CN108876467A - Advertisement placement method and device - Google Patents
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Abstract
This application discloses a kind of advertisement placement method and devices.The advertisement placement method includes：Receive video image；Identify target object relevant to default ad content in the video image；And default ad content is launched according to the target object, wherein the default ad content includes at least：Government affairs safety advertisement.The application passes through target object relevant to default ad content in identification video image, achieved the purpose that launch default ad content according to the target object, so solve as government affairs safety advertisement advertising method in the related technology it is time-consuming and laborious caused by the poor technical problem of the effect of publicity.In addition, artificial intelligence visual pattern identification technology has been applied on the safety advertisement of government affairs public good publicity using government affairs safety advertisement advertising method provided by the present application, advertising effect is preferable.
Description
Technical field
This application involves artificial intelligence to identify field, in particular to a kind of advertisement placement method and device.
Background technique
Government affairs safe drumbeating method in the related technology, mostly to widen word banner in curbside road, in public transport subway quotient
Public good safety advertisement is puted up in the billboards of public places such as field, the form that public good safe drumbeating piece is intercutted in TV programme is
It is main.But these show the mode of advertisement to people, can not targetedly be shown according to different occasions to different crowds
Different advertisements.And in the epoch based on intellectual product, people will not be spent mostly on too many time browse advertisements column
Content.This allows for the effect that the mode that this manual ad is launched does not have good advertising, causes government affairs wide safely
It accuses and launches the problem time-consuming and laborious, the effect of publicity is poor.
For the problem that government affairs safety advertisement the effect of publicity in the related technology is poor, effective solution side is not yet proposed at present
Case.
Summary of the invention
The main purpose of the application is to provide a kind of advertisement placement method and device, is pacified with solving government affairs in the related technology
The poor problem of full advertising effect.
To achieve the goals above, according to the one aspect of the application, a kind of advertisement placement method is provided.
Include according to the advertisement placement method of the application：Receive video image；It identifies in the video image and default wide
Accuse the relevant target object of content；And default ad content is launched according to the target object, wherein in the default advertisement
Appearance includes at least：Government affairs safety advertisement.
Further, the reception video image includes：
Pretreatment obtains video image；And
The video image is received from image information carrier, wherein the video image includes：Recorded video information
And/or live video information.
Further, target object relevant to default ad content further includes in the identification video image：
Judge whether to have in the video image target scene relevant to the default ad content；And
If there is target scene relevant to the default ad content in the video image, the video is identified
Target scene relevant to default ad content in image.
Further, target object relevant to default ad content further includes in the identification video image：
Judge whether to have in the video image target object relevant to the default ad content；And
If there is target object relevant to the default ad content in the video image, the video is identified
Target object relevant to default ad content in image.
Further, described to include according to the default ad content of target object dispensing：
It is safe from government affairs relevant to the target object in the video image are transferred in the advertising database pre-established
Advertisement；And
The government affairs safety advertisement is thrown in image information carrier.
To achieve the goals above, according to the another aspect of the application, a kind of advertisement delivery device is provided.
Include according to the advertisement delivery device of the application：
Receiving module, for receiving video image；
Identification module, for identification target object relevant to default ad content in the video image；And
Putting module, for launching default ad content according to the target object, wherein the default ad content is extremely
Include less：Government affairs safety advertisement.
Further, the receiving module includes：
Processing unit obtains video image for pre-processing；And
Receiving unit, for receiving the video image from image information carrier, wherein the video image includes：
Recorded video information and/or live video information.
Further, the identification module includes：
First judging unit, for judging whether to have in the video image target relevant to the default ad content
Scene；And
First recognition unit, if there is target scene relevant to the default ad content in the video image,
Go out target scene relevant to default ad content in the video image for identification.
Further, the identification module includes：
Second judgment unit, for judging whether to have in the video image target relevant to the default ad content
Object；And
Second recognition unit, if there is target object relevant to the default ad content in the video image,
Go out target object relevant to default ad content in the video image for identification.
Further, the putting module includes：
Unit is transferred, for from transferring in the advertising database pre-established and the target object phase in the video image
The government affairs safety advertisement of pass；And
Unit is launched, for the government affairs safety advertisement to be thrown in image information carrier.
In the embodiment of the present application, in the video image and default by identifying by the way of receiving video image
The relevant target object of ad content has achieved the purpose that launch default ad content according to the target object, to realize
The technical effect of government affairs safety advertisement the effect of publicity is improved, and then is solved since government affairs safety advertisement publicizes in the related technology
The poor technical problem of the effect of publicity caused by method is time-consuming and laborious.
Detailed description of the invention
The attached drawing constituted part of this application is used to provide further understanding of the present application, so that the application's is other
Feature, objects and advantages become more apparent upon.The illustrative examples attached drawing and its explanation of the application is for explaining the application, not
Constitute the improper restriction to the application.In the accompanying drawings：
Fig. 1 is the advertisement placement method flow diagram according to the application first embodiment；
Fig. 2 is the advertisement placement method flow diagram according to the application second embodiment；
Fig. 3 is the advertisement placement method flow diagram according to the application 3rd embodiment；
Fig. 4 is the advertisement placement method flow diagram according to the application fourth embodiment；
Fig. 5 is the advertisement placement method flow diagram according to the 5th embodiment of the application；
Fig. 6 is the advertisement delivery device structural schematic diagram according to the application first embodiment；
Fig. 7 is the advertisement delivery device structural schematic diagram according to the application second embodiment；
Fig. 8 is the advertisement delivery device structural schematic diagram according to the application 3rd embodiment；
Fig. 9 is the advertisement delivery device structural schematic diagram according to the application fourth embodiment；And
Figure 10 is the advertisement delivery device structural schematic diagram according to the 5th embodiment of the application；
Specific embodiment
In order to make those skilled in the art more fully understand application scheme, below in conjunction in the embodiment of the present application
Attached drawing, the technical scheme in the embodiment of the application is clearly and completely described, it is clear that described embodiment is only
The embodiment of the application a part, instead of all the embodiments.Based on the embodiment in the application, ordinary skill people
Member's every other embodiment obtained without making creative work, all should belong to the model of the application protection
It encloses.
It should be noted that the description and claims of this application and term " first " in above-mentioned attached drawing, "
Two " etc. be to be used to distinguish similar objects, without being used to describe a particular order or precedence order.It should be understood that using in this way
Data be interchangeable under appropriate circumstances, so as to embodiments herein described herein.In addition, term " includes " and " tool
Have " and their any deformation, it is intended that cover it is non-exclusive include, for example, containing a series of steps or units
Process, method, system, product or equipment those of are not necessarily limited to be clearly listed step or unit, but may include without clear
Other step or units listing to Chu or intrinsic for these process, methods, product or equipment.
Advertisement placement method in the application, by receiving video image；Identify in the video image with default advertisement
The relevant target object of content；And default ad content is launched according to the target object, wherein the default ad content
It includes at least：Government affairs safety advertisement.By image recognition technology, video content and government affairs safety advertisement can be carried out in content
Strong association, to viewing video user play the role of reinforce impression, increase warn, thus realize improve government affairs safety
The technical effect of advertising effect.The safety that artificial intelligence visual pattern identification technology has been applied to the publicity of government affairs public good is wide
On announcement.
It should be noted that in the absence of conflict, the features in the embodiments and the embodiments of the present application can phase
Mutually combination.The application is described in detail below with reference to the accompanying drawings and in conjunction with the embodiments.
As shown in Figure 1, this application involves a kind of advertisement placement method, which includes：
Step S100 receives video image.
When some application program in terminal, for example, receiving the video figure when video website etc. is playing video image
Picture.
Step S101 identifies target object relevant to default ad content in the video image.
Using artificial intelligence computer identification technology, the video played in video website or the video being broadcast live are believed
Number carry out identifying processing, and by being matched with the ad content pre-set, and then identify in video image with
The default relevant target object of ad content.
It should be noted that artificial intelligence computer identification technology can be, the prior art is all can to execute image recognition
The machine learning techniques of processing.For example, can be convolutional neural networks.
Step S102 launches default ad content according to the target object, wherein the default ad content at least wraps
It includes：Government affairs safety advertisement.
After identifying target object relevant to default ad content in video image, launch and the target object phase
The ad content of pass.The ad content can be government affairs safety advertisement, such as be directed to the associated scenario of government affairs public good security needs,
Such as：The scenes such as fire, public security bureau, public transport, road street carry out machine recognition, and are identifying suitable scene
In, launch corresponding government affairs safety advertisement.Certain ad content can also be set as according to actual needs other kinds of
Perhaps commercial advertisement in public service ads.
The application utilizes artificial intelligence visual pattern identification technology, carries out identifying processing, nothing to video or live video stream
Manpower is needed, using the drop mechanisms of full automation, provides a kind of convenient and fast advertisement dispensing form；In addition, being known by image
Other technology, carries out the strong association in content for video content and government affairs safety advertisement, plays reinforcement to the user of viewing video
Impression, the effect for increasing warning, to realize the technical effect for improving government affairs safety advertisement the effect of publicity.
It, can be targetedly according to different occasions to not by way of launching in above-mentioned video to government affairs safety advertisement
Same crowd shows different government affairs safety advertisements.It is one kind broadcasts carriers by products such as intelligent players, meets target group and be willing to
Meaning spends the government affairs safety advertisement content in longer ground time browsing investment video content.
As shown in Fig. 2, the reception video image includes：
Step S200, pretreatment obtain video image.
Using artificial intelligence computer identification technology, the video played in video website or the video being broadcast live are believed
It number is pre-processed.Pretreatment includes：Data markers, data training and data identifying processing, to obtain required form
Video image.By machine learning techniques, to be arrived to target object/scene progress feature extraction, Feature Selection, latent structure
Feature learning model.
Step S201 receives the video image from image information carrier, wherein the video image includes：It has recorded
Video information processed and/or live video information.
The video image obtained after treatment is received, the type of video image can carry out according to actual needs correspondingly
Adjustment, for example, it may be the video recorded in advance or the video being broadcast live.Image information carrier refers to embedding browser
H5 player or local player.
Specifically, the video played in video website is watched in user or server receives the vision signal being broadcast live
When, processing obtains the video image of required form.And can adjust accordingly the type of video image according to actual needs,
Initialization process is carried out to video image.Initialization process is mainly image tagged, image training and establishes image recognition
Model.
As shown in figure 3, target object relevant to default ad content further includes in the identification video image：
Step S300 judges whether to have in the video image target scene relevant to the default ad content.
Default ad content can be configured according to actual needs, such as may include：Fire safety advertisement is abided by and is handed over
Whether logical regular ad, advertisement etc. of fighting crime, judge to have in the video image received relevant to above-mentioned ad content
Target scene.Target scene relevant to above-mentioned ad content for example can be：Fire scenario occurs, with fire safety advertisement phase
It closes；It is by the scene of street intersections, then related to advertisement of observing traffic rules and regulations；There is police to pass in and out in identifying video image public
The scene that An Juhuo police occurs is then related to advertisement of fighting crime.
Step S301 is identified if there is target scene relevant to the default ad content in the video image
Target scene relevant to default ad content in the video image out.
If occurring target scene relevant to the above-mentioned ad content preset in video image, institute is had identified
State target scene relevant to default ad content in video image.
It, can be targetedly according to difference in such a way that the target scene in above-mentioned video is launched to government affairs safety advertisement
Occasion different government affairs safety advertisements is shown to different crowds.It is one kind broadcasts carriers by products such as intelligent players, meets
Target group is being ready to spend the government affairs safety advertisement content in longer ground time browsing investment video content.
As shown in figure 4, target object relevant to default ad content further includes in the identification video image：
Step S400 judges whether to have in the video image target object relevant to the default ad content.
Default ad content can be configured according to actual needs, such as may include：Fire safety advertisement is abided by and is handed over
Whether logical regular ad, advertisement etc. of fighting crime, judge to have in the video image received relevant to above-mentioned ad content
Target object.Target object relevant to above-mentioned ad content can be flame, related to fire safety advertisement；Street intersections,
It is then related to advertisement of observing traffic rules and regulations；Identifying video image Zhong You public security bureau building or police, the appearance of public security printed words, then
It is related to advertisement of fighting crime.
Step S401 is identified if there is target object relevant to the default ad content in the video image
Target object relevant to default ad content in the video image out.
If occurring target object relevant to the above-mentioned ad content preset in video image, institute is had identified
State target object relevant to default ad content in video image.
It, can be targetedly according to difference in such a way that the target object in above-mentioned video is launched to government affairs safety advertisement
Occasion different government affairs safety advertisements is shown to different crowds.It is one kind broadcasts carriers by products such as intelligent players, meets
Target group is ready to spend the government affairs safety advertisement content in longer ground time browsing investment video content.
As shown in figure 5, described include according to the default ad content of target object dispensing：
Step S500, it is relevant to the target object in the video image from being transferred in the advertising database pre-established
Government affairs safety advertisement.
Advertising database is pre-established, can store various types of ad contents, such as government affairs in the advertising database
Public service ads or the other kinds of commercial advertisements such as safety.It is transferred out from the database by above-mentioned processing, identification process
Government affairs safety advertisement relevant to the target object in the video image.
The government affairs safety advertisement is thrown in image information carrier by step S501.
It will launch from the government affairs safety advertisement transferred out in above-mentioned database into image information carrier, realize government affairs safety
The effect of publicity of advertisement.
To achieve the goals above, according to the another aspect of the application, a kind of advertisement delivery device is provided.
As shown in fig. 6, the advertisement delivery device according to the application includes：Receiving module 1, for receiving video image；Know
Other module 2, for identification target object relevant to default ad content in the video image；And putting module 3, it is used for
Default ad content is launched according to the target object, wherein the default ad content includes at least：Government affairs safety advertisement.
When some application program, such as video website etc. in terminal are playing video image, pass through receiving module
Receive the video image.Using artificial intelligence computer identification technology, by processing module to the view played in video website
Frequency or the vision signal being broadcast live carry out identifying processing, and by being matched with the ad content pre-set, in turn
Target object relevant to default ad content is identified in video image.It should be noted that artificial intelligence computer is known
Other technology can be all machine learning techniques that can execute image recognition processing of the prior art.For example, can be convolution mind
Through network.After identifying target object relevant to default ad content in video image by identification module, pass through throwing
Amplification module launches ad content relevant to the target object.The ad content can be government affairs safety advertisement, such as be directed to political affairs
The associated scenario of business public good security needs, such as：The scenes such as fire, public security bureau, public transport, road street carry out machine
Identification, and in identifying suitable scene, launch corresponding government affairs safety advertisement.Certain ad content can also basis
Actual demand is set as perhaps commercial advertisement in other kinds of public service ads.
The application utilizes artificial intelligence visual pattern identification technology, carries out identifying processing, nothing to video or live video stream
Manpower is needed, using the drop mechanisms of full automation, provides a kind of convenient and fast advertisement dispensing form；In addition, being known by image
Other technology, carries out the strong association in content for video content and government affairs safety advertisement, plays reinforcement to the user of viewing video
Impression, the effect for increasing warning, to realize the technical effect for improving government affairs safety advertisement the effect of publicity.
It, can be targetedly according to different occasions to not by way of launching in above-mentioned video to government affairs safety advertisement
Same crowd shows different government affairs safety advertisements.It is one kind broadcasts carriers by products such as intelligent players, meets target group and be willing to
Meaning spends the government affairs safety advertisement content in longer ground time browsing investment video content.
As shown in fig. 7, the receiving module 1 includes：Processing unit 11 obtains video image for pre-processing；And it connects
Unit 12 is received, for receiving the video image from image information carrier, wherein the video image includes：View is recorded
Frequency information and/or live video information.
Using artificial intelligence computer identification technology, through the processing unit to the video played in video website or
The vision signal of live streaming is pre-processed.Pretreatment includes：Data markers, data training and data identifying processing, thus
To the video image of required form.By machine learning techniques, to carry out feature extraction to target object/scene, feature is selected
It takes, latent structure to feature learning model.The video image obtained after treatment is received by receiving unit, video image
Type can carry out various adjustment according to actual needs, such as can be the video recorded in advance or the video being broadcast live.
As shown in figure 8, the identification module 2 includes：First judging unit 21, for judge in the video image whether
There is target scene relevant to the default ad content；And first recognition unit 22, if having in the video image with
The relevant target scene of the default ad content then goes out relevant to default ad content in the video image for identification
Target scene.
Default ad content can be configured according to actual needs, such as may include：Fire safety advertisement is abided by and is handed over
Logical regular ad, advertisement etc. of fighting crime, whether have in the video image received by the judgement of the first judging unit with it is upper
State the relevant target scene of ad content.Target scene relevant to above-mentioned ad content for example can be：Fire scenario occurs,
It is related to fire safety advertisement；It is by the scene of street intersections, then related to advertisement of observing traffic rules and regulations；Identifying video figure
There is the scene that police passes in and out public security bureau or police occurs as in, then it is related to advertisement of fighting crime.If occurred in video image
Relevant to the above-mentioned ad content preset target scene, then identified in the video image by the first recognition unit
Target scene relevant to default ad content.
As shown in figure 9, the identification module 2 includes：Second judgment unit 23, for judge in the video image whether
There is target object relevant to the default ad content；And second recognition unit 24, if having in the video image with
The relevant target object of the default ad content then goes out relevant to default ad content in the video image for identification
Target object.
Default ad content can be configured according to actual needs, such as may include：Fire safety advertisement is abided by and is handed over
Logical regular ad, advertisement etc. of fighting crime, whether have in the video image received by second judgment unit judgement with it is upper
State the relevant target object of ad content.Target object relevant to above-mentioned ad content can be flame, wide with fire safety
It accuses related；Street intersections are then related to advertisement of observing traffic rules and regulations；Identifying video image Zhong You public security bureau building, police
Or public security printed words occur, then it is related to advertisement of fighting crime.If occur in video image in the above-mentioned advertisement preset
Hold relevant target object, then mesh relevant to default ad content in the video image is identified by the second recognition unit
Mark object.
It, can be targetedly according to difference in such a way that the target object in above-mentioned video is launched to government affairs safety advertisement
Occasion different government affairs safety advertisements is shown to different crowds.It is one kind broadcasts carriers by products such as intelligent players, meets
Target group is ready to spend the government affairs safety advertisement content in longer ground time browsing investment video content.
As shown in Figure 10, the putting module 3 includes：Unit 31 is transferred, for from the advertising database pre-established
Transfer government affairs safety advertisement relevant to the target object in the video image；And unit 32 is launched, it is used for the political affairs
Business safety advertisement is thrown in image information carrier.
Advertising database is pre-established by establishing unit, can store in the advertising database in various types of advertisements
Hold, such as public service ads or the other kinds of commercial advertisement such as government affairs safety.By above-mentioned processing, identification process from the data
Go out government affairs safety advertisement relevant to the target object in the video image by transferring module calls in library.It will be from above-mentioned number
It is launched by putting module into image information carrier according to the government affairs safety advertisement transferred out in library, realizes government affairs safety advertisement
The effect of publicity.
It can be seen from the above description that the application realizes following technical effect：Using the side for receiving video image
Formula has been reached by identifying target object relevant to default ad content in the video image according to the target object
The purpose of default ad content is launched, to realize the technical effect for improving government affairs safety advertisement the effect of publicity.
The foregoing is merely preferred embodiment of the present application, are not intended to limit this application, for the skill of this field
For art personnel, various changes and changes are possible in this application.Within the spirit and principles of this application, made any to repair
Change, equivalent replacement, improvement etc., should be included within the scope of protection of this application.
Claims (10)
1. a kind of advertisement placement method, which is characterized in that including：
Receive video image；
Identify target object relevant to default ad content in the video image；And
Default ad content is launched according to the target object, wherein the default ad content includes at least：Government affairs are wide safely
It accuses.
2. advertisement placement method according to claim 1, which is characterized in that the reception video image includes：
Pretreatment obtains video image；And
The video image is received from image information carrier, wherein the video image includes：Recorded video information and/
Or live video information.
3. advertisement placement method according to claim 1, which is characterized in that in the identification video image and default
The relevant target object of ad content further includes：
Judge whether to have in the video image target scene relevant to the default ad content；And
If there is target scene relevant to the default ad content in the video image, the video image is identified
In target scene relevant to default ad content.
4. advertisement placement method according to claim 1, which is characterized in that in the identification video image and default
The relevant target object of ad content further includes：
Judge whether to have in the video image target object relevant to the default ad content；And
If there is target object relevant to the default ad content in the video image, the video image is identified
In target object relevant to default ad content.
5. advertisement placement method according to claim 1, which is characterized in that described launched according to the target object is preset
Ad content includes：
From transferring government affairs safety advertisement relevant to the target object in the video image in the advertising database pre-established；
And
The government affairs safety advertisement is thrown in image information carrier.
6. a kind of advertisement delivery device, which is characterized in that including：
Receiving module, for receiving video image；
Identification module, for identification target object relevant to default ad content in the video image；And
Putting module, for launching default ad content according to the target object, wherein the default ad content at least wraps
It includes：Government affairs safety advertisement.
7. advertisement delivery device according to claim 6, which is characterized in that the receiving module includes：
Processing unit obtains video image for pre-processing；And
Receiving unit, for receiving the video image from image information carrier, wherein the video image includes：It has recorded
Video information processed and/or live video information.
8. advertisement delivery device according to claim 6, which is characterized in that the identification module includes：
First judging unit, for judging whether to have in the video image target field relevant to the default ad content
Scape；And
First recognition unit is used for if there is target scene relevant to the default ad content in the video image
Identify target scene relevant to default ad content in the video image.
9. advertisement delivery device according to claim 6, which is characterized in that the identification module includes：
Second judgment unit, for judging whether to have in the video image object relevant to the default ad content
Body；And
Second recognition unit is used for if there is target object relevant to the default ad content in the video image
Identify target object relevant to default ad content in the video image.
10. advertisement delivery device according to claim 6, which is characterized in that the putting module includes：
Unit is transferred, for relevant to the target object in the video image from transferring in the advertising database pre-established
Government affairs safety advertisement；And
Unit is launched, for the government affairs safety advertisement to be thrown in image information carrier.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810690989.1A CN108876467A (en) | 2018-06-28 | 2018-06-28 | Advertisement placement method and device |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201810690989.1A CN108876467A (en) | 2018-06-28 | 2018-06-28 | Advertisement placement method and device |
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| CN108876467A true CN108876467A (en) | 2018-11-23 |
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| CN201810690989.1A Pending CN108876467A (en) | 2018-06-28 | 2018-06-28 | Advertisement placement method and device |
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| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
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