CN109146531B - Method, device and equipment for determining advertisement area for advertiser by Location Based Service (LBS) - Google Patents
Method, device and equipment for determining advertisement area for advertiser by Location Based Service (LBS) Download PDFInfo
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- CN109146531B CN109146531B CN201710502905.2A CN201710502905A CN109146531B CN 109146531 B CN109146531 B CN 109146531B CN 201710502905 A CN201710502905 A CN 201710502905A CN 109146531 B CN109146531 B CN 109146531B
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- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0261—Targeted advertisements based on user location
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Abstract
The embodiment of the invention discloses a method, a device and equipment for determining an advertisement area for an advertiser by Location Based Service (LBS), wherein the method comprises the following steps: determining a distribution range of an advertiser to be recommended; determining a corresponding candidate advertisement area for the advertiser to be recommended according to the distribution range of the advertiser to be recommended; and if the remaining area in the candidate advertisement area meets a first preset condition, determining the remaining area of the candidate advertisement area as a recommended advertisement area corresponding to the advertiser to be recommended.
Description
Technical Field
The present invention relates to Location Based Service (LBS) technologies, and in particular, to a method, an apparatus, and a device for determining an advertisement area for an advertiser Based on a Location Based Service (LBS).
Background
With the development of internet technology, many internet services such as advertising promotion, online take-out catering, online sales (e.g., fruit and vegetable and home services) which have requirements for time duration, and the like are based on location information, in other words, many internet services are location-based services at present. When providing LBS, it is often necessary to determine an advertisement area (also called a business district) where a user is located according to the location information of the user, and then provide corresponding services for the user in the advertisement area. The existing technical scheme is to utilize the online flow once according to geographical limitations, and the application scenario is a popularization product based on LBS. Based on LBS, the merchant's geographic scope of service is limited and only users with an anchor point within the merchant's service scope may select the merchant's service. According to the prior technical scheme, firstly, a whole city or other geographic units are divided into a plurality of advertisement areas convenient to sell according to a certain mode, and if the service range of a merchant is intersected with a certain advertisement area, the advertisement area can be purchased for exclusive use; then a user within the advertising area will have a preference to see the merchant in certain locations. However, in the current push method, once the advertisement area is sold, other merchants cannot purchase the rest advertisement area. In fact, there are situations where the service area of the merchant cannot completely cover the purchased advertising area, thus resulting in a waste of online traffic.
Disclosure of Invention
In view of the above, embodiments of the present invention provide a method, an apparatus, and a device for determining an advertisement area for an advertiser based on a location based service LBS to solve at least one problem in the prior art.
The technical scheme of the embodiment of the invention is realized as follows:
the embodiment of the invention provides a method for determining an advertisement area for an advertiser by Location Based Service (LBS), which comprises the following steps:
determining a distribution range of an advertiser to be recommended;
determining a corresponding candidate advertisement area for the advertiser to be recommended according to the distribution range of the advertiser to be recommended;
and if the remaining area in the candidate advertisement area meets a first preset condition, determining the remaining area of the candidate advertisement area as a recommended advertisement area corresponding to the advertiser to be recommended.
An embodiment of the present invention further provides a device for determining an advertisement area for an advertiser based on a location based service LBS, the device including:
the first determining unit is used for determining the distribution range of the advertiser to be recommended;
the second determining unit is used for determining a corresponding candidate advertisement area for the advertiser to be recommended according to the distribution range of the advertiser to be recommended;
and the third determining unit is used for determining the residual area of the candidate advertisement area as the recommended advertisement area corresponding to the advertiser to be recommended if the residual area of the candidate advertisement area meets a first preset condition.
An embodiment of the present invention further provides an electronic device, which includes a memory, a processor, and a computer program stored in the memory and executable on the processor, wherein the processor executes the program to implement the steps of the method for determining an advertisement area for an advertiser based on a location based service LBS.
An embodiment of the present invention further provides a computer readable storage medium having a computer program stored thereon, wherein the computer program, when being executed by a processor, implements the steps of the aforementioned method for determining an advertisement zone for an advertiser based on a location based service LBS.
In the embodiment of the invention, the distribution range of an advertiser to be recommended is determined; determining a corresponding candidate advertisement area for the advertiser to be recommended according to the distribution range of the advertiser to be recommended; if the remaining area in the candidate advertisement area meets a first preset condition, determining the remaining area of the candidate advertisement area as a recommended advertisement area corresponding to the advertiser to be recommended; therefore, the advertisement player can be guaranteed to spread the commodities in time, and waste of online flow can be avoided.
Drawings
FIG. 1A is a schematic flow chart illustrating an implementation of a method for a location based service LBS to determine an advertisement area for an advertiser according to an embodiment of the present invention;
FIG. 1B is a first diagram illustrating a correspondence relationship between advertisement areas and distribution areas of advertisers, according to an embodiment of the present invention;
FIG. 1C is a diagram of a second mapping relationship between advertisement areas and distribution areas of advertisers according to an embodiment of the present invention;
FIG. 1D is a third diagram illustrating a correspondence relationship between advertisement areas and distribution areas of advertisers according to an embodiment of the present invention;
FIG. 1E is a diagram of a fourth mapping relationship between advertisement areas and distribution areas of advertisers according to an embodiment of the present invention;
FIG. 2 is a schematic diagram of an advertiser being assigned to an advertisement area according to an embodiment of the present invention;
FIG. 3 is a schematic diagram of a structure of an apparatus for determining an advertisement area for an advertiser based on a location based service LBS according to an embodiment of the present invention
Fig. 4 is a schematic diagram of a hardware entity of a computing device according to an embodiment of the present invention.
Detailed Description
The technical solution of the present invention is further elaborated below with reference to the drawings and the specific embodiments.
The embodiment of the invention provides a method for determining an advertisement area for an advertiser based on a Location Based Service (LBS), which is applied to computing equipment.
Fig. 1A is a schematic flow chart illustrating an implementation process of a method for determining an advertisement zone for an advertiser based on a location based service LBS according to an embodiment of the present invention, as shown in fig. 1A, the method includes:
step S101, determining the distribution range of an advertiser to be recommended;
the advertiser in step S101 may be understood as a merchant who provides services or sells goods, such as a merchant who provides a house agency, a kalanchoe, a shop for buying clothes, a company providing legal services, and the like. Merchants are referred to in the advertising art as advertisers.
Step S102, determining a corresponding candidate advertisement area for the advertiser to be recommended according to the distribution range of the advertiser to be recommended;
in other embodiments, the method further comprises: the whole city or other geographic units are divided into a plurality of advertisement areas, and then each advertisement area is allocated with a mark (namely an advertisement area mark) to obtain an advertisement area set. For example, a city has 80 advertising regions, each advertising region may be described by a geographic range, and those skilled in the art will appreciate that geographic ranges may be described in a variety of ways, such as by latitude and longitude; if the advertisement area is a regular figure, such as a rectangle, a honeycomb, or a triangle, the coordinate points can also be used for description.
In step S102, it is necessary to compare the geographic range of the advertisement region with the distribution range of the advertiser to be recommended, and use the advertisement region where the distribution range of the advertisement region and the distribution range of the advertiser to be recommended overlap as a candidate advertisement region. For example, a city has 180 advertisement areas, and 8 advertisement areas of the 180 advertisement areas that overlap with the distribution range of the advertiser to be recommended are used as candidate advertisement areas. One relatively simple method is to obtain a set of advertisement areas, then mark each advertisement area in the set of advertisement areas on a map, as shown in fig. 1B, each small square in fig. 1B represents an advertisement area, then mark the to-be-recommended advertiser on the map according to the distribution range of the to-be-recommended advertiser, for example, the reference numeral 20 on fig. 1B represents the distribution range of the to-be-recommended advertiser, and the candidate advertisement area where the distribution range of the to-be-recommended advertiser and the advertisement area on the map intersect is a candidate advertisement area, for example, the candidate advertisement area of the reference numeral 20 on fig. 1B includes advertisement areas 21 to 28.
Step S103, if the remaining area in the candidate advertisement area meets a first preset condition, determining the remaining area of the candidate advertisement area as a recommended advertisement area corresponding to the advertiser to be recommended.
Here, the remaining area is generally understood as an area, and the remaining area is expressed by an area, for example, the remaining area is 2 square kilometers, and the uncovered area is 2 square kilometers, and the first preset condition is an area threshold. Correspondingly, the first preset condition is satisfied, that is, the first preset condition is greater than the corresponding area threshold. In other embodiments, the remaining area may be scaled correspondingly, for example, the remaining area may be expressed as a percentage, for example, the remaining area is 15%, that is, the uncovered area occupies 15% of the area of the candidate advertisement area, where the uncovered area is the area of the candidate advertisement area that is not covered by the existing advertiser, and then the first preset condition may be a percentage threshold; and the area covered by the existing advertiser in the candidate advertisement area is the intersection area of the distribution range of the existing advertiser and the candidate advertisement area. As can be seen from the above, the first preset condition in this embodiment may be related to the representation form of the remaining region, and the first preset condition that is satisfied is greater than the corresponding area threshold or percentage threshold.
The first preset condition here corresponds to a split start condition: namely, if the uncovered area accounts for more than 10 percent of the area of the whole candidate advertisement area, splitting and continuously selling; and if the proportion of the area of the residual region to the area of the whole candidate advertisement region is less than or equal to 10%, the residual region is not split. Where splitting may be understood as determining candidate advertisement regions as recommended advertisement regions.
In the embodiment of the invention, the distribution range of an advertiser to be recommended is determined; determining a corresponding candidate advertisement area for the advertiser to be recommended according to the distribution range of the advertiser to be recommended; if the remaining area in the candidate advertisement area meets a first preset condition, determining the remaining area of the candidate advertisement area as a recommended advertisement area corresponding to the advertiser to be recommended; therefore, the advertisement area which is distributed before but still has the remaining uncovered area can be pushed to the advertiser by the embodiment, so that not only can the merchant be ensured to spread out the commodities in time, but also the waste of the online flow can be avoided.
In the embodiment of the present invention, the distribution range in step S101 includes location information, that is, the method is a method based on LBS, and generally, LBS includes two layers: firstly, determining the geographical position of a terminal; and secondly, providing various types of information services related to the position. Location-based services have many advantages, for example, LBS-based mobile advertising has the advantage that when a consumer passes through a mall, the user opens a mobile application, and finds that the pushed advertisements are discounted information on goods in a mall less than 20 meters away from him; if discount information related to the user in real time is pushed, more than 80% of users will not be rejected, and the conversion rate of LBS-based mobile advertisement will be higher than that of advertisement which can not be exposed to offline real objects quickly. In this embodiment, an advertisement area conforming to the delivery range of the advertiser is recommended to the advertiser based on the location of the advertiser, and thus, higher revenue is brought to the advertiser through LBS-based mobile advertisement.
In the implementation process, step S101 includes: the method comprises the steps of obtaining an identification of an advertiser to be recommended, and determining a distribution range of the advertiser to be recommended according to the identification of the advertiser to be recommended. Wherein the step of determining the distribution range of the advertiser to be recommended according to the identification of the advertiser to be recommended comprises the following steps: and inquiring preset associated information according to the identification of the advertiser to be recommended to obtain the distribution range of the advertiser to be recommended, wherein the associated information is used for indicating the mapping range between the identification of the advertiser to be recommended and the distribution range of the advertiser to be recommended. The association information may be embodied in the form of a mapping table or text.
There is now provided a way of determining advertisers to be recommended, comprising: the method comprises the steps that a computing device sends a recruiting request to a merchant, the recruiting request is used for sending an invitation of an advertiser, the recruiting request can carry or does not carry a division result (position information) of an advertising area and corresponding price information, the merchant replies a recruiting confirmation response if the merchant is interested after seeing the recruiting request, then the computing device receives the recruiting confirmation response sent by the merchant, wherein the recruiting confirmation response comprises recruiting confirmation information, the computing device takes the merchant sending the recruiting confirmation information as the advertiser, for example, the computing device sends the recruiting advertisement information to all merchants in a city, after seeing the recruiting advertisement information, a part of the merchants are interested, then the computing device sends the recruiting confirmation information to the computing device, and then the computing device takes the merchant sending the recruiting confirmation information as the advertiser to be recommended. The computing device determines a distribution range corresponding to the advertisers to be recommended according to the identification of the advertisers to be recommended, and then determines the distribution range of each of the 50 advertisers on the assumption that the solicitation confirmation response of the 50 advertisers is received.
In other embodiments, in step S103, if the remaining area in the candidate advertisement area satisfies a first preset condition, determining the remaining area of the candidate advertisement area as a recommended advertisement area corresponding to the advertiser to be recommended includes:
if the candidate advertisement area is not allocated with a corresponding advertiser, determining the remaining area of the candidate advertisement area as a recommended advertisement area corresponding to the advertiser to be recommended;
and if the candidate advertisement area is allocated with a corresponding existing advertiser, and the distribution range of the existing advertiser does not occupy the residual area of the candidate advertisement area and meets a first preset condition, determining the residual area of the candidate advertisement area as a recommended advertisement area corresponding to the advertiser to be recommended.
In the step S103, the method may further include: judging whether the candidate advertisement area is allocated with a corresponding existing advertiser or not, and if the candidate advertisement area is allocated with the corresponding advertiser, determining a residual area which is not covered by the existing advertiser in the candidate advertisement area; if the candidate advertisement area is not allocated with a corresponding advertiser, the candidate advertisement area must have a remaining area.
In other embodiments, the method further comprises:
step S10, if the remaining area and the distribution range of the advertiser to be recommended satisfy a second preset condition, determining the remaining area of the candidate advertisement area as the recommended advertisement area corresponding to the advertiser to be recommended.
Here, the second preset condition may be similar to the first preset condition, and may be an area threshold or a percentage threshold, and the second preset condition may be satisfied as being greater than the area threshold or the percentage threshold. In the embodiment shown in fig. 1A, step S102 considers whether the entire advertisement area intersects with the distribution range of the advertiser to be recommended, and if so, the advertisement area is taken as a candidate advertisement area, step S103 considers whether the remaining area is large enough to ensure that the advertisement area is effectively recommended to a certain extent, but step S102 and step S103 do not consider whether the remaining area intersects with the distribution range of the advertiser to be recommended, and step S10 provides a solution that can effectively ensure that the remaining area intersects with the distribution range of the advertiser to be recommended to a certain extent, so that the advertisement area recommended to the advertiser to be recommended can be effectively advertisement area. Referring to fig. 1C, there is an intersection 321 between the candidate advertisement region 31 and the distribution range 32 of the advertiser to be recommended (step S102 is satisfied), that is, the distribution range 32 of the advertiser to be recommended includes a region 321 and a region 322; then the candidate advertisement region 31 includes a region 311 and a region 312 which are divided into two regions by an arc 313, wherein the region 311 is the remaining region of the candidate advertisement region 31, and it is assumed that the remaining region is large enough to satisfy step S103, but if the candidate advertisement region 31 is recommended to the advertiser to be recommended, the candidate advertisement region 31 is likely not a valid advertisement region, see fig. 1C, the intersection of the delivery range of the advertiser to be recommended and the candidate advertisement region is the region 321, and the region 321 and the region 311 are not intersected, that is, if the region 321 is recommended to the advertiser to be recommended, the benefit of the existing advertiser may be damaged; if the region 311 is recommended to the advertiser to be recommended, however, the remaining region 311 of the candidate advertisement regions as the recommended advertisement regions is not at all within the delivery range of the recommended advertiser 32, so the recommended remaining region 311 is actually an invalid recommendation for the advertiser to be recommended because the region 311 has exceeded the delivery range of the advertiser 32, thereby causing the advertiser 32 to be unable to deliver in the region 311.
In summary, if the remaining area does not satisfy step S10, the recommended candidate advertisement region may not be a valid advertisement region, and particularly, if the advertiser to be recommended and the existing advertiser sell the same product or provide the same service, the advertisement region 31 may overlap the advertisement region of the advertiser to be recommended and the existing advertiser if the advertisement region is not limited by step S10, thereby affecting the Return On Investment (ROI) of the advertiser. Even if the advertiser to be recommended sells the same product or provides the same service as the existing advertisers, each advertiser can be guaranteed to be exclusive through the step S10, thereby increasing the Return On Investment (ROI) of the advertisers. In other embodiments, when the advertiser to be recommended and the existing advertiser sell different products or provide different services, then step S10 may not be executed, when more than two merchants sell different types of products, in other embodiments, the placement ranges of the advertiser to be recommended and the existing advertiser may overlap with each other, for example, one advertiser sells beverages, the other advertiser sells chuancai, and both are products of different types, and the same customer may buy the beverage of the first advertiser and the chuancai of the second advertiser at the same time, in which case, the two advertisers may not mutually exclusively use the advertisement area.
In other embodiments, the method further comprises:
step S20, the remaining area of the candidate advertisement area not occupied by the distribution range of the existing advertiser does not satisfy the first preset condition, and the selling state of the candidate advertisement area is modified to be not saleable.
In the implementation process, the selling state may be binary, for example, represented by "Y" and "N", or may be represented by "0" and "1", and those skilled in the art should know that the binary value logic of the selling state is self-set, for example, "Y" represents selling, "N" represents not selling; "1" means saleable, "0" means not saleable; "0" means saleable and "1" means not saleable.
As can be seen from the above, the candidate advertisement area may be divided into a plurality of areas, however, each area may be sold to different advertisers to be recommended, as shown in FIG. 1D, the candidate advertisement area 44 includes a sold area 441 and a remaining area 442, wherein the remaining area 442 accounts for 45%, and it is assumed that at time t1, the remaining areas are recommended to 3 advertisers 41-43 to be recommended at the same time; at time t2, the advertiser 41 to be recommended purchases the overlapping area with the self-distribution area in the candidate advertisement area 44, and at this time, 23% of the remaining area of the candidate advertisement area 44 remains, and since the remaining area 23% still satisfies the first preset condition (assumed to be greater than 10%), the candidate advertisement area 44 can be sold continuously. At time t3, the advertiser 43 to be recommended purchases the overlapping area with the self-distribution range in the candidate advertisement area 44, and then 7% of the remaining area of the candidate advertisement area 44 remains, and since the remaining area of 7% does not satisfy the first preset condition (assumed to be greater than 10%), the candidate advertisement area 44 may not be sold any more. That is, the distribution range of the existing advertisers (including the advertisers 41 and 43 and the advertiser of the purchase area 441) does not occupy the remaining area of the candidate advertisement area 44 without satisfying the first preset condition, and the selling status of the candidate advertisement area 44 is modified to be unsellable.
In other embodiments, the method further comprises:
step S31, when determining that the advertiser to be recommended corresponds to a first recommended advertisement area set, sorting the recommended advertisement areas in the first recommended advertisement area set according to preset parameters to obtain a first sorting result; wherein the first set of recommended advertisement areas comprises at least two recommended advertisement areas;
and step S32, recommending the first sequencing result meeting a third preset condition to the advertiser to be recommended.
Here, the third preset condition is satisfied by a number greater than a preset number, for example, the first recommended advertisement region set includes 8 advertisement regions, and the third preset condition may be satisfied by recommending the top 6 ranked advertisers to the advertisers to be recommended, and recommending the first to sixth ranked advertisers to the advertisers to be recommended in sequence when recommending, so that the advertisers to be recommended can effectively select advertisement regions suitable for themselves.
In other embodiments, the preset parameters include at least one of: the bid frequency of the recommended advertising area, a second ratio of a first overlapping area to a distribution range of the advertiser to be recommended, a third ratio of a second overlapping area to the distribution range of the advertiser to be recommended and the revenue of the recommended advertising area;
the first overlapping area is the intersection area between the residual area and the distribution range of the advertiser to be recommended; the second overlapping area is the intersection area between the recommended advertisement area and the distribution range of the advertiser to be recommended.
In other embodiments, calculating the revenue for the recommended advertising area includes: according to P1Calculating revenue of the recommended advertisement region by R-P; wherein, P1And the price of the recommended advertisement area, R is the second proportion or the third proportion, and P is the set purchase price.
In other embodiments, if the preset parameter is a second ratio of the first overlapping area to the distribution range of the advertiser to be recommended, ranking the recommended advertisement areas in the first recommended advertisement area set according to the preset parameter includes: determining a first overlapping area, wherein the first overlapping area is an intersection area between the residual area and a distribution range of the advertiser to be recommended; determining a second ratio of the first overlapping area to the distribution range of the advertiser to be recommended; and sorting the recommended advertisement areas in the first recommended advertisement area set according to the second proportion.
In other embodiments, if the preset parameter is a third ratio of the second overlapping area to the distribution range of the advertiser to be recommended, the method for ranking the recommended advertisement areas in the first recommended advertisement area set according to the preset parameter includes: determining a second overlapping area, wherein the second overlapping area is an intersection area between the recommended advertisement area and a distribution range of the advertiser to be recommended; determining a third ratio of the second overlapping area to the distribution range of the advertiser to be recommended; and sorting the recommended advertisement areas in the first recommended advertisement area set according to the third proportion.
In other embodiments, if the preset parameter is a bid frequency of a recommended advertisement area, sorting the recommended advertisement areas in the first recommended advertisement area set according to the preset parameter includes: and sorting the recommended advertising areas in the first recommended advertising area set according to the bidding frequency of the recommended advertising areas. The bidding frequency may be historical bidding times of all advertisers on the advertisement area, or bidding times of all advertisers on the advertisement area within a preset time period, generally speaking, the bidding times of all advertisers on the advertisement area within a recent period, for example, within about 15 days or about two months, will be selected, the length of the preset time period mainly depends on the period of selling the advertisement area, if the period of selling the advertisement area for a single time is less than 1 worship, the preset time period is from 1 month to two months, if the period of selling the advertisement area for a single time is one month, the preset time period is from half a year to one year, if the period of selling the advertisement area for a single time is less than 3 days, the preset time period may be half a month.
In other embodiments, if the preset parameter is the revenue of the recommended advertisement area, sorting the recommended advertisement areas in the first recommended advertisement area set according to the preset parameter includes: and sequencing the recommended advertisement areas in the first recommended advertisement area set according to the revenue of the recommended advertisement areas.
In other embodiments, the method further comprises:
step S41, monitoring the selling state of the recommended advertisement area in the first sequencing result meeting the third preset condition;
step S42, if the sale state of the recommended advertisement area is converted into non-sale state, deleting the recommended advertisement area with the sale state of non-sale from the first recommended advertisement area set to obtain a second recommended advertisement area set;
step S43, updating the first sorting result according to the second recommended advertisement area set.
In other embodiments, the computing device carries the first ordering result in an advertisement request, and then the computing device sends the advertisement request to the advertiser. The advertiser receives the advertisement request, and determines when the advertisement is delivered, that is, the terminal of the advertiser sends an advertisement response to the computing device corresponding to the embodiment, wherein the advertisement response carries an identifier of the advertiser and an identifier of a recommended advertisement area to be purchased, and the identifier of the advertiser can adopt information of unique identifiers of the name, the number and the like of the advertiser in the implementation process. After receiving the advertisement response, the computing device analyzes the advertisement response to obtain the identifier of the advertiser and the identifier of the recommended advertisement area to be purchased. In the embodiment shown in FIG. 1D, the candidate advertisement regions 44 are respectively in the first ordering results of the advertisers 41-43, then the first ordering results of the advertisers 41-43 are respectively carried in the corresponding advertisement requests, and the advertiser 41 decides to purchase the candidate advertisement regions 44 and then returns an advertisement response to the computing device; the advertiser 43 decides to purchase the candidate advertisement region 44, and an advertisement response is also returned to the computing device. In this way, the candidate advertisement area 44 still has 7% of remaining area, and since the remaining area 7% does not satisfy the first preset condition (assumed to be greater than 10%), the candidate advertisement area 44 may not be sold any more. That is, the sale status of the candidate advertisement area 44 is modified to be unsellable.
In other embodiments, each advertiser has a corresponding advertisement area, and the advertisers and the advertisement areas may be in a one-to-one correspondence relationship or a one-to-many relationship, that is, different advertisers may correspond to one advertisement area, and the same advertiser may also correspond to more than two advertisement areas. Referring to FIG. 1E, the advertisers 21a-23a have different distribution ranges, respectively, wherein the advertiser 21a corresponds to the advertisement area 11, the advertiser 22a corresponds to the advertisement areas 11-13, the advertiser 23a corresponds to the advertisement area 14 one-to-one, the advertisement area 11 corresponds to the advertiser one-to-many, the advertiser 22a corresponds to the advertisement area one-to-many, the distribution range of the advertiser 22a includes the area 221 and 223, and the area 221 and 223 are distributed in the advertisement areas 11-13, respectively.
The embodiment of the invention provides a method for allocating advertisers to advertisement areas, when the service range of a first merchant cannot completely cover the advertisement areas, the different parts can be continuously sold to a second merchant, and the like. As shown in fig. 2, when merchant 2(201) cannot completely cover the advertising area 101, the area that cannot be covered is sold to merchant 1 (202). In the implementation process, the advertisement region splitting strategy comprises splitting according to the promotion area, wherein the promotion area is calculated by the following steps: the intersection area of the service range of the merchant and the advertisement area is called as the area of the promotion area; the method comprises splitting an advertisement area, wherein the splitting comprises a splitting starting condition and a splitting ending condition, wherein the splitting starting condition is as follows: after the previous merchant finishes payment and the proportion of the residual promotion area to the whole advertisement area is more than 10%, splitting and continuously selling; and the resolution termination conditions: when the ratio of the residual promotion area to the whole advertisement area is less than or equal to 10%, the advertisement area is stopped to be split and cannot be continuously sold
When the advertisement area is displayed, the display can be performed according to the sequence: the display strategies of each sequence are independent, and of course, the upper limit of the display quantity can be set: only the advertisement areas with intersection with the service range of the merchant are displayed, M, for example 6, are displayed at most, wherein M is an integer larger than 0, a first advertiser can be determined according to the bidding frequency of the advertisement areas, the first advertiser is displayed initially, the first 3 advertisements are selected from high to low as the initial display advertisement areas according to the bidding frequency of the advertisement areas purchased by the merchant in the history of 15 days, and the rest advertisement areas are sorted from large to small according to the income standard. Wherein the profit criterion is (10 × P)0)*R-P，P0For splitting the pre-advertising region, 10 × P0Representing the price of the entire recommended advertising area, i.e. the transaction amount P of the assumed advertising area1One tenth of P for the price of the entire recommended advertising area1And determining the original price of the advertisement area before splitting, wherein R is the second proportion or the third proportion, and P is the set purchase price. When one advertisement area is purchased by other advertisers and is in a non-selling state, other available advertisement areas with higher income standard are selected according to the rules for complementation, and an updating mode is provided.
In other embodiments of the invention, the advertising area is split carefully enough that almost every merchant's service coverage is sufficient to cover the advertising area; in the display of the advertisement area, the display can be performed according to the factors such as historical purchase frequency, purchase cost performance and the like, and the display can also be performed in a sequencing mode by considering other factors such as the area size, the price and the like of the advertisement area.
In this embodiment, a selling mode for online traffic redistribution is provided, which includes an advertisement area splitting policy and a display policy. Compared with the prior art, the online flow recycling method has the advantages that the online flow recycling mode is innovatively provided, so that not only can the commodity be timely spread out by a merchant be guaranteed, but also the waste of the online flow can be avoided.
Based on the foregoing embodiments, an embodiment of the present invention provides an apparatus for determining an advertisement zone for an advertiser based on a location based service LBS, where the units included in the apparatus and the modules included in the units may be implemented by a processor in a computing device; of course, the implementation can also be realized through a specific logic circuit; in implementation, the processor may be a Central Processing Unit (CPU), a Microprocessor (MPU), a Digital Signal Processor (DSP), a Field Programmable Gate Array (FPGA), or the like.
Fig. 3 is a schematic structural diagram illustrating an apparatus for determining an advertisement area for an advertiser based on a location based service LBS according to an embodiment of the present invention, and as shown in fig. 3, the apparatus 300 includes:
a first determining unit 301, configured to determine a distribution range of an advertiser to be recommended;
a second determining unit 302, configured to determine, according to the distribution range of the advertiser to be recommended, a corresponding candidate advertisement area for the advertiser to be recommended;
a third determining unit 303, configured to determine, if a remaining area in the candidate advertisement area satisfies a first preset condition, the remaining area of the candidate advertisement area as a recommended advertisement area corresponding to the advertiser to be recommended.
In other embodiments, the third determining unit 303 comprises a first determining module and a second determining module, wherein:
the first determining module is used for determining the remaining area of the candidate advertisement area as a recommended advertisement area corresponding to the advertiser to be recommended if the candidate advertisement area is not allocated with the corresponding advertiser;
the second determining module is configured to determine, if the candidate advertisement region is allocated with a corresponding existing advertiser, and a remaining region of the candidate advertisement region, which is not occupied by a distribution range of the existing advertiser, satisfies a first preset condition, the remaining region of the candidate advertisement region as a recommended advertisement region corresponding to the advertiser to be recommended.
In other embodiments, the apparatus further includes a modification unit, configured to modify the selling status of the candidate advertisement area to be not marketable if the distribution range of the existing advertiser does not occupy the remaining area of the candidate advertisement area without satisfying a first preset condition.
In other embodiments, the third determining unit 303 of the apparatus is further configured to determine the remaining area of the candidate advertisement area as the recommended advertisement area corresponding to the advertiser to be recommended if the remaining area and the distribution range of the advertiser to be recommended satisfy a second preset condition.
In other embodiments, the apparatus further comprises a ranking unit and a recommending unit, wherein:
the sorting unit is used for sorting the recommended advertisement areas in the first recommended advertisement area set according to preset parameters when the advertiser to be recommended is determined to correspond to the first recommended advertisement area set, so as to obtain a first sorting result; wherein the first set of recommended advertisement areas comprises at least two recommended advertisement areas;
and the recommending unit is used for recommending the first sequencing result meeting a third preset condition to the advertiser to be recommended.
In other embodiments, the preset parameters include at least one of:
the bidding frequency of the recommended advertising area,
The first overlapping area accounts for a second distribution range of the advertisers to be recommended,
A third ratio of the second overlapping area to the distribution range of the advertiser to be recommended,
A revenue of the recommended advertising area;
the first overlapping area is the intersection area between the residual area and the distribution range of the advertiser to be recommended; the second overlapping area is the intersection area between the recommended advertisement area and the distribution range of the advertiser to be recommended.
In other embodiments, the apparatus further comprises a calculation unit for calculating the revenue of the recommended advertising region, the calculation unit comprising calculating the revenue of the recommended advertising region according to P1 × R-P; wherein P1 is the price of the recommended advertising area, R is the second or third percentage, and P is the set purchase price.
In other embodiments, the apparatus further comprises a monitoring unit, a deleting unit, and an updating unit, wherein:
the monitoring unit is used for monitoring the selling state of the recommended advertisement area in the first sequencing result meeting the third preset condition;
the deleting unit is used for deleting the recommended advertisement area with the sale state being unavailable from the first recommended advertisement area set to obtain a second recommended advertisement area set if the sale state of the recommended advertisement area is converted into the sale state not available;
and the updating unit is used for updating the first sequencing result according to the second recommended advertisement area set.
The above description of the apparatus embodiments, similar to the above description of the method embodiments, has similar beneficial effects as the method embodiments. For technical details not disclosed in the embodiments of the apparatus according to the invention, reference is made to the description of the embodiments of the method according to the invention for understanding.
It should be noted that, in the embodiment of the present invention, if the method for determining an advertisement area for an advertiser by using a location based service LBS is implemented in the form of a software functional module, and is sold or used as a separate product, it may also be stored in a computer readable storage medium. Based on such understanding, the technical solutions of the embodiments of the present invention may be essentially implemented or a part contributing to the prior art may be embodied in the form of a software product, which is stored in a storage medium and includes several instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the methods described in the embodiments of the present invention. And the aforementioned storage medium includes: various media capable of storing program codes, such as a usb disk, a removable hard disk, a Read Only Memory (ROM), a magnetic disk, or an optical disk. Thus, embodiments of the invention are not limited to any specific combination of hardware and software.
Accordingly, embodiments of the present invention provide a computer readable storage medium having stored thereon a computer program, which when executed by a processor, performs the aforementioned steps of the method for a location based service LBS to determine an advertisement zone for an advertiser.
Correspondingly, the embodiment of the present invention further provides an electronic device, which includes a memory, a processor and a computer program stored on the memory and executable on the processor, wherein the processor executes the program to implement the steps of the method for determining an advertisement area for an advertiser based on the location based service LBS.
Here, it should be noted that: the above description of the storage medium and device embodiments is similar to the description of the method embodiments above, with similar advantageous effects as the method embodiments. For technical details not disclosed in the embodiments of the apparatus of the invention, reference is made to the description of the embodiments of the storage medium and the device of the invention.
It should be noted that the device for allocating advertisers to advertisement areas may be implemented by computing devices such as computers, servers, etc., fig. 4 is a schematic diagram of hardware entities of a computing device in an embodiment of the present invention, where the hardware entities of the computing device 400 include: a processor 401, a communication interface 402 and a memory 403, wherein
The processor 401 generally controls the overall operation of the computing device 400.
The communication interface 402 may enable the computing device to communicate with other terminals or servers over a network.
The Memory 403 is configured to store instructions and applications executable by the processor 401, and may also cache data (e.g., image data, audio data, voice communication data, and video communication data) to be processed or already processed by the processor 401 and modules in the computing device 400, which may be implemented by a FLASH Memory (FLASH) or a Random Access Memory (RAM).
It should be appreciated that reference throughout this specification to "one embodiment" or "an embodiment" means that a particular feature, structure or characteristic described in connection with the embodiment is included in at least one embodiment of the present invention. Thus, the appearances of the phrases "in one embodiment" or "in an embodiment" in various places throughout this specification are not necessarily all referring to the same embodiment. Furthermore, the particular features, structures, or characteristics may be combined in any suitable manner in one or more embodiments. It should be understood that, in various embodiments of the present invention, the sequence numbers of the above-mentioned processes do not mean the execution sequence, and the execution sequence of each process should be determined by its function and inherent logic, and should not constitute any limitation on the implementation process of the embodiments of the present invention. The above-mentioned serial numbers of the embodiments of the present invention are merely for description and do not represent the merits of the embodiments.
It should be noted that, in this document, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element.
In the several embodiments provided in the present application, it should be understood that the disclosed apparatus and method may be implemented in other ways. The above-described device embodiments are merely illustrative, for example, the division of the unit is only a logical functional division, and there may be other division ways in actual implementation, such as: multiple units or components may be combined, or may be integrated into another system, or some features may be omitted, or not implemented. In addition, the coupling, direct coupling or communication connection between the components shown or discussed may be through some interfaces, and the indirect coupling or communication connection between the devices or units may be electrical, mechanical or other forms.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units; can be located in one place or distributed on a plurality of network units; some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, all the functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may be separately regarded as one unit, or two or more units may be integrated into one unit; the integrated unit can be realized in a form of hardware, or in a form of hardware plus a software functional unit.
Those of ordinary skill in the art will understand that: all or part of the steps for realizing the method embodiments can be completed by hardware related to program instructions, the program can be stored in a computer readable storage medium, and the program executes the steps comprising the method embodiments when executed; and the aforementioned storage medium includes: various media that can store program codes, such as a removable Memory device, a Read Only Memory (ROM), a magnetic disk, or an optical disk.
Alternatively, the integrated unit of the present invention may be stored in a computer-readable storage medium if it is implemented in the form of a software functional module and sold or used as a separate product. Based on such understanding, the technical solutions of the embodiments of the present invention may be essentially implemented or a part contributing to the prior art may be embodied in the form of a software product, which is stored in a storage medium and includes several instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the methods described in the embodiments of the present invention. And the aforementioned storage medium includes: a removable storage device, a ROM, a magnetic or optical disk, or other various media that can store program code.
The above description is only for the specific embodiments of the present invention, but the scope of the present invention is not limited thereto, and any person skilled in the art can easily conceive of the changes or substitutions within the technical scope of the present invention, and all the changes or substitutions should be covered within the scope of the present invention. Therefore, the protection scope of the present invention shall be subject to the protection scope of the appended claims.
Claims (10)
1. A method for a location based service LBS to determine advertising regions for advertisers, the method comprising:
determining a distribution range of an advertiser to be recommended, wherein the advertiser to be recommended provides service for a user with a positioning point within the distribution range of the advertiser to be recommended;
determining a corresponding candidate advertisement area for the advertiser to be recommended according to the distribution range of the advertiser to be recommended, wherein the candidate advertisement area is an advertisement area which is overlapped with the distribution range of the advertiser to be recommended;
if the remaining area in the candidate advertisement area meets a first preset condition, determining the remaining area in the candidate advertisement area as a recommended advertisement area corresponding to the advertiser to be recommended, wherein the remaining area in the candidate advertisement area is an area which is not covered by the existing advertiser in the candidate advertisement area;
wherein, if the remaining area in the candidate advertisement area satisfies a first preset condition, determining the remaining area of the candidate advertisement area as a recommended advertisement area corresponding to the advertiser to be recommended, including:
if the candidate advertisement area is not allocated with the corresponding advertiser, determining the area intersected with the distribution range in the residual area of the candidate advertisement area as a recommended advertisement area corresponding to the advertiser to be recommended;
and if the candidate advertisement area is allocated with the corresponding existing advertiser, and the distribution range of the existing advertiser does not occupy the remaining area of the candidate advertisement area and meets a first preset condition, determining the area of the intersection of the remaining area of the candidate advertisement area and the distribution range as the recommended advertisement area corresponding to the advertiser to be recommended.
2. The method of claim 1, further comprising:
and the remaining area of the candidate advertisement area which is not occupied by the distribution range of the existing advertiser does not meet a first preset condition, and the selling state of the candidate advertisement area is modified into unsalable.
3. The method according to any one of claims 1-2, further comprising:
and if the remaining area and the distribution range of the advertiser to be recommended meet a second preset condition, determining an area, which is intersected with the distribution range, in the remaining area of the candidate advertisement area as a recommended advertisement area corresponding to the advertiser to be recommended.
4. The method of claim 1, further comprising:
when the situation that the advertiser to be recommended corresponds to a first recommended advertisement area set is determined, sorting the recommended advertisement areas in the first recommended advertisement area set according to preset parameters to obtain a first sorting result; wherein the first set of recommended advertisement areas comprises at least two recommended advertisement areas;
and recommending the first sequencing result meeting a third preset condition to the advertiser to be recommended.
5. The method of claim 4, wherein the preset parameters comprise at least one of:
the bidding frequency of the recommended advertising area,
The first overlapping area accounts for a second distribution range of the advertisers to be recommended,
A third ratio of the second overlapping area to the distribution range of the advertiser to be recommended,
A revenue of the recommended advertising area;
the first overlapping area is the intersection area between the residual area and the distribution range of the advertiser to be recommended;
the second overlapping area is the intersection area between the recommended advertisement area and the distribution range of the advertiser to be recommended.
6. The method of claim 5, wherein calculating the revenue for the recommended advertising area comprises:
according to P1Calculating revenue of the recommended advertisement region by R-P;
wherein, P1And the price of the recommended advertisement area, R is the second proportion or the third proportion, and P is the set purchase price.
7. The method according to any one of claims 4-6, further comprising:
monitoring the selling state of the recommended advertisement area in the first sequencing result meeting the third preset condition;
if the sale state of the recommended advertisement area is converted into unsalable, deleting the recommended advertisement area with the sale state of unsalable from the first recommended advertisement area set to obtain a second recommended advertisement area set;
and updating the first sequencing result according to the second recommended advertisement area set.
8. An apparatus for a location based service LBS to determine an advertisement zone for an advertiser, the apparatus comprising:
the system comprises a first determining unit, a second determining unit and a third determining unit, wherein the first determining unit is used for determining the distribution range of an advertiser to be recommended, and the advertiser to be recommended provides service for a user with a positioning point within the distribution range of the advertiser to be recommended;
the second determining unit is used for determining a corresponding candidate advertisement area for the advertiser to be recommended according to the distribution range of the advertiser to be recommended, wherein the candidate advertisement area is an advertisement area which is overlapped with the distribution range of the advertiser to be recommended;
a third determining unit, configured to determine, if a remaining area in the candidate advertisement area satisfies a first preset condition, the remaining area in the candidate advertisement area as a recommended advertisement area corresponding to the advertiser to be recommended, where the remaining area in the candidate advertisement area is an area that is not covered by an existing advertiser in the candidate advertisement area;
wherein, if the remaining area in the candidate advertisement area satisfies a first preset condition, determining the remaining area of the candidate advertisement area as a recommended advertisement area corresponding to the advertiser to be recommended, including:
if the candidate advertisement area is not allocated with the corresponding advertiser, determining the area intersected with the distribution range in the residual area of the candidate advertisement area as a recommended advertisement area corresponding to the advertiser to be recommended;
and if the candidate advertisement area is allocated with the corresponding existing advertiser, and the distribution range of the existing advertiser does not occupy the remaining area of the candidate advertisement area and meets a first preset condition, determining the area of the intersection of the remaining area of the candidate advertisement area and the distribution range as the recommended advertisement area corresponding to the advertiser to be recommended.
9. An electronic device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, characterized in that the processor when executing the program performs the steps of the method of location based services LBS for determining an advertisement zone for an advertiser according to any of claims 1-7.
10. A computer readable storage medium having stored thereon a computer program, characterized in that the computer program, when being executed by a processor, is adapted to carry out the steps of the method for a location based services LBS for determining an advertisement zone for an advertiser according to any one of claims 1-7.
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| CN111756590B (en) * | 2019-03-27 | 2022-04-26 | 北京沃东天骏信息技术有限公司 | Small flow test method and device for information display flow control |
| CN113793171B (en) * | 2021-08-27 | 2023-11-07 | 浙江新再灵科技股份有限公司 | Region dividing method, device, storage medium and equipment based on multidimensional data |
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| CN105474654A (en) * | 2013-03-15 | 2016-04-06 | 雅虎公司 | Geo, segment, unique distributed computing system |
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| CN101655959A (en) * | 2008-08-12 | 2010-02-24 | 科塔企业有限责任公司 | Customized content delivery through the use of arbitrary geographic shapes |
| CN105474654A (en) * | 2013-03-15 | 2016-04-06 | 雅虎公司 | Geo, segment, unique distributed computing system |
| CN103781022A (en) * | 2014-02-12 | 2014-05-07 | 重庆先迈通信技术有限公司 | Advertisement push business system and processing method based on geographic position |
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