CN108984072A - Static interaction advertisement implementation method and system - Google Patents
Static interaction advertisement implementation method and system Download PDFInfo
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- CN108984072A CN108984072A CN201810695243.XA CN201810695243A CN108984072A CN 108984072 A CN108984072 A CN 108984072A CN 201810695243 A CN201810695243 A CN 201810695243A CN 108984072 A CN108984072 A CN 108984072A
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- G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
- G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
- G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
- G06F3/0481—Interaction techniques based on graphical user interfaces [GUI] based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
- G06F3/0483—Interaction with page-structured environments, e.g. book metaphor
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Abstract
The present invention relates to static interaction advertisement implementation method and systems, wherein interaction content includes picture and corresponding interaction mode explanation this method comprises: the interactive advertisement in predetermined server includes the static page of interaction content for rendering；Static page further includes having default two dimensional code；Mobile terminal jumps to preset Webpage according to the scanning to default two dimensional code；Preset Webpage is for showing for realizing the operation interface interacted with interactive advertisement；According to the scanning motion of mobile terminal interactive advertisement is added as mutual moved end in the mobile terminal for scanning default two dimensional code by predetermined server；The user of mobile terminal is operated by operation interface, generates operation data；Predetermined server generates the interaction of each mobile terminal as a result, and interaction result is sent to corresponding mobile terminal according to operation data.The attention of spectators can be effectively locked in the screen for being playing interactive advertisement by the present invention, and then can effectively improve the result of broadcast of advertisement.
Description
Technical field
The invention belongs to mobile Internet fields, in particular to static interaction advertisement implementation method and system.
Background technique
It is universal with electronic display unit (such as display screen, projection or screen), the wherein relatively broad electronics of audient
Display equipment also increasingly obtains the attention in advertisement；Typically, in the scene of cinema, cine positive film start it is previous as all
Have the link for playing advertisement.
In the prior art, the advertisement before film positive starts in cinema is similar with the mode for advertisement of televising, that is, will
Multiple advertisements according to pre-set sequence and time, on screen in the form of video content being played out to spectators successively
Come.
General points of view thinks, since the environment of movie theatre is more dark, and the AC system of film and the daily space of surrounding every
From while, also audient is kept apart with the reality that he is experienced, so as to make it physically and mentally put into the world of film,
Film audient carries out advertising in the state of being temporarily in hypnosis, so for compared with television advertising, the receiving of audient in movie theatre
Information Meter is generally higher, is easy to obtain preferable advertising results.
But inventor has found that raising and cell phone entertainment function due to mobile phone popularity rate are more and more richer
Richness, attention of the spectators of movie theatre before cine positive film starts receives the shunting of mobile phone, more and more before cine positive film starts
Spectators not in the advertisement that is currently played of concern so that the effect of advertisement is worse and worse.
Above-mentioned background technique is only that inventor possesses to export embodiment of the present invention or in export process
The technical information of middle acquistion not necessarily has been disclosed in the known skill of general public before the submission of embodiment of the present invention
Art.
Summary of the invention
In order to improve user for the focus of the display units such as screen, it is real that the present invention provides a kind of static interaction advertisements
Existing method, comprising:
Interactive advertisement in predetermined server includes the static page of interaction content for rendering, and the interaction content includes
Picture and corresponding interaction mode explanation；The static page further includes having default two dimensional code；
Mobile terminal jumps to preset Webpage according to the scanning to the default two dimensional code；The preset net
The page page includes for realizing the operation interface interacted with the interactive advertisement；
The predetermined server will scan the movement of the default two dimensional code according to the scanning motion of the mobile terminal
The interactive advertisement is added as mutual moved end in terminal；
The user of the mobile terminal illustrates to operate by the operation interface according to interaction mode, generates operand
According to；
The predetermined server generates the interaction of each mobile terminal as a result, and will be described according to the operation data
Interaction result is sent to corresponding mobile terminal.
Preferably, in embodiments of the present invention, further includes:
Wechat sharing is carried out to the interaction result by the mobile terminal.
Preferably, in embodiments of the present invention, the picture includes multiple.
Preferably, in embodiments of the present invention, the interaction mode explanation includes:
Difference is looked in two width pictures of display.
Preferably, in embodiments of the present invention, the interaction mode explanation includes:
Target item is found in the article of picture.
Preferably, in embodiments of the present invention, the predetermined server generates each movement according to the operation data
The interaction result of terminal, comprising:
According to the operation data of the mobile terminal, the score of each mobile terminal is calculated；
Statistics and ranking are carried out to the score of each mobile terminal.
In another side of the invention, a kind of static interaction advertisement realization system, including interactive terminal, default clothes are additionally provided
Business device and mobile terminal；
Interactive advertisement in predetermined server includes the static page of interaction content for rendering, and the interaction content includes
Picture and corresponding interaction mode explanation；The static page further includes having default two dimensional code；
The mobile terminal includes scanning element, for jumping to preset according to the scanning to the default two dimensional code
Webpage；The preset Webpage includes for realizing the operation interface interacted with the interactive advertisement；
Interactive unit generates operation data for illustrating to be operated according to interaction mode by the operation interface；
The predetermined server includes:
Adding unit will scan the movement of the default two dimensional code for the scanning motion according to the mobile terminal
The interactive advertisement is added as mutual moved end in terminal；
Feedback unit, for according to the operation data, generating the interaction of each mobile terminal as a result, and will be described mutual
Dynamic result is sent to corresponding mobile terminal；
Interactive terminal includes broadcast unit, single to preset display for playing the interactive advertisement of the predetermined server
Member.
Preferably, in embodiments of the present invention, the interactive terminal includes terminal.
Preferably, in embodiments of the present invention, the mobile terminal includes mobile phone.
Preferably, in embodiments of the present invention, the display unit includes movie screen, projection device, display or electricity
Screen curtain.
From the above, it can be seen that in embodiments of the present invention, setting interactive advertisement to can be with the trivial games of audience interaction；
Its concrete implementation mode be include default two dimensional code in the video of the interactive advertisement in the embodiment of the present invention, pass through scanning
Default two dimensional code, it may be convenient to the mobile terminals such as mobile phone be become into an operation and control interface, and the mobile terminal is added to mutually
In dynamic advertisement；It simultaneously further include the static page of interaction content for rendering in interactive advertisement, interaction content includes picture and right
The interaction mode explanation answered interacts in this way, spectators can carry out convenient realize by mobile terminal with interactive advertisement.In this way by
Interactivity is provided in the user of mobile terminal and display unit, it is possible to effective to improve user for the pass of display unit
Note, so as to which effectively the attention of spectators is locked in the screen for being playing interactive advertisement, and then can also have
The result of broadcast of the raising advertisement of effect.
Below by drawings and examples, technical scheme of the present invention will be described in further detail.
Detailed description of the invention
Fig. 1 is the static interaction advertisement implementation method flow diagram of one embodiment of the invention；
Fig. 2 is that the structural schematic diagram of system is realized in the static interaction advertisement of one embodiment of the invention.
Specific embodiment
With reference to the accompanying drawing, specific embodiments of the present invention will be described in detail, it is to be understood that guarantor of the invention
Shield range is not limited by the specific implementation.
In order to make the object, technical scheme and advantages of the embodiment of the invention clearer, below in conjunction with the embodiment of the present invention
In attached drawing, technical scheme in the embodiment of the invention is clearly and completely described, it is clear that described embodiment is
A part of the embodiment of the present invention, instead of all the embodiments.Based on the embodiments of the present invention, those of ordinary skill in the art
Every other embodiment obtained without creative efforts, shall fall within the protection scope of the present invention.Unless
Separately have it is other explicitly indicate that, otherwise in entire disclosure and claims, term " includes " or its transformation such as "comprising" or
" including " etc. will be understood to comprise stated element or component, and not exclude other elements or other compositions
Part.
Dedicated word " exemplary " means " being used as example, embodiment or illustrative " herein.Here as " exemplary "
Illustrated any embodiment should not necessarily be construed as preferred or advantageous over other embodiments.
In addition, in order to better illustrate the present invention, numerous details is given in specific embodiment below.
It will be appreciated by those skilled in the art that without certain details, the present invention equally be can be implemented.In some instances, for
Method well known to those skilled in the art, means, element are not described in detail, in order to highlight purport of the invention.
Fig. 1 is the flow diagram of the static interaction advertisement implementation method of the embodiment of the present invention, is specifically included:
Interactive advertisement in S11, predetermined server includes the static page of interaction content for rendering, and interaction content includes
Picture and corresponding interaction mode explanation；Static page further includes having default two dimensional code；
The concrete application scene of the embodiment of the present invention can be in a movie theater system, specifically, cinema Zhong Bao
Include projector, default computer and sound system as interactive terminal；Beyond the clouds or in cinema include preset service
Device；The spectators of cinema can be used as the user of mobile terminal；
Predetermined server is equipped with the server end of interactive game, and predetermined server can be connected to the network with interactive terminal；?
Ad break before cine positive film broadcasting, terminal of the interactive terminal as interactive advertisement can star and in Play Server
Interactive advertisement, and advertisement video picture is played in screen；Interactive terminal is also connect to play interactive advertisement with sound system
Audio content；It include preset two dimensional code in the advertisement video of interactive advertisement；At this point, working as the user of mobile terminal (i.e.
Spectators) when presetting two dimensional code to this and being scanned, on the one hand, the two dimensional code mobile terminal can be added to it is being played on mutually
In dynamic advertisement, on the other hand, the display interface of mobile terminal can also be jumped in preset Webpage, in the webpage page
In face, the interface UI including interactive operation interface for rendering；In this way, the mobile terminal of user can serve as interactive advertisement
Controlling equipment；When user carries out touch-control by touch screen, so that it may generate corresponding operation order to carry out interactive advertisement
It manipulates.
It should be noted that the embodiment of the present invention can also be applied to other application scenarios, such as the advertisement of public place
Screen, projection device etc. are launched, does not make specific limit herein.
Based on above-mentioned application scenarios, in embodiments of the present invention, the form of interactive advertisement is further optimized, make to interact
Advertisement is provided with good interactivity, thus further attract the attention rate of audient, it is specific:
Interactive advertisement in predetermined server includes the static page of interaction content for rendering, and interaction content includes picture
With corresponding interaction mode explanation；Static page further includes having default two dimensional code；In practical applications, interactive advertisement can be with quiet
The form of state picture shows, for example, two very high pictures of similarity can be shown, for allowing spectators to look for not in two pictures
Together；It is also possible in picture include many articles, to allow spectators therefrom to find target item (such as " look for your younger sister " trip
Play)；Further, it is also possible to realize answer game by picture, i.e., the topic of answer is shown in picture.In practical applications,
The ad elements (such as product introduction and performance introduction) of interactive advertisement, can be fused in static images.To make spectators exist
Just become effective audient of interactive advertisement during interactive game.
S12, mobile terminal jump to preset Webpage according to the scanning to the default two dimensional code；It is described default
Webpage include for realizing the operation interface interacted with the interactive advertisement；
In the embodiment of the present invention, for showing that the display unit of interactive advertisement can be movie screen, projection device, display
One of device or video screen, as long as the real world devices can be used in audient's presenting advertising content.User is added mutual
The mode of dynamic advertisement is realized by way of scanning the two-dimensional code；Positive in cinema is added by mobile phone with user below
For preceding interactive advertisement, to illustrate the embodiment of the present invention；
In the embodiment of the present invention, the advertisement before cine positive film is interactive advertisement, needs to show for that will move in screen
The default two dimensional code of interactive advertisement is added in terminal, in this way, user sweeps function by sweeping for mobile phone come to the progress of default two dimensional code
Scanning, on the one hand can jump to Webpage for the interface of mobile phone operation and control interface is presented and (answers for example, operation and control interface can be
The answer input interface for inscribing game, or looks for the answer selection interface of different game, or, the answer selection of " look for your younger sister " game
Interface；Answer can also be back to predetermined server by operation and control interface).
In the embodiment of the present invention, the mobile terminal of user can be used as the controlling equipment of interactive advertisement；Operation interface can be with
It is shown in the preset web page, for example, operation interface can be shown as a virtual game paddle in Webpage, this
Sample, when user realizes the operation of virtual game handle constantly by touch screen, so that it may generate corresponding operation order to carry out
The manipulation of interactive advertisement.
S13, the predetermined server will scan the default two dimensional code according to the scanning motion of the mobile terminal
The interactive advertisement is added as mutual moved end in mobile terminal；
On the other hand, the mobile terminal of user can also be added according to the scanning motion of mobile terminal for predetermined server
In interactive advertisement.
S14, mobile terminal user illustrate to operate according to interaction mode by operation interface, generate operation data；
In embodiments of the present invention, interaction mode illustrates that the game rule that can be the interactive game about interactive advertisement is said
It is bright, for example, the interaction mode explanation of answer game can be, according to the problems in picture, selected by the selection interface of mobile phone
Correct option；At this point, the option selection result of each spectators is operation data；In addition, interaction mode explanation is also possible that
Difference is looked in two width pictures of display, and you are thought that different picture region Position Number is input to answer in mobile phone
Area；In addition, interaction mode illustrates to be also possible that finds target item according to the requirement in figure in the article of picture, and in hand
The number of the answer area input target item of machine；The number of above-mentioned picture region Position Number and target item is also possible to operate
Data.In addition, interaction mode illustrates it is also possible that controlling the control pair in display unit by the virtual game handle in mobile phone
It is realized mutually as the movement of (such as game role or icon) progress position, and by clicking the acknowledgement key in virtual game handle
It is dynamic.
S15, the predetermined server generate the interaction of each mobile terminal as a result, and will according to the operation data
The interaction result is sent to corresponding mobile terminal.
" looking for difference " and " look for your younger sister " or the achievement of answer game are that predetermined server is inputted according to each spectators
Answer (i.e. operation data) is calculated；In practical applications, predetermined server can be by the achievement situation of each spectators (mutually
Dynamic result) it feeds back in the mobile phone of each spectators, such spectators are it is known that the achievement of oneself；Further, of the invention
Interaction result in embodiment may also include the ranking for having oneself achievement, specifically, according to predetermined server mobile terminal
Operation data, calculate the score of each mobile terminal；Then statistics and ranking are carried out to the score of each mobile terminal；In this way, seeing
Crowd can value of goods oneself achievement it is all carry out interactive games spectators in marks sequencing；To enhance interactive game
Interest and antagonism, to improve spectators for the attention rate of interactive advertisement.
Preferably, in embodiments of the present invention, can also by mobile terminal to include interact result interactive game
Link carries out wechat sharing.In this way, spectators' more perception of accomplishment on the one hand can be made to participate in interactive game to improve spectators
On the other hand enthusiasm is shared by wechat, can also improve the propaganda strength of interactive game, effectively to realize the present invention
The Rapid Popularization of this interactive advertisement form in embodiment.
In conclusion in embodiments of the present invention, setting interactive advertisement to can be with the trivial games of audience interaction；It has
Body is achieved in that, includes default two dimensional code in the video of the interactive advertisement in the embodiment of the present invention, default by scanning
Two dimensional code, it may be convenient to the mobile terminals such as mobile phone be become into an operation and control interface, and the mobile terminal is added to interaction extensively
In announcement；It simultaneously further include the static page of interaction content for rendering in interactive advertisement, interaction content includes picture and corresponding
Interaction mode explanation interacts in this way, spectators can carry out convenient realize by mobile terminal with interactive advertisement.In this way due to moving
The user of dynamic terminal and display unit are provided with interactivity, it is possible to the effective concern for improving user for display unit,
So as to which effectively the attention of spectators is locked in the screen for being playing interactive advertisement, and then also can be effective
Improve the result of broadcast of advertisement.
In the another side of the embodiment of the present invention, as shown in Fig. 2, additionally providing a kind of dynamic interaction advertisement realization system, packet
Include interactive terminal 01, predetermined server 02 and mobile terminal 03；
Wherein, in predetermined server 02 interactive advertisement include interaction content for rendering static page, interaction content packet
Include picture and corresponding interaction mode explanation；Static page further includes having default two dimensional code；
Mobile terminal 03 includes: scanning element (not shown), for jumping to according to the scanning to default two dimensional code
Preset Webpage；Preset Webpage includes for realizing the operation interface interacted with interactive advertisement；Interactive unit (figure
In be not shown), for illustrating to be operated according to interaction mode by operation interface, generate operation data；The embodiment of the present invention
In, mobile terminal can be mobile phone, i.e. spectators can carry out the scanning of two dimensional code by its mobile phone and realize interactive game
It is added.
Predetermined server 02 includes: adding unit (not shown), for the scanning motion according to mobile terminal, will be swept
Interactive advertisement is added as mutual moved end in the mobile terminal for having retouched default two dimensional code；Feedback unit (not shown) is used for basis
Operation data generates the interaction of each mobile terminal as a result, and interaction result is sent to corresponding mobile terminal；
Interactive terminal 01 includes broadcast unit, single to preset display for playing the interactive advertisement of predetermined server
Member.In practical applications, interactive terminal can be the computer set with cinema, is played and is interacted by predetermined server
Advertisement.
According to different application scenarios, the display unit in the embodiment of the present invention can be with the movie screen in cinema；?
It can be projection device, display or video screen for carrying out interactive advertisement dispensing in public etc. and show equipment.
The embodiment of the present invention is still come with cinema's environment for example, in cinema, including projector and movie screen,
In addition there are interactive terminal 03, interactive terminal 03 can be the computer with network module, can connect with predetermined server 01
It connects, predetermined server 01 can be cloud, is also possible in local area network, includes interactive advertisement in predetermined server 01
Content, for the access of multiple interactive terminals 03.When having arrived the play time of interactive advertisement, respectively with projector 04 and sound
The interactive terminal 03 of 05 data connection of acoustic system can obtain interactive advertisement and by projector 04 and sound system 05 come to movie theatre
Spectators play interactive advertisement.It include two dimensional code in interactive advertisement, spectators can pass through 02 pair of two dimension of its mobile terminal at this time
Code is scanned, to be added in interactive advertisement, and is gone back while being jumped in preset Webpage and move it end
End 02 can be used as the controlling equipment interacted with interactive advertisement.
From the above, it can be seen that the embodiment of the present invention is provided with interaction due to the user of mobile terminal and the content of interactive advertisement
Property, it is possible to it is effective to improve user for the concern of advertisement, so as to effectively be locked in the attention of spectators just
In the screen for playing interactive advertisement, and then it also can effectively improve the result of broadcast of advertisement.
Static interaction advertisement in the embodiment of the present invention realizes system for realizing wide about static interaction corresponding to Fig. 1
Accuse implementation method, including entity device system and corresponding software program；Due to the concrete operating principle of the embodiment of the present invention
It is identical as the static interaction advertisement implementation method in embodiment corresponding to Fig. 1 with technical effect, therefore, herein with regard to no longer carrying out
Further repeat.
Those of ordinary skill in the art will appreciate that: realize that all or part of the steps of above method embodiment can pass through
The relevant hardware of program instruction is completed, and program above-mentioned can be stored in a computer readable storage medium, the program
When being executed, step including the steps of the foregoing method embodiments is executed；And storage medium above-mentioned includes: ROM, RAM, magnetic disk or light
The various media that can store program code such as disk.
Finally, it should be noted that the above embodiments are merely illustrative of the technical solutions of the present invention, rather than its limitations；Although
Present invention has been described in detail with reference to the aforementioned embodiments, those skilled in the art should understand that: it still may be used
To modify the technical solutions described in the foregoing embodiments or equivalent replacement of some of the technical features；
And these are modified or replaceed, technical solution of various embodiments of the present invention that it does not separate the essence of the corresponding technical solution spirit and
Range.
Claims (10)
1. a kind of static interaction advertisement implementation method characterized by comprising
Interactive advertisement in predetermined server includes the static page of interaction content for rendering, and the interaction content includes picture
With corresponding interaction mode explanation；The static page further includes having default two dimensional code；
Mobile terminal jumps to preset Webpage according to the scanning to the default two dimensional code；The preset webpage page
Face includes for realizing the operation interface interacted with the interactive advertisement；
The predetermined server will scan the mobile terminal of the default two dimensional code according to the scanning motion of the mobile terminal
The interactive advertisement is added as mutual moved end；
The user of the mobile terminal illustrates to operate by the operation interface according to interaction mode, generates operation data；
The predetermined server generates the interaction of each mobile terminal as a result, and by the interaction according to the operation data
As a result it is sent to corresponding mobile terminal.
2. static interaction advertisement implementation method according to claim 1, which is characterized in that further include:
Wechat sharing is carried out to the interaction result by the mobile terminal.
3. static interaction advertisement implementation method according to claim 1, which is characterized in that the picture includes multiple.
4. static interaction advertisement implementation method according to claim 3, which is characterized in that the interaction mode illustrates to wrap
It includes:
Difference is looked in two width pictures of display, or, finding target item in the article of picture.
5. static interaction advertisement implementation method according to claim 1, which is characterized in that the interaction mode illustrates to wrap
It includes:
According to the problems in picture, correct option is selected。
6. static interaction advertisement implementation method according to claim 1, which is characterized in that the predetermined server is according to institute
Operation data is stated, the interaction result of each mobile terminal is generated, comprising:
According to the operation data of the mobile terminal, the score of each mobile terminal is calculated；
Statistics and ranking are carried out to the score of each mobile terminal.
7. system is realized in a kind of static interaction advertisement, which is characterized in that including interactive terminal, predetermined server and mobile terminal；
Interactive advertisement in predetermined server includes the static page of interaction content for rendering, and the interaction content includes picture
With corresponding interaction mode explanation；The static page further includes having default two dimensional code；
The mobile terminal includes scanning element, for jumping to preset webpage according to the scanning to the default two dimensional code
The page；The preset Webpage includes for realizing the operation interface interacted with the interactive advertisement；
Interactive unit generates operation data for illustrating to be operated according to interaction mode by the operation interface；
The predetermined server includes:
Adding unit will scan the mobile terminal of the default two dimensional code for the scanning motion according to the mobile terminal
The interactive advertisement is added as mutual moved end；
Feedback unit, for according to the operation data, generating the interaction of each mobile terminal as a result, and tying the interaction
Fruit is sent to corresponding mobile terminal；
Interactive terminal includes broadcast unit, for playing the interactive advertisement of the predetermined server to preset display unit.
8. system is realized in static interaction advertisement according to claim 7, which is characterized in that the interactive terminal includes calculating
Machine terminal.
9. system is realized in static interaction advertisement according to claim 6, which is characterized in that the mobile terminal includes hand
Machine.
10. system is realized in static interaction advertisement according to claim 7, which is characterized in that the display unit includes electricity
Shadow screen, projection device, display or video screen.
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109599039A (en) * | 2019-01-11 | 2019-04-09 | 张凯 | A kind of method and system playing e-advertising |
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| CN105611364A (en) * | 2016-03-02 | 2016-05-25 | 腾讯科技（深圳）有限公司 | Interaction method and system for portable digital device and large screen, and apparatuses |
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| CN109599039A (en) * | 2019-01-11 | 2019-04-09 | 张凯 | A kind of method and system playing e-advertising |
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Application publication date: 20181211 |