CN105049423A

CN105049423A - Authority management system, device and method

Info

Publication number: CN105049423A
Application number: CN201510363956.2A
Authority: CN
Inventors: 左洪涛
Original assignee: Tencent Technology Beijing Co Ltd
Current assignee: Tencent Technology Beijing Co Ltd
Priority date: 2015-06-26
Filing date: 2015-06-26
Publication date: 2015-11-11
Anticipated expiration: 2035-06-26
Also published as: CN105049423B

Abstract

The invention discloses an authority management system, device and method, and belongs to the technical field of the computer and internet. The system comprises at least one business client terminal and a background server. The business client terminals are used for playing target contents in the process of providing network business; acquiring designated operation events completed by users in view of the target contents; and interacting with the background server to acquire target authority for logging in the user account numbers of the business client terminals with the designated operation events acting as certificates, wherein the target authority refers to authority for acquiring the target type of network business resources. A problem of sever waste of a part type of the network business resources after classification of the network business resources and corresponding setting of the acquisition authority in the prior art can be solved so that the number of receivers of the target type of the network business resources can be effectively enhanced and waste of the target type of the network business resources can be avoided.

Description

Rights Management System, device and method

Technical field

The present invention relates to computer and Internet technical field, particularly a kind of Rights Management System, device and method.

Background technology

Along with the development of computer and Internet technology, occur that video traffic, game service, document are checked and the Networks miscellaneous such as downloading service, network direct broadcasting business.

Network resource division, when providing Network to user, can be dissimilar by network provider usually, and arranges different acquisition authorities for dissimilar Network resource is corresponding.For user, it only when possessing the acquisition authority of Network resource of a certain type, can obtain the Network resource of the type.For video traffic, video traffic provider video resource can be divided into free video resource and paid video resource two kinds is dissimilar, and arranges normal user permission for free video resource correspondence, for paid video resource correspondence arranges paying customer's authority.Domestic consumer only has the authority of viewing free video, and paying customer then has the authority of viewing free video and paid video.

Realizing in process of the present invention, inventor finds above-mentioned technology, and at least there are the following problems: Network resource carry out classification and corresponding different acquisition authorities is set after, the audience size of the Network resource of a part of type can be made very few, thus cause the Network serious waste of resources of this part type.Such as, compared to the audience size of free video resource, the audience size of paid video resource can be lacked a lot, and this just causes paid video serious waste of resources.

Summary of the invention

In order to solve prior art Network resource is carried out classification and corresponding different acquisition authorities is set after, cause the problem of the Network serious waste of resources of a part of type, embodiments provide a kind of Rights Management System, device and method.Described technical scheme is as follows:

First aspect, provides a kind of Rights Management System, and described system comprises: at least one service customer end and background server;

Described service customer end, in the process providing Network, plays object content;

Described service customer end, also for obtaining the assigned operation event that user completes for described object content;

Described service customer end, also for described assigned operation event for voucher, obtain the target authority of the user account number logging in described service customer end alternately with described background server, described target authority refers to the authority of Network resource obtaining target type.

Second aspect, provide a kind of rights management device, be applied in service customer end, described device comprises:

Contents play module, in the process providing Network, plays object content;

Event acquisition module, for obtaining the assigned operation event that user completes for described object content;

Authority acquiring module, for described assigned operation event for voucher, obtain the target authority of the user account number logging in described service customer end alternately with described background server, described target authority refers to the authority of Network resource obtaining target type.

The third aspect, provides a kind of right management method, and described method comprises:

Service customer end, in the process providing Network, plays object content;

Described service customer end obtains the assigned operation event that user completes for described object content;

Described service customer end for voucher, alternately obtains the target authority of the user account number that log in described service customer end with described background server with described assigned operation event, and described target authority refers to the authority of the Network resource obtaining target type.

Fourth aspect, provides a kind of right management method, is applied in service customer end, and described method comprises:

In the process that Network is provided, play object content;

Obtain the assigned operation event that user completes for described object content;

With described assigned operation event for voucher, obtain the target authority of the user account number logging in described service customer end alternately with described background server, described target authority refers to the authority of the Network resource obtaining target type.

The beneficial effect that the technical scheme that the embodiment of the present invention provides is brought is:

By the assigned operation event that service customer end acquisition user completes for object content, with this assigned operation event for voucher, obtain the target authority of the user account number logging in this service customer end alternately with background server, this target authority refers to the authority of the Network resource obtaining target type; Solve prior art Network resource is carried out classification and corresponding different acquisition authorities is set after, cause the problem of the Network serious waste of resources of a part of type; Effectively improve the audience size of the Network resource of target type, avoid the waste of the Network resource of this target type, and the demand that user obtains disparate networks service resources can be met better, fully improve the input promotion effect of the object content of such as advertisement and so on simultaneously.

Accompanying drawing explanation

In order to be illustrated more clearly in the technical scheme in the embodiment of the present invention, below the accompanying drawing used required in describing embodiment is briefly described, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skill in the art, under the prerequisite not paying creative work, other accompanying drawing can also be obtained according to these accompanying drawings.

Fig. 1 is the configuration diagram of a kind of implementation environment involved by the embodiment of the present invention;

Fig. 2 is the configuration diagram of a kind of background server that the embodiment of the present invention provides;

Fig. 3 is the structural representation of the terminal that one embodiment of the invention provides;

Fig. 4 is the structural representation of the server that one embodiment of the invention provides;

Fig. 5 A is the block diagram of the Rights Management System that one embodiment of the invention provides;

Fig. 5 B is a kind of interface schematic diagram that Fig. 5 A illustrated embodiment relates to;

Fig. 6 is the method flow diagram of the right management method that one embodiment of the invention provides;

Fig. 7 is the method flow diagram of the right management method that another embodiment of the present invention provides;

Fig. 8 A is the method flow diagram of the right management method that another embodiment of the present invention provides;

Fig. 8 B is the flow chart of the step 816 that relates to of another embodiment of the present invention and step 817;

Fig. 8 C is the flow chart of the step 818 that relates to of another embodiment of the present invention and step 819;

Fig. 9 is the method flow diagram of the right management method that another embodiment of the present invention provides;

Figure 10 is the block diagram of the rights management device that one embodiment of the invention provides;

Figure 11 is the block diagram of the rights management device that another embodiment of the present invention provides.

Embodiment

For making the object, technical solutions and advantages of the present invention clearly, below in conjunction with accompanying drawing, embodiment of the present invention is described further in detail.

Implementation environment

Please refer to Fig. 1, it illustrates the configuration diagram of a kind of implementation environment involved by the embodiment of the present invention.This implementation environment comprises: at least one terminal 120 and background server 140.

The service customer end had for providing Network is run in terminal 120.Wherein, Network can be video traffic, game service, document check and downloading service, network direct broadcasting business etc.Terminal 120 can be mobile phone, panel computer, E-book reader, multimedia player, pocket computer on knee, desktop computer and intelligent television etc.

Terminal 120 is connected with background server 140 by cable network or wireless network.

Background server 140 can be a station server, or the server cluster be made up of some station servers, or a cloud computing service center.

In a kind of possible execution mode, when the server cluster that background server 140 is made up of some station servers, incorporated by reference to reference to figure 2, background server 140 can comprise: service server 142, content server 144, exchange server 146 and database server 148.

Service server 142, for providing Network resource to service customer end.Such as, web page resource includes but not limited to any one in video resource, game resource, document resource, network direct broadcasting resource.

Content server 144, for providing object content resource to service customer end.Such as, object content resource is advertising resource.

Exchange server 146, for providing authority exchange to service customer end, so that the user account number of registering service client is after acquisition target authority, can obtain the Network resource of the target type that service server 142 provides.Network, when providing Network to user, can be divided into dissimilar by network provider usually, and arranges different acquisition authorities for dissimilar Network resource is corresponding.Therefore, the Network resource of target type is the Network resource of one or more types in the several dissimilar Network resource marked off.The difference of the Network provided according to service customer end, the Network resource of target type is also corresponding different.Such as, when the Network that service customer end provides is video traffic, the Network resource of target type can be paid video resource; Again such as, when the Network that service customer end provides is game service, the Network resource of target type can be interior survey game resource and/or pay-per-play resource.

Database server 148, for the corresponding relation between user's account number storing and target authority.Alternatively, database server 148, also for the corresponding relation between user's account number storing and virtual resource.Wherein, virtual resource can be the forms such as integration, ingot, Jin Dou, ideal money.

Computer architecture

Please refer to Fig. 3, it illustrates the structural representation of the terminal that one embodiment of the invention provides.This terminal can run the service customer end for providing Network.Specifically:

Terminal 300 can comprise RF (RadioFrequency, radio frequency) circuit 310, the memory 320 including one or more computer-readable recording mediums, input unit 330, display unit 340, transducer 350, voicefrequency circuit 360, WiFi (wirelessfidelity, Wireless Fidelity) module 370, include the parts such as processor 380 and power supply 390 that more than or processes core.It will be understood by those skilled in the art that the restriction of the not structure paired terminal of the terminal structure shown in Fig. 3, the parts more more or less than diagram can be comprised, or combine some parts, or different parts are arranged.Wherein:

RF circuit 310 can be used for receiving and sending messages or in communication process, the reception of signal and transmission, especially, after being received by the downlink information of base station, transfer to more than one or one processor 380 to process; In addition, base station is sent to by relating to up data.Usually, RF circuit 310 includes but not limited to antenna, at least one amplifier, tuner, one or more oscillator, subscriber identity module (SIM) card, transceiver, coupler, LNA (LowNoiseAmplifier, low noise amplifier), duplexer etc.In addition, RF circuit 310 can also by radio communication and network and other devices communicatings.Radio communication can use arbitrary communication standard or agreement, include but not limited to GSM (GlobalSystemofMobilecommunication, global system for mobile communications), GPRS (GeneralPacketRadioService, general packet radio service), CDMA (CodeDivisionMultipleAccess, code division multiple access), WCDMA (WidebandCodeDivisionMultipleAccess, Wideband Code Division Multiple Access (WCDMA)), LTE (LongTermEvolution, Long Term Evolution), Email, SMS (ShortMessagingService, Short Message Service) etc.Memory 320 can be used for storing software program and module.Processor 380 is stored in software program and the module of memory 320 by running, thus performs the application of various function and data processing.Memory 320 mainly can comprise storage program district and store data field, and wherein, storage program district can storage operation system, application program (such as sound-playing function, image player function etc.) etc. needed at least one function; Store data field and can store the data (such as voice data, phone directory etc.) etc. created according to the use of terminal 300.In addition, memory 320 can comprise high-speed random access memory, can also comprise nonvolatile memory, such as at least one disk memory, flush memory device or other volatile solid-state parts.Correspondingly, memory 320 can also comprise Memory Controller, to provide the access of processor 380 and input unit 330 pairs of memories 320.

Input unit 330 can be used for the numeral or the character information that receive input, and produces and to arrange with user and function controls relevant keyboard, mouse, action bars, optics or trace ball signal and inputs.Particularly, input unit 330 can comprise Touch sensitive surface 331 and other input equipments 332.Touch sensitive surface 331, also referred to as touch display screen or Trackpad, user can be collected or neighbouring touch operation (such as user uses any applicable object or the operations of annex on Touch sensitive surface 331 or near Touch sensitive surface 331 such as finger, stylus) thereon, and drive corresponding jockey according to the formula preset.Optionally, Touch sensitive surface 331 can comprise touch detecting apparatus and touch controller two parts.Wherein, touch detecting apparatus detects the touch orientation of user, and detects the signal that touch operation brings, and sends signal to touch controller; Touch controller receives touch information from touch detecting apparatus, and converts it to contact coordinate, then gives processor 380, and the order that energy receiving processor 380 is sent also is performed.In addition, the polytypes such as resistance-type, condenser type, infrared ray and surface acoustic wave can be adopted to realize Touch sensitive surface 331.Except Touch sensitive surface 331, input unit 330 can also comprise other input equipments 332.Particularly, other input equipments 332 can include but not limited to one or more in physical keyboard, function key (such as volume control button, switch key etc.), trace ball, mouse, action bars etc.

Display unit 340 can be used for the various graphical user interface showing information or the information being supplied to user and the terminal 300 inputted by user, and these graphical user interface can be made up of figure, text, icon, video and its combination in any.Display unit 340 can comprise display floater 341, optionally, the form such as LCD (LiquidCrystalDisplay, liquid crystal display), OLED (OrganicLight-EmittingDiode, Organic Light Emitting Diode) can be adopted to configure display floater 341.Further, Touch sensitive surface 331 can cover on display floater 341, when Touch sensitive surface 331 detects thereon or after neighbouring touch operation, send processor 380 to determine the type of touch event, on display floater 341, provide corresponding vision to export with preprocessor 380 according to the type of touch event.Although in figure 3, Touch sensitive surface 331 and display floater 341 be as two independently parts realize input and input function, in certain embodiments, can by Touch sensitive surface 331 and display floater 341 integrated and realize input and output function.

Terminal 300 also can comprise at least one transducer 350, such as optical sensor, motion sensor and other transducers.Particularly, optical sensor can comprise ambient light sensor and proximity transducer, and wherein, ambient light sensor the light and shade of environmentally light can regulate the brightness of display floater 341, proximity transducer when terminal 300 moves in one's ear, can cut out display floater 341 and/or backlight.As the one of motion sensor, Gravity accelerometer can detect the size of all directions (are generally three axles) acceleration, size and the direction of gravity can be detected time static, can be used for identifying the application (such as horizontal/vertical screen switching, dependent game, magnetometer pose calibrating) of mobile phone attitude, Vibration identification correlation function (such as pedometer, knock) etc.; As for terminal 300 also other transducers such as configurable gyroscope, barometer, hygrometer, thermometer, infrared ray sensor, do not repeat them here.

Voicefrequency circuit 360, loud speaker 321, microphone 322 can provide the audio interface between user and terminal 300.Voicefrequency circuit 360 can by receive voice data conversion after the signal of telecommunication, be transferred to loud speaker 321, by loud speaker 321 be converted to voice signal export; On the other hand, the voice signal of collection is converted to the signal of telecommunication by microphone 322, voice data is converted to after being received by voicefrequency circuit 360, after again voice data output processor 380 being processed, through RF circuit 310 to send to another terminal, or export voice data to memory 320 to process further.Voicefrequency circuit 360 also may comprise earphone jack, to provide the communication of peripheral hardware earphone and terminal 300.

WiFi belongs to short range wireless transmission technology, and by WiFi module 370, terminal 300 can help that user sends and receive e-mail, browsing page and access streaming video etc., and its broadband internet wireless for user provides is accessed.Although Fig. 3 shows WiFi module 370, be understandable that, it does not belong to must forming of terminal 300, can omit in the scope of essence not changing invention as required completely.

Processor 380 is control centres of terminal 300, utilize the various piece of various interface and the whole terminal of connection, software program in memory 320 and/or module is stored in by running or performing, and call the data be stored in memory 320, perform various function and the deal with data of terminal 300, thus integral monitoring is carried out to terminal.Optionally, processor 380 can comprise one or more process core; Optionally, processor 380 accessible site application processor and modem processor, wherein, application processor mainly processes operating system, user interface and application program etc., and modem processor mainly processes radio communication.Be understandable that, above-mentioned modem processor also can not be integrated in processor 380.

Terminal 300 also comprises the power supply 390 (such as battery) of powering to all parts, preferably, power supply can be connected with processor 380 logic by power-supply management system, thus realizes the functions such as management charging, electric discharge and power managed by power-supply management system.Power supply 390 can also comprise one or more direct current or AC power, recharging system, power failure detection circuit, power supply changeover device or the random component such as inverter, power supply status indicator.

Although not shown, terminal 300 can also comprise camera, bluetooth module etc., does not repeat them here.

Terminal 300 also includes memory, and one or more than one program, and one of them or more than one program are stored in memory, and is configured to be performed by more than one or one processor.

Please refer to Fig. 4, it illustrates the structural representation of the server that one embodiment of the invention provides.This server can be background server.Specifically:

Server 400 comprises CPU (CPU) 401, comprises the system storage 404 of random access memory (RAM) 402 and read-only memory (ROM) 403, and the system bus 405 of connected system memory 404 and CPU 401.Server 400 also comprises the basic input/output (I/O system) 406 of transmission information between each device of helping in computer, and for the mass-memory unit 407 of storage operation system 413, application program 414 and other program modules 415.

Basic input/output 406 includes the input equipment 409 of the display 408 for showing information and the such as mouse, keyboard and so on for user's input information.Wherein display 408 and input equipment 409 are all connected to CPU 401 by the IOC 410 being connected to system bus 405.Basic input/output 406 can also comprise IOC 410 for receiving and processing the input from other equipment multiple such as keyboard, mouse or electronic touch pens.Similarly, IOC 410 also provides the output equipment outputting to display screen, printer or other types.

Mass-memory unit 407 is connected to CPU 401 by the bulk memory controller (not shown) being connected to system bus 405.Mass-memory unit 407 and the computer-readable medium that is associated thereof provide non-volatile memories for server 400.That is, mass-memory unit 407 can comprise the computer-readable medium (not shown) of such as hard disk or CD-ROM drive and so on.

Without loss of generality, computer-readable medium can comprise computer-readable storage medium and communication media.Computer-readable storage medium comprises the volatibility and non-volatile, removable and irremovable medium that realize for any method or technology that store the information such as such as computer-readable instruction, data structure, program module or other data.Computer-readable storage medium comprises RAM, ROM, EPROM, EEPROM, flash memory or its technology of other solid-state storage, CD-ROM, DVD or other optical storage, cassette, tape, disk storage or other magnetic storage apparatus.Certainly, the known computer-readable storage medium of those skilled in the art is not limited to above-mentioned several.Above-mentioned system storage 404 and mass-memory unit 407 can be referred to as memory.

According to various embodiments of the present invention, the remote computer that server 400 can also be connected on network by networks such as such as internets runs.Also namely server 400 can be connected to network 412 by the network interface unit 411 be connected on system bus 405, in other words, network interface unit 411 also can be used to be connected to network or the remote computer system (not shown) of other types.

Above-mentioned memory also comprises one or more than one program, and more than one or one program is stored in memory, and is configured and is performed by CPU.

Inventor finds, for video traffic, if the viewing authority of paid video opened to some specific domestic consumers, both can increase the audience size of paid video, reduces the waste of paid video resource, can meet again the viewing demand of user better.Consider video traffic provider usual meeting broadcast advertisement in the process that video traffic is provided; there is the domestic consumer of positive role as the above-mentioned specific domestic consumer with the viewing authority of paid video if therefore chosen to the input of advertisement; prior art Problems existing can be solved on the one hand; also be conducive on the other hand promoting advertisement delivery effect, enrich the interactive mode of video software.Below, by several illustrative examples, technical scheme provided by the invention is introduced and is illustrated.

Illustrative examples:

Please refer to Fig. 5 A, it illustrates the block diagram of the Rights Management System that one embodiment of the invention provides.This Rights Management System comprises: at least one service customer end 520 and background server 540.

Service customer end 520, in the process providing Network, plays object content.

Wherein, Network can be video traffic, game service, document check and downloading service, network direct broadcasting business etc.Object content refers to that service customer end 520 is in the process providing Network, carries out throwing in the content promoted.Such as, object content is advertisement.Object content can be visual form, or also can be picture and text form.

Such as, suppose that service customer end 520 is for the videoconference client for providing video traffic, object content is advertisement.Videoconference client can after user logs in videoconference client broadcast advertisement, also can before playing the video that choose of user broadcast advertisement, or can also in the process playing the video that user choose broadcast advertisement, etc.

Service customer end 520, also for obtaining the assigned operation event that user completes for object content.

Wherein, assigned operation event refers to Action Events that user completes for object content, that the input popularization of object content is had to positive role.Assigned operation event includes but not limited to that content viewing event, article are exchanged event, play at least one that event is shared in link, exchange link is shared in event.

Specifically, service customer end 520 obtains assigned operation event and can comprise following several possible situation:

1, when detecting that object content finishes playing, content viewing event is obtained.

For the object content of visual form, complete broadcasting object content needs the regular hour.Such as, the time of a complete broadcasting advertisement is generally tens seconds or tens seconds.Service customer end 520, when detecting that object content finishes playing, also namely when object content being detected by complete broadcasting, obtains content viewing event.

It should be noted is that, content viewing event is for object content by the situation of complete broadcasting, if object content is not by complete broadcasting, as object content is stopped playing by user in the process play, then and not constitution content viewing event.

2, when the article detecting that object content is shown successfully are exchanged, obtain article and exchange event.

Take object content as advertisement be example, the article that advertisement is shown can be the physical item such as such as household electrical appliances, clothes, food, also can be the virtual objects of such as coupons, rechargeable card, game money and so on.Service customer end 520, when the article detecting that advertisement is shown successfully are exchanged, also namely when the article detecting that advertisement is shown successfully are bought by user, obtains article and exchanges event.

3, when detecting that the link of the broadcasting corresponding to object content is shared, obtaining broadcasting link and sharing event.

Play the broadcast address that link refers to object content.Service customer end 520, when playing object content, can be provided for playing the first operation entry linking and carry out sharing accordingly.Broadcasting link is shared to destination client by this first operation entry by user.Wherein, destination client is the service customer end that logs in of other user account number having incidence relation with the user account number of registering service client 520 and/or social applications client.Social applications client can be microblogging client, instant communication client etc.

4, when detecting that the exchange link of the article that object content is shown is shared, obtaining exchange link and sharing event.

Exchange link and refer to that the article corresponding to the article that object content is shown exchange the page address of the page.Service customer end 520, when playing object content, can be provided for exchanging the second operation entry linking and carry out sharing.Exchange link is shared to destination client by this second operation entry by user.Wherein, destination client is the client introduced above.

Service customer end 520, also for assigned operation event for voucher, obtain the target authority of the user account number of registering service client 520 alternately with background server 540.

In the present embodiment, assigned operation event is exchanged for the voucher of target authority as user, make user after completing and promoting the input of object content and have the Action Events of positive role, target authority can be obtained accordingly using as feedback.Wherein, target authority refers to the authority of the Network resource obtaining target type.

Network, when providing Network to user, can be divided into dissimilar by network provider usually, and arranges different acquisition authorities for dissimilar Network resource is corresponding.Therefore, the Network resource of target type is the Network resource of one or more types in the several dissimilar Network resource marked off.The difference of the Network provided according to service customer end 520, the Network resource of target type is also corresponding different.Such as, when the Network that service customer end 520 provides is video traffic, the Network resource of target type can be paid video resource; Again such as, when the Network that service customer end 520 provides is game service, the Network resource of target type can be interior survey game resource and/or pay-per-play resource.

In a kind of possible execution mode, service customer end 520, specifically for: with assigned operation event for voucher, obtain the virtual resource of user account number alternately with background server 540; Take virtual resource as voucher, obtain the target authority of user account number alternately with background server 540.Wherein, virtual resource can be the forms such as integration, ingot, Jin Dou, ideal money.In the present embodiment, virtual resource is utilized to carry out numerical quantization to the assigned operation event that user completes for object content, so that add up the response that user does for object content.After the virtual resource of user's accumulation some, this virtual resource just can be utilized to exchange target authority for.

Alternatively, service customer end 520 with assigned operation event for voucher, when obtaining the virtual resource of user account number alternately with background server 540, specifically for:

1, service customer end 520 generates the logout information for recording assigned operation event.

The assigned operation event that service customer end 520 completes for object content according to user, generates corresponding logout information.Wherein, logout information can comprise event type and event description information.When event type is content viewing event, event description information can comprise the information such as mark corresponding to object content, duration that object content is corresponding.When event type is article exchange event, event description information can comprise the information such as mark corresponding to object content, Item Title, total redemption amounts, total exchange numerical value.When event type shares event for playing link, event description information can comprise mark corresponding to object content, share the inferior information of people.When event type shares event for exchanging link, event description information can comprise mark corresponding to object content, Item Title, share the inferior information of people.

2, service customer end 520 sends resource redemption request to background server 540, and this resource redemption request comprises user account number and logout information.

Wherein, resource redemption request is used for the virtual resource asking to exchange user account number to background server 540.

Correspondingly, background server 540, for receiving the resource redemption request that service customer end 520 sends; According to logout information and default resource conversion policies, the virtual resource that decision-making user account number obtains; Upgrade according to the virtual resource of the result of decision to user account number; Send resource to service customer end and exchange result, this resource exchange result is used to indicate the virtual resource that user account number obtains.

Default resource conversion policies is stored in background server 540.

In a kind of possible execution mode, resource conversion policies can comprise the corresponding relation between event requirements and the quantity of virtual resource obtained.Such as, resource conversion policies can comprise corresponding relation as shown in following table-1:

Table-1

Background server 540 according to logout information, can inquire about the quantity that above-mentioned corresponding relation determination user account number can exchange the virtual resource obtained.Certainly, the corresponding relation shown in above-mentioned table-1 is only exemplary and explanatory, is not intended to limit the present invention.

In the execution mode that another kind is possible, resource conversion policies can comprise several for calculating the computing formula of the quantity of obtained virtual resource.Different event types, may correspond in different computing formula.Such as, the computing formula corresponding to content viewing event can be s=[t/30], and s represents the quantity of obtained virtual resource, and t represents the duration that object content is corresponding, and [] is for rounding symbol.Again such as, the computing formula corresponding to article exchange event can be the quantity that s=[x/100] × 5, s represents obtained virtual resource, and x represents and always exchanges numerical value, and [] is for rounding symbol.Certainly, above-mentioned computing formula is also only exemplary and explanatory, is not intended to limit the present invention.Background server 540 can use above-mentioned computing formula to calculate user account number can exchange the quantity of virtual resource obtained.

In addition, background server 540 also stores the sum of the virtual resource of each user account number.Background server 540 decision-making upgrades according to the sum of this result of decision to the virtual resource of user account number after going out the virtual resource that user account number obtains.

Background server 540 sends resource to service customer end 520 and exchanges result, and this resource exchange result is used to indicate the virtual resource that user account number obtains.Alternatively, background server 540, also exchanges in result for the sum of the virtual resource after user account number renewal is carried on resource, sends to service customer end 520 in the lump.

3, service customer end 520 receives the resource exchange result that background server 540 feeds back.

Service customer end 520 resource that station server 540 feeds back upon receipt also can be used for showing this resource and exchanges result, to inform its virtual resource obtained of user after exchanging result.

Alternatively, service customer end 520 take virtual resource as voucher, when obtaining the target authority of user account number alternately with background server 540, specifically for:

1, the exchange that service customer end 520 obtains corresponding to target authority indicates.

When user needs to use virtual resource to exchange target authority, the exchange that user can trigger corresponding to target authority indicates.

Alternatively, target authority can be divided into different types from different dimensions.Such as, the target authority type that first object authority can be divided into different with the second target authority two kinds based on extent of competence.Wherein, first object authority refers to the authority of the Network resource obtaining all target types; Second target authority refers to the authority of the Network resource obtaining one or several target types of specifying.Again such as, target authority can be divided into based on privilege feature and checks authority and checking and download permission.Wherein, check that authority refers to the authority of the Network resource of checking target type, check the authority referring to the Network resource checking and download target type with download permission.Certainly, in actual applications, also can divide from the type of other dimension to target authority according to the actual requirements, the present embodiment does not do concrete restriction to this.

In one example in which, for video traffic, hypothetical target authority is divided into member's authority and specifies paid video viewing authority two kinds.Wherein, member's authority refers to the authority of watching all paid video, specifies paid video viewing authority to refer to that the authority of paid video is specified in viewing.As shown in Figure 5 B, it illustrates exchange and specify the interface schematic diagram of paid video viewing involved by authority.User is after video selects to choose the required video " film A " watched in interface 51, videoconference client redirect display video broadcast interface 52, because " film A " is paid video, the viewing authority that user does not obtain temporarily " film A ", therefore the information that videoconference client display is relevant, user can click " accumulated point exchanging " button 53 according to relevant information, triggers the viewing authority using accumulated point exchanging " film A ".Videoconference client display plays window 54, and the required integrated value consumed of prompting user, user confirms this exchange operation after clicking " determination " button 55.

2, service customer end 520 is according to exchange instruction to background server 540 sending permission redemption request, and this authority redemption request comprises user account number and descriptor corresponding to target authority.

Wherein, authority redemption request is used for the target authority of asking to exchange user account number to background server 540.Descriptor corresponding to target authority can be identification number corresponding to target authority.

Correspondingly, background server 540, for receiving authority redemption request; According to the target authority that the request of descriptor determination service customer end is exchanged; Obtain the authority conversion policies that target authority is corresponding; Whether the virtual resource detecting user account number meets authority conversion policies; Exchange result according to testing result to service customer end 520 sending permission, whether successfully this authority is exchanged result and is used to indicate user account number exchange target authority.

The corresponding relation between different target authorities and different authority conversion policies is stored in background server 540.

In a kind of possible execution mode, authority conversion policies refers to the virtual resource deducting predetermined number from the virtual resource of user account number.Such as, presetting exchange member authority needs consumption 1000 integration, and the viewing authority of exchanging a film needs consumption 10 integration, etc.So, when user asks the viewing authority of an exchange film, whether the integration sum that background server 540 detects user account number is greater than or equal to 10, if the integration sum of user account number is greater than or equal to 10, then from the integration sum of user account number, deducts 10 integrations and confirm to exchange successfully.

In the execution mode that another kind is possible, authority conversion policies refers to the virtual resource deducting predetermined number from the appointment virtual resource of user account number.Wherein, virtual resource is specified to refer to the virtual resource that user account number obtains at the appointed time.Such as, when user asks the viewing authority of an exchange film, background server 540 detects the number of points that user account number obtained in nearest 7 days and whether is greater than or equal to 10, if the number of points that user account number obtained in nearest 7 days is greater than or equal to 10, then from the number of points that user account number obtained in nearest 7 days, deducts 10 integrations and confirm to exchange successfully.By increasing the ageing restriction of virtual resource in authority conversion policies, be conducive to improving the frequency that user responds the object content of such as advertisement and so on, make the input promotion effect of the object content of such as advertisement and so on better, be also conducive to improving the frequency that user uses service customer end 520 simultaneously.

In addition, background server 540 also stores the acquired all authorities of each user account number.Background server 540, when confirming that the success of target authority is exchanged in user account number request, upgrades the acquired all authorities of user account number.

Background server 540 exchanges result to service customer end 520 sending permission, and whether successfully this authority is exchanged result and be used to indicate user account number exchange target authority.Alternatively, background server 540, also exchanging in result for the descriptor of acquired for user account number all authorities being carried on authority, sending to service customer end 520 in the lump.

3, service customer end 520 receives the authority exchange result that background server 540 feeds back.

Service customer end 520 authority that station server 540 feeds back upon receipt also can be used for showing this authority and exchanges result after exchanging result, to inform whether user successfully exchanges target authority.

In addition, user account number, after acquisition target authority, just can use its service customer end 520 logged in obtain the Network resource of target type.

Alternatively, service customer end 520, also for: show the first operational controls; When the trigger action corresponding to the first operational controls being detected, sharing resource at least one destination client and exchanging result.Wherein, destination client is the service customer end that logs in of other user account number with user account number with incidence relation and/or social applications client, and this incidence relation includes but not limited to friend relation, concern relation, at least one listened in relation.Service customer end 520 can share resource exchange result by other service customer end in this platform, or also cross-platformly can share resource exchange result, as microblogging client, instant communication client etc. to social applications client.By providing to user, resource being exchanged the function that result is shared with other users, other users can be driven to participate in this redemption activity, promote the input promotion effect of the object content of such as advertisement and so on further.

Similarly, service customer end 520, also can be used for: show the second operational controls; When the trigger action corresponding to the second operational controls being detected, sharing authority at least one destination client and exchanging result.Wherein, destination client is the service customer end that logs in of other user account number with user account number with incidence relation and/or social applications client.To exchange the process of result similar with sharing resource, service customer end 520 can share authority exchange result by other service customer end in this platform, or also cross-platformly can share authority to social applications client and exchange result, to make to drive more user to participate in this redemption activity, both the demand that more users obtain the Network resource of target type can have been met, avoid the waste of Network resource, also can promote the input promotion effect of the object content of such as advertisement and so on better.

As shown in Figure 5 B, videoconference client, after receiving the authority exchange result being used to indicate the viewing authority of successfully exchanging " film A ", shows and exchanges successful information in bullet window 54.In addition, play in window 54 and also show " being shared with good friend " button 56, user clicks this button and after selecting corresponding sharing platform and sharing object, authority is exchanged result according to user's selection and shared by videoconference client.

In sum, the Rights Management System that the present embodiment provides, by the assigned operation event that service customer end acquisition user completes for object content, with this assigned operation event for voucher, obtain the target authority of the user account number logging in this service customer end alternately with background server, this target authority refers to the authority of the Network resource obtaining target type; Solve prior art Network resource is carried out classification and corresponding different acquisition authorities is set after, cause the problem of the Network serious waste of resources of a part of type; Effectively improve the audience size of the Network resource of target type, avoid the waste of the Network resource of this target type, and the demand that user obtains disparate networks service resources can be met better, fully improve the input promotion effect of the object content of such as advertisement and so on simultaneously.

Especially, when object content is advertisement, and the Network resource of target type is when being paid video resource, the article that user shows by viewing advertisement, purchase advertisement, the broadcasting of sharing corresponding to advertisement link, share the modes such as the exchange link of the article that advertisement is shown, not under the prerequisite of video traffic provider defrayment, viewing and/or the download permission of paid video can be obtained equally.For user, viewing and/or the download permission of paid video can be obtained by completing shirtsleeve operation, greatly meeting user's request.For network provider, effectively improve the audience size of paid video resource, avoid the waste of paid video resource, fully improve the input promotion effect of advertisement, also improve and interactivity between user simultaneously.

In addition, the Rights Management System that the present embodiment provides, also resource exchanged result and/or authority by service customer end to exchange result and be shared with destination client, achieve and drive more user to participate in this redemption activity, improve number of users and the frequency of service customer end on the one hand, extend one's service group, promotes user's viscosity, also promotes playback volume and the clicking rate of the object content of such as advertisement and so on the other hand.

Here is the inventive method embodiment, for the details do not disclosed in the inventive method embodiment, please refer to present system embodiment.

Please refer to Fig. 6, it illustrates the method flow diagram of the right management method that one embodiment of the invention provides.This right management method can be applicable in service customer end.This right management method can comprise the steps:

Step 602, in the process providing Network, plays object content.

Step 604, obtains the assigned operation event that user completes for object content.

Step 606, with assigned operation event for voucher, obtains the target authority of the user account number of registering service client alternately with background server, and this target authority refers to the authority of the Network resource obtaining target type.

In sum, the right management method that the present embodiment provides, by the assigned operation event that service customer end acquisition user completes for object content, with this assigned operation event for voucher, obtain the target authority of the user account number logging in this service customer end alternately with background server, this target authority refers to the authority of the Network resource obtaining target type; Solve prior art Network resource is carried out classification and corresponding different acquisition authorities is set after, cause the problem of the Network serious waste of resources of a part of type; Effectively improve the audience size of the Network resource of target type, avoid the waste of the Network resource of this target type, and the demand that user obtains disparate networks service resources can be met better, fully improve the input promotion effect of the object content of such as advertisement and so on simultaneously.

Alternatively, obtain the assigned operation event that user completes for object content, comprising:

When detecting that object content finishes playing, obtain content viewing event; And/or,

When the article detecting that object content is shown successfully are exchanged, obtain article and exchange event; And/or,

When detecting that the link of the broadcasting corresponding to object content is shared, obtaining broadcasting link and sharing event; And/or,

When detecting that the exchange link of the article that object content is shown is shared, obtaining exchange link and sharing event.

Alternatively, with assigned operation event for voucher, obtain the target authority of the user account number of registering service client alternately with background server, comprising:

With assigned operation event for voucher, obtain the virtual resource of user account number alternately with background server;

Take virtual resource as voucher, obtain the target authority of user account number alternately with background server.

Alternatively, with assigned operation event for voucher, obtain the virtual resource of user account number alternately with background server, comprising:

Generate the logout information for recording assigned operation event;

Send resource redemption request to background server, this resource redemption request comprises user account number and logout information;

The resource receiving background server feedback exchanges result, and this resource exchange result is used to indicate the virtual resource that user account number obtains.

Alternatively, after receiving the resource exchange result of background server feedback, also comprise:

Show the first operational controls;

When the trigger action corresponding to the first operational controls being detected, sharing resource at least one destination client and exchanging result;

Wherein, destination client is the service customer end that logs in of other user account number with user account number with incidence relation and/or social applications client.

Alternatively, take virtual resource as voucher, obtain the target authority of user account number alternately with background server, comprising:

The exchange obtained corresponding to target authority indicates;

According to exchange instruction to background server sending permission redemption request, this authority redemption request comprises user account number and descriptor corresponding to target authority;

The authority receiving background server feedback exchanges result, and whether successfully this authority is exchanged result and be used to indicate user account number exchange target authority.

Alternatively, after receiving the authority exchange result of background server feedback, also comprise:

Show the second operational controls;

When the trigger action corresponding to the second operational controls being detected, sharing authority at least one destination client and exchanging result;

Alternatively, object content is advertisement, and Network resource is any one in video resource, game resource, document resource, network direct broadcasting resource.

Please refer to Fig. 7, it illustrates the method flow diagram of the right management method that another embodiment of the present invention provides.The present embodiment is applied in implementation environment shown in Fig. 1 with this right management method and is illustrated.This right management method can comprise the steps:

Step 702, service customer end, in the process providing Network, plays object content.

Step 704, service customer end obtains the assigned operation event that user completes for object content.

Step 706, service customer end for voucher, alternately obtains the target authority of the user account number that log in this service customer end with background server with assigned operation event, and this target authority refers to the authority of the Network resource obtaining target type.

Please refer to Fig. 8 A, it illustrates the method flow diagram of the right management method that another embodiment of the present invention provides.The present embodiment is applied in implementation environment shown in Fig. 1 with this right management method and is illustrated.This right management method can comprise the steps:

Step 801, service customer end, in the process providing Network, plays object content.

Wherein, Network can be video traffic, game service, document check and downloading service, network direct broadcasting business etc.Object content refers to that service customer end is in the process providing Network, carries out throwing in the content promoted.Such as, object content is advertisement.Object content can be visual form, or also can be picture and text form.

Such as, suppose that service customer end is for the videoconference client for providing video traffic, object content is advertisement.Videoconference client can after user logs in videoconference client broadcast advertisement, also can before playing the video that choose of user broadcast advertisement, or can also in the process playing the video that user choose broadcast advertisement, etc.

Step 802, service customer end obtains the assigned operation event that user completes for object content.

Specifically, this step can comprise following several possible situation:

1, service customer end is when detecting that object content finishes playing, and obtains content viewing event.

For the object content of visual form, complete broadcasting object content needs the regular hour.Such as, the time of a complete broadcasting advertisement is generally tens seconds or tens seconds.Service customer end, when detecting that object content finishes playing, also namely when object content being detected by complete broadcasting, obtains content viewing event.

2, service customer end is when the article detecting that object content is shown successfully are exchanged, and obtains article and exchanges event.

Take object content as advertisement be example, the article that advertisement is shown can be the physical item such as such as household electrical appliances, clothes, food, also can be the virtual objects of such as coupons, rechargeable card, game money and so on.Service customer end, when the article detecting that advertisement is shown successfully are exchanged, also namely when the article detecting that advertisement is shown successfully are bought by user, obtains article and exchanges event.

3, service customer end is when detecting that the link of the broadcasting corresponding to object content is shared, and obtains broadcasting link and shares event.

Play the broadcast address that link refers to object content.Service customer end, when playing object content, can be provided for playing the first operation entry linking and carry out sharing accordingly.Broadcasting link is shared to destination client by this first operation entry by user.Wherein, destination client is the service customer end that logs in of other user account number having incidence relation with the user account number of registering service client and/or social applications client.Social applications client can be microblogging client, instant communication client etc.

4, service customer end is when detecting that the exchange link of the article that object content is shown is shared, and obtains exchange link and shares event.

Exchange link and refer to that the article corresponding to the article that object content is shown exchange the page address of the page.Service customer end, when playing object content, can be provided for exchanging the second operation entry linking and carry out sharing.Exchange link is shared to destination client by this second operation entry by user.Wherein, destination client is the client introduced above.

Network, when providing Network to user, can be divided into dissimilar by network provider usually, and arranges different acquisition authorities for dissimilar Network resource is corresponding.Therefore, the Network resource of target type is the Network resource of one or more types in the several dissimilar Network resource marked off.The difference of the Network provided according to service customer end, the Network resource of target type is also corresponding different.Such as, when the Network that service customer end provides is video traffic, the Network resource of target type can be paid video resource; Again such as, when the Network that service customer end provides is game service, the Network resource of target type can be interior survey game resource and/or pay-per-play resource.

In the present embodiment, the process that service customer end obtains the target authority of user account number is divided into following two parts: the first, with assigned operation event for voucher, obtains the virtual resource of user account number alternately with background server; The second, take virtual resource as voucher, obtain the target authority of user account number alternately with background server.Wherein, virtual resource can be the forms such as integration, ingot, Jin Dou, ideal money.In the present embodiment, virtual resource is utilized to carry out numerical quantization to the assigned operation event that user completes for object content, so that add up the response that user does for object content.After the virtual resource of user's accumulation some, this virtual resource just can be utilized to exchange target authority for.

Below, to step 808 by step 803 above-mentioned Part I content is introduced and is illustrated.

Step 803, service customer end generates the logout information for recording assigned operation event.

The assigned operation event that service customer end completes for object content according to user, generates corresponding logout information.Wherein, logout information can comprise event type and event description information.When event type is content viewing event, event description information can comprise the information such as mark corresponding to object content, duration that object content is corresponding.When event type is article exchange event, event description information can comprise the information such as mark corresponding to object content, Item Title, total redemption amounts, total exchange numerical value.When event type shares event for playing link, event description information can comprise mark corresponding to object content, share the inferior information of people.When event type shares event for exchanging link, event description information can comprise mark corresponding to object content, Item Title, share the inferior information of people.

Step 804, service customer end sends resource redemption request to background server, and this resource redemption request comprises user account number and logout information.

Wherein, resource redemption request is used for the virtual resource exchanging user account number to background server request.

Correspondingly, background server receives the resource redemption request that service customer end sends.

Step 805, background server according to logout information and preset resource conversion policies, the virtual resource that decision-making user account number obtains.

Default resource conversion policies is stored in background server.In a kind of possible execution mode, resource conversion policies can comprise the corresponding relation between event requirements and the quantity of virtual resource obtained, the example that this corresponding relation can provide see above-mentioned table-1.Background server according to logout information, can inquire about the quantity that this corresponding relation determination user account number can exchange the virtual resource obtained.In the execution mode that another kind is possible, resource conversion policies can comprise several for calculating the computing formula of the quantity of obtained virtual resource.Different event types, may correspond in different computing formula.Background server can use computing formula to calculate user account number can exchange the quantity of virtual resource obtained.

Step 806, background server upgrades according to the virtual resource of the result of decision to user account number.

Background server also stores the sum of the virtual resource of each user account number.Background server decision-making upgrades according to the sum of this result of decision to the virtual resource of user account number after going out the virtual resource that user account number obtains.

Step 807, background server sends resource to service customer end and exchanges result, and this resource exchange result is used to indicate the virtual resource that user account number obtains.

Alternatively, the sum of the virtual resource after user account number can upgrade by background server is carried on resource and exchanges in result, sends to service customer end in the lump.

Correspondingly, service customer end receives the resource exchange result of background server feedback.

Step 808, service customer end display resource exchanges result.

Service customer end display resource exchanges result, informs its virtual resource obtained of user.

Below, to step 815 by step 809 above-mentioned the second part is introduced and is illustrated.

Step 809, the exchange that service customer end obtains corresponding to target authority indicates.

In one example in which, for video traffic, hypothetical target authority is divided into member's authority and specifies paid video viewing authority two kinds.Wherein, member's authority refers to the authority of watching all paid video, specifies paid video viewing authority to refer to that the authority of paid video is specified in viewing.

Step 810, service customer end is according to exchange instruction to background server sending permission redemption request, and this authority redemption request comprises user account number and descriptor corresponding to target authority.

Wherein, authority redemption request is used for the target authority of exchanging user account number to background server request.Descriptor corresponding to target authority can be identification number corresponding to target authority.

Correspondingly, background server receives authority redemption request.

Step 811, the target authority that background server is exchanged according to the request of descriptor determination service customer end.

Step 812, background server obtains authority conversion policies corresponding to target authority.

Step 813, whether the virtual resource that background server detects user account number meets above-mentioned authority conversion policies.

The corresponding relation between different target authorities and different authority conversion policies is stored in background server.

In a kind of possible execution mode, authority conversion policies refers to the virtual resource deducting predetermined number from the virtual resource of user account number.Such as, presetting exchange member authority needs consumption 1000 integration, and the viewing authority of exchanging a film needs consumption 10 integration, etc.So, when user asks the viewing authority of an exchange film, whether the integration sum that background server detects user account number is greater than or equal to 10, if the integration sum of user account number is greater than or equal to 10, then from the integration sum of user account number, deducts 10 integrations and confirm to exchange successfully.

In the execution mode that another kind is possible, authority conversion policies refers to the virtual resource deducting predetermined number from the appointment virtual resource of user account number.Wherein, virtual resource is specified to refer to the virtual resource that user account number obtains at the appointed time.Such as, when user asks the viewing authority of an exchange film, whether the number of points that background server detection user account number obtained in nearest 7 days is greater than or equal to 10, if the number of points that user account number obtained in nearest 7 days is greater than or equal to 10, then from the number of points that user account number obtained in nearest 7 days, deducts 10 integrations and confirm to exchange successfully.By increasing the ageing restriction of virtual resource in authority conversion policies, be conducive to improving the frequency that user responds the object content of such as advertisement and so on, make the input promotion effect of the object content of such as advertisement and so on better, be also conducive to improving the frequency that user uses service customer end simultaneously.

In addition, background server also stores the acquired all authorities of each user account number.Background server, when confirming that the success of target authority is exchanged in user account number request, upgrades the acquired all authorities of user account number.

Step 814, background server exchanges result according to testing result to service customer end sending permission, and whether successfully this authority is exchanged result and be used to indicate user account number exchange target authority.

Alternatively, the descriptor of acquired for user account number all authorities also can be carried on authority and exchange in result by background server, sends to service customer end in the lump.

Correspondingly, service customer end receives the authority exchange result of background server feedback.

Step 815, service customer end display authority exchanges result.

Service customer end display authority exchanges result, informs whether user successfully exchanges target authority.

User account number is after acquisition target authority, and the service customer end that it just can be used to log in obtains the Network resource of target type.

Alternatively, as shown in Figure 8 B, after above-mentioned steps 808, also 816 and step 817 can be comprised the steps.

Step 816, service customer end shows the first operational controls.

Step 817, service customer end, when the trigger action corresponding to the first operational controls being detected, is shared resource and is exchanged result at least one destination client.

Wherein, destination client is the service customer end that logs in of other user account number with user account number with incidence relation and/or social applications client, and this incidence relation includes but not limited to friend relation, concern relation, at least one listened in relation.

Service customer end can share resource exchange result by other service customer end in this platform, or also cross-platformly can share resource exchange result, as microblogging client, instant communication client etc. to social applications client.By providing to user, resource being exchanged the function that result is shared with other users, other users can be driven to participate in this redemption activity, promote the input promotion effect of the object content of such as advertisement and so on further.

Similarly, as shown in Figure 8 C, after above-mentioned steps 815, also 818 and step 819 can be comprised the steps.

Step 818, service customer end shows the second operational controls.

Step 819, service customer end, when the trigger action corresponding to the second operational controls being detected, is shared authority and is exchanged result at least one destination client.

Wherein, destination client is the service customer end that logs in of other user account number having incidence relation with described user account number and/or social applications client.

To exchange the process of result similar with sharing resource, service customer end can share authority exchange result by other service customer end in this platform, or also cross-platformly can share authority to social applications client and exchange result, to make to drive more user to participate in this redemption activity, both the demand that more users obtain the Network resource of target type can have been met, avoid the waste of Network resource, also can promote the input promotion effect of the object content of such as advertisement and so on better.

In addition, the right management method that the present embodiment provides, also resource exchanged result and/or authority by service customer end to exchange result and be shared with destination client, achieve and drive more user to participate in this redemption activity, improve number of users and the frequency of service customer end on the one hand, extend one's service group, promotes user's viscosity, also promotes playback volume and the clicking rate of the object content of such as advertisement and so on the other hand.

Please refer to Fig. 9, it illustrates the flow chart of the right management method that another embodiment of the present invention provides.The present embodiment is applied in implementation environment shown in Fig. 1 and Fig. 2 with this right management method and is illustrated.This right management method can comprise the steps:

Step 901, service customer end sends Network acquisition request conforms to service server.

Wherein, Network acquisition request conforms is used for service server acquisition request Network resource.According to the difference of the Network that service customer end provides, Network resource is corresponding difference also.Such as, when the Network that service customer end provides is video traffic, Network resource can comprise the video resource such as video playback link, video preview figure, video profile.

Correspondingly, service server receives Network acquisition request conforms.

Step 902, service server obtains Network resource.

Network resource can be stored in service server, or also can be stored in database server.If Network Resource Storage is in service server, service server directly obtains Network resource in this locality.If Network Resource Storage is in database server, service server obtains Network resource from database server.

Step 903, service server sends Network resource to service customer end.

Correspondingly, service customer end receives Network resource.

Step 904, service customer end sends object content acquisition request conforms to content server.

Wherein, object content acquisition request conforms is used for obtaining object content resource to content server request.Such as, when object content is advertisement, corresponding object content resource is advertising resource, as the advertising resource such as broadcasting link, picture and text material of advertisement.

Correspondingly, content server receiving target content resource obtains request.

Step 905, content server obtains object content resource.

Object content resource can be stored in content server, or also can be stored in database server.If object content Resource Storage is in content server, content server directly obtains object content resource in this locality.If object content Resource Storage is in database server, content server obtains object content resource from database server.

Step 906, content server sends object content resource to service customer end.

Correspondingly, service customer end receiving target content resource.

It should be noted that, above-mentioned steps 901 to step 903 can be carried out before step 904 to step 906, also can carry out after step 904 to step 906, and can also carry out to step 906 with step 904, the present embodiment is not construed as limiting this simultaneously.

Step 907, service customer end is providing in the process of Network according to Network resource, plays object content according to object content resource.

Step 908, service customer end obtains the assigned operation event that user completes for object content.

Wherein, assigned operation event includes but not limited to that content viewing event, article are exchanged event, play at least one that event is shared in link, exchange link is shared in event.

Below, by step 909 to step 914 pair service customer end with assigned operation event for voucher, the process obtaining the virtual resource of the user account number logging in this service customer end with exchange server is alternately introduced and illustrates.

Step 909, service customer end generates the logout information for recording assigned operation event.

Step 910, service customer end sends resource redemption request to exchange server, and this resource redemption request comprises user account number and logout information.

Correspondingly, exchange server receives resource redemption request.

Step 911, exchange server according to logout information and preset resource conversion policies, the virtual resource that decision-making user account number obtains.

Step 912, the sum of the virtual resource of the above-mentioned user account number stored in database server, according to the result of decision, upgrades by exchange server.

Such as, the quantity of the virtual resource obtained with user account number by the sum of original for user account number virtual resource is added, and obtains the sum of the virtual resource after user account number renewal.

Step 913, exchange server sends resource to service customer end and exchanges result, and this resource exchange result is used to indicate the virtual resource that user account number obtains.

Correspondingly, service customer end receives resource and exchanges result.

Step 914, service customer end display resource exchanges result.

Below, be voucher to step 922 pair service customer end with virtual resource by step 915, the process obtaining the target authority of the user account number logging in this service customer end with exchange server is alternately introduced and illustrates.

Step 915, the exchange that service customer end obtains corresponding to target authority indicates.

Step 916, service customer end is according to exchange instruction to exchange server sending permission redemption request, and this authority redemption request comprises user account number and descriptor corresponding to target authority.

Correspondingly, exchange server receives authority redemption request.

Step 917, the target authority that exchange server is exchanged according to the request of descriptor determination service customer end, and obtain authority conversion policies corresponding to target authority.

Step 918, whether the virtual resource that exchange server detects user account number meets above-mentioned authority conversion policies.

Step 919, exchange server, according to testing result, upgrades the acquired authority of user account number stored in database server.

Step 920, exchange server exchanges result according to testing result to service customer end sending permission, and whether successfully this authority is exchanged result and be used to indicate user account number exchange target authority.

Correspondingly, service customer end receives authority and exchanges result.

Step 921, service customer end display authority exchanges result.

Below, the process being obtained the Network resource of target type by step 922 to step 926 pair service customer end from service server is introduced and illustrates.

Step 922, service customer end sends acquisition request conforms to service server, and this acquisition request conforms comprises descriptor corresponding to the Network resource of user account number and target type.

Such as, when the Network resource of target type is a certain paid video, the identification information that user account number is corresponding with this paid video in acquisition request conforms, can be comprised.

Correspondingly, service server receives acquisition request conforms.

Step 923, service server is inquired about and is obtained the acquired authority of user account number from database server.

Step 924, service server, according to the acquired authority of user account number, detects the authority whether user account number possesses the Network resource obtaining target type.

Step 925, if possess, then service server sends the Network resource of target type to service customer end.

Correspondingly, the Network resource of service customer end receiving target type.

Step 926, service customer end, according to the Network resource of target type, provides the Network of target type to user.

It should be noted that, in the above-described embodiments, when the server cluster that background server is made up of some station servers, only comprise service server, content server, exchange server and database server to illustrate with background server, but background server also may be divided into other framework, the embodiment of the present invention does not do concrete restriction to this.

Also it should be noted that, in each embodiment above-mentioned, the step of relevant service client can realize separately the right management method becoming service customer end side, and the step about background server can realize separately the right management method becoming background server side.

Following is apparatus of the present invention embodiment, may be used for performing the inventive method embodiment.For the details do not disclosed in apparatus of the present invention embodiment, please refer to the inventive method embodiment.

Please refer to Figure 10, it illustrates the block diagram of the rights management device that one embodiment of the invention provides.This rights management device can be applied in service customer end.This rights management device can comprise: contents play module 1010, event acquisition module 1020 and authority acquiring module 1030.

Contents play module 1010, in the process providing Network, plays object content.

Event acquisition module 1020, for obtaining the assigned operation event that user completes for the object content that contents play module 1010 is play.

Authority acquiring module 1030, for the assigned operation event that obtains with event acquisition module 1020 for voucher, obtain the target authority of the user account number of registering service client alternately with background server, this target authority refers to the authority of the Network resource obtaining target type.

In sum, the rights management device that the present embodiment provides, by the assigned operation event that service customer end acquisition user completes for object content, with this assigned operation event for voucher, obtain the target authority of the user account number logging in this service customer end alternately with background server, this target authority refers to the authority of the Network resource obtaining target type; Solve prior art Network resource is carried out classification and corresponding different acquisition authorities is set after, cause the problem of the Network serious waste of resources of a part of type; Effectively improve the audience size of the Network resource of target type, avoid the waste of the Network resource of this target type, and the demand that user obtains disparate networks service resources can be met better, fully improve the input promotion effect of the object content of such as advertisement and so on simultaneously.

Please refer to Figure 11, it illustrates the block diagram of the rights management device that another embodiment of the present invention provides.This rights management device can be applied in service customer end.This rights management device can comprise: contents play module 1010, event acquisition module 1020 and authority acquiring module 1030.

Alternatively, event acquisition module 1020, comprising:

First event acquiring unit 1020a, during for finishing playing at the object content detecting that contents play module 1010 is play, obtains content viewing event; And/or,

Second event acquiring unit 1020b, during for successfully being exchanged at the article detecting that the object content that contents play module 1010 is play is shown, obtaining article and exchanging event; And/or,

3rd event acquiring unit 1020c, for when detecting that the link of the broadcasting corresponding to the object content that contents play module 1010 is play is shared, obtaining broadcasting link and sharing event; And/or,

4th event acquiring unit 1020d, for when detecting that the exchange link of the article that the object content that contents play module 1010 is play is shown is shared, obtaining exchange link and sharing event.

Alternatively, authority acquiring module 1030, comprising: resource redemption unit 1030a and authority redemption unit 1030b.

Resource redemption unit 1030a, for the assigned operation event that obtains with event acquisition module 1020 for voucher, obtains the virtual resource of user account number alternately with background server.

Authority redemption unit 1030b, for the virtual resource that obtains with resource redemption unit 1030a for voucher, obtains the target authority of user account number alternately with background server.

Alternatively, resource redemption unit 1030a, comprising: information generates subelement 1030a1, the first request sends subelement 1030a2 and the first result receives subelement 1030a3.

Information generates subelement 1030a1, for generating the logout information of the assigned operation event obtained for recording events acquisition module 1020.

First request sends subelement 1030a2, and for sending resource redemption request to background server, this resource redemption request comprises the logout information of user account number and information generation subelement 1030a1 generation.

First result receives subelement 1030a3, exchanges result for the resource receiving background server feedback, and this resource exchange result is used to indicate the virtual resource that user account number obtains.

Alternatively, resource redemption unit 1030a, also comprises: the first control display subelement 1030a4 shares subelement 1030a5 with the first result.

First control display subelement 1030a4, for showing the first operational controls.

First result shares subelement 1030a5, for when the trigger action corresponding to the first operational controls shown by the first control display subelement 1030a4 being detected, sharing resource exchange result at least one destination client.

Alternatively, authority redemption unit 1030b, comprising: instruction obtains subelement 1030b1, the second request sends subelement 1030b2 and the second result receives subelement 1030b3.

Instruction obtains subelement 1030b1, indicates for the exchange obtained corresponding to target authority.

Second request sends subelement 1030b2, and for obtaining exchange instruction that subelement 1030b1 obtains according to instruction to background server sending permission redemption request, this authority redemption request comprises described user account number and descriptor corresponding to target authority.

Second result receives subelement 1030b3, exchanges result for the authority receiving background server feedback, and whether successfully this authority is exchanged result and be used to indicate user account number exchange target authority.

Alternatively, authority redemption unit 1030b, also comprises: the second control display subelement 1030b4 shares subelement 1030b5 with the second result.

Second control display subelement 1030b4, for showing the second operational controls.

Second result shares subelement 1030b5, for when the trigger action corresponding to the second operational controls shown by the second control display subelement 1030b4 being detected, sharing authority exchange result at least one destination client.

In addition, the rights management device that the present embodiment provides, also resource exchanged result and/or authority by service customer end to exchange result and be shared with destination client, achieve and drive more user to participate in this redemption activity, improve number of users and the frequency of service customer end on the one hand, extend one's service group, promotes user's viscosity, also promotes playback volume and the clicking rate of the object content of such as advertisement and so on the other hand.

Finally it should be noted is that, in the foregoing description, term " module ", term " unit " or term " subelement " refer to the computer logic for providing appointed function, can implement with hardware, firmware and/or software.The division of each functional module in above-described embodiment is only and illustrates, in practical application, can distribute as required and by above-mentioned functions and be completed by different functional modules, or realized by different hardware devices, each hardware device realizes one of them or more than one functional module, internal structure by equipment is divided into different functional modules, to complete all or part of function described above.

The invention described above embodiment sequence number, just to describing, does not represent the quality of embodiment.

One of ordinary skill in the art will appreciate that all or part of step realizing above-described embodiment can have been come by hardware, the hardware that also can carry out instruction relevant by program completes, described program can be stored in a kind of computer-readable recording medium, the above-mentioned storage medium mentioned can be read-only memory, disk or CD etc.

The foregoing is only preferred embodiment of the present invention, not in order to limit the present invention, within the spirit and principles in the present invention all, any amendment done, equivalent replacement, improvement etc., all should be included within protection scope of the present invention.

Claims

1. a Rights Management System, is characterized in that, described system comprises: at least one service customer end and background server;

2. system according to claim 1, is characterized in that, described service customer end, specifically for:

When detecting that described object content finishes playing, obtain content viewing event; And/or,

When the article detecting that described object content is shown successfully are exchanged, obtain article and exchange event; And/or,

When detecting that the link of the broadcasting corresponding to described object content is shared, obtaining broadcasting link and sharing event; And/or,

When detecting that the exchange link of the article that described object content is shown is shared, obtaining exchange link and sharing event.

3. system according to claim 1, is characterized in that, described service customer end, specifically for:

With described assigned operation event for voucher, obtain the virtual resource of described user account number alternately with described background server;

With described virtual resource for voucher, obtain the target authority of described user account number alternately with described background server.

4. system according to claim 3, is characterized in that, described service customer end, specifically for:

Generate the logout information for recording described assigned operation event;

Send resource redemption request to described background server, described resource redemption request comprises described user account number and described logout information;

The resource receiving described background server feedback exchanges result, and described resource exchange result is used to indicate the virtual resource that described user account number obtains.

5. system according to claim 4, is characterized in that, described service customer end, also for:

Show the first operational controls;

When the trigger action corresponding to described first operational controls being detected, sharing described resource at least one destination client and exchanging result;

Wherein, described destination client is the service customer end that logs in of other user account number having incidence relation with described user account number and/or social applications client.

6. system according to claim 3, is characterized in that, described service customer end, specifically for:

The exchange obtained corresponding to described target authority indicates;

According to described exchange instruction to described background server sending permission redemption request, described authority redemption request comprises described user account number and descriptor corresponding to described target authority;

The authority receiving described background server feedback exchanges result, and described authority exchange result is used to indicate described user account number and whether successfully exchanges described target authority.

7. system according to claim 6, is characterized in that, described service customer end, also for:

Show the second operational controls;

When the trigger action corresponding to described second operational controls being detected, sharing described authority at least one destination client and exchanging result;

8. according to the arbitrary described system of claim 1 to 7, it is characterized in that, described object content is advertisement, and described Network resource is any one in video resource, game resource, document resource, network direct broadcasting resource.

9. a rights management device, is characterized in that, is applied in service customer end, and described device comprises:

Contents play module, in the process providing Network, plays object content;

10. device according to claim 9, is characterized in that, described event acquisition module, comprising:

First event acquiring unit, for when detecting that described object content finishes playing, obtains content viewing event; And/or,

Second event acquiring unit, during for successfully being exchanged at the article detecting that described object content is shown, obtaining article and exchanging event; And/or,

3rd event acquiring unit, for when detecting that the link of the broadcasting corresponding to described object content is shared, obtaining broadcasting link and sharing event; And/or,

4th event acquiring unit, for when detecting that the exchange link of the article that described object content is shown is shared, obtaining exchange link and sharing event.

11. devices according to claim 9, is characterized in that, described authority acquiring module, comprising:

Resource redemption unit, for described assigned operation event for voucher, obtain the virtual resource of described user account number alternately with described background server;

Authority redemption unit, for described virtual resource for voucher, obtain the target authority of described user account number alternately with described background server.

12. devices according to claim 11, is characterized in that, described resource redemption unit, comprising:

Information generates subelement, for generating the logout information for recording described assigned operation event;

First request sends subelement, and for sending resource redemption request to described background server, described resource redemption request comprises described user account number and described logout information;

First result receives subelement, exchanges result for the resource receiving described background server feedback, and described resource exchange result is used to indicate the virtual resource that described user account number obtains.

13. devices according to claim 12, is characterized in that, described resource redemption unit, also comprises:

First control display subelement, for showing the first operational controls;

First result shares subelement, for when the trigger action corresponding to described first operational controls being detected, sharing described resource exchange result at least one destination client;

14. devices according to claim 11, is characterized in that, described authority redemption unit, comprising:

Instruction obtains subelement, indicates for the exchange obtained corresponding to described target authority;

Second request sends subelement, and for indicating to described background server sending permission redemption request according to described exchanges, described authority redemption request comprises described user account number and descriptor corresponding to described target authority;

Second result receives subelement, exchanges result for the authority receiving described background server feedback, and described authority exchange result is used to indicate described user account number and whether successfully exchanges described target authority.

15. devices according to claim 14, is characterized in that, described authority redemption unit, also comprises:

Second control display subelement, for showing the second operational controls;

Second result shares subelement, for when the trigger action corresponding to described second operational controls being detected, sharing described authority exchange result at least one destination client;

16. 1 kinds of right management methods, is characterized in that, described method comprises:

Service customer end, in the process providing Network, plays object content;

17. methods according to claim 16, is characterized in that, described service customer end obtains the assigned operation event that user completes for described object content, comprising:

Described service customer end, when detecting that described object content finishes playing, obtains content viewing event; And/or,

Described service customer end, when the article detecting that described object content is shown successfully are exchanged, obtains article and exchanges event; And/or,

Described service customer end, when detecting that the link of the broadcasting corresponding to described object content is shared, obtains broadcasting link and shares event; And/or,

Described service customer end, when detecting that the exchange link of the article that described object content is shown is shared, obtains exchange link and shares event.

18. methods according to claim 16, is characterized in that, described service customer end for voucher with described assigned operation event, obtains the target authority of the user account number logging in described service customer end alternately with described background server, comprising:

Described service customer end for voucher, alternately obtains the virtual resource of described user account number with described background server with described assigned operation event;

Described service customer end for voucher, alternately obtains the target authority of described user account number with described background server with described virtual resource.

19. methods according to claim 18, is characterized in that, described service customer end for voucher with described assigned operation event, obtains the virtual resource of described user account number alternately with described background server, comprising:

Described service customer end generates the logout information for recording described assigned operation event; Send resource redemption request to described background server, described resource redemption request comprises described user account number and described logout information;

Described background server receives the described resource redemption request that described service customer end sends; According to described logout information and default resource conversion policies, the virtual resource that user account number described in decision-making obtains; Upgrade according to the virtual resource of the result of decision to described user account number; Send resource to described service customer end and exchange result, described resource exchange result is used to indicate the virtual resource that described user account number obtains;

The described resource that described service customer end receives described background server feedback exchanges result.

20. methods according to claim 19, is characterized in that, described service customer end also comprises after receiving the described resource exchange result of described background server feedback:

Described service customer end shows the first operational controls;

Described service customer end, when the trigger action corresponding to described first operational controls being detected, is shared described resource and is exchanged result at least one destination client;

21. methods according to claim 18, is characterized in that, described service customer end for voucher with described virtual resource, obtains the target authority of described user account number alternately with described background server, comprising:

The exchange that described service customer end obtains corresponding to described target authority indicates; According to described exchange instruction to described background server sending permission redemption request, described authority redemption request comprises described user account number and descriptor corresponding to described target authority;

Described background server receives described authority redemption request; The described target authority that described service customer end request is exchanged is determined according to described descriptor; Obtain the authority conversion policies that described target authority is corresponding; Whether the virtual resource detecting described user account number meets described authority conversion policies; Exchange result according to testing result to described service customer end sending permission, described authority exchange result is used to indicate described user account number and whether successfully exchanges described target authority;

The described authority that described service customer end receives described background server feedback exchanges result.

22. methods according to claim 21, is characterized in that, described service customer end also comprises after receiving the described authority exchange result of described background server feedback:

Described service customer end shows the second operational controls;

Described service customer end, when the trigger action corresponding to described second operational controls being detected, is shared described authority and is exchanged result at least one destination client;

23. 1 kinds of right management methods, is characterized in that, are applied in service customer end, and described method comprises:

In the process that Network is provided, play object content;

24. methods according to claim 23, is characterized in that, the assigned operation event that described acquisition user completes for described object content, comprising:

25. methods according to claim 23, is characterized in that, described with described assigned operation event for voucher, obtain the target authority of the user account number logging in described service customer end alternately with described background server, comprising:

26. methods according to claim 25, is characterized in that, described with described assigned operation event for voucher, obtain the virtual resource of described user account number alternately with described background server, comprising:

27. methods according to claim 26, is characterized in that, after the resource exchange result of the described background server feedback of described reception, also comprise:

Show the first operational controls;

28. methods according to claim 25, is characterized in that, described with described virtual resource for voucher, obtain the target authority of described user account number alternately with described background server, comprising:

The exchange obtained corresponding to described target authority indicates;

29. methods according to claim 28, is characterized in that, after the authority exchange result of the described background server feedback of described reception, also comprise:

Show the second operational controls;