CN111581067A - Data acquisition method and device - Google Patents
Data acquisition method and device Download PDFInfo
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- CN111581067A CN111581067A CN202010319733.7A CN202010319733A CN111581067A CN 111581067 A CN111581067 A CN 111581067A CN 202010319733 A CN202010319733 A CN 202010319733A CN 111581067 A CN111581067 A CN 111581067A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F11/00—Error detection; Error correction; Monitoring
- G06F11/30—Monitoring
- G06F11/34—Recording or statistical evaluation of computer activity, e.g. of down time, of input/output operation ; Recording or statistical evaluation of user activity, e.g. usability assessment
- G06F11/3438—Recording or statistical evaluation of computer activity, e.g. of down time, of input/output operation ; Recording or statistical evaluation of user activity, e.g. usability assessment monitoring of user actions
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F9/00—Arrangements for program control, e.g. control units
- G06F9/06—Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
- G06F9/44—Arrangements for executing specific programs
- G06F9/451—Execution arrangements for user interfaces
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- Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
- Y02—TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
- Y02P—CLIMATE CHANGE MITIGATION TECHNOLOGIES IN THE PRODUCTION OR PROCESSING OF GOODS
- Y02P90/00—Enabling technologies with a potential contribution to greenhouse gas [GHG] emissions mitigation
- Y02P90/02—Total factory control, e.g. smart factories, flexible manufacturing systems [FMS] or integrated manufacturing systems [IMS]
Abstract
The invention provides a data acquisition method and a data acquisition device, wherein the method comprises the following steps: responding to a visual embedded point request of a first client, and collecting first user behavior data; screening the first user behavior data according to a set index to obtain second user behavior data; the second user behavior data and the point burying scheme sent by the first client are sent to the second client; responding to the second client to perform point burying operation according to the second user behavior data and the codes of the point burying scheme, and collecting third user behavior data; and displaying the third user behavior data in a chart form according to a preset rule and sending the chart to the first client. According to the embodiment of the invention, the advantages of visual embedded points and the advantages of code embedded points are utilized to acquire data step by step in a fine manner, so that the embedded point time can be shortened, the product analysis efficiency is improved, detailed user behavior data can be acquired, and the product analysis accuracy is improved.
Description
Technical Field
The invention relates to the technical field of data acquisition, in particular to a data acquisition method.
Background
The buried point is a technology for collecting operation behaviors of an end user. The current point burying technology comprises two types, wherein one type is a visual point burying technology, and the other type is a code point burying technology. The advantage of code embedding is that the user can very accurately select when to send data, can conveniently set custom attributes and custom events, and transmit richer data to the server. However, the cost of the embedded point is high, and the embedded point of each control needs to be added with a corresponding code, so that the workload is high, and the condition that the embedded point can be completed by a technician is limited. If the visual embedded point is the visual embedded point, a control which needs to capture the user behavior can be 'circled' by a service person (a non-technical person) through accessing a circled function of the analysis platform, and an event name is given. After the selection is finished, the configurations are synchronized to the terminals of all the users, and the acquisition SDK automatically acquires and sends user behavior data according to the selected configurations. The visualization embedding point well solves the problem of high code embedding point cost. However, the functions that can be covered by the visual embedded point are limited, and at present, not all control operations can be customized through the scheme.
The buried point is the basis of product data analysis, and the inventor finds that in research practice, visual buried points are often adopted to collect user behavior data in order to shorten product analysis time, but the user behavior data collected visually are often not detailed enough, so that the product analysis result is not accurate enough.
How to improve the accuracy and efficiency of product analysis through data acquisition is a technical problem which needs to be solved urgently at present.
Disclosure of Invention
The invention aims to provide a data acquisition method. The product analysis accuracy and the product analysis efficiency can be improved.
In order to solve the foregoing technical problems, in a first aspect, an embodiment of the present invention provides a data acquisition method, where an execution main body is a server side, and the method includes:
responding to a visual embedded point request of a first client, and collecting first user behavior data;
screening the first user behavior data according to a set index to obtain second user behavior data;
the second user behavior data and the point burying scheme sent by the first client are sent to the second client;
responding to the second client to perform point burying operation according to the second user behavior data and the codes of the point burying scheme, and collecting third user behavior data;
and displaying the third user behavior data in a chart form according to a preset rule and sending the chart to the first client.
Preferably, the responding to the request of the first client from the fixed point comprises:
and responding to the operation of selecting a control needing to be embedded by the first client, acquiring the configuration information of the control, and injecting the function code of data acquisition into the original clicking operation process of the control by using a dynamic mechanism.
As a preferred scheme, after responding to a control operation that a first client selects a control that needs to be buried, acquiring configuration information of the control, and injecting a function code for data acquisition into an original click operation process of the control by using a dynamic mechanism, the method further includes:
and detecting whether the selected control is triggered, and running a corresponding event response program to collect first user behavior data when the control is detected to be triggered.
As a preferred scheme, the collecting, in response to the second client performing the code point burying operation according to the second user behavior data and the point burying scheme, third user behavior data includes:
responding to the operation that the second client side injects the embedded point codes into the event response program corresponding to the target page elements according to the second user behavior data and the embedded point scheme;
and detecting whether the target page element is triggered, and when the target page element is triggered, operating a corresponding event response program and collecting third user behavior data.
In a second aspect, an embodiment of the present invention further provides a data acquisition apparatus, including:
the acquisition module is used for responding to a visual embedded point request of a first client and acquiring first user behavior data;
the screening module is used for screening the first user behavior data according to a set index to obtain second user behavior data;
the sending module is used for sending the second user behavior data and the embedded point scheme sent by the first client to the second client;
the acquisition module is further used for responding to the code point burying operation of the second client according to the second user behavior data and the point burying scheme, and acquiring third user behavior data;
and the display module is used for displaying the third user behavior data in a chart form according to a preset rule and sending the chart to the first client.
Preferably, the responding to the request of the first client from the fixed point comprises:
and responding to the operation of selecting a control needing to be embedded by the first client, acquiring the configuration information of the control, and injecting the function code of data acquisition into the original clicking operation process of the control by using a dynamic mechanism.
As a preferred scheme, the data acquisition device further comprises:
and the detection module is used for detecting whether the selected control is triggered or not, and when the control is detected to be triggered, operating a corresponding event response program and acquiring first user behavior data.
As a preferred scheme, the data acquisition device further comprises:
the response module is used for responding to the operation that the second client side injects the embedded point codes into the event response program corresponding to the target page elements according to the second user behavior data and the embedded point scheme;
the detection module is further used for detecting whether the target page element is triggered, and when the target page element is triggered, running a corresponding event response program and collecting third user behavior data.
Based on the scheme, the embodiment of the invention has the beneficial effects that:
according to the embodiment of the invention, the advantages of the visual embedded points and the advantages of the code embedded points are utilized to acquire data step by step in a fine manner, and meanwhile, the service personnel and the technical personnel share the work of embedding the points, so that the time for embedding the points can be shortened, the product analysis time can be shortened, the product analysis efficiency can be further improved, detailed user behavior data can be acquired, and the accuracy of product analysis can be improved.
Drawings
In order to more clearly illustrate the technical solution of the present invention, the drawings needed to be used in the embodiments will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art that other drawings can be obtained according to the drawings without creative efforts.
Fig. 1 is a schematic flow chart of a data acquisition method according to an embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
It should be understood that the step numbers used herein are for convenience of description only and are not intended as limitations on the order in which the steps are performed.
It is to be understood that the terminology used in the description of the invention herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. As used in the specification of the present invention and the appended claims, the singular forms "a," "an," and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise.
The terms "comprises" and "comprising" indicate the presence of the described features, integers, steps, operations, elements, and/or components, but do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, and/or groups thereof.
The term "and/or" refers to and includes any and all possible combinations of one or more of the associated listed items.
Referring to fig. 1, an embodiment of the present invention provides a data acquisition method, where an execution main body is a server side, and the data acquisition method is characterized by including: steps S1-S5
And S1, responding to the visual buried point request of the first client, and collecting first user behavior data.
Specifically, the collecting the first user behavior data in response to the first client visual site burying request includes:
responding to the operation of selecting a control needing to be embedded with a first client, acquiring configuration information of the control, and injecting a function code for data acquisition into the original clicking operation process of the control by using a dynamic mechanism;
and detecting whether the selected control is triggered, and running a corresponding event response program to collect first user behavior data when the control is detected to be triggered.
In the embodiment of the invention, the first client is an intelligent device such as a mobile phone, a tablet computer, a notebook computer and a desktop computer. The first client side preferably selects users as service staff, including product experience operators, product managers and the like.
Illustratively, a product experience engineer selects a control needing to be embedded through a first client, and configures control information data for event binding operation through a server, that is, selects a certain control on an interface, names an identifier ID of a click operation of the control, and stores control information and the corresponding identifier ID. The server acquires the configuration information of the control and injects the function code of data acquisition into the original clicking operation process of the control by using a dynamic mechanism. When a user (consumer or user) clicks the control, a data acquisition function on the dynamic binding is automatically triggered, the SDK sends an operation behavior log of the user to the server, and the server performs statistical analysis on the operation behavior log of the user to form first user behavior data.
In the present embodiment, the user behavior data includes, but is not limited to, the following types: 1) behavioral data such as time, place, people, content of interaction, etc.; 2) quality data, such as App running conditions, browser loading conditions, error exceptions, and the like; 3) environmental data, such as handset model, operating system version, browser UA, geography, operator, network environment, etc.; 4) operational data such as PV, UV, click through volume, day and life, retention, channel source, etc.
In the embodiment of the invention, when the product is analyzed for the first time, deployment can be rapidly completed through a visual point burying scheme, so that the analysis effect can be rapidly evaluated, and a rapid decision can be further achieved.
S2, screening the first user behavior data according to a set index to obtain second user behavior data;
in the embodiment of the invention, in order to perform fine analysis on the important data, the user behavior data needing important analysis needs to be screened from the first user behavior data, so that the user behavior data needing important analysis is screened out through the set index, the important user behavior data is conveniently subjected to fine analysis, and further the product can be further subjected to fine analysis.
S3, issuing the second user behavior data and the point burying scheme sent by the first client to the second client;
in the embodiment of the present invention, the second client is an intelligent terminal device with a programming function, such as a notebook computer, a desktop computer, and the like. And the second user behavior data is sent to the server according to the first user behavior data, and the server further formulates a detailed point burying scheme according to the second user behavior data. And the user of the second client is a technician, and after the technician acquires the second user behavior data and the point burying scheme, the technician performs code point burying analysis according to the second user behavior data and the point burying scheme.
S4, responding to the code point burying operation of the second client according to the second user behavior data and the point burying scheme, and collecting third user behavior data;
in the embodiment of the invention, after the technical personnel carry out code buried point analysis, a code buried point strategy is formulated, and buried point codes are injected into an event response program corresponding to a target page element according to the code buried point strategy. And when the target page element is detected to be triggered, running a corresponding event response program, and collecting third user behavior data. By means of code point burying, attributes, events and the like can be customized, so that user behavior data can be obtained in more detail, and the accuracy rate of product analysis can be improved.
And S5, displaying the third user behavior data in a chart form according to a preset rule and sending the chart to the first client.
In the embodiment of the invention, the user behavior data is issued to the salesperson in the form of the chart, so that the salesperson can rapidly analyze the product, and the product analysis efficiency can be further improved.
According to the embodiment of the invention, the advantages of the visual embedded points and the advantages of the code embedded points are utilized to acquire data step by step in a fine manner, and meanwhile, the service personnel and the technical personnel share the work of embedding the points, so that the time for embedding the points can be shortened, the product analysis time can be shortened, the product analysis efficiency can be further improved, detailed user behavior data can be acquired, and the accuracy of product analysis can be improved.
An embodiment of the present invention further provides a data acquisition apparatus, including:
the acquisition module is used for responding to a visual embedded point request of a first client and acquiring first user behavior data;
the screening module is used for screening the first user behavior data according to a set index to obtain second user behavior data;
the sending module is used for sending the second user behavior data and the embedded point scheme sent by the first client to the second client;
the acquisition module is further used for responding to the code point burying operation of the second client according to the second user behavior data and the point burying scheme, and acquiring third user behavior data;
and the display module is used for displaying the third user behavior data in a chart form according to a preset rule and sending the chart to the first client.
In one preferred embodiment, the responding to the request of the first client from the fixed point comprises:
and responding to the operation of selecting a control needing to be embedded by the first client, acquiring the configuration information of the control, and injecting the function code of data acquisition into the original clicking operation process of the control by using a dynamic mechanism.
In one preferred embodiment, the data acquisition device further includes:
and the detection module is used for detecting whether the selected control is triggered or not, and when the control is detected to be triggered, operating a corresponding event response program and acquiring first user behavior data.
In one preferred embodiment, the data acquisition device further includes:
the response module is used for responding to the operation that the second client side injects the embedded point codes into the event response program corresponding to the target page elements according to the second user behavior data and the embedded point scheme;
the detection module is further used for detecting whether the target page element is triggered, and when the target page element is triggered, running a corresponding event response program and collecting third user behavior data.
Based on the scheme, the embodiment of the invention has the beneficial effects that:
according to the embodiment of the invention, the advantages of the visual embedded points and the advantages of the code embedded points are utilized to finely acquire data step by step, and meanwhile, the service personnel and the technical personnel share the work of embedding the points, so that the time for embedding the points can be shortened, the product analysis time can be shortened, the product analysis efficiency can be further improved, detailed user behavior data can be acquired, and the accuracy of product analysis can be improved.
It should be understood that the second embodiment of the present invention is a device corresponding to the first embodiment of the present invention, and therefore, the technical contents, technical effects and explanations of the first embodiment of the present invention are applicable to the second embodiment of the present invention, and therefore, the second embodiment of the present invention is not described herein again.
It will be understood by those skilled in the art that all or part of the processes of the methods of the embodiments described above can be implemented by a computer program, which can be stored in a computer-readable storage medium, and can include the processes of the embodiments of the methods described above when the computer program is executed. The storage medium may be a magnetic disk, an optical disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), or the like.
While the foregoing is directed to the preferred embodiment of the present invention, it will be understood by those skilled in the art that various changes and modifications may be made without departing from the spirit and scope of the invention.
Claims (8)
1. A data acquisition method, the executive body is a server end, which is characterized by comprising the following steps:
responding to a visual embedded point request of a first client, and collecting first user behavior data;
screening the first user behavior data according to a set index to obtain second user behavior data;
the second user behavior data and the point burying scheme sent by the first client are sent to the second client;
responding to the second client to perform point burying operation according to the second user behavior data and the codes of the point burying scheme, and collecting third user behavior data;
and displaying the third user behavior data in a chart form according to a preset rule and sending the chart to the first client.
2. The data collection method of claim 1, wherein responding to the fixed-point request with the first client comprises:
and responding to the operation of selecting a control needing to be embedded by the first client, acquiring the configuration information of the control, and injecting the function code of data acquisition into the original clicking operation process of the control by using a dynamic mechanism.
3. The data collection method of claim 2, wherein after the control operation requiring the embedding of the point is selected by the first client, the configuration information of the control is obtained, and the function code for data collection is injected into an original click operation process of the control by using a dynamic mechanism, the method further comprises:
and detecting whether the selected control is triggered, and running a corresponding event response program to collect first user behavior data when the control is detected to be triggered.
4. The data collection method of claim 1, wherein collecting third user behavior data in response to the second client performing a code burial operation in accordance with the second user behavior data and the burial scheme comprises:
responding to the operation that the second client side injects the embedded point codes into the event response program corresponding to the target page elements according to the second user behavior data and the embedded point scheme;
and detecting whether the target page element is triggered, and when the target page element is triggered, operating a corresponding event response program and collecting third user behavior data.
5. A data acquisition device comprising:
the acquisition module is used for responding to a visual embedded point request of a first client and acquiring first user behavior data;
the screening module is used for screening the first user behavior data according to a set index to obtain second user behavior data;
the sending module is used for sending the second user behavior data and the embedded point scheme sent by the first client to the second client;
the acquisition module is further used for responding to the code point burying operation of the second client according to the second user behavior data and the point burying scheme, and acquiring third user behavior data;
and the display module is used for displaying the third user behavior data in a chart form according to a preset rule and sending the chart to the first client.
6. The data collection device of claim 5, wherein responding to the fixed point request with the first client comprises:
and responding to the operation of selecting a control needing to be embedded by the first client, acquiring the configuration information of the control, and injecting the function code of data acquisition into the original clicking operation process of the control by using a dynamic mechanism.
7. The data acquisition device of claim 6, further comprising:
and the detection module is used for detecting whether the selected control is triggered or not, and when the control is detected to be triggered, operating a corresponding event response program and acquiring first user behavior data.
8. The data acquisition device of claim 5, further comprising:
the response module is used for responding to the operation that the second client side injects the embedded point codes into the event response program corresponding to the target page elements according to the second user behavior data and the embedded point scheme;
the detection module is further used for detecting whether the target page element is triggered, and when the target page element is triggered, running a corresponding event response program and collecting third user behavior data.
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