CN109509059A - A kind of wholesale and retail concurrent management method and system - Google Patents
A kind of wholesale and retail concurrent management method and system Download PDFInfo
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- CN109509059A CN109509059A CN201811250178.6A CN201811250178A CN109509059A CN 109509059 A CN109509059 A CN 109509059A CN 201811250178 A CN201811250178 A CN 201811250178A CN 109509059 A CN109509059 A CN 109509059A
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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Abstract
The invention discloses a kind of wholesale and retails to concurrently engage in method and system, including wholesale and retail management system, the wholesale and retail management system includes platform processes centring system, for the platform processes centring system respectively with trade and investment promotion management module, wholesale distribution of goods management module and customer flow management module is two-way is electrically connected, the trade and investment promotion management module includes autonomous trade and investment promotion module and last instance module.The wholesale and retail concurrently engages in method and system, by the way that dealer's recruiting pattern is arranged, enterprise is helped to recruit channel reseller, establish perfect dealer team, (dealer is divided into partner, total generation and second generation according to grade to dealer from top to bottom, the present invention only enumerates three-level grade, and second generation can also develop multilevel for relationship in fact) potential customers can be invited to become junior dealer；Merchant platform can directly develop each level dealer, and dealer can be recommended and be bypassed the immediate leadership with sane level to recommend dealer, and enjoy recommendation reward and Team Management's reward.
Description
Technical field
The present invention relates to internet sales technical field, specially a kind of wholesale and retail concurrently engages in method and system.
Background technique
Mobile Internet end wechat is as social information platform most popular at present, as a big entrance of mobile terminal, just
Become a big business transaction platform developing, marketing industry bring subversiveness variation is started to show.The Chinese wechat moon is living
Jump user just has been over 900,000,000 people, and wechat electric business scale is more than 1 trillion yuan.As long as consumer passes through wechat platform, so that it may
The on-line off-line Integrated Service Mode for realizing merchandise query, choosing, experience, interacting, ordering and paying.
Wechat mall system realizes the mobile interchange networking of enterprise's 2C business, and enterprise and direct consumer are contacted one
Rising realizes retail；But how quickly available commodity by channel by mobile social tool from enterprise is found corresponding consumption
Person realizes effective connection of 2B2C business, is a problem, and business model originally is always with dealer's unit of cargo layer by layer, layer by layer
Based on overstocking, most of cargo in circulation is pressed in substantially in bottom dealer's hand, but dealer inventory stores goods and may result in
The insurmountable problem such as inventory's logistics, the in addition bad development of traditional retail trade, dealer complain one after another sale it is bad do,
Because each dealer at most can only more than 100 people of direct marketing, then mostly affected with regard to powerless, many terminal clients have bought product
Think that product is pretty good, but without helping to promote, and be their respective businesses between existing dealer, it is difficult to expand it is new sell team,
Therefore existing electric business marketing system has the following disadvantages: there are warehousing pressures by dealer；It is their respective businesses between dealer, it is living
Power is poor, it is difficult to develop new team；Customer mining ability is poor, and product promotion effect is poor, in conclusion existing electric business is sold
Inefficiency.
Summary of the invention
(1) the technical issues of solving
In view of the deficiencies of the prior art, the present invention provides a kind of wholesale and retails to concurrently engage in method and system, solves existing
Electric business sale is difficult to realize effective docking between enterprise, dealer and user, thus the problem of reducing sales rate.
(2) technical solution
To achieve the above object, the invention provides the following technical scheme: a kind of wholesale and retail concurrently engages in method and system, including
Wholesale and retail management system, the wholesale and retail management system include platform processes centring system, are felt concerned about in the platform processes
System respectively with trade and investment promotion management module, wholesale distribution of goods management module and customer flow management module is two-way is electrically connected, the trade and investment promotion
Management module includes autonomous trade and investment promotion module and last instance module, the two-way electrical connection partner trade and investment promotion mould of trade and investment promotion management module
Block, partner's trade and investment promotion module include autonomous trade and investment promotion module, autonomous recommending module and auditing module, and the partner promotes trade and investment
The two-way electrical connection of module always for trade and investment promotion module, total generation trade and investment promotion module include autonomous trade and investment promotion module, autonomous recommending module and
Auditing module, total two-way electrical connection second generation trade and investment promotion module of generation trade and investment promotion module, the second generation trade and investment promotion module include autonomous promote trade and investment
Module and autonomous recommending module, the wholesale distribution of goods management module include distribution of goods module and the module that keeps accounts, and described wholesale point
The two-way electrical connection partner distribution of goods management module of goods management module, partner's distribution of goods management module include that mould is supplemented in application with money
Block, inquiry into balance module and distribution of goods module, the two-way electrical connection of partner's distribution of goods management module always for distribution of goods management module,
Described always includes that module, inquiry into balance module and distribution of goods module are supplemented in application with money for distribution of goods management module, described always for distribution of goods pipe
The two-way electrical connection second generation distribution of goods management module of module is managed, the second generation distribution of goods management module includes that module and remaining sum are supplemented in application with money
Enquiry module, partner's distribution of goods management module, always for distribution of goods management module and the two-way electricity of second generation distribution of goods management module
Connect Ordering Module, the two-way electrical connection platform processes centring system of Ordering Module, the customer flow management
Input terminal of the output end of module respectively with wechat circle of friends promotional module, member's recommending module and flow guiding module is electrically connected
It connects.
Preferably, the output end of the platform processes centring system is electrically connected with the input terminal of sales module, the sales
The output end of module is respectively with partner's distribution of goods management module, always for the defeated of distribution of goods management module and second generation distribution of goods management module
Enter end electrical connection.
Preferably, the output end of the platform processes centring system respectively with flow distribution system and return of goods auditing module
Input terminal electrical connection, the output end of the return of goods auditing module is electrically connected with the input terminal of return of goods module.
Preferably, the output end of the platform processes centring system is electrically connected with the input terminal of customer group's categorization module,
Customer group's categorization module includes region classification module, personal characteristics' categorization module and consumption habit categorization module, institute
The output end for stating customer group's categorization module is electrically connected with the input terminal of the accurate pushing module of client.
Preferably, the output end of the platform processes centring system is electrically connected with the input terminal of reward module is recommended, described
Recommend the output end of reward module respectively with partner's trade and investment promotion module, always for the input terminal of trade and investment promotion module and second generation trade and investment promotion module
Electrical connection.
(3) beneficial effect
The present invention provides a kind of wholesale and retails to concurrently engage in method and system.Have it is following the utility model has the advantages that
(1), the wholesale and retail concurrently engages in method and system, by the way that dealer's recruiting pattern is arranged, enterprise is helped to recruit channel
Dealer establishes perfect dealer team, and (dealer is divided into partner, total generation according to grade to dealer from top to bottom
And second generation, the present invention only enumerate three-level grade, second generation can also develop multilevel for relationship in fact) can invite potential customers at
For junior dealer；Merchant platform can directly develop each level dealer, and dealer can recommend and bypass the immediate leadership to recommend to sell with sane level
Quotient, and recommendation reward and Team Management's reward are enjoyed, application audit is added to directly under dealer in platform；Dealer sells junior
Quotient is added application and audits；It audits and passes through if application client meets dealer's qualification requirement, platform can independently promote trade and investment,
Partner can be with independent development capability agent than its lower grade (such as total generation and second generation), and partner can also be by pushing away to platform
Recommend the partner with its grade sane level, in total generation, equally can independently recruit second generation, can also by applying for total generation of promoting trade and investment to partner,
It can also bypass the immediate leadership to platform application trade and investment promotion partner, and so on.
(2), the wholesale and retail concurrently engages in method and system, supplements the mode stocked up with money by setting, dealer from enterprise or on
Grade is stocked up, and prestores payment for goods to system or the different SKU of selection establish cloud storehouse and (physical holding of stock in platform, rather than overstock to selling
Quotient), dealer is without pressure of storing goods, and top dealer, which is supplemented with money to businessman by discounted price, to stock up, and dealer can earn wholesale price differential,
Junior dealer can superior dealer apply for " stocking up ", to increase oneself inventory；Higher level dealer can want according to stocking up
Seek audit stock requisition, and by the inventory's distribution of goods of oneself to junior, if partner stocks up and advance payment to platform application, then
The inventory of oneself is given total generation again by the partner, and distribution of goods and the mode of stocking up must be adjacent two-stage dealers, such as total generation
It can only apply stocking up as partner, and total generation can only deliver to second generation, cannot bypass the immediate leadership and stock up or distribution of goods, to guarantee entirely to sell
The pyramid pattern of sale system.
(3), the wholesale and retail concurrently engages in method and system, carries out community marketing by dealer by setting, establishes businessman
User pond, by the socialization interpersonal relationships feature of new tool wechat, attracted clients stream in a manner of flow importing, recommendation member etc.
Different customer services are classified and are safeguarded by amount, push away by the different classes of product of client region, individual character characteristic, consumption and add customer service personal number, with
Just customer service is safeguarded for different user types, is defined multiclass label for different clients, is carried out specific aim marketing activity, is promoted
Client retains, purchases again, is aligned by the exact classification to customer group, is the automatic distribution terminal client of dealer, allocation rule
Customer traffic Efficient Conversion can be solved the problems, such as by the customized distribution of the rule such as region, product, grade.
Detailed description of the invention
Fig. 1 is structure of block diagram schematic diagram of the present invention.
Specific embodiment
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete
Site preparation description, it is clear that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.It is based on
Embodiment in the present invention, it is obtained by those of ordinary skill in the art without making creative efforts every other
Embodiment shall fall within the protection scope of the present invention.
As shown in Figure 1, the present invention provides a kind of technical solution: a kind of wholesale and retail concurrent management method and system, including it is wholesale
Retail management system, wholesale and retail management system include platform processes centring system, platform processes centring system respectively with trade and investment promotion
Management module, wholesale distribution of goods management module and the two-way electrical connection of customer flow management module, trade and investment promotion management module include autonomous
Trade and investment promotion module and last instance module, the two-way electrical connection partner trade and investment promotion module of trade and investment promotion management module, partner's trade and investment promotion module include
Autonomous trade and investment promotion module, autonomous recommending module and auditing module, the two-way electrical connection of partner's trade and investment promotion module is always for trade and investment promotion module, always
It include autonomous trade and investment promotion module, autonomous recommending module and auditing module for trade and investment promotion module, always for the two-way electrical connection time of trade and investment promotion module
For trade and investment promotion module, second generation trade and investment promotion module includes autonomous trade and investment promotion module and autonomous recommending module, and by setting, dealer recruits mould
Formula helps enterprise to recruit channel reseller, establishes perfect dealer team, dealer (dealer according to grade from top to bottom
It is divided into partner, total generation and second generation, the present invention and only enumerates three-level grade, second generation can also develop multilevel generation pass in fact
System) potential customers can be invited to become junior dealer；Merchant platform can directly develop each level dealer, and dealer can be with sane level
Recommendation and the recommendation dealer that bypasses the immediate leadership, and recommendation reward and Team Management's reward are enjoyed, platform is examined directly under dealer's addition application
Core；Dealer is added application to junior dealer and audits；It audits and passes through if application client meets dealer's qualification requirement,
Platform can independently promote trade and investment, and partner can be with independent development capability agent than its lower grade (such as total generation and second generation), in partnership
People can also be by recommending the partner with its grade sane level to platform, and total generation equally can independently recruit second generation, can also pass through
Apply for total generation of promoting trade and investment to partner, can also bypass the immediate leadership to platform application trade and investment promotion partner, and so on, platform processes centring system
Output end be electrically connected with the input terminal of reward module is recommended, recommend the output end of reward module respectively with partner's trade and investment promotion mould
Block is always electrically connected for the input terminal of trade and investment promotion module and second generation trade and investment promotion module, by dealer layer by layer (up to partner, down toward
Second generation, including platform itself) mode audited layer by layer of promoting trade and investment layer by layer, sane level can also be carried out or bypassed the immediate leadership to promote trade and investment, sane level or leapfrog
It promotes trade and investment, can get certain reward, to have stimulated trade and investment promotion enthusiasm, expand trade and investment promotion team, enhance trade and investment promotion ability, it is final complete
Kind sales team, wholesale distribution of goods management module includes distribution of goods module and the module that keeps accounts, and wholesale distribution of goods management module is two-way to be electrically connected
Partner's distribution of goods management module is connect, partner's distribution of goods management module includes that module, inquiry into balance module and distribution of goods are supplemented in application with money
Module, the two-way electrical connection of partner's distribution of goods management module always include that application is filled for distribution of goods management module always for distribution of goods management module
It is worth module, inquiry into balance module and distribution of goods module, it is secondary always for the two-way electrical connection second generation distribution of goods management module of distribution of goods management module
Include that module and inquiry into balance module are supplemented in application with money for distribution of goods management module, the mode stocked up, dealer are supplemented with money by setting
It stocks up from enterprise or higher level, prestores payment for goods to system or the different SKU of selection establish cloud storehouse (physical holding of stock is pressed in platform
Goods is to dealer), dealer is without pressure of storing goods, and top dealer, which is supplemented with money to businessman by discounted price, to stock up, and dealer can earn
Wholesale price differential, junior dealer can superior dealer apply for " stocking up ", to increase oneself inventory；Higher level dealer can root
Audit stock requisition is required according to stocking up, and the inventory's distribution of goods of oneself is stocked up and prepay to platform application to junior, such as partner
Fund, then the inventory of oneself is given total generation again by the partner, and distribution of goods and the mode of stocking up must be that adjacent two-stage is sold
Quotient, in such as total generation, can only apply stocking up as partner, and total generation can only deliver to second generation, cannot bypass the immediate leadership and stock up or distribution of goods, thus
Guarantee the pyramid pattern of entire marketing system, partner's distribution of goods management module, always for distribution of goods management module and second generation distribution of goods
The two-way electrical connection Ordering Module of management module, the output end of platform processes centring system and the input terminal electricity of sales module
Connection, the output end of sales module is respectively with partner's distribution of goods management module, always for distribution of goods management module and second generation distribution of goods pipe
Manage the input terminal electrical connection of module, the two-way electrical connection platform processes centring system of Ordering Module, platform processes centring system
Output end be electrically connected respectively with the input terminal of flow distribution system and return of goods auditing module, the output end of return of goods auditing module
It is electrically connected with the input terminal of return of goods module, in such a way that platform is unified distribution of goods, dealer distribution of goods layer by layer and is sold, both solved
The drawbacks of dealer stores goods, while the speed of sale of goods is accelerated, make benefit, the payment for goods of junior dealer is by higher level
It withholds, and is finally kept accounts by platform, achieved the purpose that account is managed collectively, dealers at different levels can be by oneself application
It supplements module superior application with money to replenish, by the remaining sum of inquiry into balance module polls oneself, by distribution of goods module to junior
Distribution of goods unifies sales by platform, facilitates the distribution of goods in later period, every grade of dealer passes through order after dealer completes sales
Processing module is placed an order or Return Application, is uniformly accepted an order and return of goods demand by platform processes centring system, and return goods
It can return goods after needing platform to audit, the output end of customer flow management module is pushed away with wechat circle of friends promotional module, member respectively
Recommend the input terminal electrical connection of module and flow guiding module, the output end of platform processes centring system and customer group's classification mould
The input terminal of block is electrically connected, and customer group's categorization module includes that region classification module, personal characteristics' categorization module and consumption are practised
Used categorization module, the output end of customer group's categorization module are electrically connected with the input terminal of the accurate pushing module of client, and platform passes through
Customer flow management module carries out customer flow collection, this is the important side of important product promotion means and returning customers
Formula carries out Classification Management by customer information of customer group's categorization module to collection, then passes through the accurate pushing module of client
It is pushed to dealer, improves the marketing efficiency of dealer, community marketing is carried out by dealer by setting, establishes businessman user
Pond, by the socialization interpersonal relationships feature of new tool wechat, attracted clients flow in a manner of flow importing, recommendation member etc.,
Different customer services are classified and are safeguarded, is pushed away by the different classes of product of client region, individual character characteristic, consumption and adds customer service personal number, so as to
Customer service is safeguarded for different user types, is defined multiclass label for different clients, is carried out specific aim marketing activity, promotes visitor
Family retains, purchases again, is aligned by the exact classification to customer group, is the automatic distribution terminal client of dealer, allocation rule can
To solve the problems, such as customer traffic Efficient Conversion by the customized distribution of the rule such as region, product, grade.
It is examined layer by layer in use, being promoted trade and investment layer by layer by dealer's (up to partner, down toward second generation, including platform itself) layer by layer
The mode of core can also carry out sane level or bypass the immediate leadership to promote trade and investment, and sane level or trade and investment promotion of bypassing the immediate leadership can get certain reward, to have stimulated
Trade and investment promotion enthusiasm, expands trade and investment promotion team, enhances trade and investment promotion ability, finally improve sales team, unify distribution of goods by platform, sell
The mode of the distribution of goods of quotient sheaf layer and retail, both solves the drawbacks of dealer stores goods, while accelerating the speed of sale of goods, makes benefit
Benefit maximizes, and the payment for goods of junior dealer is withheld by higher level, and is finally kept accounts by platform, has reached the mesh of account unified management
, dealers at different levels can supplement module superior application with money by the application of oneself and replenish, and pass through inquiry into balance module
The remaining sum for inquiring oneself unifies sales by platform after dealer completes sales by the downward grade distribution of goods of distribution of goods module, convenient
The distribution of goods in later period, every grade of dealer passes through Ordering Module and places an order or Return Application, by feeling concerned about in platform processes
Completely one accept an order and return of goods demand, and return goods need platform audit after can return goods, platform manages mould by customer flow
Block carries out customer flow collection, this is the important way of important product promotion means and returning customers, passes through customer group
Categorization module carries out Classification Management to the customer information of collection, is then pushed to dealer by the accurate pushing module of client, mentions
The marketing efficiency of high dealer.
In conclusion the wholesale and retail concurrently engages in method and system, by the way that dealer's recruiting pattern is arranged, enterprise is helped to recruit
Channel reseller establishes perfect dealer team, supplements the mode stocked up with money by setting, and dealer is from enterprise or upper grading
Goods prestores payment for goods to system or the different SKU of selection is established cloud storehouse (physical holding of stock is overstocked in platform to dealer), passes through
Quotient is sold without pressure of storing goods, and community marketing is carried out by dealer by setting, businessman user pond is established, passes through new tool wechat
Socialization interpersonal relationships feature, attracted clients flow in a manner of flow importing, recommendation member etc., and different customer services are classified and are safeguarded,
It is pushed away by the different classes of product of client region, individual character characteristic, consumption and adds customer service personal number, so that customer service is directed to different user types
It is safeguarded, defines multiclass label for different clients, carry out specific aim marketing activity, promoted client and retain, purchase again, by visitor
The exact classification of family group aligns, and is the automatic distribution terminal client of dealer, allocation rule can be by region, product, grade etc.
The customized distribution of rule, solves the problems, such as customer traffic Efficient Conversion.
It should be noted that the electric elements occurred in this article are electrically connected with extraneous main controller and 220V alternating current, and
And main controller can play the conventionally known equipment of control, herein, such as first and second or the like pass for computer etc.
It is that term is only used to distinguish one entity or operation from another entity or operation, and not necessarily requires or secretly
Show that there are any actual relationship or orders between these entities or operation.Moreover, the terms "include", "comprise" or
Any other variant thereof is intended to cover non-exclusive inclusion so that include the process, methods of a series of elements, article or
Person's equipment not only includes those elements, but also including other elements that are not explicitly listed, or further includes for this mistake
Journey, method, article or the intrinsic element of equipment.
It although an embodiment of the present invention has been shown and described, for the ordinary skill in the art, can be with
A variety of variations, modification, replacement can be carried out to these embodiments without departing from the principles and spirit of the present invention by understanding
And modification, the scope of the present invention is defined by the appended.
Claims (5)
1. a kind of wholesale and retail concurrently engages in method and system, including wholesale and retail management system, it is characterised in that: the wholesale and retail
Management system includes platform processes centring system, the platform processes centring system respectively with trade and investment promotion management module, wholesale distribution of goods
Management module and the two-way electrical connection of customer flow management module, the trade and investment promotion management module include autonomous trade and investment promotion module and end
Module, the two-way electrical connection partner trade and investment promotion module of trade and investment promotion management module are examined, partner's trade and investment promotion module includes autonomous recruits
Quotient module block, autonomous recommending module and auditing module, the two-way electrical connection of partner's trade and investment promotion module are described always for trade and investment promotion module
It always include autonomous trade and investment promotion module, autonomous recommending module and auditing module, total two-way electricity of generation trade and investment promotion module for trade and investment promotion module
Second generation trade and investment promotion module is connected, the second generation trade and investment promotion module includes autonomous trade and investment promotion module and autonomous recommending module, and described wholesale point
Goods management module includes distribution of goods module and the module that keeps accounts, the wholesale two-way electrical connection partner distribution of goods pipe of distribution of goods management module
Module is managed, partner's distribution of goods management module includes that module, inquiry into balance module and distribution of goods module, the conjunction are supplemented in application with money
For the two-way electrical connection of partner's people's distribution of goods management module always for distribution of goods management module, described always includes that mould is supplemented in application with money for distribution of goods management module
Block, inquiry into balance module and distribution of goods module, it is described always for the two-way electrical connection second generation distribution of goods management module of distribution of goods management module, institute
Stating second generation distribution of goods management module includes that module and inquiry into balance module are supplemented in application with money, partner's distribution of goods management module, total
For distribution of goods management module and the two-way electrical connection Ordering Module of second generation distribution of goods management module, the Ordering Module is double
To electrical connection platform processes centring system, the output end of the customer flow management module promotes mould with wechat circle of friends respectively
The input terminal of block, member's recommending module and flow guiding module is electrically connected.
2. a kind of wholesale and retail according to claim 1 concurrently engages in method and system, it is characterised in that: in the platform processes
The output end for feeling concerned about system is electrically connected with the input terminal of sales module, the output end of the sales module respectively with partner's distribution of goods pipe
Manage module, always for the electrical connection of the input terminal of distribution of goods management module and second generation distribution of goods management module.
3. a kind of wholesale and retail according to claim 1 concurrently engages in method and system, it is characterised in that: in the platform processes
The output end for feeling concerned about system is electrically connected with the input terminal of flow distribution system and return of goods auditing module respectively, and the return of goods audit mould
The output end of block is electrically connected with the input terminal of return of goods module.
4. a kind of wholesale and retail according to claim 1 concurrently engages in method and system, it is characterised in that: in the platform processes
The output end for feeling concerned about system is electrically connected with the input terminal of customer group's categorization module, and customer group's categorization module includes region point
Generic module, personal characteristics' categorization module and consumption habit categorization module, the output end of customer group's categorization module and visitor
The input terminal of the accurate pushing module in family is electrically connected.
5. a kind of wholesale and retail according to claim 1 concurrently engages in method and system, it is characterised in that: in the platform processes
It feels concerned about the output end of system and be electrically connected with the input terminal of reward module is recommended, the output end for recommending reward module respectively and is formed a partnership
People's trade and investment promotion module, always for the input terminal of trade and investment promotion module and second generation trade and investment promotion module be electrically connected.
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| CN201811250178.6A CN109509059A (en) | 2018-10-25 | 2018-10-25 | A kind of wholesale and retail concurrent management method and system |
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|---|---|---|---|---|
| CN112184369A (en) * | 2020-09-21 | 2021-01-05 | 赵剑 | Takeaway selling method |
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