CN103400283A - Advertisement pushing system and method based on home gateway - Google Patents
Advertisement pushing system and method based on home gateway Download PDFInfo
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- CN103400283A CN103400283A CN201310308248XA CN201310308248A CN103400283A CN 103400283 A CN103400283 A CN 103400283A CN 201310308248X A CN201310308248X A CN 201310308248XA CN 201310308248 A CN201310308248 A CN 201310308248A CN 103400283 A CN103400283 A CN 103400283A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L12/00—Data switching networks
- H04L12/66—Arrangements for connecting between networks having differing types of switching systems, e.g. gateways
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L12/00—Data switching networks
- H04L12/64—Hybrid switching systems
- H04L12/6418—Hybrid transport
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/12—Messaging; Mailboxes; Announcements
Abstract
The invention relates to an advertisement pushing system and an advertisement pushing method based on a home gateway and belongs to the field of advertisement pushing through an optical communication technique. The method comprises the steps that a user searches relevant advertisement contents through keywords, an advertisement platform finds resource URLs (Universal Resource Locators) related to the keywords and generates a relevant content webpage, and the relevant content webpage is fed back to a browser of the terminal user; and the advertisement platform selects home gateway equipment which searches for the keywords and enables the user to visit advertisement webpage contents in a gateway new advertisement buffer module by adopting a redirection mechanism. The advertisement pushing system and the advertisement pushing method based on the home gateway have the advantages that the accurate advertisement pushing is realized, the defects such as spam and invalid advertisement existing in the existing advertisement system can be avoided, the advertisement mode based on user needs is really realized, the contents which are really interested by the user can be pushed in the form of advertisement, and the win-win effect of advertisers and terminal equipment can be realized.
Description
Technical field
The present invention relates to the advertisement pushing field of optical communication technique, is specifically a kind of system and method for advertisement pushing based on home gateway.
Background technology
Family gateway equipment, as connecting inside and outside door and the bridge of subscriber household, it is the nucleus equipment of development digital home of operator business, support by telemanagement, remote maintenance and diagnosis, remote software upgrade, the integration of three networks business such as data, voice, IPTV are provided, obtain the entrance of internet information as the user, possessed the convenience that realizes accurate advertisement.
But existing advertisement pushing technology, be mainly by TV media, print media and various mobile terminal device, to the user, adopts the mode of broadcasting to carry out the propelling movement of advertisement, seldom relates to family gateway equipment.In addition, what take is a kind of advertisement mode that does not need to identify the advertisement user's actual need, the problem that this advertisement mode brings is: no matter whether the user needs, all deliver all advertisements of setting, mass advertising is for the user, a lot of be all do not need, invalid, easily cause the dislike that receives the user, can not realize the advocate peace situation of user's doulbe-sides' victory of advertising.
Summary of the invention
For the defect that exists in prior art, the object of the present invention is to provide a kind of system and method for advertisement pushing based on home gateway, can be according to user's search situation, the interested relevant advertisements of directive sending user, realize advocate peace user's doulbe-sides' victory of advertising.
For reaching above purpose, the invention provides a kind of system of advertisement pushing based on home gateway, comprise terminal device, family gateway equipment, access and bearer network, a plurality of business platform, terminal device is connected to access and bearer network by family gateway equipment, access and bearer network connecting Internet and a plurality of business platform, described a plurality of business platform comprises advertising platform, and advertising platform comprises: cluster processing module, the keyword query that processing terminal equipment is initiated; The keyword query module, be used for searching database and whether include the relevant resource of this keyword,, if having, returns to the URL of corresponding resource; The resource processing module, response Client-initiated resource URL request, and the webpage of correspondence and stream media information are pushed to terminal device; Resource management module, provide the uploading, delete and manage of resource of advertisement; Described family gateway equipment except standard-family's gateway system, also comprises: the deep-packet detection module, for detection of whether comprising search inquiry in packet, and extract corresponding keyword; The keyword maintenance module, be used for carrying out keyword and safeguard; Policy module, be used for defining the strategy of family gateway equipment to the terminal device advertisement; The ad content buffer module, be used for cushioning the content of pages after inquired about last time, and related content is promoted to terminal device; Communication module, mainly complete and advertising platform between communication.
On the basis of technique scheme, the described related content that is pushed by the ad content buffer module, be kept in the internal memory of family gateway equipment, and the streaming medium content that wherein video is relevant does not carry out buffer memory, exist with the URL form, by the user, click and initiate relevant resource request.
The present invention also provides a kind of advertisement sending method based on home gateway, comprise: the advertisement sending method of user input query, the user inputs the inquiry of keyword in the browser of terminal device, described deep-packet detection module is extracted keyword, and be sent to the keyword maintenance module, the keyword maintenance module searches the keyword of coupling in the local maintenance lists of keywords, call the ad content buffer module and search corresponding contents, if find, return to policy module, and, according to the strategy that pre-establishes, this corresponding contents is returned to the browser of terminal device; If do not find, by communication module, be initiated to the inquiry of the keyword of advertising platform, advertising platform finds the related resource URL of this keyword, and the relevant content page of generation, this web page contents is returned to the ad content buffer module of family gateway equipment, upgrade simultaneously the buffer memory of ad content buffer module,, according to the strategy that pre-establishes, this corresponding contents is returned to terminal user's browser; The method of advertising platform active push advertisement, advertising platform, according to the strategy that self customizes, carries out keyword query, chooses the family gateway equipment of searching for this keyword, and initiates to connect, and requires to carry out advertisement pushing; After family gateway equipment is received, upgrade the ad content buffer module, and the regulative strategy module is selected, according to the local custom strategy, enable the deep-packet detection module monitors user request of surfing the Net, adopt redirection mechanism, allow the user access advertisement web page contents in the new ad content buffer module of gateway.
On the basis of technique scheme, the detailed step of the advertisement sending method of described user input query is as follows: S11. user inputs the inquiry of keyword in the browser of terminal device, the deep-packet detection module is analyzed all messages; S12. judge that whether described message comprises the inquiry for keyword, if not, enters S13; If enter S14; S13. be not further processed; S14. extract corresponding keyword, give the keyword maintenance module; S15. after the keyword maintenance module obtained keyword, in the lists of keywords of local maintenance, whether search had the keyword of coupling, if not, enters S16; If enter S17; S16. the keyword maintenance module is initiated the inquiry of keyword to the advertising business platform by communication module, enters S19; S17. enter the advertisement pushing flow process, whether the ad content buffer module can according to keyword query in the internal memory of this locality, have content corresponding to this keyword, if enter S18; If not, enter S19; S18. this content is turned back to policy module, policy module is according to the strategy that customizes in advance, and this corresponding contents returns to the browser of terminal device; S19. the ad content buffer module passes to communication module with keyword, communication module is initiated to the inquiry of the keyword of advertising platform, the processing server of advertising platform carries out the search of keyword, find the related resource URL of this keyword, and the relevant content page of generation, the content of this webpage is turned back to family gateway equipment, upgrade the content caching in the ad content buffer module; S20., according to the strategy that pre-establishes, this corresponding contents is returned to terminal user's browser.
On the basis of technique scheme, the described strategy of customization in advance comprises that the cycle pushes, pushes while searching for first or the user pushed during the free time.
On the basis of technique scheme, described policy module, with the content that keyword query obtains, returns to the browser of terminal device, if the connection of user's click on content webpage, the resource request of initiation to advertising platform, advertising platform are presented to ad content the browser of terminal device.
On the basis of technique scheme, described ad content comprises webpage, video or audio frequency.
On the basis of technique scheme, the method of described advertising platform active push advertisement, detailed step is: the S31. advertising platform is according to the strategy that self customizes, carry out keyword query, choose the interested family gateway equipment of this keyword, be initiated to the connection of this family gateway equipment, require to carry out the propelling movement of ad content; S32. family gateway equipment is received described ad content, upgrades the ad content buffer module, and the regulative strategy module, carries out policy selection; S33. policy module, according to the strategy that self customizes, starts the deep-packet detection module; S34. the deep-packet detection module monitors is to user's online request, adopt redirection mechanism, allow the user access advertisement web page contents in the new ad content buffer module of gateway, advertisement pushing is made on the basis of technique scheme, and the strategy of described advertising platform self customization comprises that terminal device powers on first or terminal device is in idle condition.
Beneficial effect of the present invention is: realized advertisement pushing accurately, can avoid occurring the defect that exists in the existing ad systems such as waste advertisements, invalid advertisement, realized the advertisement mode that really by user's request, is promoted, can be with the real interested content of user, form with advertisement pushes, and can realize the doulbe-sides' victory of advertiser and terminal device.
Description of drawings
Fig. 1 is the schematic diagram of the embodiment of the present invention based on the advertisement pushing system of home gateway;
Fig. 2 is family gateway equipment schematic diagram in Fig. 1;
Fig. 3 is the schematic diagram of advertising platform in Fig. 1;
Fig. 4 is the advertisement sending method process flow diagram of embodiment of the present invention user input query;
Fig. 5 is the method flow diagram of embodiment of the present invention advertising platform active push advertisement.
Embodiment
Below in conjunction with drawings and Examples, the present invention is described in further detail.
As shown in Figure 1, the present invention is based on the advertisement pushing system of home gateway, comprise a plurality of terminal devices, one family gateway device, access and bearer network, a plurality of business platform, terminal device is connected to access and bearer network by family gateway equipment, access and bearer network comprise internet and dedicated network, access also connects a plurality of business platforms with bearer network, and a plurality of business platforms comprise advertising platform, voice platform, IPTV business platform etc.
As shown in Figure 3, described advertising platform comprises cluster processing module, keyword query module, resource processing module and resource management module.The keyword query that the cluster processing module is used for the initiation of processing terminal equipment, carry out cluster and process, and shares and process load, and the follow-up processing of user is directed to the processing unit of selection and processes.The keyword query module is used for searching database and whether includes the relevant resource of this keyword, and this relevant resource refers to: the resource of keyword association therewith; , if having, return to the URL of corresponding resource.Resource is processed module responds Client-initiated resource URL request, and the webpage of correspondence and stream media information are pushed to terminal device.Resource management module, provide the uploading, delete and management etc. of resource of advertisement, and advertising resource includes but not limited to the files such as webpage, audio frequency, video, and the associative operations such as inquiry for resource are provided.
As shown in Figure 2, described family gateway equipment comprises standard-family's gateway system, also comprises deep-packet detection module (DPI module), keyword maintenance module (Key module), policy module, ad content buffer module (Cache module) and communication module (Comm module).The deep-packet detection module is for detection of whether comprising search inquiry in packet; The keyword maintenance module carries out keyword to be safeguarded; Policy module is used for defining the strategy of family gateway equipment to the terminal device advertisement; Communication module mainly complete and advertising platform between communication; The ad content buffer module is used for the content of pages after buffering inquiry last time, and related content is promoted to terminal device.Related content by described ad content buffer module pushes, be kept in the internal memory of family gateway equipment, and the streaming medium content that wherein video is relevant does not carry out buffer memory, with the URL form, exists, and by the user, clicked and initiated relevant resource request.
The present invention is based on the advertisement sending method of home gateway, comprising: the method for the advertisement sending method of user input query and the advertisement of advertising business platform active push.
The advertisement sending method of user input query: the user inputs the inquiry of keyword in the browser of terminal device, described deep-packet detection module is extracted keyword, and be sent to the keyword maintenance module, the keyword maintenance module searches the keyword of coupling in the local maintenance lists of keywords, call the ad content buffer module and search corresponding contents,, if find, return to policy module, and, according to the strategy that pre-establishes, this corresponding contents is returned to the browser of terminal device; If do not find, by communication module, be initiated to the inquiry of the keyword of advertising platform, advertising platform finds the related resource URL of this keyword, and the relevant content page of generation, this web page contents is returned to the ad content buffer module of family gateway equipment, upgrade simultaneously the buffer memory of ad content buffer module,, according to the strategy that pre-establishes, this corresponding contents is returned to terminal user's browser.
The method of advertising business platform active push advertisement: the advertising business platform, according to the strategy that self customizes, carries out keyword query, chooses the family gateway equipment of searching for this keyword, and initiates to connect, and requires to carry out advertisement pushing; After family gateway equipment is received, upgrade the ad content buffer module, and the regulative strategy module is selected, according to the local custom strategy, enable the deep-packet detection module monitors user request of surfing the Net, adopt redirection mechanism, allow the user access advertisement web page contents in the new ad content buffer module of gateway.
As shown in Figure 3, be the advertisement sending method process flow diagram of embodiment of the present invention user input query, concrete steps are as follows:
S11. the user inputs the inquiry of keyword in the browser of terminal device, and the deep-packet detection module of family gateway equipment is analyzed all messages.
S12. judge that whether described message comprises the inquiry for keyword, if not, enters S13; If enter S14.
S13. be not further processed.
S14. extract corresponding keyword, give the keyword maintenance module.
S15. after the keyword maintenance module obtained keyword, in the lists of keywords of local maintenance, whether search had the keyword of coupling, if not, enters S16; If enter S17;
S16. the keyword maintenance module is initiated the inquiry of keyword to advertising platform by communication module, enters S19;
S17. enter the advertisement pushing flow process, whether the ad content buffer module can according to keyword query in the internal memory of this locality, have content corresponding to this keyword, if enter S18; If not, enter S19;
S18. this content is turned back to policy module, policy module is according to the strategy of customization in advance, and the strategy of customization comprises that the cycle pushes, pushes while searching for first, pushes when the user is idle etc. in advance, and this corresponding contents returns to the browser of terminal device.If the user is interested in relevant ad content, the link in can the click on content webpage, initiate the resource request to advertising platform, and advertising platform is presented to ad content the browser of terminal device.Ad content comprises webpage, video or audio frequency etc., presents to the terminal user, completes the displaying of content.
S19. the ad content buffer module passes to communication module with keyword, communication module is initiated to the inquiry of the keyword of advertising platform, after advertising platform is received the Client-initiated request, by the cluster processing module in advertising platform, request is directed to the lighter server of load and processes.The processing server of advertising platform carries out the search of keyword, find the related resource URL of this keyword, and the relevant content page of generation, the content of this webpage is turned back to family gateway equipment, upgrade the content caching in the ad content buffer module, so that next time, while again content being presented to terminal device, do not need by advertising platform, the buffer memory that the ad content buffer module is safeguarded is that certain size and corresponding update algorithm are arranged, and carries out refreshing of buffer memory.
S20., according to the strategy that pre-establishes, this corresponding contents is returned to terminal user's browser.
As shown in Figure 4, be the method flow diagram of embodiment of the present invention advertising platform active push advertisement, concrete steps are:
S31. advertising platform is according to the strategy that self customizes, for example will carry out advertisement pushing or the advertisement of certain series products and upgrade, carry out keyword query, choose the interested family gateway equipment of this keyword, be initiated to the connection of this family gateway equipment, require to carry out the propelling movement of ad content.
S32. family gateway equipment is received described ad content, upgrades the ad content buffer module, and the regulative strategy module, carries out policy selection.
S33. policy module, according to the strategy of self customization, powers on or device end is in idle condition etc. first as terminal device, starts the deep-packet detection module.
S34. the deep-packet detection module monitors, to user's online request, adopts redirection mechanism, allows the user access advertisement web page contents in the new ad content buffer module of gateway, advertisement pushing is given the user who uses terminal device.
The present invention is not limited to above-mentioned embodiment, for those skilled in the art, under the premise without departing from the principles of the invention, can also make some improvements and modifications, within these improvements and modifications also are considered as protection scope of the present invention.The content that is not described in detail in this instructions belongs to the known prior art of this area professional and technical personnel.
Claims (9)
1. system of the advertisement pushing based on home gateway, comprise terminal device, family gateway equipment, access and bearer network, a plurality of business platform, terminal device is connected to access and bearer network by family gateway equipment, access and bearer network connecting Internet and a plurality of business platform, it is characterized in that, described a plurality of business platform comprises advertising platform, and advertising platform comprises:
The cluster processing module, the keyword query that processing terminal equipment is initiated;
The keyword query module, be used for searching database and whether include the relevant resource of this keyword,, if having, returns to the URL of corresponding resource;
The resource processing module, response Client-initiated resource URL request, and the webpage of correspondence and stream media information are pushed to terminal device;
Resource management module, provide the uploading, delete and manage of resource of advertisement;
Described family gateway equipment except standard-family's gateway system, also comprises:
The deep-packet detection module, for detection of whether comprising search inquiry in packet, and extract corresponding keyword;
The keyword maintenance module, be used for carrying out keyword and safeguard;
Policy module, be used for defining the strategy of family gateway equipment to the terminal device advertisement;
The ad content buffer module, be used for cushioning the content of pages after inquired about last time, and related content is promoted to terminal device;
Communication module, mainly complete and advertising platform between communication.
2. the system of the advertisement pushing based on home gateway as claimed in claim 1, it is characterized in that: the described related content that is pushed by the ad content buffer module, be kept in the internal memory of family gateway equipment, the streaming medium content that wherein video is relevant does not carry out buffer memory, exist with the URL form, by the user, click and initiate relevant resource request.
3. the advertisement sending method based on home gateway based on system in claim 1, is characterized in that, comprising:
The advertisement sending method of user input query, the user inputs the inquiry of keyword in the browser of terminal device, described deep-packet detection module is extracted keyword, and being sent to the keyword maintenance module, the keyword maintenance module searches the keyword of coupling in the local maintenance lists of keywords, call the ad content buffer module and search corresponding contents, if find, return to policy module, and, according to the strategy that pre-establishes, this corresponding contents is returned to the browser of terminal device; If do not find, by communication module, be initiated to the inquiry of the keyword of advertising platform, advertising platform finds the related resource URL of this keyword, and the relevant content page of generation, this web page contents is returned to the ad content buffer module of family gateway equipment, upgrade simultaneously the buffer memory of ad content buffer module,, according to the strategy that pre-establishes, this corresponding contents is returned to terminal user's browser;
The method of advertising platform active push advertisement, advertising platform, according to the strategy that self customizes, carries out keyword query, chooses the family gateway equipment of searching for this keyword, and initiates to connect, and requires to carry out advertisement pushing; After family gateway equipment is received, upgrade the ad content buffer module, and the regulative strategy module is selected, according to the local custom strategy, enable the deep-packet detection module monitors user request of surfing the Net, adopt redirection mechanism, allow the user access advertisement web page contents in the new ad content buffer module of gateway.
4. the advertisement sending method based on home gateway as claimed in claim 3, it is characterized in that: the detailed step of the advertisement sending method of described user input query is as follows:
S11. the user inputs the inquiry of keyword in the browser of terminal device, and the deep-packet detection module is analyzed all messages;
S12. judge that whether described message comprises the inquiry for keyword, if not, enters S13; If enter S14;
S13. be not further processed;
S14. extract corresponding keyword, give the keyword maintenance module;
S15. after the keyword maintenance module obtained keyword, in the lists of keywords of local maintenance, whether search had the keyword of coupling, if not, enters S16; If enter S17;
S16. the keyword maintenance module is initiated the inquiry of keyword to the advertising business platform by communication module, enters S19;
S17. enter the advertisement pushing flow process, whether the ad content buffer module can according to keyword query in the internal memory of this locality, have content corresponding to this keyword, if enter S18; If not, enter S19;
S18. this content is turned back to policy module, policy module is according to the strategy that customizes in advance, and this corresponding contents returns to the browser of terminal device;
S19. the ad content buffer module passes to communication module with keyword, communication module is initiated to the inquiry of the keyword of advertising platform, the processing server of advertising platform carries out the search of keyword, find the related resource URL of this keyword, and the relevant content page of generation, the content of this webpage is turned back to family gateway equipment, upgrade the content caching in the ad content buffer module;
S20., according to the strategy that pre-establishes, this corresponding contents is returned to terminal user's browser.
5. the advertisement sending method based on home gateway as claimed in claim 4 is characterized in that: the described strategy of customization in advance comprises that the cycle pushes, pushes while searching for first or the user pushes when idle.
6. the advertisement sending method based on home gateway as claimed in claim 4, it is characterized in that: the content that described policy module obtains keyword query, return to the browser of terminal device, if the connection of user's click on content webpage, the resource request of initiation to advertising platform, advertising platform are presented to ad content the browser of terminal device.
7. the advertisement sending method based on home gateway as claimed in claim 6, it is characterized in that: described ad content comprises webpage, video or audio frequency.
8. the advertisement sending method based on home gateway as claimed in claim 3 is characterized in that: the method for described advertising platform active push advertisement, and detailed step is:
S31. advertising platform, according to the strategy that self customizes, carries out keyword query, chooses the interested family gateway equipment of this keyword, is initiated to the connection of this family gateway equipment, requires to carry out the propelling movement of ad content;
S32. family gateway equipment is received described ad content, upgrades the ad content buffer module, and the regulative strategy module, carries out policy selection;
S33. policy module, according to the strategy that self customizes, starts the deep-packet detection module;
S34. the deep-packet detection module monitors, to user's online request, adopts redirection mechanism, allows the user access advertisement web page contents in the new ad content buffer module of gateway, advertisement pushing is given the user who uses terminal device.
9. the advertisement sending method based on home gateway as claimed in claim 8 is characterized in that: the strategy of described advertising platform self customization comprises that terminal device powers on first or terminal device is in idle condition.
Priority Applications (3)
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| CN201310308248.XA CN103400283B (en) | 2013-07-22 | 2013-07-22 | A kind of advertisement push system based on home gateway and method |
| PCT/CN2014/083762 WO2015010664A1 (en) | 2013-07-22 | 2014-08-06 | Home gateway-based system and method for advertisement pushing |
| RU2015156798A RU2630380C9 (en) | 2013-07-22 | 2014-08-06 | System and advertising push method (push) based on home gateway |
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| CN201310308248.XA CN103400283B (en) | 2013-07-22 | 2013-07-22 | A kind of advertisement push system based on home gateway and method |
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| CN103400283A true CN103400283A (en) | 2013-11-20 |
| CN103400283B CN103400283B (en) | 2016-02-10 |
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| CN (1) | CN103400283B (en) |
| RU (1) | RU2630380C9 (en) |
| WO (1) | WO2015010664A1 (en) |
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| CN102547610A (en) * | 2010-12-31 | 2012-07-04 | 华为技术有限公司 | Message processing method, device and system |
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Also Published As
| Publication number | Publication date |
|---|---|
| RU2015156798A (en) | 2017-08-28 |
| RU2630380C2 (en) | 2017-09-07 |
| RU2630380C9 (en) | 2018-01-18 |
| CN103400283B (en) | 2016-02-10 |
| WO2015010664A1 (en) | 2015-01-29 |
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