CN108876483A - A method of according to user interest advertisement - Google Patents
A method of according to user interest advertisement Download PDFInfo
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- CN108876483A CN108876483A CN201810836122.2A CN201810836122A CN108876483A CN 108876483 A CN108876483 A CN 108876483A CN 201810836122 A CN201810836122 A CN 201810836122A CN 108876483 A CN108876483 A CN 108876483A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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Abstract
The invention discloses a kind of methods according to user interest advertisement, search column, text hyperlink and picture hyperlink on target webpage are clicked by client, the automatic operation of database simultaneously will be clicked effectively and invalid clicks integration, and the highest picture concerned of effective number of clicks is pushed into main advertisement pushing column, the picture concerned of the last invalid clicks is pushed into auxiliary advertisement pushing column, the method of the invention advertisement is rationally, simply, achieve the purpose that according to user interest advertisement, realize advertisement accurately push, push effect is preferable.
Description
Technical field
The present invention relates to Internet advertising push technology field, specially a kind of side according to user interest advertisement
Method.
Background technique
Website marketing is also referred to as network marketing, is exactly to utilize digitized information and net based on Internet
The interactivity of network media belongs to a kind of shape of direct marketing come a kind of novel marketing mode for assisting marketing objectives to realize
Formula is that enterprise marketing practices the product combined with present information mechanics of communication, computer networking technology, refers to enterprise with electronics
Based on information technology, the various marketing activities that are carried out using computer network as medium and means（Network research, networking products
Exploitation, network promotion, Network Distribution, network service, internet marketing, internet marketing, on-line marketing, network marketing）General name.
It is typically all fixation that current web advertisement, which is launched, and advertising pictures are put into billboard by web editor software
In, but this method can not go to push according to user preferences, limitation is larger, and effect is poor, it would therefore be highly desirable to a kind of improved skill
Art solves the problems, such as this in the presence of the prior art.
Summary of the invention
The purpose of the present invention is to provide a kind of methods according to user interest advertisement, click target network by client
Search column, text hyperlink and picture hyperlink on page, the automatic operation of database and will effectively click with invalid clicks integrate, and
The highest picture concerned of effective number of clicks is pushed into main advertisement pushing column, the picture concerned of the last invalid clicks is pushed away
Send to auxiliary advertisement pushing column, achieve the purpose that according to user interest advertisement, realize advertisement accurately push, push effect compared with
It is good, to solve the problems mentioned in the above background technology.
To achieve the above object, the present invention provides the following technical solutions：A method of according to user interest advertisement,
Include the following steps：
Step 1：Tag label and pass will be set on target webpage in the attribute of search column, text hyperlink and picture hyperlink
Keyword, and the statistics of tag label, keyword number of clicks and webpage residence time is carried out, while storing to database；
Step 2：Main advertisement pushing column and auxiliary advertisement pushing column will be set in target webpage, and main advertisement pushing column and auxiliary advertisement push away
It send and several sub- columns is respectively set in column attribute, and is multiple according to the production of the size on main advertisement pushing column and auxiliary advertisement pushing column
Picture corresponds each picture and every sub- column, and according to image content, insertion is related super in the corresponding sub- column of picture
Link, and correlation tag label and keyword are associated with according to image content, further according to the tag label being stored in database before
It is associated with keyword data with the tag label of every a sub- column and keyword case；
Step 3：It clicks text hyperlink or picture hyperlink with tag label and keyword in target webpage and enters new page
Behind face, server returns to webpage location information data to database；
Step 4：After database determines that stopping page time is more than 20 seconds, correlation tag label and keyword data are sent to number
According to library, and remember that this tag label and keyword are once effectively clicked, which is stored to database, by the tag label and pass
The effective number of clicks of keyword is accumulative, by the automatic operation of database, by the highest tag label of effective number of clicks and keyword phase
The picture of pass pushes to main advertisement pushing column；
Step 5：When database determines that stopping page time is no more than 20 seconds, correlation tag label and keyword data are sent extremely
Database, and remember that this tag label and keyword are once clicked immediately, which is stored to database, and be associated with and transfer
Attribute is the picture of the data of this tag label and keyword, and tag label and keyword that this is clicked immediately are relevant
Picture pushes to auxiliary advertisement pushing column.
Preferably, the attribute of search column, text hyperlink and picture hyperlink passes through web page editing software in step 1
It is completed on backstage.
Preferably, the statistics of tag label, keyword number of clicks and webpage residence time can pass through third party in step 1
Platform is counted to complete.
Preferably, database is SQL database in step 1.
Compared with prior art, the beneficial effects of the invention are as follows：
Search column, text hyperlink and picture hyperlink on target webpage are clicked by client, the automatic operation of database will simultaneously have
Effect is clicked and invalid clicks integration, and the highest picture concerned of effective number of clicks is pushed to main advertisement pushing column, will be nearest
The picture concerned of invalid clicks pushes to auxiliary advertisement pushing column, achievees the purpose that be realized according to user interest advertisement
Advertisement accurately push, push effect are preferable.
Specific embodiment
The following is a clear and complete description of the technical scheme in the embodiments of the invention, it is clear that described embodiment
Only a part of the embodiment of the present invention, instead of all the embodiments.Based on the embodiments of the present invention, the common skill in this field
Art personnel every other embodiment obtained without making creative work belongs to the model that the present invention protects
It encloses.
The present invention provides a kind of technical solution：A method of according to user interest advertisement, include the following steps：
Step 1：Tag label and pass will be set on target webpage in the attribute of search column, text hyperlink and picture hyperlink
Keyword, and the statistics of tag label, keyword number of clicks and webpage residence time is carried out, while storing to database；
Step 2：Main advertisement pushing column and auxiliary advertisement pushing column will be set in target webpage, and main advertisement pushing column and auxiliary advertisement push away
It send and several sub- columns is respectively set in column attribute, and is multiple according to the production of the size on main advertisement pushing column and auxiliary advertisement pushing column
Picture corresponds each picture and every sub- column, and according to image content, insertion is related super in the corresponding sub- column of picture
Link, and correlation tag label and keyword are associated with according to image content, further according to the tag label being stored in database before
It is associated with keyword data with the tag label of every a sub- column and keyword case；
Step 3：It clicks text hyperlink or picture hyperlink with tag label and keyword in target webpage and enters new page
Behind face, server returns to webpage location information data to database；
Step 4：After database determines that stopping page time is more than 20 seconds, correlation tag label and keyword data are sent to number
According to library, and remember that this tag label and keyword are once effectively clicked, which is stored to database, by the tag label and pass
The effective number of clicks of keyword is accumulative, by the automatic operation of database, by the highest tag label of effective number of clicks and keyword phase
The picture of pass pushes to main advertisement pushing column；
Step 5：When database determines that stopping page time is no more than 20 seconds, correlation tag label and keyword data are sent extremely
Database, and remember that this tag label and keyword are once clicked immediately, which is stored to database, and be associated with and transfer
Attribute is the picture of the data of this tag label and keyword, and tag label and keyword that this is clicked immediately are relevant
Picture pushes to auxiliary advertisement pushing column.
It is complete on backstage to pass through web page editing software for the attribute of search column, text hyperlink and picture hyperlink in step 1
At web page editing software can be the one or more of them of Dreamweaver or hbuilder.
The statistics of tag label, keyword number of clicks and webpage residence time can count flat by third party in step 1
Platform is completed, and platform can be Baidu's statistics or CNZZ statistics is one such or a variety of.
Database is SQL database in step 1, and SQL is the operation commands set for aiming at database and establishing, and is a kind of function
The complete database language of energy, SQL is powerful, has become the basis of database manipulation, and now almost all of
Database supports SQL.
Inventive principle：Search column, text hyperlink and picture hyperlink on target webpage are clicked by client, database is certainly
It moves operation and will effectively click and integrated with invalid clicks, and the highest picture concerned of effective number of clicks is pushed into main advertisement and is pushed away
Column is sent, the picture concerned of the last invalid clicks is pushed into auxiliary advertisement pushing column, is reached according to user interest advertisement
Purpose, realize advertisement accurately push, push effect it is preferable.
It although an embodiment of the present invention has been shown and described, for the ordinary skill in the art, can be with
A variety of variations, modification, replacement can be carried out to these embodiments without departing from the principles and spirit of the present invention by understanding
And modification, the scope of the present invention is defined by the appended.
Claims (4)
1. a kind of method according to user interest advertisement, it is characterised in that：Include the following steps：
Step 1：Tag label and pass will be set on target webpage in the attribute of search column, text hyperlink and picture hyperlink
Keyword, and the statistics of tag label, keyword number of clicks and webpage residence time is carried out, while storing to database；
Step 2：Main advertisement pushing column and auxiliary advertisement pushing column will be set in target webpage, and main advertisement pushing column and auxiliary advertisement push away
It send and several sub- columns is respectively set in column attribute, and is multiple according to the production of the size on main advertisement pushing column and auxiliary advertisement pushing column
Picture corresponds each picture and every sub- column, and according to image content, insertion is related super in the corresponding sub- column of picture
Link, and correlation tag label and keyword are associated with according to image content, further according to the tag label being stored in database before
It is associated with keyword data with the tag label of every a sub- column and keyword case；
Step 3：It clicks text hyperlink or picture hyperlink with tag label and keyword in target webpage and enters new page
Behind face, server returns to webpage location information data to database；
Step 4：After database determines that stopping page time is more than 20 seconds, correlation tag label and keyword data are sent to number
According to library, and remember that this tag label and keyword are once effectively clicked, which is stored to database, by the tag label and pass
The effective number of clicks of keyword is accumulative, by the automatic operation of database, by the highest tag label of effective number of clicks and keyword phase
The picture of pass pushes to main advertisement pushing column；
Step 5：When database determines that stopping page time is no more than 20 seconds, correlation tag label and keyword data are sent extremely
Database, and remember that this tag label and keyword are once clicked immediately, which is stored to database, and be associated with and transfer
Attribute is the picture of the data of this tag label and keyword, and tag label and keyword that this is clicked immediately are relevant
Picture pushes to auxiliary advertisement pushing column.
2. a kind of method according to user interest advertisement according to claim 1, it is characterised in that：The step 1
The attribute of middle search column, text hyperlink and picture hyperlink passes through web page editing software to be completed on backstage.
3. a kind of method according to user interest advertisement according to claim 1, it is characterised in that：The step 1
Middle tag label, keyword number of clicks and the statistics of webpage residence time can count platform by third party and complete.
4. a kind of method according to user interest advertisement according to claim 1, it is characterised in that：The step 1
Middle database is SQL database.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810836122.2A CN108876483A (en) | 2018-07-26 | 2018-07-26 | A method of according to user interest advertisement |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810836122.2A CN108876483A (en) | 2018-07-26 | 2018-07-26 | A method of according to user interest advertisement |
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| Publication Number | Publication Date |
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| CN108876483A true CN108876483A (en) | 2018-11-23 |
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201810836122.2A Pending CN108876483A (en) | 2018-07-26 | 2018-07-26 | A method of according to user interest advertisement |
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Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20040267725A1 (en) * | 2003-06-30 | 2004-12-30 | Harik Georges R | Serving advertisements using a search of advertiser Web information |
| CN101882162A (en) * | 2010-06-29 | 2010-11-10 | 北京搜狗科技发展有限公司 | Method and system for transmitting network information |
| CN104573619A (en) * | 2014-07-25 | 2015-04-29 | 北京智膜科技有限公司 | Method and system for analyzing big data of intelligent advertisements based on face identification |
| CN106991582A (en) * | 2017-03-31 | 2017-07-28 | 北京金山安全软件有限公司 | Information popularization method and device and server |
-
2018
- 2018-07-26 CN CN201810836122.2A patent/CN108876483A/en active Pending
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20040267725A1 (en) * | 2003-06-30 | 2004-12-30 | Harik Georges R | Serving advertisements using a search of advertiser Web information |
| CN101882162A (en) * | 2010-06-29 | 2010-11-10 | 北京搜狗科技发展有限公司 | Method and system for transmitting network information |
| CN104573619A (en) * | 2014-07-25 | 2015-04-29 | 北京智膜科技有限公司 | Method and system for analyzing big data of intelligent advertisements based on face identification |
| CN106991582A (en) * | 2017-03-31 | 2017-07-28 | 北京金山安全软件有限公司 | Information popularization method and device and server |
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Application publication date: 20181123 |