CN106933472A - A kind of user behavior data acquisition system and its control method based on mobile phone A PP - Google Patents
A kind of user behavior data acquisition system and its control method based on mobile phone A PP Download PDFInfo
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- 238000003780 insertion Methods 0.000 claims abstract description 11
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- 230000001960 triggered effect Effects 0.000 claims description 7
- 238000004140 cleaning Methods 0.000 claims description 6
- 230000008569 process Effects 0.000 claims description 6
- 238000012545 processing Methods 0.000 claims description 6
- 230000004913 activation Effects 0.000 claims description 4
- 230000007246 mechanism Effects 0.000 claims description 4
- 230000005540 biological transmission Effects 0.000 claims description 3
- 230000008278 dynamic mechanism Effects 0.000 claims description 3
- 230000010354 integration Effects 0.000 claims description 3
- 230000002045 lasting effect Effects 0.000 claims description 3
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- 238000004458 analytical method Methods 0.000 abstract description 7
- 238000005516 engineering process Methods 0.000 abstract description 5
- 230000008901 benefit Effects 0.000 abstract description 3
- 238000012423 maintenance Methods 0.000 abstract description 3
- 230000000007 visual effect Effects 0.000 abstract description 3
- 238000007405 data analysis Methods 0.000 description 5
- 230000003542 behavioural effect Effects 0.000 description 4
- 230000001360 synchronised effect Effects 0.000 description 3
- 238000013480 data collection Methods 0.000 description 2
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Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
- G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
- G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
- G06F3/0484—Interaction techniques based on graphical user interfaces [GUI] for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
Abstract
The invention discloses a kind of user behavior data acquisition system and its control method based on mobile phone A PP, the present invention carries out burying an aspect in mobile phone A PP has significant advantage, after using the technical scheme for exempting to bury a little, to the control on APP, developer is no longer needed to enter the insertion of line code in advance, and can be after APP issues are reached the standard grade, business personnel can carry out visual operation to the control for wanting to follow the trail of and specify the trigger event tracking of control in service end at any time, original code is effectively improved using APP image capture technologies bury different problems a little, it is difficult in maintenance after including burying a little, a little easily error is buried by hand, APP restockings need time etc., so as to greatly improve the efficiency of APP user behavior analysis.
Description
Technical field
The invention belongs to APP data analyses and collection field, more particularly to a kind of user behavior data based on mobile phone A PP
Acquisition system and its control method.
Background technology
With developing rapidly for mobile Internet industry, APP attracts more using the carrier as mobile interchange web portal
Used come more users.During popularization operation is done to APP, the behavioral data for APP user divides the developer of APP
The importance of analysis also increasingly embodies.Wherein, it is user behavior data analysis for the user behavior data collection in APP applications
Source, the factor such as the accuracy of data, comprehensive, real-time directly determines the quality of the work of subsequent data analysis, more
The formulation of the decision-making of the market operation for whole APP products is further had influence on, importance has some idea of.
The general mode of data acquisition currently for APP is:By the integrated SDK for being responsible for data acquisition specially, and together
The mode that Shi Peihe codes bury a little is carried out, and it refer to a little to need in APP development processes that code is buried, in controls such as specified buttons
The mode for carrying out inserting code in code is clicked on, during user uses APP, when clicking on the control, can be triggered and be inserted
Code, so as to collect the behavioral data of user, send to background server and carry out the reception of data, process, calculate, represent
Deng sequence of operations.
Above-mentioned mode needs to predefine the module control in all APP to be tracked, and insert the behaviour of code
Make, easily error, maintainable also than relatively low, the later stage needs constantly to change, and safeguards, misarrangement;If had in version before
Part control does not carry out inserting the operation of code and causing omission, then needs to remodify code and issues again, on
The line time is limited by application market, it is impossible to carry out user behavior analysis in time;Bury and a little need research staff's code and carry out, business
Personnel cannot participate in, and business understands there is obstacle.More than present situation, it is impossible to meet accurate to data analysis in follow-up operation
Property, comprehensive, real-time requirement.
The content of the invention
The problem that the technical problems to be solved by the invention are directed to background technology provides a kind of use based on mobile phone A PP
Family behavioral data acquisition system and its control method.
The present invention uses following technical scheme to solve above-mentioned technical problem
A kind of user behavior data acquisition system based on mobile phone A PP, comprising service end and connected mobile phone A PP, institute
State service end and include reception data module, processing data module, calculating data module, the demonstrating data module being sequentially connected;Institute
The multiple APP acquisition modules stated mobile phone A PP and be connected comprising SDK modules and respectively with SDK modules;
Wherein, the insertion of line code is entered at APP acquisition modules, the position for related user's operation in target APP, to obtain
Take the operation behavior data at family;
SDK modules, for receiving the user behavior data that acquisition module is collected, and send to server;
Data module is received, the data that the user behavior of the SDK transmissions of APP is collected are integrated in for receiving;
Processing data module, for the user behavior data that cleaning treatment is received;
Data module is calculated, for for service needed, the data after cleaning being entered with the calculating of row index;
Demonstrating data module, for the achievement data after calculating to be presented into user using the form of chart.
A kind of control method of the user behavior data acquisition system based on mobile phone A PP, specifically comprises the following steps:
Step 1, by APP application integration data acquisition SDK, by triggering default specific operation, activates event dynamic binding
Configuration, SDK sets up to communicate and is connected using WebSocket mechanism and service end simultaneously;
The interface screenshotss of the screen display of current phone APP are in real time image file by SDK modules by step 2, and by the figure
As file data is sent to service end;
Step 3, by all of control information data is activation in current screen, to service end, service end is in interface image in real time for SDK
On the basis of draw out control information Data Position;
Step 4, user is configured by service end to the control information data for carrying out event binding operation, that is, select on interface
Certain control, and name the identifier ID of the clicking operation of the control, and preserve control information and corresponding identifier ID;
Step 5, mobile phone A PP obtains control configuration information from service end, and utilizes dynamic mechanism by the function code of data acquisition
It is injected into during the original clicking operation of control.The process need not carry out any modification to the existing control operation codes of APP,
After binding success, when user clicks on the control, the data acquisition operations function on dynamic binding, SDK can be automatically triggered
Automatically user's operation behavior daily record will be sent to server.
As a kind of the further preferred of control method of the user behavior data acquisition system based on mobile phone A PP of the present invention
Scheme, in step 1, default specific operation is to downwardly turn over mobile phone screen lasting 5 seconds, or three fingers are touched simultaneously
Screen 5 seconds.
As a kind of the further preferred of control method of the user behavior data acquisition system based on mobile phone A PP of the present invention
Scheme, in step 3, the control information packet contains coordinate position and coordinate type.
The present invention uses above technical scheme compared with prior art, with following technique effect:
1st, the present invention carries out code insertion operation without the control again to lacking, and online bury by User Interface a little setting
Operation is put, and the mode for coming into force in time, it is only necessary to simply configure operation and can just enter Mobile state to any control in APP and bury
Point, such that it is able to not can be carried out the collection of user behavior data by way of inserting code.Maintainability is improved, is imitated
It is really immediately visible, business personnel can also Attended Operation, substantially increase the flexibility of data acquisition, be the operation of APP products
Timely and effectively data supporting is provided;
2nd, the operation that the present invention binds for convenience, can be synchronized to service end, i.e., in browser by the interface of mobile phone terminal APP
The event binding operation of tracking can be made whether to the control in each interface of APP, the difficulty of operation is reduced, it is no longer necessary to
The intervention again of developer, greatlys save human resources;
3rd, the present invention carries out burying an aspect in mobile phone A PP has significant advantage, after using the technical scheme for exempting to bury a little, to APP
On control, it is no longer necessary to developer enters the insertion of line code in advance, and can be APP issue reach the standard grade after, business people
Member can carry out visual operation to the control for wanting to follow the trail of and specify the trigger event tracking of control in service end at any time,
Effectively improve original code using APP image capture technologies and bury different problems a little, including after burying a little it is difficult in maintenance, by hand
Burying a little easy error, APP restockings needs time etc., so as to greatly improve the efficiency of APP user behavior analysis.
Brief description of the drawings
Fig. 1 is system architecture diagram of the invention;
Fig. 2 is operation principle schematic diagram of the invention.
Specific embodiment
Technical scheme is described in further detail below in conjunction with the accompanying drawings:
During being acquired present invention mainly solves the user behavior data for APP, the deficiency of existing scheme, main body
Now except needing in addition to the integrated SDK in APP ends(The step is indispensable), in addition it is also necessary to the work of extra insertion code is carried out,
To specify collection user for the behavioral data for operating with of some functions in APP.This mode for additionally inserting code,
Following problem can mainly be brought:
First, APP version iterations issue each time, is required for the intervention of developer, and developer is instructed by operation personnel
The operation for carrying out inserting code to the specified function of APP is gone, human cost is increased and is linked up cost;
Secondly because to insert code in the code of APP, easily original code is impacted, be also easy to produce artificially
Error, probabilistic influence can be produced on APP itself functions;
Finally, it is also that topmost influence is the process for inserting code, easily produces omission.If it is desired to all of user in APP
Behavior is all tracked, then insert the code of collection, this side in the place that needing the everywhere user in APP may trigger
Formula easily causes some functions and is missed, and is just found after APP reaches the standard grade issue, so as to subsequently a series of asking can be caused
Topic:
The omission of collection, can cause the missing of data, so that cannot timely and effectively recognize that some are missed functionally, APP
The operation behavior of user and the use of preference what kind of is actually;
In order to make up omission, it is necessary to carry out code insertion to the place for lacking again, APP so can be again updated, and enter again
The submission auditing flow of row APP, this flow time is more long, has large effect to the operation plan of product itself.
Problem for more than, present invention utilizes the system mechanism at mobile phone A PP ends, it is proposed that a kind of new data acquisition
Mode, this mode in addition to integrated SDK, the operation without carrying out extra insertion code again.And can be it is in office when
Wait(Including APP is issued reach the standard grade after), can be instant to want collection data dynamically defined and enabled.
Above-mentioned various problems are avoided, for the operation of APP is supported to provide flexible data acquisition plan.
The present invention is in order to solve above-mentioned to be inserted into the various problems that code is brought in APP, it is proposed that a kind of new solution
Scheme:
As shown in figure 1, a kind of user behavior data acquisition system based on mobile phone A PP, comprising service end and connected
Mobile phone A PP, the service end include be sequentially connected reception data module, processing data module, calculate data module, represent number
According to module;The mobile phone A PP includes SDK modules and the multiple APP acquisition modules being connected with SDK modules respectively;
Wherein, the insertion of line code is entered at APP acquisition modules, the position for related user's operation in target APP, to obtain
Take the operation behavior data at family;
SDK modules, for receiving the user behavior data that acquisition module is collected, and send to server;
Data module is received, the data that the user behavior of the SDK transmissions of APP is collected are integrated in for receiving;
Processing data module, for the user behavior data that cleaning treatment is received;
Data module is calculated, for for service needed, the data after cleaning being entered with the calculating of row index;
Demonstrating data module, for the achievement data after calculating to be presented into user using the form of chart.
In order to after the SDK for reaching the collection of APP ends integrated datas, it is not necessary to the mesh of the operation for carrying out additionally inserting code again
, it is necessary to consider to be realized in data acquisition SDK to trigger behavior for the user of required tracking(Such as the click of button control
Event action etc.)The function of dynamic event binding is carried out, so can in advance carry out inserting the operation of code, but
The click event for specifying which control according to configuration information at any time can also trigger log collection while being triggered by user
Operation.Additionally, the operation bound for convenience, can be synchronized to service end by the interface of mobile phone terminal APP, i.e., in browser i.e.
The event binding operation of tracking can be made whether to the control in each interface of APP, the difficulty of operation is reduced, it is no longer necessary to open
The intervention again of hair personnel.Specifically the course of work is:First, data acquisition SDK sets a kind of special active mode(As overturn
Screen etc.)Notify that service end needs to set up dynamic binding operation of the special connection to carry out event.Confirm reply in service end
Afterwards, after mobile terminal timing will show when the application interface image of APP in service end WEB interface, SDK will be each in APP interfaces
The coordinate position data of control is transferred to service end, and dynamic in the control for interacting generated above of interface image before.With
Afterwards, user can need the control of binding event by clicking on, and be input into information, complete a dynamic binding job for control, clothes
Business end descends into configuration information in mobile phone A PP.Afterwards, user using APP when, SDK can by user operate control
Control with the configuration information of service end is matched, when matching identical, the operation of meeting trigger data acquisition, by the user's
Operation information is acquired and reports.
Detailed realizes that step is as follows:
A kind of control method of the user behavior data acquisition system based on mobile phone A PP, specifically comprises the following steps:
Step 1, by APP application integration data acquisition SDK, by triggering default specific operation, activates event dynamic binding
Configuration, SDK sets up to communicate and is connected using WebSocket mechanism and service end simultaneously;
The interface screenshotss of the screen display of current phone APP are in real time image file by SDK modules by step 2, and by the figure
As file data is sent to service end;
Step 3, by all of control information data is activation in current screen, to service end, service end is in interface image in real time for SDK
On the basis of draw out control information Data Position;
Step 4, user is configured by service end to the control information data for carrying out event binding operation, that is, select on interface
Certain control, and name the identifier ID of the clicking operation of the control, and preserve control information and corresponding identifier ID;
Step 5, mobile phone A PP obtains control configuration information from service end, and utilizes dynamic mechanism by the function code of data acquisition
It is injected into during the original clicking operation of control.The process need not carry out any modification to the existing control operation codes of APP,
After binding success, when user clicks on the control, the data acquisition operations function on dynamic binding, SDK can be automatically triggered
Automatically user's operation behavior daily record will be sent to server.
In step 1, default specific operation is to downwardly turn over mobile phone screen lasting 5 seconds, or three fingers are simultaneously
Touching screen 5 seconds.
In step 3, the control information packet contains coordinate position and coordinate type.
As shown in Fig. 2 in the environment of needing to carry out data analysis for APP, the SDK of integrated number analysis collection, it is only necessary to
Will simply initialization operation, it is no longer necessary to all of user's trigger control in APP insert the operation of code in advance, i.e.,
APP can be carried out into issue to reach the standard grade.After APP issues, if the operation personnel of APP needs the user's clicking operation to certain
Etc. interested, it is necessary to carry out the tracking of data, can be operated as follows:
1. operation personnel opens APP, operates special gesture, and activation exempts to bury function a little;
2. interface and all of control in current phone can see on service end web interface;
3. operation personnel in Web circle ibid, a certain control is operated, order the title of the control clicking operation;
4. configuration is preserved;
5. APP is closed and reopened by operation personnel, when the control bound just now is clicked;
6. the information that the control is triggered will be sent to service end, and service end can check the information that the control is triggered, and enter to advance
The user behavior analysis of one step.
The present invention carries out code insertion operation without the control again to lacking, and carries out burying a little online by User Interface
Operation, and the mode for coming into force in time are set, it is only necessary to simply configure operation and just can enter Mobile state to any control in APP and bury
Point, such that it is able to not can be carried out the collection of user behavior data by way of inserting code.Maintainability is improved, is imitated
It is really immediately visible, business personnel can also Attended Operation, substantially increase the flexibility of data acquisition, be the operation of APP products
Timely and effectively data supporting is provided;
2nd, the operation that the present invention binds for convenience, can be synchronized to service end, i.e., in browser by the interface of mobile phone terminal APP
The event binding operation of tracking can be made whether to the control in each interface of APP, the difficulty of operation is reduced, it is no longer necessary to
The intervention again of developer, greatlys save human resources;
3rd, the present invention carries out burying an aspect in mobile phone A PP has significant advantage, after using the technical scheme for exempting to bury a little, to APP
On control, it is no longer necessary to developer enters the insertion of line code in advance, and can be APP issue reach the standard grade after, business people
Member can carry out visual operation to the control for wanting to follow the trail of and specify the trigger event tracking of control in service end at any time,
Effectively improve original code using APP image capture technologies and bury different problems a little, including after burying a little it is difficult in maintenance, by hand
Burying a little easy error, APP restockings needs time etc., so as to greatly improve the efficiency of APP user behavior analysis.
Claims (5)
1. a kind of user behavior data acquisition system based on mobile phone A PP, it is characterised in that:Comprising service end and it is connected thereto
Mobile phone A PP, the service end include be sequentially connected reception data module, processing data module, calculate data module, represent
Data module;The mobile phone A PP includes SDK modules and the multiple APP acquisition modules being connected with SDK modules respectively;
Wherein, the insertion of line code is entered at APP acquisition modules, the position for related user's operation in target APP, to obtain
Take the operation behavior data at family;
SDK modules, for receiving the user behavior data that acquisition module is collected, and send to server;
Data module is received, the data that the user behavior of the SDK transmissions of APP is collected are integrated in for receiving;
Processing data module, for the user behavior data that cleaning treatment is received;
Data module is calculated, for for service needed, the data after cleaning being entered with the calculating of row index;
Demonstrating data module, for the achievement data after calculating to be presented into user using the form of chart.
2. a kind of control method of the user behavior data acquisition system based on mobile phone A PP described in claim 1, its feature exists
In:Specifically comprise the following steps:
Step 1, by APP application integration data acquisition SDK, by triggering default specific operation, activates event dynamic binding
Configuration, SDK sets up to communicate and is connected using WebSocket mechanism and service end simultaneously;
The interface screenshotss of the screen display of current phone APP are in real time image file by SDK modules by step 2, and by the figure
As file data is sent to service end;
Step 3, by all of control information data is activation in current screen, to service end, service end is in interface image in real time for SDK
On the basis of draw out control information Data Position;
Step 4, user is configured by service end to the control information data for carrying out event binding operation, that is, select on interface
Certain control, and name the identifier ID of the clicking operation of the control, and preserve control information and corresponding identifier ID;
Step 5, mobile phone A PP obtains control configuration information from service end, and utilizes dynamic mechanism by the function code of data acquisition
It is injected into during the original clicking operation of control.
3. the process need not carry out any modification to the existing control operation codes of APP, after binding success, when user clicks on
During the control, the data acquisition operations function on dynamic binding can be automatically triggered, SDK will automatically by user's operation behavior
Daily record is sent to server.
4. the control method of a kind of user behavior data acquisition system based on mobile phone A PP according to claim 1, it is special
Levy and be:In step 1, default specific operation is to downwardly turn over mobile phone screen lasting 5 seconds, or three fingers are touched simultaneously
Touch screen 5 seconds.
5. the control method of a kind of user behavior data acquisition system based on mobile phone A PP according to claim 1, it is special
Levy and be:In step 3, the control information packet contains coordinate position and coordinate type.
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