CN109300000A - A kind of agricultural product brand marketing big data method of servicing - Google Patents
A kind of agricultural product brand marketing big data method of servicing Download PDFInfo
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- CN109300000A CN109300000A CN201811066102.8A CN201811066102A CN109300000A CN 109300000 A CN109300000 A CN 109300000A CN 201811066102 A CN201811066102 A CN 201811066102A CN 109300000 A CN109300000 A CN 109300000A
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- 230000007613 environmental effect Effects 0.000 claims abstract description 7
- 238000005267 amalgamation Methods 0.000 claims abstract description 4
- 230000005540 biological transmission Effects 0.000 claims abstract description 4
- 238000007405 data analysis Methods 0.000 claims description 9
- 238000004519 manufacturing process Methods 0.000 claims description 8
- 238000004458 analytical method Methods 0.000 claims description 7
- 238000006243 chemical reaction Methods 0.000 claims description 6
- 238000011157 data evaluation Methods 0.000 claims description 6
- 230000008569 process Effects 0.000 claims description 4
- 241000607479 Yersinia pestis Species 0.000 claims description 3
- 238000007418 data mining Methods 0.000 claims description 3
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- 201000010099 disease Diseases 0.000 claims description 3
- 208000037265 diseases, disorders, signs and symptoms Diseases 0.000 claims description 3
- 238000003306 harvesting Methods 0.000 claims description 3
- 238000007726 management method Methods 0.000 claims description 3
- 238000002360 preparation method Methods 0.000 claims description 3
- 239000002689 soil Substances 0.000 claims description 3
- 230000000153 supplemental effect Effects 0.000 claims description 3
- 238000002513 implantation Methods 0.000 claims description 2
- 238000003973 irrigation Methods 0.000 claims 1
- 230000002262 irrigation Effects 0.000 claims 1
- 230000008859 change Effects 0.000 description 1
- 238000005516 engineering process Methods 0.000 description 1
- 238000012986 modification Methods 0.000 description 1
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Abstract
The invention discloses a kind of agricultural product brand marketing big data method of servicing, include the following steps: S1, build an Online Trading Platform of Agricultural Product, which includes server, plantation area controller, third party transaction module and client；S2, environmental data collecting module, video acquisition module, human-machine operation module and the data transmission module being connected are controlled with growing area in growing area arrangement；S3, own first party data are introduced in server, the data that amalgamation media and third party's independent data supplier provide again, establish oneself an exclusive DMP data platform, crowd's label is provided for advertisement dispensing, audient is carried out precisely to orient, and user's portrait is established by launching data, carry out the management of crowd's label and is launched again.The present invention realizes the efficient circulation of agricultural product, improves the success rate of transaction, the prediction of existing market agricultural product inventory, demand, output is realized, consequently facilitating adjusting business plan in real time.
Description
Technical field
The present invention relates to agricultural product brand marketing domains, and in particular to a kind of agricultural product brand marketing big data service side
Method.
Background technique
The centralizations marketing sides such as advertisement bombing, famous person are represented, circle is marketed mainly are taken in traditional agricultural product brand marketing
Formula.With the arrival of mobile internet era, the consumption of agricultural product has upgraded are as follows: oriented value high-endization, value expression data
Change, value discovery popularization.Therefore, traditional Brand Marketing mode can not adapt to above-mentioned consumption upgrading requirement.
Based on this, it is necessary to a kind of completely new agricultural product brand marketing method is invented, to solve traditional agricultural product brand
Marketing there are the problem of.
Summary of the invention
To solve the above problems, the present invention provides a kind of agricultural product brand marketing big data method of servicing.
To achieve the above object, the technical scheme adopted by the invention is as follows:
A kind of agricultural product brand marketing big data method of servicing, includes the following steps:
S1, an Online Trading Platform of Agricultural Product is built, which includes server, plantation area controller, third party transaction
Module and client；
S2, it controls and is connected with growing area in growing area arrangement
Environmental data collecting module, for carry out during agricultural cultivation in growing area air quality, temperature, humidity with
And the acquisition of planting soil temperature, humidity condition；
Video acquisition module, for periodically carrying out the acquisition of agricultural product upgrowth situation video data；
Human-machine operation module inside sets authentication mould for carrying out the input of agricultural product essential information, Cultivate administration information
Block；
Data transmission module transmits for realizing the data between plantation area controller and server；
S3, own first party data are introduced in server, then amalgamation media and third party's independent data supplier provide
Data, establish oneself an exclusive DMP data platform, provide crowd's label for advertisement dispensing, carry out audient and precisely orient,
And user's portrait is established by launching data, carry out the management of crowd's label and is launched again.
Further, the access of the agricultural product condition of production may be implemented by accessing server in the client.
Further, the third party transaction module is used to carry out the publication of farm produce sale information, customer demand data
And the signing of trade contract, and server is sent by the contract dataset of signing.
Further, it is equipped in the server
Data preparation module is used for the collected data of environmental data collecting module institute, growing area information data, video
After data match one by one, after carrying out typesetting according to the template being pre-designed, it is stored in corresponding database；
Data format conversion module, for sending third party at the mode of hyperlink for the data conversion after completion typesetting
Transaction modules are issued as merchandise news；
Supply and demand recommending module, for being carried out the resource data received and customer demand data by preset algorithm
It calculates with degree, if matching degree is higher than 70%, is mutually recommended.
Further, it is equipped in the plantation area controller
Data analysis module, interior imputation method edit cell, for realizing the acquisition of target data；
Data evaluation module realizes the assessment of target data based on preset data model；
Data early warning module, for according to the assessment result of the analysis result of data analysis module and data evaluation module into
The starting of row short message warning module.
Further, the agricultural product essential information includes the title of agricultural product, seed source information；The Cultivate administration
Information includes fertilising in implantation time, harvest time and planting process, application, irrigates supplemental characteristic, pest and disease damage and right
The emergency treatment data information answered.
Further, the supply and demand recommending module carries out phase by short message editing sending module or mail editor's sending module
Mutually recommend, specifically, editor's sending module is edited by short breath and chooses a recommendation short message from preset note data library, so
The resource index recommended or demand label will be needed, into selected recommendation short message, to complete to fill out using the Pattern Fill filled a vacancy afterwards
After filling, it is sent to specified mobile phone；An envelope is chosen from preset mail database by mail editor sending module and recommends postal
Then part will need the resource index recommended or demand label using the Pattern Fill filled a vacancy into selected recommendation mail,
After completing filling, it is sent to specified mailbox；Wherein, specified mobile phone and mailbox are third party transaction module client enrollment institute
Need data.
Further, it is equipped in the client
The agricultural product condition of production consults module, after user logs in, can realize that the target agricultural product condition of production is believed in permission
The access of breath；
Third party transaction module data analysis system, for realizing agriculture in third party transaction module by data-mining module
The acquisition of the trade contract data of product sale information, customer demand data and signing, and complete the modeling point of these data
The prediction of existing market agricultural product inventory, demand, output are realized in analysis.The invention has the following advantages:
It by monitoring the growing environment of agricultural product automatically, and stores the data in server and is shared, so that objective
Family can directly understand the entire planting process of agricultural product, and carry out farm produce sale information by third party transaction module
Publication and agricultural product order are signed, and the efficient circulation of agricultural product is realized；It is issued in progress demand information and resource data
Meanwhile the automatic calculating of supply and demand matching degree is realized, recommend so as to complete automatic, substantially increases the success rate of transaction；It is logical
The modeling analysis of the trade contract data of farm produce sale information, customer demand data and signing is crossed, realizes existing market agriculture
The prediction of product inventory, demand, output, consequently facilitating adjusting business plan in real time.
Specific embodiment
The present invention is described in detail combined with specific embodiments below.Following embodiment will be helpful to the technology of this field
Personnel further understand the present invention, but the invention is not limited in any way.It should be pointed out that the ordinary skill of this field
For personnel, without departing from the inventive concept of the premise, various modifications and improvements can be made.These belong to the present invention
Protection scope.
The embodiment of the invention provides a kind of agricultural product brand marketing big data method of servicing, include the following steps:
S1, an Online Trading Platform of Agricultural Product is built, which includes server, plantation area controller, third party transaction
Module and client；
S2, it controls and is connected with growing area in growing area arrangement
Environmental data collecting module, for carry out during agricultural cultivation in growing area air quality, temperature, humidity with
And the acquisition of planting soil temperature, humidity condition；
Video acquisition module, for periodically carrying out the acquisition of agricultural product upgrowth situation video data；
Human-machine operation module inside sets authentication mould for carrying out the input of agricultural product essential information, Cultivate administration information
Block；The agricultural product essential information includes the title of agricultural product, seed source information；When the Cultivate administration information includes plantation
Between, harvest time and fertilising in planting process, application, irrigate supplemental characteristic, pest and disease damage and corresponding emergency treatment number
It is believed that breath；
Data transmission module transmits for realizing the data between plantation area controller and server；
S3, own first party data are introduced in server, then amalgamation media and third party's independent data supplier provide
Data, establish oneself an exclusive DMP data platform, provide crowd's label for advertisement dispensing, carry out audient and precisely orient,
And user's portrait is established by launching data, carry out the management of crowd's label and is launched again.
The third party transaction module is used to carry out farm produce sale information, the publication of customer demand data and transaction and closes
Same signing, and server is sent by the contract dataset of signing.
It is equipped in the server
Data preparation module is used for the collected data of environmental data collecting module institute, growing area information data, video
After data match one by one, after carrying out typesetting according to the template being pre-designed, it is stored in corresponding database；
Data format conversion module, for sending third party at the mode of hyperlink for the data conversion after completion typesetting
Transaction modules are issued as merchandise news；
Supply and demand recommending module, for being carried out the resource data received and customer demand data by preset algorithm
It calculates with degree, if matching degree is higher than 70%, is mutually recommended.The supply and demand recommending module passes through short message editing sending module
Or mail editor's sending module is mutually recommended, and specifically, edits editor's sending module from preset short message number by short breath
According to a recommendation short message is chosen in library, then the resource index recommended or demand label will be needed to arrive using the Pattern Fill filled a vacancy
In selected recommendation short message, after completing filling, it is sent to specified mobile phone；By mail editor sending module from preset postal
An envelope is chosen in part database and recommends mail, then the resource index recommended or demand label will be needed to fill out using the mode filled a vacancy
It is charged in selected recommendation mail, after completing filling, is sent to specified mailbox；Wherein, specified mobile phone and mailbox are
Data needed for third party transaction module client enrollment.
It is equipped in the plantation area controller
Data analysis module, interior imputation method edit cell, for realizing the acquisition of target data；
Data evaluation module realizes the assessment of target data based on preset data model；
Data early warning module, for according to the assessment result of the analysis result of data analysis module and data evaluation module into
The starting of row short message warning module.
It is equipped in the client
The agricultural product condition of production consults module, and after user logs in, target agriculture can be realized in permission by accessing server
The access of production situation information；
Third party transaction module data analysis system, for realizing agriculture in third party transaction module by data-mining module
The acquisition of the trade contract data of product sale information, customer demand data and signing, and complete the modeling point of these data
The prediction of existing market agricultural product inventory, demand, output are realized in analysis.
Specific embodiments of the present invention are described above.It is to be appreciated that the invention is not limited to above-mentioned
Particular implementation, those skilled in the art can make a variety of changes or modify within the scope of the claims, this not shadow
Ring substantive content of the invention.In the absence of conflict, the feature in embodiments herein and embodiment can any phase
Mutually combination.
Claims (8)
- The big data method of servicing 1. a kind of agricultural product brand is marketed, characterized by the following steps:S1, an Online Trading Platform of Agricultural Product is built, which includes server, plantation area controller, third party transaction module And client；S2, it controls and is connected with growing area in growing area arrangementEnvironmental data collecting module, for carrying out during agricultural cultivation air quality, temperature, humidity and kind in growing area Plant the acquisition of the soil moisture, humidity condition；Video acquisition module, for periodically carrying out the acquisition of agricultural product upgrowth situation video data；Human-machine operation module inside sets authentication module for carrying out the input of agricultural product essential information, Cultivate administration information；Data transmission module transmits for realizing the data between plantation area controller and server；S3, own first party data, then the number that amalgamation media and third party's independent data supplier provide are introduced in server According to establishing oneself an exclusive DMP data platform, provide crowd's label for advertisement dispensing, carry out audient and precisely orient, and lead to It crosses dispensing data and establishes user's portrait, carry out the management of crowd's label and launch again.
- The big data method of servicing 2. a kind of agricultural product brand as described in claim 1 is marketed, it is characterised in that: the client The access of the agricultural product condition of production may be implemented by accessing server.
- The big data method of servicing 3. a kind of agricultural product brand as described in claim 1 is marketed, it is characterised in that: the third party Transaction modules will be signed for carrying out farm produce sale information, the publication of customer demand data and the signing of trade contract Contract dataset be sent to server.
- The big data method of servicing 4. a kind of agricultural product brand as described in claim 1 is marketed, it is characterised in that: the server Inside it is equipped withData preparation module is used for the collected data of environmental data collecting module institute, growing area information data, video data After matching one by one, after carrying out typesetting according to the template being pre-designed, it is stored in corresponding database；Data format conversion module, for sending third party transaction at the mode of hyperlink for the data conversion after completion typesetting Module is issued as merchandise news；Supply and demand recommending module, for the resource data received and customer demand data to be carried out matching degree by preset algorithm It calculates, if matching degree is higher than 70%, is mutually recommended.
- The big data method of servicing 5. a kind of agricultural product brand as described in claim 1 is marketed, it is characterised in that: the growing area It is equipped in controllerData analysis module, interior imputation method edit cell, for realizing the acquisition of target data；Data evaluation module realizes the assessment of target data based on preset data model；Data early warning module, it is short for being carried out according to the analysis result of data analysis module and the assessment result of data evaluation module Believe the starting of warning module.
- The big data method of servicing 6. a kind of agricultural product brand as described in claim 1 is marketed, it is characterised in that: the agricultural product Essential information includes the title of agricultural product, seed source information；The Cultivate administration information include implantation time, harvest time with And fertilising, application, irrigation supplemental characteristic, pest and disease damage and corresponding emergency treatment data information in planting process.
- The big data method of servicing 7. a kind of agricultural product brand as claimed in claim 4 is marketed, it is characterised in that: the supply and demand pushes away It recommends module mutually to be recommended by short message editing sending module or mail editor's sending module, specifically, be edited by short breath Editor's sending module chooses a recommendation short message from preset note data library, then by the resource index for needing to recommend or need It asks label using the Pattern Fill filled a vacancy into selected recommendation short message, after completing filling, is sent to specified mobile phone；Pass through Mail editor sending module chooses an envelope from preset mail database and recommends mail, the resource index for then recommending needs Or demand label uses the Pattern Fill filled a vacancy into selected recommendation mail, after completing filling, is sent to specified mailbox； Wherein, specified mobile phone and mailbox are data needed for third party transaction module client enrollment.
- The big data method of servicing 8. a kind of agricultural product brand as described in claim 1 is marketed, it is characterised in that: the client Inside it is equipped withThe agricultural product condition of production consults module can realize target agricultural product condition of production information after user logs in permission It consults；Third party transaction module data analysis system, for realizing agricultural product in third party transaction module by data-mining module The acquisition of the trade contract data of sales information, customer demand data and signing, and the modeling analysis of these data is completed, it is real The prediction of existing existing market agricultural product inventory, demand, output.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201811066102.8A CN109300000A (en) | 2018-09-13 | 2018-09-13 | A kind of agricultural product brand marketing big data method of servicing |
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| CN201811066102.8A CN109300000A (en) | 2018-09-13 | 2018-09-13 | A kind of agricultural product brand marketing big data method of servicing |
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| CN201811066102.8A Pending CN109300000A (en) | 2018-09-13 | 2018-09-13 | A kind of agricultural product brand marketing big data method of servicing |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110119901A (en) * | 2019-05-16 | 2019-08-13 | 盐城市亭湖区大地禾农业科技有限公司 | A kind of planting asparagus comprehensive management platform and its management method |
Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106657405A (en) * | 2017-02-21 | 2017-05-10 | 吉林农业大学 | Agricultural Internet of Things information platform system |
| CN107657466A (en) * | 2017-10-17 | 2018-02-02 | 中国农业科学院农业信息研究所 | A kind of product back-tracing system based on Internet of Things |
| CN108053252A (en) * | 2017-12-21 | 2018-05-18 | 广州舜飞信息科技有限公司 | A kind of docking mode of reconfiguration program advertisement ecological chain |
-
2018
- 2018-09-13 CN CN201811066102.8A patent/CN109300000A/en active Pending
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106657405A (en) * | 2017-02-21 | 2017-05-10 | 吉林农业大学 | Agricultural Internet of Things information platform system |
| CN107657466A (en) * | 2017-10-17 | 2018-02-02 | 中国农业科学院农业信息研究所 | A kind of product back-tracing system based on Internet of Things |
| CN108053252A (en) * | 2017-12-21 | 2018-05-18 | 广州舜飞信息科技有限公司 | A kind of docking mode of reconfiguration program advertisement ecological chain |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110119901A (en) * | 2019-05-16 | 2019-08-13 | 盐城市亭湖区大地禾农业科技有限公司 | A kind of planting asparagus comprehensive management platform and its management method |
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Application publication date: 20190201 |