CN108848393A

CN108848393A - Entrance methods of exhibiting, device, equipment and storage medium

Info

Publication number: CN108848393A
Application number: CN201810835921.8A
Authority: CN
Inventors: 李伟杰
Original assignee: Guangzhou Kugou Computer Technology Co Ltd
Current assignee: Guangzhou Kugou Computer Technology Co Ltd
Priority date: 2018-07-26
Filing date: 2018-07-26
Publication date: 2018-11-20
Anticipated expiration: 2038-07-26
Also published as: CN108848393B

Abstract

The present invention provides a kind of entrance methods of exhibiting, device, equipment and storage mediums, belong to network technique field.The present invention provides the water conservancy diversion mechanism for competing product user and potential user, by the user identifier using user for obtaining the first multimedia application and the second multimedia application, it can be found that the competing product user of target service, the user of the first multimedia application was used in historical time section by obtaining, it can be found that the potential user of target service, using these users as target user, when target user logs in the first multimedia application, these target users can be directed to, the entrance of target service is shown in the page of the first multimedia application, to improve the specific aim of entrance displaying, since target user is interested in target service, it is higher using the probability of target service, target service is used by guiding target user, it can be improved the conversion ratio of the page of the first multimedia application.

Description

Entrance methods of exhibiting, device, equipment and storage medium

Technical field

The present invention relates to network technique field, in particular to a kind of entrance methods of exhibiting, device, equipment and storage medium.

Background technique

With the development of network technology and direct seeding technique, current multimedia application can not only provide music, sound Traditional multimedia services such as happy downloading, can also provide live broadcast service.It, can be more in order to attract user using live broadcast service The entrance of live broadcast service is shown on the page of media application, when the user clicks the entrance of live broadcast service, i.e., it can be from multimedia application Page jump to live broadcast service the page, to guide user using live broadcast service.

Currently, each terminal when running multimedia application, can keep communicating, more matchmakers with the server of multimedia application The server of body application can push pre-set entrance to each terminal and show that information, each terminal receive entrance and shows letter After breath, it can show that information shows the entrance of live broadcast service on the page of multimedia application according to the entrance.

Above scheme is lack of pertinence, causes more to all entrances with displaying live broadcast service per family of multimedia application The conversion ratio of the page of media application is lower.

Summary of the invention

The embodiment of the invention provides a kind of entrance methods of exhibiting, device, equipment and storage mediums, are able to solve related skill The displaying process of entrance is lack of pertinence in art, the technical problem for causing the conversion ratio of the page of multimedia application lower.It is described Technical solution is as follows：

On the one hand, a kind of entrance methods of exhibiting is provided, the method includes：

The user identifier of at least one target user is obtained, the target user is the first multimedia application and more than second Media application uses user, and/or uses the user of first multimedia application in historical time section, more than described first Media application and second multimedia application are provided which target service；

When receiving the logging request of terminal, the user identifier that the logging request carries is obtained；

When the user identifier belongs to the user identifier of at least one target user, obtains entrance and shows information, The entrance shows that information is used in the page of first multimedia application, shows the entrance of the target service；

The entrance, which is sent, to the terminal shows information.

In a kind of possible realization, the acquisition entrance shows information, including：

According to the information of direct broadcasting room, obtains first entrance and show that information, the first entrance show that information is used for described In the page of first multimedia application, the first entrance of the direct broadcasting room is shown.

In a kind of possible realization, the method also includes：

According to target main broadcaster's way of recommendation, obtains and believe with the direct broadcasting room of the matched main broadcaster of the target main broadcaster way of recommendation Breath.

It is described according to target main broadcaster's way of recommendation in a kind of possible realization, it obtains and target main broadcaster recommendation side Before the direct broadcasting room information of the matched main broadcaster of formula, the method also includes：

From at least one main broadcaster's way of recommendation, the target main broadcaster way of recommendation is selected.

It is described from least one main broadcaster's way of recommendation in a kind of possible realization, select the target main broadcaster to recommend Mode, including：

According to the priority of at least one main broadcaster's way of recommendation, from least one main broadcaster's way of recommendation, choosing The highest main broadcaster's way of recommendation of priority is selected, as the target main broadcaster way of recommendation.

It is described according to target main broadcaster's way of recommendation in a kind of possible realization, it obtains and target main broadcaster recommendation side The direct broadcasting room information of the matched main broadcaster of formula, including：

According to first main broadcaster's way of recommendation that popular main broadcaster recommends, the direct broadcasting room information of at least one popular main broadcaster is obtained； And/or

According to second main broadcaster's way of recommendation that viewing record is recommended, the viewing record of the terminal is obtained；Obtain the sight See the direct broadcasting room information for recording at least one corresponding main broadcaster；And/or

According to third main broadcaster's way of recommendation that same region main broadcaster recommends, geographical location locating for the terminal is obtained；It obtains Geographic area locating for the geographical location, obtains target geographical area；Obtain at least one master for being located at target geographical area The direct broadcasting room information broadcast；And/or

According to the 4th main broadcaster's way of recommendation that default main broadcaster recommends, the default master of at least one of default main broadcaster's information is obtained The direct broadcasting room information broadcast.

According to the information of at least one Above-the-line, obtains second entrance and show that information, the second entrance show information It is used to indicate in the page of first multimedia application, shows the second entrance of at least one Above-the-line.

According at least one parameter identification recommended in official documents and correspondence template, each parameter identification pair of the target service is obtained The parameter answered obtains at least one service parameter；

According at least one described service parameter, generates the entrance and show information.

In a kind of possible realization, which is characterized in that before the acquisition entrance shows information, the method is also wrapped It includes：

Configuration-direct is received, the configuration-direct is used to indicate at least one main broadcaster's way of recommendation, at least one master It broadcasts the priority of the way of recommendation and recommends at least one in official documents and correspondence template.

In a kind of possible realization, after the user identifier for obtaining the logging request carrying, the method is also Including：

When the concern main broadcaster of the user identifier is in off-line state, the entrance is sent to the terminal and shows letter Breath.

In a kind of possible realization, the user identifier for obtaining at least one target user, including：

The measurement period according to locating for current point in time obtains first multimedia application in the use of the measurement period Family behavioral data obtains at least one user behavior data；

At least one user behavior data is analyzed, user's mark of at least one target user is obtained Know.

On the other hand, a kind of entrance displaying device is provided, described device includes：

First obtains module, and for obtaining the user identifier of at least one target user, the target user is more than first The use user of media application and the second multimedia application, and/or used first multimedia to answer in historical time section User, first multimedia application and second multimedia application are provided which target service；

Described first obtains module, is also used to when receiving the logging request of terminal, obtains the logging request and carries User identifier；

Second obtains module, when for belonging to the user identifier of at least one target user when the user identifier, It obtains entrance and shows information, the entrance shows that information is used in the page of first multimedia application, shows the mesh The entrance of mark business；

Sending module shows information for sending the entrance to the terminal.

In a kind of possible realization, described second obtains module, is used for：According to the information of direct broadcasting room, obtains first and enter Mouth shows that information, the first entrance show that information is used in the page of first multimedia application, shows the live streaming Between first entrance.

In a kind of possible realization, described second obtains module, is also used to：According to target main broadcaster's way of recommendation, obtain With the direct broadcasting room information of the matched main broadcaster of the target main broadcaster way of recommendation.

In a kind of possible realization, described device further includes：

Selecting module, for selecting the target main broadcaster way of recommendation from least one main broadcaster's way of recommendation.

In a kind of possible realization, the selecting module, for according to the excellent of at least one main broadcaster's way of recommendation First grade selects main broadcaster's way of recommendation of highest priority, as the target master from least one main broadcaster's way of recommendation Broadcast the way of recommendation.

In a kind of possible realization, the selecting module, the first main broadcaster recommendation side for recommending according to popular main broadcaster Formula chooses at least one popular main broadcaster；And/or

In a kind of possible realization, described second obtains module, is used for：According to the information of at least one Above-the-line, It obtains second entrance and shows that information, the second entrance show that information is used to indicate the page in first multimedia application In, show the second entrance of at least one Above-the-line.

In a kind of possible realization, described second obtains module, is used for：According at least one of recommendation official documents and correspondence template Parameter identification obtains the corresponding parameter of each parameter identification of the target service, obtains at least one service parameter；According to institute At least one service parameter is stated, the entrance is generated and shows information.

In a kind of possible realization, the sending module, be also used to when the user identifier concern main broadcaster be in from When linear state, the entrance is sent to the terminal and shows information.

On the other hand, a kind of computer equipment is provided, the computer equipment includes processor and memory, described to deposit At least one instruction is stored in reservoir, described instruction is loaded by the processor and executed to realize above-mentioned entrance methods of exhibiting Performed operation.

On the other hand, a kind of computer readable storage medium is provided, at least one finger is stored in the storage medium It enables, described instruction is loaded as processor and executed to realize operation performed by above-mentioned entrance methods of exhibiting.

Entrance methods of exhibiting, device, equipment and storage medium provided in an embodiment of the present invention are provided for competing product user And the water conservancy diversion mechanism of potential user, by the use using user for obtaining the first multimedia application and the second multimedia application Family mark, it can be found that the competing product user of target service, used the first multimedia application in historical time section by obtaining User, it can be found that the potential user of target service, by being opened for these target users using these users as target user The entrance of target service, when the terminal of target user logs in the first multimedia application, meeting on the page of the first multimedia application The entrance of target service is shown, so that target user be attracted to use target service.Since target user is emerging to target service sense The user of interest, the probability for clicking the entrance of target service is higher, by the way that pointedly to target user, open object business enters Mouthful, accurately guiding target user target service can be used, higher conversion ratio can be brought, to promote target service Flow and the quantity for using user.

Detailed description of the invention

To describe the technical solutions in the embodiments of the present invention more clearly, make required in being described below to embodiment Attached drawing is briefly described, it should be apparent that, drawings in the following description are only some embodiments of the invention, for For those of ordinary skill in the art, without creative efforts, it can also be obtained according to these attached drawings other Attached drawing.

Fig. 1 is a kind of flow chart of entrance methods of exhibiting provided in an embodiment of the present invention；

Fig. 2 is a kind of flow chart of entrance methods of exhibiting provided in an embodiment of the present invention；

Fig. 3 is a kind of schematic diagram for configuring the page provided in an embodiment of the present invention；

Fig. 4 is a kind of schematic diagram for configuring the page provided in an embodiment of the present invention；

Fig. 5 is a kind of schematic diagram for configuring the page provided in an embodiment of the present invention；

Fig. 6 is a kind of page schematic diagram of multimedia application provided in an embodiment of the present invention；

Fig. 7 is a kind of flow chart of entrance methods of exhibiting provided in an embodiment of the present invention；

Fig. 8 is the structural schematic diagram that a kind of entrance provided in an embodiment of the present invention shows device；

Fig. 9 is a kind of structural schematic diagram of computer equipment provided in an embodiment of the present invention.

Specific embodiment

Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete Site preparation description, it is clear that described embodiments are some of the embodiments of the present invention, instead of all the embodiments.Based on this hair Embodiment in bright, every other implementation obtained by those of ordinary skill in the art without making creative efforts Example, shall fall within the protection scope of the present invention.

Fig. 1 is a kind of flow chart of entrance methods of exhibiting provided in an embodiment of the present invention, and this method includes：

101, the user identifier of at least one target user is obtained, which is the first multimedia application and second Multimedia application uses user, and/or uses the user of first multimedia application in historical time section, more than first matchmaker Body, which is applied, is provided which target service with second multimedia application.

102, when receiving the logging request of terminal, the user identifier of logging request carrying is obtained.

103, it when the user identifier belongs to the user identifier of at least one target user, obtains entrance and shows information, The entrance shows that information is used in the page of first multimedia application, shows the entrance of the target service.

104, the entrance is sent to the terminal show information.

Method provided in an embodiment of the present invention provides the water conservancy diversion mechanism for competing product user and potential user, passes through The user identifier using user of the first multimedia application and the second multimedia application is obtained, it can be found that target service is competing Product user used the user of the first multimedia application in historical time section by obtaining, it can be found that target service is potential User, by being the entrance of these target user's open object business, when target user's using these users as target user When terminal logs in the first multimedia application, the entrance of target service can be shown on the page of the first multimedia application, to attract Target user uses target service.Since target user is to click the entrance of target service to the interested user of target service Probability it is higher, by the entrance pointedly to target user's open object business, accurately guiding target user uses mesh Mark business can bring higher conversion ratio, to improve the flow of target service and use number of users.

In a kind of possible realization, which shows information, including：

According to the information of direct broadcasting room, obtain first entrance and show information, the first entrance show information be used for this first In the page of multimedia application, the first entrance of the direct broadcasting room is shown.

In a kind of possible realization, this method further includes：

According to target main broadcaster's way of recommendation, the direct broadcasting room information with the matched main broadcaster of target main broadcaster's way of recommendation is obtained.

In a kind of possible realization, it should be obtained and target main broadcaster's way of recommendation according to target main broadcaster's way of recommendation Before the direct broadcasting room information of the main broadcaster matched, this method further includes：

From at least one main broadcaster's way of recommendation, target main broadcaster's way of recommendation is selected.

In a kind of possible realization, target main broadcaster's way of recommendation should be selected from least one main broadcaster's way of recommendation, Including：

According to the priority of at least one main broadcaster's way of recommendation, from least one main broadcaster's way of recommendation, select excellent The first highest main broadcaster's way of recommendation of grade, as target main broadcaster's way of recommendation.

In a kind of possible realization, it should be obtained and target main broadcaster's way of recommendation according to target main broadcaster's way of recommendation The direct broadcasting room information of the main broadcaster matched, including：

According to second main broadcaster's way of recommendation that viewing record is recommended, the viewing record of the terminal is obtained；Obtain viewing note Record the direct broadcasting room information of at least one corresponding main broadcaster；And/or

According to third main broadcaster's way of recommendation that same region main broadcaster recommends, geographical location locating for the terminal is obtained；Obtaining should Geographic area locating for geographical location, obtains target geographical area；Obtain at least one main broadcaster's for being located at target geographical area Direct broadcasting room information；And/or

In a kind of possible realization, which shows information, including：

According to the information of at least one Above-the-line, obtains second entrance and show that information, the second entrance show that information is used In instruction in the page of first multimedia application, the second entrance of at least one Above-the-line is shown.

In a kind of possible realization, which shows information, including：

According at least one parameter identification recommended in official documents and correspondence template, each parameter identification for obtaining the target service is corresponding Parameter, obtain at least one service parameter；

According at least one service parameter, generates the entrance and show information.

In a kind of possible realization, which is characterized in that before the acquisition entrance shows information, this method further includes：

Configuration-direct is received, which is used to indicate at least one main broadcaster's way of recommendation, at least one main broadcaster pushes away It recommends the priority of mode and recommends at least one in official documents and correspondence template.

In a kind of possible realization, after the user identifier that the acquisition logging request carries, this method further includes：

When the concern main broadcaster of the user identifier is in off-line state, the entrance is sent to the terminal and shows information.

In a kind of possible realization, the user identifier of at least one target user of the acquisition, including：

The measurement period according to locating for current point in time obtains first multimedia application in user's row of the measurement period For data, at least one user behavior data is obtained；

At least one user behavior data is analyzed, the user identifier of at least one target user is obtained.

Fig. 2 is a kind of flow chart of entrance methods of exhibiting provided in an embodiment of the present invention.The execution master of the inventive embodiments Body is computer equipment.Referring to fig. 2, this method includes：

201, computer equipment obtains the user identifier of at least one target user.

Computer equipment can be the server of the first multimedia application, such as can be the operation of the first multimedia application Platform.

Target user may include following two type：

(1) target user is the use user of the first multimedia application and the second multimedia application.

First multimedia application and the second multimedia application are provided which target service, the first multimedia application and more than second matchmaker Body application is different, and the second multimedia application is properly termed as the competing product of the first multimedia application.Target service includes but not limited to straight Broadcast business, game service, recharging service etc..

The user for meeting (1) is properly termed as competing product user, these users are both the use user of the first multimedia application, It is the use user of the second multimedia application, is the use user of multiple multimedia application, it is believed that these users are to more matchmakers The target service that body application provides is very interested, by being target user's open object using these users as target user The specific aim of entrance displaying can be improved, to improve conversion ratio in the entrance of business.

(2) target user is to use the user of the first multimedia application in historical time section.

The user for meeting (2) is properly termed as the potential user of target service, these users used the first multimedia in the recent period Using being that any active ues of the first multimedia application pass through thus may determine that these users are very interested in target service Using these users as target user, it is the entrance of target user's open object business, the specific aim of entrance displaying can be improved, To improve conversion ratio.

Optionally, the user for meeting (2) can be to use the target service of the first multimedia application in historical time section User, by taking target service is live broadcast service as an example, target user can be to enter the use of direct broadcasting room in historical time section Family.Further, target user can be to enter direct broadcasting room in historical time section and be not concerned with the user of main broadcaster.

It, can be according to the statistics week locating for current point in time for the detailed process for the user identifier for obtaining target user Phase obtains the first multimedia application in the user behavior data of measurement period, at least one user behavior data is obtained, at least One user behavior data is analyzed, the user identifier of at least one target user is obtained.Wherein, the end of the measurement period Point can be current point in time, and the time span of measurement period can be preset duration, which can be one month, one Week etc..

Illustratively, it is assumed that current point in time is July 20, and the time span of measurement period is then to unite for one month The user behavior data that the period is June 20 to July 20 is counted, it can be to the first multimedia application in June 20 to July 20 User behavior data analyzed, to obtain the user identifier of target user.

For obtain user behavior data detailed process, each terminal during running the first multimedia application, It can recorde user behavior data, send user behavior data to computer equipment, computer equipment can receive each terminal User behavior data, obtain at least one user behavior data, which analyzed, is obtained At least one target user mark.

The process for sending user behavior data about terminal can answer in a kind of possible realization in the first multimedia It carries out burying in service code a little, the programmed logic of insertion acquisition user behavior data and report of user behavioral data, then Terminal can record user behavior data, and send user according to the programmed logic during running the first multimedia application Behavioral data.In alternatively possible realization, it can be abided by by the first multimedia application and the second multimedia application Network protocol is based on the network protocol report of user behavioral data by terminal.

Optionally, computer equipment can be whenever receiving the user behavior data of any terminal, by user behavior number According to be stored in business intelligence (Business Intelligence, hereinafter referred to as：BI) in database, to pass through inquiry BI number According to library, at least one user behavior data is obtained.

About the detailed process analyzed user behavior data, the user identifier for meeting the target user of (1) is obtained Process can in the following manner one realize, obtain meet (2) target user user identifier process can by with Under type two is realized：

Mode one, computer equipment can be filtered out and be answered comprising the second multimedia from least one user behavior data The user behavior data of mark obtains the user identifier in these user behavior datas, and the user as target user marks Know.

Mode two, computer equipment can be filtered out and be used in historical time section from least one user behavior data The user behavior data for crossing the first multimedia application obtains the user identifier in these user behavior datas, as target user User identifier.

Illustratively, if target service is live broadcast service, any bar at least one user behavior data is used Family behavioral data enters direct broadcasting room in historical time section when having recorded in the user behavior data, then filters out this user Behavioral data obtains the user identifier in the user behavior data, the user identifier as target user.

Optionally, if will enter direct broadcasting room in historical time section and not pay close attention to the user of main broadcaster as target user, It can filter out according at least one user behavior data and enter the user behavior data of direct broadcasting room in historical time section, obtain The user identifier in these user behavior datas is taken, at least one user identifier is obtained, determines at least one user identifier Main broadcaster's list is paid close attention to, when list is empty by the corresponding concern main broadcaster of any user mark, using the user identifier as target user User identifier.

It is alternatively possible to, again according to current measurement period, obtain at least one user's row every preset period of time The user identifier of at least one target user is updated according to the user behavior data of reacquisition for data.Illustratively, may be used To synchronize a user behavior data from BI daily, so that the user behavior data obtained by current sync, more fresh target are used Family mark, to achieve the effect that running water, can be improved diversion effect, reaches better user experience.

202, when receiving entrance open command, computer equipment opens the function of showing the entrance of target service.

In the present embodiment, computer equipment can neatly be opened according to entrance open command and entrance out code Or close the function that the entrance of target service is shown to target user.Specifically, it is opened when computer equipment receives entrance When instruction, the function that the entrance of target service is shown to target user can be opened according to entrance open command, then rear extended meeting pair The entrance of the open target service of target user, so that the terminal of target user is during running the first multimedia application, The entrance of target service is shown in the page of the first multimedia application.When computer equipment receives entrance out code, The function that the entrance of target service is shown to target user can be closed according to entrance out code, then it is subsequent target to be used The entrance of the target service is closed at family.

Wherein, entrance open command and entrance out code can pass through input operation triggering.In a kind of possible reality In existing, computer equipment can show the first configuration page, which includes at least one switch option, when split When closing option triggering opening operation, computer equipment can receive entrance open command, when to switch option triggering shutoff operation When, computer equipment can receive entrance out code.

Illustratively, Fig. 3 is referred to, Fig. 3 is a kind of schematic diagram of first configuration page provided in an embodiment of the present invention, can To show the switch option to competing product user, the switch option to potential user and be led to concern in the first configuration page The switch option for broadcasting the user in off-line state can be set by the switch option triggering input operation to competing product user The entrance that live broadcast service is opened or closed to competing product user can be with by the triggering input operation of switch option to potential user The entrance that target service is opened or closed to potential user is set, the switch of the user by being in off-line state to concern main broadcaster Option triggering input operation, can be set the user for being in off-line state to the main broadcaster of concern and opens or closes entering for target service Mouthful.

It should be noted that this step 202 is only that optional step also may not need and hold in alternatively possible realization Row this step 202, but the function of showing the entrance of target service is acquiescently opened, whether the embodiment of the present invention is to executing step 202 without limitation.

203, when receiving configuration-direct, computer equipment obtains at least one main broadcaster's way of recommendation, at least one master It broadcasts the priority of the way of recommendation and recommends at least one in official documents and correspondence template.

In the present embodiment, computer equipment can flexibly set main broadcaster's way of recommendation, at least one according to configuration-direct The priority and recommendation official documents and correspondence template of main broadcaster's way of recommendation.It specifically, can when computer equipment receives configuration-direct To obtain the priority and recommendation of at least one main broadcaster's way of recommendation, at least one main broadcaster's way of recommendation according to configuration-direct In official documents and correspondence template at least one of, so as to according at least one main broadcaster's way of recommendation, at least one main broadcaster's way of recommendation it is excellent At least one of in first grade and recommendation official documents and correspondence template, information is shown to obtain entrance.

Wherein, configuration-direct be used to indicate at least one main broadcaster's way of recommendation, at least one main broadcaster's way of recommendation it is preferential At least one of in grade and recommendation official documents and correspondence template, configuration-direct can pass through input operation triggering.

In a kind of possible realization, computer equipment can show the second configuration page, which is used for It configures at least one main broadcaster's way of recommendation, the priority of at least one main broadcaster's way of recommendation and recommends in official documents and correspondence template at least One, the second configuration page may include main broadcaster's way of recommendation setting options, priority setting options and recommendation official documents and correspondence template Setting options, after triggering input operation to main broadcaster's way of recommendation setting options, computer equipment can match according to what is received Instruction is set, main broadcaster's way of recommendation of input is obtained, after triggering input operation to priority setting options, computer equipment can be with According to the configuration-direct received, the priority of input is obtained, after to the triggering input operation of official documents and correspondence template-setup option is recommended, Computer equipment according to the configuration-direct received, can obtain the recommendation official documents and correspondence template of input.

Illustratively, Fig. 4 is referred to, Fig. 4 is a kind of schematic diagram of second configuration page provided in an embodiment of the present invention, can With in the second configuration page, display " popular main broadcaster ", " being broadcast with castellan ", " recessiveness concern " and " manually pushing library " this four Region, each region include " cancel and recommending ", " modification priority " and " modification official documents and correspondence template " these options, can be passed through Option triggering input operation to " cancel and recommending ", opens or closes corresponding main broadcaster's way of recommendation, by " modification is preferential Grade " triggering input operation, inputs the priority of corresponding main broadcaster's way of recommendation, by " modification official documents and correspondence template " triggering input behaviour Make, inputs the official documents and correspondence template of corresponding main broadcaster's way of recommendation.

At least one main broadcaster's way of recommendation is present embodiments provided, at least one main broadcaster's way of recommendation may include following (1) to (4)：

(1) first main broadcaster's way of recommendation that popular main broadcaster recommends：First way of recommendation can recommend popular to target user Main broadcaster can show information according to the direct broadcasting room information of popular main broadcaster according to first main broadcaster's way of recommendation to obtain entrance, so that Terminal shows information according to entrance, in the page of the first multimedia application, can show the entrance of the direct broadcasting room of popular main broadcaster.

(2) second main broadcaster's way of recommendation that viewing record is recommended：Second way of recommendation can recommend to watch to target user Corresponding main broadcaster is recorded, such as recommends the main broadcaster once watched, for another example recommends to belong to same main broadcaster's class with the main broadcaster once watched Other main broadcasters of type.According to second main broadcaster's way of recommendation, the direct broadcasting room of at least one corresponding main broadcaster can be recorded according to viewing Information shows information to obtain entrance, so that terminal is understood in the page of the first multimedia application according to entrance displaying information, It shows that viewing records the entrance of the direct broadcasting room of corresponding main broadcaster, such as shows the entrance of the direct broadcasting room of the main broadcaster once watched, again As the main broadcaster for showing with once watching belongs to the entrance of the direct broadcasting room of other main broadcasters of same main broadcaster's type.

Wherein, the direct broadcasting room information of main broadcaster is used for the direct broadcasting room into main broadcaster, can be the Internet protocol of direct broadcasting room (Internet Protocol, hereinafter referred to as：IP) address.Viewing record, can be with for recording the direct broadcasting room of user's history viewing It is generated during playing live streaming by terminal, computer equipment is sent to by terminal.Viewing record may include direct broadcasting room At least one of in mark, the user identifier of main broadcaster, viewing time section.

(3) the third main broadcaster's way of recommendation recommended with region main broadcaster：According to third main broadcaster's way of recommendation, terminal institute can be obtained The geographical location at place obtains geographic area locating for the geographical location, obtains target geographical area, obtains and is located at target geographic area The direct broadcasting room information of at least one main broadcaster in domain, according to be located at target geographical area at least one main broadcaster direct broadcasting room information, Information is shown to obtain entrance.In this way, since the main broadcaster of target user and selection is in target geographical area, so that terminal root Information is shown according to entrance, in the page of the first multimedia application, can show the entrance of the direct broadcasting room of the main broadcaster of same region.

Wherein, target geographical area may include city locating for terminal, street, cell, mansion etc..With target geographic area For city locating for terminal is in domain, then by obtaining the direct broadcasting room information of the main broadcaster in city locating for terminal, according to terminal The direct broadcasting room acquisition of information entrance of the main broadcaster in locating city shows information, and the function of recommending same castellan to broadcast may be implemented.

(4) the 4th main broadcaster's way of recommendation that main broadcaster recommends is preset：According to the 4th main broadcaster's way of recommendation, can preset pre- If main broadcaster's information, at least one default main broadcaster can be obtained from default main broadcaster's information.Wherein, it includes a large amount of for presetting main broadcaster's information Default main broadcaster user identifier, the default main broadcaster in default main broadcaster's information can be manually specified, and default main broadcaster's information can claim Manually to recommend library.

It should be noted that term " first main broadcaster's way of recommendation ", " second main broadcaster's way of recommendation ", " third main broadcaster recommendation Mode ", " the 4th main broadcaster's way of recommendation " describe different main broadcaster's way of recommendation merely to distinguishing, but should not be understood as expressing or Imply the sequence and relative importance of main broadcaster's way of recommendation.

The priority of main broadcaster's way of recommendation：It is used to indicate the degree of priority for selecting corresponding main broadcaster's way of recommendation, priority is got over Height, then it is more preferential according to corresponding main broadcaster's way of recommendation, to select main broadcaster.It can be pushed away according to business demand for different main broadcasters Different priority is arranged in the mode of recommending, to recommend main broadcaster according to the priority that oneself is wanted, to improve main broadcaster recommendation side The flexibility of formula.

Recommend official documents and correspondence template：It is used to indicate shown in the page of the first multimedia application and recommends official documents and correspondence, recommend official documents and correspondence Template may include at least one parameter identification, and parameter identification is used to identify the service parameter of target service, includes but not limited to Main broadcaster's pet name, sing it is bent, broadcast song, in city at least one of.Optionally, the recommendation official documents and correspondence of different main broadcaster's ways of recommendation Template can be different, to improve the flexibility that entrance shows information, reach better water conservancy diversion experience.

Similarly, computer equipment can flexibly set online movable recommendation official documents and correspondence template, push away according to configuration-direct Recommend at least one in picture.Specifically, it when computer equipment receives configuration-direct, can be obtained according to configuration-direct The network address of online activity is taken, recommends official documents and correspondence template, recommend at least one in picture, so as to according to the network of online activity Address recommends official documents and correspondence template, recommends at least one in picture, shows information to obtain the corresponding entrance of online activity.

In a kind of possible realization, computer equipment can show that third configures the page, and the third configuration page is used for The network address of online activity is configured, recommends official documents and correspondence template, recommend at least one in picture, the third configuration page may include Network address setting options recommend official documents and correspondence template-setup option and recommend at least one in picture setting options.It is exemplary Ground refers to Fig. 5, and Fig. 5 is the schematic diagram that a kind of third provided in an embodiment of the present invention configures the page, can be in third configuration page In face, by the way that the input frame triggering input operation below official documents and correspondence, official documents and correspondence template is recommended in input, by the upload below picture Option triggering input operation, the movable recommendation picture of Input Online.

Through the above steps 203, the present embodiment realizes various dimensions, personalized, flexible Generalization bounds.It can lead to The entrance for showing direct broadcasting room is crossed, it, can also be by the entrance of displaying online activity, to recommend online activity to recommend main broadcaster.Separately Outside, free burial ground for the destitute setting can be made by oneself and recommend official documents and correspondence template, flexibly be located in the page of multimedia application, the various recommendations of displaying Official documents and correspondence.It can also be different main broadcaster's ways of recommendation furthermore it is also possible to provide at least one main broadcaster's way of recommendation, setting is different Priority and recommend official documents and correspondence template.

It should be noted that this step 203 is only that optional step also may not need and hold in alternatively possible realization Row receives the step of configuration-direct, for example, main broadcaster's way of recommendation, main broadcaster's way of recommendation can be stored on a computing device in advance Priority and recommend in official documents and correspondence template at least one of, computer equipment can be read directly pre-stored main broadcaster and recommend At least one of in mode, the priority of main broadcaster's way of recommendation and recommendation official documents and correspondence template, information, this hair are shown to obtain entrance Whether bright embodiment is to executing step 203 without limitation.

204, when receiving the logging request of terminal, computer equipment obtains the user identifier that logging request carries.

During the first multimedia application of terminal operating, when terminal receives log-in instruction, available user Mark generates the logging request for carrying user identifier, sends logging request to computer equipment, computer equipment, which can receive, steps on Record request, parses logging request, obtains the user identifier of logging request carrying.Wherein, terminal can be mobile phone, individual calculus Machine, tablet computer, wearable device etc..

205, when user identifier belongs to the user identifier of at least one target user, computer equipment obtains entrance and shows Information.

Computer equipment may determine that whether the user identifier that terminal is sent belongs to user's mark of at least one target user Know, if user identifier belongs to the user identifier of at least one target user, shows the user of terminal to the first multimedia application Target service it is interested, can be the competing product user and/or potential user of target service, higher conversion ratio can be brought, then Entrance can be sent to terminal and show information, thus to the entrance of user's open object business.If user identifier is not belonging at least One target user's mark, then show information without sending entrance.

Entrance shows information：It is used to indicate in the page of the first multimedia application, shows the entrance of target service, it can be with Carry the network address of target service, at least one recommended in picture for recommending official documents and correspondence, target service of target service.Its In, it may include the uniform resource locator of target service that the network address of target service, which is used for access target business, (Uniform Resource Locator, hereinafter referred to as：URL) address, IP address etc..The recommendation official documents and correspondence of target service is first The text shown in the page of multimedia application, the recommendation picture of target service be the first multimedia application the page in show Picture.

In a kind of possible realization, it can generate entrance according to the recommendation official documents and correspondence template of configuration and show information.It is specific next It says, the available parameter identification recommended in official documents and correspondence template obtains at least one parameter identification, obtains each ginseng of target service Number identifies corresponding parameter, obtains at least one service parameter, generates entrance according at least one service parameter and shows information.Its In, parameter identification is used to identify corresponding service parameter, such as the service parameter of live broadcast service may include main broadcaster's pet name, sing Song and main broadcaster locating for city etc., may include activity name, movable advertisement in the service parameter of line service for another example Word, movable participation number etc..

By taking target service is live broadcast service as an example, it is main broadcaster respectively that recommending official documents and correspondence template, which may include three parameter identifications, The pet name, the city locating for the song and main broadcaster sung, it assumes that currently to recommend the direct broadcasting room of main broadcaster's " small beauty ", then if it can be with Three service parameters are obtained, the corresponding service parameter of main broadcaster's pet name is " small beauty ", is " cool in the corresponding service parameter of song sung It is cool ", the corresponding service parameter in city locating for main broadcaster is " Guangzhou ", then according to these three service parameters, the entrance of generation is shown " the small U.S. live streaming in Guangzhou cools, and the direct broadcasting room for coming her hears " can be carried in information.

In the present embodiment, recommend official documents and correspondence template at least one parameter identification can according to the customized setting of business demand, Computer equipment, according to current target service, it is corresponding can dynamically to obtain each parameter identification according to official documents and correspondence template is recommended Service parameter, can be improved generate entrance show information flexibility.By taking live broadcast service as an example, it is assumed that pushed away according to popular main broadcaster First main broadcaster's way of recommendation for recommending obtains direct broadcasting room information, if popular main broadcaster is updated to main broadcaster B from main broadcaster A, pushes Entrance shows that information, the main broadcaster pet name of the meeting from carrying main broadcaster A, the city locating for the song and main broadcaster sung are updated to main broadcaster B's Main broadcaster's pet name, the city locating for the song and main broadcaster sung.Assuming that the third main broadcaster's way of recommendation recommended according to same region main broadcaster Direct broadcasting room information is obtained, if currently sending entrance to the user A in Guangzhou shows information, entrance shows that information can carry Main broadcaster's pet name of some main broadcaster in Guangzhou, the city locating for the song and main broadcaster sung, if currently sent to Pekinese user B Entrance shows information, then entrance shows that information can carry main broadcaster's pet name of some main broadcaster of Pekinese, in the song and main broadcaster sung Locating city.

Optionally, recommending official documents and correspondence template may be one section of pre-set text, then according to official documents and correspondence template is recommended, can be generated and take Entrance with the pre-set text shows information.For example, recommending official documents and correspondence template can be " excellent activity waits you ", then The entrance of generation shows that information can carry " excellent activity waits you ".

The entrance of target service includes but not limited to the entrance of direct broadcasting room and the entrance of online activity, is retouched to distinguish It states, in the present embodiment, the entrance of direct broadcasting room is known as first entrance, the entrance of online activity is known as second entrance.Correspondingly, The corresponding entrance of first entrance is shown that information is known as first entrance and shows information, the corresponding entrance of second entrance is shown into information Referred to as second entrance shows information.Information, which is specifically described, to be shown to both entrances and two kinds of entrances below：

(1) first entrance is used to enter direct broadcasting room, can be from multimedia application when triggering input operation to first entrance Page jump to direct broadcasting room the page, so as to the page of direct broadcasting room play be broadcast live.Correspondingly, first entrance shows that information can To carry the network address of direct broadcasting room, at least one recommended in picture for recommending official documents and correspondence, direct broadcasting room of direct broadcasting room.Wherein, directly Recommendation official documents and correspondence between broadcasting can be the recommended information of main broadcaster, may include that the pet name of main broadcaster, the direct broadcasting room of main broadcaster's creation, main broadcaster work as It is preceding in the song etc. sung, the recommendation official documents and correspondence of direct broadcasting room can be the head portrait etc. of main broadcaster.

For the process for obtaining first entrance displaying information, can be realized by following steps one to step 3：

Step 1: selection target main broadcaster's way of recommendation from least one main broadcaster's way of recommendation.

By taking current main broadcaster's way of recommendation is known as target main broadcaster's way of recommendation as an example, in a kind of possible realization, calculate The priority of the available every kind of main broadcaster way of recommendation of machine equipment, according to the priority of every kind of main broadcaster's way of recommendation, from least one Main broadcaster's way of recommendation that highest priority is selected in kind main broadcaster's way of recommendation, as target main broadcaster's way of recommendation.Wherein, main broadcaster pushes away The priority for recommending mode can be by being pre-configured with determination.

Step 2: obtaining the direct broadcasting room with the matched main broadcaster of the target main broadcaster way of recommendation according to target main broadcaster's way of recommendation Information.

If the first main broadcaster's way of recommendation for having selected popular main broadcaster to recommend, at least one available popular main broadcaster's is straight Broadcast information.Wherein, for the process for selecting popular main broadcaster, in a kind of possible realization, the hot value of available main broadcaster, From multiple main broadcasters of the first multimedia application, the highest main broadcaster of hot value is chosen, as popular main broadcaster.Alternatively possible In realization, main broadcaster's ranking list of available first multimedia application obtains presetting digit capacity before coming from main broadcaster's ranking list Main broadcaster, as popular main broadcaster.

If the second main broadcaster's way of recommendation for having selected viewing record to recommend, the corresponding viewing of available user identifier is remembered Record chooses viewing and records at least one corresponding main broadcaster, obtains the direct broadcasting room information that viewing records at least one corresponding main broadcaster.

By second main broadcaster's way of recommendation, if target user once entered the direct broadcasting room viewing live streaming of which main broadcaster, For the target user, the entrance of the direct broadcasting room of these main broadcasters can be shown on the page of the first multimedia application, guarantee to show The entrance of direct broadcasting room meet target user to the history use habit of target service and personal preference, target can be attracted to use The entrance of direct broadcasting room is clicked to watch live streaming in family, improves conversion ratio.

It is possible to further obtain extremely according to the viewing record of target user and concern main broadcaster's list of target user The direct broadcasting room information of the main broadcaster of a few recessive concern, to realize the function of recommending the main broadcaster of target user's recessiveness concern.Its In, it is target user that the main broadcaster of recessiveness concern, which refers to that target user not yet pays close attention to, and once watches main broadcaster at least once Interested main broadcaster.

It, can be according to the concern main broadcaster list and sight of target user for the detailed process of the main broadcaster of the recessive concern of selection See record, selection is not belonging to concern main broadcaster's list and belongs at least one main broadcaster of viewing record, closes as at least one recessiveness The main broadcaster of note obtains entrance according to the main broadcaster of at least one recessiveness concern and shows information, so that terminal shows information according to entrance, In the page of the first multimedia application, the entrance of the direct broadcasting room of at least one recessiveness concern main broadcaster can be shown.

If having selected the third main broadcaster's way of recommendation recommended with region main broadcaster, the geographical position according to locating for terminal It sets, obtains geographic area locating for geographical location, obtain target geographical area, obtain and be located at least the one of the target geographical area The direct broadcasting room information of a main broadcaster.

In this way, when user uses the first multimedia application, the first multimedia application can be attached to user's opening The entrance of the direct broadcasting room of nearly main broadcaster guarantees that the main broadcaster of push matches with the geographical location of individual subscriber, to attract user the On the page of one multimedia application, direct broadcasting room entrance is clicked to watch live streaming, improves conversion ratio.

If the 4th main broadcaster's way of recommendation for having selected default main broadcaster to recommend, can inquire default main broadcaster's information, from default At least one default main broadcaster is chosen in main broadcaster's information, obtains the direct broadcasting room information of at least one default main broadcaster.

Step 3: obtaining first entrance according to direct broadcasting room information and showing information.

In one possible implementation, according to direct broadcasting room information and official documents and correspondence template can be recommended, obtains first and enters Mouth shows information.Specifically, it for recommending any parameter identification in official documents and correspondence template, can be obtained from direct broadcasting room information The corresponding parameter of the parameter identification is taken, at least one service parameter is obtained, entrance is generated according at least one service parameter and is shown Information.For example, the main broadcaster that can obtain main broadcaster from direct broadcasting room information is close if recommending to include main broadcaster's pet name in official documents and correspondence template Claim, if recommending to be included in official documents and correspondence template, singing is bent, can be obtained from direct broadcasting room information main broadcaster it is current in song of singing.

It is alternatively possible to different recommendation official documents and correspondence templates is set for different main broadcaster's ways of recommendation, then it can be according to current Target main broadcaster's way of recommendation of selection obtains the corresponding recommendation official documents and correspondence template of target main broadcaster's way of recommendation, according to recommendation text Case template obtains corresponding first entrance and shows information.For example, main broadcaster's way of recommendation can be pre-established and recommend official documents and correspondence template Between mapping relations, can according to target main broadcaster's way of recommendation, inquire main broadcaster's way of recommendation and recommend official documents and correspondence template between Mapping relations obtain the corresponding recommendation official documents and correspondence template of target main broadcaster's way of recommendation.

(2) second entrance is for participating at least one online activity, when triggering input operation to second entrance, Ke Yicong The page jump of multimedia application at least one online activity the participation page, so as on the participation page of online activity, Participate in online activity.Correspondingly, second entrance shows that information can carry the network of the participation page of at least one online activity Address, recommendation official documents and correspondence, the publicity pictures of at least one online activity of at least one online activity etc..Wherein, Above-the-line can To be the correlated activation of target service, target user can use the target of the first multimedia application by participating in Above-the-line Business.By taking target service is live broadcast service as an example, Above-the-line may include the activity of K song, the activity of supplementing with money, ballot activity etc..

For the process for obtaining second entrance displaying information, can inquire living on the current at least one line of target service It is dynamic, the information of at least one Above-the-line is obtained, according to the information of at least one Above-the-line, second entrance is obtained and shows Information.For example, the information of Above-the-line may include Jie of the network address of the participation page of Above-the-line, Above-the-line Continue information, the title of Above-the-line, publicity pictures of Above-the-line etc..

It should be noted that in a possible embodiment, it is available to be somebody's turn to do after receiving the user identifier of terminal The corresponding concern main broadcaster's list of user identifier determines corresponding at least one concern master of user identifier according to concern main broadcaster's list It broadcasts, obtains the current state of at least one concern main broadcaster, if at least one concern main broadcaster is currently at off-line state, Available entrance shows information, sends entrance to terminal and shows information, in this way, can user concern main broadcaster it is offline When, it is the entrance of user's open object business, so that these is guided to have focused on main broadcaster, and the main broadcaster paid close attention to is not currently in the use of line Family uses target service.

206, computer equipment sends entrance to terminal and shows information.

After terminal receives entrance displaying information, information can be shown according to the entrance, in the page of the first multimedia application In face, the entrance of target service is shown.Wherein, the page of the first multimedia application can be the homepage of the first multimedia application, For example, " listen homepage ", then since the exposure of the homepage of the first multimedia application is higher, flow is larger, can achieve well Diversion effect.The entrance of target service can claim from the page jump of the first multimedia application to the page of target service For directed fluid inlet, target user can be attracted using target service, realization guides the flow of the first multimedia application to target The function of business.

For the detailed process for the entrance for showing target service, terminal can parse entrance and show information, obtain target industry Network address, at least one recommended in picture for recommending official documents and correspondence, target service of target service of business, are answered in the first multimedia In the page, displaying target business recommend official documents and correspondence and recommend in picture at least one of, when detecting to target service When recommending official documents and correspondence and recommending the input operation of at least one triggering in picture, the network address of access target business, to jump Go to the page of target service.It is alternatively possible in the page of the first multimedia application, inlet porting display area, at this Entrance display area, display recommend official documents and correspondence and recommend at least one in picture.

Wherein, if the received entrance of terminal shows that information is that first entrance shows information, terminal is according to first entrance It shows information, can show first entrance in the page of the first multimedia application, be inputted when target user triggers first entrance When operation, terminal can be from the page jump of the first multimedia application to the page of direct broadcasting room, so that guiding target user enters Direct broadcasting room viewing live streaming.In addition, if the received entrance of terminal shows that information is that second entrance shows information, terminal is according to the Two entrances show information, can show second entrance in the page of the first multimedia application, when target user touches second entrance When hair input operation, terminal can be from the page jump of the first multimedia application to the participation page of online activity, to guide Target user participates in online activity.

Illustratively, Fig. 6 is referred to, Fig. 6 is a kind of page schematic diagram of multimedia application provided in an embodiment of the present invention, The region that rectangle frame marks in the page is entrance display area, which illustrates the entrance of direct broadcasting room, this enters Schoolgirl's head portrait in mouthful show area is the recommendation picture of live broadcast service, in the entrance show area " the small U.S. live streaming in Guangzhou cool in " For the recommendation official documents and correspondence of live broadcast service, when target user clicks entrance display area, terminal i.e. can be from the page of the first multimedia application Face jumps to the page of direct broadcasting room, so as to target user enter the direct broadcasting room of main broadcaster watch live streaming.

Further, if obtained in above-mentioned steps according to popular main broadcaster first entrance show information, terminal according to First entrance shows information, the direct broadcasting room entrance of popular main broadcaster can be shown, if above-mentioned in the page of the first multimedia application In step, record is watched according to history and shows information to obtain first entrance, then terminal shows information according to entrance, can be first In the page of multimedia application, the main broadcaster of user's history viewing is shown or with similar other main broadcasters' of main broadcaster of history viewing Direct broadcasting room entrance can also show the direct broadcasting room entrance of the main broadcaster of user's recessiveness concern.If according to positioned at mesh in above-mentioned steps It marks the main broadcaster of geographic area and shows information to obtain first entrance, then terminal shows information according to first entrance, can be more than first In the page of media application, the direct broadcasting room entrance of the main broadcaster near user is shown.If in above-mentioned steps according to default main broadcaster come It obtaining first entrance and shows information, then terminal shows information according to first entrance, can be in the page of the first multimedia application, exhibition Show the direct broadcasting room entrance of default main broadcaster, the direct broadcasting room entrance for the main broadcaster being for example, manually specified, so as to neatly, it is personalized Recommend main broadcaster in ground.

In a kind of possible realization, computer equipment can first be sent to terminal before sending entrance and showing information Portal authentication mark, portal authentication mark be used to indicate terminal have show target entries in the page of the first multimedia application Permission, when terminal receive portal authentication mark when, can based on portal authentication identify, generate entrance show request, to calculating Machine equipment sends entrance and shows request, which shows request for requesting entrance to show that information, computer equipment receive end When the entrance at end shows request, entrance can be sent to terminal and show information.

It optionally, is a kind of flow chart of entrance methods of exhibiting provided in an embodiment of the present invention, Ke Yixian referring to Fig. 7, Fig. 7 Judge whether to have had been switched on the function that the entrance of target service is shown to target user, if had been switched on to target user It shows the function of the entrance of target service, then judges whether user identifier belongs at least one target user mark, if closed The function that the entrance of target service is shown to target user, then can directly terminate, judge that user identifier is without continuing It is no to belong at least one target user mark.Optionally, can also judge the corresponding concern main broadcaster list of user identifier whether be Sky when list is empty by the corresponding concern main broadcaster of user identifier, then judges whether to have had been switched on and shows target to target user The function of the entrance of business can send to terminal and have paid attention to when the corresponding concern main broadcaster list of user identifier is not sky Main broadcaster's information.

In the embodiment of the present invention, it is contemplated that the competing product user of multimedia application and potential user are interested in live broadcast service Crowd, higher conversion ratio can be brought, provide the drainage mechanism for competing product user and potential user, competing product can be used The open directed fluid inlet of family and potential user, then the terminal of competing product user and potential user when showing the page of multimedia application, Can show directed fluid inlet, so that competing product user and potential user be guided to click directed fluid inlet, thus allow entrance displaying process more Add with specific aim, the conversion ratio of the page of multimedia application can be greatlyd improve, reaches better diversion effect.

Method provided in this embodiment provides the water conservancy diversion mechanism for competing product user and potential user, passes through acquisition The user identifier using user of first multimedia application and the second multimedia application, it can be found that the competing product of target service are used Family used the user of the first multimedia application in historical time section by obtaining, it can be found that the potential user of target service, By being the entrance of these target user's open object business, when the terminal of target user using these users as target user When logging in the first multimedia application, the entrance of target service can be shown on the page of the first multimedia application, to attract target User uses target service.Since target user is to click the general of the entrance of target service to the interested user of target service Rate is higher, and by the entrance pointedly to target user's open object business, accurately guiding target user uses target industry Business, can bring higher conversion ratio, to improve the flow of target service and use number of users.

Further, flexible main broadcaster's Generalization bounds are realized, it can be according to main broadcaster's way of recommendation that user wants and excellent First grade recommends main broadcaster, different recommendation official documents and correspondences can also be arranged, to reach better according to different main broadcaster's ways of recommendation Interactive experience.Further, it can both recommend main broadcaster, online activity can also be recommended, reach the way of recommendation of various dimensions.

Fig. 8 is the structural schematic diagram that a kind of entrance provided in an embodiment of the present invention shows device.Referring to Fig. 8, the device packet It includes：First, which obtains module 801, second, obtains module 802 and sending module 803.

First obtains module 801, and for obtaining the user identifier of at least one target user, which is more than first The use user of media application and the second multimedia application, and/or first multimedia application was used in historical time section User, first multimedia application and second multimedia application are provided which target service；

The first acquisition module 801, is also used to when receiving the logging request of terminal, obtains logging request carrying User identifier；

Second acquisition module 802 obtains when for belonging to the user identifier of at least one target user when the user identifier Taking mouth shows information, which shows that information is used in the page of first multimedia application, show the target service Entrance；

Sending module 803 shows information for sending the entrance to the terminal.

Device provided in this embodiment provides the water conservancy diversion mechanism for competing product user and potential user, passes through acquisition The user identifier using user of first multimedia application and the second multimedia application, it can be found that the competing product of target service are used Family used the user of the first multimedia application in historical time section by obtaining, it can be found that the potential user of target service, By being the entrance of these target user's open object business, when the terminal of target user using these users as target user When logging in the first multimedia application, the entrance of target service can be shown on the page of the first multimedia application, to attract target User uses target service.Since target user is to click the general of the entrance of target service to the interested user of target service Rate is higher, and by the entrance pointedly to target user's open object business, accurately guiding target user uses target industry Business, can bring higher conversion ratio, to improve the flow of target service and use number of users.

In a kind of possible realization, which is used for：According to the information of direct broadcasting room, obtains first and enter Mouthful show that information, the first entrance show that information is used in the page of first multimedia application, shows the of the direct broadcasting room One entrance.

In a kind of possible realization, which is also used to：According to target main broadcaster's way of recommendation, obtain With the direct broadcasting room information of the matched main broadcaster of target main broadcaster's way of recommendation.

In a kind of possible realization, which further includes：

Selecting module, for selecting target main broadcaster's way of recommendation from least one main broadcaster's way of recommendation.

In a kind of possible realization, the selecting module, for the priority according at least one main broadcaster's way of recommendation, From at least one main broadcaster's way of recommendation, main broadcaster's way of recommendation of highest priority is selected, as target main broadcaster recommendation side Formula.

In a kind of possible realization, the selecting module, first main broadcaster's way of recommendation for recommending according to popular main broadcaster, Obtain the direct broadcasting room information of at least one popular main broadcaster；And/or

In a kind of possible realization, which is used for：According to the information of at least one Above-the-line, It obtains second entrance and shows that information, the second entrance show that information is used to indicate in the page of first multimedia application, opens up Show the second entrance of at least one Above-the-line.

In a kind of possible realization, which is used for：According at least one in recommendation official documents and correspondence template A parameter identification obtains the corresponding parameter of each parameter identification of the target service, obtains at least one service parameter；According to this At least one service parameter generates the entrance and shows information.

In a kind of possible realization, which is also used to be in offline as the concern main broadcaster of the user identifier When state, the entrance is sent to the terminal and shows information.

All the above alternatives can form alternative embodiment of the invention using any combination, herein no longer It repeats one by one.

It should be noted that：Entrance provided by the above embodiment shows device when showing entrance, only with above-mentioned each function The division progress of module can according to need and for example, in practical application by above-mentioned function distribution by different function moulds Block is completed, i.e., the internal structure of computer equipment is divided into different functional modules, with complete it is described above whole or Partial function.In addition, entrance provided by the above embodiment shows that device and entrance methods of exhibiting embodiment belong to same design, Specific implementation process is detailed in embodiment of the method, and which is not described herein again.

Fig. 9 is a kind of structural schematic diagram of computer equipment provided in an embodiment of the present invention, which can be because Configuration or performance are different and generate bigger difference, may include one or more processors (central Processing units, CPU) 901 and one or more memory 902, wherein it is stored in the memory 902 At least one instruction, at least one instruction are loaded by the processor 901 and are executed to realize that above-mentioned each embodiment of the method mentions The entrance methods of exhibiting of confession.Certainly, which can also have wired or wireless network interface, keyboard and input defeated The components such as outgoing interface, to carry out input and output, which can also include other portions for realizing functions of the equipments Part, this will not be repeated here.

In the exemplary embodiment, a kind of computer readable storage medium is additionally provided, the memory for example including instruction, Above-metioned instruction can be executed by the processor in computer equipment to complete the entrance methods of exhibiting in above-described embodiment.For example, institute It states computer readable storage medium and can be ROM, random access memory (RAM), CD-ROM, tape, floppy disk and light data and deposit Store up equipment etc..

Those of ordinary skill in the art will appreciate that realizing that all or part of the steps of above-described embodiment can pass through hardware It completes, relevant hardware can also be instructed to complete by program, the program can store in a kind of computer-readable In storage medium, storage medium mentioned above can be read-only memory, disk or CD etc..

The foregoing is merely presently preferred embodiments of the present invention, is not intended to limit the invention, it is all in spirit of the invention and Within principle, any modification, equivalent replacement, improvement and so on be should all be included in the protection scope of the present invention.

Claims

1. a kind of entrance methods of exhibiting, which is characterized in that the method includes：

The user identifier of at least one target user is obtained, the target user is the first multimedia application and the second multimedia Application uses user, and/or uses the user of first multimedia application, first multimedia in historical time section Target service is provided which using with second multimedia application；

When the user identifier belongs to the user identifier of at least one target user, obtains entrance and show information, it is described Entrance shows that information is used in the page of first multimedia application, shows the entrance of the target service；

The entrance, which is sent, to the terminal shows information.

2. the method according to claim 1, wherein the acquisition entrance show information, including：

According to the information of direct broadcasting room, obtains first entrance and show that information, the first entrance show that information is used for described first In the page of multimedia application, the first entrance of the direct broadcasting room is shown.

3. according to the method described in claim 2, it is characterized in that, the information according to direct broadcasting room, obtains first entrance exhibition Before showing information, the method also includes：

According to target main broadcaster's way of recommendation, the direct broadcasting room information with the matched main broadcaster of the target main broadcaster way of recommendation is obtained.

4. according to the method described in claim 3, it is characterized in that, described according to target main broadcaster's way of recommendation, obtain with it is described Before the direct broadcasting room information of the matched main broadcaster of target main broadcaster's way of recommendation, the method also includes：

5. according to the method described in claim 4, it is characterized in that, described from least one main broadcaster's way of recommendation, selection institute Target main broadcaster's way of recommendation is stated, including：

It is selected excellent from least one main broadcaster's way of recommendation according to the priority of at least one main broadcaster's way of recommendation The first highest main broadcaster's way of recommendation of grade, as the target main broadcaster way of recommendation.

6. according to the method described in claim 3, it is characterized in that, described according to target main broadcaster's way of recommendation, obtain with it is described The direct broadcasting room information of the matched main broadcaster of target main broadcaster's way of recommendation, including：

According to first main broadcaster's way of recommendation that popular main broadcaster recommends, the direct broadcasting room information of at least one popular main broadcaster is obtained；With/ Or,

According to second main broadcaster's way of recommendation that viewing record is recommended, the viewing record of the terminal is obtained；Obtain the viewing note Record the direct broadcasting room information of at least one corresponding main broadcaster；And/or

According to third main broadcaster's way of recommendation that same region main broadcaster recommends, geographical location locating for the terminal is obtained；Described in acquisition Geographic area locating for geographical location, obtains target geographical area；Obtain at least one main broadcaster's for being located at target geographical area Direct broadcasting room information；And/or

According to the 4th main broadcaster's way of recommendation that default main broadcaster recommends, obtain the default main broadcaster's of at least one of default main broadcaster's information Direct broadcasting room information.

7. the method according to claim 1, wherein the acquisition entrance show information, including：

According to the information of at least one Above-the-line, obtains second entrance and show that information, the second entrance show that information is used for Instruction shows the second entrance of at least one Above-the-line in the page of first multimedia application.

8. the method according to claim 1, wherein the acquisition entrance show information, including：

According at least one parameter identification recommended in official documents and correspondence template, each parameter identification for obtaining the target service is corresponding Parameter obtains at least one service parameter；

9. method according to any one of claims 1 to 8, which is characterized in that before the acquisition entrance shows information, institute The method of stating further includes：

Configuration-direct is received, the configuration-direct is used to indicate at least one main broadcaster's way of recommendation, at least one main broadcaster pushes away It recommends the priority of mode and recommends at least one in official documents and correspondence template.

10. the method according to claim 1, wherein the user identifier for obtaining the logging request and carrying Later, the method also includes：

11. the method according to claim 1, wherein it is described obtain at least one target user user identifier, Including：

12. a kind of entrance shows device, which is characterized in that described device includes：

First obtains module, and for obtaining the user identifier of at least one target user, the target user is the first multimedia Using and the second multimedia application use user, and/or in historical time section used first multimedia application User, first multimedia application and second multimedia application are provided which target service；

Described first obtains module, is also used to obtain the use that the logging request carries when receiving the logging request of terminal Family mark；

Second obtains module, when for belonging to the user identifier of at least one target user when the user identifier, obtains Entrance shows information, and the entrance shows that information is used in the page of first multimedia application, shows the target industry The entrance of business；

Sending module shows information for sending the entrance to the terminal.

13. a kind of computer equipment, the computer equipment includes processor and memory, is stored at least in the memory One instruction, described instruction are loaded by the processor and are executed to realize such as any one of claim 1 to claim 11 institute Operation performed by the entrance methods of exhibiting stated.

14. a kind of computer readable storage medium, which is characterized in that be stored at least one instruction, institute in the storage medium Instruction is stated to be loaded by processor and executed to realize such as claim 1 to the described in any item entrance methods of exhibiting of claim 11 Performed operation.