CN109118276A - A kind of method that one-stop full frame accurate sequencing purchase platform obtains traffic source - Google Patents
A kind of method that one-stop full frame accurate sequencing purchase platform obtains traffic source Download PDFInfo
- Publication number
- CN109118276A CN109118276A CN201810837203.4A CN201810837203A CN109118276A CN 109118276 A CN109118276 A CN 109118276A CN 201810837203 A CN201810837203 A CN 201810837203A CN 109118276 A CN109118276 A CN 109118276A
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- advertisement
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- television
- attribute
- mobile terminal
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0244—Optimization
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
Abstract
The invention discloses a kind of methods that one-stop full frame accurate sequencing purchase platform obtains traffic source, targeted advertisements are thrown to the end PC respectively, on each large platform and website of mobile terminal and television, and uniformly targeted advertisements are linked to targeted website, the advertisement in different clients will be launched for different websites and different advertisement forms, it is further added by attribute, it is identified as the source the XX website-XX-XX advertisement form, the method that the invention obtains traffic source is simple, rationally, it is effective to distinguish the end PC, the traffic source of mobile terminal and television and specifically enter the page, it obtains comprehensive, it is detailed, accurately target user's attribute, the later period is facilitated to carry out the analysis and the network promotion of data conversion, to make advertisement launch to obtain optimal exposure effect.
Description
Technical field
The present invention relates to network marketing technical field, specially a kind of one-stop full frame accurate sequencing purchase platform is obtained
The method of traffic source.
Background technique
Network marketing is exactly to utilize the interactivity of digitized information and the network media based on Internet
Come the novel marketing mode of the one kind for assisting marketing objectives to realize, belongs to a kind of form of direct marketing, be enterprise marketing
The product combined with present information mechanics of communication, computer networking technology is practiced, refers to enterprise using electronic information technology as base
Plinth, (network research, networking products exploitation, network promote for the various marketing activities carried out using computer network as medium and means
Pin, Network Distribution, network service, internet marketing, internet marketing, on-line marketing, network marketing) general name.
Network marketing (On-lineMarketing) full name is network direct marketing, belongs to a kind of form of direct marketing,
It is to be marketed by Internet instead of intermediaries such as traditional newpapers and periodicals, mail, phone, TVs based on Modern Marketing theory
Media carry out follow-up service to the pre-sales of product, mid-sales, link each after sale using Internet, are applied in enterprise from beginning to end
Overall process is managed, new client, service frequent customer is found, meets customer need to the maximum extent, exploit market to reach, increase and be full of
The operations objective of benefit.
The method obtained at present for website traffic is only simply checked website traffic mostly, but is not refined, and does not have
It distinguishes the traffic source of the end PC, mobile terminal and television and specifically enters the page, the analysis of later data conversion is impacted,
It would therefore be highly desirable to which a kind of improved technology solves the problems, such as this in the presence of the prior art.
Summary of the invention
The purpose of the present invention is to provide the sides that a kind of one-stop full frame accurate sequencing purchase platform obtains traffic source
Method increases attribute to advertisement, is identified as the source the XX website-XX-XX advertisement form, effective to distinguish the end PC, mobile terminal and TV
The traffic source at end and specifically enter the page, obtains comprehensive, detailed, accurately target user's attribute, the later period is facilitated to carry out data
The analysis and the network promotion of conversion, to make advertisement launch to obtain optimal exposure effect, to solve to mention in above-mentioned background technique
Out the problem of.
To achieve the above object, the invention provides the following technical scheme: a kind of one-stop full frame accurate sequencing purchase is flat
The method of platform acquisition traffic source, comprising the following steps:
Step 1: targeted advertisements being thrown to respectively on each large platform and website of the end PC, mobile terminal and television, and uniformly will
Targeted advertisements are linked to targeted website；
Step 2: increasing attribute for the advertisement that the end PC is launched, and be identified as the source PC, and the advertisement that mobile terminal is launched, which increases, to be belonged to
Property, it is identified as mobile terminal source, the advertisement that television is launched increases attribute, is identified as television source；
Step 3: the advertisement at the end PC will be launched for different websites and different advertisement forms, attribute is further added by, is identified as
The source the PC website-XX-XX advertisement form will be launched the advertisement in mobile terminal for unused APP and different advertisement forms, be increased
Additive attribute is identified as mobile terminal source-XXAPP-XX advertisement form, and dispensing is directed to the electricity of different brands in the advertisement of television
Depending on and different advertisement forms, increase attribute, be identified as television source-XX brand-XX advertisement form；
Step 4: judging the source IP, when user by smart television, cell phone and computer PC browsing or clicks targeted advertisements
When, the IP address of each equipment can be obtained, the data of IP address are sent to database, by Data Integration, by unified IP
The equipment of location is sorted out, and arranges according to the time sequencing for browsing or clicking targeted advertisements；
Step 5: the tracking of next stage webpage remembers the IP stay time for entering target webpage after obtaining route of entry and IP
Record is got off, and sends data to database.
Preferably, advertisement attributes are completed by web page editing software on backstage in step 2, and upload to database.
Preferably, the acquisition of IP address is completed by third party software in step 4.
Preferably, the database in step 4 uses SQL database.
Compared with prior art, the beneficial effects of the present invention are:
Attribute is increased to advertisement, is identified as the source the XX website-XX-XX advertisement form, it is effective to distinguish the end PC, mobile terminal and TV
The traffic source at end and specifically enter the page, obtains comprehensive, detailed, accurately target user's attribute, the later period is facilitated to carry out data
The analysis and the network promotion of conversion, so that advertisement be made to launch to obtain optimal exposure effect.
Specific embodiment
The following is a clear and complete description of the technical scheme in the embodiments of the invention, it is clear that described embodiment
Only a part of the embodiment of the present invention, instead of all the embodiments.Based on the embodiments of the present invention, the common skill in this field
Art personnel every other embodiment obtained without making creative work belongs to the model that the present invention protects
It encloses.
The present invention provides a kind of technical solution: the one-stop full frame accurate sequencing purchase platform of one kind obtains traffic source
Method, comprising the following steps:
Step 1: targeted advertisements being thrown to respectively on each large platform and website of the end PC, mobile terminal and television, and uniformly will
Targeted advertisements are linked to targeted website；
Step 2: increasing attribute for the advertisement that the end PC is launched, and be identified as the source PC, and the advertisement that mobile terminal is launched, which increases, to be belonged to
Property, it is identified as mobile terminal source, the advertisement that television is launched increases attribute, is identified as television source；
Step 3: the advertisement at the end PC will be launched for different websites and different advertisement forms, attribute is further added by, is identified as
The source the PC website-XX-XX advertisement form will be launched the advertisement in mobile terminal for unused APP and different advertisement forms, be increased
Additive attribute is identified as mobile terminal source-XXAPP-XX advertisement form, and dispensing is directed to the electricity of different brands in the advertisement of television
Depending on and different advertisement forms, increase attribute, be identified as television source-XX brand-XX advertisement form；
Step 4: judging the source IP, when user by smart television, cell phone and computer PC browsing or clicks targeted advertisements
When, the IP address of each equipment can be obtained, the data of IP address are sent to database, by Data Integration, by unified IP
The equipment of location is sorted out, and arranges according to the time sequencing for browsing or clicking targeted advertisements；
Step 5: the tracking of next stage webpage remembers the IP stay time for entering target webpage after obtaining route of entry and IP
Record is got off, and sends data to database.
Advertisement attributes are completed by web page editing software on backstage in step 2, and upload to database, and web page editing is soft
Part can be the one or more of them of Dreamweaver or hbuilder.
The acquisition of IP address is completed by third party's statistical in step 4, can be Baidu's statistics or CNZZ counts it
One of or it is a variety of.
Database in step 4 uses SQL database, and it is one that SQL, which is the operation commands set for aiming at database and establishing,
The multiple functional database language of kind, SQL is powerful, has become the basis of database manipulation, and present almost institute
Some databases support SQL.
Inventive principle: targeted advertisements being thrown to respectively on each large platform and website of the end PC, mobile terminal and television, and
It is unified to link targeted advertisements to targeted website, advertisement in different clients will be launched for different website and different wide
Announcement form, is further added by attribute, is identified as the source the XX website-XX-XX advertisement form, effective to distinguish the end PC, mobile terminal and TV
The traffic source at end and specifically enter the page, obtains comprehensive, detailed, accurately target user's attribute, the later period is facilitated to carry out data
The analysis and the network promotion of conversion, so that advertisement be made to launch to obtain optimal exposure effect.
It although an embodiment of the present invention has been shown and described, for the ordinary skill in the art, can be with
A variety of variations, modification, replacement can be carried out to these embodiments without departing from the principles and spirit of the present invention by understanding
And modification, the scope of the present invention is defined by the appended.
Claims (4)
1. a kind of method that one-stop full frame accurate sequencing purchase platform obtains traffic source, it is characterised in that: including following
Step:
Step 1: targeted advertisements being thrown to respectively on each large platform and website of the end PC, mobile terminal and television, and uniformly will
Targeted advertisements are linked to targeted website；
Step 2: increasing attribute for the advertisement that the end PC is launched, and be identified as the source PC, and the advertisement that mobile terminal is launched, which increases, to be belonged to
Property, it is identified as mobile terminal source, the advertisement that television is launched increases attribute, is identified as television source；
Step 3: the advertisement at the end PC will be launched for different websites and different advertisement forms, attribute is further added by, is identified as
The source the PC website-XX-XX advertisement form will be launched the advertisement in mobile terminal for unused APP and different advertisement forms, be increased
Additive attribute is identified as mobile terminal source-XXAPP-XX advertisement form, and dispensing is directed to the electricity of different brands in the advertisement of television
Depending on and different advertisement forms, increase attribute, be identified as television source-XX brand-XX advertisement form；
Step 4: judging the source IP, when user by smart television, cell phone and computer PC browsing or clicks targeted advertisements
When, the IP address of each equipment can be obtained, the data of IP address are sent to database, by Data Integration, by unified IP
The equipment of location is sorted out, and arranges according to the time sequencing for browsing or clicking targeted advertisements；
Step 5: the tracking of next stage webpage remembers the IP stay time for entering target webpage after obtaining route of entry and IP
Record is got off, and sends data to database.
2. the method that the one-stop full frame accurate sequencing purchase platform of one kind according to claim 1 obtains traffic source,
It is characterized by: advertisement attributes are completed by web page editing software on backstage in the step 2, and upload to database.
3. the method that the one-stop full frame accurate sequencing purchase platform of one kind according to claim 1 obtains traffic source,
It is characterized by: the acquisition of IP address is completed by third party software in the step 4.
4. the method that the one-stop full frame accurate sequencing purchase platform of one kind according to claim 1 obtains traffic source,
It is characterized by: the database in the step 4 uses SQL database.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810837203.4A CN109118276A (en) | 2018-07-26 | 2018-07-26 | A kind of method that one-stop full frame accurate sequencing purchase platform obtains traffic source |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810837203.4A CN109118276A (en) | 2018-07-26 | 2018-07-26 | A kind of method that one-stop full frame accurate sequencing purchase platform obtains traffic source |
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| Publication Number | Publication Date |
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| CN109118276A true CN109118276A (en) | 2019-01-01 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN201810837203.4A Pending CN109118276A (en) | 2018-07-26 | 2018-07-26 | A kind of method that one-stop full frame accurate sequencing purchase platform obtains traffic source |
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111612503A (en) * | 2020-04-11 | 2020-09-01 | 上海淇玥信息技术有限公司 | Advertisement pushing method and device based on external page delivery touch user information and electronic equipment |
| CN112819550A (en) * | 2021-03-08 | 2021-05-18 | 杭州推啊网络科技有限公司 | Advertisement bidding method and system |
| CN112819550B (en) * | 2021-03-08 | 2024-04-30 | 杭州推啊网络科技有限公司 | Advertisement bidding method and system |
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| US20050065811A1 (en) * | 2003-09-24 | 2005-03-24 | Verizon Directories Corporation | Business rating placement heuristic |
| CN102143094A (en) * | 2010-12-07 | 2011-08-03 | 炘世纪数位资讯股份有限公司 | Interactive information communication method |
| CN103605738A (en) * | 2013-11-19 | 2014-02-26 | 北京国双科技有限公司 | Webpage access data statistical method and webpage access data statistical device |
| CN108074137A (en) * | 2018-01-04 | 2018-05-25 | 北京奇虎科技有限公司 | Mobile terminal and advertisement placement method and its control method, device |
-
2018
- 2018-07-26 CN CN201810837203.4A patent/CN109118276A/en active Pending
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20050065811A1 (en) * | 2003-09-24 | 2005-03-24 | Verizon Directories Corporation | Business rating placement heuristic |
| CN102143094A (en) * | 2010-12-07 | 2011-08-03 | 炘世纪数位资讯股份有限公司 | Interactive information communication method |
| CN103605738A (en) * | 2013-11-19 | 2014-02-26 | 北京国双科技有限公司 | Webpage access data statistical method and webpage access data statistical device |
| CN108074137A (en) * | 2018-01-04 | 2018-05-25 | 北京奇虎科技有限公司 | Mobile terminal and advertisement placement method and its control method, device |
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111612503A (en) * | 2020-04-11 | 2020-09-01 | 上海淇玥信息技术有限公司 | Advertisement pushing method and device based on external page delivery touch user information and electronic equipment |
| CN111612503B (en) * | 2020-04-11 | 2024-01-23 | 上海淇玥信息技术有限公司 | Advertisement pushing method and device based on external page delivery touch user information and electronic equipment |
| CN112819550A (en) * | 2021-03-08 | 2021-05-18 | 杭州推啊网络科技有限公司 | Advertisement bidding method and system |
| CN112819550B (en) * | 2021-03-08 | 2024-04-30 | 杭州推啊网络科技有限公司 | Advertisement bidding method and system |
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Application publication date: 20190101 |