CN106251234A - A kind of agricultural product production and marketing integrated service platform based on the Internet and big data - Google Patents

A kind of agricultural product production and marketing integrated service platform based on the Internet and big data Download PDF

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CN106251234A
CN106251234A CN201610696578.4A CN201610696578A CN106251234A CN 106251234 A CN106251234 A CN 106251234A CN 201610696578 A CN201610696578 A CN 201610696578A CN 106251234 A CN106251234 A CN 106251234A
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agricultural
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agricultural product
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刘毅
刘艳
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Pakistan Pakistan Proper Food Agel Ecommerce Ltd In Sichuan Province
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Pakistan Pakistan Proper Food Agel Ecommerce Ltd In Sichuan Province
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    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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Abstract

The invention discloses a kind of agricultural product production and marketing integrated service platform based on the Internet and big data, including: user uses data mining subsystem, effectively collecting for user's request, mining data;Analysis of agricultural data subsystem, for the fine-grained management to agricultural production.Present invention facilitates production more closely to work in coordination with the market demand, it is achieved effectively service, change original profit model;The production and marketing business of service assembly agricultural product, serves consumer, agricultural producer or cooperative society, and its final purpose implemented is to realize the production and sale services pattern that C2B order form personalized, multi items is agriculture;Build agricultural product production and marketing integrated service platform, and realize agricultural product production and marketing integrated service, it is possible to effectively promote the level of production of agricultural, agricultural is made to play bigger effect in GDP increases, improve the income level of agricultural population simultaneously, increase and labour force is received, promote new countryside construction.

Description

A kind of agricultural product production and marketing integrated service platform based on the Internet and big data
Technical field
The invention belongs to information resources service technical field, particularly relate to a kind of based on the Internet with the agricultural product of big data Production and marketing integrated service platform.
Background technology
To agricultural and the sales service aspect of related industry, the most abroad agricultural production big country is based primarily upon efficient KXG and logistics system.With Dutch flower planting industry as Typical Representative, this state's production of flowers and plants area about 27000 Hectare, annual value of production reaches more than 90 hundred million Euros, and economic benefit accounts for the 22% of Holland's gross value of agricultural production, the flowers product more than 80% Market comsupton for export.Achieving electronic auction in its auction marketplace, an average transaction has only to 4 seconds, the product of more than 90% Product were all transported by air transport on the same day.In terms of agricultural production, it is either typical people as the U.S., Canada, Australia Many, resource-rich country less, or as Japan, Holland, Israel be typically have a large population and a few land, state that resource is the most in short supply Family, all uses intensive agriculture management developmental pattern, by improving production management's technology, renewal during Construction of Modern Agriculture Kind, to increase the yield per unit area with labor productivity to expand agricultural economy income.But up to the present, abroad " the Internet+" is the most inconspicuous on the impact of agricultural.This and the development in rural area of these national Internet have relation.In this respect, The prostatitis in the world has been walked by China.Under the background of the Internet comprehensive profound influence China's economic, rural economy experiences equally The change of interconnection networking.In Guo Qujinian, agricultural product electronic commercial affairs fast development, in Zhejiang, Fujian, the ground such as Jiangsu, utilize Existing electricity business's platform (such as Taobao etc.) is already known to a spotlight of rural development, novel with ecommerce as principal mode Circulation pattern quickly emerges, and all presents positive innovation and change at aspects such as circulation main body, organizational form, upstream and downstream impacts Change.Currently, China occupies the agriculture business model of leading position and is still traditional mode, after agricultural product are produced from field, Finally to get in consumer's hands through multiple intermediate links such as wholesale, retails, circulation complexity, information asymmetry, Agricultural producer lacks agreed-upon price power, and the interests of producers and consumers all can not be guaranteed.
Under the catalytic action of the Internet, there is transmuting in the circulation pattern of Agricultural Products.But at present still in B2C In the stage, Main Morphology is that agricultural producer or cooperative society change body net business, and the agricultural product of oneself or purchase are carried out network selling. But electricity quotient module formula can only partly solve the circulation problem of agricultural product, the mesh that the agricultural production and marketing mode degree of depth is changed can't be reached Mark, agricultural production still has certain blindness and passivity.Such as, current business model be when fresh agricultural products not yet The when of results, selling on the net the most in advance, after having collected order, peasant just starts to pluck, arrange delivery.This presell pattern Allow the place of production on-demand supply provide and deliver, reduce the inventory risk of agricultural product, production cost and loss.But producing this environment It is still based on the experience in former years, often slips up.The universal of ecommerce the most sometimes exacerbates this erroneous judgement Occur.In recent years, place of production good harvest it is frequently seen on the net but unsalable help information.The enthusiasm for production of peasant is caused greatly Infringement.
Summary of the invention
It is an object of the invention to provide a kind of agricultural product production and marketing integrated service platform based on the Internet and big data, purport Solving after at present electricity quotient module formula exists sales information, the inventory risk bringing agricultural product is big, production cost is high and loss big Problem.
The present invention is achieved in that a kind of agricultural product production and marketing integrated service method based on the Internet and big data, institute State agricultural product production and marketing integrated service method based on the Internet and big data to include:
Effectively collecting of user's request, mining data;
Fine-grained management to agricultural production.
Further, the described fine-grained management to agricultural production includes:
The data gathered are carried out real-time prediction, the problem that CCP in production process is likely to occur Carry out real-time active forewarning, and carry out advanced warning grade division according to problem severity;
When sending early warning, can recommend by automatic trigger method, make inferences decision-making, and provide the recommendation of corresponding scheme, with Early warning information is jointly in user;
When user retrieves, all processes of certain product is retrieved, also by selecting different phase, to choosing The respective stage selected is retrieved, and result presents with the form of form, and the interface can formulated by the total platform in upper strata, it is provided that required Data;
Will gather, analyze after data result graphically, form, document mode present to user;Also real-time calling shooting Head shows to the field conditions of crop or show that the video that order is correlated with in certain period in the past shows, and at map On carry out relevant position mark.
Further, the method for described data mining specifically includes:
New algorithm based on disk table, utilizes disk table to store FPTREE;
On the basis of Scalable EM, absorb the thought of semi-supervised learning, partially restrained information integration to big rule In the middle of the process of mould data set EM cluster, utilize equivalent elements constraint information auxiliary that the data point set being present in main memory is carried out Cluster.
Another object of the present invention is to provide a kind of described agricultural product production and marketing based on the Internet and big data to integrate clothes The agricultural product production and marketing integrated service platform of business method, described agricultural product production and marketing integrated service platform includes:
User uses data mining subsystem, effectively collecting for user's request, mining data;
Analysis of agricultural data subsystem, for the fine-grained management to agricultural production.
Further, described user uses data mining subsystem to use SOA framework, it is provided that the data mining duty service of data.
Further, described user uses data mining subsystem to include: data message application layer, processing data information layer, Data information memory layer.
Further, described data message application layer includes: the inquiry of personalized recommendation, order user, the management of product, payment and Service interface;
Described processing data information layer includes: service request information dissection process device, routine work stream engine, user preference Prediction, data mining engine, Data Control engine;
Described data information memory layer includes: Data Control engine, structured database and unstructured data storehouse.
Further, described analysis of agricultural data subsystem includes: data message application layer, processing data information layer, data Information storage layer.
Further, described data message application layer includes:
Prewarning unit, for the data gathered are carried out real-time prediction, can to CCP in production process Real-time active forewarning can be carried out by produced problem, and carry out advanced warning grade division according to problem severity;
Scheme recommendation unit, for when system sends early warning, system can be recommended by automatic trigger method, makes inferences certainly Plan, and provide the recommendation of corresponding scheme, with early warning information jointly in user;
Retrieval unit, for when user retrieves, retrieves all processes of certain product, also by selection Different phase, retrieves the respective stage selected, and result presents with the form of form.And can formulate by the total platform in upper strata Interface, it is provided that desired data;
Mobilism display unit, the data result after gathering, analyzing is graphically, form, document mode present to User;Relevant the regarding of order in also real-time calling photographic head shows to the field conditions of crop or show certain period in the past Frequency shows, and carries out relevant position mark on map;
Service interface, is used for realizing data transmission;
Processing data information layer includes: service request information dissection process device, customizable workflow engine, knowledge base, Data mining, decision-making, prediction and Data Control engine;
Data information memory layer includes: Data Control engine, structured database and unstructured data storehouse.
The present invention provide agricultural product production and marketing integrated service platforms based on the Internet and big data, for based on the Internet+ With the agricultural product production and marketing integrated service platform of big data, promote to produce by this platform and more closely work in coordination with the market demand, it is achieved Effectively service, changes original profit model.Additionally, the service promotion production technology, the mode of production and the pipe that are provided by this platform The change of reason mode, improves market adaptability and throughput.The present invention brings the transformation of service profit model, production marketing The profit of part is enhanced owing to providing agricultural product quality and the raising of added value;The service that platform provides can be wider Service to peasant household and agricultural cooperation tissue generally.The present invention can provide the monitoring service of agricultural production, by data mining skill Art generates agricultural production and instructs rule, and each key event in agricultural production pushes, and to improve the quality of agricultural product, makes It is drawn close to value chain is high-end.The present invention serves consumer, agricultural producer or cooperative society, passes through platform service, it is achieved individual Property, the production and sale services pattern of C2B order form agricultural of multi items, meet after China economic enter " new normality " developmental stage The developing direction of agricultural.
The present invention utilizes the Internet+and big data technique, by agricultural product production and marketing integrated service platform construction, it is achieved service Innovation, promotes transition and the adjustment of economic structure of the style of economic increase, and the dependence the Internet meeting country's promotion produces to relevant The degree of depth of industry is integrated, and pulls the direction of expanding economy;Build the agricultural product production and marketing integrated service based on the Internet+and big data Platform, the development to economy and society is of great importance;Along with development and the upgrading of national industry, the employment of former rural laborer Situation has occurred that great change, has had new requirement to agricultural industry, has i.e. upgraded in the urgent need to agricultural industry, has improved peasant Income, receives more people to obtain employment, and the social benefit that therefore present invention implements also is obviously;Based on the Internet+and big number According to the construction of agricultural product production and marketing integrated service platform, it is possible to the service effective exploration and practice agricultural provided by platform is spontaneous Produce to the full industrial chain sold to integrate, thus realize the innovation of agricultural business model.
The present invention, based on the Internet+and big data, is built agricultural product production and marketing integrated service platform, is integrated by platform service The production and marketing business of agricultural product, serves consumer, agricultural producer or cooperative society, and its final purpose implemented is to realize individual character Change, the production and sale services pattern of the C2B order form of multi items agricultural;First, current e-commerce platform has been carried out by the present invention Kind, by platform user accesses data, and the related data obtained in Taobao and SNS media carries out effective data and digs Pick, it is achieved high efficiency personal marketing, through the most decentralized, personalized consumption demand, it is allowed to be polymerized to multiple kind, And of certain scale the segmenting market of each kind, fix output quota by sales, be prevented effectively from the blindness of agricultural production, reduce wave Take;Simultaneously because meet the individual demand (quality of such as product and safety) of user, product can be effectively realized High added value.The present invention relies on big data technique, and the fine-grained management for agricultural production provides Informatization Service, in order to advance The lifting of agriculture production technology level, it is ensured that the high-quality of agricultural product and top grade, in this, as the personalized need meeting user Ask, improve the basis of added value of product.
To sum up, the present invention, based on " the Internet+" and big data technique, builds agricultural product production and marketing integrated service platform, and leads to Cross platform and realize agricultural product production and marketing integrated service, it is possible to effectively promote the level of production of agricultural, make agricultural in our province GDP increases Play bigger effect, improve the income level of agricultural population simultaneously, increase and labour force is received, promote new countryside construction. In addition agricultural technology renovation, Scientech Service Development also there is important impetus;First, following agriculture based on interconnection networking Product production and marketing is integrated and is had become as industry development trend.On the one hand, agricultural product electronic commercial affairs are flourish, but on the other hand, The phenomenon of the homogeneity product low-price competition that existing electronic business mode brings grows in intensity, the competition energy of weakening area agricultural product Power, causes agricultural products price fluctuation, badly damaged Farmers'profit.In the urgent need to a kind of Novel electric integrating agricultural product production and marketing Sub-business service pattern, preferably meets the demand in terms of agricultural development, Farmers'profit and growing food safety.
The present invention construction by agricultural product production and marketing integrated service platform, solves having of agricultural production by C2B service mode Effect property, based on the production of order product being carried out Intellectualized monitoring by data mining technology, improves the class of agricultural product, just The aspect of remote super net business, has great promotional value.Based on the C2B service mode fixed output quota by sales, it is possible to reduce agricultural product adapter ring Joint, all has benifit to producers and consumers.The successful implementation of the present invention is capable of the full industrial chain of agricultural production and carries out whole Closing, the development to rural area and agricultural is significant.
The present invention is produced by the service support Agricultural Intelligent System of platform, changes the present situation of current agricultural production.Such as, pass System cultivates fertilizer irrigation by rule of thumb, not only wasting manpower and material resources, also with water and soil conservation, environmental conservation is constituted certain harm.Profit Use this platform, quantitative target can be sent according to situations such as weather, and can monitor in real time so that plant breeding way and become more section Learn, accurately, enter breeding, cultivate, irrigate, the agricultural production link such as harvesting, precise quantification also controls order agricultural product and uses agriculture Medicine and the quantity of chemical fertilizer, force agriculture management person to develop precision agriculture, promotes traditional mode of agriculture generation fundamental change, It is effectively improved product quality.Simultaneously platform support product links information gathering, record and exchange, when arbitrary link goes out During existing problem, can trace to the source, clearly defining responsibilities.
The enforcement of the present invention can also promote the development of other related services system.Such as logistics, express delivery, telecommunications etc. support Sex service business also is able to be developed with implementing.The agricultural production rule that data platform obtains, it is also possible to overall to implementing ground The height of level of agricultural production plays positive role.
Accompanying drawing explanation
Fig. 1 is the agricultural product production and marketing integrated service platform structures based on the Internet and big data that the embodiment of the present invention provides Schematic diagram.
Fig. 2 is that the user that the embodiment of the present invention provides uses data mining subsystem structural representation.
Fig. 3 is the analysis of agricultural data subsystem structure schematic diagram that the embodiment of the present invention provides.
Detailed description of the invention
In order to make the purpose of the present invention, technical scheme and advantage clearer, below in conjunction with embodiment, to the present invention It is further elaborated.Should be appreciated that specific embodiment described herein, only in order to explain the present invention, is not used to Limit the present invention.
Below in conjunction with the accompanying drawings the application principle of the present invention is explained in detail.
As it is shown in figure 1, the agricultural product production and marketing integrated service platform bags based on the Internet and big data of the embodiment of the present invention Include:
User uses data mining subsystem, effectively collecting for user's request;
Analysis of agricultural data subsystem, for the fine-grained management to agricultural production.
1, set up user and use data mining subsystem:
The user relying on e-commerce platform to obtain uses on-line shop and SNS media in data, and other electricity business's platforms The related data of upper acquisition, carries out effective data mining, and through a large amount of dispersions and the consumption demand of personalization, final realization is many Individual have the segmenting market of certain scale;Data mining subsystem is set up specially for data mining task at present electricity business's platform, After the related data obtained on on-line shop on platform data and other electricity business's platforms and SNS media is collected, by equal for all data Be converted to XML document, and be translated into tree so that it is be prone to carry out data mining.The structure of this subsystem such as Fig. 2 institute Show.Subsystem uses SOA framework, it is provided that the data mining duty service of data.
Specifically include in implementing data mining algorithm:
1) along with the growth of user accesses data collection scale, new algorithm based on disk table, this algorithm utilizes disk table to deposit Storage FPTREE, reduces internal memory and uses, and by means of the existing power of data base, algorithm is prone to further be extended.
2) in terms of cluster, on the basis of Scalable EM, the thought of semi-supervised learning is absorbed, partially restrained In the middle of the process that information integration clusters to large-scale dataset EM, equivalent elements constraint information is utilized to assist being present in main memory Data point set cluster, to reaching to be greatly improved the quality of cluster result and accelerating the convergence rate of cluster process Purpose.
As in figure 2 it is shown, user uses data mining subsystem to specifically include that data message application layer, processing data information Layer and data message accumulation layer.
Data message application layer includes: the inquiry of personalized recommendation, order user, the management of product, payment and service interface.
Processing data information layer includes: service request information dissection process device, routine work stream engine, user preference are pre- Survey, data mining engine, Data Control engine.
Data information memory layer includes: Data Control engine, structured database and unstructured data storehouse.
2, set up analysis of agricultural data subsystem, analysis of agricultural data subsystem structure as shown in Figure 3:
Subsystem uses SOA framework equally, for the feature that agricultural products kind is more, introduces the concept of customization, to agriculture Industry production process carries out personalized customization process.Production procedure menu tree, metadata management and dictionary management is used to realize right Simplification and the optimization collocation of agricultural production process.The introducing of customization improves the reusability of system, it is to avoid overlapping development The workload brought, improves the versatility of system.It accesses and controls to use task based access control and the access control model of attribute.Face Agricultural production is mainly provided following service:
1) early warning.System according to producing the requirement of CCPs to different agricultural product in HACCP and GAP, by adopting The data of collection carry out real-time prediction, and the problem being likely to occur CCP in production process carries out real-time active Early warning, and carry out advanced warning grade division according to problem severity, after Resolving probiems, early warning warning releases.
2) scheme is recommended, and when system sends early warning, system can be recommended by automatic trigger method, pushes away in specialist system Reason decision-making, and provide the recommendation of corresponding scheme, with early warning information jointly in user.
3) retrieval, when user retrieves, in addition to can retrieving all processes of certain product, also by selection Different phase, retrieves the respective stage selected.Result presents with the form of form.And can formulate by the total platform in upper strata Interface, it is provided that its desired data.
4) mobilism shows.System will gather, analyze after data result graphically, the mode such as form, document presents to User.Additionally, the field conditions of crop can be shown (only to the client placed an order by system with real-time calling photographic head Speech has this function), or the video that in display in the past certain period, order is relevant shows, and on map, carry out relevant position Mark.
As it is shown on figure 3, analysis of agricultural data subsystem includes: data message application layer, processing data information layer and data Information storage layer.
Data message application layer includes that mobilism shows, retrieves, scheme is recommended, early warning and service interface.
Processing data information layer includes: service request information dissection process device, customizable workflow engine, knowledge base, Data mining, decision-making, prediction and Data Control engine.
Data information memory layer includes: Data Control engine, structured database and unstructured data storehouse.
At processing data information layer, data, after the extraction and pretreatment of Data Control engine, enter data-mining module. The main purpose of this module is to generate the rule base of guiding agricultural production.Specifically, this part will study association rule mining Algorithm (the correlational study result of clustering algorithm employing electronics online platform).Apriori is mainly calculated by this part research contents The improvement of method.After correlation rule is formed, mate with the rule in experts database, constitute the regular collection more become more meticulous.Specially Knowledge Source in family storehouse, in the agricultural experts' guiding suggestion to all kinds of production estimation, can be that agricultural production provides thinner The guidance caused, it is achieved the differentiation of agricultural product.
The present invention by implement, it is possible to achieve by production marketing get a profit, whole to the production and marketing of peasant household and agricultural cooperation tissue Close service profit and platform promotes (including transferring the possession of intellectual property) profit mode and the innovation of service mode.In platform service Holding the abundantest, service level is further enhanced;By platform service agricultural production enterprise more than 50, cover peasant household More than 100000 people, form 2 modern agricultural production bases having certain scale.Platform realizes the sale no less than 1000 kinds Service;Platform provides the online sales service no less than 1000 kinds of agricultural product for terminal consumer, possesses service 80,000 terminal consumptions The ability of person.And provide safe tracing and policing services for consumer, and provide by multiple channel (such as Quick Response Code, network, short Letter, service calls, self-aided terminal and intelligent mobile phone terminal etc.) service product information being inquired about or reviews.The project implementation In phase, it is achieved platform service income 8,000,000.The concurrently access of 1000 people supported by platform, in the situation that network transmission is all right Under to the service (webpage response time) of consumer not higher than 2 seconds.
The foregoing is only presently preferred embodiments of the present invention, not in order to limit the present invention, all essences in the present invention Any amendment, equivalent and the improvement etc. made within god and principle, should be included within the scope of the present invention.

Claims (7)

1. an agricultural product production and marketing integrated service method based on the Internet and big data, it is characterised in that described based on interconnection The agricultural product production and marketing integrated service method of net and big data includes:
Effectively collecting of user's request, mining data;
Fine-grained management to agricultural production.
2. agricultural product production and marketing integrated service methods based on the Internet and big data as claimed in claim 1, it is characterised in that The described fine-grained management to agricultural production includes:
The data gathered are carried out real-time prediction, and the problem being likely to occur CCP in production process is carried out Active forewarning in real time, and carry out advanced warning grade division according to problem severity;
When sending early warning, can recommend by automatic trigger method, make inferences decision-making, and provide the recommendation of corresponding scheme, with early warning Information is jointly in user;
When user retrieves, all processes of certain product is retrieved, also by selecting different phase, to select Respective stage is retrieved, and result presents with the form of form;And the interface can formulated by the total platform in upper strata, it is provided that requisite number According to;
Will gather, analyze after data result graphically, form, document mode present to user;Real-time calling photographic head is to work The field conditions of thing carries out showing or show that the video that order is relevant in certain period in the past shows, and carries out on map Relevant position marks.
3. agricultural product production and marketing integrated service methods based on the Internet and big data as claimed in claim 1, it is characterised in that The method of described data mining specifically includes:
New algorithm based on disk table, utilizes disk table to store FPTREE;
On the basis of Scalable EM, absorb the thought of semi-supervised learning, partially restrained information integration to extensive number In the middle of process according to collection EM cluster, utilize equivalent elements constraint information auxiliary that the data point set being present in main memory is gathered Class.
4. agricultural product production and marketing integrated service methods based on the Internet and big data as described in claim 1-3 any one Agricultural product production and marketing integrated service platform, it is characterised in that described agricultural product production and marketing integrated service platform includes:
User uses data mining subsystem, effectively collecting for user's request, mining data;
Analysis of agricultural data subsystem, for the fine-grained management to agricultural production.
5. agricultural product production and marketing integrated service platform as claimed in claim 4, it is characterised in that described user uses data mining Subsystem uses SOA framework, it is provided that the data mining duty service of data.
6. agricultural product production and marketing integrated service platform as claimed in claim 4, it is characterised in that described user uses data mining Subsystem includes: data message application layer, processing data information layer, data information memory layer;
Described data message application layer includes: the inquiry of personalized recommendation, order user, the management of product, payment and service interface;
Described processing data information layer includes: service request information dissection process device, routine work stream engine, user preference are pre- Survey, data mining engine, Data Control engine;
Described data information memory layer includes: Data Control engine, structured database and unstructured data storehouse.
7. agricultural product production and marketing integrated service platform as claimed in claim 4, it is characterised in that described analysis of agricultural data subsystem System includes: data message application layer, processing data information layer, data information memory layer;
Described data message application layer includes:
Prewarning unit, for the data gathered are carried out real-time prediction, may go out CCP in production process Existing problem carries out real-time active forewarning, and carries out advanced warning grade division according to problem severity;
Scheme recommendation unit, for when system sends early warning, system can be recommended by automatic trigger method, makes inferences decision-making, and Provide corresponding scheme to recommend, with early warning information jointly in user;
Retrieval unit, for when user retrieves, retrieves all processes of certain product, also by selecting difference In the stage, retrieving the respective stage selected, result presents with the form of form;And can be by connecing that the total platform in upper strata is formulated Mouthful, it is provided that desired data;
Mobilism display unit, for will gather, analyze after data result graphically, form, document mode present to user; Real-time calling photographic head shows to the field conditions of crop or shows that the video that order is relevant in the past certain period is carried out Display, and on map, carry out relevant position mark;
Service interface, for realizing the transmission of data;
Described processing data information layer includes: service request information dissection process device, customizable workflow engine, knowledge base, Data mining, decision-making, prediction and Data Control engine;
Described data information memory layer includes: Data Control engine, structured database and unstructured data storehouse.
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CN110751508A (en) * 2019-09-26 2020-02-04 中电万维信息技术有限责任公司 Agricultural product market price early warning management system based on big data analysis
CN114187030A (en) * 2021-11-23 2022-03-15 内蒙古金豆农业科技有限公司 Agricultural product production and marketing service comprehensive information generation method and system based on big data
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