the user needing data embedding in the background. The parameter rule is a field corresponding to attribute information of some user interaction behavior instructions required to be collected by the server. For example, the parameter rule includes a parameter rule generated by the server, including the number of times of occurrence of an operation or an event; the parameter rules also include attribute information of events (events) customized by the operator. The terminal device acquires the parameter rules deployed by the server and then stores the parameter rules, or the user acquires the parameter rules deployed by the server in real time when starting or polling the application program.
S102, the terminal equipment collects attribute information of the interactive behavior instruction of the user.
Specifically, the terminal device monitors an interactive behavior instruction of the user in a webpage or an application program in real time, and collects attribute information of the interactive behavior instruction of the user. The interactive behavior instruction of the user comprises an operation behavior instruction of the user, which occurs in a visualization area of a webpage or an application program. The attribute information of the interactive behavior instruction of the user includes indication information contained in the interactive behavior instruction of the user or information related to the instruction. The attribute information of the interactive behavior instruction of the user can come from the webpage or the application program of the current visualization area, can also come from automatically collected data, or come from the webpage or the application program of another visualization area. And recording and storing the collected attribute information of the interactive behavior instruction of the user so as to facilitate subsequent processing.
S103, the terminal equipment records attribute information of the interaction behavior instruction of the user matched with the parameter rule.
Specifically, in step S101, the terminal device already obtains the parameter rule of the server, and when the front end runs, monitors the triggering of the interactive behavior instruction of the user, and acquires the attribute information of the interactive behavior instruction of some users. And matching the acquired attribute information of the interactive behavior instruction of the user according to the acquired parameter rule of the server to obtain the attribute information of the interactive behavior instruction of the user matched with the parameter rule. Specifically, the collected attribute information of the interactive behavior instruction of the user is matched with the fields of the parameter rule one by one, and the attribute information of the matched interactive behavior instruction of the user is recorded.
And S104, the terminal equipment sends the attribute information of the matched interactive behavior instruction of the user to the server.
In the embodiment of the application, the terminal device sends the attribute information of the matched interaction behavior instruction of the user to the server in real time or periodically so as to store the server, thereby facilitating the checking and analysis of data by an operator at the server and making decisions for the development and popularization of products.
According to the method for acquiring the attribute information of the interactive behavior instruction, the attribute information of the interactive behavior instruction of the user matched with the reference rule of the server is acquired, so that accurate analysis on user behaviors is facilitated, and accurate decisions on development and popularization of products are made.
Referring to fig. 2, fig. 2 is a schematic flowchart of another method for collecting attribute information of an interactive behavior instruction according to an embodiment of the present application. As shown in fig. 2, the method may include:
s201, embedding an event monitoring code or a software development kit into a webpage or application program basic code for monitoring an interactive behavior instruction of a user by the terminal equipment.
Specifically, in order to collect attribute information of an interactive behavior instruction of a user, the interactive behavior of the user needs to be monitored. The interaction behavior of the user is mainly contained in the event of operating the web page or the application program, that is, the monitored object is an event (event). And events, including page path jump tracking, attempt to track every action (including browsing a page) that a user takes on a website or an application, and mainly include three elements: an operation, a parameter or attribute value. Wherein, the operation comprises an operation action (such as clicking, dragging and the like); the parameter or attribute refers to any parameter or attribute related to the event, including the person, time, place, device, operational service information, etc. triggering the event; the parameter or attribute values include values of the above parameters or attributes. Specifically, event monitoring code or a Software Development Kit (SDK) is embedded on the basis code of a web page or an application program that monitors an interactive behavior instruction of a user. The event monitoring code or the software development toolkit is used for collecting attribute information of the interaction behavior instruction of the user.
Optionally, in a "shopping" type event, for example, a xx user browses an e-commerce web page (operation) at xxx time xxxx site (parameters or attributes) to record parameters or attributes including: name of the goods, type of goods, number of purchases, amount of purchases, payment method, etc. (parameters or attributes). The specific field value of the parameter or attribute is the parameter or attribute value.
Optionally, in a "search" type event, for example, xx users browse a search web page (operation) at xxx time xxxx, the parameters or attributes that need to be recorded include: search keywords, search types, etc. (parameters or attributes). The specific field value of the parameter or attribute is the parameter or attribute value.
Alternatively, in a "click" type event, for example, xx users click on x (action) at xxx time xxxx, the parameters or attributes that need to be recorded include: click URL, click title, click location, etc. (parameters or attributes). The specific field value of the parameter or attribute is the parameter or attribute value.
Alternatively, in a "user registration" type event, for example, xx users click on the "registration" button (action) at xxx time xxxx, the next page is entered. The parameters or attributes that need to be recorded include: a registration channel, a registration invitation code, etc. (parameters or attributes). The specific field value of the parameter or attribute is the parameter or attribute value.
Alternatively, in an event of "user complaint" type, for example, xx users click on a "complaint" button (operation) at a xxx time xxxx (parameter or attribute), and enter the next page, the parameters or attributes to be recorded include: complaint content, complaint object, complaint channel, complaint style, etc. (parameter or attribute). The specific field value of the parameter or the parameter is a parameter or an attribute value.
Alternatively, in an event of the "apply for return" type, for example, if the xx user clicks the "apply for return" button (operation) at the xxx time xxxx (parameter or attribute), the parameters or attributes to be recorded include: the amount of the returned goods, the reason for the returned goods, the manner of the returned goods, etc. (parameters or attributes). The specific field value of the parameter or attribute is the parameter or attribute value.
S202, the terminal device conducts screenshot on the visible area of the monitored object at regular time and uploads the screenshot to the server, so that the server conducts page rendering on all objects in the visible area, marks the objects of the embedded points and configures parameter rules, and the configured parameter rules are obtained.
Specifically, in one implementation, in an application embedded with an SDK, a visual buried point mode is turned on. When the SDK is communicated with the back end, the SDK performs screenshot on the current visual area at regular time (for example, every 5 seconds) according to the requirement of the back end, and the SDK performs screenshot for the application program and traverses the previews () of the application program from the keyWindow object to obtain the hierarchical relation of all UIView and UIResponder objects under the current view. For any UIView object on the screen, such as Button, Textfield, etc., it has a unique path from keyWindow to it, and each node on this path is identified by ClassName, the value of the attribute of the next view, text (), etc., which is the parent node. Information on the visualization such as coordinates, length, width, and the like of the parent node exists as an attribute of the node.
In another implementation, when the event monitoring code is captured in a web page visualization area, a user can automatically enter a visualization embedding mode when jumping from a background visualization embedding management interface to a website interface of the user after introducing the monitoring code into the web page of the user. In this mode, when a user clicks any html element on a webpage, the monitoring code can obtain information such as url, hierarchical relationship and the like of the html element to describe the html element, and when the user sets that the html element is associated with an event, the SDK can generate configuration information of the associated information and a client and store the configuration information in a corresponding storage position provided by monitoring. When a genuine user accesses this web page in a normal mode, the SDK automatically loads configuration information so that when the corresponding element is clicked, the data transmission interface of the Sensors Analytics is used to track an event.
The server re-renders the page according to the screen capture and the visualization information, and identifies which controls can be added with the burial point according to the types of the controls.
When a user clicks a control of a certain embeddable point on a screen capture picture of the background, the background requires the user to perform configuration in some event association aspects, and store and deploy configuration information. Here, the operator may customize and add the attribute parameter rule of the corresponding associated event, and the parameter rule referred to herein may be the above-mentioned different types of fields.
When the parameter rule of the user interaction behavior instruction is configured, only one page needs to be uniquely identified, so that the configuration of the page A can be ensured and cannot be issued to the page B, and the behavior of the page B for generating the configuration in the page A cannot be caused. The page is marked by url in the Web, the url is composed of protocol, domain, port, path and parameters, and the parameters of the url are extracted and stored when the page is stored and configured. And the location of the url parameters may vary, such as urlA (http:// a.b.com/c.html! Together, they are a page.
Uniquely identifying the page, the elements within the page are then uniquely identified to ensure that the element a1 configured in the a page can be found by the SDK to listen for the events it generates. Inside html, the element is organized in DOM Tree, and if starting along element a1, its parent and its index in the parent are recorded all the way up until the root node body, then the only path of element a1 in DOM Tree can be obtained.
S203, the terminal equipment acquires the parameter rule configured by the server when starting or polling.
When the terminal equipment starts or polls a certain webpage or an application program, parameter rules configured by the server are obtained so as to monitor user behaviors.
And S204, the terminal equipment collects attribute information of the interactive behavior instruction of the user.
Specifically, the client collects an event of the user on the visualization area, specifically, an operation behavior of the user and attribute information thereof.
It should be noted that, a specific visual area position is required for the occurrence of the interaction behavior of the user, otherwise, the method for embedding the visualization is not applicable, for example, a webpage or a client program (such as an e-commerce website, e.g., a treasure-making website, a news information website, e.g., a today's headline, and a picture-sharing website, e.g., a petal-shaped website, etc.) for loading new content through a waterfall stream is loaded, the interaction user can proceed indefinitely, but there is no specific monitoring point position, the webpage has no page foot, the interaction of the kind cannot be found on a monitoring setting interface of the visualization event, because the interaction of the kind is invisible, the interaction behavior of the kind is equivalent to no specific "place" on the page, and therefore, the method is not applicable.
However, even if the above-mentioned interaction on the interface for monitoring the visual event is not visible, such interaction may have a triggering event, for example, if the waterfall flow is loaded after the event is triggered, the event may be monitored and stored by the monitoring code, but the information of the waterfall flow is not monitored.
And S205, the terminal equipment records the attribute information of the interactive behavior instruction matched with the parameter rule.
The specific implementation of this step can refer to step S103 in the embodiment shown in fig. 1, and is not described herein again.
S206, the terminal equipment sends the attribute information of the matched interactive behavior instruction of the user to a server.
The specific implementation of this step can refer to step S104 in the embodiment shown in fig. 1, and is not described herein again.
According to the method for acquiring the attribute information of the interactive behavior instruction, the attribute information of the interactive behavior instruction of the user matched with the reference rule of the server is acquired, so that accurate analysis on user behaviors is facilitated, and accurate decisions on development and popularization of products are made.
Referring to fig. 3, fig. 3 is a schematic flowchart of another method for collecting attribute information of an interactive behavior instruction according to an embodiment of the present application. As shown in fig. 3, the method may include:
s301, the server generates a parameter rule.
The parameter rule is a field corresponding to attribute information of some user interaction behavior instructions required to be collected by the server. For example, the parameter rule includes a parameter rule generated by the server, including the number of times of occurrence of an operation or an event; the parameter rules also include attribute information of events customized by the operator. In specific implementation, the server receives a screenshot of a visual area of a monitoring object sent by the terminal device at regular time, and performs page rendering, object identification of a buried point and a configuration parameter rule on all objects in the visual area to obtain the configured parameter rule.
The server re-renders the page according to the screen capture and the visualization information, and identifies which controls can be added with the burial point according to the types of the controls.
When a user clicks a certain control on a screen shot of the background, the background requires an operator to perform configuration in terms of event association, and stores and deploys configuration information. Here, the user can customize and add the attribute parameter rule of the corresponding associated event, and the parameter rule referred to here can be the fields of different types as described above.
S302, the server deploys the parameter rule on the terminal equipment.
The server deploys parameter rules in advance. Specifically, the server adds parameter rules to the interaction behavior attribute information of the user needing data embedding in the background.
And S303, the server receives the attribute information of the interactive behavior instruction which is sent by the terminal equipment and matched with the parameter rule.
The terminal equipment sends the attribute information of the matched interaction behavior instruction of the user to the server in real time or periodically so as to enable the server to store the attribute information, thereby facilitating the operator to check and analyze the data at the server end and making decisions for the development and popularization of products.
Specifically, the server may receive generic data and attribute information of the interactive behavior instruction. Wherein the general information includes: cold start event: when the application program is started for the first time, information such as version number, equipment ID, channel, memory use condition, disk use condition and the like, foreground and background events: entering foreground or background page event page (Activity or Fragment) display (Show)/Hide (Hide), control click event: some control (including on-page control and in-popup window control) is clicked by the user, and the list browsing event: which entries of a certain list are browsed by the user, location event: and reporting the geographical position information of the user.
According to the method for acquiring the attribute information of the interactive behavior instruction, the attribute information of the interactive behavior instruction of the user matched with the reference rule of the server is acquired, so that accurate analysis on user behaviors is facilitated, and accurate decisions on development and popularization of products are made.
Fig. 4 is a schematic block diagram of a terminal device provided in an embodiment of the present application, where the terminal device 4000 may include:
the obtaining unit 41 is configured to obtain a parameter rule deployed by a server, where the parameter rule is a field corresponding to attribute information of a user interaction behavior instruction that needs to be collected by the server.
And the acquisition unit 42 is used for acquiring the attribute information of the interactive behavior instruction of the user.
And the recording unit 43 is used for recording the attribute information of the interaction behavior instruction of the user matched with the parameter rule.
A sending unit 44, configured to send attribute information of the matched interactive behavior instruction to a server.
In one implementation, the terminal device further includes: the embedding unit 45 is configured to embed event monitoring code or a software development kit on a basis code of a web page or an application program for monitoring an interactive behavior instruction of a user, where the event monitoring code or the software development kit is used to collect attribute information of the interactive behavior instruction of the user.
In another implementation, the obtaining unit 41 includes: a screenshot unit 411 and a polling unit 412; wherein,
the screenshot unit 411 is configured to capture a screenshot of a visual area of a monitoring object at regular time;
the polling unit 412 is configured to obtain a parameter rule configured by the server when starting or polling;
the sending unit 44 is further configured to upload the screenshot to the server, so that the server performs page rendering on all objects in the visible area, identifies an object of a buried point, and configures a parameter rule to obtain a configured parameter rule.
In yet another implementation, the collecting unit 42 is configured to collect user behavior data or business process data tracked or recorded by a user from event monitoring code or a software development kit, and use the user behavior data or business process data as attribute information of an interactive behavior instruction of the user.
In yet another implementation manner, the recording unit 43 is configured to match the attribute information of the collected interactive behavior instruction with the fields of the parameter rule one by one, and record the attribute information of the interactive behavior instruction of the user matching the parameter rule.
According to the terminal equipment provided by the embodiment of the application, the interactive behavior attribute information of the user can be collected and uploaded to the server, the information can be collected under the condition that a developer only embeds monitoring codes or a software development kit, the information is separated from the codes in the configuration of parameter rules, the labor time of the developer can be saved, and the information can be provided for operators to more accurately configure the rules.
Fig. 5 is a schematic block diagram of a server provided in an embodiment of the present application, where the server 5000 may include:
a generating unit 51 for generating parameter rules.
A deployment unit 52, configured to deploy the parameter rule on the terminal device.
And the receiving unit 53 is configured to receive attribute information of the interaction behavior instruction of the user, which is sent by the terminal device and matched with the parameter rule.
In an implementation manner, the receiving unit 53 is further configured to receive a screenshot of a visible area of a monitoring object sent by the terminal device at regular time, and the generating unit is configured to perform page rendering on all objects in the visible area, identify an object of a buried point, and configure a parameter rule to obtain a configured parameter rule.
In another implementation manner, the deployment unit 52 is configured to send the parameter rule to the terminal device when the terminal device starts up or polls.
According to the server provided by the embodiment of the application, the configuration of the parameter rules can be separated from the personnel developing the client, the operator configures the parameter rules of the interactive behavior instruction at the server side independently for the parameter rules, and after the data is collected, the operator can modify the parameter rules from the server side according to the data, the client can be deployed in polling or starting, and the efficient and accurate deployment can be realized.
Fig. 6 is a hardware structure diagram of a terminal device according to an embodiment of the present application. The terminal device in the present embodiment shown in fig. 6 may include: a processor 601; a transmitter 602, a receiver 603, and a memory 604. The processor 601, the transmitter 602, the receiver 603, and the memory 604 are connected by a bus 605. The memory 604 is used to store computer programs comprising program instructions, and the processor 601 is used to execute the program instructions stored by the memory 604. The functions of the acquisition unit 41, the acquisition unit 42 and the recording unit 43 in fig. 4 may be performed by the processor 601, and the functions of the sending unit 44 may be performed by the transmitter 602. Wherein the processor 601 is configured to invoke the program instructions to perform the following steps: acquiring a parameter rule deployed by a server, wherein the parameter rule is a field corresponding to attribute information of a user interaction behavior instruction required to be acquired by the server; collecting attribute information of an interactive behavior instruction of a user; recording attribute information of the interactive behavior instruction of the user matched with the parameter rule; and sending the attribute information of the matched interactive behavior instruction of the user to the server.
In one implementation, the processor is further configured to perform the steps of: embedding event monitoring codes or a software development kit on the basis of web pages or application programs for monitoring the interactive behavior instructions of the users, wherein the event monitoring codes or the software development kit are used for collecting attribute information of the interactive behavior instructions of the users.
In another implementation, the step of obtaining the server-deployed parameter rule is executed by the processor, and includes: capturing a picture of a visual area of a monitored object at regular time and controlling the emitter to upload the captured picture to the server so that the server performs page rendering on all objects in the visual area, marks objects of a buried point and configures parameter rules to obtain configured parameter rules; and acquiring the parameter rule configured by the server when starting or polling.
In yet another implementation, the step of collecting attribute information of the interactive behavior instruction of the user is executed by the processor, and includes: collecting user behavior data or business process data tracked or recorded by a user from event monitoring codes or software development kits, and taking the user behavior data or business process data as attribute information of an interactive behavior instruction of the user.
In yet another possible implementation manner, the step of the processor executing the step of recording the attribute information of the interactive behavior instruction matched with the parameter rule includes: and matching the acquired attribute information of the interactive behavior instruction with the fields of the parameter rule one by one, and recording the attribute information of the interactive behavior instruction of the user matched with the parameter rule.
It should be understood that in the embodiments of the present Application, the Processor 601 may be a Central Processing Unit (CPU), and the Processor may also be other general purpose processors, Digital Signal Processors (DSPs), Application Specific Integrated Circuits (ASICs), Field Programmable Gate Arrays (FPGAs) or other Programmable logic devices, discrete Gate or transistor logic devices, discrete hardware components, and the like. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like.
The transmitting device 602 is used for transmitting data and the receiving device 603 is used for receiving data.
The memory 604 may include both read-only memory and random-access memory, and provides instructions and data to the processor 604. A portion of the memory 604 may also include non-volatile random access memory. For example, the memory 604 may also store device type information.
In a specific implementation, the processor 601, the sending device 602, and the receiving device 603 described in this embodiment of the present application may execute the embodiment of acquiring the attribute information of the interactive behavior instruction provided in fig. 1 or fig. 2 in this embodiment of the present application, and details are not described here again.
Fig. 7 is a hardware structure diagram of a server according to an embodiment of the present application. The server in the present embodiment shown in fig. 7 may include:
one or more processors 701; an output device 702, an input device 703, and a memory 704. The processor 701, the output device 702, the input device 703, and the memory 704 are connected by a bus 705. The memory 703 is used to store computer programs comprising program instructions, and the processor 701 is used to execute the program instructions stored by the memory 703. Wherein, the processor 701 is configured to call a program instruction to execute: generating a parameter rule; deploying the parameter rule on the terminal equipment; and receiving attribute information of the user interaction behavior instruction which is sent by the terminal equipment and matched with the parameter rule.
In one implementation, the step of generating the parameter rule by the processor includes: receiving a screenshot of a visual area of a monitoring object sent by the terminal device at regular time; and performing page rendering on all objects in the visible area, identifying objects of the buried points and configuring parameter rules to obtain configured parameter rules.
In another implementation, the processor performs the step of deploying parameter rules on the terminal device, including: and when the terminal equipment is started or polled, sending the parameter rule to the terminal equipment.
It should be understood that in the embodiments of the present application, the processor 701 may be a central processing unit CPU, and may also be other general purpose processors, digital signal processors DSP, application specific integrated circuits ASIC, off-the-shelf programmable gate arrays FPGA or other programmable logic devices, discrete gate or transistor logic devices, discrete hardware components, or the like. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like.
The output means 702 and the input means 703 are used for receiving and transmitting data.
The memory 704 may include both read-only memory and random-access memory, and provides instructions and data to the processor 701. A portion of the memory 704 may also include non-volatile random access memory. For example, the memory 704 may also store device type information.
In a specific implementation, the processor 701, the output device 702, the input device 703, and the memory 704 described in this embodiment of the present application may execute the embodiment of acquiring the attribute information of the interactive behavior instruction provided in fig. 3 in this embodiment of the present application, and details are not described here again.
It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described systems, apparatuses and units may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.
In the several embodiments provided in the present application, it should be understood that the disclosed system, apparatus and method may be implemented in other ways. For example, the division of the unit is only one logical function division, and other division may be implemented in practice, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. The shown or discussed mutual coupling, direct coupling or communication connection may be an indirect coupling or communication connection of devices or units through some interfaces, and may be in an electrical, mechanical or other form.
Units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In the above embodiments, the implementation may be wholly or partially realized by software, hardware, firmware, or any combination thereof. When implemented in software, may be implemented in whole or in part in the form of a computer program product. The computer program product includes one or more computer instructions. The procedures or functions according to the embodiments of the present application are wholly or partially generated when the computer program instructions are loaded and executed on a computer. The computer may be a general purpose computer, a special purpose computer, a network of computers, or other programmable device. The computer instructions may be stored on or transmitted over a computer-readable storage medium. The computer instructions may be transmitted from one website, computer, server, or data center to another website, computer, server, or data center by wire (e.g., coaxial cable, fiber optic, Digital Subscriber Line (DSL)), or wirelessly (e.g., infrared, wireless, microwave, etc.). The computer-readable storage medium can be any available medium that can be accessed by a computer or a data storage device, such as a server, a data center, etc., that includes one or more of the available media. The usable medium may be a read-only memory (ROM), or a Random Access Memory (RAM), or a magnetic medium, such as a floppy disk, a hard disk, a magnetic tape, a magnetic disk, or an optical medium, such as a Digital Versatile Disk (DVD), or a semiconductor medium, such as a Solid State Disk (SSD).
Claims (10)
1. A method for collecting attribute information of an interactive behavior instruction is characterized by comprising the following steps:
acquiring a parameter rule deployed by a server, wherein the parameter rule is a field corresponding to attribute information of a user interaction behavior instruction required to be acquired by the server;
collecting attribute information of an interactive behavior instruction of a user;
recording attribute information of the interactive behavior instruction of the user matched with the parameter rule;
and sending the attribute information of the matched interactive behavior instruction of the user to the server.
2. The method of claim 1, wherein before obtaining the server deployed parameter rules, the method further comprises:
embedding event monitoring codes or a software development kit on the basis of web pages or application programs for monitoring the interactive behavior instructions of the users, wherein the event monitoring codes or the software development kit are used for collecting attribute information of the interactive behavior instructions of the users.
3. The method according to claim 1 or 2, wherein the obtaining of the server deployed parameter rule comprises:
capturing a screen of a visual area of a monitored object at regular time and uploading the screen to the server so that the server performs page rendering on all objects in the visual area, marks objects of a buried point and configures parameter rules to obtain configured parameter rules;
and acquiring the parameter rule configured by the server when starting or polling.
4. The method of claim 2, wherein the collecting attribute information of the interactive behavior instruction of the user comprises:
collecting user behavior data or business process data tracked or recorded by a user from event monitoring codes or software development kits, and taking the user behavior data or business process data as attribute information of an interactive behavior instruction of the user.
5. The method according to claim 1 or 2, wherein the recording of the attribute information of the interactive behavior instruction matched with the parameter rule comprises:
and matching the acquired attribute information of the interactive behavior instruction with the fields of the parameter rule one by one, and recording the attribute information of the interactive behavior instruction of the user matched with the parameter rule.
6. A method for collecting attribute information of an interactive behavior instruction is characterized by comprising the following steps:
generating a parameter rule;
deploying the parameter rule on the terminal equipment;
and receiving attribute information of the user interaction behavior instruction which is sent by the terminal equipment and matched with the parameter rule.
7. The method of claim 6, wherein generating the parameter rule comprises:
receiving a screenshot of a visual area of a monitoring object sent by the terminal device at regular time;
and performing page rendering on all objects in the visible area, identifying objects of the buried points and configuring parameter rules to obtain configured parameter rules.
8. The method of claim 6, wherein said deploying parameter rules on said terminal device comprises:
and when the terminal equipment is started or polled, sending the parameter rule to the terminal equipment.
9. A terminal device, comprising:
the device comprises an acquisition unit, a processing unit and a processing unit, wherein the acquisition unit is used for acquiring a parameter rule deployed by a server, and the parameter rule is a field corresponding to attribute information of a user interaction behavior instruction required to be acquired by the server;
the acquisition unit is used for acquiring attribute information of the interactive behavior instruction of the user;
the recording unit is used for recording the attribute information of the interaction behavior instruction of the user matched with the parameter rule;
and the sending unit is used for sending the attribute information of the matched interactive behavior instruction to a server.
10. A server, comprising:
a generating unit for generating a parameter rule;
the deployment unit is used for deploying the parameter rule on the terminal equipment;
and the receiving unit is used for receiving the attribute information of the user interaction behavior instruction which is sent by the terminal equipment and matched with the parameter rule.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811203120.6A CN109522191A (en) | 2018-10-16 | 2018-10-16 | A kind of method and device of the attribute information of acquisition interbehavior instruction |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811203120.6A CN109522191A (en) | 2018-10-16 | 2018-10-16 | A kind of method and device of the attribute information of acquisition interbehavior instruction |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN109522191A true CN109522191A (en) | 2019-03-26 |
Family
ID=65770871
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201811203120.6A Pending CN109522191A (en) | 2018-10-16 | 2018-10-16 | A kind of method and device of the attribute information of acquisition interbehavior instruction |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN109522191A (en) |
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109960633A (en) * | 2019-03-28 | 2019-07-02 | 深圳市跃动运营科技有限公司 | A kind of data visualization buries point methods, storage medium and intelligent terminal |
| CN111258872A (en) * | 2020-02-11 | 2020-06-09 | 深圳市酷开网络科技有限公司 | User behavior recognition method, display terminal, and computer-readable storage medium |
| CN111310044A (en) * | 2020-02-14 | 2020-06-19 | 北京百度网讯科技有限公司 | Method, device, equipment and storage medium for extracting page element information |
| CN112905427A (en) * | 2019-12-04 | 2021-06-04 | 北京沃东天骏信息技术有限公司 | Data processing method and device |
Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106933472A (en) * | 2017-05-20 | 2017-07-07 | 南京西桥科技有限公司 | A kind of user behavior data acquisition system and its control method based on mobile phone A PP |
| CN107861655A (en) * | 2017-11-01 | 2018-03-30 | 平安科技（深圳）有限公司 | Control matching process, device, computer equipment and storage medium |
| WO2018113385A1 (en) * | 2016-12-24 | 2018-06-28 | 上海壹账通金融科技有限公司 | Method and system for dynamically tracking application of client, client, and server |
| CN108304176A (en) * | 2017-12-14 | 2018-07-20 | 广东数果科技有限公司 | Point methods are buried in a kind of visualization of cross-platform mobile terminal |
| CN108551411A (en) * | 2018-04-28 | 2018-09-18 | 努比亚技术有限公司 | Collecting method, mobile terminal and computer readable storage medium |
-
2018
- 2018-10-16 CN CN201811203120.6A patent/CN109522191A/en active Pending
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2018113385A1 (en) * | 2016-12-24 | 2018-06-28 | 上海壹账通金融科技有限公司 | Method and system for dynamically tracking application of client, client, and server |
| CN106933472A (en) * | 2017-05-20 | 2017-07-07 | 南京西桥科技有限公司 | A kind of user behavior data acquisition system and its control method based on mobile phone A PP |
| CN107861655A (en) * | 2017-11-01 | 2018-03-30 | 平安科技（深圳）有限公司 | Control matching process, device, computer equipment and storage medium |
| CN108304176A (en) * | 2017-12-14 | 2018-07-20 | 广东数果科技有限公司 | Point methods are buried in a kind of visualization of cross-platform mobile terminal |
| CN108551411A (en) * | 2018-04-28 | 2018-09-18 | 努比亚技术有限公司 | Collecting method, mobile terminal and computer readable storage medium |
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109960633A (en) * | 2019-03-28 | 2019-07-02 | 深圳市跃动运营科技有限公司 | A kind of data visualization buries point methods, storage medium and intelligent terminal |
| CN112905427A (en) * | 2019-12-04 | 2021-06-04 | 北京沃东天骏信息技术有限公司 | Data processing method and device |
| CN111258872A (en) * | 2020-02-11 | 2020-06-09 | 深圳市酷开网络科技有限公司 | User behavior recognition method, display terminal, and computer-readable storage medium |
| CN111310044A (en) * | 2020-02-14 | 2020-06-19 | 北京百度网讯科技有限公司 | Method, device, equipment and storage medium for extracting page element information |
| CN111310044B (en) * | 2020-02-14 | 2023-09-26 | 北京百度网讯科技有限公司 | Page element information extraction method, device, equipment and storage medium |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| JP6851351B2 (en) | Content rendering control system and method | |
| CN107562620B (en) | Automatic buried point setting method and device | |
| US9753898B1 (en) | Deployable tag management in computer data networks | |
| CN109522191A (en) | A kind of method and device of the attribute information of acquisition interbehavior instruction | |
| US9356842B2 (en) | Method and system for browser based, non-intrusive measuring of end-user perceived performance of individual third party resource requests | |
| US9171319B2 (en) | Analysis system and method used to construct social structures based on data collected from monitored web pages | |
| US9792365B2 (en) | Method and system for tracking and gathering multivariate testing data | |
| US11860717B1 (en) | Graphical user interface for presenting crash data | |
| CN111046317A (en) | Page data acquisition method, device, equipment and computer readable storage medium | |
| US9491223B2 (en) | Techniques for determining a mobile application download attribution | |
| CN112817817A (en) | Buried point information query method and device, computer equipment and storage medium | |
| KR102054896B1 (en) | A visitor behavior alalysis appratus of dynamic webpages and a method for analysing a visitor behavior of webpages using it | |
| CN109062799A (en) | Regression testing method, the apparatus and system of advertising scenarios | |
| CN109862074B (en) | Data acquisition method and device, readable medium and electronic equipment | |
| AU2014233889A1 (en) | Online privacy management | |
| KR101692482B1 (en) | Advertising Method of Mobile Device, the Mobile Device and Program Distributing Server therefor | |
| US10616306B2 (en) | System and method for large-scale capture and tracking of web-based application parameters | |
| CN115563423A (en) | Data acquisition method and device, computer equipment and storage medium | |
| KR102278878B1 (en) | Server for generating integrated usage log data and operating method thereof | |
| CN112135199B (en) | Video playing method based on multiple types of video sources and related equipment | |
| CN114579415A (en) | Method, device, equipment and medium for configuring and acquiring buried point data | |
| CN112559278B (en) | Method and device for acquiring operation data | |
| CN107979576B (en) | Information processing method and server | |
| CN113378036A (en) | Page operation analysis and point burying method, device, equipment and storage medium | |
| CN111767447A (en) | Method and device for determining user traffic path |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| WD01 | Invention patent application deemed withdrawn after publication |
Application publication date: 20190326 |
|
| WD01 | Invention patent application deemed withdrawn after publication |